Meta / Facebook Advertising Services

93% of marketers use Meta / Facebook to connect with their audience and share content and more than 3 billion people are active on Meta / Facebook.

Most are connected to at least one business service and 70% use Meta / Facebook ads. At Best-Digital Marketing - we help brands generate buzz on Meta / Facebook and drive awareness, leads, conversions and sales.

Meta / Facebook Advertising Services

With nearly 3 billion active users – Facebook, now known as Meta is more than just another social media platform. It is your audience’s favourite destinations to research brands, read customer reviews, make purchases and get the information they need.

Establishing a professional presence on Meta / Facebook has to be one of your main priorities. Our Meta / Facebook marketing agency specialises in full-range Meta / Facebook advertising services for brands across industries.

We help you build a thriving business and a dedicated Meta / Facebook community that puts your brand in front of your target audience.

From organic growth hacking to highly-targeted paid acquisition campaigns – we know how to maximise the value of this promising marketing channel.

Our strategic Meta / Facebook advertising services help build brand awareness while promoting lead generation efforts by distributing content for every stage of your sales funnel.

Meta - Facebook Advertising Services

Best-Digital Marketing’s Facebook Ads Management Services

Meta / Facebook is the top-rated network for social media ads among B2B and B2C marketers. It provides businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.

Meta / Facebook ads are so effective because they can be highly targeted – you can display ads to users based on their location, age, interests and much more.

Advertising on Meta / Facebook is also cost-effective when done correctly. Meta / Facebook ads like other social media ads can work on a pay per click – PPC model which means you only pay for ads when someone clicks on them.

Tailor your ads to show up in the News Feeds of your existing customers and the users most likely to be interested in your company. They can also be priced based on impressions or the number of times the ad is displayed to users.

Our creative, smart and well-executed Meta / Facebook ad campaign:

will support your marketing and commercial goals

expand your reach

increase sales

drive more website traffic

spark more engagement on your strongest social networks.

Our Meta / Facebook Advertising Services Can Help You

Boost brand awareness

It takes way more than setting up a Meta / Facebook business suite and publishing an occasional update or two. We deliver consistent and meaningful exposure that drives brand awareness and genuine followers.

Grow engagement

By creating highly-targeted content and using all of the best Meta / Facebook marketing features – we put your brand in front of your target audience and encourage consumers to take action.

Boost leads and sales

Thanks to a meaningful Meta / Facebook marketing strategy, Meta / Facebook will turn into your top-performing channel, driving you qualified traffic and warm leads that would love to buy from you.

Build social presence

We create shareable content that resonates well with your audience. Educate, entertain, inspire, delight – your followers will gladly lose themselves in your tailored and creative content.

Need a Meta / Facebook Advertising Agency to Jumpstart Your Sales?

Get in touch to discover quick wins you can implement immediately to get results.

Meta / Facebook advertising agency you can trust

As a Meta / Facebook advertising agency – we work closely with you to understand your business goals and challenges, your target audience, your market, your competition and the industry landscape at large.

At Best-Digital Marketing – we effectively blend organic growth with an ROI-focused paid acquisition campaign.

We deliver full-range Meta / Facebook advertising services and dedicated support with every aspect of running a Meta / Facebook ad campaign.

Meta - Facebook Advertising Services

<< Trusted By >>

Meta / Facebook Ad Management Services

At Best-Digital Marketing – we offer monthly and rolling social media management packages as well as custom-quoted services for just about anything you might need in the way of social media marketing and advertising strategies.

We can build your social profiles from scratch which includes setting up page roles to creating copy for your Business  Suite, customising notifications, organising page tabs, helping you promote your page through your website and much more.

Alternatively – we can optimise your existing Meta / Facebook presence by:

Setting strategic goals.

Refining your target audience with Audience Insights and other tools.

Optimising your Business Suite copy.

Making recommendations for what information to add to your – About pages.

Meta - Facebook Ads Management Services

Here is how Best-Digital Marketing can Excel your Meta / Facebook advertising strategy:

>> Set-up and Optimise Meta / Facebook

You will get the best results from your Meta / Facebook advertising campaign if you are taking advantage of all the Meta / Facebook advertising tools that capture audience information and create lookalike audiences to disperse your message across larger populations looking for your solutions.

Whether you are already utilising Meta / Facebook ads or a novice to this tactic – we can help you set up and optimise your Meta / Facebook ad campaign.

Custom Audiences

Custom Audiences is an option available through Meta / Facebook that allows you to target your ads to the audiences most likely to engage with them which can be created in a number of ways including customer lists, website and app traffic and Meta / Facebook engagement.

Lookalike audiences help you expand your reach through Meta / Facebook’s advertising networks by creating audiences based on the characteristics of your custom audiences.

Custom Audiences uses data you already have about your audience to ensure they see your ads across Meta / Facebook, Instagram and Audience Network.

Meta Business Suite

Creating a Meta Business Suite formerly known as Facebook Business Suite gives your brand a chance to engage with other industry counterparts, create relationships with social media influencers and make important business connections.

This tool is one of the best ways to improve your social reach, build brand awareness and make sales. It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages. All you need to do is link up your Meta / Facebook Pages and Instagram accounts.

Meta Business Suite will help you to:

create a to-do list of notifications to manage

check insights on your performance and audience growth

create or see recent posts or stories

create or manage recent ads

see your content calendar

view content inspiration

communicate with an inbox for Meta / Facebook and Instagram DMs and comments

access the Commerce Manager

check Business Suite updates

There is an entire more tools section with other features to play around with including: –

✅ Appointments

✅ Ad manager

✅ Events manager

✅ Instant forms

✅ Media library

Meta / Facebook Pixel

We can help you install Meta Pixel formerly known as Facebook Pixel onto your website through accessing your website code or by working with your developer to get it set up correctly.

Meta Pixel is a small piece of code that lives in the background on your website which records the interactions people make on your website and Meta / Facebook call these actions – events.

There are 17 standard Meta / Facebook pixel events for which you can simply copy and paste Meta event code:

Purchase: Someone completes a purchase on your website.

Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.

Complete registration: Someone completes a registration form on your site like a subscription form.

Add payment info:  Someone enters their payment information in the purchase process on your website.

Add to cart: Someone adds a product to their shopping cart on your site.

Add to wishlist: Someone adds a product to a wishlist on your site.

Initiate checkout: Someone starts the checkout process to buy something from your site.

Search: Someone uses the search function to look for something on your site.

View content: Someone lands on a specific page on your website.

Contact: Someone contacts your business.

Customise product: Someone selects a specific version of a product, such as choosing a certain colour.

Donate: Someone makes a donation to your cause.

Find location: Someone searches for your business’s physical location.

Schedule: Someone books an appointment at your business.

Start trial: Someone signs up for a free trial of your product.

Submit application: Someone applies for your product, service, or program, such as a credit card.

Subscribe: Someone subscribes to a paid product or service.

It can tell you whether these events happen after the user sees your Meta / Facebook ads. In other words – it gives you more insight into how well your Meta / Facebook advertising strategy is working.

>> End-to-End Meta / Facebook Ad Creation

We can help you strategize and execute your Meta / Facebook advertising campaigns every step of the way. This includes but not limited to:

Choosing the ad format

We can help you choose the right ad format for your campaign, organisation and goals whether it is a plain text ad, display ad, video ad or carousel ad.

Creating ad copy and design

Our highly experienced editorial and graphic design team can create compelling copy and eye-catching design that will make your ad a hit that will resonate with your audience.

Optimising your landing page

The landing page your audience is directed to after clicking your ad should reflect the ad copy and your brand guidelines which should be excellent. We can help create or improve your landing pages for the best ad experience.

>> Social Media Ads Management

Meta / Facebook Ads Management is one of our services at Best-Digital Marketing. We can work within Ad Manager and the Power Editor to oversee your ad campaigns from start to finish.

We will help you refine your target audiences, select the right Meta / Facebook ads formats, allocate spend strategically across your other channels and measure the performance of your paid social campaigns.

Our expertise follows on through – as we can also create social ads campaigns for Twitter, LinkedIn, Instagram and more.

Social Media Ads Management Services

Need Creative Ads to Increase Followers, Leads, Brand Awareness & Sales?

Discover quick wins you can implement immediately to get results.

>> Meta / Facebook Engagement Videos

At Best-Digital Marketing – we have experienced and expert video production team that can script, produce and edit social engagement videos.

These 30 to 45 second shorts are crafted to be memorable, engaging, clear and easily digestible by anyone scrolling through a congested News Feed.

Videos reign supremacy on Meta / Facebook and delivers better engagement metrics – impressions, likes, comments and shares than any other type of content on social media channel.

We can tailor our videos to the format it is meant to be used for either as organic posts or video ads.

>> Meta / Facebook Contest Creation and Management

The first rule all social media is >> Be Social. At Best-Digital Marketing – we treat Meta / Facebook like a content distribution platform and ensure that we are actively engaging the right audiences and going the extra mile to build relationships with potential leads.

One of the ways we do this is by strategizing contests and user-generated content campaigns that will help build up followers and drive engagement among your existing target audience.

We also manage these campaigns during their implementation, monitor, measure and adjust or re-define stages. We use the information obtained from these contests to learn more about your target audience and further refine your Meta / Facebook advertising and marketing efforts.

>> Social Listening

By using advanced social listening tools, tactics and techniques – our social media experts can discover conversations – either good or bad that Meta / Facebook users are having about your brand or business.

We can monitor and compile key metrics such as brand mentions, sentiment, the context for those mentions, share of your brand’s voice in industry conversations compared to competitors and much more.

This is invaluable information especially for reputation management and customer relationship building. It can also be used to identify opportunities to work with social media influencers and develop your thought leadership in your industry or specific niche.

Social Listening

>> Custom Reporting

Meta / Facebook advertising strategy is most effective when it is part of a larger digital marketing strategy that serves your business goals.

Whatever it may be – to drive more website traffic, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above – our social media expert strategists will create customised benchmark reports and track the progress of your campaigns on a monthly basis.

Some of the key metrics we look at in our analytics and reporting include:


✅ Follows.

✅ Video metrics

✅ Likes.

✅ Shares.

✅ Impressions.

✅ Clicks.

✅ Comments.

✅ Reach.

✅ Facebook referral traffic.

✅ Cost per click – CPC, cost per action – CPA, cost per thousand impressions –CPM, Return on advertising spend – ROAS, Click through rates – CTR and other paid ad metrics.

We can also create custom reports for individual social initiatives such as contests and user-generated content campaigns and much more.

Some of our other social media advertising services:


Linkedin Advertising


Pinterest Advertising


Instagram Advertising


Social Media Ads

Twitter Logo 2

Twitter Advertising


YouTube Advertising


Facebook Advertising


Snapchat Advertising

Meta / Facebook Advertising Services: Our Process

As a full-service digital marketing agencyBest-Digital Marketing provides a wide range of organic and paid social media marketing services.

We can handle everything from your Meta / Facebook and Instagram management to your paid advertising campaigns across all of your social media accounts.

Every social media campaign we manage is created and crafted to support your marketing objectives and help you achieve your business goals.

Social advertising is an important component of a digital marketing strategy. We are here to help you – get it done right the first time!

Our proven, repeatable Meta / Facebook ads management process will create game-changing social media experience for your brand and business.

Step 1: Brand audit

Our team will work with you to determine the best characteristics of an effective Meta / Facebook advertising campaign for your brand.

Every business is unique and we go the extra mile to research and understand your business. Kick-off calls, emails and questionnaires help us dive deeper into your inner workings, niche and target market.

This will be based on detailed knowledge of your brand and business as well as our expertise on Meta /Facebook advertisers in your industry.

Step 2: Meta / Facebook Advertising Creation

Every social media advertising campaign needs measurable goals to track its progress and success.

We put the wealth of useful information we acquired to good use and build you a detailed Meta / Facebook advertising plan. It covers everything: types of content we plan to create, ways to boost engagement and follower base, details of a paid acquisition campaign, timeframes and budgets.

Our expert strategists will help you set achievable goals that will support your commercial and marketing objectives.

Step 3: Implement Meta / Facebook Ads Strategy

We set our creative genius team to work and start crafting you the engaging and compelling content. We handle everything from copywriting to graphic design to ad set-up and visuals to content scheduling and promotion.

Our creative team follows your brand guidelines closely and ensures that each digital asset is consistent with your brand voice. We are here to help you every step of the way.

Step 4: Meta / Facebook Ads Optimisation

Meta / Facebook Ads optimisation increases the ads’ relevance and improves their performance by reaching the right audience. Another way is by testing different ad formatsimages, videos, headlines and calls to action – CTA to see which performs best.

Additionally – experimenting with different ad placements such as the Meta / Facebook news feed, stories or the right column helps to find the best place to show the ads to your target audience.

Step 5: Managing Meta / Facebook Ads

Managing a Meta / Facebook ads campaign involves creating, launching, monitoring and adjusting the campaign to ensure it reaches its desired objectives.

We manage the Meta / Facebook ads by using Meta / Facebook Ads Manager – which provides a range of targeting options, ad formats and analytics to help us optimise the campaigns.

We also use the Facebook API – which allows us to automate and scale the ad campaigns by using code to create, manage and track ads.

Step 6: Reporting and analytics

Your dedicated Meta / Facebook ads manager will track key metrics to ensure your campaign is on the right track.

We set up insightful Meta / Facebook marketing reports that track the impact of every marketing action we take.

Having a breakdown of essential data and key metrics – you can see the progress in real-time and see what exactly drives your target audience to action. We also make use of third-party analytics and reporting tools such as Google Analytics.

We will present relevant data to you and your team on a monthly basis to report on your successes and use this information to adjust your campaign for maximum results and conversions.

Meta - Facebook Advertising Process

Strategize – Attract – Engage – Convert & Retain

You do not need to connect with all 3 billion Meta / Facebook users – just the ones who have commercial value to your brand and business.

Our Meta / Facebook ads management services will help you develop a strategy, attract your target audiences, engage those users, convert them into high-value prospects and retain them as brand ambassadors for your business and brand.

Meta / Facebook Advertising Frequently Asked Questions – FAQs

Here is a list of Frequently Asked Questions by potential clients.

If you have any queries please contact us and we will be happy to respond to them.

Well, we recommend social media advertising to businesses that are looking to increase brand awareness, drive targeted traffic to their website to increase their revenue and engage with their customers directly.

Whether you should invest in social media advertising depends on your business’s overall needs and goals. If you are unsure whether or not social media marketing is right for your business, speak to one of our digital strategists today or email them at

There are many advantages to working with a social media advertising agency like Best-Digital Marketing including:

Access to social media advertising experts: Most businesses do not have the time or budget to hire an in-house social media marketing team. However, when you hire an agency, you have access to a team of experts who know exactly how to target and engage your audience while maximising your ROI.

Maximise your budget: An experienced social media advertising agency takes the guesswork out of social media marketing through their expertise, experience, research and analytics. With all of this information, they can better determine the most effective ways to use your budget and get results faster.

Reporting and analytics: One of the most important aspects of social media advertising is tracking, analysing, nonitoring, reporting and understanding all of the data you collect from your campaigns and that can be difficult and time-consuming.

If you do not know when or why users are engaging with your posts, you cannot pivot and adjust your strategy or your budget to make the most of that information.

A social media advertising agency not only tracks and reports all of that data but they also use it to deepen their marketing strategy to get you better results.

Scalability: As your business grows, so do your marketing needs. When you work with a social media advertising agency, they can effortlessly scale with you and make sure you continue to get the same level of service no matter how big your business gets.

Social media advertising and management pricing depends on a few factors, including the size of your campaign, the number of social networks you want to advertise on, the amount of your monthly ad spend and much more.

Every business has different needs so every budget will be different. For more in-depth information about social media advertising costs and our available packages, reach out to one of our digital strategists today or email them at

No. Any agency that is willing to guarantee a certain number of followers or a definite level of engagement is just trying to get you to sign a contract.

At Best-Digital Marketing – we base your campaign success around a set number of key performance indicators that we establish with you before we begin your campaign.

Whether you want to drive traffic to your website, increase your revenue, maximise brand awareness or all of the above then that is where we focus our strategy and deliver results.

The platforms you should focus on are determined by your target audience. This is to make sure your social marketing efforts are efficient and do not spend too much time creating content for a platform that is rarely used by your audience.

In general, the best social platforms are Meta / Facebook and Instagram whilst Twitter and LinkedIn being good for customer support and PR.

The most important thing to do with negative comments is to never ignore them since that would suggest a lack of care that can put off potential customers.

Depending on the context of the social comment – either reply to it or apologise in a polite manner and be sure to personalise your message and empathise with the customer.

Negative comments are also a good way for a business to learn of their short comings so use these comments as an avenue to improve your services.

The type of content you should post on your social media must be bespoke for each business depending on factors such as the target customer’s geographical location, social demographics, gender, age and much more.

Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative so they provide value.

Social media advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you will be able to reach a wide array of people when advertising on these sites.

The benefit over search engine advertisement is that your target customer does not have to search related keywords to discover you brand thus making it far easier and proactive.

We include a whole range of services in our social media advertising campaigns to help optimise your social marketing. We create a strategy so your adverts work in unison and generate bespoke adverts for your business.

We manage bid optimisation and conduct robust conversion tracking to determine how well they are doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Of course it is. Paid social media advertising will benefit any kind of business since it will help your brand get in front of more active users, improve your awareness and reach your target audience.

We have been helping businesses to maximise their social advertising for years so we are confident that we will be able to provide an awesome service for you and because we are result-focused.

Learn more about our Meta / Facebook Management Services?