advantages-benefits of seo - search engine optimisation

Advantages of SEO – Search Engine Optimisation

Benefits of SEO

Your website is up and running and the first time you hear someone talk about why you need SEO is quite common these days. SEO is a must if you want customers to find you on no matter what type of website you have.

Search Engine Optimisation becomes even stronger if you want to make money off your website via free or paid ads, an e-commerce store or because you use it to promote your business.

People talk in general about why you need SEO is not necessarily persuasive.

SEO requires work and if you are going to make SEO services crucial to the success of your business – you need to hear the advantages of SEO. 

Here is everything you need to know about what SEO is and the effectiveness of SEO strategies. 

What is SEO

It is important to review what SEO is and how it can help your business. SEO stands for search engine optimisation.

That is the fancy term for getting your website to show up when someone look you up on a search engine like Google, Bing or Yelp but it is mostly about Google.

Optimising your website through SEO consists of four main types of work and not listed in any order:

  • Keyword research – Any good SEO strategy depends on identifying the right keywords to target based on the language your audience uses when they go searching for what you do. 
  • Content creation – Search engines like fresh content and part of SEO is consistently creating great content that is relevant to your audience and targeting the keywords you want to rank for. 
  • Link building – Links from other websites also known as backlinks show Google they view your website as authoritative. This is the hardest part of SEO- trying to get other relevant websites to link back to yours. Internal linking through your own blog posts can also help strengthen your online presence and SEO efforts as well. 
  • On-page optimisation – Occasionally called technical SEO. On-page optimisation includes filling in the right tags in the HTML of each page and attending to on-page ranking factors like site speed.

In a nutshell this is what SEO basically is but before digging in and learning more about it you need to know the advantages of SEO services. 

10 Benefits of SEO Marketing for Any Website

Businesses tend to make the biggest investment in SEO for different reasons. If your website is more for having fun or sharing your passions than it is for making sales – SEO can benefit you. 

Here are ten reasons why every website should care about SEO. 

1. Google is where people find information.

Nearly everyone on this planet goes onto Google to find the best place to eat, researching for software to download or use, checking a review on a company, product or service and much more.

For most of us, it is become the go-to place to find information and answers on just about any topic or anything.

Google alone processes over 3.5 billion searches a day. Whether your website provides gardening tips, movie reviews or homemade furniture for sale—when people go looking for that information, Google’s one of the first places they turn to.

2. Increased traffic as a result of SEO rankings

Bright Edge found that 51% of all website visits come from organic search results after analysing thousands of website.

If you want people to visit your website – the research is clear: -you need to show up in search results. 

drop off rate after spot no 3

Showing up on the first page of google also makes a difference. Over 30% of clicks on the first page of the search engine results go to the top result.

And clicks drop off significantly for any results past spot number three. 

3. Produces relevant traffic

Traffic is only a good thing if the visitors find what they are looking for when they land on your website.

If your website is all about vegan cooking but somehow you keep getting traffic from people looking for meat recipes, your visitors are not going to be pleased or happy. 

One of the benefits of SEO is that the people who come to your website are those directly looking for the type of content you provide.

If you optimise your recipes for the terms vegan burger or non-meat burger and vegetarian burger and omit the term hamburger off the page, you can trust that the people who find you on Google are specifically looking for vegetarian burger recipes. 

Online marketing tactics can be divided into two main categories: those you pay for like pay per click marketing and paid search marketing and those that are technically free. Both will require a lot of time to do well.

SEO falls into the latter category. If you give it time you can get results without spending any money. 

For websites that do not want to bring in a lot of profit, it makes more sense to pursue SEO instead of PPC as a tactic and it is competitive.

If you want to compete for high-value keywords where big budget websites currently rank for then you will have a hard time managing it without hiring help.

But if you are less ambitious then you can get results with SEO targeting long-tail keywords without having to pay out a lot of money at your efforts. 

5. People trust search engine results.

Google has worked hard to create an algorithm that delivers quality results and those results are deemed to be trustworthy.

The Edelman Trust Barometer found search engines to be one of the most trusted sources of information, beating out the media, human editors and social media. Almost 59% of people saying they feel confident in search engine results.

When Google starts to put your website content on page one, it is a signal to people that your website can be trusted and is worth checking out. It gives you an immediate boost in authority.

SEO is a long haul game. It takes time and a lot of work to start seeing results for your website.

But that patience pays off when your website starts to gain top rankings and you can expect them to stick around for a while.

There are no guarantees that top ranking websites do sometimes drop back down due to Google penalties or competitors working hard to overtake them.

But generally speaking once you have put in the hard work to gain a top spot in the SERP (Search Engine Results Page) for a relevant keyword – your web page is likely to stay on page one for months to come.

This is true especially if you keep creating new content and working to build links to your site. 

7. Raising brand awareness using SEO.

Before anyone can even think about visiting your website they have to know it exists and this is done via generating traffic to your website.

The more people see your website showing up in the search engines, the more they come to associate your website with the kind of topics you provide thus earning you clicks. 

The first time they encounter you on the SERP your website is just a generic name. By the ninth time, you will be a familiar and trusted source. 

8. Organic results get more clicks than paid ones.

Organic results have to compete with other organic results and also with paid ones. While PPC results take over more and more real estate SERP for certain types of keywords – many searchers still prefer to click on organic results. 

Over 65% of clicks in the SERP on desktop go to organic results compared to a bit less than 4% that go to paid ads.

desktop organic vs paid CTR

Paid ads have a place in search marketing for many brands but a successful SEO strategy is still likely to drive more traffic. 

9. Mobile finding is easier with SEO.

In today internet world, users have spent more time on mobile devices than desktop ones. Unfortunately mobile users are less likely to click on SEO results than people on desktop do.

Less than 40% of mobile searches end in an organic click in the study shared above and that is a significant share of the population you can reach through search.

Best-Digital Marketing Services mobile friendly website

As long as you make your website mobile friendly, SEO can help raise your visibility with mobile users as well as desktop and drive some traffic from the billions of customers using their smartphones to search. 

Search engines like Google always prioritise their goal – to deliver the best results to customers who are searching whatever they want.

Many of the ranking factors they consider are tied directly to making your user experience and web design SEO-friendly.

Google likes sites that load fast because customers want it. They like valuable, fresh content because it demonstrates that the website is current and providing useful information to visitors.

And they pay attention to customer behaviour signals like time spent on website and bounce rates. It tells them something about how much the people who click on a site like the website they land on. 

By optimising your website for search engines you will make it a better experience for your visitors and that is a win-win situation for all.

10 Benefits of SEO for a Business Website

There is already a long list of benefits that applies to any websites but if your website will help you make money then you have a whole lot more of reasons to consider for SEO. 

1. Most consumers buy online.

Today a full 87% of people start their shopping online and 48% of them start on Google. 

Online purchases by deparment- sector

If you want to be considered during their search for the right product you need to have a presence online. It will also be easy for them to find what they are looking for when they start looking. 

2. Easier for target audience to find your website.

Traditional advertising was a numbers game. Big brands would pay for spots during the Super Bowl or in Times Square hoping that reaching a huge number of people would mean reaching enough right people.

Today your business does not need to be found by everyone on the planet but just by the people who have a need for what you sell.

With SEO you can create a strategy for being found by the right people—the ones that match your buyer personas and are looking for what you are selling. 

3. It is about opt-in marketing.

Outbound marketing also sometimes referred to as disruption marketing, requires reaching people with your message while they are doing other things such as watching TV or driving down the street. People do not get a choice in seeing billboards or getting ads in the mail.

Best-Digital Marketing Services inbound marketing

SEO is a type of inbound marketing. This means that you enable them to find you when they are actively looking for what you do instead of interrupting them when they are doing other things.

4. Target keywords with purchase intent with SEO.

Sometimes a Google search has nothing to do with shopping and sometimes the term a person uses clearly indicates they are about to make a purchase.

SEO gives you the chance to target different types of keywords based on different campaign goals

It is commonly accepted that there are three different types of search query:

  • TransactionalThis user is looking to complete a purchase or transaction of some kind.
  • NavigationalNavigational searches are those which are an attempt to find or access a specific brand or website.
  • Informational: These searches are focussed on the user getting more information about a product, place or topic.
Best-Digital Marketing Services informational - transactional-navigational

Another example – say a shoe company hoping to raise brand awareness and build customer relationship can target informational keywords like how to shine leather shoes.

But for when they are ready to make a sale they can target transactional keywords like business shoes for sale or hiking shoes free shipping.

When someone is already making a search like that they are most certainly thinking about buying the product. 

5. Optimisation helps content marketing go further.

Content marketing requires a big investment. For it to pay off, customers have to be able to find the content you publish.

Getting customers to notice your content is an uphill struggle especially with so many websites competing for attention, your competitors and also media, entertainment and social media websites. 

Best-Digital Marketing Services components of inbound marketing

SEO and content marketing go hand in hand. As content marketing helps improve your website’s SEO make sure you optimise your content to help more people find it.

If you are going to do content marketing, having a SEO strategy is an important part of making it worthwhile. 

Best-Digital Marketing Services content marketing

6. Great for email marketing and social media.

Different online marketing tactics can support each other. For customers to join your email list, they have to first find your website. SEO gets you the traffic that leads to those sign-ups.

Therefore if you use your website to promote your social channels, customers who like your content are more likely to follow you on their favourite social media sites as well. 

Best-Digital Marketing Services - social media platform

At one point, success becomes cyclical. SEO can help you increase your social following through your social channels.

These platforms will become a way to promote your content which increases traffic and helps with SEO. This makes SEO an important part of a full online marketing strategy. 

7. Results can be measured.

With Google Analytics, you can track how much of your website traffic comes from organic search, see what pages people are visiting most and with some limitations learn what keywords are bringing them.

That makes it easy to track how well your SEO efforts are paying off in traffic. 

Google Analytics

But you can get much more detailed and useful analytics with a subscription SEO tool or WordPress SEO plugin.

These will track your rankings across a wide range of keywords and provide data-based insights into how your SEO performance compares with that of your competitors.

Analytics can continually measure how well your efforts are paying off and you learn to improve your SEO strategy over time for ever better results. 

8. Search Engine Optimisation results are exponential.

The ranking factors that search engines use to determine who gets the top spots are dependent on getting traffic.

Previously you can have a low bounce rate or evidence of customers spending a long time on your site – customers have to visit your site.

And in order for you to earn links, customers have to first find your website and decide it is worth linking to.

Best-Digital Marketing Services exponential growth

These things start to happen more when SEO improves your visibility. Top rankings will help your target audience to find you. They also make it easy for a writer looking for a good article to link in a new blog post to find your content on the topic. 

SEO is a difficult at first and something you have to work hard for a long term but once you start seeing those first results – it becomes easier. 

9. SEO helps increase in-store sales.

The reasons for e-commerce businesses SEO are obvious and if your business is primarily reliant on sales made in the brick-and-mortar store then all these benefits apply in the same way to you. 

As big as online shopping is, many people still like the experience of going to a store and browsing aisles of products.

But before they get there they are turning to Google to decide where to go and get an idea of what products to seek out.

Best-Digital Marketing Services increase in store sale-turnover

At least 71% of people are pulling up the internet on their mobile devices even once they are in the store to do further research on products.

A lot of in-store shoppers will base their decision to buy on what they find when they pull up Google while in the store.

10. Profits increase with SEO.

Everything on this SEO list adds up to one big benefit that matters most to business owners: making money.

By making it easier for customers to find you and trust you – SEO leads to higher sales. That is what makes all the work that goes into it well worth it. If you commit and do it well –you will make that money back and more. 

Wrapping Up - How to Get Started with SEO

SEO is clearly a worthwhile investment but there is a learning curve to get started. 

It is a complicated industry and one with its share of scammers who can hurt your website more than they help. If you do not have time to learn all the ropes yourself, you will need to find someone you can trust.

SEO Services

Best-Digital Marketing SEO experts are skilled professionals with years of experience helping other businesses improve their SEO rankings. 

We know what we are doing well enough that we are happy to offer any website owner an SEO review entirely free of charge before you make a commitment. Get in touch today to see if we can help you start to reap the benefits of SEO. 

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