Why You need a mobile friendly website
Believe it or not – mobile traffic has officially surpassed desktop. The scary thing is that this didn’t happen recently or even at the start of 2018.
Mobile traffic overtook desktop in October 2016. That is almost 3 years ago.
Now you might be thinking – what does that have to do with me or my business? Well, according to industry forecasters, at the rate that mobile traffic is rising.
By 2019 desktop browsing will account for just 20% of the time that we spend online.
Simply put, if your website is not optimised for mobile devices then you could be missing out on reaching as much as 80% of your target demographic. Can you afford to not reach 80% of potential and existing customers?
1. Better User Experience - UX
85% of website browsers believe that a business’s mobile website experience should be equal to its desktop experience.
With one fundamental difference: they want accessibility wherever they are.
This means that businesses must make sure that all the content displayed on a mobile website is equal to the design and functionality of a desktop display.
Mobile and tablet websites translate website designs to a vertical configuration – pulling in all the content. This ensures identical website display and functionality across multiple devices.
Responsive web design built by a digital marketing agency like Best–Digital Marketing, formats the web page to make sure that it fits within the device screen without losing any design elements or functionality.
This increases user experience, making the site easier to navigate for users. Why is this so essential? Browsers invest just 3 seconds deciding if they want to click-through a website. You cannot convince anyone to buy into your products or services with a flawed first impression.
2. Affordability and Time to Market
Building a responsive website design is cost-effective. Why? Responsive website design drastically reduces development time and cost. This is great news for businesses especially those with a budget.
Businesses do not need to invest in building two separate versions of their website – one for desktop and one for mobile.
In addition, responsive website optimisation can be completed for all devices. This offers much cost-savings to businesses.
Critically – adopting a responsive website takes less time to build than you may think. This is ideal for businesses that need to get their name out there and have a definitive timescale to work to.
3. Increased Sales and Conversion Rates
Having a sleek, clean and functional website across all devices breeds customer satisfaction, builds brand, and enhances revenue.
Browsers will find it easier to shop online – even making this an enjoyable experience.
Not only that but with sound responsive website design, browsers can pinch and zoom individual page elements allowing them to easily identify pages elements they want to explore further.
This is especially important to e-commerce websites with a wealth of on-page products.
Let’s not also forget that mobile websites feature fast load times and something in today’s online world, customers do not demand they expect it!
4. Accessibility and Speed
Today – browsers are buying more online than they ever have.
Smartphones and tablets have evolved to become devices we use to make online purchases whenever and moreover, wherever we want.
From a customer perspective, imagine you have decided to buy a book, new sofa or even a car on eBay or Amazon.
Responsive web design allows browsers to make purchases wherever they are instead of waiting until they get home and sit opposite a laptop to splash the cash and let’s face it – by that time customers may have changed their minds.
5. Improves social media opportun6ities
Everyday people use mobile devices to access their social media profiles. All the activities on social media involve a mobile device.
A user can post content, like, share and comment on a lot of stuff.
All these activities present an opportunity to tap into the mobile-based social media community and win leads.
You cannot create a successful social media marketing strategy without including mobile responsiveness in your plan.
Your products, services, web pages and other forms of content should be shareable via mobile devices. And this asks for a mobile-friendly site.
6. Search Engines Prioritise Mobile Indexing
In 2018, Google has shifted towards prioritising its search engine rankings on mobile. This means that your SEO and website design should be focused on mobile or you may be penalised.
This evolution has been on the cards for a while. However, businesses have no need to panic as the shift towards mobile-first indexing will be a gradual one.
Initially, Google set up ‘classifiers’ to define the readiness a website is for a mobile-first index. These classifiers are determined by a website’s content, links, layout and any multimedia plugins.
Should each of these factors marry 100% with a mobile-first index – Google will rank the website for mobile-first indexing.
If the website falls short, Google may well contact the webmaster informing them that specific changes will need to be made to rank the website sufficiently for mobile-first indexing.
The good news for businesses is that Best–Digital Marketing will be able to readily identify if your website needs to be enhanced for the upcoming mobile-first search engine indexing and making sure that you do not lose too much ground throughout Google’s mobile-first rolling out period.
7. Offers a competitive edge
Another great advantage would be a competitive edge in your market. Many websites still avoid the domination of mobile devices in the internet world.
You can leave those websites way behind in terms of competition and win a brand power in your industry.
It is all possible by getting a responsive website design for your business’ online presence. Your customers will be enjoying your mobile search presence which will deliver greater success.
Now you have all the reasons why your website should be mobile responsive. You can attain mobile-friendliness by getting a responsive design or a template for your website.
The mobile market is massive and it’s constantly expanding.
Forward-looking business owners will take this as a great opportunity to transform their online presence to scale up their business and achieve an unbeatable competitive advantage.
If done correctly, this will improve customer base, provide better top line and enhance brand power that would easily be accomplished.
These are the reasons why you need to have a mobile-friendly website. Mobile indexing as a priority is coming and the good news is that businesses have time to prepare their website design provided they act now.
Best–Digital Marketing can help make sure that you do not slump down the rankings, whilst optimising your website for multiple devices – helping you to get a jump-start on the competition.
For more information and service to maximise your website to the full potential and mobile friendly :
This is why you need an experienced and knowledgeable digital marketing agency like Best –Digital Marketing to help you build a mobile-friendly website.
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7 Reasons Why You Need a Mobile Friendly Website.