How to boost Facebook page engagement using 25+ different ways
Have you noticed a drop in your Facebook page engagement?
Wondering how you can increase Facebook page engagement with your fans?
Making small changes to what and how you post can help your Facebook updates generate clicks, likes, shares and comments.
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Below are the content on 25+ Ways How To Increase / Boost Facebook Page Engagement.
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What Is Facebook Page Engagement?
Facebook page engagement is any action someone takes on your Facebook Page or one of your posts.
The most common examples are likes, comments and shares and it can also include checking in to your location or tagging you in a post.
Facebook page engagement matters because it can help extend organic reach.
How to Increase Facebook Page Engagement?
Here we will discover and discuss 25+ different ways to increase Facebook page engagement along with Facebook page engagement examples.
They are in no order of importance since all of them are equally important.
You can choose to use all of them, a few of them or mix and match whichever way that serves your business goals and objectives.
1. Ask a Question
One of the simplest and most effective ways to kick-start a conversation or dialogue with your Facebook fans is to ask them a Facebook page engagement question/s.
Basically you are inviting a response and always make sure it is an open ended question.
So if fans can relate to the question and you find a way to leverage people’s interests or needs they will find it hard not to answer.
Here are some more examples of open ended questions to ask:
- Specific: What is your favourite…?
- Tips: How do you…?
- Experiences: What is your favourite moment from experience/memory…?
- Edgy: Do you think…? (controversial question)
- Direct: Why do you…?
- Events: Who is going / Who attended…?
- Timely: Today is…, so what are you…?
2. Make Your Fans Happy
We all love a good laugh in our news feed. Lighten the mood for your fans and show them that you have some personality.
Do not overthink it – just do something to give your fans a chuckle. Keep their interests in mind and make sure the humour is relevant to your audience.
Even a touch of humour can spark engagement and shares.
3. Respond to Everyone
If you receive comments from your fans but fail to respond or acknowledge them then they will notice and stop engaging with you.
It only takes a few minutes throughout the day to monitor your social media activity and make a few quick or witty responses to fans who comment.
Another easy way to be interactive is to give shout outs. Facebook Live videos are instantly archived after they are finished.
This means you can always call attention back to them if you want to share additional value with your audience.
To help boost your viewership among people who did not join you for the live show try sharing a quick post thanking people for watching.
You can also ask for new comments to generate additional Facebook page engagement questions.
The people who view your videos like to feel appreciated so show them some love wherever you can.
A little effort goes a long way toward making customers feel valued. Consistent responses make fans feel valued and they will be more likely to engage with future posts from your page.
4. Solicit Fan Content
Encourage your fans to share photos on a given topic or photos of your products.
This is a fun way to spark engagement and dialogue with fans. To go one step further perhaps run a contest or offer a giveaway to encourage more shares and submissions.
Give fans a chance to be featured if they share their content.
Once engagement starts to climb you will begin seeing even more image posts from fans.
5. Go Live Video behind the Scenes
Visual content is much more likely to be shared on Facebook and this is especially true for video.
Facebook Live makes it easy to stream live video to your audience anytime you like and to leverage that engagement.
Live video gives your fans an all-access pass. Do not stress about the production value or not having a killer splash intro.
Fans enjoy seeing the people behind a business just being…people. Give fans a glimpse into how your company operates, show your personality and make a human connection.
Live video is also a great way to take your fans with you on company outings or to major events and trade shows they are not able to attend.
Once your live broadcast is finished it is saved so others can view, share and enjoy it at any time.
To broadcast a live video – open your Facebook page from your mobile device.
In the status window click the option to Go Live. Give Facebook access to your camera and microphone, describe your video and click start.
6. Make Emotional Connections
If you want to elicit a big response from your fans, publish a post that appeals to your audience on an emotional level.
Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes.
Brand loyalty does not come from a product but it comes from a customer’s joy at experiencing a shared sentiment or finding a solution that works.
Share content that connects with fans on an emotional level.
Emotion drives loyalty and engagement. It is why millions of people could not help but share different posts, video, images and more at any time.
Anytime you share or post content to your Facebook page – always ask yourself what kind of value you are providing to your fans.
The best way to get their attention is to make sure there is always a takeaway or something in it for them.
At the very least ensure to give them a good chuckle. At best – teach people how to do something, inspire them to take action and add value to their life.
Give away value is to build trust and engagement with your fans. A good value proposition:
- Explains how your product solves your customers’ problems or improves their situation (relevancy)
- Delivers highly specific benefits (quantified value)
- Tells the ideal customer why they should buy from you and not from the competition (unique differentiation)
Make sure your give away or unique value is customer-focused and not just showcasing your product’s features.
This is especially true for your Facebook page engagement custom audience.
8. Tap into Trending Topics
There is a whole world of content revolving around us every second. Keep your ear to the ground for events and trends that might grab the attention of your audience.
How do I..
Work a relevant trending hashtag into a post to help boost organic visibility in social search.
Get creative to find engagement opportunities in trends. Both Facebook and Twitter make it easy to see which topics are trending based on posts and discussions.
Google Trends provides the same insight into trending topics based on search volume and published topics.
If you are a local business then keep up with your city, county and state event calendars and watch for local trends that could be used in the same fashion.
To stay on top of trending stories in your industry you may currently use a mix of tools such as news readers, Twitter lists, LinkedIn groups, RSS feeds or Facebook feeds.
Now with BuzzSumo Trending you can monitor the content and articles that are trending in any topic across all social networks in a single feed.
You can view today’s trending content for all topics and for major categories such as News, Sports, Technology and Entertainment and also also see today’s trending videos. You can sort content by trending – the velocity of shares or the most shared stories today.
9. Recycle High Value Posts
You are not limited to posting only new content to your Facebook page.
Occasionally dip into your archives for an engagement spike for previous contents.
Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement.
Post that content again but tweak it so it is fresh and updated. Recycling posts allows you to spotlight popular content that some of your fans may never have seen.
10. Host Contests and Giveaways
Not many types of posts can trigger as much attention as a giveaway, contest or sweepstakes.
The greater the value and relevance of the giveaway – the greater the engagement and potential reach you may receive. The best part about giveaways is they could potentially cost very little.
Give away your own product or even a decent third-party prize and your costs are limited.
You are only paying out of pocket for the cost of the prize, fulfilment and whatever service you use to host the promotion.
Everyone loves free stuff and contests bring people out of the woodwork.
When you organise a Facebook Sweepstakes on your page the first thing you need to define is your goal for the Facebook page engagement campaign.
Here are the most common reasons to run Facebook page engagement giveaways or sweepstakes campaign:
- Increase the number of followers or fans.
- Build loyalty with your followers.
- Increase reach on Facebook.
- Convert followers into brand advocates.
- Promote a specific product or a service.
- Learn more about your followers.
- Send clicks to your website.
- Increase brand awareness or brand recognition.
- Attach value to your brand.
- Increase sales.
You can also reduce your costs by partnering with another brand for a giveaway. It is a good way to get the prize at a discounted rate or provided for free by the other brand.
Once the giveaway is live it can be promoted on your partner’s social media channels as well as your own for a significant Facebook page engagement boost reach.
Just make sure you follow Facebook’s page rules of engagement when hosting a contest or giveaway.
Unless you are publishing the same posts to all of your social media channels you probably have a goldmine of content that users on other channels have never seen.
Do not let that content gather dust. Look over your content, videos, and images on other platforms like YouTube, Twitter, Instagram, Pinterest, Snapchat and so on and share the best with your Facebook fans.
This is a great way to fill a few gaps in your weekly posting schedule if you come up short on content ideas.
12. Ask Fans to Make a Choice
A fun way to get your fans to engage with you is to publish a this or that post.
Ask people to choose a side, pick a favourite or make a choice between two things.
An added benefit is that it can create a division among your fans which can spark a dialogue in the comments.
Most of the time these debates are good fun but do be mindful of trolls. If you want to spark even more debate you can always mix in a little controversy but avoid politics.
13. Post When Your Fans Are Online
People use Facebook at different times of the day.
Some are on Facebook throughout the day while others may only check it in the early morning or evening.
If you are randomly publishing a few posts each day then there is a good chance some of your audience will miss them.
By the time they check their feed your content could have been buried.
A better tactic is to post when your audience is most active. Check your Facebook page engagement metrics by looking at your Facebook Insights to access that data.
To access it – click the Insights tab and then click Posts in the left menu.
By default the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.
Posting late at night when your fans are less active is not necessarily a bad thing.
There is less competition in their feed so the people who are active on the site are more likely to see and engage with your content.
If that engagement jumps a bit then there is a better chance your audience will see it when they come online in the morning.
Try posting at different times to gauge and see what works best for you.
14. Share Relevant Images
A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-stroller to a halt.
Over time high clear visible Images have proven to improve engagement especially when they tell a story or connect with your Facebook page engagement custom audience on a personal or emotional level.
The right images can help tell a story and encourage responses. According to BuzzSumo Facebook posts with images see more than double the engagement of basic text posts.
15. Engage With Other Brands
There is no hard and fast rule to say that you need to limit your Facebook efforts to your own page.
This is another great Facebook page engagement strategy.
Explore the social landscape, post to other pages and engage with brands when there is synergy and a shared audience that compliment your brand.
Engaging with other Facebook page post engagement ads or brands can put you in front of a whole new audience.
However you need to be tactful. The other business and their fans know what you are up to so do not spam their pages with selling your products or services.
Treat it with respect just like you would on your Facebook page engagement custom audience – build the relationship, share content and engage with new audience.
If you can work out an agreement to share someone else’s content then it would be mutually beneficial to boost organic traffic on both sides since both of you are exposed to a wider audience.
16. Source Crowd Feedback
People love giving feedback. When you request or ask for input the correct way your audience will jump on board and be quick to respond.
The added benefit is you can uncover opportunities to improve your business and delight your customers.
Strategic questions can boost engagement while trying to elicit the desired feedback.
Imagine the potential boost to customer loyalty and future engagement if you make changes to your business based on the input you receive?
Give this method a try. It is a much more personal approach than surveys and you can respond to people directly to address their feedback.
The standing rule for any kind of marketing is that if you want your audience to do something you need to tell them to do it.
Use a call to action (CTA) in every post whether it is to prompt a comment, share, opt in, like, RSVP or any other action. This will encourage more page engagement on Facebook.
Always use a call to action to invoke or incite the desired response from fans and always tell your audience what you want them to do to encourage engagement.
If you have a blog post or other website content that has seen tremendous traffic – post it to your Facebook page and boost that post.
There is no need to throw hundreds of dollars at it- just give it a modest boost of $10 and target the people who like your page and their friends.
You would not necessarily see thousands of shares but a Facebook page engagement boost can help get your best content or post in front of your target audience and spark some engagement.
The more people engage the greater the organic reach to their networks. This tactic can be especially effective if you are sharing high-value content with a lot of great takeaways such as a solution to a problem or an answer to a question.
To find your most popular content, check your Google Analytics. In the dashboard menu – click Behaviour > Site Content > All Pages. Review the metrics for each post to determine what content to promote on Facebook.
If you do not have any archived content to pull from then that is okay.
You can always boost other types of posts from this list with a small budget to give them an extra nudge.
Even your most loyal fans are interested in more than just your business.
Sharing big news from your industry will show your fans that you are focused solely not on promoting your business but to keep them informed about current topics. They will appreciate and respond to that.
Only share news your fans will find interesting. Curate industry news from a trusted source and ask your fans what they think.
Ask and encourage them to contribute their thoughts and share the post.
20. Adjust Your Post Frequency
If your Facebook engagement is slipping it might have something to do with your post frequency.
Posting too little like a few times a week would not help you establish relevance with Facebook’s algorithm and you will be fighting for space in your audience’s feed.
On the other hand posting too often can hurt you, too. Facebook tries to show users the most interesting and relevant content from everyone they follow.
If you are posting about half a dozen times each day over a short period then expect a lot of your content to be missed.
To find a sweet spot try posting a few times each day at the times your fans are most likely to engage.
For maximum exposure the best time to post on your Facebook business page during the week is between 1 p.m. and 4 p.m.
That is likely because many Facebook users browse on their desktops and check it during downtime at work.
The single best time to post on Facebook on a Sunday at 3 p.m.
- The best days to post on Facebook are Thursday, Friday, Saturday and Sunday. Tuesday is the worst day to post on Facebook.
- Weekends get the highest level of engagement on Facebook.
This is another great way how to improve Facebook page engagement by ensuring your post at the correct times for maximum exposure to your fans and audience.
While a survey can generate more serious engagement, a quiz or poll can be a little more light hearted.
Focus on current developments in your industry or topics that are relevant to your audience.
This type of interactive content can drive substantial engagement especially if it generates personalised results that can easily be shared.
22. Use Audience Targeting for Organic Posts
You can target a Facebook page engagement custom audience for your Facebook posts just like you target a specific audience with your ads.
Like ads – segmentation can potentially limit your reach but the upside is your content is more likely to be seen by the people you want to get it in front of.
It also costs nothing to set up a Facebook page engagement custom audience for your organic posts and displaying your posts in front of the perfect audience.
If this option is not enabled on your page then here is how to turn it on.
Go to your Facebook page and click the Settings tab. Under General Settings, you will find Audience Optimisation for Posts.
Click Edit and make sure this feature is turned on. This custom audience option will now be available whenever you post a status update to your page.
BuzzSumo analysed over 1 billion Facebook posts and discovered that posts without hashtags get more engagement than posts with hashtags.
While you should use hashtags for trending topics to boost visibility only use hashtags sparingly or not at all in all of your other types of posts.
Do not make the mistake of using multiple hashtags in the hopes of increasing your content’s visibility.
24. Share Valuable Curated Content
Your audience knows when you are promoting your business and if you do it too much they will start losing interest.
To mix things up a bit – try to source high-value curated content relevant to their interests. Be a helpful resource for your fans.
If you factor in silly holidays along with more serious awareness dates and traditional holidays you will never run out of ideas for your Facebook content schedule.
If it is a more whimsical celebration then have a little fun with it.
Use well-known events for engagement and promotion. Your fans might also appreciate knowing when they can get a good deal like $1 hotdogs on National Hot Dog Day at Sonic.
Find ways to add value to every post to spark engagement with your target audience to maximise Facebook page engagement reach.
26. Upload Native Video
YouTube is a sizable social channel but if you have been sharing your YouTube videos to your Facebook page then it is time to make a switch.
Facebook’s native video allows you to upload videos directly to your page just like photos and the algorithm works in your favour if you do.
Click on the picture below to see the video.
Native video is proven to get more engagement and views. If you compare YouTube shares to native videos on Facebook, native video receives more likes, shares, comments and reach.
Another way to keep up with the ever-changing social media landscape is to constantly experiment with new content.
Just a while back images were the best type of content to drive engagement.
Now videos are taking the lead. Brands that started on video early before it became the norm were able to benefit from the trend the most.
Testing new types of content keeps you at the edge of the latest trends.
A technique we like to use was inspired by Coca-Cola’s 70/20/10 marketing budget rule.
You can use this rule in many ways. Here is how we like to think of it when it comes to testing new Facebook content:
- 70 percent of your content should be the types of content that are already performing well now like videos and images.
- 20 percent of your content should be iterations and improvements of your 70 percent like new types of videos.
- 10 percent of your content should be experimental content which might become the next big thing.
28. Be Persistent
We believe this is all about posting useful content with a consistent voice that your community knows.
A few mentioned above are the different ways how to increase Facebook page engagement rate to maximise results and efforts as follows:
- Ask Questions
- Post Fill-in-the-Blanks
- Post Photos
- Talk About the News
- Ask for Likes
- Target Different Fans
- Talk About Facebook
- Celebrate Today
This exhaustive list of ideas should help you fill your calendar with a good mix of content types that are likely to promote and increase Facebook page engagement ideas among your Facebook followers.
Keep your Facebook posts short for maximum effect. The ideal character count is about 50 or fewer and if you want maximum engagement you need to post and respond to your fans every day.
Do not automate your social presence. Go for the human connection and provide value and you will see increase Facebook page engagement on the rise.
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