The Comprehensive Guide - How to Set up Facebook Business Page
Creating a Facebook business page does not have to be difficult. You may already have all the photos, text and ideas you need to build your Facebook business page.
You just need to sit down and work through a few simple steps to get your page up and running.
If you need some motivation to get started then consider that 2.5 billion people use Facebook every month and more than 140 million other businesses already use Facebook to connect with that massive audience.
Having a Facebook Business Page makes it easier for people to discover and interact with your business online.
So let us start into how to create a Facebook account for a business.
If you follow these sequences to launch your page, we are sure by the end of the day you will have a Facebook Business Page up and running.
Table of Content
Below are the content on How to Set Up a Facebook Business Page – A Comprehensive Guide.
Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.
How to create a Facebook page for business
Before you can sign up for your Facebook business page you need to log into your personal Facebook account.
But do not worry the information from your personal account will not be publicly visible on your business page.
So if you are not already logged into your personal account then log in now and go to the Page creation steps.
Below is a video of How to set up your Facebook Business page and you can read all of it after the video –
Click on the picture below
S1. Sign up
Go to facebook.com/pages/create.
Select the type of page you want to create – business or brand or community or public figure.
In this section we will assume you are creating a page for a business or brand so click the Get Started button for that option.
Next enter your business information for your page name -use your business name or the name people are likely to search for when trying to find your business.
For category- type a word or two that describes your business and Facebook will suggest some options.
If your business falls into more than one of the category options then choose the one your customers are most likely to think of when they think about your business.
We will show you how to add more categories later.
When you choose your category the box will expand to ask for a few further details like your address and phone number.
You can choose whether to make this information public or to show only your city and state.
Once you are ready click Continue.
Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies so you might want to check those out before you proceed.
S2. Add Pictures
Next you will need to upload profile and cover images for your Facebook page.
It is absolutely important to create a good visual first impression so choose wisely here.
Make sure the photos you choose align with your brand and are easily identifiable with your business.
You will need to upload your profile image first. This image accompanies your business name in the search results and when you interact with users. It also appears on the top left of your Facebook page.
If you have a recognisable brand then using your logo is probably a safe way to go. If you are a celebrity or public figure then a picture of your face will work like a charm.
And if you are a local business try a well-shot image of your signature offering.
The important thing is to help a potential follower or customer to recognise your page immediately.
For the best image sizes – your Facebook profile picture will display at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile.
It will be cropped to a circle hence do not put any critical details in the corners.
Once you have chosen a great photo click Upload Profile Picture.
Now it is time to choose your cover image and this is the most prominent image on your Facebook business page.
This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile.
The image must be at least 400 pixels wide and 150 pixels tall but the recommended size to upload is 720 x 315 pixels.
You can also add a video to your cover photo and it should be between 20 to 90 seconds long with at least 820 x 312 pixels.
Once you have selected an appropriate image click Upload a Cover Photo.
Voila – There you go. You have a Facebook business page although it is extremely sparse.
Of course this is just the skeleton of your Facebook Business Page. You still have work to do before you share it with your audience.
Do not worry since your page is not yet visible to the public and we will make that happen later along in this post.
What you are seeing now is just a preview.
S3. Create your username
Your username is also called your vanity URL – this is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long but do not use extra characters just because you can.
You want it to be easy to type and easy to remember thus your business name or some obvious variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.
Click Create Username when you are done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.
S4. Add your business details
You may be tempted to leave the details for later but it is important to fill out all of the fields in your Facebook Page’s About section right from the start.
Since Facebook is often the very first place a customer goes to get information about you hence having it all there is important.
For example if someone is looking for a business that is open till 10pm then they want to confirm this information on your page. If they cannot find it then they will look until they find another place that is more promising.
To start filling out your business details click Edit Page Info in the top menu. From this screen you can share all the important information about your business.
This is a short description that appears in search results.
It should be just a couple of sentences with maximum of 255 characters so there is no need to get carried away here. We will show you where to add a longer description later.
It is important to use short relevant keywords in this description.
Here you will see the category you entered in S1. If you want you can add additional categories here to make sure Facebook shows your page to all the right people.
Add all the contact details you want to make public here including your phone number, website and email.
If you have a physical storefront or office then check to make sure that your location is marked correctly on the map.
You can also add details about your service area here so people know for example which neighbourhoods you deliver to.
If your business is open to the public during specific hours then enter those here. This information appears in search results.
An Impressum is essentially a statement of ownership and authorship. It was put into place to in an effort to protect user data, combat illegal content and spam by making website owners identify themselves and as a result assume responsibility for the content on their platform.
The Impressum is legally required on all commercial websites published in German-speaking countries (Germany, Austria, and Switzerland) whether the website is published via a .de top-level domain or not.
The point can be made that if you simply have a personal blog without ads and make no money from it then the Impressum is not required.
Facebook offers a way for users to add an Impressum for user-created public pages.
Even though there is no uniform way Facebook page owners can use the Impressum section they generally provide these kinds of basic information:
- Name of the business or organisation
- Address of the organisation
- Contact information like e-mail, phone number, fax number etc.
- Name of the owner or manager of the page and the organisation
- Registration and license number/s
Click Save Changes under each section to implement your changes as you go.
S5. Tell your story
You have filled in all the simple details about your business but there is not much here yet to tell people why they should engage with your business on Facebook.
Alas there is a section of your Facebook business page where you can add a longer description of your business.
To access it click See more in the left menu then click About and then click Our Story on the right-hand side.
Here you can add a detailed description of what your business offers customers and why they should Like or Follow your Page.
It provides you with 10,000 character space to describe all the important things about your business.
This is a great place to set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to stick around.
Enter a headline and text for your story then upload a relevant photo and when you have finished click Publish.
S6. Create your first post
You have filled in all the simple details about your business but there is not much here yet to tell people why they should engage with your business on Facebook.
You could also create a specific type of post like an event or product offer—just click one of the options in the Create box at the top of your page.
Make sure – whatever you post in offers are of value to your visitors when they arrive at your Facebook page so they will be inclined to stick around.
Set the preferences of your business page by clicking on the more tab situated on the second column at the top of your business page.
In this section you can edit, update and customise settings based on the type of business.
S8. Publish your page and invite an audience
Your Facebook business page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
It is now time to hit that big green Publish Page button in the left-hand menu.
That is it – Your page is now live and visible to the world – You are online. Now you need to get some fans.
Start by inviting your existing Facebook friends to like your page. Use other channels like your website and Twitter to promote it.
Add follow us logos on your promotional materials and email signature. If you are comfortable doing so then you can ask your customers to review you on Facebook too.
Now you have already created your Facebook Business Account here are a few tips on:
How to Acquire First 100 Followers
Once you have created a Facebook business account it is essential to make your page visible and gain followers.
Here are some small yet useful tips to acquire first the 100 followers or more:
As mentioned in the above sections – you can start by inviting people from your friend-list to follow your page.
Next is to ask them to share the posts by your FB business page.
Once people come to see your posts on the wall of your friends they will come to your page and if they are interested they will follow you.
Eye-catching content will encourage more audience hence try to make your posts interesting
Invest in Facebook ads. You can customise your ad settings so that it reaches only people who are interested in something that your company has to offer.
You can also customise to show your ads to users living in a particular area, age and language by setting filters.
Once your ad is live and if the content is relatable and interesting – people will react to it.
You can send them automated notifications asking them to like their page.
This way you will be able to gain much more than 100 followers in a short period of time.
Here is how it works:
- Create a Facebook Saved Audience
- Select a Custom Audience or Lookalike Audience
- Add interest- or demographics-based targeting options
Here a few more frequently asked questions – FAQs
How to set up a Facebook page without having a personal account?
Creating a Facebook page without a personal account is not possible.
There are a few articles available on the Internet which will provide unethical methods such as creating a fake account.
This is definitely not advisable since your account might come under scrutiny and hamper the progress you have made with the help of your Facebook online business page.
And this is not your business intention – anyway.
How much does Facebook business page cost?
Creating a Business Facebook Page does not cost anything. It provides a free platform for businesses for building brand awareness.
However if you want to advertise your ad so that it reaches the right audience then you may put in a sum depending upon your requirements or you could hire a social media experts like Best-Digital Marketing Services to create a deployable strategy based on your business goals.
How to verify your Facebook Business Page?
Facebook suggests that if the category of a Facebook page for business is categorised as an organisation or business then the page can be entitled to receive a grey verification badge.
In order to apply for the badge for your Facebook business account there are specific criteria that Facebook has set.
This includes putting a profile picture, a cover photo, an official phone number, or a document that certifies your business.
You also need a Facebook Business Manager Page in order to put a request for your Facebook online Business account verification.
Here are the steps you need to follow to verify your business:
- Go to Security Centre on your Business manager.
- In the Security Centre you will see your business verification status.
- There might be a possibility that you need to start the process verification on the dashboard if the manager requires an App Review.
- If it has already been resolved then you can go to the Security Centre and Click on Start Verification.
- Next -enter the necessary business details such as business name.
- Select your business industry.
- Confirm your business by providing your phone number and then click on Next.
- Enter the verification code that you receive on your mobile phone as a text message or a phone call.
- Finally – click on Submit.
Once you submit the request then Facebook will analyse your account and provide the grey tick.
However if there are any discrepancies with the details you provide then Facebook will get in touch to inquire about it and you may have to provide further information to validate your claim.
If your business page meets all the necessary requirements set by Facebook then you have already completed the first part.
Here are some tricks you can implement to get more likes on your Facebook Business Page:
- Your page needs to create a unique user experience for visitors hence, posts and videos that attract their attention.
If they find your content relevant, relatable and interesting then there is a good chance that they will follow your page and like your posts on a regular basis.
- With the help of sponsored ads -you can customise your audience who might be interested in your products and services.
Facebook will show your ad to a specific category of audience with set parameters such as location, interests, gender, age and language.
You can also use sponsored posts to steer the people who have liked your posts to like your page.
- Facebook campaigns are a planned way of increase your likes organically. A considerable amount of Facebook campaigns are focused around festival and trending topics and current affairs.
The more trending, relevant and witty posts you provide – the more people will engage.
Posts that provide a call to action and evoke reactions help to increase more traffic and likes.
- Lucrative online contests and creative quizzes are useful tools to attract the attention of relevant audiences.
Everyone likes to win prizes especially when there is nothing at stake. Content like quizzes and activities helps in bringing more traffic than usual posts.
Exciting online offers and discounts are an established technique to get people to come to your page and like it.
You can grow your small business with the help of your Facebook online business page if you employ the right techniques and use Facebook business resources.
Here are some tips by Facebook business on how to make the most out of your Facebook business page by using the weekly growth technique:
In the first week you need to choose the approach that seems fit for the growth of your business goals.
The approach could be building brand awareness, attracting a relevant audience or driving conversion depending on your business goals.
- You can begin by creating a buzz through interactive posts and content that would let people know about your brand.
- Then you need to evoke curiosity in people so that they start visiting your Facebook online business page or website for more information.
- Next is to steer people to buy your products by visiting your website or store.
Spend this week in studying and researching about what other business pages related to your industry are doing that are providing them a good number of audience and visibility.
Research your competitors and analyse what are they doing to increase followers, likes and shares and copy the same blueprint with your won creative contents, blogs, prizes, contests and much more.
In this week – you will need to strategize and research the appropriate action to be deployed.
Create standalone ads using the information that you have gathered along with attractive images, videos and content to attract the attention of your target audience.
Alternatively you can use ad sets or campaigns with a series of ads to tell your story and engage a large group of people to come to your FB business page and website.
Monitor and analyse the impact of your ad campaign with the help of Facebook Business Manager and Ads Reporting tool.
With the help of this insight – you will understand the performance of your technique and sort out what worked and what did not.
Use the techniques that work well for future campaigns and see how your brand builds up with follower, likes and shares and also in leads and conversions.
It is a gradual process but with the help of these steps along with persistence – we are confident that you can make your business grow.
Now you know everything there is to create your business page – you may also want to know all the necessary steps, trick and tips on – How to Optimise You Facebook Business Page for maximum returns.
Do you want help with your Facebook Business Page to set up, create and convert? Then Contact us today to see how we can help you to achieve your desired results.
However these are just the basics to get you up and running. For more advanced, optimised and creative solutions then your will need an expert like Best-Digital Marketing Services who can drive and bring you and your business to the ultimate level.
For full Social Media Marketing package functionality
and select the package that suits your business needs.
If you prefer to discuss your requirements first just
or fill your details with a message of your requirements at
Hope you are enjoying and learning a lot with abundance of information about:-