Snapchat Advertising Services
Grow with our Snapchat Advertising Services by boosting awareness, engagement, drive conversions, increase website traffic and generate real results through Snapchat Ads managed campaigns.
At Best-Digital Marketing, we knows how to effectively advertise on Snapchat and streamline your ad spend and improve conversions until your Snapchat marketing gets the results you need, so drive conversions with a proven Snapchat advertising agency.
Snapchat Advertising Services
If you want to create engaging experiences for the mobile generation then you need to advertise on Snapchat. Brands and content creators use Snapchat advertising or Snapchat ads to promote stories that engage and excite a highly mobile audience.
With over 249 million daily active users – over 50% of which are aged 25 and older, Snapchat provides one of the best ways to reach individuals age 13 to 34 on their mobile devices.
At Best-Digital Marketing, we can help you launch creative campaigns that engages with new and existing customers that matter most to your business.
On average, Snapchatters use the app over 20 times per day and on average for 30 minutes. From talking to close friends and family, to sharing creative pictures, videos and stories – there are over 3 Billion snaps daily shared between users.
Snapchat engages a huge base of Millennial and Generation Z users with 71 percent of users under 34 years old and you can reach them by taking advantage of our Snapchat Advertising Services.
What is Snapchat Advertising?
Snapchat Advertising or Snapchat Ads is an excellent way to advertise any type of business. Since there are many users with different interests, you can never go wrong with using their service for your business. Just take advantage of the full-screen ad that you can show and make conversions like never before.
- Over 249 million people use Snapchat every day;
- Millennials and Gen Z have $1 trillion in direct spending power;
- Snapchat users spends an average of over 30 minutes on Snapchat every day;
- Snapchat users are 20% more likely to make purchases on mobile;
- Reach the audience that matters most to you;
- Drive results and gain insights all in one place;
- Advertising on Snapchat with $5 a day.
Snapchat Advertising Services is one of the best marketing tools that you can use. Since there are many users from the platform, you can also share your ads to make your brand known to other Snapchat users.
What Best-Digital Marketing can do for you?
If you are interested in pursuing in this approach then there are a few key results you will get when you partner up or work with a leading Snapchat advertising agency like Best-Digital Marketing Services in order to enjoy the best return on investment. These include:
Drive In-Store Sales
Make it easier for people to find and share information about your business.
Increase Online Sales
Find new customers and deepen relationships with people who will click through and buy.
Promote a New Product
Generate excitement and maintain momentum around a new product or service.
Find your ideal prospects and present them with compelling offers or info about your business.
Promote a Mobile App
Get your app into the hands of the right people and keep them engaged.
Promote Your Videos
Make sure your videos or commercials are seen by your target audience.
We are aware that every business is different and unique and requires a personalised marketing plan for its Snapchat advertising strategy. When you partner up with our team, you will enjoy clearly defined objectives and a method for achieving them.
At Best-Digital Marketing Services, our high calibre experienced team of strategist, planners and marketers can help you create and define a bespoke campaign for your business.
Why you need Snapchat advertising or Snapchat ads?
Snapchat users are on mobile devices.
Snapchat has over 249 million daily active users who visit the app over 20 times each day and share 8,796 photos every second. 60% of which create over 3 billion snaps every day, view one billion geofilters and more than 10 billion videos each day.
It would take you ten years to view all the photos shared on Snapchat in the last hour. But Snapchat is not all about just taking Snaps, they are also consuming branded content and lots of it.
Digital advertising is growing
Businesses are spending more on digital advertising every year. In fact, total online spend is expected to increase dramatically over the next few years in their billions.
Digital advertising is growing because consumers spend more time online via computers and mobile devices and digital advertising provides many targeting advantages unlike traditional advertising.
More than 50% of Snapchat users are aged 25 and over
Although most of Snapchat’s users are younger generation, more than 50% of its new daily users are aged 25 and over. Even if your audience does not fall in that demographic, Snapchat is still becoming a vital part of global marketing strategies.
At Best-Digital Marketing, our well experienced team will help you achieve these criteria, closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals.
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Who needs Snapchat advertising services?
If you are ready to start using Snapchat advertising, you may be wondering if you should invest in Snapchat advertising services. How do you know if Snapchat advertising services are right for your business?
Here are three ways to determine if you need our Snapchat advertising services.
1. Not sure where to start
If you do not have experience running a social media marketing campaign, you may not know where to start with Snapchat advertising. Do not panic, we are here to help get started. With years of experience and expertise, we can create and run a bespoke campaign for your business to succeed.
2. No time to run a campaign
When you are busy running your business, you have to worry about the day-to-day operations of your business and do not have time to run a campaign. In this instance, you may need to rely on Snapchat advertising services.
By partnering up or working with Best-Digital Marketing’s Snapchat advertising services, you can run your business while we run your campaign/s. It helps you get the best of both worlds. You can focus on running your business and handling the leads you get from your Snapchat advertising campaign.
3. Do not have the resources
If you want to create an effective Snapchat advertising campaign, you must have the right resources. You want to create campaigns that are successful, so it is important to have the proper resources. Resources range from content creating, strategy, planning, marketing programs to people to run your campaign.
With our Snapchat advertising team, we will work on your campaign/s and we will provide you with all the necessary resources that will help your campaign/s succeed.
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Snapchat advertising with Best-Digital Marketing
At Best-Digital Marketing Services, we start with the end result you want and then create and build a strategy to get there. We are a full service digital marketing agency with years of combined experience and expertise.
We know how to optimise based on the most recent improvements to Snapchat’s advertising algorithms so that you always stay ahead of the game.
Step one of a successful Snapchat advertising strategy is to target the right audience at the right moments and since Snapchat’s main advertising strength is in its audience segmenting, we will discover and determine the best way to take advantage of that aspect.
We measure Snapchat marketing results based on whether it is generating the awareness, impressions and sales you need. Tell us the problem you are trying to solve and we will build a solution by creating effective content for your Snapchat advertising campaigns.
Snapchat agency that listens
At Best-Digital Marketing, we will run your Snapchat marketing campaigns for you but we want to hear your ideas for what you think will work for your business. And if it does not relate to Snapchat; we specialise in all things related to online digital marketing.
Manage Snapchat ad spend
You should always be able to confidently show the ROI of your Snapchat ad spend. We optimise your campaigns so that every dollar counts.
We will always keep your budget in mind and make sure you get the most positive outcome from your campaigns with constant A/B testing, timing and targeting and audience lookalike tactics.
Our Snapchat advertising agency will keep you updated regularly from the very first hour your campaigns start to run, you will see exactly how many people are viewing your Snapchat ads and whether it is making a difference in increased sales.
Receive reports on the results of your Snapchat marketing campaign’s progress whenever you want to see them.
Our Snapchat advertising management services takes all the guesswork and tangible work out of your Snapchat ad campaigns. Once we know what results you need, we set up the audiences, CTAs, the creative, targeting and literally everything to launch your successful Snapchat campaign and then you sit back and watch it perform.
At Best-Digital Marketing, your Snapchat marketing is run by real people who have the experience and expertise who are willing to learn about your business and your goals.
A Snapchat expert is paired with your business and works side-by-side with you to make sure that we are both getting the results we need.
This means that when you have any questions or decide you want to double up or down a successful Snapchat or other online channel ad campaign, we are always here and ready to help you through the next step to success.
Our commitment to you
It takes time and care to build a partnership that works. Our experienced and high calibre team will invest time in your company’s success.
We will hop on a video call anytime during office hours and whatever you need to develop a winning Snapchat advertising campaign that suits your unique market strategy and deliver results.
We can help you create engaging Snapchat campaigns that drive real business results.
Increase the awareness of your brand, service or product by reaching consumers relevant to your business by showcasing your creative to as many relevant users as possible and encourage sharing of your content.
Get Snapchat users to engage with your content. You can encourage consumers to share your filter or open your story ad. This is great for reaching relevant users who are likely to be interested in your ad.
Send Snapchat users directly to a specific page of your website or landing page. Using a range of creatives you can drive people to your website where they can find out more about your brand, services and products.
Generate more leads for your business. Snapchat’s in-app form allows people to submit their contact details without ever leaving the safety or comfort of the app.
You can customise the fields you want to capture and users can autofill fields from their profile information – making lead gen campaigns a great way to capture important customer information.
Drive valuable actions on specific pages of your website. Target your audience that is most valuable to your business with a focus on sign-ups, bookings or purchases.
Some of our other related social media advertising services:
Social Media Ads
Our Amazing Snapchat Advertising Process
We thoroughly research your industry, competitors and target audience to deliver a snapchat advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.
Auditing & Analysis
We believe in reviewing your live snapchat advertising campaign (if you have any) before we recommend an enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.
We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. Our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.
We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting and we offer full transparency on our approach.
Best-Digital Marketing - A Snapchat Advertising Agency
Snapchat is growing in popularity in terms of social media apps. It creates a great opportunity for your business to reach new leads. When you partner up or work with Best-Digital Marketing Services, here is what you will get as a Snapchat advertising agency:
As a leading Snapchat advertising agency, you will see that we offer targeting. Targeting is an important part of a successful Snapchat campaign. It determines who you reach with your Snapchat ads.
Snapchat allows you to target people based on numerous features. You can target consumers by:
Interests and behaviours: You can reach consumers based on the things they like or do on and off Snapchat which creates a more personalised experience for your audience.
Demographics: This is the most common way to target consumers. You reach them based on factors like age, gender, income, parental status and much more.
Location: Snapchat allows you to target users based on their location which can vary by country, a specific location or a radius surrounding an address.
Custom audience: The custom audience option allows you to retarget Snapchat users who already engaged with your ad. It is a retargeting feature that allows you to advertise to leads who saw your ad but did not necessarily convert.
Lookalike audiences: Lookalike audiences help you find consumers you think would be interested in your business that allows you to use the attributes of your current customers to attract new ones.
At Best-Digital Marketing, we will help you set up your audience targeting. We want to ensure that your campaign is effective by targeting the right audience. As a great Snapchat advertising agency, we will be able to help you target valuable leads for your business.
Need Creative Ads to Increase Followers, Brand Awareness & Leads?
Discover quick wins you can implement immediately to get results.
2. Ad content creation
The most important part of your ad is the content. If you want to have an effective advertising campaign, you must invest in the creation of your advertisement. You need to have quality content that will engage your audience and get them interested in your business.
With our Snapchat advertising services, we are focused on helping you create the right content for your ads and effectively help you earn new leads.
As part of our Snapchat advertising services, we ensure that ad content creation is a part of your plan and are well aware how to create quality content to help you produce an effective Snapchat advertising campaign/s.
Another important part of our Snapchat advertising services is monitoring your campaign. Whenever you run an advertising campaign, you should be driving the most effective results.
By measuring your campaign results using appropriate and advanced monitoring tools, we will help your business produce the best results.
There are two main ways to monitor your Snapchat campaign’s performance:
Snap Analytics: Snap Analytics is the basic program that is included in Snapchat. It helps you see how people interact with your Snapchat ads and gives you valuable insights into your campaign.
Google Analytics: If you are looking to keep your analytics all in one place, Google Analytics is a great option. You can monitor your Snapchat ad’s performance while keeping track of other campaigns. It is efficient and easy to do.
Snapchat Ad Manager – a program that helps you track your campaign’s success, as a hub for all your data information. It offers real-time reporting that allows you to optimise your campaign better.
Monitoring your advertising campaign is crucial to helping your campaign perform better and effectively.
The Analytics allows you to see numerous insights including:
Web conversions: You will see how consumers convert across different devices, how your audience interacts with your content and how we can retarget these leads.
Campaign performance: Monitoring your campaign performance helps you gain a better understanding of your campaign. You can see engagement metrics, such as impressions and swipes that help you better understand how your audience interacts with your content.
Mobile app conversions: This helps you see how you drive installs and downstream actions and is great section to follow if you are looking to get more people to download your app.
Monitoring is another feature you will see in our Snapchat advertising services. It will help you develop a better campaign for your business which will help your business earn new leads and conversions.
How do Snapchat advertising services work?
If you are not familiar with Snapchat’s advertising then it is time to understand how it works.
Like many other advertising services, Snapchat charges per 1000 impressions. This is known as the cost-per-mille – CPM model. This means that you are charged a set amount for every 1000 impressions you receive on your ad.
When you run these types of campaigns, you can set numerous goals which include building brand familiarity, app installs, website traffic or app, engagement, views, lead generation and conversions.
Snapchat also offers goal-based bidding. With this option, advertisers can set up a maximum price each time a user performs an action like clicking or swiping.
The most common goals are: swiping up, installing an app and gaining impressions. If you choose to run a goal-based strategy, the recommendation is to start with a low bid of $1-3 and adjust your bid amount as you run your campaign and start to gain results.
Below a brief overview of the objectives and targeting options available:
- App Installs
- App Traffic
- Website Traffic
- Video Views
- Lead Generation
- App Conversions
- Website Conversions
- Catalogue Sales
Interests and behaviours
- Reach users based on the things they like and do, both on and off Snapchat
- Target users by age, gender, household income, parental status, etc.
- Find users by country, location category such as universities, radiuses around a specific address, etc.
- Retarget users who have already seen your ads and/or engaged with your business
- Expand your reach by targeting users similar to existing customers
By monitoring your progress and results, our Snapchat Advertising Services team will provide you with the insight required to adjust your campaign tactics as necessary to maximise your performance and results.
Different Types of Snapchat Ad Format
There are several Snapchat advertising formats available to businesses and brands when they work with our esteem Snapchat advertising company.
Each one of our Snapchat advertising campaign/s may contain at least one or more of the following but not limited to:
Snap Ads were the first ad format launched by Snapchat and provides the most traditional ad experience on the platform. These are full-screen Snapchat ads between stories that are shown for a maximum of 10 seconds.
They can be created in the form of video either live or animated, gif, still or cinemograph and closely match the Snap Story experience to feel more like normal Snapchat content than ads.
Since the length of these ads is very short, many brands use sequenced messaging to tell a longer story. They create a series of Snapchat video ads and upload them together to create what seems like a longer video to tell a complete story about your brand.
Top Snap Ads
These are standard Snap Ads that display a single piece of content — either an image, video or gif at the top of users’ feeds. They are ideal for driving brand awareness and for promoting events, sales or other one-off activities.
Although you cannot add clickable hyperlinks to Top Snap Ads – you can show specific URLs as copy on them.
Web View Ads
Web View Ads offer the same visual experience as Top Snap Ads with the added bonus of a call-to-action – CTA.
When a user swipes up on a Web View Ad, they are instantly directed to your website where they can learn more about your offer and engage with more content. These ads are particularly useful for introducing your brand to Snapchat users.
App Install Ads
These ads are similar to Top Snap Ads but they include a swipe up feature that takes users directly to your app post-click landing page in a marketplace to download the promoted app.
The main benefit is that users do not have to leave Snapchat to download the app as it downloads in the background as users continue to use the platform.
Deep Link Ads
Deep Link Ads are used to get people back into your app once they have left by combining attention-grabbing media and a link that users can click to open your app straight from the ad creative.
Long Form Video Ads
Long Form Video Ads can be used to show lengthier media like trailers, behind-the-scenes footage, how-to video and short films. With this ad type, viewers will see a short 10-second teaser and swipe up to view an extension up to 1 GB in size.
These ads are formatted like product catalogues allowing you to showcase up to four products at a time. They are placed just like Snap Ads -in between stories, giving users a tapping option, frictionless way to shop and buy your products.
Retailers using Collection Ads have seen anywhere from 4.1 to 17 times higher engagement rates than standard Snap Ads.
Snapchat Story Ads aka Snapchat Discover Ads allow advertisers to reach their audiences with a sponsored tile in the Discover feed.
Since your ad is positioned alongside other popular content tailored to the user’s preferences, users can jump into a collection of 3-20 Snaps to see more of your content with just one tap:
This ad type allows brands to build and apply custom lenses for Snapchat users to use while taking selfies.
Lenses are designed for users to make fun modifications to their face or surroundings and used by more than one-third of daily active users.
World Lenses allows you to create lenses that augment a Snapchatter’s environment. Augmentation includes levitating 2D or 3D objects and interactive content, among other items.
Audience Lenses allows you to purchase regionally targeted lenses and a guaranteed number of lens impressions for a specific audience including an audience that is targeted by demographics and lifestyle.
Sponsored lenses are filters that alter someone’s facial features. With sponsored lenses, users can take pictures with dog ears perched on their heads, full make-up on their faces and funky accessories on their bodies. Users can even use filters to make themselves appear like certain public figures.
Sponsored Lenses are a great way for brands to show and enhance their brands with an augmented reality experience, especially around major holidays, events or industry campaigns:
These ads are typically used by very large brands with large ad budgets because of how expensive they are.
In addition to adding lenses to their Snaps, users can also add filters to their photos and videos by swiping left or right. The filter graphics then cover part of the user’s screen.
With Sponsored Filters, advertisers can insert themselves into Snapchatters’ conversations with creative overlays that promote brand awareness.
Or geo-specific, set to very targeted geographic areas. Geofilters are used at least 2.16 billion times per day in one of two forms – Sponsored Geofilters and On-Demand Geofilters.
Sponsored Geofilters are custom overlays that can be applied to private pictures and videos sent from Snapchat users. It can be a target to specific areas such as proximity to stores or can be across large areas.
Sponsored filters are mostly leveraged by large brands, as they can be quite expensive.
On-Demand Geofilters are similar to Sponsored Geofilters but much more affordable and are used is very small localised areas. These are great for hosting sale events, conferences, parties, product launches, store openings, etc. where attendees can access the filter from the event and help you spread brand awareness.
A community filter is defined as a free filter for a location or moment that is special to you. With community filters, Snapchat encourages users to – Share some pride in your city, university, a local landmark or any public location.
Product Catalog Ads
Showcase a series of products. Product Catalog Ads are shoppable ad formats that showcase the products, services or experiences you sell online.
Engage your audience and drive brand awareness. Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.
Importance of Snapchat Advertising for Businesses
Snapchat Ads will help your business to reach many influential audiences. Since this app has a massive audience which happens to be millennials and generation Z, your ads will be exposed to them. They have about $1 trillion in purchasing power so your ad will be in the right place.
Never Lose Your Contents
During peak hours on social media account, you can send some snaps to your followers. It is like an email service and the difference is that it will get opened. You will never lose your advertising content since the app will send it in the form of snap instead when the app is busy.
Snaps Can Be Shared Easily
Snapchat Ads is a great way to market your business since the platform has different integrations. Tinder and House party users can also share their Snapchat stories on those platforms. You can also take advantage of and reach that audience and share your ads as well.
Advertising Made Easy
Snapchat Ads is easy to use and can be done via your smartphone. You can create your ads anytime and anywhere plus they are also working on different ads format so you can take advantage of those in the future. You can use Snapchat to integrate into your business app when they have this partnership finalised.
Use Snap Pixel to Track Customers Behaviour
Snap Pixel is a snippet code that you can add to your business website. It will track the clicks made from your Snapchat Ads and allows you to follow the interactions made to your website. You can analyse and learn from that data so you can optimise your ads better and more effective.
It is More Than Just for Teens
Snapchat is not just for teenagers anymore. Since the millennials are long time app users -they are now older. As influencers, they can drive more app users. It will make the app to get better and a great marketing target at the same time.
Snapchat Users Are Engaging
If you are looking for hyper-engaged consumers then Snapchat Ads should work well for you. Since the Snappers are very engaged, many businesses reach their conversion targets. Out of 1,000 followers, you can make sure that about 890 of them will watch your story which is an excellent engagement for any business.
Reach Mobile Gamers
There are many mobile gamers all over the globe and they usually use their other apps. Snapchat Ads can help you to reach mobile gamers as well. Although they are still working on this feature, it will not be long before it is possible.
Snapchat Advertising Services has an Amazon partnership available. It will benefit you if your business is accessible in Amazon. Since there is an Amazon product search tool, the users will use it to search for products from Amazon. When they find what they are looking for, it will result in an instant conversion.
You Can Feature Multiple Products
If you want to advertise multiple products at once, it is possible with Snapchat Ads. You can use the ad format Snapchat’s collection so that the customer can see them all and click on it for more information.
Make Advertising Fun
Snapchat Ads will make your advertising more exciting and fun away. Remember – you have to talk how the Snappers talk. You also get to have fun with using filters for your stories.
Break Trends the New Way
Snapchat Ads can help you to become trending and increase brand awareness. You can use Snapchat before other social media platforms and see how it can go viral. It is the best app that you can use and advertise your business differently and make your brand known to your target audience.
Direct to Audience Video Interaction
Snapchat has the power to send video messages or do video chat to reach your audience. It is a more personalised approach to resolve your customer’s issues this way and speak to them to gain trust and loyalty.
Upload Existing Product Feeds
Snapchat Ads Manager is a useful advertising tool since it will let you just to upload the existing product feeds and it will automatically generate ads for you. It is an excellent tool for those who do not have much time to create new ads.
Vehicle to Influencer Marketing
Snapchat Ads will let you connect with influencers and even celebrities. Since they have a massive following, you can take advantage of this. You can partner with these influencers to share your products to their stories and get your conversions in no time.
Snapchat advertising best practices
No matter the ad type, the best Snapchat ads follow these four best practices:
1. Consider your audience
Snapchat Ads that result in the most clicks, engagement and conversion:
- Cater to audiences younger than 35 years old
- Incorporate the app features this demographic uses regularly
- Show at a frequency that matches the amount of time users spend online
They also maintain a native style designed according to Snapchat’s overall vibe, with Snapchat-specific features, speaking directly to the camera, etc.
2. Make content fun and shareable
Get creative and embrace a playful feel for your ads so users will interact more. Engaging your audience with filters and lenses is more likely to increase the odds that they will share Snaps across their other social networks since this will increase your brand awareness across other social networks even if you are not on those networks.
3. Keep it short and simple
Although 10-second video ads might seem short, Snapchat recommends 3-5 seconds to drive action. They also suggest establishing your brand message or offer around the 2-second mark to maximise awareness with a voiceover call-to-action -CTA to encourage users to swipe up.
4. A/B test and improve performance
As always – specific elements of your ad should be incrementally split tested and your campaign results tracked and measured.
This allows you to see what is producing the best conversion results and what is negatively impacting your results so you can adjust and pivot you Snapchat ad formats to see which ones resonate best with your audience.
Snapchat Ads Management Services
Snapchat Ads will help you grow your business in a fun and creative way. Do not wait to try this advertising anymore and get your free quote now. When it comes with our Snapchat advertising services, it is never good to be left behind.
At Best-Digital Marketing Services, we provide all the necessary services to create, plan, execute, monitor and adjust strategies and campaign/s to drive results for your business to success in your social media efforts with our Snapchat advertising management services.
Traffic, Awareness and Branding
Increasing app installs
Best-Digital Marketing Services has the right expertise and experience to guide you through every stage of the process. From planning, creating to copywriting, video production and conducting essential keyword research and campaign monitoring, we can help you optimise your Snapchat advertising and generate excellent returns on your investment in this space.
Engage your target audience with Snapchat advertising
Snapchat is a great opportunity for you to advertise your business to interested leads. You can get your business in front of these leads in an app that is heavily used by them. At Best-Digital Marketing, we know how to run Snapchat ads that drive results.
Snapchat advertising can be a very effective way to increase brand awareness and engagement, drive traffic, increase leads and boost sales. Now, with so many unique ad types, we are sure to find an appropriate ad format, no matter your budget or campaign goal.
Best-Digital Marketing will help you create Snapchat advertising campaign/s that drives results. We are a full-service digital marketing company that specialises in social media advertising. We have a great team of experts that will bring their exceptional experience, knowledge, ideas and expertise to your campaign. We will help you create a campaign that works for your business.
If you are looking for a company that drives results then look no further than Best-Digital Marketing Services – we are here to help.
Snapchat Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at email@example.com
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at firstname.lastname@example.org
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
Snapchat ads appear in Our Stories, Editions, shows and users’ Stories. If you decide to advertise using sponsored filters or lenses, your filters and lenses will appear within the filters menu.
Much like Facebook, Snapchat allows you to target users according to interests, demographics, locations, device attributes and custom audiences.
- Interests – Snapchat has over 60 interest categories including parenting, political news, music festivals, and more based on users’ activities on the app.
- Demographics – Snapchat offers basic and advanced demographic targeting options, including name and age, language, household income and education.
- Location – You can target by country, state, region or designated market area.
- Device Attributes – You can target by device, operating system, carrier, and cellular connectivity such as Wi-Fi or 3G.
- Snap Audience Match -SAM – You can target customers from your customer list with acceptable data such as email addresses and mobile IDs, a Lookalike audience – an audience similar to yours and an engagement audience – an audience that has engaged with your filters and content.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Snapchat offers five ways you can measure your ads’ effectiveness.
- View ability – Snapchat provides measurements for how many users have viewed your ad.
- Reach – Reports will show you how many users your ad reached. Additionally, the reports will share information on those users’ age and gender among many others.
- Resonance – Snapchat can provide information on people’s thoughts and feelings about your brand.
- Reaction – Snapchat can tell you the amount of impact your Snapchat ad has on driving offline, in-store purchases.
- Verification – Snapchat and its third-party partners can give you information on the amount of times it served your ads
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?