How To Start A FAQ Page That Attracts Target Audience With 17+ Examples.
How To Start A FAQ Page That Attracts Target Audience With 17+ Examples.
If you are looking for creative ways on how to start a FAQ page that actually help your customers then you have come to the right place. The sad truth is that most FAQ pages are dreadful.
Unlike sales pages – FAQ pages do not offer any direct return on investment and that is majority of people end up slapping their FAQ section together as an afterthought which is a huge mistake.
In fact a good FAQ page is an eye catching valuable asset. A great FAQ page acts as a self-service portal that guides your customers to the answers they need.
As a result you decrease the burden of your customer support team as they will be dealing with fewer incoming customer support tickets which mean your business will be able to provide better customer support as you focus more on pressing issues.
Well, it does not stop there – a great FAQ page can improve your website’s organic traffic and navigation plus it is potentially a critical moment in the conversion funnel.
Since a view or glance at your FAQ page means a visitor is indicating that they are interested in knowing more about the details of your product and/or service.
Therefore if you have been ignoring or neglecting your FAQ page then now is the time to start a FAQ page that is fresh or give it the attention it deserves.
Table of Content
Below are the content on How To Start A FAQ Page That Attracts Target Audience With 17+ Examples.
Click on any of them to get directly to your preferred section or you can scroll down slowly and read from the start.
Without any further delay – let us dive in and learn how you can create and craft a watertight FAQ page to bring in more sales and increase your customer satisfaction at the same time.
What is a FAQ Page?
A FAQ page also known as Frequently Asked Question page is a part of your website that provides answers to common questions, alleviate concerns and overcome objections.
It is a space where customers can search through into the finer details of your product and/or service away from your sales focused landing pages and homepage.
At Best-Digital Marketing – our FAQ pages help our users and customers to get the most from our services. It is a one stop shop for the most common questions that keep popping into our customer’s minds.
Apart from being a simple troubleshooting area for your customer’s problems – your FAQ section becomes a powerful tool that can:
- Boost sales by comforting your customer’s pre-purchase fears and concerns.
- Reducing customer support ticket by providing customers the ability to self-serve and find the answer to their problems on their own.
- Drive in more organic traffic by improving your site’s search visibility.
- Give your customers a more enjoyable overall experience.
Now you can see why a good FAQ page has buckets of potential. It is a lot more than just a place for customers to check your returns policy but also how to go about creating an exceptional FAQ page.
Further Reading: How to Write a Good Meta Description for SEO
How To Start An Effective FAQ Page?
Creating an FAQ page might seem like a walk in the park but if you just jump in without a plan then you will end up with inadequate results.
Starting a FAQ page is not rocket science. By adding a few simple tips on what you should include in your FAQ – you can elevate your FAQ page to amazing heights.
They are in no order of importance since all of them are equally important in their own remits:
1. Include Real Frequently Asked Questions
This one seems obvious but you would be surprised at the number of FAQ sections that do not adhere to this simple principle.
There is nothing worse than visiting a FAQ section to find a bunch of patronising questions designed to showcase how wonderful the company is. Do not do that.
Try to go through your ticketing system and interrogate your customer support team to determine the actual issues your customers are struggling or having issues with.
Your social media channels can also be a useful source of customer frustrations and do not be afraid to ask your target audience about what their problems or issues they are struggling with.
If you are just starting out then it is ok to look at your competitor websites to see what problems might pop up in the future and this will save you a lot of time and effort.
Once you have done your research – try and figure out what type of queries keep popping up continuously over and over.
Put them into a spreadsheet and rank them by importance and these will form the basis of your FAQ page.
2. Keep it Simple & Organised
Potential customers and visitors come to your FAQ page because they want short, sharp answers for questions related to your business.
Therefore keep your solutions brief and to the point, cut down any technical jargons and difficult words and break-up longer answers into easy to consume paragraphs.
Instead of stuffing as many answers as possible onto a single page – think about breaking up your FAQ section into eye scan able sections.
Categorising common questions helps users quickly find what they are looking for. Use topics like Billing, Returns, Delivery or After Sales to point users to the relevant section for advice instead of having them to contact you.
Do whatever it takes to simplify your FAQ page and your users will appreciate your efforts.
Further Reading: Get Traffic to Your Website Fast
3. Make it Searchable
Have you ever landed on an FAQ page only to be forced to scroll through hundreds of irrelevant questions to find what you are looking for?
It is definitely not the best way to spend 10 minutes.
Therefore take the pain out of the process and let your customers pop a query or keyword into a search bar to get the answers they need in a couple of seconds.
4. Optimise For SEO
In addition to lowering the friction for a visitor to make a purchase – your FAQ section can also help you to create a more search-engine friendly website.
By linking each of your questions to a separate page – you will help Google to show your answers to everyone who is looking for them.
Even if customers or visitors are not searching directly for your business – they might be looking for help with a problem you can solve. A correctly keyword optimised FAQ page can lead them right to your door.
5. Update Regularly
We will have to say this – an outdated FAQ page is worse than not having an FAQ page at all.
Therefore commit to updating your FAQ section on a regular basis. Once every quarter is good or whenever you roll-out a new feature, product or update.
And as time goes by you will find that some questions become more popular than others and will need to be moved to be more visible. Other times – some questions will become redundant and needs to be removed.
Regular editing and additions are essential to give your customers the best user experience possible.
Further Reading:Create Engaging Content for Social Media
Using a Knowledge Base to Create Your FAQ Page
At this point – you may be thinking – these are amazing FAQ sections but my current website is not capable of producing such great designs.
Well do not panic – you do not need to overhaul your entire site or hire an expensive developer but you can use a knowledge base to power your FAQ section. Using a customer service knowledge base can provide you with a number of benefits over a traditional FAQ page.
For a start – knowledge base software will easily let you build a FAQ-style page without the need to use any code. You will find it easier to organise and categorise your FAQs easier than ever.
In addition to that it will allow you to fully customise and brand your FAQ section so your users know where they are instantly.
It also allows you to create and link to in-depth articles within your FAQ. This is especially valuable for keeping your FAQ clutter-free if you have got a product that requires more complex answers.
You can even do cool things like troubleshooting multiple answers based on a user’s interaction. Quality knowledge base software equips you with the tools to analyse how users are interacting with your FAQ content which is awesome because solid analytics is essential if you want to know how to adjust and improve.
Last but not least using knowledge base software will let you create an easy searchable database of answers thus allowing your users to find exactly what they are looking for.
So if you are sick of messing about with your current FAQ section and want to dip your toe into the uber-powerful world of knowledge-based FAQ then get in touch with us today to help you create an effective FAQ page.
Some Great FAQ Page Examples
Now let us look at 17+ great examples of FAQ page/resources as well as why they are so effective.
They are in no order of importance since all of them are equally important in their own merits, designs and applicability.
1. Nintendo
The Nintendo Online FAQs are bold, functional and simple in approach. The content is not cluttered and easy to skim read. There are straight forward visual added to help the user too.
2. Days Out Guide
Days Out Guide’s FAQs resource incorporates tags to make the most out of single-click functionality for all device access to information. The balance between text, images and interactive features works great.
3. Amazon Web Services
Amazon Web Services’ FAQs are functional, easy to skim through and categorised for use. There are no frills here and in some cases – it is better to get straight to the point.
4. Dropbox
Dropbox Help Centre brings fun to the FAQ area with the choice of images used and encourages the user to experience the site through self-discovery.
5. TUI
TUI FAQs are in a grid format, include depth of topical coverage and reflect the volumes of information available on the site.
The resource is quite pretty by design and it works. It also has a retro feel to it.
Further Reading: How to Write Good Title Tags for SEO
6. Whats App
The FAQ resource for WhatsApp is bright, easy to use and categorised effectively for quick desktop or mobile use.
7. Wikipedia
Wikipedia’s help centre is a great example of an old-school style FAQ page.
It is text heavy, blocked into key topic areas and has extensive access to all the key support areas you could ever need.
8. Microsoft
Microsoft’s FAQs section employs accordion/expandable div functionality to enable a more effective mobile-first experience and to support quick top-level access to information without excessive scrolling. It is simple to use and definitely mobile-friendly.
9. Twitter – Now Known As X
Twitter’s FAQ made the list as it includes some amazing personalisation, easy to use search functionality and it looks great – something that only a few FAQ pages ever achieve.
10. YouTube
YouTube’s FAQ page is fresh, clean, simple to use and provides access to the most commonly asked help topics.
Further Reading: Difference Between Chatbot and Live Chat
11. McDonald’s
The McDonald’s FAQ page feels informal, sociable and encourages people to share their FAQ experience (a rarity).
12. Pinterest
Pinterest’s Help Centre takes simplicity to the next level. The design and information provided are clearly prioritised for the mobile user combining simple visual and textual triggers.
13. UCAS
The FAQs section of UCAS is simple, scaled back and concise.
It also includes a useful prompt to ask if the information was useful and to gather user feedback for improving the resource.
14. World First
World First’s FAQs provides a single-click content segmentation – plus view all capabilities which place functionality and usability of the resource first – an important part of an effective frequently asked questions resource.
Further Reading: How To Optimise Images for SEO
15. Free Spirit
The Free Spirit FAQ page combines useful information navigational features with interactive content to empower the user to progress through the site and help them make buying decisions faster.
16. Silicone Engineering
Silicone Engineering’s FAQs help demystify a traditionally complex industry.
The combination of quick links, ask the expert and deeper content answers work well for the user regardless of time availability or device used.
17. Transpack
The Transpack Product Help Centre acts as both an FAQ resource as well as a guides roll-up resource.
It means that users can access top-level information as well as buying guides, measurement information and a whole host of other insights normally only accessible through blogs.
18. Fat Face
The Fat Face FAQs resource is a nice example of a bigger brand getting it right.
The help centre focuses on the users first with the topics covered pertaining to the products offered. It manages to keep the feel personal and helpful.
19. Airtable
Airtable’s Help Centre is simple, fun driven and provides useful information on how to use the FAQ section.
20. Pretty Little Thing
Pretty Little Thing’s FAQ page tells you about their audience and immediately position the design and content accordingly. The FAQ also appears to be well thought and enticing to interact with.
21. Barclays Bank
Barclays Help FAQ certainly does what it says – Contact Centre with Tools/Guide Resource that bring lots of information-rich segmented guides and financial tools into a single place.
Often making complex and dry financial topics straightforward and accessible is not an easy task but this section has does it well.
Conclusion
Having a great FAQ page can literally be the difference between a happy customer and a frustrated one.
Too many businesses relegate their FAQ page to a last-minute effort and keep it away in a dark corner of their website with a few inadequate details about opening hours and return policies.
This does not do any favours for anyone but when creating a great FAQ page think about:
- Including real FAQs that your customers actually ask you
- Keeping things simple & organised
- Making your FAQ page searchable
- Optimising it for SEO
- Updating it every quarter
Treating your FAQ section like a valuable asset lets you educate your customers, creates trust in your potential target audiences and reduces unnecessary customer support teams’ time and request.
And if you are looking to take your FAQ game to the next level then powering it with knowledge base software will give you a step up on your competitors.
Now with that said and done – there is nothing left to do but go forth and give your customers the answers they need. Good luck and all the best.
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