How SEO Can Grow Your Business
Every business no matter how big or small will need some kind of internet exposure every day.
If your business does not catch up then will stay behind since that is where the internet marketing is heading.
There are many moving parts to a business that needs managing from taking customers’ calls to fulfilling orders to dealing with other business related activities.
Therefore focusing on digital marketing or even taking a start on promoting your business online can take a backseat.
As you move forward you face huge options when it comes to marketing. And things start to get a bit more confusing as to what you can or should do to tap into the vast power of digital marketing.
One simple way to start or enhance your digital marketing journey is with the help of search engine optimisation or SEO.
There are multiple ways to promote your business on the internet. However nothing comes close to the power of SEO since it is known to fetch you a high Return on Investment (ROI) when applied effectively.
Table of Content
Below are the content of how SEO can help grow your business.
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Revenue vs SEO Cost
See how SEO can help you in the long run…
- SEO lets you drive targeted, organic search traffic that is relevant to your industry.
- It helps your brand gain higher visibility and more exposure.
- Attracting target audience is easier that will convert into customers or clients.
SEO is a whole new way to gain more referrals for your business at a lesser cost.
When you compare traditional word of mouth marketing you will find that it is not scalable as search engine optimisation.
This makes SEO much more powerful.
Look around and you will find that every business is determined to grow hence taking SEO seriously. The days have gone when SEO was only an option.
Today it has become an important part of an effective digital marketing strategy.
The kind of potential it can create for a business is phenomenal and too good to ignore.
Below are a few statistics about SEO:
- 90% of overall traffic on the web is generated by search engines.
- 57% of B2B marketers believe SEO is the top leads generator when compared to other marketing methods.
- 81% of people use search engines to do their homework before committing to a big purchase.
- 64% of Internet users depend on the search engines to decide whether to buy something or not.
Having a well-designed website is only one part of the equation.
The other part is to make sure it is structured the right way with high relevant quality content. Content that appeal to the visitors and also the search engine spiders.
When you work on improving your site’s structure and content you will see the impact on your business growth in terms of leads, sales and customers.
What is Search Engine Optimisation?
Search Engine Optimisation consists of a set of practices that help your website gain more visibility on the search engine results pages.
SEO may seem simple but it is much more than meets the eye.
Keywords for SEO
It requires you to focus on multiple factors so that you can implement a real SEO strategy that goes beyond optimising for search keyword phrases that people use.
You will need to know how search engines operate and what they want from you in order to make the most of SEO.
Being aware of how your target audience uses search engines like Google and the common things they regularly search for will be important.
The idea is to make your website relevant to the interests of the search engines and also your target audience using them.
Once your website is indexed and is ranking on the first page for your target keywords you will notice that getting real SEO help to grow your business is worth it.
Relevant High Quality Content
While having relevant high quality amount of content on your website is good for SEO but that is not enough.
You will also need to ensure your site is well equipped from the design, structure and development point of view.
And your content must be targeted and relevant in every way on each web page.
When it comes to ranking search engines like Google like to focus on the quality of the content along with the overall structure of a site.
Do keep in mind that SEO is an ongoing process not just a one-time thing.
All the major search engines are constantly refining and upgrading the way they rank websites which means you need to keep up with the regular updates. And that is how SEO help you generate more business in the long run.
The ultimate objective of any search engine is to give its users the most relevant results and you cannot ignore that especially as a business.
Your business will have a target market to cater for.
By creating and publishing relevant high quality content on a regular basis that focuses on topics related to your business – you will have a chance to reach out to your target audience via the search engines.
Google will not hesitate to rank you higher if your content is relevant and of high quality which will help you generate targeted traffic to your site at no extra cost.
Once visitors come to your website via Google you need to know how to engage with them and give them what they are looking for.
Your content needs to work in conjunction with your business goals so that you can build real trust with your visitors.
Successful SEO is all about getting people to your site and getting them to take the right actions once they are there.
Call to Action for SEO Traffic
You need to know why you want people to come to your site. What kind of action do you want your visitors to take once they hit your website?
- Do you want them to fill out a quote or your contact form?
- Would you like them to opt-in to your email list?
- Or simply hit the buy button to buy your product or service?
This is only going to happen when you have utmost clarity on how you will convert the SEO traffic you generate
Remember target audience to your business website are only valuable when they interact with your content in a way you want.
At the most least you want them to give you their contact information so that you can follow-up later.
The last thing you want for your target audiences visiting your website via search engines is to leave and never come back again.
That is definitely going to give you a negative ROI.
Growing your business with the correct SEO help is not rocket science. As long as you know what a customer means to you and how you will be converting them into sales then every single visitor you get will be worth it.
Let us look into a few ways how can SEO increase traffic for your business and take it to the next level in terms of leads and revenue.
There are is no doubt that you need to generate more exposure to your offer to generate more business.
This means you will have to focus on various marketing methods to get more website traffic that converts into sales and leads.
Running ads or indulging in traditional outbound marketing practices such as cold-calling can prove to be expensive especially if and when you are starting out.
Your aim here is to reach out to your target audience and also do it in a cost-effective manner. Mainly because it helps you attract quality inbound traffic.
The most amazing part about this inbound traffic is that it is targeted and grows with time provided you are putting in regular effort or are getting ongoing SEO help from a reputable agency like Best-Digital Marketing Services.
Ultimately search engine optimisation can help you gather qualified leads without being too heavy on your wallet.
This makes it easier for you to save money on any outbound marketing activities and focus more on what works well.
2. Leads to More Customers
Having a business website that is well-structured and informative is a great way to differentiate from your competitors and get more customers.
However if nobody finds your site then it is not going to do its job – no matter how professional it looks.
No matter at what stage your business is you need to have a consistent flow of potential customers to get more sales or win more clients.
And your website happens to be an important tool in doing so.
Can SEO help you get more customers from your website? Yes – it can.
It is because target audience are potentially interested in your products or services and are right now searching for them on Google and other search engines.
With the growth of smartphone today, this probability is even higher.
3. Customer Life Journey
When target audience are in doubt about buying a product or service they will do their research online. When your website is optimised for the right keywords you can be at the right place at the right time.
SEO makes it simpler for target audience to make a buying decision.
When done correctly, this can bring your prospects closer to buying your product or service over your competition. SEO and sales go hand in hand on this account.
Every business needs customers including yours. Increasing your customer base goes beyond just getting more exposure.
You need targeted exposure so that the customers you find are qualified.
SEO will help you with that since it lets you attract the right kind of traffic and also identifies or focuses on those channels that are relevant accurate.
Agreed that SEO doesn’t give you overnight results, but the results you get by applying it consistently will speak for themselves.
4. SEO Builds Trust & Credibility
Establishing real authority can and will positively affect your business in long run. Your brand will have to work on earning authority over a period of time.
By using effective search engine optimisation, you can help your brand build trust and credibility in Google’s eyes that can lead to more traffic.
There is a strong belief amongst search users that a credible business can always be found on the first page of Google.
Your competitors will see your business site having higher authority when they see you ranking high for the right keywords.
This will obviously lead to more targeted visitors that convert into sales.
It does not matter what niche you are operating in. Local SEO can and will help your business grow when done correctly.
This is because more target audience are using their mobile devices to search for businesses like yours on a local level.
Which makes local search an integral part of your business’s online marketing strategy.
By focusing on local SEO you are optimising your business site for a specific geographic cation making it easier for people nearby to find your business and ultimately increase the chances of making a sale.
You will be able to build citations in local SEO. Building citations on review and online directory websites will boost your online visibility.
Most local searches are done when users are actively searching for a business or a certain product.
So by finding your business at the right time it will surely increase your conversions.
Here are a few tips to apply to get the most out of local SEO:
- Get your business listed on Google My Business which is a free tool that helps businesses manage their digital presence across the Google ecosystem.
- Keep your contact information updated and in sync across your site and other places such as your social media platforms, directory listings, etc.
- Seek more reviews because this happens to be a local ranking factor and will help your listing positively from others.
- Create high quality, local content related to your niche market as it can help you improve your local search rankings.
- Acquire targeted local links by building relationships with high domain authority local sites operating in your industry.
It is an established fact that ranking on the first page of Google for targeted keywords lets you attract potential customers.
The more attention you get the higher you rank.
Another hidden benefit of SEO is that it helps you get on the radar of complementary businesses.
These are businesses that are not directly competing with you and may have an audience or customer base that complements yours.
This means you can have more relevant businesses get in touch with you and give you referrals.
Since an average business is bigger than a regular customer their referrals are bound to be bigger and more consistent.
As an example: – Say you operate a web design business. You can have a content creation agency pass you referrals or even white label your services to package and sell with their own.
The possibilities are endless when it comes to partnering with other businesses especially with using effective SEO the chances of such businesses finding you are enormous.
One of the biggest challenges with traditional marketing methods such as running print ads, outdoor ads or getting a half a minute ad spot on a popular radio channel is that they are time bound.
If you do not generate results in a certain time frame you lose your precious advertising budget – £££.
On the other hand SEO lets you take advantage of the evergreen nature of the Internet and helps you stay in the forefront.
It gets you long-lasting results provided you are putting in ongoing efforts to stand out from the competition.
Over time interest in your business related topics may grow and more people will find your business via search engines.
SEO helps you gain edge over the competition over a long period of time. The delay in getting ranked should not matter.
Once you invest in SEO you will be able to gain real visibility for months or years to come.
This will give you a better return on investment and also allow you to prepare your business for other digital marketing activities.
Although SEO is evolving over time it gives you ample amount of time and chance to adjust to these changes.
Even if your business does not implement every single SEO technique it can still rank well provided your website lives up to the expectations of users and search engines.
If you want your website to actually benefit from SEO and outrank your competitors – you will have to put in serious effort and time.
Because that is the only way you will be able to maintain your rank in the long run. If not, you can always work with our SEO professionals at Best-Digital Marketing Services to help you take care of it.
When you compare SEO with other digital marketing methods you will see that it can help you achieve a higher ROI at a lower cost.
There are many reasons as to why SEO has one of the highest ROI’s but the main reason is that it lets you connect to the right people at the right time.
It is an inbound marketing strategy that is proven to work in terms of allowing you to market to your target audience.
People hardly notice SEO at work. It is not an interruptive form of marketing where you are forced to read or watch an advertisement.
You do not show up until and unless target audiences are explicitly searching for a business like yours.
When target audiences see your product pages ranking for the keywords they were searching they will be convinced that you are the right business to work with.
Creating the right SEO makes your digital marketing journey easier as interested consumers will reach out to you instead of you searching for them.
Quality SEO is not just about adding the right keywords or building links from relevant sites.
Today it is about finding the most appropriate websites with the most friendly user experience (UX).
Google does not want to send its users to a poor-looking, slow-loading website with bad navigation. It wants to give its users a user-friendly experience.
When and if you use SEO professional they will work on enhancing the complete user experience for your business website.
Everything from the speed of your website to how mobile-friendly it is can make a difference to your rankings in the search engines.
These factors will also impact the conversion rate of your site therefore it always makes sense to improve the user-friendliness of your website.
Your potential customers will trust your business more if you have worked on building brand value.
Having a strong brand value is integral for any business especially the one that is starting out.
SEO lets you increase your brand value without increasing your costs. With a small investment you could be on your way to build real brand value that ultimately helps you get more customers.
Using SEO to build primary brand value in your target industry makes sense for any business that wants real-world results without having a huge investment at stake.
It automatically makes SEO one of the most reliable tools to increase visibility in your market and boost your business’s reputation.
Wrapping up – Are you ready to start with SEO?
With all the benefits described above it is easy to see why SEO is important for businesses of all sizes.
It helps you boost ranking and also help you build stronger relationships with your target audiences, leads and customers.
We have told you what you need so now it is time to implement it.
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