Pinterest Advertising Services
Pinterest advertising services is a great opportunity for businesses, advertisers, individuals and marketers to connect with leads interested in your business. Our Pinterest advertising services can help you - drive website traffic, amplify brand awareness, increase sales and conversions or other desired actions to your targeted audience.
Our Pinterest Advertising Services offer advertisers, marketers and businesses to promote their brand, products and services using high-quality visual content and Promoted Pins using different creative ad formats and unique strategies.
Pinterest Advertising Services
Pinterest is not a social media platform contrary to other people’s belief. It is a search engine that is almost the same as Google. Well Pinterest is a visual discovery engine – where user can find creative pins and get redirected to the content owner’s website.
Pinterest offered various advertising services for businesses, advertisers and marketers to promote their products and services on the platform using visual content and Promoted Pins.
The pins allow consumers to click through to your website and continue on their buying journey. You bid on the amount that you are prepared to pay per click, engagement or impression.
Pinterest is a popular social media platform that focuses on visual content – making it an ideal platform for businesses in industries such as home decor, fashion, beauty, food and much more.
Pinterest advertising services is always evolving or changing hence Best-Digital Marketing is always using best practices by keeping up with most up-to-date information.
It is a good idea to use Pinterest Ads as one of your marketing tools to promote your business since it has massive daily traffic. You should have your Pinterest business account to have the features that you will need to advertise.
At Best-Digital Marketing – we provide a general overview of our advertising services that we offer on Pinterest:
✅ Promoted Pins
✅ Promoted Video Pins
✅ Shopping Ads
✅ Carousel Ads
✅ Shopping Catalouges
✅ Pinterest Shopping
✅ Retargeting
✅ Conversion Tracking
✅ Ad Scheduling
✅ Ad Placement
✅ Ad Budgeting & Bidding Strategy
To get started with Pinterest advertising – we would need to create a Pinterest Business account, set clear objectives for your ad campaigns, define your target audience, choose the most appropriate ad format for your goals, set your budget, monitor and optimise your campaigns for better performance and results.
Please keep in mind that the specifics of Pinterest’s advertising services may change over time therefore it is essential to maintain the most current information, guidance and details on using their advertising services, offerings and policies.
As a leading Pinterest Advertising agency in the UK – Best-Digital Marketing is more than capable to adhere to all your business goals, ads management and using up-to-date best practices to keep your business running promptly and effectively.
What is Pinterest Advertising?
Pinterest Advertising refers to the set of marketing and promotional activities offered by Pinterest to businesses and advertisers on its platform.
What do you want your Pinterest ads to achieve? This is one of the first things that we will help you to define.
Pinterest Advertising allows businesses to create and display ads to a targeted audience of Pinterest users with the goal of driving website traffic, increasing brand awareness and ultimately driving sales and conversions or other desired actions.
By defining clear business goals, shape and direct the Pinterest advertising strategy – we will know how to add value to your business and be able to measure the success of your ads campaign.
Your goals will influence who you target and how – through their geographical location, gender, the device they use or by their interests and keywords search history.
Pinterest is a visual discovery and bookmarking platform and its advertising options are primarily centred around visual content.
Here are some great key components and features – why we use Pinterest Advertising:
Promoted Video Pins
These are similar to Promoted Pins but feature video content. When users scroll through their Pinterest feeds – these videos automatically play – providing an engaging way to capture users’ attention and convey your brand’s message.
Shopping Ads
Pinterest offers Shopping Ads – which allow e-commerce businesses to display product details including images, prices and availability directly on the pins. These ads are particularly effective for driving product sales and conversions.
Carousel Ads
Carousel Ads enable businesses to create interactive, swipe-able ad units. Users can swipe through multiple images or products within a single pin.
Each image can have its own title, description and link thus making it ideal for showcasing a range of products, features and storytelling.
Promoted Pins
Promoted Pins are standard Pinterest pins that businesses pay to promote to a wider and broader audience. They look like regular pins but are marked with a “Promoted” label.
Promoted Pins can appear in users’ home feeds, search results and related pins. They are used to showcase products, services and content to a larger audience.
Pinterest Shopping
Pinterest has a dedicated shopping tab where users can explore and shop for products from various brands. It serves as a shopping destination within the platform – providing an additional way for users to discover products.
Shopping Catalogues
Businesses can upload their product catalogues to Pinterest – facilitating dynamic product recommendations based on user interests and behaviour. This feature helps users discover relevant and appealing products.
Ad Scheduling
Advertisers and Marketers can strategically schedule their ads to run at specific times and on particular days – ensuring they reach their target audience when it is most active on the platform.
Retargeting
Pinterest allows advertisers to retarget users who have previously engaged with their pins or visited their websites. This is a powerful feature for re-engaging potential customers who have shown interest in your product, brand or services.
Conversion Tracking
Pinterest provides robust tools to track the performance of your advertising campaigns, offering insights into metrics like website visits, conversions and return on investment – ROI.
These data empower businesses to assess and optimise the effectiveness of their ad campaigns.
Ad Budgeting and Bidding
Pinterest offers flexibility in managing and setting advertising budgets and bidding strategies. Advertisers can set daily or lifetime budgets and choose from different bidding options such as CPM – Cost Per Mille or CPC – Cost Per Click.
Pinterest Advertising is an excellent choice for brands seeking to connect with users actively seeking inspiration, products and ideas across various niches. Its visual-centric approach makes it particularly appealing to lifestyle-oriented and visually engaging brands.
If you choose to do-it-yourself then please note that Pinterest’s advertising features and options may evolve over time – so it is advisable to refer to Pinterest’s official advertising website for the most up-to-date information and guidance on utilising their advertising services or you can partner up with Best-Digital Marketing who possess all the necessary skills, capabilities, know-how, experienced strategist and marketing team to do this for you.
Pinterest advertising has become a powerhouse for driving sales, profits, increasing conversions, customer engagement, brand awareness and loyalty.
Your Pinterest advertising campaign can be an important addition to your paid social media strategy – the return on investment can be substantial with 75% higher conversion rates compared to other social media platforms.
Need a Pinterest Advertising Agency to Jumpstart Your Leads – Drive Traffic and Increase Sales?
Get in touch to discover quick wins you can implement immediately to get results.
How To Gain More Exposure with Our Pinterest Advertising Services
Here at Best-Digital Marketing – we are able to help you gain more exposure and maximise the impact of your advertising campaigns with our creative Pinterest advertising services.
We are aware that every business is different and unique and requires a personalised marketing plan for its Pinterest advertising strategy.
When you partner up with our team – you will enjoy clearly defined objectives and a method for achieving them.
Our Pinterest advertising services is a valuable tool for businesses looking to gain more exposure and reach more of their target audience.
Gaining more exposure with our Pinterest Advertising Services involves strategic planning, creative content and effective targeting strategy to maximise the impact of your advertising campaigns.
Pinterest is a highly visual platform that allows users to discover and save ideas for various interests – making it a great place for businesses to showcase their brand, products or services.
At Best-Digital Marketing – our team of strategist, planners and marketers can help you define the best goals for your business.
We only use best practices and creative strategies to get better results your business needs.
Set Up Your Pinterest Business Account
If you do not have one already set up then we will create a Pinterest business account for you. This will give us access to Pinterest’s advertising features and analytics tools.
Optimise Your Pinterest Business Profile
We will ensure that your Pinterest Business Profile is complete including a profile picture, website link and a compelling bio. A well-optimised profile builds credibility and trust with users.
Understand Your Target Audience
Together we will define your ideal customer. We will use Pinterest’s targeting options to reach your ideal audience. We understand your audience’s preferences, their interests, demographics, behaviours and keywords relevant to your business.
Pinterest provides audience insights to help us to identify your ideal customers for effective targeting.
Set Clear Campaign Goals
We will determine your campaign objectives – whether it is driving website traffic, increasing brand awareness, boosting sales or achieving other specific goals. Clear goals will guide your ad campaign strategy.
Create High-Quality Visual Content Pins
Pinterest is a visual platform so you need to invest in creating high-quality, visually appealing pins. We use professional high-quality images, clear engaging graphics and compelling visual text overlay to capture user’s attention and explain the pin’s purpose that align with your brand’s style, tone and message.
Keyword Optimisation
We include and use relevant keywords in your pin descriptions, board titles and pin titles. This will help your pins appear in search results and in the feeds of users interested in your niche and in the relevant categories.
Choose the Right Ad Format
We will select the right Pinterest ad format that aligns with your campaign goals and content type. Pinterest offers several advertising options including Promoted Pins, Promoted Videos and Shopping Ads.
For example – if you want to showcase multiple products then we will consider Carousel Ads. If you want to tell a story then Story Pins might be a good choice. These paid ads will help you gain more brand visibility.
Craft Compelling Ad Copy
Our experienced Pinterest team can write engaging ad copy that complements your visuals and pins. They will clearly convey the value proposition and call to action – CTA in your ad text.
Leverage Keywords
We will use relevant keywords in your ad descriptions and pins to improve discoverability. Pinterest’s search feature relies on keywords so strategic use can increase your brand’s visibility.
Budget and Bidding Strategy
Together we will set a budget for your Pinterest advertising campaigns and choose a bidding strategy that aligns your goals. You can choose between Cost Per Click – CPC or Cost Per Thousand Impressions – CPM for your bidding strategies.
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Implement Conversion Tracking
We will set up conversion tracking to measure the success of your campaigns. This data will help us to optimise your advertising efforts and allocate your budget effectively.
We will allocate more budget to high-performing ads and pause or refine underperforming ones.
Create a Landing Page Experience
We will ensure that the landing pages users are directed to provide a seamless and relevant experience. The page will match the ad’s content and offer clear paths for users to take the desired action.
A/B Test Your Ads
We will experiment with different ad creatives, headlines, pin variations and descriptions to identify what resonates best with your audience.
A/B testing can help you optimise and improve your ad campaign performance over time. We will continuously analyse the results and adjust your strategy accordingly.
Consistent Posting and Creative Engagement
We will also maintain an active presence on your Pinterest by regularly posting organic fresh content, engaging with followers and participating in relevant communities. Consistency in posting helps keep your audience engaged.
Leverage Pinterest Analytics
We will regularly monitor and track the performance of your Pinterest advertising campaigns. Pinterest provides analytics tools that offer insights into your audience, pin performance and traffic.
It also provides analytics data that helps us to understand which pins are driving the most engagement and conversions.
We will use these insights to refine your strategies, content, make informed adjustments to your ad campaigns and optimise your ad spend.
Promote Seasonal and Trending Content
We will continuously refresh your pin content to keep your audience engaged. Our Pinterest strategist team will capitalise on trending topics and seasonal events by creating fresh relevant content and promoting it at the right time. Trend-related pins often gain more exposure.
Conversion Tracking
We will implement conversion tracking to measure the impact of your Pinterest advertising on website visits, sign-ups, purchases or other desired actions for your Pinterest strategy.
Collaborate with Influencers
We always consider partnering with Pinterest influencers who have a following in your niche. They can help you tap into their established audiences for increased exposure.
Cross-Promote Your Boards On Other Platforms
In addition to promoting individual pins – we will also promote your entire boards to showcase a collection of related content. We will share your Pinterest content on other social media platforms to drive traffic to your Pinterest boards and pins.
Test Different Audience Segments
We will experiment with various audience segments to identify which ones yield the best results. We can create separate ad groups to target different demographics or interests.
Stay Updated And Adaptive
At Best-Digital Marketing – we always stay informed about Pinterest’s latest features, trends and best practices. Pinterest often introduces new advertising options and tools that we can leverage for better exposure, engagement for your Pinterest advertising campaigns.
By implementing these strategies and regularly refining your Pinterest advertising campaigns – Best-Digital Marketing can increase your brand’s exposure, engage with a broader audience and achieve your marketing objectives effectively on this platform.
We know Pinterest is a platform where users are looking for inspiration and ideas so your advertising should align with this mindset.
With our well-planned and executed Pinterest advertising strategy – you can gain more exposure, increase brand visibility, drive valuable traffic and conversions for your business and/or brand.
More Product Exposure
Promote your pins in order to get more brand engagement.
Increase Conversion / Sales
Increase your business’s revenue through Pinterest ads.
Drive Valuable Traffic
Drive high volumes of traffic to your website through promoted pins.
Increase Brand Visibility
Promoting your brand, product or services through Pin boards.
Some of our related social media advertising services:
Linkedin Advertising
Pinterest Advertising
Instagram Advertising
Social Media Ads
Twitter Advertising
YouTube Advertising
Facebook Advertising
Snapchat Advertising
Benefits of Using Our Pinterest Advertising Services For Small Medium and Large Businesses
Advertising on Pinterest is different from any other social media platform. Pinterest is a visual social media platform where businesses, advertisers and individuals aim to precisely target users based on factors such as interests, behaviours and keywords thus ensuring that your ads reach the most relevant audience for your brand, products or services matching these options.
Using Pinterest advertising offers several benefits for businesses and professionals looking to promote their products, services or personal brand.
Benefits of using our Pinterest Advertising or Pinterest Ads includes but not limited to:
Visual Storytelling and Inspiration
Pinterest is a platform built around visual storytelling and inspiration. It is where users go to discover new ideas, products and experiences.
For businesses – this means the opportunity to captivate users and can showcase their products, services and ideas through compelling visuals via stunning images and videos and tell their brand’s story in a visually engaging way.
Broad Demographic Reach
Pinterest has a substantial and diverse user base, with millions of monthly active users. Pinterest’s user base spans a wide range of demographics including age, gender and interests.
It provides businesses with access to a large and engaged audience that actively seeks inspiration and is open to discovering new products and brands.
Whether your target audience is millennials, parents, DIY enthusiasts or professionals – Pinterest offers access to diverse user segments.
Shopping Intent and Discovery
Many Pinterest users come to the platform with shopping intent. They use Pinterest to search products, services, exploring ideas for their aspirations, actively seeking solutions to their needs and planning purchases.
This means businesses have the opportunity to connect with users who are more likely to convert into customers.
Long-lasting Content
Pins on Pinterest have a longer lifespan compared to posts on other social media platforms. A well-pinned high-quality image or video can continue to gain engagement and visibility over time thus providing ongoing value for businesses.
Precise Targeting Capabilities
Pinterest offers robust targeting options that allow businesses to reach their ideal target audience based on demographics, interests, keywords and behaviours.
This precise targeting helps business connect with users who are most likely to be interested in their offerings.
Pinners as Shoppers
Pinterest users are primed for shopping. Research has shown that a significant percentage of Pinners use the platform to discover and plan purchases.
This shopping behaviour translates into high-quality leads for businesses.
Conversion-Friendly Features
Pinterest offers features like Rich Pins, Shopping Ads and Shopping Catalogues thus making it easy for users to shop directly on the platform.
Businesses can showcase their products with detailed information, pricing and direct links to their e-commerce websites.
Multi-Stage Customer Journey
Pinterest caters to various stages of the customer journey. Whether users are in the awareness, consideration or decision stage – businesses can create content that aligns with these stages and guides users toward conversion.
High Conversion Rates
Pinterest users often have higher conversion rates compared to users on some other social media platforms.
They are actively seeking ideas and products which means they are more likely to take action such as making a purchase or signing up for a newsletter.
Creative Flexibility
Pinterest Advertising supports a variety of ad formats and creative approaches. From static Promoted Pins to immersive Story Pins and video ads.
Businesses have the freedom to choose the ad format that best suits their content and campaign objectives and goals.
Data-Driven Insights
Pinterest’s analytics tools provide valuable insights into campaign performance, audience behaviour and conversion tracking.
This data-driven insights empowers businesses to refine their strategies, allocate ad budget spend effectively and continuously improve their advertising efforts.
Brand Exposure
Pinterest can significantly boost brand exposure. Businesses can use Pinterest to raise awareness of their brand, products and services – helping them reach a broader audience and compete effectively in their identity or niche.
Storytelling Opportunities
Pinterest is a platform where storytelling shines. Brands can use it to tell their story, showcase their values and engage users with narratives that resonate with their target audience and compete effectively in their brand identity.
Enhanced E-commerce Capabilities
Pinterest has continuously improved its e-commerce features. With Shopping Ads, Shopping Catalogues and the Pinterest Shopping tab – businesses can create a seamless shopping experience for users, driving sales directly from the platform.
Rich Analytics and Insights
Pinterest provides detailed analytics tools that allow businesses to measure the performance of their campaigns, track conversions and gain valuable insights into their audience’s behaviour.
This data helps in making data-driven decisions for future Pinterest ad campaigns.
Seasonal and Event-Based Marketing
Pinterest is an excellent platform for users seeking inspiration for capitalising on holidays, events, trends and seasonal activities.
Businesses can tailor their high quality content and ad campaigns to align with these trends, maximising their reach during specific peak seasons, holidays or events.
Competitive Advantage
While many businesses recognise the value of advertising on platforms like Meta / Facebook and Google – not all have fully embraced Pinterest Advertising.
This presents an opportunity for early adopters to stand out, reach untapped audiences and gain a competitive edge in their industry.
By establishing a presence on Pinterest early – businesses can capture the attention of users and build brand loyalty.
Our Pinterest Advertising Services is a strategic addition to a comprehensive digital marketing strategy which is essential for many businesses, marketers and individuals.
We offer businesses a unique combination of visual storytelling, shopping and search intent, various targeting options, diverse ad formats and direct shopping capabilities.
By leveraging these advantages – your business can connect with users who are actively seeking inspiration, products and solutions – ultimately driving conversions, building brand recognition and achieving your marketing goals on this platform.
By effectively utilising our Pinterest Ads Management Services – businesses can enhance their online presence and drive growth in a competitive digital landscape.
Maximise With Different Types of Pinterest Ads
Best-Digital Marketing will help you find the best ad format for your Pinterest marketing campaign. When marketing on this visual platform – you will have access to a variety of advertising options to cater to different marketing objectives and creative strategies that will help you fulfil your social media goals.
Pinterest Ads on this platform often look just like regular pins but with the addition of a Promoted label and a call to action – CTA this drives traffic to a specific place online and boosts conversion rates.
The approach you should take towards creating content should be the same as for your organic posts – utilising all the same techniques to engage and inspire your target audience.
When you decide to promote your business with Pinterest Ads – you have the options to choose the type of ads.
You can choose and maximise with different types of Pinterest Ads below or use everything to ensure the success of your Pinterest ads campaign. Here are the different types of Pinterest ads:
1. Promoted Pins
Promoted Pins are standard pins (visual posts) that businesses pay to promote to a wider audience. They look like regular pins but have a “Promoted“
These ads can appear in users’ home feeds, search results and related pins.
Promoted Pins are versatile and can be used for various campaign goals including brand awareness, website traffic, sales and conversions.
2. Promoted Video Pins
Promoted Video Pins are similar to Promoted Pins but feature video content.
These videos autoplay when users scroll through their feeds, making them eye-catching and engaging.
Promoted Video Pins are an excellent choice for businesses looking to tell a story or demonstrate their products/services visually.
3. Carousel Ads
Carousel Ads allow businesses to create interactive, swipe-able ad units within a single pin.
Users can swipe through multiple images or products – each with its own title, description and link.
Carousel Ads are effective for showcasing a range of products, step-by-step tutorials or storytelling.
4. Shopping Ads
Shopping Ads are designed for e-commerce businesses and showcase product information including images, prices and availability – directly on the pins.
Users can click on these ads to view more details and make purchases on your website.
5. Story Pins
Story Pins allow businesses to create immersive, multimedia narratives using a combination of images, videos and text.
They are designed to keep users engaged with your content and they do not require a destination link.
Story Pins are suitable for storytelling, tutorials and showcasing brand values.
6. Video App Install Pins
These ads combine the power of video with app promotion.
They allow users to watch a video preview of the app and then download it directly from Pinterest.
7. Collection Ads
Collection Ads feature a primary image or video above several smaller product images.
When users tap on a Collection Ad – they are directed to an immersive full-screen experience that displays the products in more detail.
This ad format is ideal for showcasing your product collections and creating a visually engaging shopping experience.
8. Pinterest Shopping
Pinterest Shopping is a dedicated shopping tab within the platform where users can explore and shop for products from various brands.
It serves as a curated shopping destination – making it convenient for users to discover and purchase products.
9. Shopping Catalouges
Designed for e-commerce businesses that have a shop on Instagram – Shopping ads allow you to tag products directly in your posts.
When users tap on a shopping tag – they can view product details, prices and even make purchases through the app.
10. App Pins
App Pins allow businesses to promote mobile apps.
Users can download apps directly from Pinterest – making it a useful format for app promotion campaigns.
11. Dynamic Retargeting Ads
Dynamic Retargeting Ads show users products they have previously shown interest in or viewed on your website.
These ads are personalised based on the user’s browsing behaviour.
It is essential to keep in mind that Pinterest’s advertising requirements and policies is always evolving over time. Adhering to these requirements and guidelines will help ensure a successful and compliant advertising campaign for your Pinterest advertising strategy.
If you feel it takes up too much of your valuable time or this is overwhelming then partnering up with Best-Digital Marketing is your best option.
We have the skills, experience, knowledge and capabilities to adhere to all your business goals, ads management and keeping up-to-date with best practices to ensure your business is up and running promptly and effectively.
Need Creative Ads to Increase Followers, Brand Awareness & Lead Generation?
Discover quick wins you can implement immediately to get results.
How To Make Pinterest Ads / Pinterest Advertising A Success
Our team of strategist, planners and marketers can help you define the best direction and goals for your business.
We are aware that every business is different and unique and requires a personalised marketing plan for its Pinterest advertising strategy depending on their specific goals, target audience, niche and industry.
When you partner up with Best-Digital Marketing – you will enjoy clearly defined objectives and a method for achieving them. We take efficient and creative steps for all of our customers to help them create effective Pinterest advertising campaigns.
To make Pinterest advertising a success – you need a well-planned strategy and our best Pinterest Advertising process can work amazingly well for any and every business for ongoing optimisation efforts.
Here at Best-Digital Marketing – these are the essential steps we use to help you achieve success with your Pinterest advertising campaigns:
1. Set Clear Advertising Goals
We start by defining your advertising objectives. Do you want to drive website traffic, increase brand awareness, boost sales or achieve other specific goals? Clearly define what success looks like for your campaign.
2. Create/Optimise Your Pinterest Business Account
We ensure you have a Pinterest Business Account. If you do not have one – we can convert your personal account or create a new one. We will complete your profile with accurate information including a profile picture, website URL and a concise business description.
3. Identify Your Target Audience
We understand your ideal Pinterest audience. We will define demographics, interests, behaviours and keywords relevant to your business. Pinterest offers powerful targeting options so we can utilise them to reach the right users.
4. Select the Right Ad Format
Together – we will choose the Pinterest ad format that aligns with your campaign goals and the type of content you want to promote. Options include Promoted Pins, Promoted Video Pins, Carousel Ads and much more.
5. Create Compelling Visual Content
We develop high-quality, visually appealing pins that resonate best with your audience. We use professional high-quality images, clear engaging graphics and visuals to ensure your pins reflect your brand’s tone. style and message.
6. Craft Persuasive Ad Copy
Our strategist will write compelling ad copy that complements your visuals which clearly convey your value proposition and include a compelling call to action – CTA to encourage user engagement.
7. A/B Test Your Ads
Experimenting with different ad creatives, headlines and descriptions can identify what resonates best with your audience. We will execute A/B testing to help refine your ad campaigns over time.
8. Create a Seamless Landing Page Experience
We will ensure that the landing pages users are directed to provide a seamless and relevant experience. The landing page should match the ad’s content and offer clear paths for users to take the desired action.
9. Launch and Monitor Campaigns
We will launch your Pinterest ad campaigns and continuously monitor their performance. We will keep an eye on key metrics and make data-driven adjustments as and when needed.
10. Optimise and Refine
We will regularly analyse your campaign data to optimise your ad targeting, bidding strategies and creative elements. We will adjust your campaigns based on what is working and what is not.
11. Stay Informed and Evolve
Staying up-to-date with Pinterest’s latest features, trends and best practices is our forte. The digital advertising landscape is always changing so we are able to adapt and evolve your strategies accordingly.
12. Evaluate and Scale
We periodically assess the overall impact of your Pinterest advertising efforts to identify successful campaigns and consider scaling them or replicating their strategies.
Our best Pinterest advertising process is continual, creative and adaptable. Best-Digital Marketing will continuously assess the results, refine your strategies and stay responsive to changes in user behaviour and platform features.
Success with our Pinterest advertising services requires a combination of strategic planning, ongoing optimisation and a commitment to staying informed about best practices and platform updates.
By continuously refining your approach, staying committed to the ongoing improvements and learning from your campaign data – we can maximise the impact of your Pinterest advertising efforts and leverage Pinterest advertising to achieve your marketing goals effectively.
Best-Digital Marketing As Your Preferred Pinterest Advertising Agency or Pinterest Ads Manager?
A Pinterest advertising agency like Best-Digital Marketing is beneficial for a wide range of businesses and individuals who want to leverage this platform’s advertising opportunities effectively.
Here are some scenarios – where hiring Best-Digital Marketing as your Pinterest advertising agency or Pinterest Ads Manager might be a good choice:
1. Small and Medium-sized Businesses – SMBs
SMBs often have limited resources for marketing, advertising and may lack in-house expertise in digital advertising. Best-Digital Marketing can help you navigate the platform’s complexities, manage effective ad campaigns and ensure that your ad spend is utilised efficiently.
We can tailor campaigns to SMB budgets, goals and objectives hence maximising your return on investment – ROI.
2. E-commerce Retailers
Pinterest is a popular platform for product discovery thus making it crucial for online retailers. Pinterest is a shopping-friendly platform – making it crucial for e-commerce businesses to have a strong presence.
Best-Digital Marketing can assist in setting up and optimising Shopping Ads which showcase products with rich visuals and help drive sales. We also specialise in tracking and measuring e-commerce performance thus ensuring a seamless shopping experience for users.
3. Brands with Visual Content
Businesses in industries where visual content plays a central role such as fashion, beauty, home decor, food and lifestyle brands – can leverage Pinterest’s visual-centric audience and nature.
We can help create visually stunning high-quality ad campaigns that resonate best with your platform’s audience – helping your brand to stand out in a crowded digital landscape.
4. Content Creators and Influencers
Content creators, bloggers and social media influencers often seek to monetise their content and grow their audience.
Best-Digital Marketing can devise creative strategies to increase your Pinterest presence, promote your content and attract a wider and broader following which result in greater brand collaborations and monetisation opportunities that align with your niches or industry.
5. Businesses with Limited In-house Resources
For businesses that lack in-house expertise in digital advertising including advertising specialists and designers, needed to run effective Pinterest ad campaigns – we provide a valuable resource.
Best-Digital Marketing have teams of professionals skilled in campaign management, content creation and ad optimisation and much more thus allowing you to tap into our expertise, skills, know-how and capabilities without building it internally.
6. Companies Expanding Their Advertising Efforts
Businesses already advertising on other platforms like Facebook or Google Ads may recognise the potential of Pinterest’s unique audience.
With our experience, knowledge and know-how across multiple platforms – we can help your business expand your advertising efforts to Pinterest seamlessly.
7. International Businesses
Pinterest has a global user base and its popularity varies by region. International businesses can benefit from working or partnering with Best-Digital Marketing that understand regional trends, preferences and cultural nuances.
We can adapt campaigns to resonate with specific international audiences.
8. Businesses Seeking Advanced Strategies
For businesses looking to implement advanced advertising strategies on Pinterest such as retargeting, dynamic ads or advanced audience targeting – Best-Digital Marketing can implement these sophisticated strategies effectively, ensuring that your business gets the most out of your ad spend and reach the right audience segments.
9. Time-Constrained Businesses
Managing advertising campaigns requires ongoing attention and optimisation. For time-constrained businesses – partnering with Best-Digital Marketing allows you to focus on your core operations while we handle the day-to-day management of your Pinterest ads.
10. Non-profits and Causes
Non-profits and cause-based organisations can utilise Pinterest advertising services to raise awareness, promote their missions, drive donations and mobilise supporters. We can create impactful campaigns that resonate best with your users’ values and aspirations.
11. Businesses Seeking Creativity and Innovation
Pinterest is a platform that values creativity and innovation. We can bring fresh ideas and creative approaches to your advertising campaigns. Pinterest is a platform that encourages creative and innovative approaches to advertising.
Best-Digital Marketing can bring fresh and imaginative ideas to the table, helping your business to create campaigns that capture attention and stand out in a visually-driven environment.
When partnering or working with Best-Digital Marketing as your Pinterest advertising agency or Pinterest Ads Manager – we have all the necessary skills, know-how, experience, knowledge and capabilities to adhere to all your business goals, ads management and keeping up-to-date with best practices to ensure your business is up and running promptly and effectively that aligns with your industry or niche.
Working closely with you – we can collaborate to develop and execute effective Pinterest advertising campaigns that align with your goals and budget.
A successful partnership with Best-Digital Marketing can lead to increased exposure, engagement and conversions on Pinterest – ultimately driving business growth.
Need Pinterest Ads to bring awareness, leads and conversions to your business?
Get in touch to discover quick wins you can implement immediately to get results.
How Do We Target the Right Demographics On Pinterest?
Pinterest has a diverse user base in terms of demographics. Keep in mind that these demographics can change over time therefore it is essential to check for the latest statistics from Pinterest or other reliable sources for the most up-to-date information.
Targeting the right audience on Pinterest is very crucial for maximising the effectiveness and efficiency of your Pinterest ads campaigns.
Pinterest Advertising allows businesses to create and display ads to a targeted audience – with the goal of driving website traffic, increasing brand awareness and ultimately driving sales and conversions or other desired actions.
By defining clear business goals, shape and directing your Pinterest advertising strategy – we will know how to add value to your business and be able to measure the success of your ads campaign.
At Best-Digital Marketing – these are some of key steps we take to help you target the right demographics on Pinterest but not limited to:
Gender
Historically – Pinterest has had a higher percentage of female users. However, the gender distribution has become more balanced over the years. Many men now use Pinterest as well.
Age Groups
Pinterest attracts users across various age groups with a significant presence among adults. The platform is popular among both younger and older demographics. The age distribution typically ranges from 18 to 65+.
Income Levels
Pinterest users often have higher incomes – which makes them an attractive audience for advertisers offering premium products and services. Many users are in the middle to upper income brackets.
Education
Pinterest users tend to have higher levels of education. Many users have college degrees or higher – making them an educated and potentially discerning audience.
Geographic Location
Pinterest has a global user base but its popularity varies by region. It is particularly popular in the United States but it also has a strong presence in countries such as Canada, the United Kingdom and Australia.
Interests and Hobbies
Pinterest attracts users interested in a wide range of topics including home decor, fashion, cooking, DIY projects, travel, health, wellness and much more.
Users come to the platform to discover ideas and inspiration related to their interests and hobbies.
Mobile Usage
Many Pinterest users access the platform via mobile devices – making it essential for advertisers to create mobile-friendly content and ensure a seamless mobile user experience.
Search Intent
A significant portion of Pinterest users comes to the platform with a specific intent to search for ideas, products and solutions. This “search intent” makes Pinterest a valuable platform for advertisers, businesses and individuals.
Lifestyle and Values
Pinterest users often engage with content related to lifestyle, wellness and personal values. Advertisers can leverage this to connect with users who align with their brand’s values.
Family-Oriented
Pinterest attracts family-oriented users interested in topics such as parenting, family activities and home organisation.
It is very important to note that Pinterest’s demographics can evolve and the platform’s user base may change over time.
To create effective Pinterest Advertising campaigns – it is crucial to analyse your specific target audience within Pinterest using its robust targeting options rather than relying solely on general demographics.
Our Pinterest Advertising Services allows businesses to precisely target users based on factors such as interests, behaviours and keywords thus ensuring that your ads reach the most relevant audience for your brand, products or services.
Pinterest Ads requirements for businesses
Pinterest has specific requirements and guidelines for businesses looking to run ads on their platform. These requirements are designed to ensure that ads are relevant, high-quality and respectful of user experience.
Best- Digital Marketing recommends these key requirements and considerations for running Pinterest ads for any businesses who wish to use paid social media strategy:
✅ Create a Pinterest Business Account: To run ads on Pinterest – you need to have a Pinterest Business Account. You can convert an existing personal account into a business account or create a new one dedicated to your business.
✅ Accept Pinterest Advertising Terms: When you set up your business account – you will need to accept Pinterest’s Advertising Terms and Conditions – which outline the rules and policies for advertising on the platform.
✅ Complete Profile Information: Ensure that your Pinterest Business Account is fully filled out with accurate information about your business including a profile picture, website URL and a brief description. A complete and well-maintained profile helps build trust with users.
✅ Content Quality: Pinterest values high-quality, visually appealing content. Ensure that your pins – both organic and promoted are well-designed, clear and of high resolution. Low-quality or misleading content may not be approved for advertising.
✅ Respect Intellectual Property: Advertisers must respect intellectual property rights including copyrights and trademarks. Ensure that the images and content you use in your ads have the necessary permissions or are original creations.
✅ Ad Formats: Choose the appropriate ad format for your campaign goals. Pinterest offers various formats including Promoted Pins, Promoted Video Pins, Carousel Ads and much more. Select the format that aligns with your content and objectives.
✅ Ad Content Guidelines: Ad content should be clear, honest and transparent. Avoid deceptive practices, exaggerated claims or misleading information. Pinterest encourages authenticity in advertising.
✅ Website Quality: The website you link to in your ads should provide a good user experience. Ensure that your website is mobile-friendly, loads quickly and has relevant and functional landing pages.
✅ Privacy and Data Collection: If you collect user data through your ads or website – ensure to comply with Pinterest’s privacy policies and applicable data protection laws. Be transparent about data collection and usage.
✅ Compliance with Pinterest Policies: Familiarise yourself with Pinterest’s advertising policies – which cover topics such as prohibited content, targeting and disclosure requirements. Non-compliance can result in ad disapproval or account suspension.
✅ Targeting and Audience Selection: Utilise Pinterest’s targeting options effectively to reach your desired audience. You can target users based on demographics, interests, keywords and other factors. Ensure that your targeting aligns with your campaign goals.
✅ Conversion Tracking: Consider implementing conversion tracking to measure the effectiveness of your campaigns Pinterest provides tools for tracking website visits, conversions and ROI.
✅ Ad Budget and Bidding: Set a budget that aligns with your advertising goals and choose the appropriate bidding strategy – example CPM or CPC based on your campaign objectives.
✅ Ad Review and Approval: After creating and launching your ads – they will go through a review process by Pinterest. Ad approval typically involves checking for compliance with Pinterest’s policies and content guidelines.
✅ Ad Disclosure: In accordance with Pinterest’s guidelines clearly label your promoted pins as “Promoted” to maintain transparency with users.
It is essential to keep in mind that Pinterest’s advertising requirements and policies is always changing and evolving.
Therefore partnering up with Best-Digital Marketing will be your best option – it is advisable to do so since we are always keeping directly up-to-date with the most current information and guidance on running ads for your business on this platform.
Adhering to these requirements and guidelines will help ensure a successful and compliant advertising campaign for your Pinterest strategy.
We are more than capable to adhere to all your business goals, ads management and keeping up-to-date with best practices to ensure your business is running promptly and effectively.
How We Measure Pinterest Advertising Campaign Results?
Measuring the results of your Pinterest Advertising Campaign is absolutely crucial for assessing its effectiveness and optimising your future marketing strategies and efforts.
When we advertise your brand on Pinterest – we monitor your ad campaigns results. Our advanced analytics Pinterest tools and programs will help you see your campaign’s results and will offer valuable information about your performance insights.
To measure Pinterest Advertising Campaign results – Best-Digital Marketing has established the following essential steps but not limited to:
Set Clear And Specific Goals:
- Start by defining clear and specific campaign goals. Are you looking to drive website traffic, increase brand awareness, boost sales or achieve another objective? Your goals will dictate the key performance indicators – KPIs you should track.
Utilise Pinterest Analytics:
- Pinterest provides a suite of analytics tools specifically designed for businesses. We access your Pinterest Analytics via your Pinterest Business account. We then provide you with a wealth of information about your pin performance, audience engagement, and ad campaign performance via reports.
Implement Conversion Tracking:
- We would also set up Pinterest’s conversion tracking tools to measure conversions accurately. This involves adding Pinterest tags or using Pinterest’s supported third-party tags on your website. Conversion tracking allows us to see which actions users take after clicking on your Pinterest ads such as purchases or sign-ups.
Track Key Metrics:
- Depending on your campaign objectives – we will every track relevant metrics. Here are some examples of Pinterest Advertising metrics we would monitor:
- Impressions: The number of times your pins were displayed to users.
- Clicks: The number of times users clicked on your pins to visit your website.
- Engagements: This includes actions like clicks, saves and close-up views of your pins.
- Conversions: Measure actions you want users to take on your website such as purchases, sign-ups or other desired outcomes.
- Click-Through Rate – CTR: The percentage of users who clicked on your pin after seeing it (Clicks / Impressions).
- Cost Per Click – CPC: The average cost you pay for each click on your ad.
- Conversion Rate: The percentage of users who completed a desired action on your website after clicking on your ad.
- Return on Ad Spend – ROAS: The revenue generated from your campaign compared to your ad spend (Revenue / Ad Spend).
Review Campaign Performance:
- We regularly review your campaign performance data within Pinterest Analytics. We always pay attention to how different ad groups, ad creatives and targeting options perform especially to identify top-performing and underperforming elements.
Compare Performance to Goals:
- We will evaluate your campaign results against the goals you established at the outset – assessing whether your campaign is meeting, exceeding or falling short of your objectives. This evaluation will provide us with critical insights into the overall success of your Pinterest Advertising strategies and efforts.
Optimise Your Campaign:
- We will utilise the insights gained from your performance data to make data-driven optimisations by adjusting your campaign elements such as targeting criteria, bidding strategies, ad creatives and budget allocation – to improve the performance and align with your goals.
Conduct A/B Testing:
- We will conduct A/B testing (split testing) regularly to refine your ad components. We will test different ad creatives, headlines, descriptions or landing page variations to identify which combinations resonate best with your audience. A/B testing will help us to make informed decisions for any future campaigns and drive better results.
Budget Allocation:
- Assess the allocation of your ad budget among different ad groups or campaigns. We will access and analyse the allocation of your ad budget among different ad groups or campaigns. We may consider reallocating your budget to those that are delivering the best results and scaling up successful initiatives.
ROI Calculation:
- We will calculate your return on investment – ROI to assess the overall profitability of your Pinterest Advertising Campaign. The ROI formula is typically expressed as (Net Profit / Total Ad Spend) x 100. A positive ROI indicates that your campaign is generating more revenue than it costs.
Monitor Over Time:
- We will always keep a watchful eye on your campaign’s performance trends over time. User behaviour and Pinterest’s platform features may evolve over time which means that we may need to facilitate an ongoing adjustment to your strategies for maintaining optimal results.
Report and Share Insights:
- Share campaign performance reports with relevant team members or stakeholders. We will share comprehensive campaign performance reports with our clients or stakeholders. We will communicate the impact of your Pinterest Advertising efforts on a broader business objective and provide insights for future strategies to meet foreseeable future overall business goals.
By diligently following these steps – we will consistently track, analyse and optimise your Pinterest Advertising Campaign results.
We also use other tools like Google Analytics that will help you get insight into your campaign. Using these tools and programs will make it easier for us to monitor and manage your ad campaigns whilst putting your results into action.
We can make informed decisions, optimise your campaigns, improve your ROI and refine your advertising strategies over time.
Best-Digital Marketing believes with effective measurement and continuous improvement in place – we can achieve success on the Pinterest advertising platform.
Impressions
Clicks
Engagements
Conversions
Click-Through-Rate - CTR
Cost-Per-Click - CPC
Conversion Rate
Return On Ad Spend
Facts About Pinterest Advertising / Pinterest Ads
Pinterest has a diverse user base in terms of demographics. Targeting the right audience on Pinterest is very crucial for maximising the effectiveness and efficiency of your Pinterest ads campaigns.
With the goal of driving website traffic, increasing brand awareness and ultimately driving sales and conversions or other desired actions – Pinterest Advertising allows businesses to create and display ads to a targeted audience.
Below are some exciting facts and key points about Pinterest Advertising:
1. Pinterest’s User Base
Pinterest has a substantial and diverse user base with over 600 million monthly active users. This user base spans various demographics including age, gender and interests.
2. Shopping Intent
A significant percentage of Pinterest users come to the platform with shopping intent. They use Pinterest to discover products and ideas, plan purchases and seek inspiration for various aspects of their lives.
3. Visual Focus
Pinterest is a highly visual platform. Businesses can showcase their products and services through stunning images and videos – making it an ideal platform for visually appealing brands.
4. Pinterest Ads Manager
Businesses can create and manage their Pinterest Advertising campaigns through the Pinterest Ads Manager – a dedicated platform for planning, launching and optimising ad campaigns.
5. Ad Formats
Pinterest offers various ad formats including Promoted Pins, Promoted Video Pins, Carousel Ads, Story Pins, Shopping Ads and much more. These formats cater to different campaign goals and creative strategies.
6. Pin Longevity
Unlike posts on some other social media platforms that have a short shelf life – pins on Pinterest can continue to gain engagement and visibility over time. This makes Pinterest a platform with long-lasting content value.
7. Targeting Options
Pinterest provides businesses with precise targeting options. Businesses can target users based on demographics, interests, behaviours, keywords and even retarget users who have interacted with their website or pins previously.
8. Shopping Features
Pinterest has introduced various shopping features such as Rich Pins, Shopping Ads, Shopping Catalogues and the Pinterest Shopping tab. These features facilitate direct shopping and enable businesses to showcase their products effectively.
9. Analytics and Insights
Pinterest offers robust analytics tools that provide businesses with valuable insights into campaign performance, audience behaviour and conversion tracking. Advertisers can use these insights to optimise their campaigns.
10. E-commerce Integration
Pinterest integrates with several e-commerce platforms thus making it easier for businesses to connect their product catalogues and automatically update product information on Pinterest.
11. Seasonal and Event Marketing
Pinterest is a popular platform for users seeking inspiration and ideas for holidays, events and seasonal activities. Businesses can create content aligned with these trends to reach a receptive audience.
12. Creative Freedom
Pinterest Advertising allows for creative flexibility. Businesses can experiment with different ad formats, visuals, headlines and descriptions to find the most effective combinations.
13. Brand Exposure
Pinterest Advertising can significantly boost brand exposure. It enables businesses to raise awareness, engage with a broader audience and compete effectively within their industry.
14. Return on Investment – ROI
Pinterest Advertising can offer a strong ROI, particularly for businesses with visually appealing products and a well-defined target audience. Effective campaigns can generate significant returns on ad spend ROAS.
15. Competitive Advantage
Not all businesses have embraced Pinterest Advertising – providing an opportunity for early adopters to stand out and gain a competitive edge.
Keep in mind that Pinterest Advertising offerings and features can and may change over time therefore it is essential to check for the latest guidance from Pinterest or other reliable sources for the most up-to-date information.
Best-Digital Marketing has the right expertise, knowlwdge, know-how and experience to guide you through every stage of this process. From copywriting and video production to conducting essential keyword research and campaign monitoring – we can help you optimise your Pinterest advertising and generate excellent returns on your investment in this space.
Our Pinterest Ads Management Services are particularly beneficial for businesses and individuals who may lack the expertise or time to manage their Pinterest advertising in-house.
Pinterest Advertising Frequently Asked Questions – FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at info@best-digitalmarketing.co.uk
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at info@best-digitalmarketing.co.uk
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Meta / Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing strategy. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage your bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?