Search Engine Marketing – SEM Consulting
Search Engine Marketing – SEM can generate 175% more conversions from clicks than organic content when used as part of a bigger digital marketing campaign. And here at Best-Digital Marketing Services - we know how to do it.
At Best-Digital Marketing, our all in one SEM Managed Services handles your search engine marketing strategy from top to bottom: research, execution, testing, monitoring and reporting.
What Is Search Engine Marketing – SEM?
Search engine marketing – SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. It has never been more important to advertise online today and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages -SERPs.
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads also known as pay-per-click – PPC ads, come in a variety of formats. Some are small, text-based ads, whereas others such as product listing ads -PLAs also known as Shopping ads are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they are ready to make a purchase.
This is why search engine marketing – SEM is so effective and a powerful way to grow your business.
The following search engine marketing statistics confirms and further stregthens why PPC campaign is required to increase and improve your brands exposure and recognition.
75% of users say paid search ads make it easier to find information
95% of ad clicks on mobile devices go to Google Ads’ campaigns
87% of web traffic comes via search engines
90% of consumers say ads influence their purchase decisions
52% of ad clicks come from mobile devices
64% of mobile searches take place on Google
60% of users click on mobile ads at least once a week
63% of total ad spending goes to mobile
Paid Search And Organic Search Work Together
Search engine marketing is a form of advertising in which site publishers bid on specific keywords for the opportunity to be listed above organic search results.
Organic search engine optimisation – SEO is unpaid efforts to rank higher in search engine results pages – SERPs including but not limited to:
- Content for SEO.
- Link building.
- Traffic generation through social media.
- Technical SEO.
Organic search results have significantly higher click-through rates – CTR than paid results. The top organic listing on Page 1 of SERPs has a CTR of nearly 32 which means that it commands the biggest chunk of search engine traffic.
Despite listing above the first organic search listing, paid listings have an average CTR of a little less than 2%.
Therefore by contrast the conversion rate of paid search results is more than 15X that of organic results.
Google has found that when a site has strong organic search results, they will increase their click-through rate for their PPC ads on the same SERP. Another study found that the phenomenon can also work in reverse – paid search can also boost the results of organic campaigns.
Paid search can also help industry newcomers who want to grow their business build brand awareness. Paid search listings are still sitting high at the top of Page 1.
At Best-Digital Marketing, our highly skilled and experienced SEM consultants know how to merge the value of SEO and SEM in a complete, highly tailored, prescriptive online marketing strategy.
Improve Your Local SEO With Our SEM Expertise
Our Search Engine Marketing - SEM Consulting Services
Best-Digital Marketing offers a range of Search Engine Marketing – SEM consulting services to help your business make sense of paid search.
Many Google AdWords advertisers find effectively managing the intricacies of a paid search campaign to be both time-consuming and confusing.
This is why our SEM consulting services are invaluable to businesses that want to maximise their PPC ROI and focus on taking care of their customers.
Best-Digital Marketing’s SEM consultants take a holistic approach to paid search to ensure it serves specific marketing goals and we track every campaign each step of the way and pivot as needed to improve outcomes.
By collaborating with content strategists and SEO consultants on the larger marketing strategy, our SEM experts ensure that no ads spend is misplaced.
They also assess how other variables influence the performance of your paid search efforts like:
- lack of organic online presence
- relatively poor search engine ranking
- below par meta descriptions
- unengaging landing page copy
- unintuitive UX site
Our highly skilled and experienced SEM consultants provide guidance on how to keep these factors from halting your SEM success.
Paid Search Strategy and Execution
Maximising the value of paid search requires a clear end goal. Best-Digital Marketing can help you assess that end goal and identify the opportunities to use paid search to achieve them:
Improve Local SEO
Google offers Local Service Ads that local service companies such as electricians, plumbers and other local services can use to generate leads.
Unlike traditional paid search – ad publishers pay per lead with a lead being a phone call, message or booking made through the ad.
Better Click Through Rate - CTR & Instant Revenue
Click-through rates – CTR for most forms of display advertising average less than 0.5% which means that – of the users who see a display ad, less than half a percent will actually click on it.
By comparison, the average CTR for paid search campaigns is 2%. Paid SEM services are several times more likely to move the needle for your business than other forms of digital advertising.
With the right ad copy and correct SEM strategy in place, you can see sales coming in the same day. It does not need time to rev up and it is really easy to get started with display ads.
However it does require maintenance to get the right SEM return on investment – ROI.
Supplement Your SEO Efforts
Organically improving online presence is a long game. It takes time and effort to rank for keywords, build up your backlink profile and optimise your site for maximum search visibility. Paid search can help generate traffic.
Reach Audiences At the Right Place & Time
Over 93% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source.
It does not matter what your product or service is. With only some rare exceptions, their journey starts online.
Being visible in search results means being where the customers are. It is also the perfect time to boost your website traffic and earn a new customer.
People use search engines because they are looking for something. Being the one to deliver it helps you build a trust bank account with that person.
Even if that click does not result in an immediate sale, it is a touch point that furthers the buyer’s journey toward becoming a paying customer.
Want To Boost Visibility And Increase Brand Awareness?
Build Brand Awareness
Targeting certain keywords for paid search can help get your listing in front of your target audience even if the CTR is not great.
Your presence on SERPs can improve brand recognition for a low cost because with paid search – you only pay when a user clicks on the ad but there is still some value in them just seeing it. Paid search can build brand awareness by 80%.
Creating Remarketing Lists for Search Ads – RLSA
Google Ads and other platforms make it easy to target users who have already visited your website.
This is one of the most powerful features of paid search and one of the most effective ways to supplement your SEO campaigns by retargeting deeper-funnel leads.
Our SEM consultants can also manage other PPC campaigns through the Google Ad Network, content syndication channels, social media networks and other platforms.
They can help you optimise and diversify your ads spend across these different networks to maximise results.
SEM Give You a Competitive Advantage
As a full service digital marketing company and through exceptional SEO strategy, you can appear above your competitor with paid ads.
The vast majority of businesses are not using SEM to its full potential. They are paying more and getting less and chances are your competition is one of these.
With a strong SEM strategy and compelling copy of your own, you expert SEM strategist will put you in advantage over the less savvy competition. The right strategies can also outsmart them to increase your own market share.
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In-Depth Keyword Research
Search engine marketing – SEM is a type of pay-per-click – PPC marketing. Each click on the paid listing comes with a fee called the cost-per-click – CPC.
Highly competitive keywords that many site publishers are attempting to rank for on both paid and organic search results can have a CPC of $55 or more.
Best-Digital Marketing’s consultants work within the Google Ads and Bing Ads platforms and consult other keyword research tools to create lists of industry-specific keywords within your budget and that align with your target audience’s search intent.
Metadata Optimisation and Landing Page
Every paid ad needs a landing page after a user clicks. On the Google Ads platform – a Quality Score is given to that landing page.
The Quality Score is based on the performance of that web page including its CTR, keyword relevance and various other factors.
If your page has a high Quality Score, you can earn a lower CPC rate and beat out higher bidders.
Our highly skilled and experienced SEM consultants can make recommendations for how to improve your Quality Score of the landing pages you use in your paid search ads in several ways but not limited to:
Our SEM consultants test the efficacy of different landing pages for various keyword campaigns. This can help improve Quality Score, target the right audience and boost overall customer conversions.
UX / UI and Design Audits
We can assess your landing page’s UX using heat mapping and other forms of analysis to ensure that it is optimised to drive conversions.
We can also build custom calls-to-action – CTA and help you optimise forms.
In addition to identifying optimal keywords, we can conduct additional research that will improve your page’s relevance to those keywords.
Our experienced and highly skilled team of writers can optimise existing copy or craft new copy to help improve the Quality Score of the page.
Meta Description Analysis
Meta descriptions for paid search listings have a significant impact on click through rates – CTR.
Our consultants can create and craft keyword-optimised meta descriptions for each of your ads that will encourage prospects to take action and conduct A/B testing to make data-driven decisions about what descriptions perform the best.
Get Competitive Advantage Over Your Competitors Now !!
SEM vs SEO: What Is The Difference?
Generally search engine marketing – SEM refers to paid search marketing – a system where businesses pay Google to show their ads in the search results.
Search engine optimisation – SEO is different because businesses do not pay Google for traffic or clicks but rather earn a free spot in in the search results by having the most relevant content for a given keyword search term or phrase.
Both SEO and SEM should be fundamental parts of your online digital marketing strategy.
SEO is a powerful way to drive evergreen traffic at the top of the funnel while search engine marketing advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
How Our Expert SEM Consultants Can Help
We are ihly skilled, experienced and talented team of passionate consultants who live and breathe SEM – search engine marketing day in day out.
We have created and developed search strategies for leading brands from small to medium to large sized businesses across many industries in the UK and worldwide. We believe in building long-term relationships with our clients, based upon shared ideas and success.
Our search engine marketing agency provides the following and more but not limited to :
Search Engine Marketing
We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand.
We will advise on the best approach, whether it is PPC, SEO or a combination.
Pay Per Click Management
Pay per click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget.
The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
Search Engine Optimisation
Everyone wants to be at the top of the search results page but you deserve to be there.
Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.
Social Media Network Strategy
We help you set clear social objectives without taking ownership or managing your accounts directly.
This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviours for your brand.
Content Strategy And Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them.
Our team of creatives will work with your brand, developing content strategy built around your own customer’s personas & buyer’s journey.
Analysis, Analytics And Reporting
We love to analyse data to find insights, whether it is about your users, customer journey or attribution.
We believe this is the only way to get the very best out of your search engine marketing campaigns and understanding their real value.
Best-Digital Marketing's SEM consulting services: our approach
Step 1: SEM Consultation
When you commence working with Best-Digital Marketing Services on your SEM campaigns and strategies, you will be assigned a dedicated team which includes a PPC strategist, content marketing strategist and project manager.
Step 2: SEM Planning
Our highly skilled and experienced team will work with you to define your goals and Key performance Indicators – KPIs and the best ways to leverage SEM to achieve those goals successfully.
Step 3: SEM Strategy
The ad networks that will work best for you will depend on your industry, target audience, business goals and much more.
We will collaborate with you to seek the best strategy for your business.
The techniques and tactics we use include but not limted to:
- Display ads – Google Display Network.
- Paid text ads – Google Ads – formerly Adwords or Bing Ads.
- Shopping campaigns – Amazon Advertising or Google Shopping Campaign.
- Retargeting – Adroll, ReTargeter, Criteo and Perfect Audience.
- Paid content syndication – Taboola, Zemanta, ZergNet or Outbrain.
Step 4: SEM Monitor And Reporting
Our SEM Management Services include monthly monitoring and management of your SEM campaigns.
We will show you how your strategy is performing and make suggestions on how to improve further based on performance data, research and analytics.
We will also recommend the SEO services that can help support your SEM campaigns by driving organic traffic to your website, whilst improving your quality score – QS.
Get Your PPC Campaigns Working For You
Why Best-Digital Marketing Services for SEM?
We review your individual needs as a client and help you decide what services and solutions are right for your business from our SEM Managed Services packages.
Not every client is the same and not every client needs the same service, so we provide a range of search marketing packages to suit these varying needs.
Whether it is one off consultancy or an ongoing integrated search engine marketing campaign comprising search engine optimisation, pay per click & social media, we are able to provide a bespoke SEM managed services that suits your needs.
Best-Digital Marketing’s search engine marketing services all operate with a single ethos in mind. We must provide consistently strong return on investment with first class account management.
As a full-service digital marketing agency, Best-digital Marketing can take the reins on your SEM campaign management.
Our experienced SEM strategists can help you through every phase of the SEM process.
- Setting goals for what you want to achieve through your paid campaign.
- Strategizing how to best use that spend.
- Setting up Search Engine Marketing – SEM campaigns.
- Measuring KPIs such as impressions, Click Through Rate – CTR, bounce rate, conversions and other metrics.
- Adjusting and pivoting the strategy based on data driven findings.
- Making recommendations for how to lower CPC while improving impressions – by optimising your ad’s landing page and improving your local SEO.
- Crafting short-form ad copy that can improve CTR.
We know that just providing excellent results is not enough – search engine marketing can provide valuable insights into many parts of your business so we promote clear dialogue and in-depth discussion to ensure your business benefits from every online marketing campaigns.
We will make sure you get what you pay for and more.
Search Engine Marketing Management Services
Best-Digital Marketing Managed Services team brings years of paid search knowledge, experience and expertise to each and every account.
Businesses that opt to work with our Managed Services team will outline their paid search experiences and difficulties before identifying their PPC goals with their dedicated account manager.
At this point, our expert SEM consultants will assist with every aspect of your SEM efforts including but not limited to:
- Optimisation and restructuring of AdWords account
- Call and conversion tracking
- Remarketing / Retargeting
- Google Display Network advertising
- Landing page optimisation
- Keyword research and discovery
- Text ad creation and optimisation
- Dynamic keyword insertion – if required
Our Managed Services team provide you with regular reports on the performance of your account.
Transparency lies at the heart of everything we do at Best-Digital Marketing Services and businesses working with our SEM consulting experts can see how and why their account performance is improving every step of the way.
Our SEM consulting experts are not content to merely handle your PPC campaigns. We constantly strive to stay abreast of improvements to the Google AdWords and Bing Ads platforms.
We also strive to keep up to date with wider paid search trends in the paid search space, enabling us to recommend strategic approaches that can help your business leverage new paid search tools and functionality.
Success With SEM
Search engine marketing is only valuable when it is integrated into a larger digital marketing campaign.
Best-Digital Marketing’s SEM consultants will take the time to understand your business objectives and marketing goals and help you develop paid search strategies and other marketing services that will actually move the needle.
We have you covered on every angle.
Talk To Your Search Engine Marketing – SEM Experts
Interested in other digital marketing services?
Content Writing Services
Graphic Design Services
Lead Magnet Creation
Search Engine Optimisation
Social Media Marketing
PPC Marketing Services
Inbound Marketing Consulting
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