16 Types of Content Marketing to Attract Customers

16 Types of Content Marketing to Attract Customers

Content marketing has become one of the powerful digital marketing strategies for businesses of all sizes and industries.

It can be difficult to decide which types of content marketing you want to use to grow your business.

We will share and discuss the top 16 types of content marketing.

We will show you d how content marketing can help a business to boost sales and engage leads.

We will now see why content marketing is so important. The lists below are not exhaustive and in no order of importance since all of them are essentially and equally important.

Table of Content

Below are 16 different types of content marketing to attarct customers that is important for your business.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

Content Marketing Ideas and Plans

1. Content Marketing Videos

To remain competitive in today’s marketplace, it is vital that you find a way to grab your target audience’s attention and engage them quickly.

Consumers are viewing more video content than ever before.

In fact, one-third of all online activity is spent watching video content.

This makes video one of the best types of content marketing for reaching and engaging your target consumers in any industry.

Online Video Popularity Chart

Video is a great content marketing tactic for any business since it provides such an appealing return on investment.

Brands that use video can expect to see an average increase of 157% in organic traffic from search engines. Video also helps increase time spent on site by 105%.

The more time your customers spend on your website the greater your company’s chances of making a sale.

Therefore content marketing videos are absolutely essential.

Additional Statistics

In addition to that check out these statistics:

  • 85% of all users watch online video monthly on any device.
  • 87% of marketing professionals use video as marketing tool.
  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022 online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • 72% of people would use video to learn about a product or service.
  • Viewers are 95% more likely to remember a call to action after watching video.
Best-Digital Marketing Services Video Marketing Statistics

Power Of Content Marketing

Therefore you just cannot ignore the power of content marketing valuable.

You need to consider what types of content and topics will appeal to your audience if you want to harness the power of video.

Ultimately this will depend on where your audiences are in their buying journey.

  • Short and attention grabbing informational videos can help you engage consumers in the awareness stage.
  • Whilst how-to videos and product demos are great for influencing purchasing decisions among consumers in the decision stages.

The lengths of the videos are also crucial when trying to appeal to your target audience.

Bear in mind the length for the appropriate social channels as displayed below:

Best-Digital Marketing Services Best Video Lengths August 2019

2. Infographics in Content marketing

Infographics help businesses to educate their audiences. It provides useful information that can add value for leads and customers.

This visual content marketing format can helps viewers better visualise data like statistics. This in turn can convince buyer why something is valuable or how something works.

Below is an example of a compelling infographic from Explainers Inc about Video Marketing statistics for 2018:

Best-Digital Marketing Services Best Video Marketing Stats - Infographics

The infographic also uses eye-catching visuals that are relevant to the topic. This makes it easier for the viewer to understand the information that is presented.

If you choose to use infographics to attract and engage your target audience always consider topics that are best suited for this format.

Any information that would benefit from a visual aid can make an excellent infographic topic.

It can be anything like explaining a complicated subject, present statistics to help others understand better what your business provides or offer a diagram of your product.

If you are interested in producing more infographics for your business contact us to learn more about how our talented and skilled designers’ team can help. 

3. Blogging and Content Marketing

Blogging is one of the most popular types of content marketing for any business.

Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines.

This can help your limited marketing budget by supplementing any advertising with inbound content.

In fact according to Forbes, websites that include a blog typically have 434% more indexed pages compared to those that do not blog.

In other words sites with blogs have a greater chance of ending up on the first page of search engines like Google for relevant keywords.

They also have 97% more inbound links that helps with search engine optimisation (SEO).

Best-Digital Marketing Services Content Marketing & Blogging

Blogging helps improve your search engine optimisation- SEO. It also builds relationships with your leads and customers.

The more valuable content you provide the more likely your target audience will consider your brand when they are ready to purchase.

Blogs are an effective way to provide value through short-form content. This is how content marketing helps SEO.

Do some keyword research to see what consumers are typing into the search engines to find brands like yours.

Then consider what other topics or questions might be relevant and create a valuable, readable blog content around these topics.

4. E-books Content Marketing

E-books are an effective type of long form content that businesses use to provide value for their leads and customers.

The keyword here is value. Your E-book should provide some type of useful information and insight for your target audience about their needs and challenges.

It is not about selling to your audience but building a relationship with your target consumers.

This will enable the customer to trust your brand and come to you when they are ready to make a purchase or have any further enquiries.

E-books are one of the best types of content marketing for collecting lead information.

This means that visitors must provide some type of information about themselves in exchange for the E-book download.

Best-Digital Marketing Services Content Marketing E-book example

It is important to emphasize that E-books require a bit of investment compared to other types of content marketing.

They are longer and more involved to create. The leads that you will generate through this valuable content will provide an attractive return on investment.

That will make any time or money you invest into the project worthwhile in the end.

White papers are similar to E-books in a lot of ways and are another type of long form content that can be effective as a lead magnet.

Only difference is that white papers tend to be a bit more information-dense, data-driven and detail-focused.

This makes whitepapers one of the best types of content marketing writing for B2B and other businesses that want to build thought leadership and gain more respect in their industry.

The greatest benefits of white papers are that they can help your business gather information about new leads.

According to a 2019 Intercom report – 76% of buyers surveyed confirmed that they were willing to share information about themselves with a business in exchange for a white paper.

This information that consumers share with your business will give you better insight into your target audience.

It will also provide a way for you to keep in touch with a lead long after they have downloaded the content.

Below is a content marketing example of what that might look like:

Your whitepaper requires the lead to provide information about them before they download the content.

The landing page content was created specifically for this white paper download. It tells the reader what they can expect to get from the piece of content.

While the lead form asks for information that will help the company better understand who the lead is and what they might need.

6. Case Studies

Another valuable types of content marketing is case studies.

It is basically customer stories that illustrate how your business has helped a specific client or customer become successful.

Businesses can use case studies to highlight special applications or uses for their services and products.

This type of content helps them better understand how your brand can add value in their lives or businesses.

You can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build trust with new leads.

Most Effective Vs Most Difficult to Create Content Marketing

Case studies are most effective since they convince targeted audiences to understand how your business can help them.

It is important to consider which of your customers to ask to serve as a case study example.

The best option would be to choose those customers who your products or services have benefited in a significant way.

You also want to work with customers or clients who are willing to consent their permission to be used as the subject of the case study. By adding some quotes and statistics this will illustrate how your business has helped them succeed.

Case studies can be performed via your website, blogs, E- books, social posts and other types of content and especially via content marketing research.

Interviews with industry experts or with your own customers are another type of high performing content marketing tools.

Interview provides valuable information for your visitors to help them better understand their challenges and needs. This also positions your company as an expert in the industry.

This is an example of an interview with an expert to provide valuable information for their target audience.

There are a few different ways that you can use interviews as part of your digital marketing campaigns:

  • Create written interview content on your blog.
  • Host a live interview through a webinar or live stream like Facebook Live.
  • Seek out opportunities to be interviewed by third-party sources.
  • Record interview content and make it available on your site and through YouTube.

Choose interview subjects that can offer useful insight, value and information on the topics that matter most to your target audience and customers.

8. Content Marketing Podcasts

A decade ago Podcasts were not a big thing however today there are more than 29 million podcast episodes on the airwaves.

Over half of American consumers have listened to at least one episode and 32% listen regularly.

According to Statista it is estimated that there will be as many as 132 million podcast listeners by the year 2022.

Content Marketing podcast Stats

This type of content has grown rapidly over the past several years. It is advisable for smart businesses to jump on the bandwagon.

Podcasts are an engaging and a personable method used to reach your target audiences.

This applies for those who do not enjoy reading and want to learn more about your products and brand ideas.

Podcasts allow customers to consume content passively like listening to a podcast while at the gym or driving.

There are plenty of content marketing distribution software solutions and platforms available to promote your podcast.

Podcast Example

As an example the Penguin Random House is one of the leading publishing companies in the industry.

They noticed a shift in content marketing pattern as target audiences were more interested in audiobooks and podcasts as opposed to printed content.

They launched their own podcast called The Penguin Podcast. The content shares insightful interviews with popular authors.

By creating this content marketing podcast, Penguin Random House has actually increased their sales and revenue.

Their listeners also agreed that they were more likely to purchase a book from the publisher after listening to an episode on the author.

Content marketing podcast can be catered towards B2B entities by focusing on marketing subjects and also to B2C organisations.

9. How-To Guides

As soon as you type the phrase how to into Google’s search box the engine gives you countless suggestions.

Google itself has found that queries including the phrase how to have increased by 140% over the past fifteen years.

Google - How To's

Whether target audiences are attempting to learn how to make pancakes for the first time or download a YouTube video, a comprehensive how-to guide can be extremely helpful.

Think about what your target audiences need to learn in your field. You can then choose what kind of informative directions you can provide.

If you get your cards right you can create an amazing content marketing help with how-to guide that goes viral within your industry.

How-to guides can take any form of content marketing like videos, long-form articles or infographics.

The most important aspect should be that it is easy to understand and ensure to include lots of visuals.

If you need inspiration on what to create – look at your customer service department’s most common inquiries.

Help your customers troubleshoot issues by creating content that shows them step by step instructions to answer those FAQs.

Shopify does a great job of this on their own blog, with numerous guides to help entrepreneurs launch their online stores with the platform.

Shopify - How To

10. Content Marketing Checklists

Checklists are a type of worksheet that provides a list of things to do in a step by step process in order to achieve some type of desired outcome.

These are great content assets for small businesses because they are easy to create, promote and still provide a significant value for the target audience.

Best-Digital Marketing Services Content Marketing Checklist

The checklist is easy to read and follow.

It provides valuable information to help the company’s target audience make smarter decisions about their SEO queries.

This is a great example of what a checklist should be as it focuses on providing value for the reader.

After creating your checklist on a relevant topic you can share it on social media or incorporate them into a blog post.

The more you share and repurpose your checklist content the more value your business gets out of the investment.

It is no longer a secret that businesses can harness the power of content marketing and social media to reach their target audiences.

Social media platforms like Facebook, Twitter, Instagram, LinkedIn and Snapchat can help businesses reach new audiences and nurture relationships with customers.

The content of your social media posts play an important role in how your company engages new leads and existing customers depending on what your goals are.

For conversions there are a few different ways that the various social media channels can be used to influence your target market’s purchasing decisions.

Social media posts can help new leads to discover your products and services. 

It can also alert consumers to sales and promotions whilst providing leads and customers with additional information they require about your products.

Best-Digital Marketing Services Social Media Posts

There are many different ways that content marketing and social media posts can help influence a customer’s purchasing decision.

Social media content can be used to directly influence a purchase and for lead nurturing.

You can use social media posts to start a conversation with consumers and engage your target audience.

Always make sure that you have a mix of promotional and informational content across your social media channels at all times.

12. Content Marketing Webinars

Webinars are another type of engaging content that can do wonders to educate customers usually used by B2B organisations as they tend to be quite factual.

They have proven to be extremely effective for increasing marketing results, sales and engagement rates.

According to one study, 76% of B2B buyers have made a purchase after watching a webinar.

Best-Digital Marketing Services Webinar Purpose

Your webinars need to be interesting and relevant to keep your audience engaged.

The majority of viewers prefer webinars to last between 45 to 63 minutes – 30 to 40 minutes to get your message across and additional 15 to 23 minutes for Q&A sessions at the end to help your attendees stay tuned.

To improve engagement and activity during your content marketing webinars always plan fun polls, questions and surveys to spice things up.

A smart tip here is to collaborate with other thought leaders in your industry to hear their expert opinion and provide exclusive content.

13. GIFs and Memes

Every corner you turn someone is sharing one of their favourite memes.

These types of content have become popular among consumers and have solidified their importance in today’s culture.

Memes and GIFs are some of the most shareable types of content marketing on the web today.

They typically feature images that have gone viral online or screenshots from films along with a caption that says something entertaining, insightful or related.

Best-Digital Marketing Servcies Gifs and meme

It is true – One does NOT get to the top of Google… without great content!

GIFs are also a fun way to communicate and resonate with the general public.

They are animated image files that can be shared on a variety of different platforms including social media and email.

Businesses can take advantage of these familiar and popular content formats by using GIFs and memes to bring excitement or draw attention to a topic.

You can create your own content marketing GIFs and memes.

You may find relevant ones that are already floating around the internet to grab your audience’s attention and get them interested in what you have to say.

Content Marketing GIFs or memes can be included within blog content or marketing emails to keep readers entertained.

You can also post them on social media as a way to generate conversation about a particular topic.

They are widely shared types of content on the internet today. By using these content formats you will gain greater visibility within your target market.

14. Email Marketing

Email marketing provides you with an opportunity to collect the information from potential customers and the ability to reach them whenever you want.

You have to rely on target audience to find your articles with blogging.

With social media you have to hope your target audience are online when you post your content and the algorithms are not getting in their way.

Best Digital Email Marketing

With email marketing you can send out a broadcast whenever you want to reach your audience.

No algorithms and it is guaranteed delivery. Target audience still have to open it but that is an entirely different post.

Email marketing should be used as a way to build a relationship with your target audience.

Provide them with value, offer them insights they cannot get anywhere else and of course create a call to action to make them offers.

15. Reviews

Request or ask your customers to leave you a review. That way your customers can spread the word about your business, product and services.

This could make a huge difference in helping other target audiences to find you online.

Sites like YELP have been proven to provide limitless customers to business by having reviews for businesses. Facebook and Google reviews are right behind them.

Best Digital Marketing Services Content Marketing Reviews

When target audiences search for your business, by having reviews up of your business, you are creating a spider web of opportunities to be found by new customers.

16. Chatbots

This is quite a new type of content but very effective.

Chatbot marketing is popular on Facebook and it is another form of content marketing you can be using to connect with your audience and the response is phenomenal.

Some Chatbots are considered Artificial Intelligence (AI) -based because they are created using artificial intelligence.

They are often programmed to use natural language so you might not even know that you are not chatting with another human when you interact with them.

Machine learning is an arm of artificial intelligence that gives chatbots the ability to learn and improve over time by analysing data to build models and identify patterns.

Best Digital Marketing Services Chatbots

Other types called fixed or scripted chatbots have more limited capabilities like understanding certain questions you might ask and providing the answers to them.

They can also ask a fixed set of questions to help get information about consumer preferences.

Chatbots are influencing the world of content marketing by personalising customer experiences in all kinds of creative ways. They also have a multitude of uses beyond customer service.

Marketers can introduce chatbots into their marketing strategy at a number of different points along the customer journey.

Wrapping Up - Types Of Content Marketing To Attract Customers

If you are still not sure which types of content marketing are right for your business? Well you are not alone.

Now you can partner up with the best content marketing agency at Best-Digital Marketing Services to learn more.

Content Marketing Experts

Our content marketing experts at Best-Digital Marketing Services are here to help your business to develop and implement effective content marketing to connect and improve conversions.

So contact us now and see how we can work together to create a more effective and efficient content marketing strategy to move forward.

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16 Types of Content Marketing to Attract Customers