Meta Advertising Services

More than 3 billion people are active on Meta / Facebook. 93% of marketers use Meta / Facebook to connect with their target audience and share content.

At Best-Digital Marketing - we help brands generate buzz on Meta / Facebook and drive awareness, leads, conversions and sales. Most are connected to at least one business service and 70% use Meta / Facebook ads.

Meta Advertising Service

Meta Advertising Services – Facebook and Instagram advertising involves creating targeted ad campaigns by leveraging your vast user base and sophisticated targeting tools.

This form of advertising is effective due to the platforms’ board audience and targeting based on demographics, interests, and behaviours. This allows your business to increase brand visibility, engage with potential customers and drive conversions in your area of business.

Meta Ads Services – Facebook and Instagram ads and other forms of paid advertising can be an excellent way to reach new prospects and re-engage with previous or past website visitors.

Meta Advertising is a science and also an art hence blindly throwing money at any ad campaign can result in poor or catastrophic outcomes. Partnering with an agency that understands the practical and theoretical fundamentals of effective Meta ads management is critical for the success of any campaigns.

Meta - Facebook Advertising Services

Facebook also  known as Meta is more than just another social media platform. It is your target audience’s favourite destinations to research brands, read customer reviews, make purchases and get the information they need.

Establishing a professional presence on Meta / Facebook has to be one of your main priorities. Our Meta marketing agency specialises in full-range Meta advertising services for brands across industries.

We help you build a thriving business and a dedicated Meta community that puts your brand in front of your target audience.

From organic growth hacking to highly-targeted paid acquisition campaigns – we know how to maximise the value of this promising marketing channel.

Our strategic Meta advertising services help build brand awareness while promoting lead generation efforts by distributing content for every stage of your sales funnel.

Best-Digital Marketing’s Meta Ads Management Services

Meta / Facebook is the top-rated network for social media ads among B2B and B2C marketers. It provides businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.

Meta ads are so effective because they can be highly targeted – you can display ads to users based on their location, age, interests and much more.

Advertising on Meta / Facebook is also cost-effective when done correctly. Meta ads like other social media ads can work on a pay per click – PPC model which means you only pay for ads when someone clicks on them.

Tailor your ads to show up in the News Feeds of your existing customers and the users most likely to be interested in your company. They can also be priced based on impressions or the number of times the ad is displayed to users.

Our creative, smart and well-executed Meta ads campaign:

will support your marketing and commercial goals

expand your reach

increase sales

drive more website traffic

spark more engagement on your strongest social networks.

This Is How We Do It – Meta Advertising Services

1. Drive website traffic via cold campaigns

Facebook and Instagram are two of the best social media platforms on the internet to use for interest-targeted/ demo advertisements.

Meta’s platforms have gigabytes of data for each user and they make much of that data available to advertisers to use in highly-targeted campaigns.

Best-Digital Marketing has the theoretical and practical knowledge to leverage this detailed data and create high-impact cold advertising campaigns.

2. Convert visitors to leads and sales via warm campaigns

The average conversion rate on Meta / Facebook currently stands around 10.25%. While this is relatively high – it still means that 90% are not ready to take action with your business.

Once a consumer has visited your website or has interacted with your brand – Meta ads are the ideal way to help them re-engage. Meta platforms track user activity across other websites which help identify users who visit your website and then leave without converting.

Retargeting ads re-engage with these warm consumers and nurture them with multiple touch points thus resulting in a higher conversion rate.

3. Our Best in class targeting

Meta / Facebook and Instagram offer best in class targeting capabilities because of the number of information – users voluntarily share with the platform. Metrics like demographics, behaviours, interests and much more are all collected on each user.

The platforms themselves also act as a meeting place where like-minded consumers gather and interact with each other. This data is available for advertisers to leverage in their campaigns which can then be posted on engaging social media platforms for the targeted audience to see.

Combined with compelling visual assets and copy – these Meta ads can be winning strategies for many businesses. First-party proprietary data can also be used to create highly engaging advertisements that resonate with current customers and warm leads.

4. Done for you & done with you creative services

Best-Digital Marketing offers done for you and done with you creative services to help maximise the earning potential and conversion rate of your different ad campaigns.

We use established meta best practices which rotate multiple ads per campaign with similar calls to action for different demographics.

Best-Digital Marketing can also create the different unique visual assets and copies needed for the advertisements in following the best practices of each social media platform.

5. Advert copywriting

Visual assets are very important for effective ad campaigns and ad copy is an equally important part of a successful ad campaign.

There is no way of knowing which message will resonate with a given target audience.

However, with the right development strategy and copywriting methodology – one can find the right message as quickly as possible.

All of Best-Digital Marketing’s copywriters have years of experience and expertise in writing ad copy – all written by humans not AI.

6. Increase brand exposure

Increasing engagement on Meta / Facebook ultimately leads to more visitors to your website – which has strong ultimate effects.

In fact – Meta advertisements combined with human-written content marketing or as a part of Household Remarketing product has produced amazing results for majority of our clients.

We focus on developing Meta advertising campaigns that are achievable, objective driven and 100% quantifiable.

Need a Meta Advertising Agency to Jumpstart Your Sales?

Get in touch to discover quick wins you can implement immediately to get results.

Meta advertising agency – you can trust

As a Meta advertising agency – we work closely with you to understand your business goals and challenges, your target audience, your market, your competition and the industry landscape at large.

At Best-Digital Marketing – we effectively blend organic growth with an ROI-focused paid acquisition campaign.

We deliver full-range Meta advertising services and dedicated support with every aspect of running your Meta ad campaign.

Meta - Facebook Advertising Services

Meta Ads Management Services

At Best-Digital Marketing – we offer monthly and rolling social media management packages as well as custom-quoted services for just about anything you might need in the way of social media marketing and advertising strategies.

We can build your social profiles from scratch which includes setting up page roles to creating copy for your Business  Suite, customising notifications, organising page tabs, helping you promote your page through your website and much more.

Alternatively – we can optimise your existing Meta / Facebook presence by:

Setting strategic goals.

Refining your target audience with Audience Insights and other tools.

Optimising your Business Suite copy.

Making recommendations for what information to add to your – About pages.

Meta - Facebook Ads Management Services

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Meta Advertising Services: Our Process

As a full-service digital marketing agencyBest-Digital Marketing provides a wide range of organic and paid social media marketing services.

We can handle everything from your Meta / Facebook and Instagram management to your paid advertising campaigns across all of your social media accounts.

Every social media campaign we manage is created and crafted to support your marketing objectives and help you achieve your business goals.

Social advertising is an important component of a digital marketing strategy. We are here to help you – get it done right the first time!

Our proven, repeatable Meta ads management process will create game-changing social media experience for your brand and business.

Step 1: Brand audit

Our team will work with you to determine the best characteristics of an effective Meta advertising campaign for your brand.

Every business is unique and we go the extra mile to research and understand your business. Kick-off calls, emails and questionnaires help us dive deeper into your inner workings, niche and target market.

This will be based on detailed knowledge of your brand and business as well as our expertise on Meta advertisers in your industry.

Step 2: Meta Advertising Creation

Every social media advertising campaign needs measurable goals to track its progress and success.

We put the wealth of useful information we acquired to good use and build you a detailed Meta advertising plan. It covers everything: types of content we plan to create, ways to boost engagement and follower base, details of a paid acquisition campaign, timeframes and budgets.

Our expert strategists will help you set achievable goals that will support your commercial and marketing objectives.

Step 3: Implement Meta Ads Strategy

We set our creative genius team to work and start crafting you the engaging and compelling content. We handle everything from copywriting to graphic design to ad set-up and visuals to content scheduling and promotion.

Our creative team follows your brand guidelines closely and ensures that each digital asset is consistent with your brand voice. We are here to help you every step of the way.

Step 4: Meta Ads Optimisation

Meta Ads optimisation increases the ads’ relevance and improves their performance by reaching the right audience. Another way is by testing different ad formatsimages, videos, headlines and calls to action – CTA to see which performs best.

Additionally – experimenting with different ad placements such as the Meta news feed, stories or the right column helps to find the best place to show the ads to your target audience.

Step 5: Managing Meta / Facebook Ads

Managing a Meta ad campaign involves creating, launching, monitoring and adjusting the campaign to ensure it reaches its desired objectives.

We manage the Meta ad by using Meta/Facebook Ads Manager – which provides a range of targeting options, ad formats and analytics to help us optimise the campaigns.

We also use the Meta/Facebook API – which allows us to automate and scale the ad campaigns by using code to create, manage and track ads.

Step 6: Reporting and analytics

Your dedicated Meta ads manager will track key metrics to ensure your campaign is on the right track.

We set up insightful Meta marketing reports that track the impact of every marketing action we take.

Having a breakdown of essential data and key metrics – you can see the progress in real-time and see what exactly drives your target audience to action. We also make use of third-party analytics and reporting tools such as Google Analytics.

We will present relevant data to you and your team on a monthly basis to report on your successes and use this information to adjust your campaign for maximum results and conversions.

Meta - Facebook Advertising Process

We Use a Wide Variety of Targeting Options in Our Meta Advertising Services

Get in touch to discover quick wins you can implement immediately to get results.

Some of our social media advertising services:


Linkedin Advertising


Pinterest Advertising


Instagram Advertising


Social Media Ads

Twitter Logo 2

Twitter Advertising


YouTube Advertising


Facebook Advertising


Snapchat Advertising

This is how Best-Digital Marketing can Accelerate your Meta advertising strategy:

Set-up and Optimise Meta

You will get the best results from your Meta advertising campaign if you are taking advantage of all the Meta advertising tools that capture audience information and create lookalike audiences to disperse your message across larger populations looking for your solutions.

Whether you are already utilising Meta ads or a novice to this field – we can help you set up and optimise your Meta ads campaign.

Custom Audiences

Custom Audiences is an option available through Meta / Facebook that allows you to target your ads to the audiences most likely to engage with them which can be created in a number of ways including customer lists, website and app traffic and Meta engagement.

Lookalike audiences help you expand your reach through Meta’s  advertising networks by creating audiences based on the characteristics of your custom audiences.

Custom Audiences uses data you already have about your audience to ensure they see your ads across Meta / Facebook, Instagram and Audience Network.

Meta Business Suite

Creating a Meta Business Suite formerly known as Facebook Business Suite gives your brand a chance to engage with other industry counterparts, create relationships with social media influencers and make important business connections.

This tool is one of the best ways to improve your social reach, build brand awareness and make sales. It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages. All you need to do is link up your Meta / Facebook Pages and Instagram accounts.

Meta Business Suite will help you to:

view content inspiration

see your content calendar

communicate with an inbox for Meta / Facebook and Instagram DMs and comments

access the Commerce Manager

check Business Suite updates

create a to-do list of notifications to manage

check insights on your performance and audience growth

create or see recent posts or stories

create or manage recent ads

There is an entire more tools section with other features to play around with including: –

✅ Apointments

✅ Instant forms

✅ Ad manager

✅ Media library

✅ Events manager

Meta Pixel

We can help you install Meta Pixel formerly known as Facebook Pixel onto your website through accessing your website code or by working with your developer to get it set up correctly.

Meta Pixel is a small piece of code that lives in the background on your website which records the interactions people make on your website and Meta / Facebook call these actions – events.

There are 17 standard Meta / Facebook pixel events for which you can simply copy and paste Meta event code:

View content: Someone lands on a specific page on your website.

Contact: Someone contacts your business.

Customise product: Someone selects a specific version of a product, such as choosing a certain colour.

Donate: Someone makes a donation to your cause.

Find location: Someone searches for your business’s physical location.

Add to cart: Someone adds a product to their shopping cart on your site.

Add to wishlist: Someone adds a product to a wishlist on your site.

Initiate checkout: Someone starts the checkout process to buy something from your site.

Search: Someone uses the search function to look for something on your site.

Purchase: Someone completes a purchase on your website.

Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.

Complete registration: Someone completes a registration form on your site like a subscription form.

Add payment info:  Someone enters their payment information in the purchase process on your website.

Schedule: Someone books an appointment at your business.

Start trial: Someone signs up for a free trial of your product.

Submit application: Someone applies for your product, service, or program, such as a credit card.

Subscribe: Someone subscribes to a paid product or service.

It can tell you whether these events happen after the user sees your Meta ad. In other words – it gives you more insight into how well your Meta advertising strategy is working.

Start to Finish – Meta Ads Creation

We can help you strategize and execute your Meta advertising campaigns every step of the way. This includes but not limited to:

Choosing the ad format

We can help you choose the right ad format for your campaign, organisation and goals whether it is a plain text ad, display ad, video ad or carousel ad.

Creating ad copy and design

Our highly experienced editorial and graphic design team can create compelling copy and eye-catching design that will make your ad a hit that will resonate with your audience.

Optimising your landing page

The landing page your audience is directed to after clicking your ad should reflect the ad copy and your brand guidelines which should be excellent. We can help create or improve your landing pages for the best ad experience.

Meta Ads Management

Meta Ads Management is one of our services at Best-Digital Marketing. We can work within Ad Manager and the Power Editor to oversee your ad campaigns from start to finish.

We will help you refine your target audiences, select the right Meta ad formats, allocate spend strategically across your other channels and measure the performance of your paid social campaigns.

Our expertise follows on through – as we can also create social ad campaigns for Twitter, LinkedIn, Instagram and more.

Social Media Ads Management Services

Need Creative Ads to Increase Followers, Leads, Brand Awareness & Sales?

Discover quick wins you can implement immediately to get results.

Meta Engagement Videos

At Best-Digital Marketing – we have experienced and expert video production team that can script, produce and edit social engagement videos.

These 30 to 45 second shorts are crafted to be memorable, engaging, clear and easily digestible by anyone scrolling through a congested News Feed.

Videos reign supremacy on Meta / Facebook and delivers better engagement metrics – impressions, likes, comments and shares than any other type of content on social media channel.

We can tailor our videos to the format it is meant to be used for either as organic posts or video ads.

Meta Contest Creation and Management

The first rule all social media is >> Be Social. At Best-Digital Marketing – we treat Meta / Facebook like a content distribution platform and ensure that we are actively engaging the right audiences and going the extra mile to build relationships with potential leads.

One of the ways we do this is by strategizing contests and user-generated content campaigns that will help build up followers and drive engagement among your existing target audience.

We also manage these campaigns during their implementation, monitor, measure and adjust or re-define stages. We use the information obtained from these contests to learn more about your target audience and further refine your Meta advertising and marketing efforts.

Meta Social Listening

By using advanced social listening tools, tactics and techniques – our social media experts can discover conversations – either good or bad that Meta users are having about your brand or business.

We can monitor and compile key metrics such as brand mentions, sentiment, the context for those mentions, share of your brand’s voice in industry conversations compared to competitors and much more.

This is invaluable information especially for reputation management and customer relationship building. It can also be used to identify opportunities to work with social media influencers and develop your thought leadership in your industry or specific niche.

Social Listening

Meta Custom Reporting

Meta advertising strategy is most effective when it is part of a larger digital marketing strategy that serves your business goals.

Whatever it may be – to drive more website traffic, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above – our social media expert strategists will create customised benchmark reports and track the progress of your campaigns on a monthly basis.

Some of the key metrics we look at in our analytics and reporting include:

✅ Follows.

✅ Video metrics

✅ Likes.

✅ Shares.

✅ Impressions.

✅ Clicks.

✅ Comments.

✅ Reach.

✅ Facebook referral traffic.

✅ Cost per click – CPC, cost per action – CPA, cost per thousand impressions –CPM, Return on advertising spend – ROAS, Click through rates – CTR and other paid ad metrics.

We can also create custom reports for individual social initiatives such as contests and user-generated content campaigns and much more.

What Kind of Targeting Options Do We Use For Our Meta Advertising Services?

Our Meta management services will help you develop a strategy, attract your target audiences, engage those users, convert them into high-value prospects and retain them as brand ambassadors for your business and brand.

One of the great things about Meta/Facebook advertising is that you can target your ads specifically to consumers who are interested in what you have to offer.

This means that you can reach a larger section of interested customers than with traditional advertising methods.

Location Targeting

Allows you to target ads to consumers based on their location.

Behavioural Targeting

Allows you to target ads to consumers based on their online behaviour.

Interest Targeting

Allows you to target ads to consumers based on their interests and hobbies. For example – if you are selling hiking equipment and gear – you could target ads to people who have expressed an interest in hiking, outdoor activities, camping or your competitor brands.

Custom Audiences Targeting

Allows you to create custom audiences of current or past customers for laser targeting specific customers. Custom audience targeting is one of the most powerful targeting options available.

Age & Gender Targeting

Allows you to target ads to specific age groups and genders.

Lookalike Audiences

Allows you to target ads to persons who are similar to your current or past customers. Lookalike Audience is a great way to reach new customers who are likely to be interested in what you have to offer.

Meta Advertising Frequently Asked Questions – FAQs

Here is a list of Frequently Asked Questions by potential clients.

If you have any queries please contact us and we will be happy to respond to them.

Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.

Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at

There are many advantages to working with a social media advertising agency like Best-Digital Marketing including:

Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.

Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.

Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.

If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.

A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.

Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.

Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.

Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at

No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.

At Best-Digital Marketing – we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.

Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.

The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.

In general, the best social platforms are Meta / Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.

The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.

Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and empathise with the customer.

Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.

The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.

Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.

Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.

The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.

We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.

We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.

We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we are result-focused.

Learn more about our Meta / Facebook Management Services?