Search engine marketing - SEM and pay per click - PPC is a thriving and powerful strategy that quickly generates increased high-intent traffic to your website.
At Best-Digital Marketing, our SEM experts can help you use paid search as a strategic supplement to your content marketing campaigns. Our all in one SEM services handles your search engine marketing strategy from top to bottom: research, execution, testing and tracking.
Best SEM Services
SEM – Search engine marketing encompasses a range of activities all centred around making your website more visible when consumers use search engines like Google, Bing, Yahoo, You Tube or other search engines.
If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages – SERPs or it will never deliver the value to your business that today’s economy demands.
With an estimated industry spend of $129.34 billion in the previous year, SEM and pay per click – PPC is a thriving and powerful strategy that quickly generates increased high-intent traffic to your website.
- The first 3 paid ads on search engine results pages receive 46% of all clicks
- PPC ads are one of the top three sources of website conversions
- Paid ads receive 65% of all clicks made by users who intend to purchase
- Search ads can boost brand awareness by up to 80%
SEM – Search Engine Marketing is the most targeted and efficient form of digital advertisement. We put your brand in front of audiences who are already actively searching on search engines like Google, Bing, YouTube or other search engines.
Our all in one SEM services manages your search engine marketing strategy from top to bottom: research, execution, testing and tracking.
The following paid search advertising statistics confirms and further stregthens why PPC campaign is required to increase and improve your brands exposure and recognition.
95% of ad clicks on mobile devices go to Google Ads’ campaigns
90% of consumers say ads influence their purchase decisions
87% of web traffic comes via search engines
75% of users say paid search ads make it easier to find information
64% of mobile searches take place on Google
63% of total ad spending goes to mobile
60% of users click on mobile ads at least once a week
52% of ad clicks come from mobile devices
What Is SEM?
SEM is known as Search engine marketing or sometimes also called as search marketing. Managed search engine marketing services and SEM refers to the methods by which a business uses search engines like Google to advertise to users.
Search engine marketing is a form of paid search advertising that promotes your content at the very top of search engine results pages – SERPs.
The publisher of the ad pays a fee every time a user clicks on the paid search result which means SEM is a type of pay per click – PPC or cost per click – CPC advertising.
Get Your SEM Campaigns Working For You
Why Do We Need SEM?
Digital marketing has largely pivoted away from paid advertising in the past decade, as evidenced through the huge demand and rise of content marketing.
Nevertheless, SEM and other forms of click advertising still have substantial strategic value when used correctly as part of a larger marketing strategy.
Some of the reasons why you should use SEM in your digital marketing efforts include the following but not limited to:
SEM Increases Brand Awareness
Non-paid search results on the first half of Page 1 regularly see CTRs of 50% or higher which is much better than the 2% delivered through paid search.
Nevertheless, paid search results are still the first listings users see as they scroll through Page 1 of SERPs.
This exposure can help build brand awareness by as much as 80% in some cases according to Google.
In contrast, SEM positions you at the top or bottom of page one. A business that has no current visibility or brand awareness can instantly get some attention.
With our experienced SEM consultants, we can turn this visibility into paying customers which will have a huge impact on your revenue.
Better Click Through Rate - CTR & Instant Revenue
Click-through rates – CTR for most forms of display advertising average less than 0.5% which means that – of the users who see a display ad, less than half a percent will actually click on it.
By comparison, the average CTR for paid search campaigns is 2%. Paid SEM services are several times more likely to move the needle for your business than other forms of digital advertising.
With the right ad copy and correct SEM strategy in place, you can see sales coming in the same day. It does not need time to rev up and it is really easy to get started with display ads.
However it does require maintenance to get the right SEM return on investment – ROI.
Potential for Quick Results
Making your way to Page 1 of search results in Google, Bing and other search engines through organic content marketing takes time and effort – up to 100 days in many cases.
As you build out your organic content and optimise your existing web pages to perform better on search, SEM can help provide some relief in the way of generating traffic.
SEM is not a substitute for an organic strategy, however it can be useful for supporting the early phases of your content marketing efforts.
Reach Audiences At the Right Place & Time
Over 93% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source.
It does not matter what your product or service is. With only some rare exceptions, their journey starts online.
Being visible in search results means being where the customers are. It is also the perfect time to boost your website traffic and earn a new customer.
People use search engines because they are looking for something. Being the one to deliver it helps you build a trust bank account with that person.
Even if that click does not result in an immediate sale, it is a touch point that furthers the buyer’s journey toward becoming a paying customer.
Want To Boost Visibility And Increase Brand Awareness?
SEM Shortcuts to Product Pages
Major search engines like Google and Bing provide PPC shopping ads that list toward the top of a SERP.
For B2B and B2C brands that sell products and services directly through their site or through other online marketing places, paid shopping ads basically provide a shortcut to the online point of sale.
Reach Your Prime Target
SEM allows you to get really focused in on your target customers in a way you never could with traditional marketing.
Because it would be very expensive compared to the traditional route.
An ad in Google Ads – formerly known as Google AdWords or Bing does not cost you anything until someone clicks on it and you can create as many as you like.
The point is – the more targeted you can make that ad, the better that ad will perform with customers.
At Best-Digital Marketing, we target at a level that will connect at a meaningful level and you will know exactly who will benefit from your product or service thus speaking directly to your prime target– audiences.
SEM Give You a Competitive Advantage
As a full service digital marketing company and through exceptional SEO strategy, you can appear above your competitor with paid ads.
The vast majority of businesses are not using SEM to its full potential. They are paying more and getting less and chances are your competition is one of these.
With a strong SEM strategy and compelling copy of your own, you expert SEM strategist will put you in advantage over the less savvy competition. The right strategies can also outsmart them to increase your own market share.
Promotion for Local Services
More than 30% of all searches have local intent. For local services such as plumbing, landscaping and event planning, listing near the top of results could make the difference between business going to them or to a competitor.
Google offers Local Service Ads that local-services businesses can use to rank higher in search results.
Unlike paid search, publishers pay for lead generation not for clicks. Leads count as phone calls, messages or bookings made through the ad.
How Best-Digital Marketing's expert SEM consultants can help
We are an experienced and talented team of passionate consultants who live and breathe SEM – search engine marketing.
We have developed search strategies for leading brands from small and medium sized businesses across many industries in the UK and worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success.
Our search engine marketing agency provides the following and more:
Search Engine Marketing
We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand.
We will advise on the best approach, whether it is PPC, SEO or a combination.
Pay Per Click Management
Pay per click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget.
The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
Search Engine Optimisation
Everyone wants to be at the top of the search results page but you deserve to be there.
Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.
Social Media Network Strategy
We help you set clear social objectives without taking ownership or managing your accounts directly.
This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviours for your brand.
Content Strategy And Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them.
Our team of creatives will work with your brand, developing content strategy built around your own customer’s personas & buyer’s journey.
Analysis, Analytics And Reporting
We love to analyse data to find insights, whether it is about your users, customer journey or attribution.
We believe this is the only way to get the very best out of your search engine marketing campaigns and understanding their real value.
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How Does SEM Work?
For the search engines to operate effectively, they use certain complicated algorithms. This ensures that the search queries give the most relevant results depending on the location and other information that may be available.
This paid search advertising works in such a way that the sponsored ads appear either at the top or beside the very first search engine results. It helps to give the advertised websites more visibility as well as prominence over other websites when compared to the organic SEM.
In the search results page, there will be various ads from different companies whose keywords will most likely match the words that you entered in the search box.
The ads are more likely to be found on the most prominent locations on the search engine results page alongside the search listings that match the entered keywords.
These paid listings are always the most relevant to the specific search that you entered, therefore, you are more likely to click on them.
Search engine management involves a bidding process, whereby publishers compete to list for search queries.
Pay Per Click SEM
For Google’s Search Network, ad publishers bid for space based on the maximum amount they are willing to pay per click and the quality of the ad.
Google determines which CPC ads to display through the following process:
- It multiplies the maximum bid by a Quality Score. The Quality Score is based on the page’s relevance to the keywords used in the search query, the CTR of the page, past ad performance on that page and overall performance of the page.
- The resulting score is the Ad Rank. Only pages that meet the Ad Rank Threshold are considered for display in a search query.
- Finally, Google decides the order of the ads to post based on Ad Rank. The ad with the highest ranking takes the No. 1 spot.
With Quality Score as a factor, the highest bidder is not necessarily the winner.
SEO versus SEM
The main difference between search engine optimisation – SEO and SEM is that the former is unpaid.
SEO relies on organic, unpaid content to improve site visibility. This might include on-page optimisation with technical SEO and website copy optimised to rank for specific keywords. It could also rely on off-page optimisation through social media marketing, email marketing, backlink strategies and other off-site tactics.
Without strong SEO, SEM can end up costing more money. This is because of the important role that Quality Score plays in determining Cost Per Click – CPC.
Optimising your website or landing page to rank for certain keywords is therefore important for determining the cost of PPC strategies.
Here is how Best-Digital Marketing's SEM services work
Step 1: SEM Consultation
When you start working with Best-Digital Marketing Services on your SEM campaigns and strategies, you will be assigned a dedicated team which includes a PPC strategist, project manager and content marketing strategist.
Step 2: SEM Planning
Our high calibre experienced team will work with you to define your goals and Key performance Indicators – KPIs and the best ways to leverage SEM to achieve those goals.
Step 3: SEM Strategy
The ad networks that will work best for you depend on your industry, target audience, business goals and much more.
We will collaborate with you to find the best strategy for your business.
Some of the techniques and tactics we use include but not limted to:
- Display ads – Google Display Network.
- Retargeting – Adroll, ReTargeter, Criteo and Perfect Audience.
- Paid text ads – Google Ads – formerly Adwords or Bing Ads.
- Shopping campaigns – Amazon Advertising or Google Shopping Campaign.
- Paid content syndication – Taboola, Zemanta, ZergNet or Outbrain.
Step 4: SEM Monitor And Reporting
Our PPC management services include monthly monitoring and management of your paid search campaigns.
We will show you how your strategy is performing and make suggestions on how to improve further based on performance data, research and analytics.
We will also recommend the SEO services that can help support your SEM campaigns by driving organic traffic to your website, whilst improving your quality score – QS.
Get Your PPC Campaigns Working For You
Why Best-Digital Marketing Services for SEM?
We review your individual needs as a client and help you decide what services and solutions are right for your business from our SEM packages.
Not every client is the same and not every client needs the same service, so we provide a range of search marketing services to suit these varying needs.
Whether it is one off consultancy or an ongoing integrated search engine marketing campaign comprising search engine optimisation, pay per click & social media, we are able to provide a bespoke SEM services that suits your needs.
Best-Digital Marketing’s search engine marketing services all operate with a single ethos in mind. We must provide consistently strong return on investment with first class account management.
As a full-service digital marketing agency, Best-digital Marketing can take the reins on your SEM campaign management.
Our expert PPC strategists can help you through every phase of the SEM process.
- Setting goals for what you want to achieve through your paid campaign.
- Strategizing how to best use that spend.
- Setting up Search Engine Marketing – SEM campaigns.
- Making recommendations for how to lower CPC while improving impressions – by optimising your ad’s landing page and improving your local SEO.
- Crafting short-form ad copy that can improve CTR.
- Measuring KPIs such as impressions, Click Through Rate – CTR, bounce rate, conversions and other metrics.
- Adjusting and pivoting the strategy based on data driven findings.
We know that just providing excellent results is not enough – search marketing can provide valuable insights into many parts of your business so we promote clear dialogue and in-depth discussion to ensure your whole business benefits from any online marketing campaigns.
We will make sure you get what you pay for and more.
Partner With Our Expert SEM Strategist Team
We are not your typical digital advertising agency.
Here is how we stand differently:
- Industry leading expertise. We take part in cutting-edge training for the latest and greatest digital advertising tools even before they become widely available.
- Consistent attention. Our professional experienced team gives each of our clients’ consistent attention throughout our partnership.We constantly test, evaluate and implement strategies to improve your ROI, whether you are brand new or have partnered with us for years.
- Advanced strategy. Our PPC specialists are well-versed in advanced advertising strategy taking your ad account to awesome.
- 100% transparency. We report on everything – the good and the bad.
- No accounts held hostage. At Best-Digital Marketing Services, we believe your account should always belong to you so if your partnership ends, your ad account and all the work that went into it is your – no matter what.
- No long-term contracts. There are no long-term contracts at our agency. Our partners can leave our service with only a 30-day notice. That means we have to earn your business every single month.
- Customised reporting. We create customised live dashboard reports that include any and all data you want to see on how your account is performing.
You will have full access to your report anytime during your partnership – in addition to your Analytics and Ads accounts.
Some of our other related services include:
PPC mANAGEMENT & CONSULTING
PPC PRICING PACKAGES
for better CPC campaigns
BEST-DIGITAL MARKETING SERVICES ALSO PROVIDE THE FOLLOWING ADDITIONAL SERVICES
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We will provide you with everything you need to know about how we can support you and your business website
We will provide you with everything your website needs to be safe and secure.
We will provide you with everything you need - to promote your business to customers.
We will provide with all the relevant training for you and how to manage your website, traffic, leads and much more
We will provide you with everything your website needs to make your customers aware of your business.