Video Marketing Services

As Video Marketing Services in UK – our video marketing services can boost your online sales and help get your message across to a wider target audience. On average – users share video links 1,200% times more than texts and posts combined.

Skyrocket your marketing performance across the entire funnel with Best-Digital Marketing – a leading video marketing agency that manages from start-to-end process of strategy, creation and implementation of your video marketing strategy.

best video marketing services

Video has the power to engage and hold the attention of your target audience/customers like no other type of content.

For any business – it is important to fully understand how powerful video is as a form of content in your digital marketing strategy and as a contributor to your overall ROI. That is why we provide the service we do – as our name says – Best Video Marketing Services.

Implementing our video marketing services into your digital marketing campaigns is a great way to improve your brand visibility and credibility results.

As a leading video marketing services company – we work with a variety of different marketers, various different business departments to create your video marketing strategies that deliver maximum results.

From audience analysis to content planning, resource allocation, production, marketing, distribution, measurement and optimisation through to post-production services – we will guide you through every step of the process – from start to finish.

Our video marketing services encompass a range of activities aimed at creating, promoting and optimising videos to achieve your business objectives and marketing goals.

These are some of key components – we provide as your preferred video marketing services partner which include but not limited to:

Video Production:

This involves conceptualising, scripting, filming and editing videos tailored to your business objectives.
It could include various types of videos such as explainer videos, product demos, testimonials, interviews, animations and much more.

Video Editing:

After filming – videos often need to be edited to enhance quality, add effects, overlays, text, music, voice overs and transitions to make them engaging and professional.

Scriptwriting:

Our video production team will craft compelling scripts that effectively convey the intended message within the video.
This may involve storytelling techniques, persuasive language and ensuring clarity and coherence.

Animation:

We can create animated videos, motion graphics or explainer videos that illustrate concepts or processes visually.
Animation can be particularly effective for complex or abstract ideas.

Video SEO – Search Engine Optimisation:

Optimising your videos for search engines to improve their visibility and ranking on platforms like YouTube and Google.
This may involve keyword research, optimising titles, descriptions, tags and creating engaging thumbnails.

Video Distribution:

Promoting your videos across various platforms such as social media, websites, email newsletters and video-sharing sites to maximise reach and engagement.
This could include organic posting as well as paid advertising campaigns.

Analytics and Reporting:

Tracking the performance of videos using analytics tools to measure metrics such as views, watch time, engagement, click-through rates, and conversions.
This data helps in refining strategies and improving future video content.

Live Streaming Services:

We provide live streaming solutions for events, webinars, Q&A sessions, product launches and other live engagements.
This involves setup, streaming and technical support during the live event.

Branding and Strategy:

Our strategist will develop a cohesive video marketing strategy aligned with your brand identity and overall marketing objectives.
This may include defining target audiences, messaging, tone and style guidelines.

Training and Consultation:

We can offer training sessions or consultancy services to educate you on video marketing best practices, tools and techniques.
This helps our clients to better understand the value of video marketing and how to integrate it into their overall marketing strategy.

When considering video marketing services – it is essential to assess your specific needs and goals of your business to achieve optimal results.

Our video marketing services have doubled landing page conversions, created new lead sources, trended on Twitter and helped sales teams move prospects down the sales funnel.

When partnering or working with Best-Digital Marketing as your video marketing services or video SEO services – we have all the necessary skills, know-how, experience, knowledge and capabilities to adhere to all your business goals, ads management and keeping up-to-date with best practices to ensure your business is up and running promptly and effectively that aligns with your industry or niche.

A successful partnership with Best-Digital Marketing can lead to increased exposure, engagement and conversions – our Video Marketing Services – ultimately drive business growth.

What is Video Marketing?

Video marketing refers to the strategic use of videos to promote, market or advertise products, services, brands or messages.

We as humans are visual creatures and it is no surprise that we love videos so much. With consumers now watching over 400 million hours of video on social media platforms and over 1 billion hours on YouTube daily – video is an essential marketing tool for every business and marketer.

The relentless uptrend in video preference over text, presents an opportunity to connect with your target audience/customers more effectively.

It is a digital marketing strategy that leverages the power of video content to engage with target audiences, drive traffic, increase brand awareness and ultimately – achieve your business goals and marketing objectives.

Video marketing can take various forms including but not limited to:

Promotional Videos

These videos highlight products, services or events and aim to persuade viewers to take a specific action such as making a purchase or signing up for a newsletter.

Educational or How-To Videos

These videos provide valuable information, tutorials or demonstrations related to a particular topic, product or skill.

They aim to educate and empower viewers while subtly promoting the brand’s expertise or offerings.

Brand Storytelling

Using videos to tell your brand’s story, mission, values or history in a compelling and emotional way. This helps to humanise your brand, build trust and establish a deeper connection with your target audience.

Customer Testimonials

Featuring satisfied customers sharing their positive experiences with your brand, products or services. Testimonial videos can help build credibility and trust among potential customers.

Explainer Videos

These short animated or live-action videos explain complex concepts, processes or products in a clear and engaging manner.

They are particularly useful for introducing new products or services or addressing common customer queries.

Behind-the-Scenes Footage

Offering a glimpse behind the scenes of your company’s operations, culture or creative process. This type of content can foster transparency, authenticity and a sense of community with your audience.

Live Videos

Broadcasting live events, webinars, Q&A sessions, product launches or demonstrations in real-time. Live videos encourage audience interaction, engagement and a sense of urgency.

User-Generated Content

Encouraging customers or followers to create and share their own videos featuring your brand or its products.

User-generated content can be highly authentic and influential in shaping brand perception.

Video marketing is effective because it combines visual and auditory elements – making it more engaging and memorable than text-based content alone. It allows your brand to convey emotions, personality and storytelling in a way that resonates with your audience.

Additionally, videos can be easily shared across various online platforms thus reaching a wider audience and increasing brand visibility.

Successful video marketing campaigns are often characterised by creativity, relevance, authenticity and a deep understanding of your target audience’s preferences and behaviours.

They should also be integrated into a comprehensive marketing strategy that aligns with your broader business goals and marketing objectives.

Why Video Marketing Services Work For Any Business

Our Video Marketing Services allows businesses and marketers to create and display videos to your targeted audience with the goal of driving website traffic, increasing brand awareness and ultimately driving sales and conversions or other desired actions.

By defining clear business goals, shape and directing our video marketing strategy – we will know how to add value to your business and be able to measure the success of your video campaign.

Your goals will influence who you target and how – through their geographical location, gender, the device they use or by their interests and keywords search history.

Our video marketing services work for any business and marketer for several reasons but not limited to:

High Engagement

Video content tends to attract higher engagement rates compared to text or static images. People are naturally drawn to moving visuals and are more likely to watch, like, comment on and share videos – which can significantly increase brand visibility and reach.

Improved Conversions

Studies have shown that including videos on landing pages or product pages can lead to higher conversion rates.

Videos can effectively showcase products or services, demonstrate their benefits and address common customer concerns, helping to persuade potential customers to make a purchase or take the desired action.

Enhanced Brand Awareness

Video marketing allows businesses and marketers to showcase their brand personality, values and unique selling propositions in a memorable and engaging way.

Through compelling storytelling – businesses and marketers can create an emotional connection with their audience, leading to increased brand recognition and recall.

SEO Benefits

Video content can improve a business’s search engine optimisation – SEO efforts. Search engines like Google often prioritise video content in search results, especially on video-sharing platforms like YouTube.

By optimising video titles, descriptions and tags with relevant keywords – businesses and marketers can improve their visibility and ranking in search results.

Mobile Compatibility

With the increasing use of smartphones and tablets – consumers are consuming more video content on mobile devices.

Businesses that incorporate video marketing into their strategies can effectively reach and engage with mobile users thus tapping into a growing segment of the market.

Social Media Reach

Videos are highly shareable on social media platforms – where they can quickly go viral and reach a broader audience.

Social media algorithms also tend to favour video content – giving businesses and marketers an opportunity to increase their organic reach and engagement on platforms like Meta/Facebook, Instagram, X- Twitter and LinkedIn.

Demonstration and Education

Videos are an effective medium for demonstrating products, explaining complex concepts or providing educational content.

Businesses and marketers can use tutorial videos, product demos or how-to guides to help customers better understand their offerings and how to use them – leading to increased customer satisfaction and loyalty.

Competitive Advantage

In today’s competitive landscape – businesses need to stand out from the crowd and capture the attention of their target audience.

Video marketing allows businesses to differentiate themselves from competitors, showcase their expertise and build credibility and trust with potential customers.

Our video marketing services offer businesses and marketers – a powerful tool to connect with their audience, drive engagement, conversions and ultimately achieve their marketing and business goals.

By leveraging the unique advantages of video content – businesses and marketers can stay relevant, memorable and competitive in their respective industries, market and/or niche.

As one of the Best Video Marketing Services in UK – we use video at every stage of the sales funnel because it is the most efficient and effective way:

✅ to convey your messages / text /story

✅ display complex ideas > simple visual

✅ persuade target audience and

✅ bring your brand, product/service to life.

If you have got any questions, drop us an email or ask us for an all inclusive video price and we look forward to hearing from you soon.

Tell Your Story

Every brand’s story is unique. Your narrative is a differentiator and our animators, producers, videographers and editors – tell the story of your products, services, customers and corporate identity.

Whether it is increasing click-through-rates – CTRs on social media ads, increasing conversion rates on a landing page, improving open and response rates in an email marketing campaign – video marketing has been proven to increase marketing metric success across the funnel.

Our video marketing services capture the personality, emotion and value behind your brand and transfer it to the screen. These characteristics which are represented visually will prompt buyers to flock to you, vendors to partner with you and customers to stick with you.

Add a video marketing strategy to your marketing efforts and see just how influential it can be for your business.

Video marketing is the perfect marketing tool to grab your customers’ attention. There is no question that consumers want relevant, engaging and entertaining content that is easy to digest and video marketing provides that. Corporate videos allow you to showcase your brand, product and services in your own voice, using your own language.

As a Video Marketing Agency – we can manage every step of the process – from planning, developing a concept, writing scripts and shooting footage to promoting your video where your audience lives.

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Our Video Marketing Services Can Help You With:

Video is quickly changing the digital marketing landscape. Make it a focal point of your next marketing campaign.

That means you will need to connect with customers like never before – on their terms and in their preferred format.

Video marketing makes a difference in every vertical – whether it is B2B or B2C and the bottom line is the same: Viewers are consumers and videos are designed to be consumed without asking too much of your target audience.

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Best-Digital Marketing – A Video Marketing Services Near You.

Our Video marketing services comes in many varieties. Our experienced professional video production team has the skills, knowledge, know-how, capabilities and expertise to tackle your next video project.

Some of the most common types of videos we create in our video marketing services initiatives include but not limited to:

Explainer Videos

Explainers videos can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.

Explainer videos are short online marketing videos used to explain your company’s product or service.

These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

Explainer videos are often placed on a landing page, your website’s home page or a prominent product page.

Promote your brand, describe your product and inform your target audiences and customers with digestible, step-by-step explainer videos.

Video Testimonials

The key to a video testimonial is authenticity. You want to prioritise sharing a customer’s story in his or her own words to maximise the impact and true believe of their story.

Video testimonials add an extra element of persuasiveness and personality, making them the way to go when you need to convince your audience to take action.

Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.

Video Blogs

Video blogging may provide the ideal method of communication for you because the videos give your blog’s followers a media-rich experience while allowing you the ability to express your thoughts and ideas in an entertaining format.

Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.

Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos. More than half of marketers say video content is their most profitable ROI.

Video Blogs are just that – blogs in a more consumable, direct video format.

Corporate Videos

Corporate videos conjure up thoughts of glossy promotional videos designed to promote a brand, product or services or a combination of all three.

This is the most familiar format of corporate video and one that continues to prove highly successful. Corporate videos can help you to fulfil distinct objectives.

Our video marketing specialists can create stunning corporate video solutions to help your marketing stand out from your competitors and rivals towards the mass audience.

A beautifully crafted corporate video can help to showcase your company profile along with the products and services. It is an affected way to reach more clients and customers, create the best impression of your brand, products and services.

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Whiteboard Video

Whiteboard animation is a video style that shows the viewer static images being drawn on the screen, accompanied by a narration that walks the audience through the story that is being told within the drawing. These animations are simple yet undoubtedly engaging.

It is no surprise that consumers are four times more interested in watching videos about a product thus making video marketing as the best form of ROI.

This means that video production should be a vital part of your business’ communication and marketing strategy.

Whiteboard animation videos are an exciting and innovative way to advertise and market your services, products or brand.

Studio Productions

With a full video production service and our top industry visionaries behind the camera, we produce videos that make an impact.

We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof.

All the resources and expertise for your video marketing strategy that is required – is right here in our studio.

At Best-Digital Marketing – our studio contains the latest professional video production tools and technology needed to create high-quality video ads with TV production values since we are one of the Best Video Marketing Services in the UK.

Animation Services

As Video Marketing Services Agency – our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.

Through animation, you can explain dense, technical software and elaborate product specs with ease making them an ideal addition to your marketing mix.

Event Coverage

Whether it is a conference, training presentation, exhibition or something arguably more glamorous like a live music event, sporting event, theatre production or awards ceremony – we are able to provide video and photo coverage that captures your event perfectly.

Our event video production and video conferencing services put your viewer’s right in the middle of all the action. Video streaming capabilities let you report on event coverage in real time. We even offer drone filming services to capture outdoor events from breath-taking views.

Trade shows, private events and industry conferences are great for physically interacting with attendees and business opportunities do not end there: Re-purpose footage from live events for social media and post-event follow-ups.

Best-Digital Marketing’s video marketing services provide everything you need to create engaging event coverage that raises brand awareness and drives traffic to your website.

Maximise the value of live events by filming the big moments your audience wants to see.

On-Location Shooting

Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with skilled and expert videographers, producers, camera operators and creative directors to bring high-quality video production straight to you.

By sourcing on-screen talents, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and much more – we have it all.

Best Video Marketing Services – Our Process

Creating an effective video marketing process involves several key steps to ensure that your videos align with your overall marketing objectives and resonate with your target audience.

Our video marketing services process will create game-changing strategies to leverage video marketing to help you accomplish your business goals and video marketing strategy without destroying your marketing and communications budget.

Here is our game-changing recommended video marketing process:

1. Define Goals and Objectives:

We start by clearly defining your goals and objectives for your video marketing efforts.

Are you looking to increase brand awareness, drive website traffic, generate leads, boost sales or achieve another specific outcome?

Understanding your goals will guide the rest of your video marketing strategy.

2. Know Your Audience:

We shall conduct research to understand your target audience’s demographics, preferences, interests, pain points and behaviours.

This information will help us to create video content that resonates with your audience and address their needs effectively.

3. Develop a Content Strategy:

Based on your goals and audience insights – we shall develop a content strategy that outlines the types of videos we need to create, the topics to cover and the messaging you want to convey.

We shall consider the various stages of the buyer’s journey and create videos that cater to each stage.

4. Storyboard and Script:

Before filming – we shall create a storyboard to plan out the visual elements, scenes and sequences of your video.

We shall develop a script that outlines the dialogue, narration or key points you want to convey in the video. A well-crafted script will ensure that your message is clear and compelling.

5. Produce the Video:

Once you have your storyboard and script finalised – we shall proceed with video production. This may involve filming live-action footage, creating animations or motion graphics, recording voiceovers and capturing any necessary B-roll footage.

We will need to pay attention to lighting, sound quality and other production elements to ensure your high-quality video content.

6. Edit and Enhance:

After filming – our production team shall edit your video footage to refine the content, add visual effects, music, captions and other enhancements.

We use highly tested and recommended editing software like Adobe Premiere Pro, Final Cut Pro or iMovie to help you polish your video and make it more engaging and professional.

7. Optimise for SEO:

When uploading your video to platforms like YouTube or your website – we shall optimise it for search engines by using relevant keywords in the title, description and tags.

We shall choose an eye-catching thumbnail and include a compelling call-to-action to encourage viewers to take the desired action.

8. Promote and Distribute:

Once your video is ready – we shall promote it across various channels to maximise its reach and engagement.

We shall share it on social media platforms, embed it in blog posts or email newsletters and may also consider running paid advertising campaigns to amplify its visibility.

9. Measure and Analyse:

Our analyst team shall track the performance of your videos using the latest analytics tools to measure metrics such as views, watch time, engagement, click-through rates and conversions.

We shall analyse this data to gain insights into what is working well and where there is room for improvement in your video marketing strategy.

10. Reiterate and Improve:

Based on your analytics data and feedback from your audience – we shall reiterate on your video marketing strategy to continuously improve your content and results.

We shall also experiment with different formats, topics and distribution channels to optimise your approach over time for better results and returns.

By following our game-changing video marketing process – we can create and execute a strategic and impactful video marketing strategy that drives results for your business.

Remember – we are always flexible and adaptive since the landscape of video marketing is constantly evolving and what works today may not work tomorrow.

Video Strategy

Businesses need to create high quality memorable video content and how to improve its visibility on search engines to support video marketing campaigns while maximising its business impact.

Video is both a content medium and a SEO strategy and also a core component of your video marketing and sales funnel.

Our skilled and experienced video production team work directly with content strategists and project managers to incorporate enticing video into your bigger video marketing campaign.

The key components of our video strategy include but not limited to:

✅ Define Goals and Objectives

✅ Identify Target Audience

✅ Content Planning

✅ Platform Selection

✅ Production Guidelines

✅ Distribution Strategy

✅ Optimisation for SEO

✅ Engagement and Interactivity

✅ Analytics and Measurement

✅ Iterate and Improve

At Best-Digital Marketing – our effective video strategy is not static but evolves based on the changing landscape, audience behaviour and business objectives.

We align video efforts with broader organisational goals and continuously refine your strategy based on performance data so you can maximise the impact of your video content.

Your Brand in Action

If you have an idea? We can bring it to life.

Not sure where to start? Our full-service video marketing services awaits you at Best-Digital Marketing. We are your video production experts and we specialise in creating video that engage viewers, inspire target audience and produces right and focused results.

We understand your brand, vision and your future since we are a Video Marketing Services Company near you.

At Best-Digital Marketing – we create and develop custom video solutions that serve your business needs, marketing goals and video campaigns and we deliver results you can see.

Lights > Camera > Action > Promote = Conversions + Profits.

Got any questions?

We have got the answers.

At Best- Digital Marketing – we are always ready to answer any questions you may have. Get in contact with us by filling in the form beside and we will get right back to you.