ON PAGE OPTIMISATION

KEYWORD RESEARCH

SEARCH ENGINE OPTIMISATION - SEO

BACKLINK AUDIT

OFF PAGE OPTIMISATION

BEST SEARCH ENGINE OPTIMISATION PACKAGES

FROM £1,499

OPTIMISE AND INCREASE YOUR RANKING TO GENERATE EXTRA LEADS
SALES AND TRAFFIC TO YOUR WEBSITE.

WHAT IS SEARCH ENGINE OPTIMISATION OR SEO?

SEO is the process of raising the visibility of your website for any search terms ( set of keywords) typed by your potential customers into major search engines thus improving your website’s ranking in the organic listings.

SEO puts your business in front of potentially millions of customers at the very moment they type their requirement.

SEO will also consider analytics, user experience and analytics to help measure success and improve your website.

By improving the ranking of your website you will start attracting traffic which will eventually lead to more enquiries and sales.

WHAT SEARCH ENGINE OPTIMISATION - SEO INCLUDES

Review and Analyse

REVIEW & ANALYSIS

We will review your website and performance to identify potential areas for improvement and retain those working well. 

Keyword Research

KEYWORD RESEARCH

We will establish your target market search – keywords for your products or services in your industry.

Content

CONTENT

We will help you to create the content your customers and visitors are looking when they land on your website.

On Page Optimisation

ON PAGE OPTIMISATION

We will ensure your website is optimised for the keywords your target market is searching for.

Off Page Optimisation

OFF PAGE OPTIMISATION

We will improve your website ranking and authority with Google by building external links.

Tracking

TRACKING

We will provide you a monthly report showing how your keywords are performing on Google.

WHAT DOES SEO ALSO DO

Citation Optimisation

CITATION OPTIMISATION

Your business mentions on other websites & search engines. Help to build trust - who you say you are and where you say you are. More citations - more visibility. 

Backlink Audit

BACKLINK AUDIT LINK

We will look at quality links, anchor text, geographic location, landing pages pointed to, link acquisition & loss/time graph pattern. 

Competitor research

COMPETITOR RESEARCH

We will research and analyse your competitors and use the information gathered to your advantage based on your approval of implementation.

Penalty Protection

PENALTY PROTECTION

We will eliminate/disavow malicious, bad/spam links. Allows Google to understand that you are NOT part of that link. 

Internal Page Analysis

INTERNAL PAGE ANALYSIS

We will analyse internal pages to ensure appropriate keywords are assigned to enhance usability and conversion rate.

Technical SEO

TECHNICAL SEO

We will ensure your website is technically sound so that Google can crawl and index your content.

WHAT IS TECHNICAL SEO IN A BROADER SENSE?

Speed

SPEED

We will ensure your site runs super quick providing a fantastic user experience for your customers /visitors.

Crawl

CRAWL

We will ensure Googlebot is able to access your robots.txt file, crawl and index your content.

Sitemap

SITEMAP

We will create an XML sitemap that tells Google what pages and posts you have on your website.

Mobile - Tablet

MOBILE & TABLET

We will ensure your website is mobiles and tablet friendly.

Directory Submission

DIRECTORY SUBMISSION

We will ensure that you website is linked to authority sites that will increase your rankings.

Broken Link Repair

BROKEN LINK REPAIR

We will ensure any broken links within your website is fixed to avoid any Google penalty.

CMS

CMS

We will ensure your website uses a search engine friendly content management system - CMS.

WHAT ARE KEYWORDS?

Keywords are:

– words and phrases that identify what people are searching for
– words and phrases that describe the topics you write about
– same as bridging the gap between your content and your audience to help them find it.

Keyword research is the process of finding the terms that people enter into search engines to use them for web pages, content creation and marketing.

WHAT KEYWORDS TO USE FOR SEO

Head Keyword

HEAD KEYWORDS (RESEARCH)

Usually short 1 to 2 words. They have an extremely high search volume and are extremely difficult to rank.

Body Keyword

BODY KEYWORDS (CONSIDERATION)

Usually 2 to 3 word phrases with moderate search volume but are less competitive so slightly easier to rank for.

Long Tail Keyword

LONG-TAIL KEYWORDS (PURCHASE)

Consists of 4 or more words and very specific. Search volume is low and accounts for bulk of web traffic and easier to rank.

BENEFITS OF ON PAGE OPTIMISATION PROCESS

Add structure data mark up code on website.

Claim authorship of content in your industry.

Asses and improve page loading times by utilising fast cache.

Add in-content links where appropriate.

Remove unnecessary outbound links to reduce bounce rate.

Fix duplicate content issues.

Create a user friendly 404 error page.

Create and submit an XML site map.

Add social media sharing button on website.

Set up Google Analytics and Search Console.

ADDITIONAL BENEFITS OF ON PAGE OPTIMISATION

Assign existing or create new pages for each keyword.

Add keywords to urls, title tags, meta descriptions, header tags and alt tags on website.

Ensure each page has unique and descriptive title and description to rank better.

Improve content to match/better content on competitor websites.

Assess existing and potential keyword targets.

Remove, merge or add to pages that have little useful content on them.

Check the site loads properly in different web browsers and screen resolutions.

Analyse inbound link profile.

Ensure call to actions buttons are located in prominent positions to maximise returns.

Link to important pages from the homepage and/or main navigation area to rank in SERP listing.

Improve the readability and formatting of written content on your website.

Check for and fix broken links to avoid Google penalty.

CHOOSE YOUR SEO PACKAGE THAT OPTIMISES YOUR ONLINE BUSINESS

THERE ARE 3 PACKAGES TO CHOOSE FROM – STARTER, ADVANCED OR PROFESSIONAL.

CHOOSE YOUR PACKAGE AND SEE HOW SEO HELPS YOUR BUSINESS.

STARTER

Free Setup

£1,499

 Per Month

 Recommended for Sole Trader / Small Business

Up to 15 Web pages
Focus up to 20 keywords
Time Frame 3 to 6 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Facebook, Twitter, Google+ Page Creation
Local Business Listing
Blog/Forum Posting & Commenting




ADVANCED

Free Setup

£1,999

 Per Month

 Recommended for Small / Medium Size Business

Up to 20 Web pages
Focus up to 40 keywords
Time Frame 3 to 6 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
RSS feed
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Video Submission
Facebook, Twitter, Google+ Page Creation
Facebook, Twitter, Google+ Updating Daily
Local Business Listing
Blog Creation & Submission

PROFESSIONAL

Free Setup

£2,999

 Per Month

 Recommended for E-Commerce Business

Up to 30 Web pages
Focus up to 50 keywords
Time Frame 3 to 6 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
RSS feed
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Video Submission
Facebook, Twitter, Google+ Page Creation
Facebook, Twitter, Google+ Updating Daily
Other Social Media Site Updating
Local Business Listing
Blog Creation & Submission
Blog/Forum Posting & Commenting

IF YOU NEED MORE INFORMATION ON THESE PRODUCTS

BEST-DIGITAL MARKETING SERVICES ALSO PROVIDE THE FOLLOWING ADDITIONAL SERVICES

CLICK ON EACH TO LEARN MORE

Web Support

WEB SUPPORT

We will provide you with everything you need to know about how we can support you and your business website

Free SSL Security

SSL SECURITY

We will provide you with everything your website needs to be safe and secure.

Web Branding

WEB BRANDING

We will provide you with everything you need - to promote your business to customers.

Training Courses

Training Course

We will provide with all the relevant training for you and how to manage your website, traffic, leads and much more

logo design

LOGO DESIGN

We will provide you with everything your website needs to make your customers aware of your business.

FIND OUT MORE HOW WE CAN HELP YOU AND YOUR BUSINESS TO REACH YOUR GOALS

CREATE – DESIGN – INNNOVATE – INTEGRATE – IMPLEMENT – SUCCESS