Corporate Video Production
Communicate your story in the most engaging and effective way possible with corporate video that inspires audiences and build brand awareness.
Video makes up 80% of all web traffic. If your brand lacks video content then it is missing out on important opportunities to nurture, engage and convert customers.
Best Corporate Video Production
High-quality video looks professional and engages your target audience. Storytelling elements and branded elements help customers relate to your company mission and vision.
On social media, captivating videos help customers learn more about your offerings, serving as an important touch point. A memorable video can introduce your brand to a larger audience across different marketing channels.
In fact, 88% of marketers are highly satisfied with their social media video marketing ROI. Creative marketing videos not only raise brand awareness but also help convert customers.
Among surveyed marketers, 78% say they get more traffic to their websites after implementing a video strategy and 54% saw increased sales as a result.
Video experiences inspire target audiences to take action, motivate or influence in ways that no other medium can.
That is why they are such a powerful platform for delivering your corporate messages, whether it is promoting or advertising your brand, product or services, introducing the new CEO or training materials for your employees.
Best-Digital Marketing produces best corporate videos that captivate audiences inspire action, drive results for businesses and brands by creating content that your audience will love.
Corporate video production content that gives your customers the confidence to take the next step, whatever that may be and we are passionate about telling your brand story in the most engaging and effective way possible.
What is corporate video production?
Corporate video production is the end-to-end process of making a professional video by a business, organisation or institution for communication to external or internal audiences.
Content may be used as promotional videos and video marketing, recruiting videos and for learning and development or sales.
The exponential rise in corporate video adoption across the internet especially on social media has inspired businesses to implement video in ever-new and exciting ways.
For the majority of businesses these days, these goals revolve heavily around digital, no matter whether the videos you are creating are going to external audiences like potential clients or internal employees.
And as heavyweights like Google and Facebook continue to prioritise all things video, the expectation has been set – brands need to provide ever-increasing amounts of video to satisfy their audiences.
From sales and marketing, right through to internal communications, training and human resources, organisational functions are transforming the way teams communicate with engaging, effective corporate videos.
At Best-Digital Marketing Services, we are here to help you every step of the process in creating your corporate video production effort from creative to scriptwriting and storyboards to post-production.
Corporate video experiences that drive results – let us achieve more with video together
Lasting Impression with Video Marketing
Best-Digital Marketing is more than a video production agency, we believe in forming collaborative partnerships that allow us to communicate your messages in the most engaging way.
We take the time to understand you, your goals and your team. Whatever corporate content you are planning, we can help you create video that speaks to your audience and curate experiences that resonate with your viewers.
When you work with Best-Digital Marketing, you work with an acclaimed corporate video production company that boasts decades of experience and loads of passion.
We are trusted by thousands of brands to design metrics-based video strategies, deliver exceptional video content, provide the best level of service, flexibility and creativity you can expect when you work with Best-Digital Marketing.
Our digital strategists will be on hand to assist you with your entire video marketing strategy – from design to planning, implementation, measurement and reporting.
Our video production process includes strategy planning, ideation, drafting your video script and filming as well as editing and animating in post-production and we can assist you with hosting, distribution and video SEO.
Best-Digital Marketing Services creates video content across the entire spectrum from high end corporate videos, product videos and explainer animations all the way to branded content and social media video advertising, our team is a talented, creative, highly experienced and capable production partner.
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Benefits of Corporate Video Production
The rise in the usage of internet and all that it has brought with it has concreted the necessity of high quality digital content for small and large businesses.
Everything is online today and businesses must adapt in order to remain relevant and competitive. Among the top ways to ensure your relevance and positive impact on your potential clientele is to invest in corporate video production.
Corporate videos are essential and come with a range of benefits to your company no matter its size.
What is unique about corporate video production is that it produces strong brand awareness by allowing the viewer to become more invested in the story driving them to your product.
It takes money to make money and nowhere is that more true than with corporate videos. However, investing in corporate video production produces an excellent return on investment.
Convert to Leads
Certain customers can remain on the fence about using your company but when presented with a corporate video to view, they tend to jump to your side of the fence.
Increase SEO Rankings
Google and other search engines love videos. Companies that produce corporate videos show up more frequently on searches. You will get more impressions and higher click through rates.
People love sharing things and among the most shared items are corporate videos. A video is 7 times more likely to get shared than a simple post and up to 75% more traffic to their site.
Call to Action
It is difficult to provide a strong call to action but with corporate video production, the call to action is remarkably strong as the visual representation speaks more effectively to the human spirit.
Increase Brand Awareness and Convert More Customers
Whatever your business goals are, high-quality professional video services will help you achieve them.
Corporate video production has a high return on investment which is why 83% of marketers say video is important for reaching their goals.
In addition, 72% of customers prefer video over text when learning about new products and services.
At Best-Digital Marketing, we are more than a video production company – we are a full-service digital marketing agency. Our highly experienced, talented and expert teams specialise in creating powerful content that wows audiences, improves search engine rankings and delivers tangible results.
We help with every phase of video production, from concept development and planning, to filming and editing – to promotion and launch. Our clients are heavily involved throughout the process, providing input, feedback and direction.
Animated videos give your brand the flexibility to easily explain complex concepts and processes.
Through 2D and 3D characters, whiteboard illustrations and dynamic vector graphics, animations make it fun and interesting for your target audience to learn about your brand.
Your company logo is one of your most important brand assets. This is how new and returning customers recognise your business or organisation. Across social media, product packaging and internal communications, your logo is likely your most-used asset.
An animated logo enlivens your videos and raises brand awareness. The unique appeal of a dynamic logo creates an impression that lasts.
Just think of all the logos your customers see every day from app store pages to retail shelves. Animation helps your brand stand above the crowd.
A website demo based on screen captures of your web portal or site, supplemented by a voiceover and music can help customers understand the benefits of working with your brand.
Animated explainer videos can be 2D, 3D or a hybrid. Compared with other types of content, explainer videos nurture leads and close deals faster.
In just a few minutes -customers will have a better understanding of your capabilities and features and give you the opportunity to instil your unique brand voice into your content.
The freedom and flexibility of animated graphics allows your brand to easily explain complicated concepts to your customers. Animation evokes emotions and displays personality.
Basic animations include stylised 2D and vector icons overlaid with voice and music. Commercial-grade motion graphics feature dynamic text and vector animation, interactive characters and 3D elements.
Motion graphics ranging from 30 to 120 seconds are perfect for conveying processes and product cycles. Customers will remain engaged and attentive while absorbing important information.
Leading the way in corporate video production
Supporting you with creative ideas
Specialising in the B2B sector
Animated graphics – bring your stats to life
Use in social media and sales presentations
Amazing articulated UK wide videography team
Scriptwriting and voiceover services
Interviews and talking heads that engage
Not used to being on film? We can help
On-site video shoots bring a professional film production crew directly to the action. Putting a face to your brand builds customer trust.
In addition, commercial-grade post-production editing leads credibility to your brand, product or services.
Corporate promotional videos
Polished promotional videos let you tell your brand story in your own voice. Corporate overviews raise brand awareness and engage customers on a deeper level.
You can share promotional videos on your company’s website and social media profiles as well as at industry events. Videos that include beautiful footage of your workspace, processes and customer service help buyers feel comfortable working with you.
Custom marketing videos give you the space to speak in your own voice about the issues that matter most to your business. Corporate videos can also be powerful recruitment tools, showcasing your brand’s unique company culture.
They let potential job candidates know how passionate your employees are and shine a light on your supportive and creative working environment.
Marketing videos help customers visualise the benefits of your offerings. A step-by-step product demo, led by a professional presenter, provides customers with valuable insights.
Demos can support the sales process by providing potential customers with essential knowledge about your products and services.
Effective product demos replicate the user experience, allowing customers to see first-hand how your offerings solve their problems.
Using storytelling elements, live-action video combined with dynamic text makes a lasting impression on customers.
Take the video shoot on the road with you. Live events are amazing opportunities to connect with customers face-to-face. Event videos let you extend these interactions to customers across the globe.
Featuring event b-roll, keynote speaker highlights and attendee interviews, these videos capture the spirit of the event.
Letting customers see how your brand interacts with the broader community can help them feel more comfortable working with you. Candid conversations with event attendees demonstrate the trust you have built with existing customers.
Testimonials and interviews
Custom, on-location interviews allow your in-house experts to share their insights and passion with your customers. Your stakeholders can shine a light on the elements that make your brand unique.
Professional video puts a face onto your brand, making it easier to connect with your clients. Furthermore, testimonial videos let satisfied customers praise you in their own words.
Whether they are at your offices or on their own turf, expert videographers will bring high-quality video production to your customers.
High energy, man-on-the-street style videos lend a sense of immediacy and personality to your brand. These highly engaging videos allow you to poll customers, ask questions and gather honest feedback on camera.
Vox pops provide social proof that your brand is committed to hearing from your customers. They are easy to share online and at events.
With just a few minutes of video, you can open a window into your interactions with consumers, allowing potential buyers to place themselves in the shoes of a satisfied customer.
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Case study videos
Case study videos are an important component of any video marketing strategy. They offer much-needed social proof to potential customers, highlighting your brand’s strengths and value propositions in action.
This type of media showcases the work you have done to support your clients and addresses their biggest pain points. It makes for a pretty compelling argument in your favour for anyone considering working with your business.
As part of our video production process, our in-house team can travel to your client’s location to conduct on-site interviews and shoot additional footage.
Every member of our production team, from the videographers to the camera operators, knows how to get the best material from these testimonials.
Their experience, expertise and professionalism ensure every on-locale shoot goes smoothly and captures the messaging and narrative you need.
Employee safety videos
Corporate videos can also be used for internal purposes, especially teaching and training staff. This engaging content is an effective way to bring attention to potential workplace hazards and teach employees best practices to keep them safe on the job.
Corporate Video Production: Our Approach
Your story – Our adventure
At Best-Digital Marketing Services, we believe heavily in engaging and interacting with our clients to forge strong relationships built on trust, excitement and energy.
We enjoy collaborative partnerships and offer tailored project management to meet your film production needs and timescales.
Our exciting and creative approach ensures your video stands out from your competitors and is appropriately targeted to reach your marketing objectives.
We are passionate about video making and throw everything into our video productions effort to give you the best possible service.
You might be surprised how little is required from your end. Our clients love us because they really can be hands-off whilst they get on with other tasks.
Step 1. Corporate Video Brief
Every great corporate video starts with a good brief. This may seem like an arduous task but we can help make it easier by asking the right questions.
We do have a supporting PDF brief template which you can obtain from us at anytime.
Step 2: Corporate Video Planning
Where would we be without a good plan? It certainly lies at the heart of all Best-Digital Marketing productions.
Before we even think about getting a camera in hand there are many other elements to consider – speakers, interview questions, key messages, scripts, available talent, weather, licenses, what to wear, scheduling and model waivers.
We will cover all areas to ensure a smooth and stress free production.
Step 3: Corporate Video Filming
With a good plan and the scheduling complete Best-Digital Marketing will issue the call sheet so everyone knows where to be and when.
During filming, there will always be surprises and it is our years of experience that enable us to think on our feet in unexpected situations.
One thing is certain – by the end of the day, we will have a wealth of amazing footage ready for the editing suite.
Step 4: Corporate Video Post- Production
This is the part we really enjoy as we begin to paint the canvas. Our job is to tell the story clearly, cleanly and succinctly.
The edit must engage and flow with the right music, graphics and animations to support the film footage.
Step 5: Corporate Video Distribution
Once you have your new corporate video we need to make sure it gets seen and attracts the attention of your audience.
From social media channels like LinkedIn to Twitter we can make sure the content is in the right format and is at the optimum length. What works for Facebook might not sit right on Instagram Stories.
Step 6: Corporate Video Monitor and Reporting
Once your corporate video is live and distributed effectively, we will monitor and review all the data to ensure it attracts the attention of your audience.
We will look at views, play rates, click-through-rates, view-through-rates, clicks, signups, and much more.
This will enable us to pivot and divert resources to ensure you meet your objectives, goals whilst increasing brand awareness and increasing sales leads.
Our Corporate Video Production Tips
As a corporate video production agency, we do much more than just create awesome amazing and creative videos for your brand, product or services.
At Best-Digital Marketing Services, we offer a host of custom video production services that excels your brand to the front page of your audiences, competition and industry conversations.
Here are some of our corporate video tips to enhance your corporate video presence but not limited to:
Set your objectives
Are you looking to close a deal, case study or testimonial videos, raise your profile or associate your business with a concept or emotion, brand video or teach your customers or staff how to do something -explainer or training videos?
Whatever you are trying to achieve with video – it is essential to define this and how you will measure success before you get started.
Secure your budget
Research has proven that quality matters when it comes to corporate videos. Poor production value is easy to spot and reflects badly on your brand.
At Best-Digital Marketing Services, we are not saying you need to splash out on a major production with special effects and months of animation.
But doing it on a shoestring is hard and will require a lot of compromise that will ultimately detract from the end goal.
Tell your story
Even the most mundane elements of your business can be humanised through clever use of storytelling.
Stories are memorable and if you can weave an engaging story into your corporate video, you will captivate your audience and be much more likely to achieve your objectives.
Want to learn how video can transform the way your business communicates?
Get in touch, then just sit back and relax. You are in good hands.
We understand how important it is to get buy-in from stakeholders throughout the corporate video production process.
By setting specific objectives and KPIs and being up front about budgets, you are much more likely to be successful.
Do not panic – at Best-Digital Marketing, we have a few tricks up our sleeve for keeping stakeholders informed and happy.
Produce for distribution
We are much more than just a corporate video production company and that is because we insist on producing every video with the distribution plan in mind.
Whether your video will be live streamed, published to your website, shared on your intranet, promoted via social media, broadcast on an established television channel or through a custom video hub, we always like to understand the distribution strategy before we get started.
And we can advise on this since this will affect many of the decisions that have to be made during the production process.
Measure what counts
It is great to know how many views your video has had, but there is so much more information you can gather from smart video analytics tools. Where are you losing your audience? Which devices is your video being viewed on? Where are your viewers located and how are they finding your video?
All of this data should be captured, analysed, reported on and used to optimise and improve your video marketing strategy.
Think beyond the visuals
Your video is much more than beautiful visuals and this is important. Think about how you can make your video work hard for your company.
There are various ways how you can be creative with video:
✓ Personalisation -where elements of the video are customised to the particular viewer
✓ Interactive content – where the audience can complete forms embedded within the video
✓ Call to action buttons – also embedded
can be the difference between a nice piece of content and a lead generator. Any corporate video production company should make these options available to you.
Optimise for Google
If your video is being published on your website, it presents a search engine optimisation opportunity. In fact, video can make an extremely powerful contribution to your overall SEO strategy.
Seize this opportunity by producing transcriptions and captions, publishing and optimising the meta data and video xml sitemaps and making your video so watchable and shareable that viewers indicate to Google by their actions that your website is worth ranking.
Best Corporate video production company
- Here at Best-Digital Marketing we have been creating high-quality corporate videos for years.
- We are here to help with every part of the process from creative to scriptwriting and storyboards to post-production.
- We will get to the heart of your brand to make your corporate video dynamic, engaging and above all interesting.
- We can source, manage and brief any talent that you need such as actors, presenters, models and voiceovers.
- Once your corporate video is produced we can assist with distribution through social media and other channels.
- We have experience in every type of video – interviews, vox pops, animation, events, testimonials and promos.
Support Your Mission With a Video Strategy
Whether it is B2B or B2C, video marketing produces great results. Designed to be consumed on the go, at events or at work, corporate videos:
Engage customers and support conversions.
Build brand awareness and trust.
Increase organic ranking and mobile optimisation.
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Some of our other related services include:
Commercial Video Production
Corporate Video Production
Event Video Production
Social Media Video
Video Production Services
Learn more about our corporate video production services.