LinkedIn Marketing Services
Drive qualified leads and web traffic with LinkedIn Marketing Services, leveraging the No: 1 B2B lead generation platform out there. Increase awareness and brand visibility.
LinkedIn is an online community that gathers as much buying power in one place. LinkedIn is a gold mine for lead generation and puts 60 million senior-level executives and 40 million B2B decision-makers on one social network.
Best LinkedIn Marketing Services
LinkedIn is home to 620 million professionals. A sizable chunk of them can make purchasing decisions and many more can in some way influence those decisions. It is the most targeted network for B2B organisations.
Our social media consultants are well-versed in LinkedIn content marketing strategy. They know how to use the professional networking site to augment an existing digital marketing strategy, help generate leads and nurture them deeper into the sales funnel – from connection to contract.
With our LinkedIn marketing services, we can integrate social media with the rest of your B2B advertising efforts to help you drive sales and generate highly targeted leads.
LinkedIn excels as a B2B networking tool, creating awareness for high-quality prospects who are most likely to become customers.
Do you want to reach more of your target market? Are you looking for ways to boost your lead generation? Increasing your brand awareness, getting B2B leads and growing your conversions is now easier with the number 1- B2B Marketing channel to grow your business.
With our highly experienced social media consultants, you can harness LinkedIn’s full potential by targeting decision makers based on their specific industries, the size of their company or their interest in specialised topics.
We develop strategies that allow you to find and connect with these prospects in a more natural way.
Why is LinkedIn Marketing Important ?
LinkedIn is one of the largest professional networks with over 550 million users and growing. Businesses on LinkedIn have the opportunity to build professional connections and drive traffic to their website by sharing high quality engaging content.
Sharing content like blogs gives your potential customers another way to interact with your brand in a non-promotional way.
Posting thought leadership content often and adding value to your connections helps your brand stay at the top of their mind when they are ready to make a purchase.
LinkedIn is most frequently used by B2B companies seeking to reach business decision makers. The demographics hint that this is the best platform to reach them.
And most importantly LinkedIn users are generally using the platform to seek new professional opportunities.
Here are some more interesting facts you should know about LinkedIn for businesses:
- Sponsored InMail has a 52% open rate, on average.
- LinkedIn is the most-used social media platform amongst Fortune 500 companies.
- Text ads using LinkedIn Advertising can reach 12% of the world’s population.
- 27% of LinkedIn users are located in the United States.
- Engagement has increased 50%, year over year.
- LinkedIn marketing strategy is the #1 tactic that B2B marketers use to distribute content at 94%.
- 30 million companies are on this social media platform.
- 4 out of 5 LinkedIn profiles belong to business decision makers.
If you are running a B2B business, a strategic LinkedIn marketing strategy is a must for your overall digital marketing to be successful.
Our LinkedIn marketing services is one the best ways to persuade other business decision makers to trust you. If you do not know where to start then contact our LinkedIn marketing services – who are here to help.
Are you looking for ways to boost your lead generation?
Our LinkedIn Marketing Services Can Help You
Increase brand awareness
Do you want more people to follow your LinkedIn business page?
Use Linkedin to grow your brand awareness by using the most effective social media strategies.
Connect With Leads
Want more interaction from your potential clients?
Increase LinkedIn connections, likes and comments through insightful, high-quality content.
Become A Thought-Leader
Do you want to be seen as an expert in your industry? Post to your LinkedIn page frequently to maintain brand consistency and perception.
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Optimising Your LinkedIn Marketing Efforts
Best-Digital Marketing Services offers a full suite of social media services. Our social strategists can coordinate LinkedIn management with your other social media platforms like Facebook, Twitter, Pinterest, Instagram or they can focus exclusively on the professional networking site.
Whichever way, we can help you define your target market on LinkedIn and connect with them in order to accelerate your inbound marketing efforts.
Here is how Best-Digital Marketing can help you optimise:
Social Media Management
Our dedicated social media strategists can help you build your LinkedIn business page from scratch.
Alternatively, we can optimise your brand’s existing LinkedIn network in the following ways:
- Making strategic connections.
- Engaging with other brands and users on LinkedIn.
- Spearheading LinkedIn content campaigns.
- Creating posting schedules.
- Developing LinkedIn marketing campaigns.
- Copywriting your business page’s network profile.
- Monitoring your page and audience growth.
- Refining your target market.
- Managing LinkedIn messages.
- Reporting on your performance.
- Much more.
Social Media Posts
The only way to keep your professional connections engaged is by regularly posting interesting high quality engaging content.
That is why our social media consultants work directly with our content strategists and creatives to help distribute and promote your original blog posts and thought-leadership articles.
Other types of custom posts we create include:
- Informative and highly useful text-only posts – 1,300 or fewer characters.
- Long-form content through LinkedIn’s article-publishing platform.
- Third-party content that is of value to your connections.
- Original video content.
- Original photos, graphics and other visual content.
- Company updates and milestones.
- Links to your latest research and other original content.
- Much more.
More than half of all video marketers use LinkedIn for distribution and of those – 84% have been highly successful.
Social engagement videos are great for building brand awareness among your connections especially when that video content is short, well-scripted, captioned, interesting and worth re-sharing.
Our social media strategists collaborate directly with our creative teams to produce 30 to 45-second social videos that:
- Build brand credibility.
- Encourage likes and shares.
- Grab users’ attention as they scroll through their feeds.
- Demonstrate your expertise.
In professional arena – reputation is everything. Social listening is the process of finding out what people are saying about your brand or its competitors on social media platforms.
Best-Digital Marketing’s social media strategists pay close attention to multiple social media channels including LinkedIn, to identify and flag all brand mentions.
Some of the tasks involved in social listening include:
- Pulling data about likes, comments, re-shares and posts that tag and/or reference your brand.
- Responding to feedback as needed.
- Flagging misinformation about your brand and its products or services.
- Answering questions that connections may have asked about your brand.
- Bringing negative mentions to your brand’s attention and helping to resolve the problem.
There are three phases to every LinkedIn marketing campaign – Plan, build and report. Our social media strategists start the planning phase by assessing the state of your current LinkedIn campaigns through benchmark reporting.
Next, they build your audience and launch content campaigns. Finally, they report on the performance of those campaigns and provide data-driven recommendations for future tactics and strategic revisions.
Some of the key metrics we will look at in our customer reports include but not limited to:
- Relevant conversations about the state of your industry.
- Engagements – likes, shares, comments.
- Branded hashtags.
- Important industry buzzwords.
Social Media Ad Management
LinkedIn offers paid ad campaigns that help businesses expand their reach to new audiences.
Our digital marketing agency can take the reins on these paid campaigns to help boost brand awareness especially for newer or recently optimised LinkedIn business pages and ultimately boost engagement.
We can do all of the following:
- Create text ads.
- Produce video ads.
- Set up dynamic ads.
- Launch message ad campaigns.
- Manage sponsored content campaigns.
- Help you allocate your spend across different social media channels.
Social Media Contest Creation and Management
There is a reason why it is called social media – You are expected to be social and that means finding new and interesting ways to engage with your target audience.
Best-Digital Marketing’s social media strategists can create ideas, strategize, launch, manage and measure social media contests, surveys and other user-generated campaigns for your brand.
Our highly skilled and experienced LinkedIn consultants only use well-researched, highly informative thought leadership quality content to engage with professional LinkedIn users.
Especially in B2B markets, LinkedIn audiences are well-informed professionals who use the platform for in-depth insights.
That is part of the reason why long-form articles that come in at around 2,000 words perform much better on LinkedIn than shorter-form blog posts.
As a full-service digital marketing agency, we have in-house, industry-steeped writers, designers, videographers and editors who can create and craft compelling copy that lives on your website and is distributed through the world’s largest professional network.
All the content we create is tailored to your target audience, optimised to perform well on search engines and social media networks and expertly crafted to turn leads into prospects and prospects into paying customers.
Our LinkedIn Management Services
Our LinkedIn marketing services are professional services designed to create and implement LinkedIn marketing campaigns on your behalf. LinkedIn marketing services include account monitoring, content creation, audience growth, monitoring and reporting.
With our highly skilled and experienced LinkedIn consultants, you do not have to worry about developing ideas for LinkedIn posts or responding to LinkedIn activity.
Using our LinkedIn marketing services will help you maximise your business impact on LinkedIn. Our LinkedIn specialists will improve your content quality, increase posting consistency and help you leverage the most powerful features on LinkedIn.
LinkedIn management is one of the most targeted social media channels for B2B connections. You can leverage LinkedIn marketing to reach key personnel at specific companies who are decision-makers.
We can create unique LinkedIn content and sponsored it through LinkedIn’s sponsored post feature. This allowed our client’s content to display on the news feed to people who were not connected to their LinkedIn business page.
We strategize, execute, measure, monitor and repeat.
Why LinkedIn Marketing?
90% of B2B marketers reduced their cost per lead with LinkedIn lead gen forms
58% of B2B marketers said LinkedIn ads deliver the best value
LinkedIn generates 200% more lead conversion than Facebook & Twitter
42% of marketers planned to increase their LinkedIn ad budget in 2019
Need LinkedIn Marketing?
Our Best LinkedIn Marketing Services For Your Business
Expert LinkedIn Management
- Every aspect of your LinkedIn management service is performed by one of our expert team members. Unlike other digital marketing agencies, we only employ the best of the best in marketing.
Personal & Business LinkedIn Capabilities
- You have the option for us to manage both, your LinkedIn business page and your LinkedIn personal page. Some of our clients have already established connections on their LinkedIn personal page and we can create content to be posted on there as well as your business page.
Original LinkedIn Content
- Your LinkedIn specialist will create original high quality engaging content with their expertise and will incorporate your any brand recognising elements you wish. We will not recycle previously made or published content and we make content that is specific to your business and needs.
Full-Service LinkedIn Management Services
- We are a full service LinkedIn marketing agency that meets all of your social media efforts. We can also help your expand into other social media networks like Facebook, Instagram, Pinterest or Twitter. If you are interested in other online methods of growing your business, we can recommend services to help you reach your business goals.
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LinkedIn Marketing Services - Our Approach
Step 1: LinkedIn Marketing Strategy
The first step in launching your LinkedIn marketing campaign is to develop a strategy.
Our LinkedIn specialists will work with you to understand your business, goals and market to develop a cutting-edge strategy for your business.
The strategy will specify your target audience, content game plan and how we intend to increase your LinkedIn exposure.
Step 2: LinkedIn Content Creation
Once the strategy is approved, we will start creating your LinkedIn content.
Our LinkedIn specialists will handle all of the content writing, creative media, and publishing to your LinkedIn business page.
We will also prepare content calendars in advance so that you can review your LinkedIn content prior to it being published to your pages.
Step 3: LinkedIn Page Growth
The next step in the LinkedIn marketing process is to begin developing an audience around your page.
Organic growth through LinkedIn is very limited and can take time to develop an audience.
For faster growth, we recommend LinkedIn’s sponsored content feature. Our LinkedIn managers will develop captivating posts and sponsor them to the best audience to increase awareness.
Step 4: LinkedIn Monitoring
As your awareness begins to increase, your LinkedIn page may begin to receive comments, messages or other activity that needs attention.
Our LinkedIn management service includes daily monitoring during normal business hours.
This means that you would have a LinkedIn specialist overseeing the activity on your account and responding where appropriate.
Step 5: LinkedIn Management Reporting
Our LinkedIn management service includes 24/7 analytics reports that can be accessed via your dedicated LinkedIn consultant.
In addition, we will send a monthly comprehensive report that summarises our LinkedIn marketing efforts.
In terms of meetings, we can schedule weekly, biweekly or monthly meetings to discuss progress. You will also have unlimited email communication with your team.
LinkedIn Sponsored Content
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LinkedIn Marketing Services: Key Metrics
who can we help
Anyone who needs our LinkedIn Marketing Services
Most of our clients are B2B and B2C businesses but we can and have optimised personal LinkedIn profiles which include writing summaries, proofreading copy, creating custom images and much more.
Business or personal, we go to great lengths to create professional-grade content that captures the essence of your brand and it will feel like upgrading.
If you want to get ahead of the competition and show your target market how great your business is then you need to have a LinkedIn marketing strategy.
Having one allows you to build professional connections thus making it faster and easier for you to convert them into actual paying customers.
We have all the necessary skills, talents, and experience in creating and crafting a LinkedIn marketing strategy that will effectively reach your target audience and reflect your brand as a whole.
Our full service digital marketing agency has helped vast amount of businesses grow using our LinkedIn marketing services.
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Get Top Results With Our LinkedIn Marketing Services.