content strategy
Best-Digital Marketing’s content strategy focuses on the planning, creation, delivery and governance of content which includes the words on the webpage, images and multimedia used.
Our successful content strategy will attract your target audience at every stage of your marketing funnel – keeping them engaged even after a purchase by increasing your brand awareness.
Content Strategy
Your Business Goals – Achieved and Realised
Content strategy is a plan where we use content like audio, visual and/or written assets to achieve your business goals. Our successful content strategy will attract your target audience at every stage of the marketing funnel, keeping them engaged even after a purchase and increase brand awareness.
Our expert team at Best-Digital Marketing will use data to decide what content to create, who to create it for, what digital channels to promote it on, how to measure its success and how to quantify its impact on your business goals.
Best-Digital Marketing’s content strategy focuses on the planning, creation, delivery and governance of content which includes the words on the webpage, images and multimedia used. We will ensure that you have useful and usable content that is well structured and easily found to improve user experience – UX of your website.
Your content trategy will likely comprise various digital marketing channels. Because your business is unique, you would not market yourself like anyone else and that is why we do not offer a one size fits all solution.
Our content strategy goal is to create meaningful, cohesive, engaging and sustainable content that will helps you to identify what already exists, what to create and why it should be created. We adapt and discuss each and every components that come together to help you create a successful content strategy.
The goal: Use content strategy to accomplish your business objectives. These could include improving your search presence, engaging leads, re-engaging prospects, boosting loyalty among existing customers, driving revenue for your brand and/or all of the above.
At Best-Digital Marketing we know the difference and we make a difference. To discuss how we can help you or take a look at some of our core services below. We are nearer than you think.
Content Creation
Content creation is the foundation of all modern digital marketing efforts. It is defined as the process of managing and directing research, creating strategic ideas – crafting those ideas into high valuable collateral and then promoting those results towards a target audience. Digital content takes many forms including website pages, infographics, videos, blogs and social media posts.
Our main objective of content creation is to attract new and returning customers. Inbound marketing strategies give away high-value digital media for free. This content establishes your brand’s thought leadership while providing readers with the information they need to make a purchasing decision.
Best-Digital Marketing uses different types of content at each stage of the marketing funnel. At the top of the funnel – search engine optimised – SEO blogs organically attract new visitors. Mid-funnel landing pages keep readers engaged and highly detailed content like white papers and E-books drive conversions.
Our content creation is defined as the process of identifying a new topic you want to write about, deciding which form you want the content to take shape, standardizing your strategy – keyword or otherwise and then actually producing it.
This means that it is written, designed and developed with the needs of your target audience in mind. The difference between high-quality and poor-quality content is stark — great content rises to the surface while poor content disappears into the void of the internet.
The amount of effort we put into your brand’s content is directly proportional to the value you get from it. Our high-quality content will help you:
✅ Increase your website traffic.
✅ Keep your customers engaged.
✅ Stand out as an authoritative thought leader.
✅ Grow your subscribers and email list.
✅ Generate revenue.
Best-Digital Marketing’s content strategy focuses on the following:
1. Planning
2. Creation
3. Delivery
4. Governance
Best-Digital Marketing refines the audience, delivers the strategy, creates the content, distributes and promotes the content and monitors success.
Our content creation services can be end-to-end, custom made and everything in between.
Just tell us what you need:
As a leading full-service digital marketing agency – covering Bournemouth, Christchurch and Poole (BCP), serving the local, national (UK) and international clients, Best-Digital Marketing provides all the essential services you need and we will provide it.
Different Types Of Content
Everything and everyone is online – your potential customers, competitors, vendors, partners, investors, products and services, business and yourself.
Content strategy is about using this fact to your advantage. Marketing channels like search, email, podcasting, paid and social media put your content in front of global audiences at a fraction of the cost of a traditional TV commercial, magazine ad or billboard.
Content comes in all shapes and sizes. It can be a piece of writing, audio, video or an image. Some of the different types of content you will find in digital marketing include:
✅ Audio – Podcasts, audiobooks.
✅ Images – Infographics, GIFs.
✅ Videos – Animations, webinars, talking heads.
✅ Written content – Blogs, SEO articles, white papers, E-books, emails, social media posts.
For a content strategy to be successful – every element of it must be supported by data and expertly executed by experienced high calibre strategists, knowledgeable consultants, talented content creators, skilled web developers and highly experienced social media managers and a highly flexible, adaptable and creative team to back it all up like Best-Digital Marketing.
At Best-Digital Marketing – we utilise and provide some of the most unique forms of content marketing but first let us understand how SEO plays a role in content creation.
Best-Digital Marketing – What we Do
Content Strategy for Search Engine Optimisation – SEO
When we create a piece of content – we are always making it for two main audiences – your customers and the search algorithms which is a complex technology that retrieves information and matches patterns.
Search engines like Google are incredibly intricate hence it is not so simple to rank highly — especially for lucrative keywords that signal intent to make a purchase for your brand. Google’s search algorithm will take into account the user’s location as well as a variety of other factors to determine which web pages to display first.
We will create content tailored for each stage of the buyer’s journey – beginning with their preliminary online search where top-of-funnel content such as blog posts and videos. These will be search engine optimised so that consumers can easily find the information they are looking for.
When creating content – we will help you focus on specific search intent questions:
- What information would be most valuable to your target audience?
- What sets your brand apart from the competition?
- What would convince your audience to make a purchase today?
- How can we help your audience reach the next stage of the decision-making process?
While search engines are sophisticated enough to recognise the intention of your content – we will leverage other on-page tactics to increase your rankings such as creating blogs and product descriptions using title tags like H1, H2, H3, etc. to help search algorithms to identify topics and subtopics for your brand.
Search engine optimisation demands mastery over the leading digital marketing tools, an in-depth understanding of key search metrics and the ability to transpose analytic data into creative accomplishments.
Only a small fraction of all the content on the web is discovered through organic search. Those few winners will occupy the millionaire’s jackpot share of the internet’s attention:
90%
More than 90% of all web traffic passes through Google.
95%
About 95% of that traffic will never go past Page 1 of the search results.
5
The first 5 organic search results on Page 1 account for more than half of all the clicks on SERPs.
As a full-service marketing agency – Best-Digital Marketing can tackle both the science and the art of SEO with our offerings:
SEO Keyword research
We use updated leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly volume and difficulty scores within range of your domain authority.
On-Page and off-page SEO
In addition to on-site content creation and technical SEO, our experienced team can provide backlink strategies, influencer outreach and content syndication services to help build up a backlink profile.
This will gradually improve domain authority score and boost your overall online presence.
Video and design SEO
Search engines favour sites with visual elements because users prefer them – and what users favour, search engines prefer.
Best-Digital Marketing videographers, graphic designers, web developers and consultants play a key role in delivering technically-sound, visually stunning content.
Content for SEO
Our expert experienced writers are the best in their own areas.
They transform information and insights provided by strategists and consultants into compelling website copy and blog posts that consumers will actually want to stop what they are doing to read it.
Local and National SEO
Our strategists engage on crucial component of successful SEO for businesses that primarily focus on local audiences and for companies that have national reach.
Targeting search terms unrestricted by local keywords there is potential to reach a huge number of customers.
Technical SEO
We ensure the technical on-site elements of your webpage is configured to maximise the potential organic visibility in search engines.
This includes making sure your website can be easily crawled and has the best fitting for User Experience- UX and Entity Classifications -EC.
Organic SEO
An organic SEO company empowers your organisation to take control of its marketing investments and achieve its business goals.
Organic SEO strategy provides sustainable, reliable, measurable ROI which you can budget and watch the organic search traffic and links accrue and compound over time.
Business SEO
Our business SEO strategists provide support for small businesses – establishing a strong online presence, bring more visitors to their pages and increase their qualified leads.
You have a greater chance of capturing their attention and guiding those leads to become happy customers.
Search performance Analysis - SPA
This method ensures content satisfies searcher intent.
Search performance analysis diverts creatives questions into content, secondary keywords, major topics, recommended imagery and other guidance that multiplies ranking on Page 1 for keyword based on in-depth research of top-performing websites.
Content Creation Strategy for Social Media Marketing
There are billions of social media users in the world and counting. If you have target audience worth reaching then you will find them on social media networks.
Social media content should be included in your digital marketing strategy because it is a cost-effective marketing tool that allows small businesses to compete with large corporations and form long-lasting relationships with your customers.
Best-Digital Marketing will ensure to allow your brand to showcase its unique personality with high quality content that is engaging, informative and educating about your industry, brand and products.
Social media can drive traffic to your website, increase visibility online and expand more opportunities to convert visitors into loyal customers. Every post we create is a new opportunity to advertise your business, content plan with a healthy mix of promotional and educational or engaging posts to attract more customers.
Our social media marketing and advertising team can increase and support your other content marketing efforts – making it ideal for lending social proof to marketing campaigns.
We have up-to-date content creation tools, templates and best practices to create your social media content to grab your reader’s attention and make an impression by using relevant hashtags and eye-catching visuals to engage your target viewers before they move on.
At Best-Digital Marketing – our social media consultants deliver adaptive, flexible, creative and unique social media strategies across all the major social media channels:
Leveraging the No 1 - B2B lead generation platform with our LinkedIn experts.
Drive sales and leads from the world’s top social and visual platform.
Advance your brand across the social media platform with a global reach.
Content creator, drive brand awareness, follower engagement and influencer relations.
YouTube
Refining your target audience to video content creation, optimisation, distribution, analytics and beyond.
Generate buzz on Facebook and drive traffic, brand awareness, leads and sales.
At Best-Digital Marketing – our social media consultants deliver adaptive, flexible, creative and unique social media strategies across all the major social media channels.
Be social and you will be seen, heard and spoken about on the web. Our fixed and custom services include but are not limited to:
Social media management
Our highly experienced social media consultants assess key metrics and make recommendations for improvement across your social media channels.
They also build up your base of followers through strategic engagements, timed posting schedules supported by data and validated through A/B testing and creative campaigns that improve social visibility.
Paid social
Your social media strategist can help you create social display ads and sponsored posts that look like they belong in your customers’ feeds.
Through advanced tracking metrics such as impressions and CTR, they can help you reallocate your ad spend across networks to maximise the performance of your paid social campaigns.
Paid & organic content promotion
Your content will not promote itself.
Our social media strategic consultants will create posts for each of your channels that help drive up impressions and boost overall engagement.
Influencer outreach
Social strategists collaborate with experts and influencers in your industry to forge mutually beneficial relationships.
This will then help extend your reach on social media to new audiences and increase brand awareness.
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Content Strategy For Content Marketing
As a leading full-service digital marketing agency in UK and one of the best content marketing agency in the south of England – we know first-hand what strategy-fuelled, data-driven content marketing can achieve because we have done it all before:
Turn happy customers into brand advocates.
Rank for more keywords.
Engage leads at every stage of the sales funnel.
boost revenue
Build trust among your audience.
Earn industry credibility.
Tell your brand’s story.
Unlike display advertising and paid campaigns – content marketing is the wing of digital marketing that is all about adding value at every phase of the customer journey.
For that – you will need killer content that informs, educate, entertains, inspires and converts and Best-Digital Marketing provides this:
Infographics, custom images and asset design
Publish highly informative, visual assets such as infographics, interactive infographics and custom images that convey information quickly, clearly and memorably.
E-books & white papers
Use well-researched, visually-compelling E-books and white papers to capture emails and drive leads deeper into the sales funnel.
Video production
Put your products, services, customers and brand values in motion with 2D and 3D animations, explainer videos, video testimonials, live-action content, video blogs and much more.
Blog content creation
Build brand awareness, generate traffic to your website and demonstrate your value to readers with blog content that is optimised to rank for specific keywords.
Case studies
Tell your customers’ stories with case studies that demonstrate the efficacy of your products and services, your brand’s value and your dedication to clients or consumers.
Website copy
Tell visitors what you are all about with concise, compelling landing-page copy that is created and crafted to convert and optimised to rank on the first page of SERPs.
Content Strategy For Digital Marketing Strategy
Every marketing campaign serves a larger digital marketing strategy and that strategy serves your business goals.
Our experienced content strategists work closely with your marketing team and other company stakeholders to understand your industry, your brand and your business goals.
We build a partnership that is focused on getting results where you need them most:
Brand Awareness
Conversion Marketing
Lead Generation
Sales & Revenue
Website Performance
Here is what we deliver as part of an end-to-end digital marketing strategy:
Content creation
Our experienced writers, designers, consultants and videographers conduct research, subject-matter-expert interviews, SEO content mapping and other preliminary functions that help them to do what they do best:
Create high-quality, data-driven content that is creative and crafted with the big picture in mind.
Strategic analysis
We identify areas for improvement that will help you achieve your goals, whether that is increasing website traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page.
We also help pinpoint a target audience through detailed persona development.
Metrics & reports
We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and much more.
This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who is looking at your content.
Strategy development
We work with your marketing team to plan for the execution of your digital marketing strategy.
We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.
Promotion and distribution
Our content strategists and project managers work alongside social media consultants and creative teams to help promote your content on social media channels, email, influencer outreach, display ads and other mediums.
Continuous Up To Date analysis
Digital marketing is an ongoing process. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue.
This includes tracking every digital marketing campaign and pivoting as needed whilst understanding how algorithm updates on Google and Facebook affect your digital presence.
Content Strategy for Marketing Consulting Services
There is more to digital marketing than meets the eye and Best-Digital Marketing’s consultants see what no one else can.
They understand the impact of a creative and crafted technical design can have on SERPs performance and on user experience – UX.
They know that great UX leads to lower bounce rates and longer dwell time.
That white label backlinks increase a site’s domain authority. And that some pages should be indexed. All of these little details add up. Case in point:
Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.
75% of a user’s opinion of a site’s credibility is based on its UX and design.
Mobile-first indexing is very much a reality, necessitating mobile-friendly design.
Here is what our high calibre experienced consultants can do to enhance your digital marketing strategy:
Website audits
What happens on the backend of your website? 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile friendliness are some of the technical woes that can negatively impact site performance and SEO.
Our highly skilled consultants deliver multiples tiers of website audits to optimise your technical SEO, improve site speed and performance.
Persona development
Through analysis of Google Analytics demographic data and CRM information and collaborating with your sales and marketing teams, our consultants create detailed personas of your top readers, your influencers and your buyers.
These guide all content-creation efforts and marketing strategies.
UX and website redesign
High bounce rate, low dwell time and poor conversions could be indicators that it is time for a website redesign or a UX audit.
Our SEO and consulting teams can provide in-depth analysis of your current site design and recommendations for improvement.
Creative teams will optimise landing pages and deliver a newly designed site with polished UX.
Content Strategy For Website
The internet may not exactly be alive but it is always evolving. Search engine algorithms are updated constantly – altering which pages get preferential treatment on SERPs. Monitoring and optimising your content are a little like working out at the gym – if you want to get stronger then you have to keep up the work.
When developing content for your website – we will analyse, research, audit and perform everything to understand how your customers make decisions and what kind of content appeals to them the most.
Website content optimisation involves tweaking and updating your pages to make it more appealing to your customers and search algorithms. By using keyword gap research – we can identify and show you which topics are missing so we can add them in to maximise your brand awareness and exposure.
We will make sure that all of your website content works together strategically and harmoniously to form a lead generation engine. That means creating a website that is properly indexed to provide maximum exposure to search engines and high-quality content that provides upfront value to buyers and decision-makers.
Best-Digital Marketing will also promote your content through social media channels, influencers and emails. With enhanced SEO – we will be able to drive new and returning customers to your site where your blogs and landing pages will keep them moving down the sales funnel.
As a full-service marketing agency – Best-Digital Marketing can tackle all the complexities, intricacies, the science and the art of website creation and design with our offerings:
Website Design Specialist
Mobile searches are leading to conversions so it is important to have a bespoke responsive website. As an expert web design agency – we provide professional, elegant yet simple and bespoke websites that generate more leads & brand awareness.
Business Start-Ups Website
Our Business Start-ups team will deliver website designs with everything you need to launch your start up business.
We are here to help your business grow with professionally designed bespoke start-up website for beginners.
Small Business Website
With our small business website builder – we can make your business look professional online and every website visitor will be impressed to pick up the phone, pay you a visit or order your products.
Website Redesign / Revamp
With our website redesign / revamp or refresh services – we can re-build a brand new custom design for your existing old and outdated website or build a new website for your business.
Business Website Audit
We identify all the technical SEO issues impacting your websites performance, expose weaknesses, diagnose problems and revamp your website performance with our website audit services.
Website Support & Maintenance
We look after your site – leaving you free to run your business. Our experts will update, improve your site and ensure daily backups whilst keeping it free from malware, spam and hackers.
WordPress Website design
We offer unique, bespoke affordable WordPress website design and development services to build your very own custom WordPress website design business or online store.
We do not use any web design templates or off-the-shelf themes.
E-Commerce Website
Your E-commerce website will feature the latest in E-commerce website design combined with an intuitive Content Management System – CMS making it easier for you to control and grow your E-commerce store.
A drag-and-drop website editor and no hidden monthly fees.
Web Hosting Services
We ensure transfer speeds are one of the fastest; supplied via a fully-diverse, high-capacity multi-carrier network – served from our UK and USA datacentres.
We are proud to utilise the best global routes and routing technologies – resulting in incredibly fast delivery speeds for your website.
Best Practices For Creating Effective Content
Ultimately – your content creation workflow should align with your unique business. We have identified these best practices to help you create meaningful, effective and relevant content. Each piece of content should:
- Review your goals. Always use your business goals to frame your content ideation process. Return to them frequently throughout the process.
- Determine where your content will fit in the buyer’s journey. Look at your buyer journey and think about where your content should fit. Top-of-funnel content should seek to answer questions and demonstrate your thought leadership. Bottom-of-funnel content will be more detailed and more focused on facilitating a purchase decision.
- Generate topic ideas. Sometimes your first idea will be the one but that is not always the case. Brainstorm a number of ideas and consider the benefits and challenges of each. If possible -bounce your ideas off your colleagues to get a fresh perspective.
- Perform research. With a basic idea of the content you want to create – perform some initial research. This may include using SEO tools to identify keyword gaps and commonly asked questions. Depending on your topic – you may also need to conduct subject matter expert – SME interviews.
- Choose a format and create the content. Will you write a blog, create an infographic or record a podcast? Think about how your customers prefer to consume content as well as how best to present your information. You will need to conduct further research throughout the creation process.
- Be useful. By being purposeful in the content that you include – omit the business jargons.
- Be accessibleto everyone. You have a responsibility to make sure that everyone can access and benefit from your content.
- Be consistent. Following style guides for language and design – help users to understand and learn what you are trying to communicate with your content.
- Publish and promote your content. Once you publish your content – you cannot assume that your customers will find it. Use social media channels and email to spread the word and attract new and returning customers to your content.
- Review your content’s performance. Use analytics tools to measure the success of your content. For blog articles and landing pages – it could take up to 3 months before you start seeing real results so be patient.
- Revise and optimise your content. If your content is not performing up to your expectations then perform an analysis to determine what you need to do to improve it. You might need to answer more questions, cover more topics or use more relevant keywords.
- Be able to be found. Make sure that users can find your content through navigation and also through search engines.
- Stay up-to-date and remain factual. When new information becomes available – always make sure to update your content or archive it.
The Ideal Content Creation Strategy Team Looks Like – Best-Digital Marketing
Running an effective content marketing campaign requires lots of hard work and energy. At Best-Digital Marketing – our content marketers often wear many hats and are supported by a highly skilled, knowledgeable and creative team members that can evenly share the burden of producing effective content again and again.
All in all – we are built on the shoulders of a powerhouse who can crank out content, strategize, analyse and influence built by our amazing team members.
So our content creation strategy team consists of the following members along with their major roles:
✅ Strategists: Develop content strategies based on business goals and market trends.
✅ Writers / editors: Produce copy, conduct topic research and generate ideas.
✅ Graphic designers / illustrators:Design layouts, create images and develop brand styles.
✅ Social media managers:Create social content, schedule posts and monitor results.
✅ Videographers: Produce videos from custom and stock footage and develop animations.
✅ Project managers:Keep projects moving forward by managing deadlines and identifying barriers to success.
✅ Sales professionals: Ensure marketing efforts are aligned with sales goals, perform lead scoring and develop buyer personas.
✅ Influencers:Lend credibility to brands, connect with customers and provide thought leadership.
We use analytics tools to measure the effectiveness of each piece of content we put out into the world. This will show you what we are doing is right and also uncover opportunities for improvement. We can always revise and re-optimise until your content performs as expected.
Our custom reports will create a detailed guide and explain how we measure your content marketing effectiveness. It will help you understand the difference between vanity and value plus give you all the KPIs you need to effectively analyse your content.
Why Best-Digital Marketing?
As a leading digital marketing agency in UK, we have years of experience delivering inbound marketing strategies that engage leads at every stage of the sales funnel.
We have worked with small and medium-sized companies, local businesses and large enterprises in countless industries and verticals – both B2B and B2C.
Our in-house team of strategists, consultants, project managers, videographers, writers, designers, developers and social media consultants collaborate in-house to develop strategic digital marketing products and services that target real business goals.
We know that digital marketing is about more than moving the right needles – the ones that will actually make a difference to your bottom line.
Our high calibre talented marketing experts work as an extension of your team to help solve the sales and marketing problems that matter most to your business.
We believe digital marketing has four key advantages over the traditional way of marketing – measurability, affordability, speed and engagement.
A website is the single most important marketing tools and it is an insight into what audiences are interested and how they find your website and move around it.
How many people visited your site? Where are they coming from, natural search, through pay-per-click – PPC, social media, content creation or email campaigns?
You can monitor the changes over time, giving you real information about whether your marketing strategy is getting through to your target audiences.
Digital marketing has opened up the arena of marketing to smaller and medium-sized firms onto a level playing field with bigger corporates through its affordability. For example, Facebook advertising through ad campaign tools such as boost posts costs a fraction of the cost of printing leaflets and can be directed at a specific targeted audience.
At the same time, you get much greater reach with a wider audience that potentially spans the entire world. Similarly online banner adverts on websites generally cost less than adverts placed in more traditional outlets like daily newspapers or magazines.
With the data generated by these online advertising techniques you also get feedback on how efficient you ad spend was too.
Businesses can get their messages out quicker in the virtual world – a simple click of a mouse button is all that is needed compared to the longer process of getting printed materials produced and distributed.
This means that companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for the development and printing of a flyer.
A newsletter can be written and controlled when it gets sent out and you can monitor who has opened it whereas adverts can take weeks to place in a newspaper and you never know how many people have seen it.
Digital marketing brings a dynamic edge to how we promote your business in a fast-paced world which is engagement that it brings – you can converse with your audiences and current customers, answer questions and resolve issues.
You can also interact with a wider audience, seek opinions and carry out market research to better inform your decision making. Our high calibre experienced team can also collaborate or campaign your projects too.
By getting your audience to share pages you can increase your profile and receive their endorsement in the process. Engagement can also be achieved via other avenues such as competitions, blogs, PR, events and other marketing efforts.
Using real time online marketing you can comment on issues, update and inform your customers immediately after significant events. You can also be ahead of your competitors by keeping up to date of your marketplace.
This is why content creation strategy is more than important to your business – it is indispensable.
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You are already doing digital marketing if you have a website.
We will help you make it better.