YouTube Advertising Services
With YouTube advertising services, your business can use YouTube to build brand awareness, attract leads, and generate sales. Reach new audiences through managed online Video Advertising Campaigns.
As a YouTube advertising agency, Best-Digital Marketing has a lot of success and experience advertising on YouTube and would like to share our knowledge of why you should advertise on YouTube here.
YouTube Advertising Services
YouTube is growing rapidly and is the second most popular search engine after Google. With 6 billion hours of video watched every month and over one billion YouTube hours are played across the world every day.
This provides an enormous reach and makes YouTube an exciting platform with major potential to spread the word about your business, products or services.
With YouTube, you can advertise to your customers using text and images whilst creating engaging content targeted via data-based segmentation criteria.
As a leading YouTube advertising agency, we have a lot of success and experience advertising on YouTube and would like to share our knowledge of why you should advertise on YouTube.
Let us create memorable content for your company to share with YouTube’s massive audience. We excel at working diligently to meet the client’s vision. We achieve this through excellent communication, clear pre-production discussion and wealth full of experience.
Our YouTube advertising services will address your marketing needs by working with you to create the best advertisement for your intended goal. Each promotional piece we make is unique to the client and we guarantee that you will receive a personalised, effective video ad.
As the biggest online platform for user generated content in the world, our YouTube advertising services allows you to include ads on popular videos, channels and websites relevant to your brand with powerful targeting.
If you are looking for more than one video, we will work with you to create a strategy that will give you the best product for your money. We have extensive experience creating multi-purpose ads, which means you can use our videos on a variety of platforms including YouTube.
With Return on Investment – ROI of YouTube Ads much higher than traditional television adverts, no wonder more and more businesses are moving completely onto online advertising.
We handle everything from initial concept through to storyboarding, production and campaign management, ensuring your advertisements perform at their best whilst increasing your ROI.
One of the best things about advertising on YouTube is that you only pay for ads when the viewer watches 30 seconds of it or when they engage with it – if they skip straight to the video, you do not pay anything. That is why we make those first five seconds count. Thus, you are truly paying cost-per-view.
Here at Best-Digital Marketing, we specialise in creating branded content. Build your brand awareness today with our YouTube Advertising Services.
What is YouTube Advertising?
This advertising platform places ads from the videos consumers watch. If you take advantage of YouTube Advertising Services, people can view your ads. It can inform them about your brand and if they click on it they will be directed to your landing page where they can buy from you.
YouTube advertising will display ads related to the video therefore you can have them placed for a specific targeted audience. It can also be in the form of pop-ups that will show in the middle of the video.
From there, the viewers will see your ads and be familiar with your business.
- Reach the people who matter most;
- Only pay when they watch your video ad;
- Get real-time insights.
Reach Audiences With Managed Video Advertising Campaigns
If you are a business owner then it is essential to find ways to advertise your business online. It is how your business will grow while continuing to strive.
You should always try using useful marketing tools that will help your business to convert and be known.
At Best-Digital Marketing, our summary areas of expertise
- Campaign Auditing
- Campaign Setup
- Campaign Management
- Campaign Optimisation
- Conversion Tracking
- Video Ad Copy Creation
- Landing Page Development
Configuring your campaign questions early enables you to be sure you are tailoring your advertising content to the right people and how you define success.
At Best-Digital Marketing Services, our team of strategist, planners and marketers can help you define the best goals, strategies, campaigns and results for your business.
We are aware that every business is different and unique and requires a personalised marketing plan for its YouTube advertising strategy. When you partner up with our team, you will enjoy clearly defined objectives and a method for achieving them.
Why Work With Best-Digital Marketing?
YouTube marketing is all about showing brand personality and telling a story. That is why we use a proven methodology for all PPC campaigns but not a rigid framework.
Each project is approached with full flexibility to ensure we meet the goals that mean the most for your business and deliver for your audience.
Best-Digital Marketing was set up as an antidote to inflexible, high monthly costs. Our YouTube Advertising agency has a different approach to ensure that getting your brand seen and found online is possible for all budgets.
We are also happy to have honest conversations when things are not going as projected.
Our YouTube Ads Agency is full of talented experts that hold the most relevant and highest certifications in the industry. We consistently deliver excellence, creativity, open mindedness and dedication to your success.
You will be appointed a YouTube Ads Manager as your first port of call for any questions or info you might need.
At Best-Digital Marketing, our well experienced team will help you achieve these criteria, closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals.
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YouTube Ads Platform
How it works
Capture market share, meet new customers, convert online and tell your story with performance-driven YouTube Advertising
With over 1 billion hours of video currently available, 31 million channels and another 100 hours of content uploaded every minute – advertising on YouTube can be a minefield particularly for any SME.
Best-Digital Marketing helps brands capitalise on new opportunities and optimise existing revenue streams. For many, YouTube marketing may previously have seemed unrealistic. Working with our team, it is a reality and an opportunity to grow online.
YouTube ads work on an auction-based system, similar to Google search ads. Best-Digital Marketing has a team of experienced PPC experts and creatives that ensure your content makes an impression and a real, positive impact on your business.
At our YouTube Ad Agency in UK, we connect brands with users and also align them with relevant creators. We build trust with viewers and increase transactions by placing your YouTube ads on the most appropriate and actionable videos.
The platform also facilitates hyper-focused audience targeting matched to your objectives through affinity audiences, competitor and keyword targeting, retargeting or channel analysis.
We can manage every step of your campaign, implement a full funnel marketing strategy, optimise YouTube ads and feed insights back to your team.
1. Create your Campaign Manager account.
2. Determine your objective.
3. Launch your campaign
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Our YouTube advertising services
If you are ready to invest in YouTube advertising services, you can expect the following and much more from our YouTube advertising company but not limited to:
Staying on trends
Our YouTube advertising agency stays up to date on trends. Video marketing is evolving and changing and you want to partner with a company that keeps up on those shifts.
By staying ahead of those trends, our YouTube advertising company will help your videos drive success. You will have videos that perform better and drive more valuable results for your business.
Since video trends are constantly changing, our high calibre experienced winning team is always growing their video marketing knowledge. With our continual training to learn new ways to create and promote videos, we can apply that expertise to your videos.
This means that you will get the best videos for your business and the most from your YouTube advertising services. You can rely on our video advertising company to produce successful YouTube ads.
Anytime you want to invest in a marketing strategy, cost is always a big weighing factor. You want to use methods that work with your budget and drive positive results that help your business grow.
At Best-Digital Marketing Services, we offer transparent pricing. Transparent pricing ensures that you know what you are getting and you know what to expect to pay. There are no hidden fees that appear later after you have already signed up for our services.
With our upfront pricing for our YouTube advertising services, you have pricing knowledge up front and can make an informed decision.
Transparent reporting is the next, most critical part of choosing a YouTube advertising company. If you invest time and money into an advertising campaign, you should know what is happening and if it is working.
With our transparent reporting, you know what you are getting plus you will have insight into your campaign and understand how it is performing. This allows you to see if your videos are producing the results you desire.
Our transparent reporting keeps your business in the loop and we will know where you need to make changes and can work with your video marketing company to improve your campaign.
When you work or partner with a great YouTube advertising agency like Best-Digital Marketing, you get a partner that keeps you in the loop about your campaign.
Your dedicated account manager will keep you up-to-date about your campaign and share its progress and opportunities for better performance.
When you partner or work with our YouTube advertising company, we track campaign metrics for you and help you determine your campaign’s success.
Here are a few metrics we monitor but not limited to:
- Video views: This is the number of times someone chooses to watch your ad. The view is only counted when someone views your ad for at least 30 seconds or clicks on it.
- View rate: The view rate is the total views divided by the total impressions, formatted in a percentage. This is a good indication of how well your content is working for your audience. If you have a high number of views with your impressions, it means that people are engaging with your content and interested in it.
- Earned actions: Earned actions are actions such as likes, additional video views from the first view and subscriptions. The more actions you get, the better it looks for your business. It suggests a deeper level of interest and engagement which is a positive reflection of your business.
- Impressions: Impressions are the number of times your ad was shown to someone and is counted regardless of how long your ad runs.
These are just a few metrics our YouTube advertising company monitors. In addition, we have advanced analytics tools and programs set up to monitor, track and report these metrics and your YouTube ads even better..
We use Google Ads and Google Analytics to track your campaign. Since Google owns YouTube, you can feel confident that these tools will work well to measure the success of your campaigns.
Best-Digital Marketing will help you determine the best ad targeting and test different ad formats to identify the advertisements that will resonate best with your specific audiences.
Like other social advertising platforms, YouTube advertising offers you a variety of ad types and formats to play with. You should be selecting your ad format based on the overall action you want to drive.
Across all their offerings, YouTube advertising supports brand awareness, website visits, engagement, video views, lead generation and site conversions.
Get real results with YouTube advertising services
Importance of YouTube Advertising for Businesses
By using YouTube advertising it will help your business big time. Since many consumers are always using YouTube to watch their favourite videos, you can take advantage of this platform.
Imagine advertising on television but more affordable and that is how you can be seen and reached by your soon to be loyal customers.
Connect with Audience
YouTube videos may vary depending on the relevance of your ads. Whatever it is, the audience will likely feel more connected to your ads since it is relevant to their watching. Your video ads will talk to them directly and convince them why they need it.
The audience can relate to your video ads and they can even become emotionally attached to it. That is how they will visit your website and purchase from you since they know that it can make their lives better.
YouTube is one of the most visited sites all over the internet. Since it is related to Google, you can make sure that your ads will be searchable.
When someone searches for a video related to your keywords, they will most likely get the videos to have your ads.
You do not have to worry about people who use it on their smartphones since many people use the YouTube app which means that your video ads will also be shown for mobile users and get more brand awareness at the same time.
Make Use of YouTube Builder
The YouTube Builder is a new tool that you can use to help you create excellent video ads. You can edit the text, videos and photos so you can include everything that will be helpful to make your video ads more engaging.
It will help you to optimise video ads so the audience will find it attractive. You can also integrate video ads with Google Ads so that it can be shown to related content that will help you to convert.
Using YouTube Ads can also allow you to access YouTube metrics. This will help you to monitor your campaigns so that you know if it is useful or not. Not seeing how your video ads perform is just a waste of time and money.
Our YouTube Advertising services will provide you with all these in-depth details so you can make changes if it is not turning into conversion as you intended. It includes clicks, views, engagement, frequency and reaches and much more.
Affects Buyer's Behaviour
YouTube advertising is beneficial since the audience can always see your ads. Since many people go there to watch their favourite content, your ads will be seen as well. The viewers can watch your ad and will entice them to buy from you.
Based on a YouTube report, 72% of auto buyers have been made from watching YouTube videos. For other businesses, they made more than 60% of their sales from YouTube alone. It is an excellent opportunity to take advantage of especially if you have a small business.
YouTube Ads Flexibility
Retargeting or remarketing strategies are available with YouTube Ads. All you have to do is to connect it with your Google Ads account. You can use your content to show your video ads so you do not have to create different ads for different marketing strategies.
Retargeting can help you convert your audience and make it more personal for them since your audience will be more involved with your business.
Advantage of Easy Targeting
YouTube has a massive audience and it is not fair to place your ads everywhere because it will be a waste of time and resources. The good news is – they have an easy targeting tools that can show your ads to a specific audience.
You can sort your target audience from age, gender, location, interest, status, etc. That way, you can make sure that your video ads will be shown to relevant viewers and this will make your conversion easier since the audience is already interested in your product or service.
Get Higher ROI
You will get a higher ROI from YouTube ads than television advertisements since YouTube has more reach now than ever. You can also check your ROI with YouTube Ads quickly since you can see the full spectrum of price points from your account.
Alongside this strategic components, there is a clear creative side to successful YouTube advertising. Engaging content – in the form of written copy or visuals, is vital in ensuring the success of any YouTube advertising strategy.
Once you have determined your approach, set out your goals and identify the key performance indicators you want to measure, you need to answer the questions of exactly what your advertising will look like and what format will be most useful.
Some of our other related social media advertising services:
Social Media Ads
What Best-Digital Marketing Can Do For You
Pairing up or working with a well-established YouTube advertising agency like Best-Digital Marketing can help you put your YouTube advertising campaign/s into action especially if you are not familiar with this platform.
Our evergreen expert team works to improve ROI and reach new audiences.
TrueView YouTube Ads
TrueView ads are the snippets of video or slides that pop up at the beginning of a video that are skippable, normally after 3-5 seconds. These ads are charged on a cost-per-view basis which means you only pay if a user watches more than 20-30 seconds of your branded content.
This format is used for product-focused marketing or brand awareness by showcasing a product or simply highlighting your brand using emotive storytelling devices.
There is no charge for clicking through to a landing page or channel so we ensure that the calls to actions are clear and engaging.
Experts at our YouTube advertising agency will focus on interested, motivated audiences and exclude those topics, audiences and channels that are not going to benefit your brand.
We optimise and manage budgets to maximise results in line with your KPIs whether that is to increase your social media presence or convert customers online.
This YouTube ad format is only 6 seconds and it is about urgency, reminding and re-insuring whilst naturally entering the consciousness of users.
Best-Digital Marketing helps your short but sweet ads have maximum impact. This type of ad can facilitate measurable growth across multiple channels as well as for your business’ bottom line.
Our evergreen experts will provide industry advice on best practices as well as actionable insights for all kinds of YouTube advertising, monitoring and reporting on meaningful metrics, managing campaign set ups, implementing full funnel, strategizing campaigns as well as ongoing optimisations.
TrueView In Stream Ads
These YouTube ads will appear mid-way through a video rather than at the beginning of a piece of content. This format allows for longer ads for up to three minutes, which can work to engage and incite an audience.
They also have a reputation for being disruptive to users. Since these ads can only be skipped after just 5 seconds, it is crucial that brands make an impact whilst streamlining to relevant viewers.
Best-Digital Marketing ensures that all our YouTube ads clients are distributing their budget optimally across this platform as well as any others they may be targeting.
We monitor and analyse watch time, view percentages, view duration, click through rates and other meaningful metrics to make sure each ad is performing well for your ads spend.
At Best-Digital Marketing Services, we will provide you with the YouTube advertising creation and strategic approach that you need. Our team of qualified marketing experts will help create the optimal marketing strategy for your business.
With our partnership, you will receive the reports, data and progress updates you need. You will find that our marketers are the ideal fit for your business because we are willing to offer the YouTube management services that are best suited for you with transparent communication.
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Why use Our YouTube advertising services?
As you search and learn more about our YouTube advertising services, you may wonder why you should invest in them.
Here are three reasons why to invest in our YouTube advertising services.
active user base
videos are popular
Videos are shareable
1. YouTube has an active user base
Whenever you invest in an advertising service, you want to know that you can reach people who actively engage and use the platform. With YouTube, you will reach an active audience that is using the platform regularly.
The average mobile viewing session on YouTube is about 65 minutes. When viewers are on this platform, they remain on it for a long time. This creates a window of opportunity for your business to reach these leads.
Consumers go onto YouTube every day for different reasons:
- To watch entertaining content: viewers go on YouTube to watch exciting content that interests them. It could be clips from their favourite TV show or a YouTube star they follow.
- To learn how to do something: Many people rely on how-to videos to help them learn how to do things. People turn to YouTube to give them a visual perspective on how to make and create.
- To buy products and services: People often make an impulsive decision to buy a product after watching a video. Whether it is a product review or a business creating a promotional video, YouTube drives people to make purchases.
- To travel: People will watch YouTube videos to learn about different areas and destinations and it helps people who are looking to visit new places.
If you advertise on YouTube, you are creating an opportunity for your business to engage with these leads. You can reach your audience through videos they watch the most and get them to check out your business, brand, products and or services.
2. YouTube videos are popular
Videos rose dramatically as the most popular form of content. In fact, consumers are 10 times more likely to interact with a video than a block of text. This need for a visual representation of information has made YouTube popular.
Since YouTube videos are popular, you are more likely to reach and engage your audience. Considering the average number of videos watched per day on their platform is 5 billion, you have great opportunities to reach and engage your audience.
3. Videos are shareable
When you invest in YouTube advertising services, you are investing in an easily shareable medium. Over 5 billion videos get shared on YouTube’s platform. Videos are easy to share and users enjoy showing content to their friends and family.
With videos being easily shareable, it makes it easier for your business to reach more people. If you have an ad on a video and someone shares that video with a friend, they will see your ad too which means your business gets more exposure and reaches more interested leads.
By monitoring your progress and results, our YouTube Advertising Services team will provide you with the insight required to adjust your campaign tactics as necessary to maximise your performance and results.
Need video for your YouTube ads? Check out our video marketing services!
While our YouTube advertising services focus on turning your existing video content into advertisements, we also offer video marketing and production services to help you create fresh ad content.
These services are separate from our YouTube ad services include but not limited to:
Website and social media engagement videos
Social media is one of the best places to share video content. As social media becomes more complex, it can get difficult to navigate and figure out what type of content will resonate with your audience.
With social media engagement videos, you can get your audience interested in your social media content. At Best-Digital Marketing, we offer bespoke and unique video advertisements for your social media campaigns.
You also get a team of highly experienced, enthusiastic experts bringing their knowledge and expertise to your campaign.
Whiteboard Video Production
Professional whiteboard videos are a great way to market your brand name. At Best-Digital Marketing, our team will help you choose the best professional actor to match your brand and message and help you write a compelling script to engage your audience too.
In addition, our team will shoot your video using the highest production methods to ensure you have the best video for your campaign. Once completed, we will help integrate the video into your site for maximum exposure.
Whiteboard video clips are a great way to personalise your audience’s experience and create a positive first impression. You will build trust immediately with your audience while you engage your visitors and converse with them.
These videos are a great way to:
- introduce your business to new visitors
- showcase your company’s strengths
- highlight what makes you different
- showcase special offers and
- encourage your visitors to take action.
Whiteboard videos help you highlight areas on your website or guide your audience through a step-by-step process. Many businesses use these videos to answer FAQs, announce new products or services and provide recent company updates.
Overall, whiteboard videos are an excellent opportunity for you to pass along information to your audience.
Best-Digital Marketing - your YouTube advertising expert
YouTube’s growth and popularity provide your business with an unmatched opportunity to reach new and valuable leads. We will help your business grow by investing in our professional YouTube advertising services.
At Best-Digital Marketing, we have years of experience creating video marketing campaigns that drive results for our clients. We know how to create customised bespoke and unique YouTube advertising campaigns that help your business grow.
We are proud to showcase the awesome work we do and the results we drive for our clients.
Why you should be advertising on YouTube
- YouTube is the second most popular search engine after Google.
- YouTube is the third most visited website in UK after Google and Facebook.
- You get 5 seconds of free exposure.
- The typical cost-per-view – CPV is less than £0.01.
- As an advertiser, you only pay when a visitor makes a click to your website or has watched more than 30 seconds of your video.
- 79% of online adults in UK use YouTube and 26% of them use it several times a day.
- You have the opportunity to segment and target your audience.
Best-Digital Marketing Services has the right expertise and experience to guide you through every stage of the process. From copywriting and video production to conducting essential keyword research and campaign monitoring, we can help you optimise any or all of your advertising campaigns and generate excellent returns on your investment in this space.
YouTube Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at email@example.com
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at firstname.lastname@example.org
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?