LinkedIn Advertising Services
Despite having over 500 million users and extensive options and reach, LinkedIn is underrated and underused by many marketing professionals. This professional network hosts some 30 million company profiles and is used by hundreds of millions of people every month.
LinkedIn offers the same demographic targeting as other social media platform like Facebook. It also offers PPC advertising and the ability to communicate with users in the professional field.
LinkedIn Advertising Services
With millions of senior-level executives and decision-makers using LinkedIn, it is vital that you are able to stand out from the crowd and get your content in front of the right people.
You should implement LinkedIn advertising services if you are looking to target users by profession, skills, industry or professional interests to maximise the power of this professional platform.
Our LinkedIn advertising agency stays up-to-date with algorithm changes and LinkedIn news so we can provide your business with the best marketing results possible.
But while an effective organic social media strategy is a vital part of this, you should also be thinking about utilising paid advertising to improve your results.
Our expertise on LinkedIn’s ad campaign manager and our ability to strategically select amongst the platform’s wide variety of ad formatting and targeting capabilities enables us to generate the ideal outcomes for your business.
There are some clear advantages to advertising on LinkedIn, including the opportunity to drive brand awareness among a professional demographic, refine your audience targeting with industry-specific variables and generate new leads.
At Best-Digital Marketing Services, our well experienced team closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals. Following the conclusion of each campaign, we analyse results, insights and utilise them to optimise the campaign.
We understand the importance of using budgets efficiently therefore you can expect clear communication from start to finish. We will always ensure we are using your resources proficiently and successfully to help achieve the objectives you desire most.
What is LinkedIn Advertising?
LinkedIn Advertising or LinkedIn Ads services works differently than any other social networking site. The traffic is coming from professionals that share their professional information. The users will add their age, gender, location, skills, etc. and it is an excellent way to have a specific target for your ads.
The best part of LinkedIn is that you can reach more than 500 million users. Apart from that, the platform has about 60 million decision-makers so that you can expect good conversion.
LinkedIn Advertising or LinkedIn Ads help businesses of any size achieve their goals. There are many influencers as well that will help your business to convert and to grow.
- Access a tremendous audience;
- Target your audience with accuracy;
- Customise your budget to your business;
- Connect with individuals in your target audience directly.
How to make LinkedIn advertising a success
If you are interested in pursuing in this approach then there are a few key steps you will need to follow in order to enjoy the best return on investment. These include:
- Identifying the objectives you want to achieve which will help you plan your ad campaigns and measure outcomes.
- Establishing audience targeting criteria which could include company size or individual skills, job title and level of seniority.
- Choosing between LinkedIn’s ad formats: sponsored content, message ads, dynamic ads or text ads.
- Setting a budget and schedule.
- Deciding how to optimise and measure the performance of your campaign.
Answering these questions early enables you to be sure you are tailoring your advertising content to the right people and how you define success.
At Best-Digital Marketing Services, our team of strategist, planners and marketers can help you define the best goals for your business.
We are aware that every business is different and unique and requires a personalised marketing plan for its LinkedIn advertising strategy. When you partner up with our team, you will enjoy clearly defined objectives and a method for achieving them.
Benefits of using LinkedIn advertising
Advertising on LinkedIn is different from any other social media platform. LinkedIn is a professional social network where users share their experience, job title, skills, interests and education – all to an advertiser’s benefit if your audience targeting matching these options.
Benefits of LinkedIn Advertising or LinkedIn Ads includes but not limited to:
1. Specific targeting
LinkedIn allows you to narrow in on the demographic or select group of individuals you want to reach. Filter through your audience by job title, industry, gender, age, degree, location and much more.
2. Active professional user base
With more than 500 million business professional users on this platform, you need to maintain an active presence with an extensive amount of professional users who may be interested in learning more about your business.
3. Increase awareness
Through various advertisement forms, you have the opportunity to create better brand awareness and visibility for potential employees, consumers and business partners.
4. Promote partnerships and events
LinkedIn is a site known for its professional users which makes it the perfect place to recruit prospective employees or network with others in your field through event and conference promotion. Use LinkedIn when looking to grow your business and expand your realm of influence through your targeting efforts.
At Best-Digital Marketing, our well experienced team will help you achieve these criteria, closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals.
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How LinkedIn Ads Work
LinkedIn Ads works similar to marketing platforms. As a business owner, you have to bid to start advertising your business with LinkedIn.
It also allows you to target a specific audience and have the ability to stay within your marketing budget. That way, you do not have to break the bank to advertise your brand, products and services.
It is an effective marketing strategy especially with B2B content, since it can generate leads. That way, you can send direct marketing messages to the members and drive them to your website.
If you were able to get a lot of traffic then that should result in better conversion.
Three steps to get started:
1. Create your Campaign Manager account.
2. Determine your objective.
3. Launch your campaign
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How to reach audience with LinkedIn advertising?
On LinkedIn, users provide an abundance of information on their profiles that make it easier for you to segment your marketing strategy. Choosing an audience is crucial towards your marketing efforts especially when you want to instil a sense of personalisation in your ads campaign.
Fortunately, LinkedIn’s ad solutions make it possible for your business to target its audience across this channel correctly. You have the ability to reach individuals with different characteristics which include:
- Demographics: Age, gender, geographic location and much more.
- Company info: The name of an individual’s workplace, their industry and the size of the company where they work.
- Job: Their job title, what their job consists of, their seniority level, their field of study and the extent of their education/number of degrees.
- Matched audiences: Users who are chosen based on LinkedIn’s data and your own first-party data like website traffic or email lists.
Best-Digital Marketing will help you determine the best ad targeting and test different ad formats to identify the advertisements that will resonate best with your specific audiences.
Like other social advertising platforms, LinkedIn advertising offers you a variety of ad types and formats to play with. You should be selecting your ad format based on the overall action you want to drive.
Across all their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions and job applications.
LinkedIn offers four main categories of advertising formats: sponsored content, text ads, sponsored InMail and dynamic ads.
Let us take a look at how these ad formats vary.
1. LinkedIn Sponsored Content
These are the ads that appear to be boosted posts from a company’s own feed. Your ads manager can create a typical post with a headline, image and link to sponsor or you can create carousel ads, video ads and lead generation ads that appear in the same boosted format.
This form of advertising will appear in a LinkedIn member’s feed amongst posts and content from other businesses and their LinkedIn connections. Many companies opt for sponsored content on LinkedIn for the following reasons:
- Increasing traffic to a website.
- Increasing leads using LinkedIn’s native lead form features.
- Increasing video views.
2. LinkedIn Text ads
LinkedIn text ads are the closest to Google or Bing search ads that you can get on the platform. LinkedIn text ads operate on a familiar pay-per-click or impression basis and they are featured in the sidebar.
These are admittedly kind of boring for a social platform – a basic text block with a headline, next to a company logo.
These ads appear on the side, bottom or top of a LinkedIn member’s feed. The benefits of text ads include:
- Available in multiple ratios and sizes.
- Capturing your audience’s attention quickly and directly.
- Directing users to your website with a strong call to action –CTA.
3. LinkedIn Sponsored InMail
Marketers or sales teams can curate a list of contacts to send personalised messages to. The content of the messages is largely up to you and if you want to invite prospects to events or even attempt to generate an inbound call.
Send personalised messages straight to your prospective clients through LinkedIn messenger. This tool is ideal for:
- Adding a personalised touch to your message with custom fields.
- Reaching your audience with relevant content directly in their messaging inbox.
4. LinkedIn Dynamic ads
Dynamic ads are basically as personalised as you can get with your LinkedIn advertising. Advertisers can choose to promote job postings, content downloads, their own business page or drive traffic to a website via spotlight ads which also appear on the newsfeed.
This ad type also has set templates and auto-translation options to make personalising the ad creative easy for you.
Some of our other related social media advertising services:
Social Media Ads
Importance of LinkedIn Advertising For Businesses
Gaining loyal customers will happen as you continue to be seen in the LinkedIn network even if they do not need your business at present, they will surely remember to go to your website when they are ready to purchase. That will result in more conversion, lead and sales.
Access to Massive Audience
LinkedIn has over 500 million users, it is a great number to start marketing your products and a better way of targeting your audience.
By using LinkedIn Ads, you can promote your business with professionals, companies, target individuals and B2Bs. This will help you to increase your conversion more than what you have expected.
Reach Targets Accurately
LinkedIn Ads can help you to target your audience more accurately with all the necessary information that you need – their location, age, industry and other useful information that they share from this network.
It will help you to advertise to relevant and right people to learn about your business by reaching your specific target. Everything is available and you just need to start advertising.
Customise Marketing Budget
You do not need to stick with the same pricing as other businesses to advertise with LinkedIn Ads. You can customise it depending on your marketing budget. Deciding how much to spend for a specific campaign will depend on your target and goals that you want to achieve.
LinkedIn Ads have pricing minimums but you can start as low as you want starting from $10 for your daily budget. You can also bid higher than that if you want to maximise the LinkedIn Ads benefits but it is cheaper than traditional advertising.
You can send marketing emails directly to your audience by taking advantage of Sponsored InMail. You can also customise the messages that you want to send to your target audience. It is one of the best ways to connect with your audience and potential customers.
Support Account-Based Marketing Campaigns
LinkedIn Advertising Services support Account-Based Marketing so you can use it to your advantage. It is excellent features that you can use for B2B campaigns and also personalise your ads for better effect.
If your target accounts have excellent value, your business will have tremendous benefits since conversion is the result. LinkedIn Ads can help you to achieve that and have your ABM campaigns in place. All you need to do is wait for the results.
Create Ads Variations
If you advertise using LinkedIn Ads, you can have a variety of ad variations to choose from to run a successful campaign.
The ads type you can use to advertise can be from text ads, video ads, and image ads. You can also choose from different ad formats like carousels, email ads, and many more. Just keep in mind that different types of ads can result in different results.
Create Brand Awareness
Your brand will get recognised better if you start using LinkedIn Ads. Since you can get professional, it is essential to gain their trust. Brand awareness will result in conversion when this audience is already aware of your brand.
Personalising these messages before sending them can help you connect to those who matter to your business. They will feel that you care enough for them to send a customised message which will lead to creating trust and end up in conversion.
Alongside the strategic components, there is a clear creative side to successful LinkedIn advertising. Engaging content – in the form of written copy or visuals, is vital in ensuring the success of any LinkedIn advertising strategy.
Once you have determined your approach, set out your goals and identify the key performance indicators you want to measure, you need to answer the questions of exactly what your advertising will look like and what format will be most useful.
Best-Digital Marketing - A LinkedIn Advertising Agency
Pairing up or working with a well-established LinkedIn advertising agency like Best-Digital Marketing can help you put your LinkedIn advertising campaign/s into action especially if you are not familiar with this platform.
Some of the benefits offered by Best-Digital Marketing Services include but not limited to:
Assistance from professionals with ongoing training and knowledge of new features.
Transparent pricing and deliverables of specific services.
Superior communication for discussion concerning your campaign’s effectiveness.
Assurance that your campaign will follow LinkedIn’s policies and best practices.
Transparent reporting on your data and performance to make informed decisions.
As one of the leading LinkedIn advertising agency, we can offer you top-tier LinkedIn advertising services that can help you drive the impact of your marketing efforts on this platform.
At Best-Digital Marketing Services, we will provide you with the LinkedIn advertising creation and strategic approach that you need. Our team of qualified marketing experts will help create the optimal marketing strategy for your business.
With our partnership, you will receive the reports, data and progress updates you need. You will find that our marketers are the ideal fit for your business because we are willing to offer the LinkedIn advertisement management services that are best suited for you with transparent communication.
Need Creative Ads to Increase Followers, Brand Awareness & Leads?
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How to measure Twitter advertising results
Whenever you start a new social media marketing campaign, it is vital to track your progress and analyse the success of your results.
At Best-Digital Marketing, we will help you determine if your LinkedIn marketing strategy is headed in the right direction. We use LinkedIn analytics to determine and capture the performance of LinkedIn company page. Like other social media platforms, they measure metrics such as followers, clicks, shares and comments.
Content you publish on the platform, ads that you run and people who visit your Company Page are all captured by these metrics. Tracking your analytics is critical when determining what content resonates with your target audience.
We will analyse and evaluate the effectiveness of these 3 main categories as follows:
Each category reports on a different aspect of your LinkedIn page:
In this category, we will give you the metrics that help you determine if your business updates and posts are generating customer engagement.
These metrics include:
- Update Title – The title of the update you posted.
- Posted by – Who on your team posted the update.
- Created – The date the update was published.
- Impressions – The number of times an update was shown to a user.
- Video Views – When 3 seconds or more of a video was viewed or the Call-to-Action -CTA was clicked.
- Clicks – The number of times your update or company branding was clicked.
- CTR – Click-Through-Rate – Clicks divided by impressions.
- Likes – Number of likes on your update.
- Comments – Number of comments on your update.
- Shares – Number of update shares.
- Follows – Number of people who click follow on your sponsored updates.
- Engagement Rate – Clicks + Likes + Comments + Shares + Follows / Impressions
Examples of business updates would include how-to articles, company achievements, advice and other content that provides value to your target audience.
Make sure you have a well-defined strategy before posting updates which should include a purpose and direction.
In this section, we will provide you with metrics about who is following your Company Page.
These metrics include:
- Total Followers – Total followers of your company page.
- Organic Followers – Followers acquired without ad spend.
- Sponsored Followers – Followers acquired through paid ads.
- Follower Demographics – Demographics of your company page followers broken down by location, job function, industry and company size
- Follower Trends – A line chart that shows when followers were added over time.
In this category, you are provided with metrics about people who have landed on your Company Page.
These metrics include:
- Page Views – Total number of views of your company page, including your career page.
- Unique Visitors – Unique page visitors excluding multiple visits from the same user.
- Visitor Metrics – This is a line chart that allows you to see the number of Page Views over time.
- Visitor Demographics – Similar to Follower Demographics, this section gives the demographics of your page visitors.
Wow! This is a lot of metrics to track and it is easy to get lost. However Best-Digital Marketing hones into the most critical metrics for monitoring the health of your LinkedIn marketing efforts. These are the 5 most important metrics to track:
Impressions – Impressions are the total number of times your post has been seen. This includes users that see it more than once.
CTR (Click-Through-Rate) – CTR is the total number of clicks your post receives divided by the total number of impressions. It measures the percentage of people who see your post and click through to learn more.
Engagement Rate – The engagement rate is the best metric for determining the quality and relevancy of your content.
Follower Demographics – You need more than to reach an audience – you need to know that you are reaching the right audience.
Followers – It is important to know and actively try to increase your total followers. A high total number of followers also implies strong brand credibility in the eyes of future customers.
By monitoring your progress and results, our LinkedIn Advertising Services team will provide you with the insight required to adjust your campaign tactics as necessary to maximise your performance and results.
Our Great LinkedIn Advertising Campaign
As a specialised LinkedIn Ads Agency, we create comprehensive LinkedIn campaigns to ensure the greatest engagement and click through traffic for your business.
Each one of our campaigns contains but not limited to:
Targeted Ads by Demographic
Using LinkedIn’s extensive demographic features, we can ensure that your ads reach a very specific targeted audience, increasing the strength of your advertising. You could target high-ranking employees with your advertisements.
Targeted Ads by Placement
LinkedIn offers many different locations for your advertising. Each location offers a unique opportunity to turn users into customers or clients and we work on providing the most relevant ads for your target audience.
Sponsored Updates on LinkedIn
Sponsored updates allow you to post relevant and industry-specific content to those within your industry.
At Best-Digital Marketing Services, we work with you to create this content so that you can set yourself apart from the competition as an industry leader.
LinkedIn Audience Network
LinkedIn’s Audience Network requires its own advertising campaign and strategy in order to be successful. This is why we offer custom campaigns on LinkedIn no matter where you want to advertise.
Measurement and Reporting
No campaign is complete without ongoing tracking and reporting, which allow us to optimise the advertising campaign and for you to monitor the results through comprehensive reports.
Our LinkedIn advertising solutions take the guesswork out of marketing and provide you with results. Take advantage of specific niche that LinkedIn offers and set yourself apart from your competition to become a recognised leader within your industry.
Our LinkedIn advertising team are here and ready to help your business succeed so what are you waiting for? To find out more >>>>
LinkedIn Ads Management Services
LinkedIn Advertising Services will provide you with a more targeted advertising solution. By reaching better targets, we can make sure that your marketing efforts and budget will not go to waste.
If you want to aim with your target market better then start with LinkedIn Ads as soon as possible. There is no better time to get started than today. So better make it happen to achieve business success.
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Start generating leads in minutes
Boost your content across devices
Engage your prospects in LinkedIn Messaging
Expand campaign reach with ads automatically personalised to your audience
Best-Digital Marketing Services has the right expertise and experience to guide you through every stage of the process. From copywriting and video production to conducting essential keyword research and campaign monitoring, we can help you optimise your LinkedIn advertising and generate excellent returns on your investment in this space.
LinkedIn Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at email@example.com
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at firstname.lastname@example.org
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?