Video Marketing Services
Our video marketing services can boost online sales and help get your message across to wider audience. Video accounts for 80% of all internet traffic and, every year, mobile video consumption increases by 100%. On average, users share video 1,200% more than links and text posts combined.
Skyrocket your marketing performance across the entire funnel with Best-Digital Marketing Services - a leading video marketing agency that handles from start-to-end process of strategy, creation and implementation of your video marketing strategy.
best video marketing services
Video has the power to engage and hold the attention of your customers like no other type of content.
Implementing video marketing services into your digital marketing campaigns is a great way to improve your visibility and results.
Want better ad click-through-rates – CTRs? Increased conversion rates? More time spent on page? Better SEO rankings? Improved open rates on emails?
If your answer is YES to any or all of these questions then the answer goes back to the same place – finding the right video marketing company for you.
Best-Digital Marketing Services is that video marketing company. We fuse together top of the line marketing strategy and expertise with world class visual content production, bringing our clients not just nice looking videos but entire strategies and implementations on how to get the videos to produce results which matters at the end of the day.
Anyone can create and build a video but not everyone has years of experience, skills, techniques and expertise piecing together game-plans that ensure you are leveraging video marketing strategy to drive revenue growth for your business.
We can help you produce video marketing campaigns that reach your potential customers where and when they are buying.
What is Video Marketing?
In simple terms, video marketing is using video content to reach your target audience and promote your brand, service or product.
Video marketing is not only about making sales, it is also used to encourage website traffic, social media engagement, email signups and improve customer service.
We as humans are visual creatures and it is no surprise that we love videos so much. With people now watching over 100 million hours of video on Facebook and over 1 billion hours on YouTube daily – video is an essential marketing tool for every business and marketer.
The relentless uptrend in video preference over text, presents an opportunity to connect with your customers more effectively.
Why Video Marketing Services Work
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post.
It can be consumed across various different platforms like on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
97% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
71% of B2B marketers use video marketing.
83% of marketers say video has contributed to lead generation.
89% of marketers report positive video ROI.
95% of video marketers say they plan to maintain or increase their spend on video.
66% of B2C marketers use video marketing.
84% of consumers say they were convinced to buy a product or service by watching a video.
At Best-Digital Marketing Services, we use video at every stage of the sales funnel because it is the most efficient and effective way
☑ to convey messages
☑ illustrate complex ideas
☑ persuade stakeholders and
☑ bring your brand to life.
Looking to increase your traffic, sales and lead with awesome results?
Tell Your Story
Marketing is a podium for communicating who you are, what your company values and how you conduct business.
Video marketing is the perfect marketing tool to grab your customers’ attention. There is no question that people want relevant, engaging and entertaining content that is easy to digest and video marketing provides that
Every brand’s story is unique. Your narrative is a differentiator and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Whether it is increasing click-through-rates – CTRs on social media ads, increasing conversion rates on a landing page, improving open and response rates in an email marketing campaign – video marketing has been proven to increase marketing metric success across the funnel.
Corporate videos allow you to showcase your brand in your own voice, using your own language.
Videos have the power to instil trust within your audience, helping to form the fundamental building blocks of a positive relationship with your consumer.
Our video production services capture the personality, emotion and value behind your brand and transfer it to the screen. These characteristics which are represented visually will prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Add a video marketing strategy to your marketing efforts and see just how influential it can be for your business.
We can manage every step of the process, from planning, developing a concept, writing scripts and shooting footage to promoting your video where your audience lives.
Video marketing is an immersive, interactive experience that leaves a long lasting impression. What mark will you leave for your viewers?
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Our Video Marketing Services Can Help You
Increase Conversion Rates
Explainer videos have been shown to increase conversion rates on landing pages by up to 80%
Improve Ad Performance
Click-through-rates - CTRs, ad engagement and overall ad performance have been proven to increase through the utilisation of explainer video production
Improve SEO Rankings
Video is proven to help boost SEO rankings for pages due to increased time on page, lower bounce rates and other positive factors influencing Google’s algorithm
Simplify a Complex Story
Explainer videos can take complex details of a company, product or process and bring them to life in a visual manner that will educate your target viewer like no other content can.
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Video Production Service Options At Best-Digital Marketing Services.
Video content marketing comes in many varieties. Our experienced professional video production team has the skills and expertise to tackle your next project.
Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include but not limited to:
Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease making them an ideal addition to your marketing mix.
Explainer videos are short online marketing videos used to explain your company’s product or service.
Explainer videos are often placed on a landing page, your website’s home page or a prominent product page.
These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
Promote your brand, describe your product and inform your target audiences and customers with digestible, step-by-step explainer videos.
Explainers videos can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Sometimes your customers’ stories are the ones most worth telling.
Video testimonials add an extra element of persuasiveness and personality, making them the way to go when you need to convince your audience to take action.
The key to a video testimonial is authenticity. You want to prioritise sharing a customer’s story in his or her own words to maximise the impact and true believe of the story.
Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.
Video Blogs are just that – blogs in a more consumable, direct video format.
Video blogging may provide the ideal method of communication for you because the videos give your blog’s followers a media-rich experience while allowing you the ability to express your thoughts and ideas in an entertaining format.
Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos. More than half of marketers say video content is their most profitable ROI.
Complement your Editorial strategy with 60-second v-blogs narrated and presented by on-screen actors. Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.
With a full video production service and our top industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof.
All the resources and expertise your video marketing strategy requires live right here in our studio.
At Best-Digital Marketing Services, our studio contains the latest professional video production tools and technology needed to create high-quality video ads with TV production values.
Generate a custom quote for your Video Project
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with skilled and expert videographers, producers, camera operators and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talents, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and much more, we have it all. Just like the western saying – Have video – will travel.
Whiteboard animation is a video style that shows the viewer static images being drawn on the screen, accompanied by a narration that walks the audience through the story that is being told within the drawing. These animations are simple, yet undoubtedly engaging.
It is no surprise that consumers are four times more interested in watching videos about a product thus making video marketing as the best form of ROI.
This means that video marketing should be a vital part of your business’ communication and marketing strategy.
Whiteboard animation videos are an exciting and innovative way to advertise and market your services or products. Additionally, a whiteboard video is intended to be focused that means your message will be heard loud and clear.
Vox Pops is a short video made up of clips taken from interviews with members of the public. These video interviews investigate public opinion towards widely known topics, brands or products and are commonly used for market research.
Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.
These videos are created in a variety of different ways from on-the-street style, to in-home interviews and even mobile video diaries. However mainly a vox pop video refers to an on-the-street intercept interview.
Vox Pops work well for industry conferences, special events and internal functions. Plus, they are excellent for sharing on Facebook, Twitter and other social media channels for mass appeal.
Corporate videos conjure up thoughts of glossy promotional videos designed to promote a brand, product or services or a combination of all three.
This is the most familiar format of corporate video and one that continues to prove highly successful. Corporate videos can help you to fulfil distinct objectives
A beautifully crafted corporate video can help to showcase your company profile along with the products and services. It is an affected way to reach more clients and customers, create the best impression of your brand and products.
Our video production specialists can create stunning corporate video solutions to help your marketing stand out from the mass audience.
Maximise the value of live events by filming the big moments your audience wants to see.
Our event video production and video conferencing services put your viewer’s right in the middle of all the action. Video streaming capabilities let you report on event coverage in real time. We even offer drone filming services to capture outdoor events from breath-taking views.
Whether it is a conference, training presentation, exhibition or something arguably more glamorous like a live music event, sporting event, theatre production or awards ceremony, we are able to provide video and photo coverage that captures your event perfectly.
Trade shows, private events and industry conferences are great for physically interacting with attendees and business opportunities do not end there: Repurpose footage from live events for social media and post-event follow-ups.
Best-Digital Marketing event video services provide everything you need to create engaging event coverage that raises brand awareness and drives traffic to your website.
Video Marketing Services - Our Approach
Our proven, repeatable 4 step Video Marketing Services Approach will create game-changing strategies to leverage video marketing to help you accomplish your goals and video marketing strategy without destroying your marketing and communications budget.
Step 1: Video Marketing Strategy
To get the best outcome requires a thorough strategy phase which includes deep dives through the client, their competition, existing content, interview phone calls, and anything else we need to know to best understand the target goals, target customer/viewer and the existing landscape.
The deliverable is a strategy that takes the client from Point A – current position to Point B – where they want to be.
Step 2: Marketing Videos
With constructive video marketing strategy in hand, we build out marketing videos that can accomplish any goal a client needs whether it is educating, persuading, selling, simplifying and much more.
Our skilled, high calibre and experienced team handles the full start-to-end process of scriptwriting, storyboarding, voiceover, music, sound effects and animating. No hand-holding required.
Step 3: Video Marketing Launch Preparation
Equipped with a great video marketing strategy and world class marketing videos, we ensure all of the needed pieces are in place before the campaign is launched.
This includes shortened versions of the videos to be used in social media advertising ad set variations, thumbnails of the videos to be used on social media networks and other platforms, placement of the video on your website in a fully SEO optimised fashion and anything else we can do to ensure the most impactful campaign possible.
Step 4: Video Marketing Launch
Landing pages containing videos are monitored through standard analytics like Google Analytics and other reputable software to see what can be done on the page itself to increase the number of people viewing the video.
Email sequences containing the videos are being monitored for open and response rates to see what wording to use or amend to increase the numbers.
Ads that are split tested with videos are being monitored daily to see what tweaks can be made to drive more leads.
We live and breathe in the data every second of the day so we ensure that your video marketing campaign is bringing you the results you need.
Video Marketing As A Strategy
Video marketing is the strategy designed by marketing teams to create, curate and utilise videos as a means of marketing their products or services to their target audience. Video marketing is imperative in a search engine-driven marketplace.
Videos that engage viewers – keep them on the page and solicit social sharing rank higher.
And each video you produce increases the number of index able web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
The idea is to keep audience members engaged with the brand in a way that is simple and easy to digest.
Video assets provide a number of benefits including but not limited to:
Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
Followers and subscribers are more likely to share powerful videos on social media platforms like Twitter and Facebook.
Your brand can build trust and loyalty with the human touch of video.
Videos optimised for mobile make your content functional across devices.
Explainer videos and tutorials help existing customers maximise the value of your products and services.
High quality media-rich content gets you seen and heard.
Your brand can build trust and loyalty with the human touch of video.
Videos prompt them to click on the CTA (call to action) button and help increase sales.
Video marketing makes a difference in every vertical -whether it is B2B or B2C the bottom line is the same: Viewers are consumers and videos are designed to be consumed without asking too much of your audience.
That means you will need to connect with customers like never before -on their terms and in their preferred format.
Video is quickly changing the digital marketing landscape. Make it a focal point of your next campaign.
Your Vision in Motion
Your script, B-roll and footage is not a story until it is been fabricated together into a final cut.
If you have not started or you are halfway through editing, our post-production services can put the finishing touches on your original content and help you tell a story that your subscribers and future prospects will remember.
Our skilled video production experts can add audio elements to bring your vision to life or use video encoding software to upload the finished product to the video platform of your choice.
Your Brand in Action
If you have an idea? We can bring it to life.
Not sure where to start? Your dedicated video marketing services team works directly with your business to understand its brand, its vision and its future.
At Best-Digital Marketing Services, we develop custom video solutions that serve your needs, marketing goals and video campaigns and we deliver results you can see and feel.
Lights > Camera > Action AND > Convert.
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Some of our other related services include:
Commercial Video Production
Corporate Video Production
Event Video Production
Social Media Video
Video Production Services
Contact our video marketing team to learn more.