Newsletter Writing Services
At Best-Digital Marketing Services, our email newsletters writinfg services are an excellent way to keep both current and prospective customers up to date on your brand and its offerings.
Newsletter Writing Services nurture leads and gently guiding them down your sales funnel, converting website visitors into paying customers.
Best Newsletter Writing Services
Newsletters whether they are sent via email or traditional mail are one of the most efficient ways to drive traffic to your business or website.
However writing newsletters is not just a one-and-done type of strategy. At Best-Digital Marketing, our team of skilled technical writers are able to create informative, engaging and compelling newsletters that will provide your customers with important information about your business.
Writing weekly, bi-weekly, monthly or quarterly newsletters is one of the most common ways that businesses leverage their databases of contacts.
Newsletter writing services are one of the most effective ways to:
- Stay connected with customers that have made purchases from you in the past.
- Connect with prospective that could potentially be valuable customers in the future.
- Keep prospects informed on new products, promotions and location changes.
- Nurture your leads and contribute enormously to growing your online presence.
Best-Digital Marketing’s newsletter writing services cover everything from content creation to management of email newsletter campaigns.
Industry-focused writer’s partner with content marketing strategists, project experts and designers to ensure your newsletters are tailored from top to bottom to target your audience with valuable, relevant content to drive traffic to your website and serve your commercial goals.
Campaigns are thoroughly tested and measured to determine performance and support further refinement to maximise results.
As a cornerstone of email marketing and content marketing as a whole, newsletters are sometimes overlooked in favour of lead generation such as white papers and E-books.
Once leads are captured, email newsletters are an essential part of the follow-up process to convert website visitors into paying customers.
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Email Newsletter Value
Email consistently delivers high return on investment, indicating consumers are engaged with well-designed email content such as newsletters.
Thanks to the advancements in email marketing automation technology, it is easier than ever to reach vast amounts of people with email newsletter campaigns.
Despite the rise of social media and new marketing techniques, email marketing remains one of the most essential components of successful content marketing.
At the same time, recipients can be segmented based on demographic information like age, gender, job title and much more therefore you can drill down to your target audience while reaching out to a huge number of people.
Lead generation content marketing may be essential to capture individuals’ personal details but acquiring a lead is the first step in the process.
You must nurture leads to help them through the sales funnel from general brand awareness to making a purchase. Email newsletters allow you to accomplish this, keeping your brand and value proposition in mind for consumers without overwhelming them with promotional content or sales pitches.
You can highlight your expertise through email newsletters by demonstrating your trustworthiness of your products and services.
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Email Newsletter Writing Process
Your Best-Digital Marketing content writer will create email newsletters designed to resonate with your target audience through news-based trending topics, educational evergreen articles, interviews with thought leaders or much more whilst incorporating industry knowledge, internal subject matter expertise and proven email marketing best practices.
Some of the most popular types of newsletters we write and design include:
- Magazine Style Newsletters
- Promotional & Marketing Newsletters
- Informational Newsletters
- Company Newsletters
- Print Newsletters
Custom Newsletter Content For Your Audience
Content will vary depending on the recipient – existing customers may be more interested in news and information about products, services and company goings-on.
Meanwhile potential customers will respond more positively to content that demonstrates the value provided by your business or general information that presents your organisation as a thought leader in its space.
B2C vs B2B Newsletter Strategies
While business to consumer- B2C newsletter creation may focus on generating direct conversions in the form of a purchase, business to business – B2B email newsletters tend to concentrate more on other conversion options like product demonstration requests as well as upsell opportunities in the case of existing customers.
Newsletters Rely on High-Quality Content
Content is usually crafted with a balance between education and entertainment in mind, appealing to recipients through interesting topics that provide relevance and value.
Long emails are avoided in favour of direct engaging newsletters to grab and hold on to audience attention, encouraging recipients to learn more. The content included in your email newsletters can be repurposed from existing blog posts, white papers, E-books, infographics, videos or more.
At the same time, your Best-Digital Marketing content writer will create completely original content as you prefer to ensure all content appeals to the wants and needs of your target audience and demonstrates your source as value and relevance for customers.
Emails Rendered for Readability
Beyond the content of the email newsletter itself, it is absolutely vital to ensure the email as a whole is readable and engaging which may include using bullet points and subheading to break up walls of text as well as implementing rich media options like custom images and videos.
Best-Digital Marketing designers and videographers can create custom illustrations and clips intended to drive traffic back to your website as well as unique, clickable calls to action that simplify the conversion process and provide current and prospective customers with easy next steps to follow.
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How It Works
Best-Digital Marketing’s newsletter writing services begin by focusing on your target audience with content based on subscriber personas, demographics and the stage of the buyer’s journey.
The goal is to create content that is personalised to the recipient in order to encourage higher open and click through rates – CTR.
Our content writers also understand the importance of avoiding the use of identical layouts including both text and images for different campaigns and audiences. The tone and style of emails should be tailor-made for the respective individual it’s intended for.
Great Subject Lines Increase Open Rates
Special attention is required when creating exceptional subject lines during the email newsletter writing process. Your content writer is trained to utilise language proven to increase open rates such as words that imply urgency and value in the reader’s eyes.
Together with personalised details such as the recipient’s name, industry or location – direct subject lines that incentivise opening emails help support greater return on investment – ROI.
At the same time, Best-Digital Marketing content writers are well aware to avoid false or overly dramatic language that may turn off recipients or cause email service providers to mark emails as spam.
Email Newsletter Campaign Management
Beyond the content creation process, you can count on our content marketing strategist to utilise leading marketing automation technology to engage with your target audience and ensure newsletters reach your intended readers.
Your expert strategist will walk you through the data analytics showing how your email newsletters are performing in terms of open rates, click through rates – CTR and conversions.
Your strategy may be adjusted and improved as necessary to maximise return on investment – ROI and ensure your email newsletter campaigns are turning your subscribers into clients.
Interested In Our Content Writing Services?
Establish your expertise and gain loyal readers with our expert blog writing services.
Build your list by offering engaging E-books written by our professional expert writers.
Enlighten and engage your target audiences with highly targeted newsletters.
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