Social Media Advertising
At Best-Digital Marketing - we promote your brand, product and services with targeted social media advertising that drive results and a cutting edge opportunity to find prospects. With our social media advertising services, start reaping the benefits of greater engagement with prospects and customers.
Social media advertising involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results and running social media advertisements.
Best Social Media Advertising
Best-Digital Marketing is a leading social media marketing agency with a focus on driving impactful business growth through social media advertising. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising – our social media advertising services can help you achieve your business goals.
Social media advertising have become an integral part of social media strategy for businesses across different industries. As algorithms change – businesses can diversify strategies to reach the right people at just the right time with social media advertising.
Each social media advertising platform has its unique way of reaching target audiences and each has its own advantages. Businesses in any industry can benefit from the use of social media advertising to engage, inform and convert their specific target audience.
Social media advertising is a dynamic, seemingly ever-expanding space that provides countless opportunities for businesses to build their brands and engage with customers.
As there are around 5 to 8.5 billion consumers using social media on a regular basis worldwide – it is safe to say this is an area your brand cannot afford to ignore.
Like it or not, organic reach is getting more difficult to achieve. The days of going viral without a little boost might be gone forever. Our social media advertising is a must if you are looking to reach a new, targeted audience and fast.
Discover how our social media advertising agency and social media ad management services can grow your online presence, increase your sales and improve your customer loyalty hence why we are the best social media advertising services agency around.
What is Social Network Advertising?
Social network advertising and also social media targeting: – is a group of terms that are used to describe forms of online advertising that focuses on social media networks.
One of the major benefits of this type of advertising is that marketers can take advantage of the users’ demographic information and target their ads accordingly.
Social network advertising combines a few options such as geo-targeting, behavioural targeting, socio-psychographic targeting and much more to make detailed identification possible. With social network advetising – advertisements are distributed to users based on information gathered from target group profiles.
Social media targeting is a method of optimising social media advertising by using profile data to deliver advertisements directly to individual users.
Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser.
Social network advertising involves creating content on social media platforms, engaging with followers and running social media advertisements.
Benefits of Using Our Social Media Advertising Services For Small Medium and Large Businesses
Advertising on social media is different and unique where businesses, advertisers and individuals can aim to target users precisely based on factors such as interests, behaviours and keywords thus ensuring that their ads reach the most relevant audience for their brand, products or services matching their options.
Using our social media advertising offers a wide range of benefits for small, medium and large businesses – contributing to your overall marketing strategy and helping you to achieve various business goals and marketing objectives.
Here are some of the key advantages and the importance of using our Social Media advertising or Social Media Ads for small, medium and large businesses but not limited to:
1. Increased Brand Awareness:
Our Social media advertising allows businesses to reach a large and diverse audience.
This exposure helps in building brand awareness as ads are seen by users who may not have been familiar with your brand
2. Targeted Advertising:
Social media platforms provide advanced targeting options – enabling businesses to tailor their ads to specific demographics, interests, behaviours and geographic locations.
This ensures that your ads are shown to the most relevant audience.
3. Engagement and Interaction:
Social media is inherently Ads can encourage engagement through likes, shares, comments and click-throughs. This interaction helps in building a community around your brand and fosters a sense of connection with your audience.
4. Cost-Effective Advertising:
Compared to traditional advertising channels – social media advertising can be cost-effective.
Businesses can set budget limits, target specific audiences and track the performance of their ads in real-time thus optimising campaigns for better ROI.
5. Real-time Analytics and Insights:
Social media platforms provide analytics tools that allow businesses to track the performance of their ads in real time.
This data includes impressions, clicks, conversions and audience demographics thus providing valuable insights for refining your advertising strategies.
6. Improved Customer Targeting:
With the wealth of data available on social media platforms – businesses can refine their targeting strategies to reach the most relevant audience.
This helps in delivering personalised content to potential customers hence increasing the likelihood of your conversion.
7. Lead Generation and Sales:
Our Social media advertising can drive traffic to a business’s website or landing pages – leading to increased lead generation and potential sales.
Platforms often offer call-to-action buttons thus making it easy for users to take their desired actions.
8. Adaptability and Flexibility:
Our Social media advertising allows businesses to adapt quickly to changes in their marketing strategy.
Campaigns can be modified in real time thus allowing for flexibility in response to market trends or shifts in your audience behaviour.
9. Enhanced Customer Loyalty:
Regular engagement through social media advertising helps in building a community of loyal customers.
Brands can use these platforms to share updates, promotions and relevant content thus fostering a stronger relationship with your audience.
10. Global Reach:
Social media platforms provide businesses with the opportunity to reach a global audience. This is particularly advantageous for businesses looking to expand their market beyond geographical boundaries.
11. Visual Appeal:
Visual content is highly engaging and social media platforms are well-suited for visually appealing advertisements.
Businesses can leverage images, videos and other multimedia formats to capture the attention of their audience.
12. Feedback and Market Insight:
Social media platforms facilitate direct communication between businesses and their audience.
This enables brands to receive feedback, reviews and market insights thus helping them to understand their customer preferences and making informed business decisions.
Our social media advertising services is a strategic addition to a comprehensive digital marketing strategy which is essential for many businesses, marketers and individuals.
It provides a powerful platform for building brand recognition, fostering customer relationships and achieving various marketing goals.
While social media advertising offers numerous benefits – it is important for businesses to have a well-defined strategy, set clear objectives and regularly analyse and optimise the performance of their campaigns to achieve better results.
We offer small, medium and large businesses a unique combination of visual storytelling, shopping and search intent, various targeting options, diverse ad formats and direct shopping capabilities.
Our social media advertising is essential for small, medium and large businesses looking to expand their online presence, reach their targeted audience, drive website traffic, generate leads, increase sales and engage with their customers in real time.
By leveraging these key elements – your business can connect with users who are actively seeking inspiration, products and solutions – ultimately driving conversions, building brand recognition and achieving your marketing goals on this platform.
Social media advertising services platforms
Some of the best social media platforms for business like Facebook, Twitter and Instagram have become essential tools in the modern marketer’s toolbox.
More and more consumers are using these channels to find new businesses and engage with their favourite brands especially small businesses with tight marketing budgets.
That is why it is vital for businesses to be strategic about which social media platforms they work to build a presence online. All the major social networks offer advertising options and it does not mean you should use all of them.
When choosing where to place your ads – it is helpful to know which networks are most popular with your target audience. Where is your target group most engaged, most concentrated and most accessible?
The key to successful social media advertising will be choosing the best social media platform for your business and this is based on a number of factors including the type of business you have, what audience you are trying to reach, your specific goals and much more.
If you are looking at this space as a way to get some quick wins and instant benefits for your business – it might be worth considering a paid approach with some well-planned and carefully targeted social media advertising.
Paying for ad space on platforms that you are accustomed to using for free might feel like a big shift but with the right strategy – you can expect to see clear returns on your investment and that is what we provide at Best-Digital Marketing.
Below are a few social media advertising services we provide at Best-Digital Marketing for clients who want data-driven results with a clear strategy, content creation, marketing tools and monitoring of effective social media advertising campaign/s.
1. Meta / Facebook Advertising
Facebook ads help you achieve one of three broad types of campaign objectives:
✅ Awareness: Build brand awareness or increase reach.
✅ Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads or encourage consumers to communicate with you on Facebook Messenger.
✅ Conversion: Increase purchases or leads via your site or app, make cata, or drive foot traffic to offline stores.
Audience considerations: Facebook is popular across many demographics with over 3.6 billion monthly active users. Many teenagers use Facebook as their parents and seniors are quickly catching up.
With detailed targeting options available – Facebook is a great social media platform to get started with social media advertising.
With ads – you can direct users to your Facebook Page, your website or a customised Instant Experience. This is a full-screen interactive or informational destination page within the Facebook mobile app.
Facebook offers a few ways for brands to create Facebook ads:
Photo ads
Data shows that a series of photo-only ads can drive more unique traffic than other types of ad formats and include 90 characters of text plus a 25-character headline. These ads can also include a call-to-action button like Shop Now or Download.
You can create your photo ad in Facebook Business Manager or simply promote a post with an image from your Facebook Page.
For tangible product, photo ad is a great way to show how people are using your product rather than a simple photo of the product itself.
Video ads
Facebook video ad options range from short, looping video clips that auto play in users’ feeds to original 241-minute promoted videos for the desktop. You can also develop video ads that play within other videos – Facebook video ad Inception or even share 360-degree videos.
It is crucial to have solid goals and understand who your target market is and where your video will reach them. Short videos tend to have higher completion rates. Video can help clearly demonstrate your services and stand-out in a mostly static news feed.
Stories ads
In full-screen format – photos display for 6 seconds and videos can last up to 15 seconds.
One drawback – you cannot specifically select Facebook Stories ads on their own since they are included as possible placement when you select Automatic Placements when creating your ad for the News Feed or Instagram Stories campaigns.
Stories only last for 24 hours – a great format for in-the-moment marketing like limited time offers. Stories ads should be – quick and easy to understand and keep it simple.
Carousel ads
A Facebook carousel ad lets you include up to 10 images or videos each with their own link – all in one ad.
Carousel ads work well to
✅ showcase different features of a product
✅ explain a step-by-step process
✅ present multiple products or services.
Use different elements in your carousel ad together to present a compelling and effective story or message.
Slideshow ads
A slideshow is an ad that creates a video from several static images either from your own or stock images that Facebook provides.
Slideshows offer great video motion without video-specific resources to create plus fun music. If you do not have professional photography on hand then stock photos can be a great option to help express your brand’s vibe.
Collection ads
Collection ads highlight your products right in the Facebook feed. The ad includes a cover photo or video plus four smaller product images with pricing and other details.
It is more like a digital storefront or looking into your catalogue and allows consumers to learn more about your product without leaving Facebook. Collection ads work well for retail and travel brands.
Playable ads
Playable ads are mobile-only interactive previews of your game or apps which offers an opportunity for users to try before they buy or download.
These ads start with a lead-in video prompting consumers to play via a tap to try icon – where users can click and instantly test-drive a full-screen demo version without having to install anything.
Make sure you accurately represent the game in your lead-in video and keep your tutorial simple: as little as two steps.
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2. Twitter advertising
Twitter Ads on this platform cater to different marketing objectives and engage with its target audience – to drives traffic to a specific place online and boosts conversion rates.
Best-Digital Marketing will help you find the best ad format for your Twitter marketing campaign. When marketing on this platform – you will have access to a variety of advertising options to cater to different marketing objectives and creative strategies that will help you fulfil your social media goals.
When you decide to promote your business with Twitter Ads – you have the option to choose the type of ads to maximise your business success.
Twitter ads work towards three different business objectives:
✅ Awareness: Maximise the reach of your ad.
✅ Consideration: Whether you want video views, pre-roll views, app installs, web traffic, engagement or followers – this is your category.
✅ Conversion: Bring users to your app or website to take action.
You can choose and maximise with different types of Twitter Ads below or use some or everything to ensure the success of your Twitter ads campaign. Here are some key features of the different types of Twitter ads:
Promoted Tweets
Promoted Tweets are regular tweets that advertisers pay to promote to a larger audience. These tweets can appear in users’ Twitter timelines and blend in with organic content.
Advertisers can target specific demographics, interests, locations and behaviours to ensure their Promoted Tweets reach the right audience.
Promoted Accounts
Promoted Accounts are used to grow an advertiser’s Twitter following. These ads appear in the “Who to follow” suggestions for Twitter users – helping increase the number of followers interested in the advertiser’s content.
Promoted Trends
Promoted Trends are trending hashtags that advertisers pay to feature at the top of Twitter’s trending topics for a 24-hour period.
This provides broad and wide visibility and engagement for events, product launches or branding campaigns.
Promoted Moments
Promoted Moments allow advertisers to curate and promote a collection of tweets including images, videos and text – to highlight an event or tell a specific story.
Promoted Moments appear in the Moments tab on the Twitter mobile app.
Video Ads
Twitter supports various video ad formats including in-stream video ads that appear before or during video content. Video ads can help engage the audience with visual content and messages.
Website Clicks or Conversions
Advertisers can create campaigns focused on driving traffic to their websites or encouraging specific actions like app installs, purchases or sign-ups.
Website cards or app cards can be used to display clickable images and descriptions in tweets.
Twitter Analytics
Twitter provides detailed analytics for advertisers to track the performance of their ads. Advertisers can access metrics like impressions, clicks, engagement rates and more to measure the effectiveness of their campaigns.
Tailored Audiences
Advertisers can create custom audiences by uploading their customer lists or using website visitor data to retarget users who have previously interacted with their brand.
Ad Manager
Twitter’s Ad Manager is a self-service advertising platform that allows advertisers to create, manage and monitor their advertising campaigns.
It provides tools for ad targeting, budget management and ad creative design.
Ad API
For larger advertisers, organisations and agencies – Twitter offers an API – Application Programming Interface that allows for more advanced and automated campaign management.
It is essential to keep in mind that Twitter ad formats and features are always evolving over time. Adhering to these new formats and features will help ensure a successful and compliant advertising campaign for your Twitter advertising strategy.
If you feel it takes up too much of your valuable time or this is overwhelming then partnering up with Best-Digital Marketing is your best option.
Best-Digital Marketing possess all the necessary skills, experience, knowledge, know-how and capabilities to adhere to all your business goals, ads management and keeping up-to-date with best formats and features to ensure your business is up and running promptly and effectively.
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3. Instagram advertising
Facebook owns Instagram therefore Instagram ads support the same three broad categories of campaign objectives as Facebook ads:
✅ Awareness
✅ Consideration
✅ Conversion
Audience considerations: Instagram is most popular with millennials. Plenty of Generation Z and Generation X use this social media platform.
You can target your ideal viewer with custom targeting options. Create lookalike audiences, define your audience’s behaviours and activities, interests and demographics.
The specific Instagram ad types also mirror four of the Facebook ads types:
✅ Photo
✅ Video
✅ Carousel
✅ Collection
You can create each type of ad for either the main Instagram feed for Instagram Stories or place ads on IGTV to offer a unique way to reach your target audience.
Instagram Reels are a new content format for the platform but there are no paid advertising opportunities here. Reels could make a great opportunity to experiment with organic reach.
Photo and video ads
Your Instagram photo or video will look like a regular Instagram post but it will say Sponsored in the top right and may include a call-to-action button depending on your campaign objective.
Your photo and video ads must be consistent in style with your organic posts you share on Instagram for viewers to recognise that the ad is from your brand.
Carousel ads
Viewers swipe to scroll through different images in an Instagram carousel ad.
The images you use in your carousel ad must visually be similar and tied together by a common theme to help tell a consistent story.
Collection ads
These feature a cover image or video plus several product shots and by clicking on the ad, directs the user to an Instant Experience. It is the perfect fit for a retail brand. Instagram Collection ads do not include a headline but they do allow up to 90 characters of text.
Ads in Explore
Extend your ads into the Explore feed and reach an audience who is looking for new and novel accounts to follow. This is a great way to place your business next to the content that is relevant and trending plus catch the eye of over 340 million-plus users who check out the Instagram Explore tab daily.
Your ad would not appear in the Explore grid directly but when a user clicks through on any photo then they will see your post in the scrolling news feed.
Instagram Stories ads
Instagram Stories ads can use photos or videos up to 120 seconds long and these ads display in full-screen format between people’s stories. Add interactive elements to Story ads for the best performance.
IGTV advertising
Users can post long form videos on a platform-within-a-platform called IGTV. IGTV video ads will only appear once a user has clicked over to IGTV from their feed. Ads need to be vertical – mobile optimized and can be up to 15 seconds long.
This feature is only available with certain Instagram accounts therefore you might be limited to working with content from influencers rather than large media companies.
4. LinkedIn advertising
LinkedIn ads help your business with 3 types of marketing objectives:
✅ Awareness: Create more awareness of your business or brand.
✅ Consideration: Drive website visits, increase engagement or encourage video views.
✅ Conversions: Collect leads and drive website conversions.
Audience considerations: LinkedIn is much more business-oriented than the other social media networks. It offers targeting options based on professional qualifications like job title and seniority.
You can choose from several different types of LinkedIn ads.
Sponsored Content
Sponsored Content ads appear in the news feed on both desktop and mobile. It is used to get your content in front of a large audience and showcase your brand expertise. Single images, videos or carousel ads are all different options for sponsored content advertising on LinkedIn.
Headlines under 150 characters have the best engagement whilst larger images get higher click-through rates. LinkedIn recommends an image size of 1200 x 627 pixels and ensure your CTA is loud and clear.
Sponsored InMail
Sponsored InMail is similar to email marketing except that the messages go directly to users’ LinkedIn inbox that you pay for. It has a unique feature – users only receive ad messages while they are active on LinkedIn.
You can send a direct message to your audience or create a more conversational experience like a super simple chat bot. Short body text under 500 characters gets the highest click-through rate – CTR.
Text Ads
Text ads are small ad units that appear at the top and the right of LinkedIn news feed and can actually include a thumbnail image of 50 x 50 pixels. They only appear to desktop users not on mobile devices.
Create two to three variations of your campaign for A/B testing and also to show the many sides of your business to your target audience.
Dynamic ads
Dynamic ads are automatically personalised specifically for each of your prospects. You can target users personally and directly to encourage them to follow you, read your thought leadership articles, apply for your jobs or download content.
You can enable your target audience’s profile photo to be featured in their own personal ad to visually personalise the campaign.
5. Pinterest Advertising
Pinterest offered various advertising services for businesses, advertisers, individuals and marketers to promote their products and services on the platform using visual content and Promoted Pins.
The pins allow consumers to click through to your website and continue on their buying journey. You bid on the amount that you are prepared to pay per click, engagement or impression.
Pinterest is a popular social media platform that focuses on visual content – making it an ideal platform for businesses in industries such as home decor, fashion, beauty, food and much more.
Pinterest advertising services is always evolving or changing hence Best-Digital Marketing is always using best practices by keeping up with most up-to-date information.
At Best-Digital Marketing – we provide a general overview of our advertising services that we offer on Pinterest:
✅ Promoted Pins
✅ Promoted Video Pins
✅ Shopping Ads
✅ Carousel Ads
✅ Shopping Catalogues
✅ Pinterest Shopping
✅ Retargeting
✅ Conversion Tracking
✅ Ad Scheduling
✅ Ad Placement
✅ Ad Budgeting & Bidding Strategy
Pinterest ads work with six types of business goals:
✅ Build brand awareness
✅ Drive traffic to your website
✅ Drive app installs
✅ Drive traffic to specific products
✅ Encourage specific actions on your website
✅ Drive video impressions
Best-Digital Marketing will help you find the best ad format for your Pinterest marketing campaign. When marketing on this visual platform – you will have access to a variety of advertising options to cater to different marketing objectives and creative strategies that will help you fulfil your social media goals.
Pinterest Ads on this platform often look just like regular pins but with the addition of a Promoted label and a call to action – CTA this drives traffic to a specific place online and boosts conversion rates.
When you decide to promote your business with Pinterest Ads – you have the options to choose the type of ads.
You can choose and maximise with different types of Pinterest Ads below or use everything to ensure the success of your Pinterest ads campaign. Here are the different types of Pinterest ads:
Promoted Pins
Promoted Pins are standard pins (visual posts) that businesses pay to promote to a wider audience. They look like regular pins but have a “Promoted“
These ads can appear in users’ home feeds, search results and related pins.
Promoted Pins are versatile and can be used for various campaign goals including brand awareness, website traffic, sales and conversions.
Promoted Video Pins
Promoted Video Pins are similar to Promoted Pins but feature video content.
These videos autoplay when users scroll through their feeds, making them eye-catching and engaging.
Promoted Video Pins are an excellent choice for businesses looking to tell a story or demonstrate their products/services visually.
Shopping Ads
Shopping Ads are designed for e-commerce businesses and showcase product information including images, prices and availability – directly on the pins.
Users can click on these ads to view more details and make purchases on your website.
Carousel Ads
Carousel Ads allow businesses to create interactive, swipe-able ad units within a single pin.
Users can swipe through multiple images or products – each with its own title, description and link.
Carousel Ads are effective for showcasing a range of products, step-by-step tutorials or storytelling.
Collection Ads
Collection Ads feature a primary image or video above several smaller product images.
When users tap on a Collection Ad – they are directed to an immersive full-screen experience that displays the products in more detail.
This ad format is ideal for showcasing your product collections and creating a visually engaging shopping experience.
Pinterest Shopping
Pinterest Shopping is a dedicated shopping tab within the platform where users can explore and shop for products from various brands.
It serves as a curated shopping destination – making it convenient for users to discover and purchase products.
Story Pins
Story Pins allow businesses to create immersive, multimedia narratives using a combination of images, videos and text.
They are designed to keep users engaged with your content and they do not require a destination link.
Story Pins are suitable for storytelling, tutorials and showcasing brand values.
Video App Install Pins
These ads combine the power of video with app promotion.
They allow users to watch a video preview of the app and then download it directly from Pinterest.
Shopping Catalogues
Designed for e-commerce businesses that have a shop on Instagram – Shopping ads allow you to tag products directly in your posts.
When users tap on a shopping tag – they can view product details, prices and even make purchases through the app.
App Pins
App Pins allow businesses to promote mobile apps.
Users can download apps directly from Pinterest – making it a useful format for app promotion campaigns.
Dynamic Retargeting Ads
Dynamic Retargeting Ads show users products they have previously shown interest in or viewed on your website.
These ads are personalised based on the user’s browsing behaviour.
It is essential to keep in mind that Pinterest’s advertising requirements and policies is always evolving over time. Adhering to these requirements and guidelines will help ensure a successful and compliant advertising campaign for your Pinterest advertising strategy.
If you feel it takes up too much of your valuable time or this is overwhelming then partnering up with Best-Digital Marketing is your best option.
We have the skills, experience, knowledge, know-how and capabilities to adhere to all your business goals, ads management and keeping up-to-date with best practices to ensure your business is up and running promptly and effectively.
Need Creative Ads to Increase Followers, Leads, Brand Awareness, Conversions & Sales?
Discover quick wins you can implement immediately to get results.
6. YouTube Advertising
Best-Digital Marketing can help you find the best ad format for your YouTube marketing campaign. When marketing on this visual platform – you will have access to a variety of advertising options to cater to different marketing objectives and creative strategies that will help you fulfil your social media goals.
YouTube advertising can help your business work towards the following business goals or marketing objectives but not limited to:
✅ Generate leads & sales
✅ Drive website traffic
✅ Increase product and brand engagement
✅ Build brand awareness and expand target audience
When you decide to promote your business with YouTube Ads – you have the option to choose the different types of ad formats.
You can choose and maximise with different types of YouTube Ads below or use a mix or everything to ensure the success of your YouTube ads campaign.
Here are the main different types of YouTube ads to cater to different advertising objectives and audience preferences but not limited to:
TrueView Ads
✅ TrueView In-Stream Ads: These are skippable ads that play before, during or after a video. Viewers can skip the ad after 5 seconds and advertisers are only charged if viewers watch at least 30 seconds of the ad or interact with it.
✅ TrueView Discovery Ads: These ads appear on the YouTube homepage, search results and related videos as a thumbnail image with some text. Advertisers are charged when viewers click on the ad to watch the video.
Non-Skippable Ads
Non-skippable ads are short video ads that viewers cannot skip. They typically last for 15 seconds and are charged on a CPM – cost per thousand impressions basis – meaning advertisers pay for every 1,000 times the ad is shown.
Bumper Ads
Bumper ads are short, non-skippable ads with a maximum duration of 6 seconds. These ads are designed to be concise and memorable. Advertisers are charged on a CPM basis.
Display Ads
Display ads appear on the right-hand sidebar of the YouTube desktop platform and above the video suggestions on mobile. These ads can include images, text and a destination URL.
Overlay Ads
Overlay ads are semi-transparent ads that appear on the lower 20% portion of a video. They can include text and images and are clickable to direct users to an external website.
Sponsored Cards
Sponsored cards display content that may be relevant to the video such as products featured in the video. Viewers can click on the cards to get more information.
Masthead Ads
YouTube Masthead is a premium ad placement at the top of the YouTube homepage. It provides maximum visibility and exposure but is typically reserved for larger advertisers with significant budgets.
Skippable Video Ads
These are similar to TrueView In-Stream Ads but can also appear on YouTube search results and the Google Display Network. They are skippable after 5 seconds and advertisers are charged based on views or interactions.
Live Stream Ads
Live stream ads are shown on YouTube Live. Advertisers can reach audiences as they engage with live content. These ads can be displayed as pre-roll or mid-roll during live broadcasts.
Discovery Ads on YouTube Search
Discovery ads appear on YouTube search results when users are searching for specific content. These ads are designed to attract viewers’ attention and encourage them to click and watch the video.
If you feel it takes up too much of your valuable time or this is overwhelming then partnering up with Best-Digital Marketing is your best option.
Each ad format can be tailored to different campaign objectives thus making YouTube a versatile platform for various advertising needs.
We will choose the ad format that aligns with your campaign goals and target audience. Whether your objective is to increase brand awareness, drive website traffic or encourage leads and conversions – YouTube’s diverse ad formats provide flexibility for creating effective video advertising campaigns.
We have and possess all the necessary skills, experience, knowledge and capabilities to adhere to all your business goals and ads management requirements.
7. Snapchat Advertising
Snapchat advertising or Snapchat Ads refers to the practice of promoting products, services or brands on the Snapchat social media platform through various paid advertising methods.
Snapchat advertising provides businesses, advertisers and marketers with an opportunity to reach Snapchat’s vast user base and engage with a younger demographic in a creative and visually appealing manner.
Snapchat ads can help you achieve three types of marketing objectives:
✅ Awareness: Reach a large audience to increase brand awareness and showcase your products and services
✅ Consideration: Drive traffic to your website or app, increase user engagement and encourage app installs, video views and lead generation.
✅ Conversions: Drive website conversions or catalogue sales.
The approach you should take towards creating content should be the same as for your organic posts – utilising all the same techniques to engage and inspire your target audience.
Best-Digital Marketing will help you find the best ad format for your Snapchat marketing campaign. When marketing on this visual platform – you will have access to a variety of advertising options to cater to different marketing objectives and creative strategies that will help you fulfil your social media goals.
You can choose and maximise with different types of Snapchat Ads below or use everything to ensure the success of your Snapchat ads campaign. Here are the different types of Snapchat ads:
✅ Snap Ads
✅ Sponsored Lenses
✅ Sponsored Geofilters
✅ Collection Ads
✅ Story Ads
✅ Dynamic Ads
✅ Promoted Stories
✅ Snap Minis
✅ Shoppable AR
✅ Commercials
✅ Snap Pixels
✅ Audience Targeting
1. Snap Ads
Snap Ads are full-screen, vertical video ads that appear between user Stories or in the Discover section.
These ads can be up to 3 minutes long but are often designed to be shorter to keep users engaged.
Snap Ads may include interactive elements such as swiping up to visit a website, install an app or view more content.
2. Sponsored Lenses
Sponsored Lenses are augmented reality -AR filters that users can apply to their snaps.
These lenses are often branded and can be interactive – featuring 2D or 3D graphics, animations and sound effects.
Users can engage with the lens and share their snaps with it.
3. Sponsored Geofilters
Sponsored Geofilters are location-based overlays that users can add to their snaps when they are in a specific geographic area.
Businesses can create custom geofilters to promote events, stores or special occasions.
Users can apply these filters when they are within the defined geofenced location.
4. Collection Ads
Collection Ads allow businesses to showcase multiple products in a single ad.
Users can swipe up to view more products and shop directly from the ad.
This format is particularly effective for e-commerce brands.
5. Story Ads
Story Ads are ads that appear in the Discover section of Snapchat. They are designed to look and feel like publisher content.
Users can swipe up on these ads to view more content or take a specific action.
6. Dynamic Ads
Dynamic Ads enable businesses to automatically create and update ads based on their product catalogue. These ads promote relevant products to users based on their interests and behaviour.
They are ideal for e-commerce and retail businesses.
7. Promoted Stories
Promoted Stories allow businesses to feature their own Stories in Snapchat’s curated Discover feed.
These Stories can be used to tell a brand narrative and reach a larger audience.
8. Snap Minis
Snap Minis are a part of Snapchat’s integration with third-party apps. These mini-apps allow businesses to provide additional services to users directly within Snapchat.
While not traditional ad formats – they can be used for marketing and engagement.
9. Shoppable AR
Shoppable AR experiences enable businesses to create interactive AR lenses that allow users to virtually try on products or engage with branded content. These can be used to drive e-commerce sales.
10. Commercials
Commercials are non-skippable, six-second ads that appear in curated content within the Shows section of Snapchat. They are suitable for reaching a broad audience.
11. Snap Pixel
Snap Pixel is a tracking and analytics tool that allows us to measure the effectiveness of your marketing campaigns including conversions and website visits.
12. Audience Targeting
We also offer various targeting options including demographic, location, interest-based and lookalike audience targeting to help your business reach your ideal customer base.
Each ad format can be tailored to different campaign objectives thus making Snapchat a versatile platform for various advertising needs.
It is essential to keep in mind that Snapchat ad formats and features are always evolving over time. Adhering to these new formats and features will help ensure a successful and compliant advertising campaign for your Snapchat advertising strategy.
If you feel it takes up too much of your valuable time or this is overwhelming then partnering up with Best-Digital Marketing is your best option.
We have acquired all the necessary skills, experience, knowledge and capabilities to adhere to all your business goals, marketing objectives, ads management services and keeping up-to-date with best formats and features to ensure your business is up and running promptly and effectively.
How our social media ad management services can help your business
Our social media ad management services go above and beyond everyday management of your ad campaigns.
Our skilled, knowledgeable and experienced team will help you achieve your marketing objectives and business goals from earning likes to driving sales whilst also optimising your ad spend for the best return on investment – ROI.
With our social media management services – your business can take advantage of all these benefits:
✅ Reach your target audience that matters most to your business.
✅ Retarget or remarket to site visitors, email subscribers and much more.
✅ Use AI – Artificial Intelligence and machine learning for data-backed targeting and messaging.
✅ Build cost-effective, results-driven campaigns that achieve your advertising goals.
✅ Optimise your ad spend to maximise your return on investment – ROI and better results.
✅ Increase brand awareness with the most valuable users in your target market.
✅ Create customer loyalty for repeat sales, word-of-mouth recommendations and much more.
We will empower your business with our social media ad management services – built to maximise your ad performance and achieve your marketing objectives and business goals.
A Complete Solution To Drive Better Business Results With Our Social Media Advertising Service
With Best-Digital Marketing – we will lift your burden by creating, managing, monitoring, analysing, optimising and reporting on your social media ad campaigns such as LinkedIn, Twitter, Instagram, YouTube, Snapchat, Pinterest and Meta / Facebook.
Creating effective social media advertising campaigns requires a strategic approach, tentative planning and focus on optimising every key element.
Our multi-talented team of social media specialists include creatives, creators, illustrators, graphic designers, video editors, analysers, ad managers and more – who are capable in managing everything when it comes to social media advertising.
As a part of our social media advertising services – here are some key elements to help you create better social media advertising that can drive exponential business results but not limited to:
Define Clear Objectives
✅ Our ads team will clearly help you define your advertising objectives.
✅ Whether it is increasing brand awareness, driving website traffic, generating leads, boosting sales, increasing video engagement and views or another desired marketing objective – having specific goals will guide your strategy and measurement.
Know Your Target Audience
✅ Our specialist ad managers are well aware and deeply understand your target audience’s demographics, interests and behaviours.
✅ We shall use this information to create highly targeted and relevant content that resonates best with your relevant audience.
Compelling Visuals and Creatives
✅ We are heavily invested in high-quality visuals such as images and videos that will grab attention and communicate your brand message effectively.
✅ We always make sure that our creatives align with your brand and are visually appealing to your audience.
Craft Persuasive Copy
✅ Our copywriters are multi-talented and highly creative in writing compelling and concise ad copy. We shall clearly communicate the value proposition and encourage action.
✅ Our writers are wizards in using persuasive language that speaks directly to your audience’s needs, pain points and desires.
Utilise A / B Testing
✅ We shall experiment with different ad elements such as headlines, visuals, ad copy and calls-to-action through A/B testing.
✅ We shall analyse the results to identify what resonates best with your audience and optimise your campaigns accordingly for better results.
Leverage Social Proof
✅ Our ad managers always encourage to incorporate social proof such as customer testimonials, reviews or user-generated content in your ads. This builds trust and brand credibility thus increasing the likelihood of conversion.
Mobile Optimisation
✅ We shall ensure that your ads are optimised for mobile devices since a significant portion of social media users access these platforms through smartphones.
✅ We shall test your creatives on various devices to guarantee a seamless user experience.
Use Retargeting Strategies
✅ Our ads management team shall implement retargeting campaigns to reach users who have interacted with your brand but have not converted.
✅ We shall tailor your ads based on their previous interactions to encourage them to take the next step.
Create Urgency and Scarcity
✅ Our advertising team shall encourage immediate action by incorporating elements of urgency and scarcity in your ads.
✅ Limited-time offers or exclusive promotions can drive a sense of urgency thus motivating users to act quickly.
Optimise Landing Pages
✅ We shall ensure that the landing pages linked from your ads are relevant, user-friendly and optimised for conversions. The messaging and visuals should align seamlessly with your ad content.
Engage with Your Audience
✅ Our support team shall respond promptly to comments and messages on your social media ads.
✅ Engaging with your audience builds a sense of community and demonstrates that your brand values customer interaction.
Data Analysis and Reiteration
✅ Our analysis team shall regularly analyse the performance data of your campaigns. We shall identify what is working well and what needs improvement.
✅ We shall use this information to reiterate and optimise your future campaigns for better results.
Stay Current with Trends
✅ Social media trends and algorithms are always evolving. Our compliance team shall stay informed about the latest trends and updates on the platforms you use.
✅ We shall experiment with new features and formats to keep your advertising fresh and engaging for long term success.
Collaborate with Influencers
✅ We also encourage you to consider partnering with influencers who align with your brand.
✅ Influencer marketing can help you tap into their engaged audience and build brand credibility through authentic endorsements.
Monitor Competitors
✅ Our strategic team shall keep an eye on your competitors’ social media advertising strategies. We shall analyse what works for them and identify opportunities to differentiate your campaigns or capitalise on gaps in the market.
By combining these strategies and continuously refining your approach based on performance data – we are confident to create your social media advertising campaigns that will drive immediate results and contribute to the long-term success of your business.
Whether your goals are to drive conversions, increase brand awareness or encourage customer engagement with your target audience – our social media advertising services are customisable, flexible and versatile. We shall find the best approach for your business.
Our social media strategy includes applicable content that is up to date with current marketing best practices, trends and innovation. We shall always consider the unique aspects of your business that set you apart from your competitors.
If your business has not advertised on social media before then our social media advertising services can also include the installation of network tracking pixels such as Meta / Facebook Pixel, Pinterest Tag, Twitter Pixel and LinkedIn Insight Tag on your site. This way – your ad campaigns can use remarketing or retargeting to convert stray customers into loyal ambassadors.
Best-Digital Marketing will combine different social media ad formats to create a winning ads campaign that is aligned with your business objectives and marketing goals.
Social Media Advertising Frequently Asked Questions – FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at info@best-digitalmarketing.co.uk
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at info@best-digitalmarketing.co.uk
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Meta / Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing strategy. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage your bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Some of our related social media advertising services:
Linkedin Advertising
Pinterest Advertising
Instagram Advertising
Social Media Ads
Twitter Advertising
YouTube Advertising
Facebook Advertising
Snapchat Advertising
Learn more about our social media advertising services?