Pinterest Advertising Services
Pinterest advertising services s an awesome opportunity for your business to connect with leads interested in your business. Use Pinterest advertising services to help you maximise your Pinterest efforts.
Pinterest advertising is a paid platform for marketers and businesses to promote their products using Promoted Pins.
Pinterest Advertising Services
Pinterest is not a social media platform, contrary to other people’s belief. It is a search engine that is almost the same as Google. Well Pinterest is a visual discovery engine – where you can find creative pins and get redirected to the content owner’s website.
Pinterest advertising or Pinterest Ads is a paid platform for marketers and businesses to promote their products using Promoted Pins. The pins allow consumers to click through to your website and continue on their buying journey. You bid on the amount that you are prepared to pay per click, engagement or impression.
It is a good idea to use Pinterest Ads as one of your marketing tools to promote your business since it has massive daily traffic. You should have your Pinterest business account to have the features that you will need to advertise.
Our summary areas of expertise are:
81% of Pinterest users are predominantly women, with ages ranging from 25-54 years of age. If you are looking to target individuals with high disposable income, Pinterest may be the platform for you. Pinterest is a great place to advertise your business to reach new leads.
Here are three reasons to invest in Pinterest advertising services:
1. Reach more interested leads
Pinterest ads help you reach more leads that are interested in your business. By using Pinterest ads, you help your business connect with people looking for your content.
When you run your Pinterest advertising campaign, you expose your business to people who like similar products you offer. It helps you reach these leads and connect with them. When they see your content, they can check out your products and follow your Pinterest page.
2. Focus on running your business
When you are busy running your business – it is difficult to run a social media marketing campaign. You are focus on the day to day operations of your business, which leaves you not much time to run a Pinterest advertising campaign.
By investing in Pinterest advertising services like Best-Digital Marketing, you can rely on our team of experts to run your campaign for you. We have all the necessary expertise, experience and knowledge in Pinterest marketing, running your campaign and driving your results.
3. Pinterest influences sales
When consumers browse Pinterest, they come across many pins and products. Pinterest is a platform for ideas and inspiration. In fact, 87% of pinners have purchased a product because of Pinterest.
Our Pinterest advertising services can help you connect with those customers who are looking for a specific product by running ads for a specific search that will draw leads to your pin and get them interested in your product.
This is just one of the many ways Pinterest ads can drive conversions for your business. Since people are searching for specific products or ideas, they are more likely to convert when they find them on Pinterest.
What is Pinterest Advertising?
What do you want your Pinterest ads to achieve? This is one of the first things that we will help you to define.
Clear business goals shape and direct the Pinterest advertising strategy – we need to know how we can add value to your business and be able to measure the success of the campaign.
Your goals will influence who we target and how – perhaps through their geographical location, gender, the device that they use or by their interests and keywords search history.
Pinterest Ads are regular Pins that you pay to be placed where consumers are most likely to see them. These Pins will surface in your desired audience’s home feed, category feeds and relevant search results.
Pinterest advertising has become a powerhouse for driving sales and profits, increasing customer engagement and brand loyalty.
Your Pinterest advertising campaign can be an important addition to your paid social strategy – the return on investment can be substantial with 50% higher conversion rates than other social media platforms.
Pinterest Ads requirements
Before promoting your Pins, make sure you meet these requirements:
- Saved to your own business profile
- Saved to public boards
- A destination URLs
- Do not have link shorteners in the destination URL or description
- Are not third party videos or GIFs
- Follows Pinterest Ad Standards
Pinterest recommends using a 2:3 aspect ratio or 1000 x 1500 pixels. Pins that exceed a 2:4.2 width-height ratio will be truncated in consumer’s feeds. That means people will only see part of your Pin rather than the whole thing.
Where do users see Pinterest ads?
Whenever you run an advertising campaign, you want to know where your audience will see your ads. With our Pinterest advertising, your audience will see ads in:
- The Home feed
- Category pages
- Search results
These are the three main places your audience will see Pinterest ads and where they will be more inclined to click on your ad.
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Different types of Pinterest ads?
Pinterest offers four different ad formats that Best-Digital Marketing use for your campaign:
Promoted pins: This is the most basic ad format that looks like your standard pin but help you reach more leads.
promoted video pins
Promoted video pins: These are videos that appear in search results as promoted posts and inspire consumers to try new things and give a new perspective to your products.
Promoted carousels: Promoted carousels contain multiple images for Pinners. Pinterest allows you to add up to five images that users can swipe through to learn about your product or brand.
Promoted app pins
Promoted app pins: These ads allow consumers to discover and download new apps. When someone clicks on the ad, it takes them directly to download the app without leaving Pinterest.
These are the different ad formats you can use to reach target audiences interested in following your business on Pinterest.
Need Pinterest Ads to Jumpstart Your Leads and Sales?
Get in touch to discover quick wins you can implement immediately to get results.
Gain more exposure with Pinterest advertising services
Use our Pinterest advertising services to help you maximise your Pinterest efforts.
Promote your pins in order to get more brand engagement.
Increase your business’s revenue through Pinterest ads.
Drive high volumes of traffic to your website through sponsored pins.
Promoting your brand, product or services through Pin boards.
Who should use a Pinterest advertising agency?
You may be wondering if you should partner or work with a Pinterest advertising agency. If you are not sure if you should use a Pinterest advertising agency, here are three reasons why you may need one:
1. No time to run a Pinterest advertising campaign
If you are too busy running your business to focus on running a Pinterest campaign. It takes time and effort to create a Pinterest advertising campaign that works and drives results.
It is best to let a Pinterest advertising agency such as Best-Digital Marketing Services take the reins since you do not want to miss out on any opportunities to reach new leads for your business.
2. Do not have the resources
You need resources – marketing tools, programmes or dedicated team with expert knowledge to run a successful Pinterest advertising campaign.
As a leading Pinterest advertising company, we will provide you with all the necessary resources you need to create and work on your successful Pinterest advertising campaign with our expert knowledge.
3. Not sure where to start
If you have never run a social media marketing campaign or are not familiar with Pinterest – you may not know where to start and can be very challenging.
Our Pinterest advertising company will help you create a campaign that is tailored to your business and help you drive the best results.
Some of our other related social media advertising services:
Social Media Ads
Best-Digital Marketing - A Great Pinterest Advertising Agency
Pinterest advertising or Pinterest Ads can be time-consuming and tricky for businesses that do not specialise in social media advertising. As a social media management agency, we also specialise in Pinterest and take step in helping you advertise on this platform in the most effective way to generate results.
Best-Digital Marketing’s social media marketing agency is skilled in launching campaigns, analysing the performance data and making data-driven decisions to improve and drive your results.
Here are our characteristics as a great Pinterest advertising agency but not limited to:
Stay on top of trends
Unlike other different Pinterest advertising companies, we stay on top of trends. Social media is constantly changing and evolving and we always endeavour to stay on top of these changes.
If you want to have an effective campaign, you need to use strategies that will work based on your audience’s current behaviour using current dated strategies.
Social media is constantly evolving, which means that marketers must keep learning new things. You want to partner with a company that is constantly learning how to improve your campaign.
At Best-Digital Marketing, we are constantly evolving and improving the skills, tools and expertise of our team members to ensure that you get the most qualified team to run your campaign.
Keyword research for Pinterest
Consumers search differently on Pinterest than they do on search engines like Google. It is important that you choose the right keywords for your Pinterest ads.
When you partner or work with a Pinterest advertising company, you want to make sure they know how to research keywords for Pinterest. We choose keywords that align with how people search on Pinterest.
It is important that your Pinterest advertising company knows how to research and find Pinterest-specific keywords.
When you are trying to find the right Pinterest advertising company, you want to know how much it will cost you to hire them. You want to find a company that fits in your budget and works for your business. To find the right company, make sure you check out their pricing.
With Best-Digital Marketing Services, we offers transparent pricing, you see the price of our services on their website. Transparent pricing ensures that you know exactly what you are getting and how much you are going to pay for it.
You can better plan your strategy and choose a company that works best for your business.
Offer transparent reporting
Transparent reporting means that your advertising company keeps you in the loop about your campaign’s progress.
At Best-Digital Marketing, we always keep you in the loop and let you know how your campaign is progressing, tell you about your campaign’s successes, performance and areas of improvement.
You are investing money in your campaign, so we want to ensure that your money is going towards strategies that will help your business grow.
Communication is a key component of a great Pinterest advertising company. Since you are investing money in a company, you want to ensure that they keep you in the loop about your campaign’s progress. You should be able to contact them with any questions, comments or concerns.
We always keep our clients in the loop about their campaign’s progress, performance and address any issue that arise. An open line of communication will make it easier for you to build a campaign that works best for your business.
It is important that you choose a social media marketing company that has experience running Pinterest advertising campaigns.
We are a Pinterest advertising company that knows how to do keyword research, create compelling ad copy and monitor the results. This is ideal for your business if you want to drive the best results
As a great Pinterest advertising agency, we can help you advertise on Pinterest in various ways such as copywriting, creative content and ad optimisation. Our Pinterest advertising agency works with our clients to write unique copy and creative content that entices your audience to click and take action.
At Best-Digital Marketing Services, we have launched many social media posts for clients, coupled with years of experience, knowledge and expertise, we know how to create campaigns that drive success and results.
Need Pinterest Advertising Services to bring greatness to your business?
Get in touch to discover quick wins you can implement immediately to get results.
Our Pinterest Advertising Process
What do you want your Pinterest ads to achieve? Clear business goals shape and direct the advertising strategy. Your goals will influence who we target and how through geographical location, gender, the device that they use or by their interests and keywords search history.
We need to know how we can
- add value to your business
- measure the success of the campaign
- evaluate facts and figures of search metrics
- create powerful keywords for your campaign
- use SEO science to determine the keywords
that will make the most impact on your business and increase the reach of your ads.
Every Pinterest advertising campaign is different so our Pinterest advertising services processes include but not limited to:
1. Pinterest Advertising Goals
Pinterest gives you many options for goals you can set including:
- Increase awareness
- Increase engagement
- Boost traffic
- Promote apps
- Boost video views
These are all great goals you can set to drive results for your business.
2. Pinterest Advertising Strategy
The most important factor in driving results through Pinterest advertising is the strategy you develop. You need to determine your goals, who you want to target and what type of campaign is best.
Our Pinterest advertising agency will guide you through this process and help you develop a winning Pinterest strategy.
3. Promoted Pin Development
You need to determine which pins to promote. Best-Digital Marketing will help you craft pins that are proven to work based on our knowledge, experience and current data. We will help you optimise your pins for maximum visibility.
4. Pinterest Ad Monitoring
Our high calibre creative team will monitor your Pinterest ads on a consistent basis to make sure they are performing according to your expectations. We will monitor your ad spend and keep an eye on your budget to make sure the correct pins are being promoted.
5. Pinterest Ad Optimisation
Your Pinterest ads will be optimised by our experienced advertising specialists. They will look at your ad analytics and determine what changes need to be made in order to improve performance such as adjusting the ads, audience or budget.
6. Pinterest Reporting
You will be able to log into your Pinterest Ads Manager at any time to see how your campaign is performing. In addition, our team will be sending you Pinterest advertising reports each month or week.
We do Social media and we are great at it
We are interested to work with you.
How to measure Pinterest Advertising Campaign results?
When we advertise your brand on Pinterest, we monitor your campaign’s results. Our advanced analytics Pinterest tools and programs will help you see your campaign’s results and will offer valuable information about insights such as:
Cost-per-click - CPC
Cost-per-mille - CPM
Click through rate - CTR
Total ad spend
We also use other tools like Google Analytics that will help you get insight into your campaign. Using these tools and programs will make it easier for us to monitor and manage your campaign whilst putting your results into action.
Importance of Pinterest Advertising For Businesses
Reach the Right Audience
Pinterest Ads will display your ads to the right audience. Since there over 250 million Pinners, you can reach your target audience. Your promoted pins will be added to the Pinterest account with the relevant boards.
That way, you will have better chances of getting clicks that will result in a conversion. You just need to create an eye-catching pin to drive more traffic to your website.
Long Term Pay Off
Using Pinterest Ads is an investment for your business. The pins that you have created will stay forever which means that you just need to optimise it every once in a while.
It will get more chances to be noticed and discovered by new members. Pins that you have created will still drive traffic to your website as long as it is attractive and well created.
Help to Fit Your Brand
You cannot always fit into other audiences however; Pinterest Ads will help you do your brand to its users. Most of the Pinners collect the pins that inspire them therefore you get a better chance of having your pins saved to their boards.
If they do, their followers can see your pins and might be the right person who needs to purchase what you have currently.
Observe Performance Through Dashboard
You have a dashboard that will give you analytics report from the Pinterest business account. These data are essential if you want to make improvements with your campaigns. Pinterest Ads can help you make it better so that you can make your promoted pins to be more successful.
Connect with Pinners
Connecting with Pinners will give you a better response with your Pinterest Ads campaigns. You will notice that most of the Pinners are also business owners. They know the power of this platform and more members are open to marketing and are willing to purchase from anyone that can catch their attention.
Pinterest can influence your sales since Pinners are more engaged and act as advocates to the businesses they trust.
If you want to gain loyalty, it is better to start using Pinterest Ads since it will help you to achieve that goal.
According to observations, 93% of Pinners plan their purchase from the platform and Pinterest is influencing most of their purchases.
Pinners Buy More
Pinterest Ads gives you more customers since the conversion rate is higher. The average order value from Pinterest is $61.45 compared to Facebook with average value is $54.87, you get more sales from your promoted pins.
Pinners have a giant shopping cart in comparison to other platforms. Since most of the members are high earners, they also end up buying more.
Get Updated with New Trends
New trends happen and you do not want to get left behind. If you use Pinterest Ads, you can check what the trending products are.
It will help your business make some changes or add more product varieties to keep up with the trend. Pinterest bubbles up the trending keywords so you will have a good hint on what is in demand.
Drive Better Traffic
Most of the referrals come from Pinterest which means that if you use Pinterest Ads, the Pinners will refer other people to your business if they do not need to buy from you yet.
By promoting your business, you can get better traffic and more conversion. You will also reach the right target since most of the users are shoppers.
Some marketing platforms can drive more traffic and convert more. It is the same with Pinterest Ads plus more.
Since the regular Pinners happened to be high earners, they have more purchasing power but do not usually end up in conversion. Targeting the audience with better purchasing power is better if you want to increase your sales.
Invest in Pinterest advertising services with Best-Digital Marketing Services
Pinterest is a great way for your business to grow. We can help your business reach more valuable leads by creating Pinterest Ads. At Best-Digital Marketing Services, we have years of experience creating social media marketing campaigns.
If you are looking for a company that drives results, look no further than Best-Digital Marketing Services. We focus on helping our clients create campaigns that grow their business. We look forward to helping your business reach new heights and provide the results you want.
Know Your Pinterest
When considering Pinterest ads for your product, service or brand, we will always determine if we think your audience is active out there and in great enough numbers.
Here are some top-level statistics that we use to figure this out:
100M+ monthly active users
1.36M daily visitors
50% users have children
97% of FB fans are women
28.1% earn $100k+/pa
49.5% are age 25-44
Average time on site: 15.8 mins
68.2% women & 31.8% men
70% save or click something
Best-Digital Marketing Services has the right expertise and experience to guide you through every stage of the process. From copywriting and video production to conducting essential keyword research and campaign monitoring, we can help you optimise your Pinterest advertising and generate excellent returns on your investment in this space.
Pinterest Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at firstname.lastname@example.org
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at email@example.com
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?