Video Production Strategy
Video production content is on the rise and with a clear and precise video production strategy; we can help you achieve an effective, affordable and unique video marketing strategy.
When it comes to a solid corporate video production strategy, we at Best-Digital Marketing have you covered on all of your bases.
Video Strategy Company
Wherever video production content sits in your wider marketing strategy, it needs to be given special attention. A video strategy will require management buy-in, budget and significant marketing resources.
But the investment should deliver returns – your videos should generate leads, elevate your brand, create social buzz, attract talent to your business and boost customer loyalty. And you should be able to objectively quantify most of the benefits that your corporate video strategy delivers.
As a leading video strategy company, we work with a variety of different marketers, various different business departments to create video marketing strategies that deliver results.
From audience analysis to content planning, resource allocation, production, distribution, measurement and optimisation through to post-production services, we will guide you through every step of the process.
Our video strategies have doubled landing page conversions, created new lead sources, trended on Twitter and helped sales teams move prospects down the sales funnel.
Our approach as a video strategy agency is based on data. We work with you to understand your objectives, identify where video fits in your wider content marketing strategy, benchmark metrics, set KPIs and design a creative, long-term plan that you can present to your executive team to get sign-off.
When it comes to implementation, we can assist with all elements or we can support your in-house video department to deliver against the strategy.
Contact us TODAY on firstname.lastname@example.org to get started or keep reading for our video production strategy guide.
What is video marketing?
Video marketing is the strategy designed by marketing teams to create, curate, and utilise videos as a means of marketing their brand, products or services to their target audience.
The idea is to keep audience members engaged with the brand in a way that is simple, memorable and easy to digest.
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Our Video Production Strategy Guide
A solid video strategy starts with clear, measurable objectives. These should include long- and short-term goals and they will need to be aligned with the wider business goals.
Goals could be around lead generation, talent acquisition, creating online buzz or increasing customer satisfaction.
Use the SMART methodology to create your objectives— identify goals that are:
☑ Time Bound
Audience analysis video
The audience analysis is an important element of video strategy design. Whether your target audience is customers, prospects, competitors, candidates, partners or advisors – you need to identify how and where they are likely to consume video content and what type of content will likely engage them.
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Video Context analysis
If your video strategy is going to have the maximum chance of success, you will need to consider the context in which it will be running which includes looking at competitors and trends in your industry.
Competitors include both direct competitors and all the other organisations competing for your audience’s attention.
Whether you have access to a data analyst or will you be gathering and reporting on your own metrics, it is absolutely essential to set KPIs and benchmark them early in the process.
KPIs should be chosen because they illustrate progress towards your wider objectives and it is better to focus on a handful of really meaningful KPIs.
Content with a purpose
Once you have set your KPIs then it is time to get creative and plan out your content over the course of the year. Your video content calendar will have a few pillars such as video ads, live videos, case studies and testimonials.
Map each video to the appropriate stage in the sales funnel and make sure each piece has a primary purpose.
Whether you are producing your video content in-house, using an agency or a combination, you will need to secure budget in advance.
The great thing about building a video strategy rather than focusing on individual projects is that you will be able to benefit from economies of scale and also identify in advance where content can be reused or repurposed.
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Video Production planning
Here you will consider all the resources required for production, from people to music, sound effects, studio time and travel.
You will also need to look at schedules – if your MD or CEO needs to present on camera then now is the time to get that booked in her/his calendar.
Your video marketing strategy might require individual attention but it still needs to be integrated with your wider marketing activity.
This will include horizontal integration such as single campaigns that will include social, live video and media relations and vertical integration such as ensuring your Twitter videos fit with your other content on the platform.
The post-production process involves taking your best takes and shots, stitching them together, cutting everything down to fit your desired length, recording a voiceover, colouring the video and adding music and special effects.
Once you have set your KPIs then you will know what you need to measure. You will now need to think about measurement frequency, reporting on results and making recommendations for improvement.
From A/B testing to gathering feedback from viewers and analysing comments, shares and engagement, you should be continuously learning from the performance of your video production strategy and improving as a result.
Distribute and promote video
Distribution may involve sharing your video on social media, embedding it in an article, sharing it with industry outlets, asking industry influencers to share it, putting paid advertising behind it so it gets in front of your target audience, or sharing it via an email newsletter.
However you do this, you will need to fit it into your video marketing strategy you have previously mapped out, focused on reaching your target audience in the most effective way possible.
The goal is to get the best brand awareness and boost customer base and generate positive ROI.
Video production strategy can be a laborious process but by organising well and focusing on your video strategy, you will end up with a standout product that your viewers will be compelled to share.
Video is the most engaging type of content people consume these days and if you can work out how to produce videos for your business in an effective, sustainable way then you will reap the benefits a long time.
At Best-Digital Marketing Services, we are a video strategy agency that can help you get the most out of video. Our post-production services can include a myriad of things ranging from editing, which consists of the basic arrangement of visual and audio material, colour-correction and grading to add the finishing touches, visual effects to address any creative needs, animation and distribution to help your video be seen.
We have created thousands of edits for our partner clients for a variety of projects. Video genres include sizzle reels, social media re-purposing of long-form content, edited footage shot by producers around the world and video content for presentations.
As a full digital marketing service agency, we are able to fulfil every aspect of digital marketing services, paid advertising services, social media services, content and marketing creation and strategy services – you name it and we got your back covered.
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Some of our other related services include:
Commercial Video Production
Corporate Video Production
Event Video Production
Social Media Video
Video Production Services
Learn more about our video production services.