CONTENT WRITING MANAGEMENT
CONTENT MARKETING SERVICES
MORE ENQUIRIES SALES & LEADS
BEST CONTENT WRITING MANAGEMENT PACKAGES
AFFORDABLE FROM £19
HIGHER CUSTOMER ENGAGEMENT AND RESPONSE RATE
LEADING TO MORE ENQUIRIES, LEADS AND SALES.
WHAT IS CONTENT MARKETING?
Content marketing means creating content using targeted keywords
that markets well for your business.
Content writing helps you do content marketing for your brand /
products and/or services. Good content reaches the target
audience and achieves its objectives.
By improving your content marketing – you will get more website traffic which
will eventually lead to more enquiries, leads and sales.
DIFFERENT TYPES OF CONTENT MARKETING
Slogans and Taglines
Web Page Content
Adverts – Online & Offline
Direct Mail Letters
BEST-DIGITAL MARKETING SERVICES OFER THE FOLLOWING SERVICES
Blog Writing: provide high quality unique blog posts for repeat traffic
Web Page Writing: Content needs to create a sense of urgency and outline customer benefits
Article Writing: Informative relevant and useful content is important to any business
Product Description: Needs to be as colourful as your photographs and appealing to customers
Press Release: Broadcast news of your business to the world and provide global exposure
Sales Letter Writing: Used for products or services which are medium to high value.
White Paper: An authoritative report or guide for readers to understand, solve a problem or make a decision.
ATTRIBUTES OF GOOD CONTENT MARKETING
WRITE STRONG ATTRACTIVE HEADLINES
CONVERSE AND ENGAGE WITH YOUR AUDIENCE / POTENTIAL CUSTOMERS
USE SIMPLE CLEAR DIRECT WORDS
BUILD UP TRUST IN YOUR BRAND / PRODUCTS / SERVICES
INSPIRE YOUR AUDIENCE / POTENTIAL CUSTOMERS TO TAKE ACTION
AVOID USING JARGON, SLANGS, CLICHES etc
FOCUS ON HELPING OUT YOUR AUDIENCE / POTENTIAL CUSTOMER
PROVIDE RELEVANT INFORMATION TO YOUR AUDIENCE / POTENTIAL CUSTOMERS
HOW WILL CONTENT MARKETING HELP BOOST SALES, LEADS AND ENQUIRIES?
Boost Your Website On Google Through Using Targeted Keywords
Use Clever Marketing Language To Your Advantage
Encourage Customers To Take Action On Your Website (Enquiries)
Make Sure Your Customers Stay On Your Website Longer
Appear More Professional With Clear & Concise Website Text
Get Your Customers To Do What You Want Them To Do
BENEFITS OF GOOD CONTENT MARKETING
SEARCH ENGINE OPTIMISATION - SEO
Search engines use content to categorise and rank your website.
Increasing website content can lead your business as an authoritative figure in your industry.
Customers come to your website to enquire more about your products and services via your informative copy.
Visitors use content to learn or make a decision about products, services, business or information which is very important.
THE THREE MAIN TYPES OF KEYWORDS
HEAD KEYWORDS (RESEARCH)
Usually short 1 to 2 words. They have an extremely high search volume and are extremely difficult to rank.
BODY KEYWORDS (CONSIDERATION)
Usually 2 to 3 word phrases with moderate search volume but are less competitive so slightly easier to rank for.
LONG-TAIL KEYWORDS (PURCHASE)
Consists of 4 or more words and very specific. Search volume is low and accounts for bulk of web traffic and easier to rank.
FACTS THAT FORM THE ON PAGE OPTIMISATION PROCESS
Add structure data mark up code on website.
Claim authorship of content in your industry.
Asses and improve page loading times by utilising fast cache.
Add in-content links where appropriate.
Remove unnecessary outbound links to reduce bounce rate.
Fix duplicate content issues.
Create a user friendly 404 error page.
Create and submit an XML site map.
Add social media sharing button on website.
Set up Google Analytics and Search Console.
Assign existing or create new pages for each keyword.
Add keywords to urls, title tags, meta descriptions, header tags and alt tags on website.
Ensure each page has unique and descriptive title and description to rank better.
Improve content to match/better content on competitor websites.
Assess existing and potential keyword targets.
Remove, merge or add to pages that have little useful content on them.
Check the site loads properly in different web browsers and screen resolutions.
Analyse inbound link profile.
Ensure call to actions buttons are located in prominent positions to maximise returns.
Link to important pages from the homepage and/or main navigation area to rank in SERP listing.
Improve the readability and formatting of written content on your website.
Check for and fix broken links to avoid Google penalty.
CHOOSE YOUR CONTENT MARKETING SERVICE PLANS
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BEST-DIGITAL MARKETING SERVICES ALSO PROVIDE THE FOLLOWING ADDITIONAL SERVICES
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We will provide you with everything your website needs to make your customers aware of your business.
We will provide with all the relevant training for you and how to manage your website, traffic, leads and much more
We will provide you with everything you need to know about how we can support you and your business website
We will provide you with everything your website needs to be safe and secure.
We will provide you with everything you need to promote your business to your customers.
FIND OUT MORE HOW WE CAN HELP YOU AND YOUR BUSINESS TO REACH YOUR GOALS
CREATE – DESIGN – INNNOVATE – INTEGRATE – IMPLEMENT – SUCCESS
CONTACT US – CONTENT WRITING