Instagram Advertising Services
There is more to Instagram than just pretty pictures. Tell your brand’s visual story and amplify it with Instagram advertising. Instagram advertising - connect with a young and affluent audience by embracing the platform in your marketing strategy.
Instagram advertising offer a unique opportunity to reach your audience, showcase products and build relationships in a creative, effective way.
Best Instagram Advertising Services
While it is all about the visual story on Instagram, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Instagram have a very clear call to action so you can ensure you get the right target audience who are genuinely interested in your product or service.
Many businesses use their Instagram presence to connect with a relatively young and affluent audience. But there is more to the site than sharing your stories via organic postings.
If you are ready to put some money behind your efforts to get results than it is worth thinking about opportunities for Instagram advertising. Sponsored content on Instagram is not just for influencers.
At Best-Digital Marketing, we can help you amplify your story because Instagram are owned by Facebook and we can take advantage of their rich targeting options.
We can target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results.
We can also build Custom Audiences, which allows us to target users more specifically like consumers who have visited your website already and shown interest in your product or service and also utilising existing email list you have to show them adverts on Instagram.
Instagram Advertising Services is also called Instagram Ads – are sponsored posts and stories. They look similar to regular posts and information around the platform.
However, you can see the Sponsored label and it also has a call to action button made for business owners who like to advertise from there.
When you decide to promote your business with Instagram Ads, you have the options to choose the type of ads. You can choose from the types of Instagram Ads below or use everything to ensure the success of your campaign.
✓ Stories ads
✓ Photo ads
✓ Video ads
✓ Carousel ads
✓ Collection ads
✓ Explore ads
✓ IGTV ads
✓ Instagram Shopping ads
As an Instagram advertising agency we manage paid campaigns for brands across many sectors. The Instagram advertising landscape changes daily with new advertising formats and optimisation opportunities all the time.
It is our honour and duty to stay on the pulse hence having one of our Instagram specialists work for you mean your business will always be on utilising Instagram advertising services in the best way possible.
What is Instagram Advertising?
When it comes to Instagram advertising, your business has many different opportunities to engage with your followers and to increase your community.
What is important to note – is that when it comes to advertising on Instagram, you have two avenues and both must be effectively managed to see the greatest of results.
The first method involves your actual account and how you engage with your followers. You can pay for all the advertising you want but without social media management and a clear and effective social media campaign, your users will not follow or engage with your content.
1. Organic Instagram Advertising
Post Quality Content
The better your visuals and overall aesthetic, the higher your engagement will be. Post high-quality photos that are edited professionally and have an Instagram that follows a theme. Your theme could be a specific colour or it could be food, fashion, travel and lifestyle.
Captions That Call to Action
Your caption should include some sort of call to action to encourage users to comment and start discussions.
Stories that Engage
Instagram stories has completely changed how businesses can engage with their followers – the better and more engaging your story, the more you can connect and build a relationship with your audience.
Send Traffic Through Stories
The ability for users to visit web pages within the app offers a lot of opportunities for businesses and it means that content creation has to be more critical than ever. Your stories have to be great to get the traffic to your site and the content on your website must be worthwhile.
2. Paid Instagram Advertising
You can now link products directly on your Instagram posts, allowing users to buy the items they see in the moment.
Instagram’s algorithm has been tailored specifically so that your sponsored posts can get the most engagement from users who fit your demographic.
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Instagram Ads Management Services
Before you start creating your ideal Instagram campaign for your business, you need to clearly define your long-term and short-term objectives of your goals.
Instagram Advertising Services is an excellent marketing tool to promote your business online. It is also cost-effective since you are not required to pay extra for all the great advertising tools on this platform.
We have outlined a list of three business objectives within Ads Manager when crafting your Instagram marketing campaign.
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Many businesses use social media to boost brand awareness and reach more customers. When you advertise on Instagram, you can choose brand awareness and reach objectives that allow you to achieve your awareness-oriented goals.
Although these objectives have the same desired outcome, they use different approaches. Here is how they vary:
✓ When utilising the reach objective: the goal is to reach and influence the most considerable amount of people who fall within your targeted audience.
✓ Brand awareness tactics focus on promoting content and advertisements that will reach audiences who are likely to show interest in your business including the content you produce and the goods and services you sell.
You want to capture your audience’s attention and encourage them to learn more about your brand, product or services and this is where consideration comes into play.
The consideration objective focuses on getting your followers to act: watch your videos and interact with your content.
The following lists are of some of the primary consideration goals you may want to achieve:
✅ Traffic: One of your primary goals could be increasing the level of traffic to your business’s page.
✅ Video views: This objective centres on putting in the marketing efforts required to increase your views of video content.
✅ Post engagement: This objective encourages engagement such as likes or comments on your post to interact with your audience.
Instagram is a powerful social media platform that can help grow your sales and maximise your business’s revenue. Objectives in this category primarily focus on converting people who are already aware of your business into prospective customers.
Conversion campaigns consist of:
✅ Website conversions: Drive conversions on your website from warm audiences — consumers who know your business on some level. Conversions can be to request a quote, to fulfil a sale or to register for an event or webinar.
✅ Catalogue sales: If you manage an e-commerce store, Facebook allows you to optimise for sales from a catalogue of your products.
✅ Store visits: If you have a business with multiple locations that generate a lot of foot traffic, you can use Instagram ads to drive visitors to your physical locations.
Some of our other related social media advertising services:
Social Media Ads
Instagram Advertising: Our approach
Our proven Instagram Ads Audit and Management service includes:
Instagram Advertising Consultancy
Whether you are looking for a new Instagram Advertising account set up or an audit of your existing Instagram ad campaigns, our Instagram Ad agency consultants start by understanding your unique goals and challenges.
We then advise and guide you through every step of either auditing or setting up your Instagram Advertising account.
Instagram Custom Audiences Creation
The best way to increase brand awareness and increase conversions is to start by finding people who already know you on Instagram. We do this by using your email address data to find matches with Instagram user profiles and create Custom Audiences.
Instagram Audience Targeting Strategy
Once we have segmented your existing customers, general email subscribers and Instagram followers, we overlay your Instagram Custom Audiences with audience targeting data.
Instagram Advertising targeting options include location, hobbies, job titles, age and professions so you can reach your ideal audience.
Instagram Advertising Strategy
Depending on your Instagram media spend and business goals, we will set up your Instagram Advertising Strategy to maximise your visibility, clicks and return on investment and create a plan for rolling out Instagram advertising campaigns.
Within the first month of working together we will present our recommended Instagram Ad Campaign Strategy, along with various ad creatives and priority campaign activities for your approval.
Instagram Remarketing Campaigns
Once your Instagram Advertising campaigns are live, another Instagram Advertising technique that can be very effective in driving e-commerce sales and direct response is Instagram Remarketing.
You can use sequential messaging to different Instagram users depending on whether they have previously purchased, viewed, clicked or engaged with your ads.
An effective way to grow repeat sales is to promote a new pair of trainers to previous customers who previously bought from the same brand in the past.
Instagram Ads Management
Our Instagram Ad Agency Professionals manage your campaigns on a daily basis to get ongoing performance gains.
Instagram management activities include directing your Instagram Ads Strategy, analysing account performance, refining bids, testing new ad creative and deploying new campaign targeting such as location based sales promotions when customers are near your physical stores or venues.
Instagram Ads Reporting
As e-commerce and lead generation specialists, our Instagram Advertising reports track brand impressions, engagements, clicks, cost, sales performance, return on ad spend and cost per acquisition as standard.
All our Instagram Advertising reporting is bespoke and tailored to your goals with actionable insights and what we will be doing next to enhance performance.
How to target audience with Instagram advertising?
As one of the fastest growing social media platforms, Instagram provides your business with the tools necessary to reach your desired audience. But since this platform boasts so many users, how can you target your desired audience with success?
On Instagram – you will find there are three primary types of audiences.
1. Saved audiences
Saved audiences consist of broad group of individuals who can be targeted based on demographics, including sex, location, age and general interests.
Using these characteristics and facts about this type of audience, marketers can create content and advertisements more adequately to suit these viewers’ preferences and behaviour.
2. Custom audiences
We also build Custom Audiences which allows us to target users more specifically like consumers who have visited your website already and shown interest in your product or service and also utilising existing email list you have to show them adverts on Instagram.
These audiences are created from information supplied by or connected to the business.
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3. Lookalike audiences
These broad audiences consist of individuals who are similar to those in a custom audience and typically share similar characteristics and interests — hence the name lookalike.
They are more likely to mimic your target audience in many ways like interests and behaviours, which makes them viable users to reach on Instagram.
At Best-Digital Marketing Services, we target people by demographics, locations, education, work, interests, behaviours, life events such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results.
Why focus on Instagram advertising?
About a billion people use the image and video-sharing network every month, most of them log in at least once a day. Almost two-thirds of its users are aged between 18 and 35 and this is how they engage with brands and influencers.
Research also shows that hundreds of millions of Instagram users view at least one business profile daily, which reiterates the importance and potential this channel offers for marketing and advertising.
It is a very important platform for lifestyle brands and other consumer retailers. According to the site, 70% of shopping enthusiasts turn to Instagram for product discovery, making it an ideal place to showcase your latest offerings.
But there is a lot of competition for so many brands seeking attention on this platform, it can be tricky to stand out. Therefore, investing in Instagram advertising is a great way to ensure your content is reaching the right people at the right time.
The marketing potential on Instagram is huge, especially when you implement a strong and effective Instagram advertising strategy to help you see real returns and effective results.
At Best-Digital Marketing, we can manager your social media campaign, which requires a lot of demographic research, content creation and promotion and constant optimisation to ensure you are getting the best results via our Instagram Advertising Management Services.
Instagram Advertising Ads Format
We will help you find the best ad format for your Instagram marketing campaign. When marketing on this platform, you will have access to a variety of advertising options to help you fulfil your social media goals.
Ads on this Instagram platform often look just like regular posts but with the addition of a Sponsored label and a call to action – CTA this drives traffic to a specific place online and boosts conversion rates.
The approach you should take towards creating content should be the same as for your organic posts, utilising all the same techniques to engage and inspire readers.
The ad formats you can use on Instagram include:
✅ Compelling images that allow you to provide a visual showcase of your products and services and a short snippet of copy
✅ Perfect for increasing brand awareness and sharing visuals with your audience
✅ A brief clip that promotes your brand, product or service.
✅ Videos up to 120 seconds long that let you boost your advertising with sound and motion.
✅ Can include a link back to your website, a call-to-action or information that motivates your clients to invest in your brand
✅ Focuses on offering various photos in one post that a user can scroll through at once.
✅ Customers can swipe through a series of images or videos with CTAs that direct them to your website or encourage a specific action
✅ Ideal for combining multiple images in a single post
✅ Full-screen ads that appear between users’ Stories, helping you reap the benefit from millions of consumers who view this sort of content every day.
✅ Appear in one of the fastest growing areas for Instagram users
✅ Captures your audience’s attention with vertical photos and video
To get the best out of Instagram advertising, you need high-quality visual materials and video content to share as well as an awareness of how to use CTAs and copy in your ads.
If you are not sure where to start then with Best-Digital Marketing’s background in video production, copywriting and other aspects of content creation, strategy and marketing means we can help you get the best results from this exciting platform.
What do you need for Instagram advertising?
Any business using Instagram advertising needs to ensure they cover their bases when it comes to establishing their presence on this platform.
Several must-have requirements for any business wanting to create a presence on social media include:
✅ Business profile: A brief introduction of your company that provides key information about your business to your audience.
✅ Superior visuals: High-quality and persuasive photos and videos will reach your followers with the highest level of success. Since Instagram is a visual-based platform, this is a crucial requirement for a successful marketing campaign on this platform.
✅ Ad sizing: Correctly-sized images crafted for Instagram both in the feed and in Stories are critical for success. Using the proper ratio and resolution is essential to presenting your images with the highest quality and intended effect.
✅ Copy: Text written with intent and purpose toward your audience is crucial. Your copy should be readable, adopt the appropriate tone and influence your followers to take the correct action via CTAs.
✅ Budget: A budget is essential for Instagram. We can provide you with an idea of what your business should set as your ads spend by reviewing your goals, objectives and business requirements.
If the thought of gathering your necessary data and putting your marketing tactics into practice alone seems daunting then look no further – we are here to help.
At Best-Digital Marketing Services, we can create all of the content and behind-the-scenes work required to drive results with our Instagram advertising services.
Best-Digital Marketing - An Instagram Advertising Agency
At Best-Digital Marketing Services, we always create unique and effective Instagram advertising campaigns for our clients.
If you find that any of the following applies to your business then it may be time to seek help from a well-established Instagram advertising agency like Best-Digital Marketing:
X – Unclear about your business goals, objectives and marketing plans.
X – Not enough time to dedicate to forming and maintaining an Instagram strategy.
X – Uncertainty regarding social media marketing and how to measure or optimise your results.
X – A lack of experience in social media tactics and marketing strategies.
Working with or partnering up with Best-Digital Marketing who are a well-established Instagram advertising agency, can assist you with the development of an excellent social media strategy that can mean the difference between a subpar and a successful marketing campaign.
Our Great Instagram Advertising Campaign
When you work with an Instagram advertising agency like Best-Digital Marketing, you partner with high calibre professionals that work from scratch to create a comprehensive and effective Instagram advertising campaign.
This is why every one of our campaign includes but not limited:
A great Instagram ad is more than a sponsored post that gets a like, it encourages the user to either follow you, buy your product or sign up to your newsletter. User targeting is always the first step to maximise the engagement you want from users within your demographic.
Though Instagram is an image-based app, captions still play a critical role towards increasing engagement. This is why ad writing is also a component to every one of our Instagram advertising campaigns.
We work with you and your budget to ensure that your Instagram campaign remains profitable and successful.
Measurement and Reporting
We provide comprehensive reports detailing our efforts and our results so that you can be in complete control over your Instagram profile.
Our social media management comprehensive services mean that not only can we create a great Instagram advertising campaign but we can also ensure that your website is optimised and your on-site content will drive up engagement and maximise your success.
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Instagram Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at email@example.com
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at firstname.lastname@example.org
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?