Digital Marketing is important for Business
What is Digital Marketing?
If you are a new business owner or planning to become one – the amount you need to learn can be overwhelming.
Every business owner needs to take some time to understand what is the importance of digital marketing in today’s worlds?
Digital marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products or services to its potential customers.
The methods and techniques used for online marketing include email, social media, display advertising, search engine optimisation, Google AdWords and more.
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Why Digital Marketing Is Important
A recent survey found that people are doing their shopping online rather than actually visiting the stores.
The percentage of purchases made online is on the rise and even more so right now. The importance of digital marketing during co-vid and after co-vid will be more imminent and only strengthen its existence.
Businesses cannot afford to neglect the internet and it is not just enough to have a website -although that is the first step.
The web is very a competitive arena and you have to work hard to increase your online visibility so customers can find you.
The following are the top 10 countries by number of internet users:
The best way to do that is by utilising the correct digital marketing strategies. You have to see digital marketing as a powerful opportunity for your business.
There is a lot you can accomplish with a great digital marketing plan and vast benefits. It offers a lot more compared to other types of marketing and advertising.
Meet customer where they are.
A growing number of people spend much of their day online. A recent study found that the estimated number of internet users is 3.010 Billion. The Global internet penetration is 42% and it is 84.2% in the US alone.
73% of people go online at least once a day and 21% say they are online almost constantly.
Some of that time is spent actively browsing for things they want to buy.
Therefore you definitely want them to be able to find you but a lot of it is spent engaging on social media, checking email or reading blogs and news sites.
The trend right now is the average person spends over 4 hours a day on internet and over 2 hours a day on social media. Teenagers average around 7 to 9 hours a day.
Social media is integrated into everything they do from school, to work, to entertainment and to hanging out with friends.
Just having a profile and sharing some content once in a while is not enough. You need a social media marketing strategy.
Social media marketing and advertising are only a piece of digital marketing strategy but it is a very important one.
The estimated number of social media accounts worldwide is 2.078 Billion. The Global Social Media penetration is 29% and the percentage of US population with a social media network is 73%.
Digital marketing strategies allows you to reach and connect with people in the places they hang out online and looking at what you are selling.
The top 10 countries by social media penetrations are as follows:
One of the biggest challenges businesses face is whether or not their efforts are working.
Digital marketing platforms provide the gift of extensive analytics that make it easier to track marketing success.
You can see a detailed analysis of how people are finding and behaving on your website hence creating a good website is absolutely important.
By using Google Analytics you can see how well your social media marketing efforts are paying off and how people interact with your emails.
Detailed marketing analytics makes it easier to figure out the ROI of your marketing spending.
It also gives you the knowledge you need to improve your online marketing strategy over time.
With search advertising – you can target people with a very specific:
- Education level
- Buying behaviour
- And more
You will do this by bidding on search queries that represent these specific targets.
Create specialised ads and landing pages around them to convert that traffic into leads, sales and customers.
The estimated percentage of digital buyers worldwide is around 44% in the digital marketing e-commerce sector. Building a good e-commerce website is essential for any business owner.
The top 10 countries by E-commerce penetration are as follows:
With digital marketing strategy you will be aware of the following about your ads and users:
- Whether they actually saw it.
- If they interacted with it
- If they liked it
- If they lingered on it
- If they shared it with a friend
- If it prompted another action
- If it led to a sale down the road and this is important when deciding how to best spend money
You also learn much more about the people interacting with that ad:
- Who is most interested in your ads
- What are they like
- What makes them more likely to take an action
- Who is easiest to convert
- Who spends more
- What do they do online
- What terms do they use to find you online
- Which websites do they visit that lead them to yours
All of this is easy to track with free analytics software like Google Analytics or gain even more insight with paid tools.
Practise what you learn to cut costs where you are not seeing a return on investment.
Ensure to increase spending and efforts where you get the best results. Continue to streamline your campaigns to optimise your results.
Many businesses like to have a mix in their marketing plan.
The importance of digital marketing tools is how much you learn about who your customers are that carries over to other marketing methods.
Better Return on Investment - ROI
Email marketing has the highest ROI of any marketing method. It can get a whopping 3800% return.
That is $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.
Email marketing is a conversion machine. You do need a way to build your email list with quality subscribers. Then deliver highly relevant content to their inbox.
This is accomplished through a combination of social media marketing and content marketing strategies. Both have an impressive ROI of their own.
76% of businesses say that their online marketing gets better ROI than any offline channels they use. As a result – spending on digital marketing strategies continues to rise year after year.
Content marketing generates 3 times as many leads as outbound marketing, drives 6 times higher conversion rates and more the 7 times boost in web traffic. That is about 62% less than traditional marketing.
We are not just talking about website traffic but also those who are very likely to buy your product and become loyal customers as you nurture that relationship.
Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who do not use social media.
Research found that a lead that comes in through social media is 7 times more likely to become a paying customer.
This means that you are spending less money trying to convert people who will never become paying customers.
As a small business – cost-effectiveness is your ultimate priority. You have to be able to stretch those monies invested as you grow your business.
Every $ spent is going to provide you an ROI. That is the importance of digital marketing to small businesses.
Digital marketing also offers demographic platforms that help you to target and measure the response from different demographic regions.
It allows you to target specific demographic consumers that are likely to buy your product and services.
You can ask uses that come to your website to fill out a questionnaire that allows you to discover exactly who your customers are, their ages and their interests and more
With this information you will be able to create your services, blogs, newsletters and more to suit your customers.
In a matter of months with aggressive Search Engine Optimisation (SEO) research you can secure millions of viewers and reach large targeted audiences.
This can take your advertising message beyond the scope of your geography and offer potential customers to give feedback, interact, discuss and purchase your products and services globally.
Your digital marketing has the advantage of selling to customers 24 hours a day, 7 days a week and from locally, nationally or internationally.
Aligns with Online Shopping Today
88% of people consider online reviews as an important part of the buying decision. 23% of people visit your business after reading a good review.
The average person spends over 24 hours a week online. Magazine and newspaper sales continue to decline at a rate of about 16% a year.
Over 1 trillion online searches are performed each year.
Google holds the highest share with 3.5 billion of queries. 8 billion videos are watched on Facebook each day from business point of view.
Most consumers today tend to look for products, services or anything they want online and would not go beyond the first 5 pages of the search results.
You have to be ahead of your competitors and this is how SEO works for your business.
If your website is well optimised you will be easily discovered by users whenever they search a keyword relevant to your brand.
It all starts with something a friend shared on social media – the result of a search query or an email newsletter that they received in their inbox.
The more integrated your business is with the customer’s online experience – the most easily you grow your business.
You need an online presence to be relevant to your customers. The importance of digital marketing for entrepreneurs is that it gives you that presence.
How to Be Relevant Online
To be relevant online today you need to:
- Have a user-friendly website especially for mobile and tablet users.
- Invest in SEO so that you appear in search results from targeted keywords
- Creating relevant high quality content writing in digital marketing for your business
- Have at least two active social media profile where you engage with customers
- Some paid advertising like AdWords, Instagram or Promoted Tweets. It is impossible to get found online without some paid media.
- Reputation management. Know what customers are saying about you. Solicit reviews. When asked to review – most customers write a positive online review. When not asked – only unhappy customers tend to write reviews.
- Integrated touch points. All of your online pages and sections should work together. Engage your target customers both online and in your physical shop.
With the reasons above, this is why digital marketing is very important you any business. No matter how small or big your business is – you need digital marketing to expose your existence and relevance to the global market. There is no good shortcut to getting better Google search results.
Reading over a list like this can be daunting and you may be feeling helpless but someone has to do the work and that someone does not have to be you.
Best-Digital Marketing Services
You can hire our skilled professionals at Best-Digital Marketing. We know how to implement all these necessary strategies and more to get your digital amerketing started.
It will save you lots of time and work and will also net better results. Contact us now to learn how Best- Digital Marketing specialist with creative knowledge and experience to help you improve your future on Google search results.
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