LinkedIn Advertising Services

Despite having over 600 million users and extensive options and reach - LinkedIn is underrated and underused by many marketing professionals. This professional network hosts some 47 million company profiles and is used by hundreds of millions of people every month.

LinkedIn offers the same demographic targeting as other social media platform like Meta / Facebook. We also offer LinkedIn Advertising services and the ability to communicate with users in the professional field.

LinkedIn Advertising Services

With millions of senior-level executives and decision-makers using LinkedIn – it is vital that you are able to stand out from the crowd and get your content in front of the right people.

You should implement our LinkedIn advertising services if you are looking to target users by profession, skills, industry or professional interests to maximise the power of this professional platform.

Our LinkedIn advertising services stays up-to-date with algorithm changes and LinkedIn news so we can provide your business with the best marketing results possible.

But while an effective organic social media strategy is a vital part of this – you should also be thinking about utilising paid advertising to improve your results.

Our expertise on LinkedIn’s ad campaign manager and our ability to strategically select amongst the platform’s wide variety of ad formatting and targeting capabilities enables us to generate the ideal outcomes for your business.

LinkedIn advertising refers to the various paid advertising options and strategies available on the LinkedIn platform – which is primarily a professional social media networking site.

Our LinkedIn advertising services offers a range of advertising solutions to help businesses and marketers connect with their target audience, build brand awareness, generate leads and drive website traffic.

Here are some key aspects of our LinkedIn advertisingservices but not limited to:

Ad Formats:

  • Sponsored Content: These are native ads that appear in users’ LinkedIn feeds. They can include text, images and links to your website or landing page.
  • Sponsored InMail: This feature allows you to send personalised messages directly to users’ LinkedIn inboxes.
  • Sponsored Carousel Ads: These ads enable you to showcase multiple images or cards in a single ad – each with its own link.
  • Dynamic Ads: These are personalised ads that automatically include a user’s profile picture and other relevant information.

Campaign Objectives:

  • LinkedIn allows you to choose from various campaign objectives, such as brand awareness, website visits, engagement, lead generation, video views and much more.

Audience Targeting:

  • LinkedIn offers advanced targeting options based on criteria like job title, industry, company size, location, seniority and much more. We can create highly specific target audiences to reach the right professionals.

Budget and Bidding:

  • You can set a daily or total budget for your campaigns and choose from bidding options like cost-per-click – CPC, cost-per-impression – CPM or cost-per-send – CPS for InMail campaigns.

Ad Performance Tracking:

  • LinkedIn also provides detailed analytics to track the performance of your ads. We can monitor metrics like click-through rate – CTR, impressions, conversions and return on investment – ROI.

Lead Generation Forms:

  • For sponsored content campaigns – we can use LinkedIn’s lead generation forms. When a user clicks on your ad – their information is automatically populated into a form thus making it easy for them to submit their details.

Video Advertising:

  • LinkedIn also allows you to promote video content through sponsored video ads. Video can be an effective way to engage with your target audience and tell your brand’s story.
LinkedIn Advertising Services

Matched Audiences:

  • We can upload lists of your existing contacts, website visitors or account target lists to create custom audiences for more precise targeting.

Conversion Tracking:

  • LinkedIn also offers conversion tracking tools to measure the impact of your campaigns on your website or other conversion goals.

A/B Testing:

  • We can run A/B tests to optimise your ad creative, messaging and targeting for better results.

Ad Placement:

  • LinkedIn allows you to choose where your ads are displayed – such as in desktop or mobile feeds, the right rail or partner sites.

At Best-Digital Marketing our well experienced team closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals. Following the conclusion of each campaign – we analyse results, insights and utilise them to optimise the campaign.

We understand the importance of using budgets efficiently therefore you can expect clear communication from start to finish. We will always ensure we are using your resources proficiently and successfully to help achieve the objectives you desire most.

LinkedIn advertising can be an effective way to reach a professional audience and achieve specific business objectives. Therefore it is essential to plan your campaigns carefully, target the right audience and continually analyse and optimise your ads to maximise their effectiveness.

What is LinkedIn Advertising?

LinkedIn Advertising or LinkedIn Ads services works differently than any other social networking site. The traffic is coming from professionals that share their professional information.

The users will add their age, gender, location, skills, etc. and it is an excellent way to have a specific target for your ads.

The best part of LinkedIn is that you can reach more than 600 million users. Apart from that, the platform has about 100 million decision-makers so that you can expect good conversion.

LinkedIn Advertising or LinkedIn Ads help businesses of any size achieve their goals. There are many influencers as well that will help your business to convert and grow.

Here are the key components and aspects of our LinkedIn Advertising Services but not limited to:

✅  Audience Targeting

✅  Budget and Bidding

✅  Ad Formats

✅  Campaign Objectives

✅  Ad Performance Tracking

✅  Matched Audiences

✅  Conversion Tracking

✅  Lead Generation Forms

✅  Video Advertising

✅  A/B Testing

Our LinkedIn Advertising services is a valuable tool for businesses looking to connect with professionals, generate leads, increase brand awareness and drive website traffic within a B2B or professional context.

Effective advertising on LinkedIn involves careful planning, audience targeting and ongoing optimisation to achieve desired business outcomes such as:

✅  Access to tremendous target audience

✅  Target your audience with accuracy

✅  Customise your budget to your business

✅  Connect with individuals in your target audience directly.

How to make LinkedIn advertising a success

At Best-Digital Marketing our team of strategist, planners and marketers can help you define the best goals for your business.

We are aware that every business is different and unique and requires a personalised marketing plan for its LinkedIn advertising strategy.

When you partner up with our team – you will enjoy clearly defined objectives and a method for achieving them.

To make LinkedIn advertising a success – you need a well-planned strategy and ongoing optimisation efforts.

Here at Best-Digital Marketing – these are the essential steps we use to help you achieve success with your LinkedIn advertising campaigns:

1. Set Clear Objectives

We clearly help you define your business goals and objectives for advertising on LinkedIn. Whether it is to increase brand awareness, generate leads, drive website traffic or something else – having a clear purpose will guide your campaign strategy.

2. Understand Your Audience

We utilise LinkedIn’s robust targeting options to reach your ideal target audience. Define your target audience based on criteria such as job title, industry, company size, location and seniority. The more precise your targeting – the more likely you will reach the right professionals.

3. Create High-Quality Content

Best-Digital Marketing will develop engaging and relevant ad content. Whether it is sponsored content, InMail messages or carousel ads – we make sure your creative elements (text, images, videos) are compelling and aligned with your audience’s interests and needs

4. Utilise A / B Testing

We run A/B tests to experiment with different ad variations – including headlines, ad copy, images and calls to action – CTAs. We continuously refine your ad elements to improve performance.

5. Optimise Landing Pages

We ensure that the landing pages you direct users to are well-designed, load quickly and offer a seamless user experience. The content on the landing page should be consistent with the ad’s message and provide clear next steps.

6. Set Realistic Budgets

We determine your budget based on your objectives and the expected cost per click – CPC or cost per impression – CPM in your industry and target audience. LinkedIn advertising can be competitive so allocate your budget wisely.

LinkedIn Advertising Agency

7. Monitor & Analyse Performance

We will regularly review the performance of your campaigns using LinkedIn’s analytics tools. We pay attention to key metrics like click-through rate -CTR, conversion rate and ROI which identify what is working and what is not.

8. Adjust and Optimise

We use the insights gathered from performance data to make data-driven optimisations which may involve tweaking ad creative, refining targeting, adjusting bidding strategies or pausing underperforming campaigns.

9. Experiment with Ad Formats

We test different ad formats (sponsored content, InMail, carousel ads, etc.) to see which ones resonate best with your target audience. Some formats may be more effective for certain objectives or industries.

10. Utilise Remarketing & Matched Audiences

We take advantage of LinkedIn’s matched audience feature to retarget website visitors or engage with your existing contacts. These audiences are often more receptive to your messaging.

11. Leverage Lead Generation Forms

If your goal is lead generation then we use LinkedIn’s lead generation forms to simplify the process for users to provide their contact information within the ad.

12. Maintain Ad Relevance

We ensure to keep your ad content and targeting relevant to the current trends and needs of your audience – refreshing your ads periodically to prevent ad fatigue.

13. Test and Scale

As we identify successful strategies and ad campaigns – we will consider scaling them to reach a broader audience or increase your budget to capture more leads or engagement.

14. Stay Informed

LinkedIn’s advertising platform is continually evolving hence staying up-to-date with platform changes, new features and best practices through LinkedIn’s resources and industry news is our speciality and forte.

15. Seek Professional Help

If you are new to LinkedIn advertising or if your campaigns are not yielding the desired results then consider working with a professional LinkedIn Advertising agency experienced in LinkedIn advertising such as Best-Digital Marketing.

If you are interested in pursuing in this approach then these are the necessary steps you will need to follow in order to enjoy the best return on investment.

Answering these questions early enables you to be sure you are tailoring your advertising content to the right people and how you define success.

Success with our LinkedIn advertising services requires a combination of strategic planning, ongoing optimisation and a commitment to staying informed about best practices and platform updates.

By continuously refining your approach and learning from your campaign data – we can maximise the impact of your LinkedIn advertising efforts.

Benefits of using our LinkedIn advertising services

Advertising on LinkedIn is different from any other social media platform. LinkedIn is a professional social network where users share their experience, job title, skills, interests and education – all to an advertiser’s benefit if your audience targeting matching these options.

Using LinkedIn advertising offers several benefits for businesses and professionals looking to promote their products, services or personal brand.

Benefits of LinkedIn Advertising or LinkedIn Ads includes but not limited to:

Professional Audience base Approach

LinkedIn is a platform specifically designed for professionals – making it an ideal place to reach a highly targeted B2B or professional audience. It is particularly effective for businesses and individuals in industries like technology, finance, marketing and Human Resources HR.

Detailed Targeting Options

LinkedIn provides robust targeting options that allow you to define your audience based on factors such as job title, industry, company size, seniority level, location and much more. This level of granularity helps you reach the right people with your messaging.

Lead Generation Circumstances

LinkedIn advertising can be a powerful tool for lead generation. The platform offers lead generation forms that allow users to submit their contact information directly within the ad thus streamlining the lead capture process.

Boost Brand Visibility

By promoting your content and messages on LinkedIn – you can increase brand awareness and visibility among professionals who may be interested in your products or services. Sponsored content can appear in users’ feeds – giving you exposure.

Connect with Decision-Makers

LinkedIn often connects you with decision-makers within companies. This can be valuable for B2B sales and partnerships since you can engage directly with those who have the authority to make purchasing decisions.

Promoting Content

LinkedIn advertising allows you to promote various types of content including blog posts, articles, videos, webinars and much more. This can help you share valuable information with your target audience and position yourself as an industry thought leader.

Data and Analytics

It also provides detailed analytics and reporting tools to track the performance of your campaigns. You can measure metrics like click-through rate – CTR, conversions and ROI – enabling data-driven decision-making and optimisation.

Cross-Device Reach

LinkedIn’s advertising platform extends across desktop and mobile devices – ensuring that your ads are accessible to users regardless of their preferred device.

Optimising & A/B Testing

It allows you to run A/B tests to experiment with different ad variations and optimise your campaigns for better results over time.

Scale & Expand

LinkedIn advertising is scalable – this means that you can start with a small budget and gradually increase it as you see positive results and return on investment -ROI.

Competitive Advantage

Not all businesses fully utilise LinkedIn advertising therefore giving you an opportunity to gain a competitive advantage by reaching an engaged professional audience that your competitors might be missing out on.

At Best-Digital Marketing – our well experienced LinkedIn advertising services team will help you achieve these criteria, closely monitor your ad campaigns performance and make the necessary adjustments to achieve the results that support your overall goals.

This can be a valuable component of your digital marketing strategy especially if you are targeting a professional or B2B audience – its precise targeting options, lead generation capabilities and potential for relationship-building makes it a platform worth considering for various business marketing objectives.

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How Do LinkedIn Ads Work?

LinkedIn Ads works similar to marketing platforms. As a business owner – you have to bid to start advertising your business with LinkedIn.

It also allows you to target a specific audience and have the ability to stay within your marketing budget. This way – you do not have to break the bank to advertise your brand, products and services.

It is an effective marketing strategy especially with B2B content since it can generate leads. This way – you can send direct marketing messages to the members and drive them to your website.

If you were able to get a lot of traffic then that should result in better conversion. LinkedIn Ads work by allowing advertisers to create and display paid advertisements on the LinkedIn platform.

These ads are designed to reach a specific professional or business-oriented audience. Here at Best-Digital Marketing – we provide you with a step-by-step overview of how LinkedIn Ads work:

1. Ad Campaign Setup:

We begin by creating a LinkedIn advertising campaign through the LinkedIn Campaign Manager which is the platform’s ad management interface.

Within the campaign – we will set your advertising goals and objectives such as brand awareness, lead generation, website visits or video views.

2. Target Audience Selection:

We can also define their target audience based on various criteria including:

✅  Demographics: This includes factors like location, age, gender and language.

✅  Job Title: We can target specific job titles or functions.

✅  Company Size and Industry: The size and industry of the target company can be specified.

✅  Company Name: Targeting specific companies or excluding certain ones is possible.

✅  Seniority Level: We also focus on decision-makers or individuals at different career levels.

✅  Education: Targeting by educational background or institutions is also available.

✅  Interests and Skills: We can narrow down your target audience based on professional interests and skills.

3. Ad Format Selection:

LinkedIn offers various ad formats including Sponsored Content, Sponsored InMail, Sponsored Carousel Ads and Dynamic Ads.

We will choose the format that aligns best with your campaign objectives and message.

4. Ad Creative Creation:

Best-Digital Marketing will create the content and visuals for your ads. This typically includes writing compelling ad copy, selecting images or videos and adding relevant links or call-to-action buttons.

We also use dynamic ads that automatically populate user data like profile pictures and job titles.

5. Budget and Bidding:

We will set your campaign budget together – which can be a daily or total budget. We will also choose a bidding strategy such as cost-per-click (CPC), cost-per-impression (CPM) or cost-per-send (CPS) for InMail campaigns.

LinkedIn provides estimated bid ranges to help advertisers make informed decisions.

6. Ad Placement:

We will specify where you want your ads to appear. Options include desktop and mobile feeds, the right rail on desktop and partner websites within the LinkedIn Audience Network.

7. Launch and Monitoring:

Once the campaign is configured – we can launch it. We will then monitor its performance in real-time through the Campaign Manager dashboard.

Metrics such as click-through rate (CTR), impressions, conversions and ROI are tracked.

8. Optimisation and A / B Testing:

Best-Digital Marketing also makes ongoing adjustments to your campaigns based on performance data. A/B testing allows us to experiment with different ad variations to optimise and maximise results.

9. Conversion Tracking:

For campaigns with specific conversion goals – we can set up conversion tracking to measure the impact of your ads on website visits, form submissions or other desired actions.

10. Reporting and Analysis:

LinkedIn provides detailed analytics and reporting tools to help us assess the effectiveness of your chosen campaigns. This data is crucial for making data-driven decisions and improving future campaigns.

11. Scaling and Iteration:

Successful campaigns can be scaled by increasing budgets or expanding targeting options. We continually iterate and refine your advertising strategies based on what we learn from previous campaigns.

LinkedIn Ads offer a powerful way to reach a professional and business-oriented audience with targeted messaging.

By effectively using LinkedIn’s advertising tools and regularly optimising campaigns – we can achieve your marketing objectives and connect with your ideal audience on this platform.

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Different LinkedIn Ad Types And Formats

Best-Digital Marketing will help you determine the best ad targeting and test different LinkedIn ad types / formats to identify the advertisements that will resonate best with your specific audiences.

Like other social advertising platforms – LinkedIn advertising offers you a variety of ad types and formats to play with. You should be selecting your ad format based on the overall marketing goals and messaging action you want to drive.

Across all their offerings – LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions and job applications.

LinkedIn offers 4 main categories of advertising formats: Sponsored contentSponsored Carousel Ads, Sponsored InMail and Dynamic Ads.

Let us take a look at how these ad types and formats vary.

1. LinkedIn Sponsored Content

These are the ads that appear to be boosted posts from a company’s own feed. Your ads manager can create a typical post with a headline, image and link to sponsor or you can create carousel ads, video ads and lead generation ads that appear in the same boosted format.

This form of advertising will appear in a LinkedIn member’s feed amongst posts and content from other businesses and their LinkedIn connections. Many companies opt for sponsored content on LinkedIn for the following reasons: 

✅  Increasing traffic to a website.

✅  Increasing leads using LinkedIn’s native lead form features.

✅  Increasing video views.

2. Sponsored Carousel Ads

Carousel ads are one of the many types of sponsored content that you can use on LinkedIn. You can use them to showcase a single offer/product or many – depending on your current needs.

A LinkedIn carousel ad normally features multiple image cards with each card having its own headline and intro text. You have probably seen something similar on Meta / Facebook.

Besides the standard advertising metrics such as the number of leads, LinkedIn also gives you access to the number of both impressions and clicks for each individual card of your carousel ad. This is great because it allows you to fine-tune your ads to perfection.

There are 3 main things that carousel ads offer you that you will not find in other LinkedIn ad formats:

✅  Promoting more content in one ad: The ability to include 10 different cards/images in carousel ads speaks volumes about how versatile they are in comparison to other ad formats. 10 different images – mean 10 different calls to action – CTAs.

It also means a complete overview of a single new product or service with the ability to cover aspects that cannot include in a regular ad.

✅  Superior storytelling: With carousel ads – you can tell a story with the different cards thus allowing for a more audience-focused brand awareness campaign.

✅  Higher CTRs: It was confirmed that over 300 advertisers who beta-tested carousel ads on LinkedIn platform – 75% of them said that they would use these ads in their campaigns.

It was because they saw a significant rise in both engagement and click-through rates compared to regular ad formats.

This is attributed to the fact that carousel ads feature more content which presents advertisers with more than one opportunity to entice users to click through.

3. LinkedIn Sponsored InMail

Marketers or sales teams can curate a list of contacts to send personalised messages to. The content of the messages is largely up to you and if you want to invite prospects to events or even attempt to generate an inbound call.

Send personalised messages straight to your prospective clients through LinkedIn messenger. This tool is ideal for:

✅  Adding a personalised touch to your message with custom fields.

✅  Reaching your audience with relevant content directly in their messaging inbox.

4. LinkedIn Dynamic Ads

Dynamic ads are basically as personalised as you can get with your LinkedIn advertising. Advertisers can choose to promote job postings, content downloads, their own business page or drive traffic to a website via spotlight ads which also appear on the newsfeed.

This ad type also has set templates and auto-translation options to make personalising the ad creative easy for you.

Some of our related social media advertising services:


Linkedin Advertising


Pinterest Advertising


Instagram Advertising


Social Media Ads

Twitter Logo 2

Twitter Advertising


YouTube Advertising


Facebook Advertising


Snapchat Advertising

Importance of LinkedIn Advertising For Businesses

LinkedIn advertising can be highly important for businesses especially those in the business-to-business (B2B) space and also be valuable for business-to-consumer (B2C) companies.

Gaining loyal customers will happen as you continue to be seen in the LinkedIn network even if they do not need your business at present, they will surely remember to go to your website when they are ready to make a purchase. That will result in more lead, conversion and sales.

Here are several key reasons why LinkedIn advertising is important for businesses:

Access to a Professional Audience

LinkedIn is a platform primarily used by professionals and businesses. It offers a unique opportunity to connect with a high-quality and business-oriented audience.

LinkedIn has over 600 million users – it is a great number to start marketing your products and a better way of targeting your audience.

This can be particularly valuable if your products or services cater to other businesses or professionals.

Precise Targeting Options

It also provides you with robust targeting options that allow you to reach a highly specific audience based on factors such as job title, industry, company size, seniority level, location and much more.

This precision will help you to advertise to the relevant people and ensure that your messages are delivered to the right people.- who want to learn about your business by reaching your specific target.

Everything is available and you you need to do is – start advertising.

Lead Generation

LinkedIn advertising offers effective lead generation tools including lead generation forms that streamline the process of capturing contact information from potential customers. This can be valuable for businesses looking to build their sales pipeline.

Create Brand Awareness

Your brand will get recognised better if you start using LinkedIn Ads. Since you can get professional – it is essential to gain their trust. Brand awareness will result into conversion when target audience are already aware of your brand.

It helps businesses increase brand visibility and awareness among a professional audience. Sponsored content and other ad formats can appear in users’ feeds – making it easier to reach a wide audience with your messaging.

Personalising these messages before sending them can help you connect with those who matter to your business. They will feel that you care enough for them to send a customised message which will lead to creating trust and turning into conversion.

Engagement with Decision-Makers

LinkedIn often connects you with decision-makers within companies. This is crucial for B2B sales and partnerships since you can engage directly with those who have the authority to make purchasing decisions.

Networking and Relationship Building

LinkedIn is not just a place for marketing. It is also a platform for networking and building relationships with other professionals in your industry or target audience.

Sponsored InMail – allows you to send personalised messages to engage with potential clients or partners.

Content Promotion

LinkedIn advertising allows you to promote various types of content including blog posts, articles, videos, webinars and more. This can help you share valuable information with your audience and position yourself as an industry thought leader.

Remarketing and Custom Audiences

You can create custom audiences based on website visitors or existing contacts and retarget them with specific messaging thus increasing the likelihood of conversions.

A / B Testing and Optimisation

LinkedIn allows businesses to run A/B tests to experiment with different ad variations and optimise their campaigns for better results over time.


LinkedIn advertising is scalable which means that you can start with a small budget and gradually increase it as you see positive results and return on investment

Data Analytics and Reporting

LinkedIn provides detailed analytics and reporting tools to help businesses assess the effectiveness of their campaigns. This data is crucial for making data-driven decisions and optimising future campaigns.

Your Competitive Advantage

Not all businesses fully utilise LinkedIn advertising hence giving you an opportunity to gain a competitive advantage by reaching an engaged professional audience that your competitors might be missing out on.

LinkedIn advertising is important for businesses because it provides a platform to connect with a professional audience, generate leads, increase brand awareness and build valuable relationships.

Alongside the strategic components – there is a clear creative side to successful LinkedIn advertising. Engaging content – in the form of written copy and/or visuals, is vital in ensuring the success of your LinkedIn advertising strategy.

Once you have determined your approach – set out your goals and identify the key performance indicators you want to measure. You need to answer the questions of exactly what your advertising will look like and what format will be most successful.

LinkedIn Ads precise targeting options and lead generation capabilities make it a powerful tool for businesses looking to achieve their marketing and sales objectives.

LinkedIn Ads Management Services

LinkedIn Ads Management Services are offered by Best-Digital Marketing. We are a team of experienced professionals who specialise in creating, managing, and optimising LinkedIn advertising campaigns on behalf of any businesses and individuals.

Our LinkedIn Advertising Services will provide you with a more targeted advertising solution. By reaching better targets – we can make sure that your marketing efforts and budget will not go to waste.

Our services aim to help our clients achieve their specific advertising goals – whether it is generating leads, increasing brand awareness, driving website traffic, video views or achieving other objectives.

Here is an overview of what our LinkedIn Ads Management Services typically include:

1. Campaign Strategy and Planning

Our experienced LinkedIn advertising professionals will work with you to define your advertising goals, target audience and campaign objectives. We will develop a comprehensive advertising strategy tailored to your business goals and needs.

2. Audience Targeting

We will research and define the most relevant and high-converting audience segments for our client’s campaigns. This includes specifying job titles, industries, company sizes, geographic locations and much more.

3. Ad Creative Development

Our LinkedIn Ads management services will create compelling ad copy, headlines and visuals – high quality images or videos that will resonate with your target audience and align with your campaign goals.

4. Ad Format Selection

Best-Digital Marketing will recommend and choose the most appropriate ad formats such as Sponsored Content, Sponsored InMail, Carousel Ads or Dynamic Ads – based on your campaign objectives.

5. Budget Planning and Management

Our high calibre professionals will help you determine an appropriate budget for your LinkedIn advertising campaigns. We will also manage the budget to ensure efficient allocation and spending.

6. Bidding Strategy

Our services team will advise on bidding strategies such as CPC, CPM and /or CPS to help our clients achieve their campaign goals while staying within budget constraints.

7. Campaign Launch and Monitoring

Best-Digital Marketing will set up and launch the campaigns, continuously monitoring their performance in real-time. This includes tracking metrics like click-through rate – CTR, impressions, conversions and ROI.

8. A/B Testing

Ongoing A/B testing will be conducted to experiment with different ad variations including headlines, ad copy, images and calls to action – to optimise and maximise campaign performance.

9. Conversion Tracking

We will set up and manage conversion tracking to measure the impact of ads on website visits, lead generation and/or other desired actions.

10. Custom Audiences and Remarketing

Our creative professional team will utilise LinkedIn’s features for creating custom audiences based on existing contacts or website visitors – as well as remarketing strategies to re-engage users who have interacted with our client’s brand.

11. Reporting and Analytics

Regular reports will be provided to our clients – summarising campaign performance and key metrics. These reports will help our clients assess the effectiveness of their advertising investment.

12. Optimisation and Recommendations

We will use data-driven insights to make campaign adjustments, optimise targeting and provide recommendations for improving future campaigns.

13. Compliance and Ad Policy Management

Best-Digital Marketing will ensure that all ads comply with LinkedIn’s advertising policies and guidelines to prevent issues or disapprovals via best practices.

14. Communication and Support

Our clients usually have access to regular communication with their ad management team for updates, strategy discussions and support.

15. Scaling and Expansion

As successful campaigns are identified – we may recommend scaling efforts to reach a broader audience or expand the advertising strategy.

LinkedIn Ad Management Services

Our LinkedIn Ads Management Services are designed to save our clients time and resources while maximising the effectiveness of their advertising campaigns on the LinkedIn platform.

Best-Digital Marketing has the right expertise and experience to guide you through every stage of the process. From copywriting and video production to conducting essential keyword research and campaign monitoring – we can help you optimise your LinkedIn advertising and generate excellent returns on your investment in this space.

Our LinkedIn Ads Management services are particularly beneficial for businesses and individuals who may lack the expertise or time to manage their LinkedIn advertising in-house.

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How to measure LinkedIn advertising results?

Whenever you start a new social media marketing campaign – it is vital to track and measure your progress and analyse the success of your ads campaign results.

At Best-Digital Marketing – we will help you determine if your LinkedIn marketing strategy is headed in the right direction. We use LinkedIn analytics to determine and capture the performance of LinkedIn website page. Like other social media platforms – they measure metrics such as followers, clicks, shares and comments.

Content you publish on the platform, ads that you run and people who visit your website page are all captured by these metrics. Tracking your analytics is critical when determining what content resonates with your target audience.

We analyse and evaluate the effectiveness of these 3 main categories as follows but not limited to:

Each category reports on a different aspect of your LinkedIn page:


In this category – we will give you the metrics that help you determine if your business updates and posts are generating customer engagement.

These metrics include:

✅  Update Title – The title of the update you posted.

✅  Posted by – Who on your team posted the update.

✅  Created – The date the update was published.

✅  Impressions – The number of times an update was shown to a user.

✅  Video Views – When 3 seconds or more of a video was viewed or the Call-to-Action – CTA was clicked.

✅  Clicks – The number of times your update or company branding was clicked.

✅  CTR – Click-Through-Rate – Clicks divided by impressions.

✅  Likes – Number of likes on your update.

✅  Comments – Number of comments on your update.

✅  Shares – Number of update shares.

✅  Follows – Number of people who click follow on your sponsored updates.

✅  Engagement Rate – Clicks + Likes + Comments + Shares + Follows / Impressions

Examples of business updates would include how-to articles, company achievements, advice and other content that provides value to your target audience.

Make sure you have a well-defined strategy before posting updates which should include a purpose and direction.


Here we will provide you with metrics about who is following your LinkedIn Page.

These metrics include:

✅  Total Followers – Total followers of your company page.

✅  Organic Followers – Followers acquired without ad spend.

✅  Sponsored Followers – Followers acquired through paid ads.

✅  Follower Demographics – Demographics of your company page followers broken down by location, job function, industry and company size

✅  Follower Trends – A line chart that shows when followers were added over time.


Best-Digital Marketing will provide you with metrics about your target audience who have landed on your Linked company page.

These metrics include:

✅  Page Views – Total number of views of your company page, including your career page.

✅  Unique Visitors – Unique page visitors excluding multiple visits from the same user.

✅  Visitor Metrics – This is a line chart that allows you to see the number of Page Views over time.

✅  Visitor Demographics – Similar to Follower Demographics, this section gives the demographics of your page visitors.

Wow! That is a lot of metrics to track and one can easily get lost. However Best-Digital Marketing hones into the most critical metrics for monitoring the health of your LinkedIn marketing efforts. These are the 5 most important metrics to track:

✅  Impressions – Impressions are the total number of times your post has been seen. This includes users that see it more than once.

✅  Click Through Rate – (CTR) – CTR is the total number of clicks your post receives divided by the total number of impressions. It measures the percentage of people who see your post and click through to learn more.

✅  Engagement Rate – The engagement rate is the best metric for determining the quality and relevancy of your content.

✅  Follower Demographics – You need more than to reach an audience – you need to know that you are reaching the right audience.

✅  Followers – It is important to know and actively try to increase your total followers. A high total number of followers also implies strong brand credibility in the eyes of future customers.

By regularly monitoring, measuring and analysing the results of your LinkedIn advertising campaigns – you can make informed decisions to adjust, optimise your strategies and achieve better outcomes in terms of lead generation, brand awareness, engagement and other campaign objectives to maximise your ad performance and results.

Our executable LinkedIn Ads Campaign

As a specialised LinkedIn Ads Agency – we create comprehensive LinkedIn Ads campaigns to ensure the greatest engagement and click through traffic for your business.

Each one of our ads campaigns contain but not limited to:

Targeted Ads by Demographic

Using LinkedIn’s extensive demographic features – we can ensure that your ads reach a very specific targeted audience, increasing the strength of your advertising. You could target high-ranking employees with your advertisements.

Targeted Ads by Placement

LinkedIn offers many different locations for your ads. Each location offers a unique opportunity to turn users into customers or clients and we work on providing the most relevant ads for your target audience.

Sponsored Updates on LinkedIn

Sponsored updates allow you to post relevant and industry-specific content to those within your industry.

At Best-Digital Marketing – we work with you to create this content so that you can set yourself apart from the competition as a thought industry leader.

LinkedIn Audience Network

LinkedIn’s Audience Network requires its own advertising campaign and strategy in order to be successful. This is why we offer custom campaigns on LinkedIn no matter where you want to advertise.

Monitor Measure and Reporting

No ads campaign is complete without ongoing tracking and reporting  – which allow us to optimise the advertising campaign and for you to monitor the results through comprehensive reports.

Our LinkedIn advertising solutions take the guesswork out of marketing and provide you with great results. Take advantage of specific niche that LinkedIn offers and set yourself apart from your competition to become a recognised leader within your industry.

Our LinkedIn advertising team are here and ready to help your business succeed so what are you waiting for? To find out more >>>>

Our Amazing Linkedin Advertising Process

LinkedIn Advertising Services


We thoroughly research your industry, competitors and target audience to deliver a linkedin advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

LinkedIn Advertising Services

Auditing & Analysis

We believe in reviewing your live linkedin advertising campaign (if you have any) before we recommend an enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

LinkedIn Advertising Services


We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. Our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.

LinkedIn Advertising Services


We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting and we offer full transparency on our approach.

LinkedIn Advertising Frequently Asked Questions – FAQs

Here is a list of Frequently Asked Questions by potential clients.

If you have any queries please contact us and we will be happy to respond to them.

Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.

Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at

There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:

Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.

Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.

Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.

If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.

A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.

Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.

Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.

Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at

No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.

At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.

Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.

The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.

In general, the best social platforms are Meta / Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.

The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.

Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.

Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.

The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.

Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.

Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.

The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.

We include a whole range of services in our social media advertising campaigns to help optimise your social marketing strategy. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.

We manage your bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.

We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.

Learn more about our social media advertising services?