A white paper is a position paper for all practical purposes. Businesses and organisations use white papers to establish authority in their particular sector, sometimes relating to a topic that is especially relevant at the time the paper is produced.

White papers follow a standard format that presents information in a way readers expect to receive it. A white paper can help your business or organisation by giving you a platform to establish your authority.

It is also a good tool for explaining why your products or services are the best option for your target audience. A well-written white paper develops a topic thoroughly, explains how your business or organisation addresses the topic and offers solutions where appropriate.

Please note that white papers are not blog posts or extended adverts and using them as such can be counterproductive.

If you are unsure whether or not white paper is right for your business, speak to one of our digital strategists today or email them at info@best-digitalmarketing.co.uk

There are different ways to format white papers for maximum effectiveness. Best-Digital Marketing has developed a format based on combining several industry standards into what we believe is the best way to present white paper information.

A Best-Digital Marketing white paper:

☑ introduces the business or organisation behind it

☑ introduces the problem or opportunity at hand

☑ provides evidence that the problem or opportunity is real

☑ offers different ways the problem or opportunity can be addressed and

☑ presents the business with a solution/s.

This way we are able to create uniform white papers that present information in a way that is acceptable in any business environment.

Writing multiple white papers for a single company or business offers continuity, regardless of the problem or opportunity being discussed. Of course, we can deviate from our format at the client’s request.

Our role as professional writers enables us to create white papers with very little effort required on the client’s part. However, our writers do require some guidance on white paper topics and the points the client wants to make.

The purpose of the white paper is to establish your company or business as an authority in your industry. You can make our job easier by giving us a general idea of what you want to say in your white paper.

If the white paper is to contain any factual data, we appreciate your help in sourcing that data. We also need information pertaining to any solutions you choose to offer for the problem or opportunity being discussed in the paper.

We do not need a lot of information from you but enough to create a basic framework.

While Best-Digital Marketing always respects client word count requests, it has been our experience that trying to define a white paper with a pre-determined word count is not a wise idea.

White paper writing is a unique kind of writing that cannot be conformed into a particular length for every purpose. Some white papers cover topics that are very detailed by nature and might require longer more than 1,000 words and other topics may not require as much.

Trying to create a white paper of 1,000 words would result in superfluity – excess text that takes up space without offering anything relevant. We prefers to write each white paper based on the topic and the number of words necessary to develop that topic properly.

It is very difficult for us to assign an amount of time to producing a quality white paper. White papers by nature are very detailed documents intended to provide readers with a lot of important, relevant information.

The amount of time it takes one of our writers to complete a white paper really depends on how much information will be included in the text, the scope of the topic at hand and the amount of research necessary to get the job done.

Our general rule is to ask for as much lead time as possible for producing white papers. This is because white papers are complex documents and we have to work every new order into our existing schedule.

The more time we have to complete your project, the more thorough all writers can be in the work they do.

White papers may or may not be highly technical depending on who orders them. Perhaps a better term to use would be industry-specific. White papers by nature are specific to the industry the customer is involved with.

Any white paper you were to request from us would deal with a topic that is related to whatever it is you do. Where technical aspects are concerned, our experienced writers can be as technical or non-technical as the customer wants.

There may be instances when we require a bit of technical assistance to cover topics our writers are not intimately familiar with but we exhaust our research resources before requesting such assistance.

Generally speaking, a highly technical white paper does require a bit more work.

At Best-Digital Marketing Services, we do things differently by focusing over quality rather than quantity.

Every form of content Best-Digital Marketing produces can be sent back for edits, including white papers. However, not all edits are performed free of charge.

If edits are the result of unclear instructions or requirements that changed after the original request was placed then we reserve the right to charge for the additional work.

Edits required as a result of our writers not meeting the customer’s standards are obviously made at no additional charge.

Where white papers are concerned, we encourage clients to be sure they know exactly what they want before they place a request so as to avoid costly edits down the road.