search engine optimisation - seo

Search engine optimisation- SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

There are different types of SEO – Local SEO, On-Page SEO, Technical SEO, Off-Page SEO, National SEO, Organic SEO, Business SEO, Keyword Research SEO and much more.

Search Engine Optimisation - SEO Services

Search engines like Google, Bing and Yahoo generate the majority of all website traffic.

At Best- Digital Marketing Services, our Search Engine Optimisation – SEO Services are designed to drive more of that traffic to your site.

This is how you outrank your market rivals on search engines and have a better shot at outperforming them in business.

Great content equals better rankings and better user experience – UX

There are hundreds of ranking factors that search engines take into account when choosing where to place webpages in the search engine results pages – SERPs. But at the top level, the three core search engine optimisation – SEO practices fall under – content generation, links and technical optimisations.

When it comes to gaining top rankings in search engine results – content is king. Search engines are driven by complex algorithms that reward user-friendly, quality websites with high rankings.

This means to be successful online, websites need to contain high quality current, useful information including regular updates, blog posts and links to and from other high authority sources.

Getting the wrong links to your website can be detrimental to results. Building a fantastic network of links will be a key part of ranking top for any target search phrases.

There are also technical elements of a website that need to be right. Our experienced search engine optimisation – SEO services team will look under the hood at the code that Google sees.

What Is Search Engine Optimisation Or SEO?

Search Engine Optimisation is the process of raising the visibility of your website for any search terms ( set of keywords) typed by your potential customers into major search engines thus improving your website’s ranking in the organic listings.

SEO puts your business in front of potentially millions of customers at the very moment they type their requirement.

Search Engine Optimisation will also consider analytics, user experience and analytics to help measure success and improve your website.

By improving the ranking of your website you will start attracting traffic which will eventually lead to more enquiries and sales.

What Search Engine Optimisation - SEO Includes:

Review and Analyse

REVIEW & ANALYSIS

We will review your website and performance to identify potential areas for improvement and retain those working well. 

Keyword Research

KEYWORD RESEARCH

We will establish your target market search – keywords for your products or services in your industry.

Content

CONTENT

We will help you to create the content your customers and visitors are looking when they land on your website.

On Page Optimisation

ON PAGE OPTIMISATION

We will ensure your website is optimised for the keywords your target market is searching for.

Off Page Optimisation

OFF PAGE OPTIMISATION

We will improve your website ranking and authority with Google by building external links.

Tracking

TRACKING

We will provide you a monthly report showing how your keywords are performing on Google.

Hundreds of factors determine how well a search engine ranks in Search Engine Results Pages (SERP) including:

Citation Optimisation

CITATION OPTIMISATION

Your business mentions on other websites & search engines. Help to build trust - who you say you are and where you say you are. More citations - more visibility. 

Backlink Audit

BACKLINK AUDIT LINK

We will look at quality links, anchor text, geographic location, landing pages pointed to, link acquisition & loss/time graph pattern. 

Competitor research

COMPETITOR RESEARCH

We will research and analyse your competitors and use the information gathered to your advantage based on your approval of implementation.

Penalty Protection

PENALTY PROTECTION

We will eliminate/disavow malicious, bad/spam links. Allows Google to understand that you are NOT part of that link. 

Internal Page Analysis

INTERNAL PAGE ANALYSIS

We will analyse internal pages to ensure appropriate keywords are assigned to enhance usability and conversion rate.

Technical SEO

TECHNICAL SEO

We will ensure your website is technically sound so that Google can crawl and index your content.

A Data-Driven, Strategy-Fueled, Creatively Focused SEO Agency

As a full digital marketing service agency – Best-Digital Marketing Services puts a complete marketing team inclusive of SEO specialists, content strategists, content writers, designers and developers at the core of your strategy.

We deliver an excellent SEO consulting services such as keyword research or SEO audit.

Alternatively we can function as your dedicated Search Engine Optimisation agency – providing ongoing strategic guidance and data-driven recommendations for your campaigns and executing creative campaigns.

Whatever you choose you will get a professional SEO service that keeps on giving. We are experts in enhancing every Search Engine Optimisation campaign we work on to commercial value and best returns.

We are result driven and provide value.

SEO - Search Engine Optimisation -Search Engine Optimization

Whatever you choose you will get a professional SEO service that keeps on giving.

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BEST SEARCH ENGINE OPTIMISATION PACKAGES

FROM £1,999

OPTIMISE AND INCREASE YOUR RANKING TO GENERATE EXTRA LEADS
SALES AND TRAFFIC TO YOUR WEBSITE.

Outrank Your Competition

Outrank Your Market Rivals And Competitors

Google is the largest index of information that has ever existed and every day that index is queried some 3.5 billion times. Still think you can compete without search engine optimisation?

The sooner you start identifying and ranking for queries that are relevant to your brand – the sooner you can start outperforming your market rivals.

On Page SEO Services

Our On Page SEO Services refers to any technical SEO campaign that is conducted directly on-page.

These are almost always organic efforts such as optimising your commercial landing pages to rank for high-value keywords, publishing high-quality blog content. 

It may also be remediating crawl errors that prevent search engine bots from crawling key pages and any other on-site enhancements.

Some of the popular services we offer as part of On-Page SEO packages include:

✅ Page speed optimisation.

✅ Meta Tag optimisation.

✅ Website traffic analysis.

✅ Featured-snippet optimisation.

✅ Conversion Rate optimisation and Call-to-Action – CTA Marketing.

✅ Content writing for blog posts, conversion landing pages, commercial landing pages and lead generation content for website and white papers.

✅ Content refreshes.

✅ Search Performance Assessment – SPA.

✅ Web Design and User-Experience – UX Design.

✅ Technical SEO audits and rectifications.

✅ Mobile optimisation.

✅ Website SSL setup.

✅ Much more.

On Page SEO Services for Business

Our On Page SEO Services are designed to drive more traffic to your site.

Off Page SEO Services

Off Page SEO Services  is everything you do off your site to improve your domain’s performance in SERPs.

Your site’s ranking is highly dependent on interactions that occur elsewhere on the web especially  organic backlinks from trustworthy sites which are important.

Search engines see these as affirmation of your domain’s authority and trustworthiness. Promotion and distribution on social media and email are also key in driving traffic to your web pages.

Off Page SEO Services For E-Commerce

Our Off Page SEO Services will help you outrank your competitors and market rivals.

At Best-Digital Marketing Services –  you willl have access to our Off Page SEO experts who can prescribe strategies to improve organic traffic and help ensure that your domain will show up in SERPs.

These marketing activities include:

✅ Email marketing.

✅ Social media management.

✅ YouTube marketing.

✅ Display advertising.

✅ Co-ordinating with other site publishers to create guest posts.

✅ Ghost-writing guest posts.

✅ Reaching out to influencers to help build a backlink portfolio.

Organic SEO Services

Organic Search Engine Optimisation is the core value of our content marketing services. Unlike paid search results which can earn between 4% to 7% of Click Through Rate – CTR – the number 1 spot in organic search has a CTR of more than 33%.

At Best- Digital Marketing Services – we assign a SEO consultant to assess your website’s ranking on organic search, the number of  keywords you rank for, any technical SEO issues affecting your site’s performance in SERPs and how you stack up to your market rivals.

Organic SEO also has long term commercial value. A YouTube ad has a shelf life but a landing page with target keywords ranking on Page 1 of Google is valuable until someone manages to outrank it.

Our SEO consultants rely on Google Analytics, Search Console and Best SEO tools. Based on our findings – our SEO strategist will tailor a marketing campaign.

Some of the measures we may take to improve your organic rankings include but not limited to:

✅ Advance Keyword Targeting

✅ Blog writing.

✅ Guest Posting on other websites.

✅ Link Profile Analysis

✅ Persona Development.

✅ Landing page Re-optimisation.

✅ Organic Link Building.

✅ Technical SEO.

✅ And More

Organic SEO Services For Business

Our Organic SEO Services will improve your site’s performance in Search Engine Results Pages – SERPs.

Local SEO Services

Local SEO Services is a crucial component of successful SEO for businesses that primarily focus on local audiences and for companies that have national reach.

It is estimated that nearly half of all searches are local queries therefore ranking for keywords that include near me and other location-specific qualifiers are important for all local businesses.

Local SEO Services For Business -company

Our Local SEO Services can help you optimise your website for local searches and audiences.

At Best-Digital Marketing Services – we can help you optimise your website for local searches and rack accordingly.

Some of our local SEO offerings include:

✅ Google My Business optimisation.

✅ Localised Content Creation and Enhancement.

✅ Targeted Local Link Building.

✅ Name, address, phone number, website (NAPW) updated.

✅ Business Directory Management.

✅ Technical SEO for Multi-Location sites.

✅ Mobile Optimisation.

✅ Online Reputation Management.

✅ Brand Monitoring.

ALL IN ONE SEO PACKAGES

FROM £1,999

OPTIMISE AND INCREASE YOUR RANKING TO GENERATE EXTRA LEADS
SALES AND TRAFFIC TO YOUR WEBSITE.

Paid SEO Services

Paid SEO also known as Search Engine Marketing or SEM involves using pay-per-click ads that appear at the top of page 1 in Google or Bing.

Site publishers bid on relevant keywords that they would like their ad to display for so each time a user clicks on that ad at the top of SERPs – the publisher of the ad pays a fee.

A paid search result will almost always see a significantly lower CTR than an organic result on page 1.

Paid SEO or SEM has value for businesses in the form of improved brand awareness and their ability to target commercial-intent keywords.

Our SEO experts can support your paid search efforts in any of the following ways:

☑ Meta Description Analysis and Optimisation.

☑ Creating ad landing pages.

☑ A/B ads testing.

☑ Identifying Competitive Keywords.

☑ Refining your Target Audience.

☑ Optimising ad landing pages to improve the Quality Score of an ad.

Paid SEO Services - Search Engine Marketing -SEM

Our SEM Services can help improve your brand awareness and target commercial – intent keywords.

Technical SEO Services

Technical SEO is a process of ensuring that technical on-site elements of  your webpage is configured to maximise the potential organic visibility in search engines.

This includes making sure your website can be easily crawled and has the best fitting for User Experience- UX and Entity Classifications -EC.

The practice of Technical SEO can ultimately impact your site’s ability to rank for relevant keywords in search engines.

Google’s process of ranking a website can be broken down into four stages:

CRAWL      RENDER      INDEX      RANK

Speed

SPEED

We will ensure your site runs super quick providing a fantastic user experience for your customers /visitors.

Crawl

CRAWL

We will ensure Googlebot is able to access your robots.txt file, crawl and index your content.

Sitemap

SITEMAP

We will create an XML sitemap that tells Google what pages and posts you have on your website.

Mobile - Tablet

MOBILE & TABLET

We will ensure your website is mobiles and tablet friendly.

Directory Submission

DIRECTORY SUBMISSION

We will ensure that you website is linked to authority sites that will increase your rankings.

Broken Link Repair

BROKEN LINK REPAIR

We will ensure any broken links within your website is fixed to avoid any Google penalty.

CMS

CMS

We will ensure your website uses a search engine friendly content management system - CMS.

Broken Link Repair

WEBSITE MIGRATION

With proper planning and the right experts working on a project could impact your organic search performance.

National SEO Services

At Best-Digital Marketing Services, we work with many businesses who have national reach and require the ability to establish a location and National SEO presence.

This requires careful keyword research and analysis to ensure that certain terms have value regardless of where in the country they are being searched for.

If there are regional variations we will be targeting those variations used by your most lucrative markets.

national-seo-services

Our National SEO Services can help you reach  your target audiences at National level.

By targeting search terms unrestricted by local keywords there is potential to reach a huge number of customers. This is ideal if your business offers products and services throughout the UK.

In addition to using Advanced Keyword Research Tools – some of the ways we help businesses and companies achieve SEO marketing on a national scale include:

☑ Using data to create SEO Strategies that guide Content Marketing Strategy.

☑ Employing E-commerce SEO best practises.

☑ Assisting with Multi-site and Multi-location SEO.

☑ Performing Website Traffic Analysis.

☑ Google Map Optimisation.

☑ Keyword Mapping and Focus Strategy

Business SEO Services

All of our services are Business SEO services. Because every SEO strategy we develop is laser-focused, customised and tailor-fitted to our individual clients to ensure the results are focused to achieve their commercial goals.

In addition to all of the above -mentioned services we endevour to help businesses achieve SEO success by:

  • Matching every SEO service we offer to a larger digital marketing plan.
  • Creating adaptable and result focused SEO strategies and campaigns
  • Working closely with individuals, businesses and company stakeholders to ensure every SEO campaign is aligned with your objectives.
  • Tracking KPIs and providing intuitive SEO reports that monitor your progress over time.
  • Assigning experienced content writers to write keyword-optimised copy for your target audience.
  • Updating you on Search Engine Algorithm changes and pivoting your strategies accordingly to ensure we are still on target to hit your goals.
Business SEO Servcies for business-company

Our SEM Services can help improve your brand awareness and target commercial – intent keywords.

Video SEO Services

Google and other search engines are getting increasingly better at crawling on-screen elements that are key in helping users discover video content online.

Search engines still rely heavily on on-page elements to index and rank videos that appear in Search Engine Results Pages – SERPs.

Video SEO Services

Our Video SEO Services can help create high quality visual content for your target audience and give your brand the right exposure.

At Best-Digital Marketing Services, we have professional video and animation teams capable of creating high quality visual content for your target audience.

Our Video SEO experts work directly with your team to ensure your videos gets the exposure it needs via:

  • YouTube optimisation.
  • Link building.
  • Promotion on social media.
  • Optimised meta descriptions, meta tags and URL strings.
  • Better-organised video playlists.
  • Higher user engagement.
  • Strategic use of video in landing pages, blog posts and other multimedia content.

What Are Keywords?

Keywords are:

– words and phrases that identify what people are searching for
– words and phrases that describe the topics you write about
– same as bridging the gap between your content and your audience to help them find it.

Keyword research is the process of finding the terms that people enter into search engines to use them for web pages, content creation and marketing.

What Keywords To Use For SEO

Head Keyword

HEAD KEYWORDS (RESEARCH)

Usually short 1 to 2 words. They have an extremely high search volume and are extremely difficult to rank.

Body Keyword

BODY KEYWORDS (CONSIDERATION)

Usually 2 to 3 word phrases with moderate search volume but are less competitive so slightly easier to rank for.

Long Tail Keyword

LONG-TAIL KEYWORDS (PURCHASE)

Consists of 4 or more words and very specific. Search volume is low and accounts for bulk of web traffic and easier to rank.

Benefits Of On-Page Optimisation

Add structure data mark up code on website.

Claim authorship of content in your industry.

Asses and improve page loading times by utilising fast cache.

Add in-content links where appropriate.

Remove unnecessary outbound links to reduce bounce rate.

Fix duplicate content issues.

Create a user friendly 404 error page.

Create and submit an XML site map.

Add social media sharing button on website.

Set up Google Analytics and Search Console.

Additional Benefits Of On-Page Optimistaion

Assign existing or create new pages for each keyword.

Add keywords to urls, title tags, meta descriptions, header tags and alt tags on website.

Ensure each page has unique and descriptive title and description to rank better.

Improve content to match/better content on competitor websites.

Assess existing and potential keyword targets.

Remove, merge or add to pages that have little useful content on them.

Check the site loads properly in different web browsers and screen resolutions.

Analyse inbound link profile.

Ensure call to actions buttons are located in prominent positions to maximise returns.

Link to important pages from the homepage and/or main navigation area to rank in SERP listing.

Improve the readability and formatting of written content on your website.

Check for and fix broken links to avoid Google penalty.

Come On - let's start optimising

ALL IN ONE SEO PACKAGES

Choose Your SEO Package And See How We Can Help Your Business.

PROFESSIONAL

Free Setup

£3,999

 Per Month

 Recommended for E-Commerce Business

Up to 25 Web pages
Focus up to 25 keywords
Time Frame 9 to 12 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
RSS feed
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Video Submission
Facebook, Twitter, Google+ Page Creation
Facebook, Twitter, Google+ Updating Daily
Other Social Media Site Updating
Local Business Listing
Blog Creation & Submission
Blog/Forum Posting & Commenting

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ADVANCED

Free Setup

£2,799

 Per Month

 Recommended for Small / Medium Size Business

Up to 15 Web pages
Focus up to 12 keywords
Time Frame 9 to 12 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
RSS feed
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Video Submission
Facebook, Twitter, Google+ Page Creation
Facebook, Twitter, Google+ Updating Daily
Local Business Listing
Blog Creation & Submission

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STARTER

Free Setup

£1,999

 Per Month

 Recommended for Sole Trader / Small Business

Up to 10 Web pages
Focus up to 7 keywords
Time Frame 9 to 12 Months
Website Analysis
Competitor Analysis
Meta Title, Keyword & Description
Page Title, header, Image & Alt Tag
XML Sitemap/ Robots.tx
URL structure & Internal Linking
404 Error Page/ 301 Redirection
Content & Keyword optimisation Included
W3C validations Included
Manual Search Engine Submission
Directory Submissions
Manual Link Biuilding
Social Bookmarking
Facebook, Twitter, Google+ Page Creation
Local Business Listing
Blog/Forum Posting & Commenting




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