Creating Engaging content for social media on your website, blog or social media page – whatever your budget.
When it comes to online businesses – content matters. You could be in the e-commerce game or you offer a specific service in your industry.
So how do you stand out from your competition?
One of the biggest setbacks that your business is underestimating the power of having an engaging content market.
Why? Well we are truly in a digital age. How often do you pick up your mobile phone or tablet to check out reviews, read blogs or use an app to purchase goods?
So if you want to keep your customers on your site even if they are just window shopping is through the inclusion of engaging content.
What is engaging content?
In short sentences, engaging content is meaningful, relevant and engaging for your online users or audience.
If your content is written correctly you will be able to effectively generate and create a strong voice for your brand and increase your company’s awareness.
The great thing about engaging content is that it can do a lot for your brand including an amazing increase in your sales.
Every site, blog or e-commerce store has some form of content. The golden rule is if you want to be successful, you have to utilise your content.
What we mean is if you have a clear, interesting and fun content you have essentially achieved a successful way of marketing through your content.
An appealing content will allow your visitors to be ‘involved’ and you will start to reap the rewards.
Trust us if you do this correctly, it is an easy strategy that will convert.
As more businesses are beginning to have a more substantial online presence you need to remain relevant.
So if you are ready to stand out from the crowd then it is through the inclusion of well-crafted, clear and engaging content.
You can create an affect market strategy by engaging content and you will reap maximum benefits.
One of the main objectives of this blog was to highlight how you can use engaging content regardless of your budget. Yes you can.
We understand that you may be faced with a tight budget so you do not view your content as a priority.
Well, now you can have it all. Whether you have an extensive or limited budget, we are going to highlight some winning ways that you can create engaging content.
Understand your customers
To achieve the success you require and desire, you will need to have the awareness and a solid understanding of your brand to reach your customers effectively.
Understanding how your service or product can help them will provide a window into your consumer niche.
Your brand awareness is the key to understanding your niche, target market and customers.
Leading on from the previous tip, Twitter & Facebook polls can be a brilliant asset.
They allow you to create and increase the amount of engagement as they actively encourage your customers or the audience to voice their opinions.
It is a free and effective market research strategy.
Great Tip – once the poll has ended, you should ‘share’ the results with your customers and maybe give a few ‘shout-outs’ to those who have taken the time to tweet you?
Keep in mind that on Facebook Pages you can only have 2 options for your polls. On Facebook Groups you will receive more options.
Quizzes: Yet another brilliant way to generate engagement with your customers.
A great tip is converting a blog or article post into a mini quiz which will help you with your level of engagement. This will help you understand your customers better.
But – how do you get your audience to participate?
One way is by Quizzes but you do not want your customers to think that you are ‘assessing’ them.
Therefore add a little incentive like a little giveaway or discount for the “first 3, 5 or even 10 participants”.
You can use quiz platforms that are populated through Facebook, again a free tool such as quiz-app.co
Graphics: Anyone who has access to social media has seen a GIF or MEME?
We have all seen them at some point. Did you know you could make your content engaging with the light hearted inclusion of the occasional GIF?
Do not fill your content completely, just the odd one here and there that can make your audience empathise through the “art” of GIFs.
Infographics: When you think of the word “infographic” the word ‘appealing’ does not really come to mind. Instead – you may worry that you will bore your audience.
Consider the phrase a picture paints a thousand words well this is true. You can use examples with the aid of infographics to engage and connect with your audience.
They can be used as instructions or to invoke storytelling. If you use these correctly you are bound to attract and retain the attention of your customers or target audience.
Check out SnapApp or Visme.co to create an infographic and interactive content.
Videos: The thought of doing a video or a live stream can be quite daunting.
In fact, it is even more terrifying if you have never done one before.
But, if used correctly it is a great way to showcase you and your brand, adding a face, a voice is far more effective than continuous blog posts.
You do not have to make tons of video just the odd one here and there or monthly if you really wanted too. Facebook Live can help you stream to your followers and best of all, it’s FREE!
Last but not least using specific tools are brilliant in making your site, blog or e-commerce store interactive.
Slide shares are great and they are visually appealing if they are implemented correctly.
We hope the above tips and tools will help you to successfully create attractive, clear and engaging content for your site and you do not actually need a huge budget.
In fact, you do not need one at all in some instances. It is actually about learning how to use the tools that are there for you to create the entertaining and interactive content.
Hope you are enjoying and learning a lot of information about:-
Create Engaging Content for Social Media.