Commercial Video Production

Commercial video that inspires audiences, builds brands and communicate your story in the most engaging and effective way possible. If you have commercial goals, video marketing can help you achieve them.

Video advertising improves brand awareness and purchase intent. 80% of marketers say video directly helps increase sales.

Best Commercial Video Production

When you work with Best-Digital Marketing video production team, you will have access to years of commercial video production experience.

We are one of the best commercial video production companies that specialise in producing high-quality commercial videos, corporate videos, promotional videos, event video, motion graphics and animation for small start-ups to large multi-national businesses.

If you need a brand video, a recruitment film, marketing video or any other type of commercial video – we can help.

Our highly talented, experienced and creative in-house commercial video production team offers everything from pre-production right through to delivery of your video, including high-quality 4k filming, editing, animation, sound design, voice-overs and motion graphics.

We are able to bring cost savings to our clients for TV commercial campaigns, translate them into different languages and broadcast across European TV stations if required. We can also adapt and use these commercials as Facebook ads to raise brand awareness.

We work directly with brands on all the creative development so the marketing spend on the project delivers a better ROI, which makes clients very happy.

Our commercial video production team comes from a diverse range of experience in film production, visual effects, and commercial advertising. We have in-house producers, writers, directors and camera operators as well as an array of additional production team members.

We pride ourselves at Best-Digital Marketing Services in creating excellent videos that go above and beyond our clients’ expectations to achieve their advertising goals.

We are results driven and with unlimited revisions, Best-Digital Marketing ensures that you will be satisfied by your commercial video.

What Is A Commercial Video Production?

A commercial video production is a type of advertisement generally produced for television, social media or other parts of the internet.

It is a short-form video that briefly describes your product, service or brand promise without going into the nuts and bolts but rather offers your potential clients and customers a glimpse of what your company does.

Their intent is to build up brand loyalty and inspire a call to action.

Generally these videos tend to be one minute long however, optimally, commercials should be 30 seconds in length. This is the perfect amount of time to just draw your customers in and make them want to know more about what you are offering.

Typically commercials:

✓ Seek to establish an emotional connection with your audience.

✓ Feature professional onscreen and voice talent.

✓ Have very high production quality.

✓ Are distributed to a larger audience through targeted ad campaigns.

corporate-video-production-advertising-marketing

Commercial video production that gets you results.

Get in touch, then just sit back and relax. You are in good hands.

Why should I use a commercial video?

Almost every business could benefit from a commercial video. This is because commercial videos can hook potential customers and clients and it gives them a glimpse of what could be.

And our commercials have a record for driving increases in profits. Investing in a commercial video production is worth considering when you want to reach a larger audience and are looking to increase brand awareness to drive customer acquisition.

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Why Commercial Video is important?

Video content accounts for approximately 80% of all web traffic. It is one of the most powerful marketing tools for making a lasting impression on your target audience.

A single, exceptionally memorable TV advert is like a mnemonic device. If you can recall the content then it is much easier to recall the brand that published it.

Video is also an effective way to visually represent complex ideas in a digestible format. Research has confirmed that 97% of businesses say video helps people gain a better understanding of their products or services.

Good ideas represented in a great way can provide a whole new perspective on a brand and its offerings.

This is the core tenet of video marketing and the mind-set that Best-Digital Marketing videographers bring to visual storytelling at every phase of the sales funnel:

Brand Awareness

brand awareness

How-to or quick-tip videos are examples of top-of-funnel content to be quickly and passively consumed and easily shared. Introduce your brand to a new audience with engaging social media content like Twitter, Facebook and YouTube videos.

Lead Generating & Nurturing

Leads Generation

Gated video content such as tutorials, webinars and virtual tours are inroads for engaging potential customers.

customer-loyalty

Customer loyalty

Training videos, walkthroughs and explanations can help customers maximise the value of your products and services and ultimately provide more reason to stick around.

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Lead Nurturing

Video testimonials, explainer videos and product demonstrations can all help move leads from the middle of the sales funnel toward the bottom.

Our Commercial Video Production Services

Our experienced, highly talented in-house script writers, producers, videographers and editors work directly with content strategists to ensure each marketing video is used effectively.

Our professional video production teams including directors, video editors, videographers and animators – have hands-on experience with the latest HD and 4K video cameras, professional lighting and audio equipment and top-tier video editing software like Adobe Premier, Final Cut Pro X and Da Vinci Resolve.

Whatever commercial, marketing and business objectives you may have, Best-Digital Marketing’s video marketing services can help you attain them.

Video ads

A branded video ad informs, entertains and inspires your audience. Branded content such as this builds awareness through visual storytelling, engaging footage and polished editing.

At Best-Digital Marketing, our videographers can write, produce, shoot, edit and distribute online video ads that will help your company make a great first impression with potential customers.

Every Best-Digital Marketing-made video ad is produced with a specific audience in mind and aimed at the most promising prospects and leads.

Corporate promotional video

A corporate promo is like a video ad but with a greater focus on the people and the corporate values that drive an organisation. Corporate videos tell your brand story and can include corporate photography, employee spotlights, testimonials and interviews with leadership.

Rather than putting products and services front and centre, corporate video production focuses more on employees at work, in their communities or with customers.

Explainer videos

These highly informative, instructive and useful videos can range from short and sweet how-to video animations to 10-minute whiteboard presentations that teach you everything you need to know about a particular subject.

Explainer videos can be live-action, video-animated or a combination which can be used to support any type of marketing campaign from building brand awareness to helping existing customers solve their problems.

Live-action and animated explainer videos are also helpful for onboarding new customers or employees where you can run through advanced product features or train new hires with ease.

Animated videos and motion graphics

Some concepts are harder than others to represent through live video. But there is almost nothing our highly creative motion graphics team cannot bring to life.

Our animators can use 2D and 3D motion graphics to tell stories, explain the features of a product or service, demonstrate complex concepts and much more.

Creative storytelling not only provides engaging content but it helps create an emotional connection between your brand and your audience.

Video testimonials

Video testimonials are the documentaries of commercial video production: They give satisfied customers a chance to tell their stories on camera. A customer testimonial is a powerful marketing tool, establishing social proof and showcasing the benefits of your services in a real-world setting.

At Best-Digital Marketing, we can create video testimonials from scratch including conducting and filming interviews with your customers or we can splice together existing footage.

Video blogs

A video blog is a one to two minute, in-studio video production where a presenter reads from a script, usually with supporting imagery on a backdrop.

Video blogs are most effective when embedded in longer-form blog posts as a way to encapsulate the core ideas or complement information. They are also easy to share on social media.

On-site filming

Best-Digital Marketing’s videographers, producers and presenters can be wherever you need them to be, ready to record live footage and audio for your next video shoot.

We scout out shooting sites, source on-screen talent, conduct interviews and more. Our production crew takes every opportunity to lower video production costs like travel, equipment and talent, giving our customers the best return on investment possible.

From filming an industrial video that demonstrates your manufacturing process, to covering a conference or product launch, our veteran videographers have done it all.

We also offer photography services to promote upcoming products and document industry events.

Vox pops

Vox pops are man-on-the-street style video interviews. They are short, snappy clips that use nothing but a mic, camera and a few good questions to get real people engaged with important, interesting or entertaining issues.

Polling attendees at conferences, getting opinions on subjects related to your brand and hearing about customers’ experiences with your products are just a few examples of how vox pops can be used as top-of-funnel marketing assets.

All it takes is one juicy quote to grab consumer’s attention.

Product demos

Video is a great way to show your amazing products and services in action. You can use visual storytelling to demonstrate specific features and differentiators that are too complicated or less impactful when conveyed through copy.

Whether you want to create an introductory video for new customers, e-learning resources for your staff or step-by-step product tutorials for every aspect of your product or services – our videographers and animators can help.

Training video

Training videos are the perfect medium to show important processes to new employees. We can record standard operating procedures, safety demonstrations, product demonstrations and much more.

Whether live-action or step-by-step animations, a good training video can make onboarding or periodic instructional sessions more streamlined, simple and engaging.

Learn more about our commercial video services and how they can power your marketing campaigns.

Social media video

Social media video adds eye-catching, attention-grabbing content to your social media feeds. Our animators and video editors know how to create videos that are particularly tailored to social media, encouraging shares, likes and engagement from your audience.

Key Features Of Best Commercial Video Production

30 seconds or less

High level branding content

Generates buzz and excitement

Motivating call-to-action

Emotional connection

Have some kind of viral worthy aspect

Exciting clear simple content

Share-worthy

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Commercial Video Production: Our Approach

With our help, businesses can create compelling visual content without the high video production cost. From planning and developing a creative concept, to shooting new footage, splicing together existing footage and adding visual effects, recording audio and everything in between, our video production services cover the entire spectrum of film production.

Our clients are directly involved in every stage of the video production process, ensuring the finished product is on brand and on message.

Here are some of the steps included in a commercial video production schedule:

Step 1. Commercial Video Planning

We can help you choose a direction to take with your video strategy or provide ideas on the type of marketing video you want to create.

Step 2: Commercial Video Script

If you need a video script, our editorial team can write it. If you are aiming to do a vox pop or testimonial video, you may need interview questions in lieu of a script and we can plan questions and interview cadences designed to get great quotes and video clips.

Step 3: Commercial Video Storyboard

A storyboard is a graphical outline of an animation. It shows the highlights of the video including the script, on-screen text and transitions.

Step 4: Commercial Video Filming

Whether we are travelling to your location or event or you are coming to our chosen location studio, we will be prepared with all the right equipment including the appropriate cameras, microphones, lighting, green screens and much more.

Step 5: Commercial Video Editing

Your video editor will parse through all the footage and identify the best way to put it all together. The final product will be the right length and could include multiple cuts to use on social media platforms, your website, at trade show events and much more.

Step 6: Commercial Video Delivery

Once you have reviewed the video, you can request any edits you may have.

Once finalised, you will receive the video in a shareable format for you to upload to your YouTube channel, Vimeo or another video sharing platform.

How To Use Commercial Videos Effectively?

In today’s social media dominated world, 30 second long commercial videos could be key to a brand’s success.

Best-Digital Marketing recommends that you opt out of televising your commercial due to the high cost and lower return on investment – ROI.

You should focus your commercial video efforts on social media channels such as Facebook, Instagram, Twitter, YouTube and other social media outlets. These platforms are continuously growing and are especially popular with younger demographics.

Social media platforms are a great way to broadcast your commercial but you will also need to invest into marketing ads in order for your commercial to gain traction.

With enough effort, your commercial can go viral but it would not happen overnight. At Best-Digital Marketing Services, we take care of everything and remove the worries out of the equation.

Want to learn how video can transform the way your business communicates?

Get in touch, then just sit back and relax. You are in good hands.

Video Marketing - Bring Your Brand to Life

At Best-Digital Marketing Services, we work through every step of the process from coming up with the initial concept, through to execution. We ensure that this entire process is efficient, transparent and of course delivers an exceptional commercial video.

From an advertising campaign to a niche whiteboard video for industry experts, video’s versatility knows no bounds.

Our in-house creatives are able to help with concept ideas and advise on your existing ideas to get them ready for production. We are able to facilitate commercial video production at any stage.

We aim to cater for all and deliver the highest quality commercials with big and small budgets, using state-of-the-art video equipment used on feature films, TV programmes and commercials. Our video production team and animators can help you achieve your commercial goals.

After the production and editing, we are able to help with sharing your new commercial campaign by working with our full digital marketing team to promote the new content.

Best-Digital Marketing Services extend far beyond anything traditional film production companies or TV advertising agencies can offer, giving you marketing consultation, SEO-driven content, distribution support and analytics-based auditing.

With full-service digital marketing and advertising agencies, you get the total package – quality content, dedicated support and proven expertise.

Build brand awareness and trust.

Increase organic ranking and mobile optimisation.

Engage customers and support conversions.

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Learn more about our commercial video production services.