Facebook Advertising Services
93% of marketers use Facebook to connect with their audience and share content and more than one billion people are active on Facebook.
Most are connected to at least one business service and 70% use Facebook ads. At Best-Digital Marketing, we help brands generate buzz on Facebook and drive awareness, leads and sales.
Best Facebook Advertising Services
With 2.7 billion active users, Facebook is more than just another social media platform. It is your audience’s favourite destinations to research brands, read customer reviews, make purchases and get the information they need.
Establishing a professional presence on Facebook has to be one of your main priorities. Our Facebook marketing agency specialises in full-range Facebook advertising services for brands across industries.
We help you build a thriving business and a dedicated Facebook community that puts your brand in front of your audience.
From organic growth hacking to highly-targeted paid acquisition campaigns, we know how to maximise the value of this promising marketing channel.
Our strategic Facebook advertising services help build brand awareness while promoting lead generation efforts by distributing content for every stage of the sales funnel.
Best-Digital Marketing's Facebook Ad Management Services
Facebook is the top-rated network for social media ads among B2B and B2C marketers. It provides businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.
Facebook ads are so effective because they can be highly targeted; for instance, you can display ads to users based on their location, age, interests and more.
Advertising on Facebook is also cost-effective when done correctly. Facebook ads like other social media ads can work on a pay per click – PPC model which means you only pay for ads when someone clicks on them.
Tailor your ads to show up in the News Feeds of your existing customers and the users most likely to be interested in your company. They can also be priced based on impressions or the number of times the ad is displayed to users.
Our creative, smart and well-executed Facebook ad campaign:
✅ will support your marketing and commercial goals
✅ expand your reach
✅ increase sales
✅ drive more website traffic
✅ spark more engagement on your strongest social networks.
Our Facebook Advertising Services Can Help You
Boost brand awareness
It takes way more than setting up a Facebook business page and publishing an occasional update or two. We deliver consistent and meaningful exposure that drives brand awareness and genuine followers.
By creating highly-targeted content and using all of the best Facebook marketing features, we put your brand in front of your target audience and encourage consumers to take action.
Boost leads and sales
Thanks to a meaningful Facebook marketing strategy, Facebook will turn into your top-performing channel, driving you qualified traffic and warm leads that would love to buy from you.
Build social presence
We create shareable content that resonates well with your audience. Educate, entertain, inspire, delight – your followers will gladly lose themselves in your tailored and creative content.
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Facebook advertising agency you can trust
As a Facebook advertising agency, we work closely with you to understand the goals and challenges of your business, your target audience, your market, your competition and the industry landscape at large.
At Best-Digital Marketing, we effectively blend organic growth with an ROI-focused paid acquisition campaign.
We deliver full-range Facebook advertising services and dedicated support with every aspect of running a Facebook ad campaign.
<< Used And Trusted By >>
Facebook Ad Management Services
At Best-Digital Marketing Services, we offer monthly and rolling social media management packages as well as custom-quoted services for just about anything you might need in the way of social marketing and advertising strategies.
We can build your social profiles from scratch which includes setting up page roles to creating copy for your Business Page, customising notifications, organising page tabs, helping you promote your page through your website and much more.
Alternatively we can optimise your existing Facebook presence by:
✓ Setting strategic goals.
✓ Refining your target audience with Audience Insights and other tools.
✓ Optimising your Business Page copy.
✓ Making recommendations for what information to add to your About pages.
Some of our other related social media advertising services:
Social Media Ads
Here is how Best-Digital Marketing Services can advance your Facebook advertising strategy:
>> Set-up and Optimisation
You will get the best results from your Facebook advertising campaign if you are taking advantage of all the Facebook advertising tools that capture audience information and create lookalike audiences to disperse your message across larger populations looking for your solutions.
Whether you are already utilising Facebook ads or a novice to this tactic, we can help you set up and optimise your Facebook ad campaign.
Custom Audiences is an option available through Facebook that allows you to target your ads to the audiences most likely to engage with them which can be created in a number of ways, including customer lists, website and app traffic and Facebook engagement.
Lookalike audiences help you expand your reach through Facebook’s advertising networks by creating audiences based on the characteristics of your custom audiences.
Custom Audiences uses data you already have about your audience to ensure they see your ads across Facebook, Instagram and Audience Network.
Creating a Business Page on Facebook gives your brand a chance to engage with other industry counterparts, create relationships with social media influencers and make important business connections.
It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages.
Business Page also helps you to:
✅ Gain insights on your audience.
✅ Build brand loyalty.
✅ Increase your website traffic.
✅ Boost SEO
✅ Reach billions of potential customers.
✅ Build a huge email list.
✅ Lower your marketing expenses.
✅ Target audiences by location, demographics, interests and more.
We can help you install Facebook Pixel onto your website through accessing your website code or by working with your developer to get it set up correctly.
Facebook Pixel is a small piece of code that lives in the background on your website which records the interactions people make on your website like making a purchase.
It can tell you whether these engagements happen after the user sees your Facebook ad. In other words – it gives you more insight into how well your Facebook advertising strategy is working.
>> End-to-End Ad Creation
We can help you strategise and execute your social media advertising campaigns every step of the way. This includes but not limited to :
Choosing the ad format
We can help you choose the right ad format for your campaign, organisation and goals whether it is a plain text ad, display ad, video ad or carousel ad.
Creating ad copy and design
Our highly experienced editorial and graphic design team can create compelling copy and eye-catching design that will make your ad a hit that will resonate with your audience.
Optimising your landing page
The landing page your audience is directed to after clicking your ad should reflect the ad copy and your brand guidelines which should be excellent. We can help create or improve your landing pages for the best ad experience.
>> Social Media Ad Management
Facebook Ad management is one of our services at Best-Digital Marketing Services. We can work within Ad Manager and the Power Editor to oversee your ad campaigns from start to finish.
We will help you refine your target audiences, select the right Facebook ad formats, allocate spend strategically across your other channels and measure the performance of your paid social campaigns.
Our expertise follows on through – as we can also create social ad campaigns for Twitter, LinkedIn, Instagram and more.
Need Creative Ads to Increase Followers, Leads, Brand Awareness & Sales?
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>> Social Engagement Videos
At Best-Digital Marketing, we have experienced and expert video production team that can script, produce and edit social engagement videos.
These 30 to 45 second shorts are crafted to be memorable, engaging, clear and easily digestible by anyone scrolling through a congested News Feed.
Videos reign supremacy on Facebook and delivers better engagement metrics – impressions, likes, comments and shares than any other type of content on the channel.
We can tailor our videos to the format it is meant to be used for either as organic posts or video ads.
>> Social Media Contest Creation and Management
The first rule all social media is >> Be Social. At Best Digital Marketing, we treat Facebook like a content distribution platform and ensure that we are actively engaging the right audiences and going the extra mile to build relationships with potential leads.
One of the ways we do this is by strategizing contests and user-generated content campaigns that will help build up followers and drive engagement among your existing audience.
We also manage these campaigns during their implementation, monitor, measure and adjust or re-define stages. We use the information obtained from these contests to learn more about your audience and further refine your marketing and advertising efforts.
>> Social Listening
By using advanced social listening tools, tactics and techniques, our social media experts can discover conversations – either good or bad that Facebook users are having about your brand.
We can monitor and compile key metrics such as brand mentions, sentiment, the context for those mentions, share of your brand’s voice in industry conversations compared to competitors’ and much more.
This is invaluable information especially for reputation management and customer relationship building. It can also be used to identify opportunities to work with social media influencers and develop your thought leadership
>> Custom Reporting
Facebook advertising strategy is most effective when it is part of a larger digital marketing strategy that serves your goals.
Whatever it may be – to drive more website traffic, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above – our social media expert strategists will create customised benchmark reports and track the progress of your campaigns on a monthly basis.
Some of the key metrics we look at in our analytics and reporting include:
✅ Video metrics
✅ Facebook referral traffic.
✅ Cost per click – CPC, cost per action – CPA, cost per thousand impressions –CPM, Return on advertising spend – ROAS, Click through rates – CTR and other paid ad metrics.
We can also create custom reports for individual social initiatives such as contests and user-generated content campaigns and much more.
Facebook Advertising Services: Our Process
As a full-service digital marketing agency, Best-Digital Marketing provides a wide range of organic and paid social media marketing services.
We can handle everything from your Facebook and Instagram management to your paid advertising campaigns across all of your social media accounts.
Every social campaign we manage is created and crafted to support your marketing objectives and help you achieve your business goals.
Social advertising is an important component of a digital marketing strategy. We are here to help you get it done right.
Our proven, repeatable Facebook ad management process will create game-changing social media experience for your brand.
Step 1: Brand audit
Your team will work with you to determine the best characteristics of an effective Facebook advertising campaign for your brand.
Every business is unique and we go the extra mile to research and understand your business. Kick-off calls, emails and questionnaires help us dive deeper into your inner workings, niche and target market.
This will be based on detailed knowledge of your brand and business as well as our expertise on Facebook advertisers in your industry.
Step 2: Facebook Advertising Creation
Every social media advertising campaign needs measurable goals to track its progress and success.
We put the wealth of useful information we acquired to good use and build you a detailed Facebook advertising plan. It covers everything: types of content we plan to create, ways to boost engagement and follower base, details of a paid acquisition campaign, timeframes and budgets.
Our expert strategists will help you set achievable goals that will support your commercial and marketing objectives.
Step 3: Implement Facebook Ads Strategy
We set our creative genius to work and start crafting you the engaging and compelling content. We handle everything from copywriting to graphic design to ad set-up and visuals to content scheduling and promotion.
Our creative team follows your brand guidelines closely and ensures that each digital asset is consistent with your brand voice. We are here to help you every step of the way
Step 4: Reporting and analytics
Your dedicated Facebook ads manager will track key metrics to ensure your campaign is on the right track.
We set up insightful Facebook marketing reports that track the impact of every marketing action we take.
Having a breakdown of essential data and key metrics, you can see the progress in real-time and see what exactly drives your target audience to action.
We will present relevant data to you and your team on a monthly basis to report on your successes and use this information to adjust your campaign for maximum success.
Strategize, Attract, Engage, Convert & Retain
You do not need to connect with all 2.7 billion Facebook users – just the ones who have commercial value to your brand and business.
Our Facebook management services will help you develop a strategy, attract your target audiences, engage those users, convert them into high-value prospects and retain them as brand ambassadors for your business.
Facebook Advertising Frequently Asked Questions - FAQs
Here is a list of Frequently Asked Questions by potential clients.
If you have any queries please contact us and we will be happy to respond to them.
Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.
Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at email@example.com
There are many advantages to working with a social media advertising agency like Best-Digital Marketing Services including:
Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.
Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.
Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.
If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.
A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.
Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.
Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.
Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at firstname.lastname@example.org
No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.
At Best-Digital Marketing, we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.
Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.
The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.
In general, the best social platforms are Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.
The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.
Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and emphasise with the customer.
Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.
The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.
Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.
Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.
The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.
We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.
We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.
We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we provide results.
Learn more about our social media advertising services?