The Comprehensive Guide to Content Curation With 21+ Tools
In this guide we will teach you how to source and share great content on social media.
Content that your audience like, comment on and share with their followers whilst exposing your brand, business and product to a wider audience.
Would you like to become a professional content curator? Yes
Then you have come to the right place but before we get to what’s, why’s and how’s of content curation…
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What is Content Curation?
Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience.
Given the benefits it provides, curation has become an integral part of a great content curation marketing strategy.
With the high volume of information available today and the reducing attention span of readers – curating enables marketers to share content that is valuable and convenient for their target audience.
From seasoning blog posts with statistics to sharing articles from influencers or industry leaders on social media, content curation has no boundaries.
Curated content can be shared in blogs, emails, newsletters, and social media platforms.
Content curation definition Wikipedia is as follows:
Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organise and look after the items in a collection or exhibition.
Services or people that implement content curation are called curators.
Why Is Content Curation Important?
In a survey – 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of content marketing efforts.
Content creation is resource-intensive and only 55% of marketers have small teams of developing their own content.
This means there is insufficient workforce in-house to build relevant content consistently. A content curation strategy can help address this problem.
By finding and sharing the best content that resonates with the audience -marketing teams can grow their thought leadership, improve relevancy, increase efficiency and bolster their editorial calendars.
Digital content curation can also lead to
✓ Higher search engine ranking (SEO)
✓ Increased brand visibility
✓ Increased website traffic
✓ Improved customer engagement
✓ Building thought leadership
Furthermore – 85% of B2B content marketers attributed content curation to their organisations’ increased success and content marketing goals effectively.
Who Can Curate Content?
We have taken the time to provide some content curation examples of how people in various fields curate content.
These examples will help you understand how content curation development is part of everyone’s workflow.
If you do not see your particular field of work then do not worry because there are plenty of ideas mentioned below that you will relate to.
Once you understand how you can or are curating content we will dive into the top content curation tools.
If you run a company then you are likely to juggle a set of interactive content creation tools.
You have to be involved with your product/service, marketing strategy, sales goals, financials and much more.
To be an effective leader you need to be able to:
✓ manage your time
✓ be an effective communicator
Therefore being a great content curator is one skill set that will help you do both.
When you pull digital resources together and share them with others then it will help you:
✓ Save time communicating ideas
✓ Encourage creativity within your organization
✓ Establish strong communication networks between you, your team and your customers
Here is a quick glimpse of a few content curation examples that you will change your entrepreneurial life:
- Curate and share relevant articles and videos with your employees to encourage creative thought.
- Share timely company news, content and press coverage with clients.
- Collect and share important industry news to help your employees stay ahead of the latest trends.
As a leader in an organisation everyone is looking up to you to help guide the direction of the company.
This encompasses everything from company culture, product vision and goals.
When you increase your level of communication with employees and clients you are instantly helping build trust and credibility.
That trust translates into being looked at as a thought-leader.
It is no surprise that a survey conducted by Curata showed that one of the main objectives of content curation is to establish thought-leadership.
As a leader you are the visionary. When you share thoughtful digital content curation tools and resources with others then you will inspire creativity and trust.
The top content curation tools listed below will truly help you and your company excel.
Did you know that 82% of marketers curate content?
Digital content marketing is one of the most vital components of an overall marketing strategy.
All marketers can attest that they are pushed to the limits when it comes to cranking out great quality content day-in and day-out.
Content curation is the white horse that will help you and your team save time and create great engaging content simultaneously.
Imagine being able to solidify your brand’s position as a thought-leader and gain the trust of your target market?
By curating the best of the web and sharing the best digital resources, news, videos and articles in your niche – you are helping keep your audience informed and inspired.
Content curation strategy can be used for virtually all marketing goals such as:
☑ Brand building
☑ Customer education
Here are some of the ways marketers include content curation methods in their content marketing strategy:
- Send daily/weekly industry news with followers, subscribers, users and existing customers.
- Embed helpful digital resources like videos, articles, documents, anything online with a web link on your company’s blog or website.
- Curate topical company resource pages, marketing assets, FAQs, etc. to help increase the lifetime value of your customers.
If you are a marketer then you will need to include a content curation marketing strategy to help you reach your marketing goals quicker.
The best way to get started is by using the top content curation tools for marketing that will help you, curate, publish and share digital content wherever your target audience is especially content curation on social media.
In today’s digital information overload – teachers are required to play the role of content curators.
You have to ensure the information you present to your students is accurate and engaging.
Often when it comes to engagement many educators are including online content.
You are likely to spend time digging and curating the best videos, infographics, articles and digital visuals to include in your planned lessons.
Adding these visual elements will help inspire your students to learn.
Here are just some of the many ways educators use content curation learning and development in the classroom:
- Share various forms of digital content related to your lesson with your students to enhance the learning experience.
- Send daily/weekly newsletters on top of industry news to enhance classroom discussions or required online reading.
- Curate and email daily thought-provoking teaching practices to inspire colleagues.
In addition to curating digital content as an educator it is important that those skills are passed on to students.
It is a basic requirement in the digital age that all internet users have the necessary learning content curation tools and skills to curate online information to:
- Identify trustworthy sources
- Curate the best information across various digital mediums and websites or applications
- Take notes on why the information is important
- Share curated research with others
- Create reports, articles, blog posts, research papers, etc. to teach others.
One of the biggest goals for any educator is to ensure your students are equipped with the proper learning content curation tools and skill sets to keep up with the digital world.
Take a look at the top content curation tools described below to help you and your students become brilliant digital content curators.
Did you know that every single blogger and influencer is a content curator?
> If you send out curated newsletters filled with blog posts, industry news, recommended products…you have curated content.
> If you select awesome digital content to put in front of your social media audience…you are a content curator.
> If you have selected amazing products or services that you are recommending to your followers…you are a content curator.
> If you have ever made a top 10 list about anything…you are a content curator.
Well now you get the point of this content curation BAD BOY.
Whether you use the term curation or not? You have most likely built an entire audience and following because of your amazing online content curation tools and skills.
If you know what is cool, trending, newsworthy and interesting then you will gain followers.
They support you because you are providing them with information they cannot access anywhere else.
It is nearly impossible to be an expert at everything. We all look towards influencers who can help us focus on what matters.
There is a lot of content and noise in the digital world. We tend to gravitate toward those who provide us with information we need to do our jobs, fill our passions and make us smarter.
Here are some of the ways how online content curation methods used by influencers to curate content:
- Create an email of the best of roundups (daily/weekly/monthly/yearly) of content you have created and share it with your followers and subscribers.
- Share important daily industry news with your audience and be looked at as a thought-leader.
- Curate list of press coverage where you have been mentioned, quoted or profiled to better inform your audience of your standing in your industry.
Identifying new topics to cover and keep your readers engaged does not happen without you researching.
You have to spend time sifting through to find the best of the web. Top bloggers and influencers spend almost the same amount of time researching as they do creating the content itself.
The one way to save time and create more content is to use best content curation platforms.
They will help improve your productivity and allow you to create content faster and engage with your audience in new ways.
Focusing on the best content curation tools listed below will help you deliver curated content to your audience through social media, email and on your website.
What we know, how we manage and sharing it with others are essential keys to the info-game because it is all about managing people, organising and sharing information effectively with others.
Let us look at the benefits of curating content:-
This is number one for curating and sharing content. Others build an impression of your business by what shows before their eyes.
Be deliberate about what you want fans and followers to think about your brand.
Be it on Twitter, LinkedIn, Instagram, Snapchat, Pinterest and all the usual suspects.
Curation content on social media is one aspect of your stay on top of mind campaign for being seen as an expert in your field.
By showing and sharing what is important for your business. Every time people see you in their feeds and screens, it is another note in their:
Yes – she is in the game.
It also alleviates the old me, me, me scenario when businesses post only their own stuff. As a social curator you are better than that.
Curating and sharing content keeps you on your business-toes.
Spending time finding, sifting and reading pieces across the web for your industry will help you learn more about your business.
Those are some of the key benefits of content curation. Now let us move onto the how to do content curation correctly.
If you got something worthwhile to say, create or curate then you have got consumer’s attention.
The more you share, the more consumers you will attract. Use this as your e-carrot to hook them into your email list.
When you help others, others will help you – this is how the universe works.
Sharing and curating content can help you make connections with leaders and influencers in your industry.
This in turn could spark conversation with your social media audience in general.
Share something excellent that has already been created for you since it keeps the conversation going.
It is a relief to know how you can share what you are reading on your desktop, tablet or phone and even what you watch?
Firstly you will need to determine the topics to share with your fans.
Then locate the articles for those topics. There are content curation tools available for this. You will see some shortly.
To decide on which posts to share you need to consider…
✓ Who should I share this with?
✓ Why would this help them?
✓ Is this a trustworthy source?
✓ Is it unique and worthy of sharing?
✓ Will it make the reader grin, snicker or blush?
Once you are completed the above then you can create the time to schedule them.
When doing this always consider the social media rule of thirds:
> Share a third on personal brand promotion
> A third of curated content
> A third about the conversations happening on social media
Here are some factors to doing content curation successfully:
1. Identify Your Audience
Who are you trying to attract?
What kind of audience are you trying to build?
What content sharing can you engage in that is truly useful?
You are sharing because you care—caring about how this post will help readers do their job better.
2. Focus Your Content Sharing
Based on the audience you are trying to attract, their interest/needs and your own business goals always pick one or two topic areas about which you will share content.
The content you share has to be on topics that your audience cares about and is likely to read since 70% of people will only ever click on one topical category so choose carefully.
When you market yourself as a content curator – you will have the same challenges as a brand.
You need to convey your message clearly. This is one instance where you want consumers to apply a label to you – the social media expert, the IT guy, the restaurant critic, etc.
As a content curator – you are marketing yourself as a supplier of good, relevant, timely, interesting and useful information.
You are like a funnel that filters out the rubbish and only promotes the gems.
The more consumers can count on you and the quality of your content sharing – the more they will support you, re-share and click on your links and recommend you to others.
Quality is a differentiator as a curator.
Share on a regular basis. Sharing regularly and frequently gains you visibility.
Here is one of the biggest challenges in consistency – keep your content at the level you originally targeted.
If your audience are consumers who are new to online marketing then make sure you share content for novices.
Do not start sharing content that will only make sense to people already immersed in online marketing.
If your audience is small businesses then start sharing content on business issues and that are consistent.
Always summarise key points or takeaways to help readers identify your content and associate the post with your brand.
Whether target audience read your content or not they will still see an interesting or quirky or useful snippet in their feed.
Generally you want to brand yourself as the curator using your real name.
Ultimately social media is about people not logos. Companies try to humanise but people do not try to corporatize.
When you establish a personal brand via curation, you can carry that brand into your next job or business.
The value of your curation work accrues to you, while also benefiting whatever business you happen to be involved with at the moment.
As mentioned earlier sharing curated vs created content is your opportunity to show some breadth. Others will see how you use the web sphere to be a beast in your space and industry.
Share your own content too – say at a 1:10 ratio. You will look more real and less promotional and this is a killer for building trust.
You may be sharing too much of the same thing like topics on writing, designing, social media or any sort.
So you can open up the share-pipes to productivity, self-help, simple apps and other human topics to improve how target audiences work each day.
Ultimately, caring about helping people to get clear, organised and efficient, informed and excited content is for humans to perform their job better, every day and feel great doing it.
Because it is a nice thing to do and it feels good – for you and them.
Add a hashtag or @mention in a tweet or tag the content creator in a Facebook post for any content you are sharing.
Use a social media calendar to map out what you are going to post.
Then use available programs to schedule your posts either on a set it and forget it approach one time versus posting multiple times a day.
But do not schedule it too far in advance since you want your posts to be on timely basis.
9. Monitor & Listen Socially
To learn what is working and what is not and what to change and when to change then one must monitor their own social media platforms to better understand social listening.
You will be able to amend, change or delete any existing content that does not serve your target audience and refine future content to provide better outcome.
Some of the Best Content Curation Tools
Here are the top lists of content curation tools in the market today to help you achieve your digital content curation goals.
They will help you increase your productivity by saving time, communicating effectively, building trust, engage with your audience and much more.
Get ready to find and share the best content across the web in a smart way.
Let us dive into these time-saving top content curation tools. There are in no order of importance since all of them are equally important in their own right.
Some of them are the best free content curation tools and some are payable tools.
Slide Share is the number one place to find PowerPoint and PDF presentations online.
Editors take the time to curate the best Slide Share presentations. It also has a great discovery engine allowing you to search, curate and save the best presentations.
LinkedIn is one of the top content curation tools that also helps you curate, save and share infographics, videos and other types of professional visual content.
If you are having problems promoting your blog posts and getting traffic then Triberr is a social network that helps content marketers connect with industry leaders and curate their content.
You need to join a tribe which are area of interest, begin curating content and then share your content.
It also helps brands find and connect with influencers through influencer marketing and a self-serve top content curation tool.
It adds a unique way to get your content in the hands of people who can help promote your work.
Cost: Free, Lite at $20/month and Prime $50/month
ContentGems is a content discovery engine. Every day it scans hundreds of thousands of articles from the best online sources and presents you with a stream of relevant and timely content.
This is based on your keywords, social signals, media type, and other filter settings you set up.
ContentGems provides you with the ability to share directly onto social media platform, create weekly e-newsletters or put it directly on your company intranet and/or portals.
Cost: There is a free plan and 3 other plan ranging from $10/month, $99/ month and $199/ month.
elink.io is one of the top content curation tools that is a must-have in your tool belt regardless of your profession.
It is the fastest and most professional way to share curated content on any topic in a visually appealing way. Think of it as a professional Pinterest.
The content you curate on elink can be shared via social media as a stand-alone web page, embedded onto any website or sent as a responsive newsletter via Gmail, Mail Chimp or any other email platform.
It also offers a Chrome Extension and RSS feeds for faster curation. This tool pulls a title, description and image for each link that is entered which can be further customised to add your own voice.
Elink.io offers 30+ beautiful prebuilt responsive layouts so you never have to worry about design and can just focus on your content. The website is fully responsive allowing you to access it from any device.
There is no limit to how many elinks you can create so give it a try today.
Cost: Free plan (includes unlimited web pages) and PRO plan starts at $15/month and if you pay annually or bi-annually – the cost per month reduces. Education & Non-profit discounts are available.
Pocket is one the top content curation tools out there that helps you save articles, videos or any other web content in Pocket that you want to read, watch or share at a later time.
It doubles as a discovery platform where users can browse through interesting new content posted by major publications and other content writers or curators.
Pocket has apps and a responsive website that are accessible from every device. You can also view content offline on the go.
It is a great app to collect information you want to read later especially when you are traveling and dubbed as the save button for the web
Cost: Free plan & Pocket Premium – $35.99/year or $3.95/ month.
Bit.ai is a new-age document and content collaboration tool that helps teams collaborate, share, track and manage all company knowledge in one place.
Apart from being a great documentation tool it also brings all your content in one place, making it a versatile content curation tool.
You can add any weblink- Youtube video, Spotify, PDFs, cloud files, social media content, maps, charts, spreadsheets and more to a Bit document and can even embed this document on your website.
If you curate content in a team or colleague environment Bit provides a great way to collaborate and save content easily in one location.
Bit also has robust workspaces to keep everything organised like your curated content can stay in separate folders, making it easy to locate and use when necessary.
Cost: Free plan with limited features and PRO plan starts at $8/month paid annually. Education & Non-profit discounts are available.
Curata is a top content curation tool focused on marketers in enterprises discovery, organise, curate and share the best content from around the web.
Receive relevant content delivered automatically from hundreds of thousands of sources.
It also has an added feature of a centralised calendar to co-ordinate with team members, programs and organisation-wide content initiatives.
Cost: There is a free trial period and then Basic plan @ $499/month, Professional plan @ $667/month and Enterprise plan @ $999/month.
Flipboard allows you to collect content from the sources you trust. We added it to our top content curation tools list because it has a beautiful interface and presents your curated reading material in a magazine format.
It is a helpful way to keep up with your reading in a visually appealing way.
Select our interests and your feed will be curated with articles and recommended stories on those topics. You can also follow others who share similar interests.
Flipboard offers a variety of tools like the Flip.it button which is like a web bookmark that allows you to directly bookmark articles, videos and directly links to your Flipboard magazine.
Paper.li is a content curation platform for creating online newspapers using the content from Twitter, Facebook, Google+, YouTube and RSS feeds.
This top content curation tool makes it easy for you to find, publish and share content on the web and social media by aggregating content from any web source.
Your content appears like a newspaper and it is a fun way to share curated content that is important to you.
Cost: There is a free trial period and then plan starts @ $12.99 paid monthly or $10.78/month paid annually.
List.ly helps you to find, create, curate and share list articles on any topic.
This content curation tool is a great social way to engage your audience and share curated content publicly.
They have a great set of collaboration features making it a fun way to share the best of the web socially.
It comes with a Chrome Extension, WordPress plugin and a bookmarlet to help you save information on the go and grow your lists. Have fun creating listings on anything and everything!
Cost: FREE – 3 free lists for new users, Pro plan @ $4.99/month or $49.99/year and Team plan @ $4.99/month/user or $49.99/year/user
Quuu is also a hand-selected content curation tool. It gives you content suggestions even if you do not have a ton of blogs and online sources you trust.
You select from more than 300 interest categories to get content suggestions.
According to their website they hand-review more than 60,000 posts every day and they promise to review each and every piece of content they suggest.
Cost: Free, Pro plan @ $19/month and Business plan @ $50/month.
With Snip.ly you can increase your web traffic when you share curated content.
It automatically adds a personalised call-to-action button to every shared link.
You can curate as much content as you want and drive conversion rates from external content you share.
This top content curation tool is a great way to keep your audience engaged with content you recommend and have a way for them to still interact with you and act accordingly.
Snip.ly allows you to easily monitor your audience engagement metrics and track results.
Cost: There is a 14 day free trial period and then Basic plan @ $29/Month, Pro plan @ $79/Month, Business plan @ $149/Month and Agency plan @ $299/Month
Trap.it is a top content curation tool and marketing automation software that puts your employees’ social media presence to work.
It is a platform that helps brands tap into their employees’ networks and reach a wider audience.
This top content curation tool makes it easy for marketing teams to curate industry-relevant content across multiple verticals.
Built-in analytics and reports provide valuable insight to shape your employee advocacy and social selling strategies.
Cost: Request for Quote
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content.
It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently.
It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analysing performance, collaborating with the team and a lot more.
Cost: It offers a free trial. The paid version starts @ US$49/month to $299/month.
Pinterest is a visual curation bookmarking tool that helps you discover and save creative ideas.
It is a creative way to discover and share your tastes, interests and hobbies with others in the community.
Users can follow boards, like, comment and re-pin other users content.
This top content curation tool is a great place to collect visual inspiration for a wedding, recipes and more.
Buzzsumo helps you curate content and identifying influencers who have shared a specific piece of content.
You can search for the most shared content using keywords, find out the most shared content from a specific domain and filter down to specific types of content such as infographics, videos and more.
You can also search by what news is trending in the past 24 hours and what content has been the most shared.
This content curation tool helps you analyse what content is performing best for any topic or for any competitor. You can find key influencers to help you promote your content.
Cost: It has a free trial version. The Pro plan @ $99/month, Plus plan @ $179/month and Large plan @ $299/month.
Quora is a top content curation tool focused on a community who answer curated answers based on their expertise and interest.
Anyone who has an account on Quora can ask a question and community members answer the question in detail.
All answers are searchable and well organised for anyone to access.
Quora pays attention to your interests and user-behaviour on the platform and displays content based on your reading and engagement habits.
Juxtapost helps you save and keep track of web content you want to save.
Everything you bookmark is categorised into pasteboards. Members of this top content curation tool can follow one-another and find inspiration of the best curated content.
One of the best parts is that you have the ability to preview your content in detail without needing to leave your browser.
Juxtopost also provides an option to export all of your bookmarked data in case you need to organise it via spreadsheets, etc.
Scoop.it increases your online visibility by helping you discover, curate and publish quality content.
You can ‘Scoop’ any content that you find useful and it will automatically be added to your page.
The content you curate can be shared socially within the network or shared on your social media channels, your website and blogs and newsletters.
This top content curation tool helps you link content directly from Twitter and Facebook page.
Cost: Free, Pro plan @ $14.99/month – paid annually and Business plan @ $67/month – paid annually.
DrumUp mines the web using sophisticated algorithms to find content relevant to your audience.
In other words it helps you energise your social media presence with fresh and relevant content.
This tool allows you to add multiple social media accounts to the dashboard.
The tool also offers a Chrome extension that helps you find and share content relevant to the article you are reading on your browser.
Cost: Free, Starter plan @ $15/month, Pro plan @ $39/month and Small Business plan @ $79/month.
PostPlanner is a Facebook app for marketers and bloggers to curate and automate Facebook content.
This top content curation tool helps you find the best articles to share with your audience.
It also includes photos, status ideas and much more.
It is a smart way to grow your Facebook marketing team by just adding this tool to your marketing tool belt.
Cost: Starter plan @ $4/month, Solo plan @ $12/month and Business plan @ $24/month and Venture plan @ $59/month – all billed annually.
Feedly is a way to organise, read and share content from your favourite websites, podcasts, keyword alerts and YouTube channels. You can access all of them in one place.
It is a useful tool since it has strong integration features with social media channels so you can easily share articles.
You can also add articles to a read later section so you can access them when you need and you can discover fresh content on niche or broad topics.
It is always in sync so you can access it on a mobile device or via your desktop computer.
Feedly also has good collaboration features and one of those features is their shared boards section so you can work with your team to curate, comment, and prioritise the best articles about specific topics.
Cost: Pro plan @ $6/month, Pro + plan @ $8.25/month – both paid annually and Business plan @ $18/month.
You will need to log in with Twitter to use Anders Pink. This content curation tool lets you create a briefing based on topics or sources.
You can add filters or exclude sources during setup or go back to do it later.
Once you are done then your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations.
To keep up to date – you can receive daily digests by email. Anders Pink also integrates with Slack so you can keep your marketing team up to date with curated content on topics of interest.
Cost: You will have to contact Anders Pink for prices to their Partner plans, Enterprise plans and smaller and scaling teams.
Instapaper has been a major player among content curation tools for around 10 years.
With this app you can create an ad-free Instapaper website with content curated from the web and from some of the other curation apps on our list, like Flipboard.
You can read your Instapaper online or on any of the mobile apps which also allow you to read offline.
You can also highlight and comment on content, adding your opinion to make curated content even more useful for your audience.
Cost: Free plan and Premium plan @ $2.99/month or $29.99/year.
No list of content curation tools would be complete without including Twitter.
That is because Twitter’s lists function lets you create lists around particular topics and follow users tweeting on those topics.
Then all you have to do is check those lists and retweet updates or even share content on other social media platforms.
Wrapping Up - Which Tool Is Right For You?
Before you select the best tools for your business – it is important to understand the role content curation will play in your marketing operations and the size of your team.
If you are a one-person marketing department, the beginner or and intermediate person then the content curation free tolls options should suffice for your needs.
As your business and team grows then you will play a larger role and require more powerful digital content curation tools.
Regardless of your team or business size content curation should become a part of your content marketing strategy.
Great curators build trust with their audiences and become an indispensable resource as they help to sift through online information to distribute what is worth reading.
However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Content Creation and Marketing Strategies.
Contact us today and see how we can help you curate great content for your business through strategic optimisation.
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