Explainer Videos

Increase conversions and sales with a top rated explainer video company. What is the easiest, most efficient way to promote your brand, describe your product and inform your target audiences? Simple and effective Explainer Videos.

At Best-Digital Marketing Services, taking centre stage on your website and making sure it counts with our best explainer videos production services.

Best Explainer Videos

Explainer videos are an effective way to create a connection with your audience. They are designed to explain specific features of a product or service and also allow you to subtly promote your business or to showcase what you do.

If you are looking for an explainer video production company in the UK or anywhere then you have come to the right place.

This is one of our most popular services and we have made films for software businesses, e-learning platforms and a few varieties of different business sectors.

Best-Digital Marketing Services is a Bournemouth, Christchurch and PooleBCP based video production agency, working with brands, small businesses, the public sector and charities and large organisations local, national and globally.

Today more than ever, businesses are coming to market with complex products and propositions that are a challenge to explain. And if your audience does not get it then it can be the difference between failure and success.

Explainer videos or how to videos are the secret weapons of a well-planned video marketing strategy.

Research shows that 96% of people have watched an explainer video to learn more about a product or service.

At Best-Digital Marketing, our superpower is being able to boil down your complex message into a bite-size animated video capsule that allows your audience to understand your product, service or offer. How do we make that happen?

Condense complex products or services into high-quality videos that are easy to digest by sharing information, starting discussions and saving time.

Broaden business understanding. Create a customer culture where those in the know is replaced with everyone knows.

Animated explainer videos can show case data and information in an easily digestible and engaging format and can simply illustrate large amounts of content.

Explainer videos use moving image to articulate your product or service in way that is both striking and memorable.

At Best-Digital Marketing Services, taking centre stage on your website and making sure it counts with our best explainer videos production services.

What Is an Explainer Video?

When competing where engagement is key – video storytelling is one of the best marketing tools available by creating an explainer video marketing strategy.

They are creative, short storytelling videos that easily hook the attention of your audience whilst increasing the audience’s understanding of your brand, services or products.

The use of explainer videos has greatly increased as businesses are using them in a variety of ways – to market new products and services, promote brand awareness and to teach audiences about their communities.

Generally, an explainer video is a short video with less than 90 seconds long. An effective explainer video sends a clear message and includes visuals that are interesting and attractive.

The message is straightforward, informative and educational. Besides the opportunity for your business to get creative and showcase your brand’s personality, there are several benefits to using explainer videos within your online content marketing strategy.


Explainer Video Production

Explainer videos can do everything from simplify a complex story, increase conversion rates, skyrocket social media video ad success, help pitch someone on your product or service, educate and so much more.

Nothing captivates much more than a explainer video, which is why viewers retain 95% of the information from watching a video compared to 10% when reading a text.

As a world-class explainer video company, we drive the entire process from strategy assistance, to scriptwriting, storyboarding, voiceover, animation and music – full explainer video production services.

Explainer videos are a crucial modern marketing tool for any business. You do not want your audience to work for answers so make it easy and watch as your engagement grows.

Use creative techniques to inform and explain. Illustrate large amounts of content. We have been doing this for years hence we know a thing or two about how to make effective explainer videos.

At Best-Digital Marketing Services, we can even help you implement the explainer video production into your marketing strategy across social media strategy, SEO, email campaigns, CRO and much more. No hand-holding required since we take care of everything from start to finish.

If you are interested in making an explainer video and see how we can help you.

Why Explainer Videos Work

Animations make your brand more engaging and interactive. This makes them great assets to share on social media, distribute through email, feature internally and host on your website – they are that versatile.

These are numbers you need to tap into and Best-Digital Marketing Services can help deliver on creativity and awesome ROI.



95% of the info from watching a video is retained compared to only 10% when reading a text.



The average user spends 88% more time on a website with an explainer video.



Explainer videos can increase conversion rates of landing pages by 80%




93% of businesses who use video believe that it has increased user understanding of their product or service.



95% of video marketers say they plan to maintain or increase their spend on video.



89% of marketers report positive video ROI.



Online video already accounts for more than 75% of all online traffic.



84% of consumers say they were convinced to buy a product or service by watching a video.

At Best-Digital Marketing Services, we use videos at every stage of the sales funnel because it is the most efficient and effective way

persuade stakeholders and

bring your brand to life.

to convey messages

illustrate complex ideas

<< Used and Trusted By >>

Explainer videos are the best way to

Creating explainer videos for any your business is our blissful challenge. At Best-Digital Marketing Services, we offer a host of custom explainer videos that propel your brand, products and services to the fore front of industry conversations.

Explain a new product

We are buying more things online than ever before and whilst it is convenient, it means buyers lack the hands on experience of trying a product.

So an explainer video is an ideal way to show it in action and let consumers really get to know it.

Show Benefits

When your video is explaining how something works or helping customers solve a problem, you are actually demonstrating the benefits of your product.

You are showing how easy it is to use, how effective it is and helping them gain a deeper understanding.

Build Trust and Value

Consumers gain trust and more purchasing confidence when watching a video.

This advertising medium gives you the opportunity to humanise your brand while building trust with a targeted audience.

Explainer videos have high click-through rates, which increases traffic to your website.

The more times a consumer is engaged and spending time with your website, the more a search engine recognises your content as valuable – this is crucial for securing high search engine rankings.

Attract Customers and Retain Clients

How to videos allow new customers to understand your product in more detail or to get to know you.

And they allow existing customers to get the help and support they need, bringing them back to your website and maintaining a connection thus representing ambassadors in the sales funnel.

Cost Effective

Especially for businesses that cannot afford a web commercial or television ad, explainer videos serve as a cost-effective medium for online advertising.

Explainer videos make it simple to demonstrate the benefits of a particular product or service in a cost-friendly format.

Your audience can easily-digest complex details and statistics much easier when they are presented in an explainer video.

Demonstrate a Features

How to videos are amongst the most popular types of content because YouTube is often the first place consumers look they want to learn how something works.

So an explainer video is a great way to show customers how your product functions or works.

Generate Brand Recognition

Your business has the opportunity to increase brand recognition by using explainer videos.

An effective video will be completely customised to promote your business including the colours and designs associated with your brand as well as the spirit and values that your brand represents.

After watching an explainer video, your audience will want to know more about your brand and how your services and products can improve their lives.

In simple terms, explainer videos have the ability to deliver the best sales pitch in the shortest amount of time.

They meet the needs of viewers by providing product information through an engaging format and give your audience the chance to connect with your brand on a different level.

An effective explainer video will help your brand stand out from the competition while boosting sales, generating identification and building trust with viewers.

Our Explainer Video Production Process

At Best-Digital Marketing, our video production services keep reigniting the fire of our passion and ensure your brand does the same. Through our love for videos and design, we help you unveil the power of your brand, product or services.

Do not have an idea? Do not worry – we can help! Not sure where to begin? We work with you and your team to concept a full service video production service – from start-to-finish that serves user intent.

Our proven, repeatable 4-step Explainer Video Production Process will create game-changing explainer videos to help you accomplish your objectives and goals whilst enhancing your video marketing strategy and maintaining communications budgets.

Our iterative process has no limits on versions and keeps you in the mix at every step.

We are resolute in our commitment. With enticing videos, we assure you our dedication and help will unveil effective ways for your success.



We dig deep to learn as much as we can about your message and its business context.

Content for SEO

Audio-visual Script

Our double-column format scripts describe the content of both the audio and the visual channels.

Hand drawn illustrations


We provide you with previews of the visuals, so you can be sure the style is right for your brand.



We time storyboard images to a voiceover so as to preview the visual storytelling.



We make our design move in ways that excite and inform.

Voice SEO

Sound Design

The right music adds to the mood with the right sound effects and your explainer video is ready to go!

Explain Your Brand

Everyone is strapped for time and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right target audience at the right moment? And then get them to convert?

At Best-Digital Marketing Services, we know that short, quick-hitting videos work whilst targeted and personalised videos are even better.

Your brand is not a static, one-dimensional image that can be conveyed in words alone.

You need to create effective 2-D, 3-D, live-action and hybrid explainer videos that elevate your brand and illustrate your offerings. Our visual explainer videos speak for you.

Video Marketing Strategy

As a leading video animation company, we merge together the power of explainer videos and marketing strategy to help clients achieve their goals across the marketing and sales funnels.

No process, product or company is out of reach for an explainer video. Humans are built to consume video content and consumers spend 2.6X more time on pages with video than those without.

It is not just average consumers who are video-hungry. Nearly 60% of top executives prefer watching videos rather than reading articles that explain the same subject.

Our highly skilled video marketing team works with our clients to

first understand their goals

then reverse engineer things backwards from there

ensuring the best strategies are in place

using the best explainer videos to accomplish the goals

then assist on the marketing implementation front to help the goals get accomplished.

85% of people are more likely to buy after watching an explainer video.

To reach your target audience, you need video at the front of your digital marketing strategy more so now than ever before.

Want to Produce an Explainer Video?

discover some quick wins you can implement immediately to get results.

Our Explainer Video Services Can Help You


Improve Ad Performance

Click-through-rates - CTRs, ad engagement and overall ad performance have been proven to increase through the utilisation of explainer video production.


Increase Conversion Rates

Explainer videos have been shown to increase conversion rates on landing pages by up to 80%.


Improve SEO Rankings

Video is proven to help boost SEO rankings for pages due to increased time on page, lower bounce rates and other positive factors influencing Google’s algorithm.


Simplify a Complex Story

Explainer videos can take complex details of a company, product or process and bring them to life in a visual manner that will educate your target viewer like no other content can.

our explainer video production services

Best-Digital Marketing Services works with various organisations from different industry sectors, charities and businesses to produce explainer films so we know that each client needs something unique and may need a different type of video.

So here is our guide to the different types of explainer video we offer so you can choose the right one for you.

Animated Explainer videos

For branding initiatives, animated explainer videos are the way to go. A short video animation lets you showcase your product or service and explain it via voiceover.

With 2D animation, every complex concepts are simplified to understand and visualise easily. This is an effective technique to communicate logistical processes, software features or abstract systems.

3D animation can give your audience a view of your products in new ways. Few things demonstrate your products’ quality better and with 3D animation, you can provide just that even with the most complex of items.

Character animations allow you to give viewers a tour of your company’s mission, brand story and vision.

Video creation highlights the design features of your brand such as style, tone, colour, logo and typography. Animated video is much more than moving pictures and voiceover – it is your opportunity to make a strong first impression of your brand.

This can range from a simple text and numbers based animation right up to a more complicated fully animated explainer video. We often like to use a combination of live action footage with graphics and text.

Even your animation style can say something about your company’s identity and its unique selling proposition. When it is time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.

whiteboard explainer videos

Whiteboard animation is a boundary-breaking technique that gives you the opportunity to put complicated topics in plain language and visuals.

This captivating, easy to follow format that gives you the opportunity to educate your audience on the challenges that you can alleviate and the problems you can solve.

These are simple 2D animations that usually show the hand of an artist drawing and writing on a blank sheet.

The simplest ones can be made with online tools but more complicated ones are live action.

A whiteboard video is a unique animation style, the focal point being a drawing that takes place in front of the viewers’ eyes.

As the drawing becomes more detailed and the voiceover provides context and commentary, a story unfolds, revealing the key points of the animation.

Product explainer videos

These videos are designed to offer more detail about a product – anything from bicycle pump to a piece of software and usually drill down into specific functions and features.

They not only offer a how to guide for existing customers but they also offer more insight to prospective buyers.

live action explainer video

A live action explainer video provides a guided tour through the ins and outs of your products, services or brand.

Choosing a face to represent your brand humanises it and gives you the opportunity to introduce personalities that can sell your company’s strongest points.

A video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turn ordinary objects into captivating specimens and complex concepts into compelling ideas.

Whether it is a customer testimonial that is wrapped into an explainer video, a business leader describing the mission and vision of your company or one of your experts detailing the benefits of your products or services – making a connection with your audience can be a compelling way to draw in leads.

App explainer videos

Help customers discover hidden features, show them how to sign up or just how to get started.

Either way app explainer videos are super useful and we usually make them with a combination of live action and graphics.

100% Built To Order

No template scripts, no robotic voices, no amateur presentation.

screencast explainer videos

Any company that sells a mobile or desktop application can benefit from a screencast video that gives a step-by-step tutorial of how to best utilise it.

Your products’ best features are clear once your customers begin using it. Before your audience knows how your app works – you need to be able to demonstrate its value.

Screencast videos give you the perfect platform to give prospects a tour of your product, showcasing each and every powerful feature and explaining the challenges it can help overcome.

kinetic typography explainer videos

Kinetic typography videos are captivating ways to deliver a message that is best explained in words.

This medium is used to highlight key phrases that demonstrate your mission, vision, products and services or directly quote customer testimonials in a new, engaging way to share on social media, your website or via email.

Typography videos are clear representations of your brand style while leaning on the attention-grabbing nature of animation.

At Best-Digital Marketing Services, our highly experienced video production services team always combine the power of the pen with the value of video.

service explainer video

Let consumers know what to expect from their first appointment or how a visit to your organisation or company will be run.

Great for putting people’s minds at rest or making things run more smoothly.

where when and how to use explainer videos

Whatever your business provides, you need to convince your target audiences of this if they have never done business with you?

Explainer videos are direct, concise and methodical – yet it makes the perfect medium to nurture your prospects, to close a deal.

Top-performing marketers use explainers across a number of channels including email, social media, trade shows, events, retargeting campaigns, landing pages and sales enablement.

In simple terms – If you have got a message then a marketing video can communicate it.

At Best-Digital Marketing Services, we know that short, quick-hitting videos work whilst targeted and personalised videos are even better.

You need to create effective 2-D, 3-D, live-action and hybrid explainer videos that elevate your brand and illustrate your offerings. Our visual explainer videos speak for you.

Explainer video production from Best-Digital Marketing Services

Best-Digital Marketing Services is a video production agency working with businesses, the public sector and charities.

The animators and videographers on our creative team handle video assets of every type and across every industry, with the best tools and strategies driving their work.

We make how to videos that helps clients, staff, patients and customers learn more about everything from software to medical treatments.

Want to collaborate on visions for your brand? We are the leading content marketing agency in the UK for a reason. We have years of experience in explainer video production services.

Some of our other related services include:


Animation Services


Commercial Video Production


Corporate Video Production


Event Video Production


Explainer Video

social media video production services

Social Media Video


Whiteboard Video


Video Production Services


Post-Production Services

Need help with your next explainer production video?