How To Optimise Your Video SEO Strategy

Posted on March 29, 2021 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Video Content Marketing, Web Design

How To Optimise Your Video SEO Strategy

While more consumers are embracing video content, research shows that marketers are struggling to keep up. In fact – 59% of marketers still consider video content creation the most challenging content to make.

So how do you optimise your videos for search engines quickly and effectively? Video SEO is constantly evolving and staying current on video optimisation best practices is absolutely essential.

Today – YouTube’s algorithm tries to match each viewer to the videos he or she is most likely to watch and enjoy. With more than 500 hours of video content uploaded every minute, this is quite a challenge.

In this post – you will learn how YouTube’s algorithm works and find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimise your videos SEO strategy.

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How Does YouTube’s Search Algorithm Work?

YouTube’s search and discovery systems tackle this task by sorting through loads of videos to find the most relevant and useful results to a user’s search query.

YouTube’s algorithm then follows the audience by paying attention to things like:

What they watch.
What they do not watch.
How much time they spend watching.
Their likes and dislikes.
Not interested feedback.

Stop using the old tips, tools and tricks that you learned some time back and get up-to-date in your understanding of how YouTube’s search and discovery system works?

These are in no order or importance since all of them are equally important in your video SEO optimisation strategy.

1. Choosing The Right Hosting Platform

Choosing the right hosting platform for your videos matters more than you may think. When you base your SEO strategy around video content marketing, each video acts as an anchor that draws in search engine traffic.

If your website goes offline then it could be disastrous for your revenue since the average unplanned website outage costs businesses between £4,327 and £6,429.

Therefore you should choose your host carefully. The right hosting platform for your business will depend on two main things:

the length and size of your video and
your website host since not all hosts support embedded videos from all platforms.

For the best results always use a widely adopted hosting platform like YouTube, Vimeo, Wistia or Daily Motion.

If your video is small then you may opt to host it in-house but make sure you test it before pushing publish to ensure it loads quickly.

2. YouTube Search

Like Google’s search engine – searches on YouTube strive to surface the most relevant results according to specific keyword definition queries.

Videos are ranked based on a variety of factors including how well the title, description and video content match the viewer’s query.

Beyond this – YouTube also look at which videos that have received the most watch time and engagement for a particular query.

Want to know which keywords and search terms to target for video SEO? In simple words – YouTube search results are not a list of the most-viewed videos for a given query.

Keyword search tools can give you lots of options but you need to select just a small subset of them for your newest video and your selection should help your target audience find the videos they want to watch and also maximise their long-term engagement and video satisfaction.

Further Reading: How to Write a Good Meta Description for SEO

3. Titles and Thumbnails

Titles and thumbnails on a video are usually the first things viewers see when browsing on YouTube. They help viewers decide whether to watch your videos and build anticipation – if they accurately represent what is in your video.

YouTube will know if viewers are enjoying your content if they click on your video and stay to watch most or all the way through.

However if your video titles and thumbnails do not deliver on their promise then viewers will leave immediately and this can limit your discoverability on YouTube.

The longer you can keep people watching your content on YouTube – the more your content may get surfaced.

Here are some tips for optimising your video titles:

Write titles that spark curiosity and include keywords.
Keep titles concise up to 60 characters – with the most important information upfront.
Save episode numbers and branding towards the end.
Check that your titles do not get cut off in suggested videos, search results and mobile.

Thumbnails are usually the first thing viewers see when they find one of your videos and 90% of the best-performing videos on YouTube have custom thumbnails.

When you customise your thumbnails – be sure you have a strong, vibrant image that looks great large and small and conveys key information about your video.

You can always apply the rule of thirds – to compose interesting and dynamic images then overlay them with your branding and/or descriptive text.

Always make sure to use a font that is easy to read on screen when adding text and think about how it can be eye-catching and age-appropriate for your target audience.

Here are some guides for optimising your thumbnails:

Think about your thumbnail before you shoot so you can capture several options.
Align any text to the left since YouTube put buttons on the right-hand side
Use bright colours to grab viewer’s attention
Make a high resolution thumbnail and keep it under the 2MB limit.
Specifications: 1280 x 720 pixels – 16:9 ratio as a .JPG, .GIF, .BMP or .PNG.
Zoom in and out of your thumbnail to see if it looks good small and large.
See if your thumbnail would stand out among other thumbnails.

4. Suggested Videos

Suggested videos are a personalised collection of videos that an individual viewer may be interested in watching next, based on his or her prior activity.

These videos are shown to viewers on the right side of the watch page under Up next below the video on the mobile app and as the next video in auto play.

YouTube researchers have found viewers tend to watch more videos when they see recommendations from a variety of channels hence the Suggested Videos. Recommendations are ranked to maximise engagement for the viewer.

Signals that contribute to these recommendations include:

Videos that viewers watch along with the current video or videos that are related topically. These could be videos from the same channel or from a different channel.
Videos from a viewer’s past watch history.

You can see which videos bring viewers to your channel from Suggested Videos in the Traffic sources report in YouTube Analytics by clicking on the Suggested videos box.

Here are some tips for optimising your videos for Suggested Videos:

Make strong calls to action to encourage viewers to watch another video in your series.
Long endings may delay viewers from watching more so be mindful of how your videos end.
Use playlists, links, cards and end screens to suggest the next video to watch.
Develop a series of videos that are connected organically.
Make videos relating to popular formats on YouTube such as challenges or lists.

Last but not least – you can expect Google to roll out Related Topics for Videos on YouTube fairly soon.

Further Reading: Get Traffic to Your Website Fast

5. Front Page Or Home

Front Page or Home is what viewers see first when they visit YouTube.com or open the YouTube app. It is their personal primetime destination – a place where viewers can discover the most relevant, personalised recommendations.

It is a great place for your videos to be found by non-subscribers since over 200 million different videos appear on Front Page or Home each day for viewers around the world.

When a viewer visits Front Page or Home – YouTube displays videos from their subscriptions, videos watched by similar viewers and new videos.

The selections of videos are based on:

Performance: How well the video has engaged and satisfied similar viewers among other factors.
The viewer’s watch and search history: How often the viewer watches a channel or topic and how many times YouTube has already shown each video to the viewer.

It is worth noting that subscribers watch more from their subscriptions via Home than through the Subscriptions tab.

Here are some tips for optimising your videos for YouTube’s Home Screen:

Upload new videos on a consistent basis to give your target audience an expectation of what is coming as new content.
Keep viewers engaged for longer and encourage them to come back for more via a long video or several short ones. The longer you keep viewers watching the more your content is likely to get surfaced.
Consistency – when you create something that is working for your target audience then do it again. YouTube surfaces more content that your viewers like so do not be afraid to experiment but be mindful. Observe feedback from your target audience and give them time to adjust.
By going to your YouTube Analytics Traffic Sources report – you can see how often your channel appears on Home –globally by clicking the Browse features box and looking at the stats for Home.

6. Cards and End Screens

Cards and end screens encourage your viewers to take an action. Cards are preformatted notifications that you can set up to promote your brand and other videos on your channel.

Once they are set up – a small teaser or rectangular box will appear in the top right corner of the video to give your viewers a preview of the message.

If fans tap or click the teaser – the card associated with the video appears below the player on mobile devices in portrait mode or along the right side of your video on desktops. If they do not – it disappears from their view.

Cards work well when they are:-

in conjunction with scripted call to action or
relevant to your video content.

So if you mention a specific video or a piece of product then you could try adding a card at that exact moment.

Here are some tips for optimising your cards:

Use cards and scripted calls to action to link to other videos, playlists, associated websites, to prompt your audience to buy a product or support your crowdfunding campaign.
Use cards in older videos to highlight your most recent uploads or to promote product or fundraising campaigns.
Use up to five cards per video.
Use cards to cross-promote other creators and credit collaborators in your video.

End screens are also a powerful tool that can help extend watch time on your channel by directing viewers to something next at the end of your videos.

You can add them to the last 5-20 seconds of a video and they appear on both desktop and mobile.

Here are some tips for optimising end screens:

Use end screens to promote up to four different elements: a video or playlist, encourage viewers to subscribe, cross-promote another channel and link to approved websites.
Consider leaving space at the end of your video for your end screen elements to sit.
Do not use card teasers and branding watermarks during an end screen because both are suppressed.

7. Include Video Transcripts And/Or Closed Captions – CC

Did you know that 83% of consumers watch videos on mute and it is true. Research from Verizon shows that 80% of people are more likely to watch a video in full if it has captions.

Therefore if you want to keep this traffic then you will need to add closed captions to your video and should also include something else like a video transcription.

Adding a video transcription and a closed caption to your video will help your web page rank better as Google’s crawlers will scan the text for keywords and rank the page accordingly.

They will also help you attract more voice search traffic and make your content accessible to people who cannot listen to videos.

To add a transcript and closed captions to a video – simply use a transcription tool or manually insert them yourself.

Further Reading:Create Engaging Content for Social Media

8. Video Likes and Dislikes

Likes and dislikes are among the hundreds of signals that YouTube considers for ranking. Their recommendation system learns from whether or not viewers are choosing to watch a video.

The system learns how much of the video the viewer watches and if they are satisfied. Your overall video performance is decided by a combination of these factors.

Typical Audience Retention Data learns how YouTube Analytics now reports key moments in audience retention to help you understand what is working and what is not.

You now understand why many YouTube creators ask viewers to like their video, post comments, share the video on their social networks and subscribe to their channel.

All of these are forms of viewer engagement and satisfaction – they are all signals that YouTube considers for ranking.

9. Supplement Your Video With Good Website SEO

While video SEO is an excellent strategy in itself, search engines would not rank your videos unless the rest of your website is search-engine friendly which means that you need to optimise your website by:

Checking your website is not blocking crawlers with a robots.txt file
Using keywords in your web page title tags and meta descriptions so search engines can understand the page contents
Optimising your images so search engines can index them correctly via naming your images – social media strategy rather than IMG392848.
Ensure your website loads in three seconds or less as faster websites rank better
Launching a sitemap
Minimising page redirects
Installing an SSL certificate
Using a mobile-friendly theme
Targeting keywords relevant to your niche

If you want to ensure your website’s SEO follows best practices then you should also double-check that you are not making any technical SEO mistakes.

10. Video Uploads and Playlists

Regular publishing schedule can draw viewers back to your channel to watch more videos and by using playlists – this can help them easily find more of what they like on your channel.

To stay on top of viewers’ minds – many creators find that setting a routine publishing schedule will help viewers know when to expect their next release. It is like anticipating when the next episode of your favourite show is coming out next.

Subscribers can find your new uploads in their subscriptions feed and can opt-in to mobile or email notifications based on their interests.

Further Reading: How to Write Good Title Tags for SEO

11. Measure Your Performance

If you want to succeed with video SEO strategy long-term then you will need to measure the performance of your videos so you can adjust your strategy accordingly. This means you will need to track metrics like:

Watch time – the total amount of time people spend watching your video.
Average view duration – how long the average viewer spends on your video.
Viewer demographics – what gender your viewers are and where they live.
Conversion rate – how many people buy your product or service after watching your video by using link tracking software.
Bounce rate – how many people leave your website after only viewing a single video or page.

Stay Ahead of Video Optimisation Developments

Video SEO has changed dramatically over the years hence use these guides to optimise your videos for search and discovery as quickly as possible.

Marketers have forecasted that millions of YouTube viewers will watch the platform’s content on connected TV – CTV devices in the near future.

Now YouTube viewers have pivoted to TV screens as their method of choice for watching content – a trend that is experiencing significant growth during the height of the pandemic.

Using a TV clicker to tap out each letter of your target term on your CTV can be long winded and painful.

Maybe the integration of voice search will make this easier in the future or maybe getting found on Home or Suggested Videos and Related Topics will make YouTube Search a relic of the past.

Watch this space!!!

Further Reading: How To Optimise Images for SEO

Get Started with Video SEO Strategy Now

If there was ever a time to add videos to your digital marketing strategy – that time is now. Research shows that online videos will account for 82% of internet traffic in the future and rising.

If you want to win some of that traffic then you will need to start producing videos now with our Video SEO services.

Now that you have learned how to use video SEO to your advantage – there is only one question left to answer: how can we help you incorporate video into your video SEO strategy?

At Best-Digital Marketing, we utilise video SEO best practices and techniques to get you the results you want so call us today on 07794 113 607 or for a customised video SEO plan pricing.

For full Video Production Services and functionality

and select the package that suits your business needs.

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Further Reading: How to Increase Conversion Rate and Reduce Bounce Rate on Website

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How To Optimise Your Video SEO Strategy?

Why Is Website Content Important For Business?

Posted on March 5, 2021 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Video Content Marketing, Web Design

Why Is Website Content Important For Business?

Can you imagine showing up to a website that had little to no information or descriptions of the company’s services? Most people would instantly click away and go looking for a more reliable source of information.

This is why website content is important for business to find success online.

As you create your website – the words, texts, visual, audio and media on each page plays a pivotal role in converting each visitor into a lead or a paying customer.

Learn why website content is important for your business and how you can create it easily and effectively. There are in no order of importance since all of them are equally important.

Table of Content

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1. Give Target Audience Valuable Information

Arguably the most important reason to have highly engaging content on a website is to educate, explain and inform target audience on your website.

Without high engaging content – no one will know what your business is all about, what you stand for and how they can benefit from what you have to offer?

Regardless of the types of content you decide to share – always ensure the content is highly-engaging and gives audience a clear picture of your business or brand.

Make sure to take the time to write down all the details about your products or services on landing pages and other parts of your website. As long as the information you share is readable, clear and straightforward – it will provide value to anyone who views it.

2. Engaging Content is Important to Google

While it is vital to have high-quality content on your website, only a few people will ever see it if you do not focus on getting it indexed by search engines.

This is done through the proper practice of search engine optimisation – SEO strategy optimisation which is why content is crucial on a any website.

Google loves all forms of interesting high engaging content and it favours video as well as clearly written blogs.

The better your website is able to use SEO best practices and techniques – the more likely it is that people will find your content and be able to learn more about your business or brand.

Further Reading: How to Write a Good Meta Description for SEO

3. Focus on Keywords, Phrases or Terms

One of the most important aspects of content for SEO is the usage of keyword search, phrases and/or terms. These are search terms that highlight everything from your products and services to items that are directly related to your offerings.

Keyword search tools like Ahrefs and SEMrush are popular resources for conducting keyword research which will give you a better understanding of what to write about.

They will also give you an idea of topics you can focus on when creating video content, infographics ideas and different types of engaging content.

4. Key Is Content Marketing Effort

The importance of content for marketing purposes cannot be overstated. In fact – the term content marketing encompasses all forms of digital advertising including blog articles, case studies, E-books, videos, case studies, white papers and beyond.

The more you can integrate all these types of engaging content marketing into your daily, weekly and monthly efforts – the higher your chances of reaching consumers whom will become paying customers.

Further Reading: Get Traffic to Your Website Fast

5. Sharable Content Could Go Viral

There are no clear defined steps when it comes to making a highly engaging shareable video content or creative blog post to go viral.

But when creating content for your website – always focus on providing engaging value with your target audience to have a better chance.

Especially when making video content, there are steps you can follow to improve the likelihood of it reaching more people.

Avoid producing content with the goal of going viral instead create content that is catered to specific demographics that will naturally lead individuals to share it with their family, friends and acquaintances.

6. Conversion from Social Media

Sites like Facebook and Instagram have long been used to attract potential customers from social media to landing pages. Good website content is important to keep these audiences on the website for a longer period of time.

If you can hook them from the beginning then your odds of getting a sale from that person will dramatically increase.

Ensure your website has content that is engaging and captivating as anything you are sharing on social media to increase conversion rates.

Further Reading:Create Engaging Content for Social Media

7. Index Webpages on Google

When you create more engaging content and more pages for each of the products and services you offer – you are informing Google, Bing, Yahoo and other search engines what your business is all about.

Whether you are a plumber, electrician, roofing contractor or a website design company – you want to be found when audience are searching for what you offer.

Creating great content webpages that target a search, explain what you do, and have an effective call to action are vital for an effective web design strategy presence.

If Google is unable to analyse what your business is all about or does not think that it matches what the audience is looking for then they will not show your business at all. To do this is by indexing you webpages once you have created and published them on your website.

8. Internal Links for Website Navigation

An additional benefit of having high quality content on your website is the ability it gives you to use internal linking strategies. A website is like a pathway that consumers should be able to follow from page to page, leading them on a journey to their final destination.

The ultimate goal is to use internal links in an effort to send people to the next stage of your content marketing funnel.

Successful linking makes your website more user-friendly and makes it much more likely that visitors will end up visiting other products, pages or information posts that you offer and potentially leading to more leads and sales.

Further Reading: How to Write Good Title Tags for SEO

9. Evergreen Content for Long Term

When planning out your website content strategy, it is important to craft ideas for pieces that will remain relevant for longer periods of time.

Known as evergreen content – this concept has SEO benefits and gives you more authority with Google and other search engines.

The best way to do this is by looking closely at your industry and determining what will and will not be changing over the next few years.

If there are current trends you feel will stay around for the long haul then create evergreen content surrounding that subject and promote it heavily right out of the gate. You will earn credibility and establish yourself as a trusted source in your field as an industry expert.

10. Encourage Viewers with Call to Action

The last factor for any good piece of engaging content is to include a powerful call to action – CTA that will urge viewers to take the next step in the buying process. It is important to realise that a CTA is not always meant to get someone to make a purchase.

They can be an invitation for an individual to download an app or pdf document, subscribe to a newsletter or view another piece of content and more.

11. Get More Leads, Sales and Revenue

Unless you are able to rapidly develop massive amounts of followers through word of mouth – it is important to have good engaging content on your website to build your sales funnel.

While it can take some time and energy to get off the ground but you will be happy that you put in the effort.

Teach consumers by writing blog articles, explain your services with videos and show customer testimonials with case studies.

Quality website content optimisation is certainly the most effective way to get more leads and sales which then gives you a stronger customer base that will buy your product and/or services.

Further Reading: How To Optimise Images for SEO

This is Why Website Content is Important for Business

As you work on your website – content is the most important aspect to plan out and create. Whether you are designing a brand new website or revamping your old one – make sure to take the time to research and strategize the types of content that is most effective.

Now that you know the importance of good content on your website, why not work with a reputable content marketing agency that knows how to do both?

Best-Digital Marketing Services is a great rated web design company that also offers content creation services. Get in touch with us today by calling – 07794 113 607 or complete our online contact form for more information.

We look forward to working together on your existing or future projects in the near future.

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and select the package that suits your business needs.

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Further Reading: How to Increase Conversion Rate and Reduce Bounce Rate on Website

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Why Is Website Content Important For Business?

What Is Website Content

Posted on February 10, 2021 by Universal Creator Posted in General, Content Marketing, SEO, Video Content Marketing, Web Design

What Is Website Content?

Google receives more than 3 billion searches each day and studies estimate that over 25% of searchers click on the first search result page. What are these viewers clicking on?

Yes – you are absolutely correct – they are clicking on website content. Website Content is the text, visual or audio content that is made available online and users encounters them as part of the online usage and experience on a website.

It may include text, images, sounds and audio, online videos, among other items placed within web pages.

Businesses and brands are potentially missing out on a huge number of website visitors by lacking the kind of website content that ranks well on Google and responses to the questions people are searching for.

We will explore what is website content writing, the different types of content and what is good website content that will either make or break a website.

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What is Website Content Writing?

Website content writing is any writing on a website. If that sounds broad then it is so because it is.

Let us explore the types of content writing that are generally found on a website. These are in no order of importance since all of them are equally important.

Blogs: No longer just for writing about your feelings or the day – blogs are an important component of any websites content marketing strategy. Blog posts are often short—around 750 words and are designed to inform, entertain and delight your readers.
Sometimes blogs can be long – in this instance it could be something very important and needs to be elaborated in such a way that it takes up space but it is usually informative, objective and highlights meaningful solutions.
Checklists: Often downloadable. Checklists are fantastic pieces of lead generation content – content that is aimed to attract potential new clients. Templates should offer concise, actionable steps for readers. If the content is downloadable, businesses should also ensure their branding is present on the piece.
E-books: This is another type of lead generation content – e-books are long-form writing packaged into a book usually in PDF format. E-books are an opportunity for brands to provide thought leadership on a given topic thus strengthening their authority on a given topic.
Case Studies: Businesses and brands can use case studies to illustrate their value proposition by writing about how their product or services have helped a customer or client. Case studies are specific to a brand and should provide in-depth details or data around results.
Website Copy: Content that appears on pages of your website like a homepage, landing page, about page or Frequently Asked Questions – FAQ. Copy on your website should explain your brand, sell your product or service and lead readers throughout your site.
White Papers: These are usually shorter than e-books. These pieces of content generally focus on one specific topic or problem and offer solutions or data to solve that issue. White papers are another excellent lead generation technique.

Content writing is not the only type of content for a website though. Web content can and should also include audio and visual elements to provide additional elements for your audience to interact with.

Audio and visual content for your website may include recordings, podcasts, videos, infographics, images and photos.

Further Reading: How to Write a Good Meta Description for SEO

What is Good Website Content?

From a content marketing strategy point of view, good website content is content that has been optimised for search engines like Google, Bing, Yahoo and more. Search engine optimisation – SEO drives traffic to websites through organic search results on search engines.

SEO involves understanding what your target audience is searching for—including the specific terms or keywords they are searching for and using theses unique keywords or phrases strategically to increase your ranking within search results.

However SEO is not the only hallmark of good website content. If you are asking – How do you write content for a website? Then use the following elements to guide your writing in your website content writing strategy.

Understand Your Target Audience: Understanding who your audience are, what they are looking for and what are their needs are crucial key questions in content writing. Many businesses create buyer personas to better understand the key characteristics of their audience.

Further Reading: Get Traffic to Your Website Fast

Educate Your Website Visitors: Generally – website visitors want to learn and they do not want to be sold to. By providing educational content and product information to their problems – you can set yourself apart as a trusted leader and expert rather than a salesperson.
Create Clear White Space: Break your text up by using lists, small paragraphs, and informative headings. This will help readers scan your website content for exactly what they are looking for.
Be Clear, Easy and Concise: Poetic language has a time and a place for certain brands. Make sure your content is easily understood by your target audience and it is important to make it clear, easy and concise.

Further Reading:Create Engaging Content for Social Media

Be Accessible: Web Content Accessibility Guidelines -WCAG are provided to help website owners ensure their website and their content should be accessible to people with disabilities.
Clear Call to Action – CTA: What actions do you want your visitors to take on your website? Is it completing a purchase, filling out a form or donating money?

Whatever your actions or desire – make it obvious to your website visitors with a clear Call to Action – CTA. If they do not know what they are supposed to do then chances are they may not do it.

Your CTAs should focus on one action at a time. Do not ask someone to do three different things all from the same popup since they will never remember everything and will be driven away by the volume of your requests.

When writing a good CTA – always keep in mind these 3 important points – make it concise, clear and actionable.

Further Reading: How to Write Good Title Tags for SEO

Optimise SEO On Website: Good website content is SEO optimised. That means it is written in a way that is attractive to search engines like Google, Bing, Yahoo and humans.

Search engines are in the business of getting people the information they are seeking — quickly, efficiently and accurately. This is indicated by a bounce rate either high – which is not good or low – which is good.

To write SEO optimised content, do some research around keywords.

If you know what your desired or target audience is searching for then you know what words, phrases and terms to include in your website content. That should give you a little boost in search engine results.

Further Reading: How To Optimise Images for SEO

Get Started With Creative Website Content Optimisation

Developing website content does not have to be stressful, overwhelming and demanding. You can write faster and rank better with Best-Digital Marketing Services.

Our platform assembles the world’s data about topics, trends, best practices and keywords to tell you exactly what content to write, what keywords to include, what videos to produce and much more via our website content strategy and content writing description.

You will know exactly what content to write, create outlines and content calendars quickly and efficiently. If you are ready to create content that ranks on the first page then get started today.

For full Content Marketing package and functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: How to Increase Conversion Rate and Reduce Bounce Rate on Website

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What Is Website Content, Types of Content and What Is Good Website Content?

What are the Benefits of Video SEO?

Posted on January 27, 2021 by Universal Creator Posted in General, Content Marketing, SEO, Social Media, Video Content Marketing

What are the Benefits of Video SEO?

Video SEO – search engine optimisation is often an overlooked area of SEO since most business owner’s focus on optimising their websites or social media profiles. But video SEO strategy can be very effective when it comes to driving traffic and generating leads for your business.

In fact – over 1 Billion hours’ worth of video content is being watched on YouTube every day. YouTube is localized in more than 100 countries and is available in 80 languages and 62% of businesses use YouTube as a channel to post video content. YouTube is the second most popular search engine after Google.

According to WordStream – over 80% of marketers use video content to generate traffic and sales. There are numerous benefits of video SEO to be used in your business so why not get started now?

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The Benefits of Video SEO for Your Business

Video SEO does not only allow you to get more eyes on your awesome videos but it can be a crucial part for your online digital marketing strategy.

Consider these benefits of video SEO to feel motivated to invest in video marketing optimisation for your business. They are in no order of importance since all of them are equally important.

Generate Traffic from Video – YouTube

Users view billions of hours’ worth of video content on YouTube every day. YouTube is as much a search engine as Google and can be an amazing platform if you want to massively increase traffic for your website.

By following video SEO best practices – you can rank your videos in the YouTube search results, get hundreds or even thousands of views on your videos and direct viewers to your website.

You can also include a variety of links in your video descriptions to send viewers to your social media profiles, inbox or landing pages.

Further Reading: How to Write a Good Meta Description for SEO

Rank Higher in the Organic Search Results

Search engines like Google not only look at the text on your website when determining whether to rank your website in the search results – they also look at what other types of media you publish.

Adding video content into the mix shows search engines that you offer a variety of media types and are going above and beyond when it comes to providing valuable content to users.

Google also has a Video Search tab and routinely showcases videos in the main organic search results that mean you can rank a video in the search results to drive traffic directly to your website.

Further Reading: Get Traffic to Your Website Fast

Maximise and Re-Purpose Your Website Content

Just like you optimise your blog posts for certain unique keywords or phrases – you can optimise your videos with these keywords as well. If you are able to rank these videos on YouTube and/or in Google then you can then direct this video traffic to your blog.

This works in reverse as well. You can repurpose your existing blog articles as videos and then embed the videos into the article which will help your articles rank higher and attract traffic from video search.

Further Reading:Create Engaging Content for Social Media

Incorporate Educational Elements In Your Video

You need to ensure your video content strategy is educational to ensure you give your audience valuable insights. To produce an educational and engaging video – always make sure you:

Explain why you are qualified to make the video
Cover basic terms and their meaning
Use statistics, case studies and demonstrations
Add visual elements to the video like overlay text, diagrams, animations, etc.
Add an intro and an outro
Answer potential questions your audience may have in a frequently asked questions section

Further Reading: How to Write Good Title Tags for SEO

Build Links to Your Website

Since video content is highly engaging and shareable, you can increase your chances of attracting backlinks to your website from sites that choose to share or reference your video.

If you have unique and compelling videos then this gives websites a good reason to link to you.

At the same time, you can earn referral traffic via the links you include in your YouTube channel bio and video descriptions. You can broaden this reach by sharing your videos across social media platforms and to your email list.

Further Reading: How To Optimise Images for SEO

Reach Target Audience Across Multiple Channels

Researchers and Marketers have speculated that organic reach on social media may be hindered by businesses that include direct links to their website.

But video content does not seem to have this effect. In fact, videos tend to be very effective when it comes to boosting engagement and driving traffic and leads.

With video SEO, you can rank your videos for unique keywords your audience may be searching for on both Google and YouTube. You can then share these videos across other social media platforms like LinkedIn, Facebook, Twitter and Pinterest to gain as much reach as possible including email marketing.

Do not just publish a video and wait for the organic traffic to roll in. Market your video across a variety of different social media platforms to gain as much online visibility as you can.

Further Reading: What Is the Best Length For A Video for Each Social Media Platform

Boost Your Brand’s Social Presence

Video content gives you an opportunity to provide valuable information to your audience while solidifying your brand as an authority in your niche. It allows you to put a face to your business and build a stronger connection with prospective customers.

In all of your video content – you can reference your brand and direct viewers to additional resources.

That way if users find you through organic search and have never heard of your brand before then you can gain more online visibility and direct traffic to your website.

Further Reading: What Are The Benefits Of Local SEO

Experience the Benefits of Video SEO for Yourself

Video SEO goes way beyond simply generating traffic and leads for your videos – it can work to increase your online visibility for your brand across a variety of different platforms. Are you ready to expand your marketing with our video SEO services?

Therefore you can build brand trust, boost social engagement, increase organic website traffic and generate more leads rather than just a website SEO strategy.

Contact us today so that we can start working with you on a video SEO optimisation strategy that best suits your needs.

For full Video SEO Services package and functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: How to Increase Conversion Rate and Reduce Bounce Rate on Website

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What are the Benefits of Video SEO?

How Much Does Video SEO Cost?

Posted on December 22, 2020 by Universal Creator Posted in General, Content Marketing, SEO, Video Content Marketing

How Much Does Video SEO Cost?

As the world’s second-largest search engine, YouTube offers businesses or brands unprecedented access to online viewers and potential customers locally, nationally and globally.

With the correct video marketing strategies, businesses are able to drive traffic, leads and sales through engaging video content strategy.

But getting viewers to find and click on your videos is not always clear and easy. Like every search engine – YouTube relies on its selective algorithm to determine which videos should rank high in the search results and which do not.

Optimising your videos for video SEO is the most effective way to increase your video rankings and attract viewers. Let’s find out – How much does video SEO cost?

Table of Content

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Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What Affects the Cost of Video SEO?

There is no single set rate for video SEO because the cost depends on the unique needs of each brand and their YouTube channel.

Some businesses or brands are more involved with their video marketing strategy and churn out several videos per week while others post one or two video per month.

At the same time – some niches are more competitive than others and require a more aggressive video optimisation strategy.

There are some factors that affect the cost of video SEO and they include:

The video frequency – do you want to post every day, once a week, once a month?)
The keywords you are targeting – a competitive keyword is harder to rank for and will take more time to get right.
What the Call to Action – CTA is in the video – if you are driving viewers away from YouTube then you will rank lower.
If you have any social campaigns directing traffic to the video – higher engagement is good for ranking YouTube videos
How the video SEO specialist charges – do they charge per video, hourly, monthly, etc

The best way to get an accurate quote for video SEO is to contact a video SEO specialist or agency and request a custom quote based on the needs of your business.

They will consider the above factors to determine – how much video SEO will cost for your channel.

Further Reading: How to Write a Good Meta Description for SEO

Who Needs Video SEO?

Any business or brand that:-

invests in video marketing optimisation and
wants to generate more traffic from their videos will benefit from video SEO.

It is not enough to simply just publish and pray – hoping for viewers to find your videos on their own.

If you do not optimise your videos with the right selected keywords, add relevant tags and optimise your video descriptions then your videos are most likely to get forgotten and buried in the search results.

Whether you are a blogger, an agency owner, a regular YouTuber, an e-commerce brand or any other type of business owner – if you are posting videos online then you should consider investing in video SEO.

Further Reading: Get Traffic to Your Website Fast

Budgeting for Your Video SEO

When you are first getting started with video marketing optimisation – it may be difficult to scrape together a budget for video SEO especially if your business/channel has yet to monetise.

But setting some money aside for video SEO can certainly help your videos generate more traffic so you can start driving in revenue. That is why video SEO is a great investment for you to make so that you can start earning money from your channel.

Here are some tips when it comes to budgeting for video SEO:

Consider subscribing to video SEO tools like Tube Buddy to conduct keyword research for your videos.
Start small by hiring a video SEO agency for one video per month until you gain momentum.
Monetise your videos as quickly as possible through affiliate links, directing viewers to your product pages, etc to have more money to invest in your video marketing strategy.
Track the return on your investment – ROI for your videos so you can accurately budget for future video SEO services.
Know that video SEO – like Google SEO – can take a while to gain momentum. It is worth it to invest in video SEO from the beginning so you can see the best results from your videos.

Further Reading:Create Engaging Content for Social Media

What Is Included in Video SEO Services?

Most video SEO providers offer an all-in-one service for researching keywords for your videos and then optimising your videos for those selected keywords.

You can also find providers that specialise in a particular area of video SEO but it is often best to hire a single provider or agency to handle the entire video SEO optimisation process.

The most important video SEO services include:

Keyword Research. Includes the use of video SEO tools to find keywords worth targeting in your videos to attract the right kinds of viewers.
Optimising Video Titles. Use of target keywords in your video titles to rank in the search results and drive click through rates -CTRs.
Video Thumbnails. Design engaging video images to grab searchers’ attention and attract views.
Optimising Video Description. Optimisation of video descriptions with target keywords, plus links to valued resources like your business website, landing pages, affiliate links and much more.
Video Tags. Research and implementation of video tags to improve video rankings and increase visibility on YouTube.

Further Reading: How to Write Good Title Tags for SEO

Video SEO Cost Comparison

As with every different type of marketing – there are low to high tier video SEO service providers. Some video SEO specialists charge low rates due to their location, lack of experience and understanding while others charge much higher rates due to their experience, knowledge, expertise and track record of generating amazing results.

What you are able to spend on video SEO will depend on your budget but it is worth seeing – video SEO as an investment. Invest in high-quality services now and expect to see high-quality, revenue-generating leads, sales and best results.

Video SEO Costs varies according to:

Low-Tier Video SEO Services like Upwork, Fiverr: from £30 – £75 / hour
Mid-Tier Video SEO Services like Freelancers/Contractors: From £90 – £175 / hour
High-Tier Video SEO Services like Agencies, Consultants: from £200 and above / hour

Please be aware that some video SEO professionals may charge per video, per project or per month.

Once again, if you want to know how much video SEO will cost for your business then request a custom quote from a trusted video SEO provider.

Further Reading: How To Optimise Images for SEO

Get Started with Video SEO

Video search engine optimisation can help your videos reach more viewers, generate more revenue and drive more customer traffic to your website. If you are investing in your video marketing strategy but not video SEO then you are leaving traffic and leads on the table.

Since the cost of video SEO varies based on the unique needs of your business – it is best to get a custom quote from a video SEO professional. At Best-Digital Marketing – we have helped various different businesses drive more traffic, leads and customers through our video SEO services and we would be happy to help you with your video marketing strategy.

For full Video SEO Services package and functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: How to Increase Conversion Rate and Reduce Bounce Rate on Website

For more information about our Video Production Services and how we can help you with your Business needs:-

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How Much Video SEO Cost?

Best Video Length For Social Media Platforms

Posted on November 11, 2020 by Universal Creator Posted in Content Marketing, General, SEO, Social Media, Video Content Marketing

What Is the Best Length For A Video for Each Social Media Platform

The best length for a video is two minutes or less and this advice comes with conditions. Different platforms, messages and audiences require different video lengths. The trends toward micro-content means viewers expect videos to be shorter on platforms that allow long-form videos.

You will see the best results when you make targeted videos that are only as long as they need to be instead of sticking to rigid guidelines. This means you deliver one message in an entertaining way without tangents or fluff.

Keep reading on for a more in-depth dive into your ideal video lengths for various social media platforms and hosting situations. We have organised the most important points into a handy way that explores the best length for a video – be it for business or entertainment.

Table of Content

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Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

Further Reading: How to Encourage More User-Generated Content – UGC

Where did the two-minute rule originate from?

Back in 2016, a study by Wistia found that audience engagement drops off considerably after about 2 minutes which is about 5% points from minute 2 to minute 3. After this, engagement continues to drop at a similar rate until you hit the 6 ½ minute mark.

This is when it levels off just above 50%. Video engagement stays at this level until about the 13-minute mark when engagement begins to drop again.

There are a couple of important points to note here. First – any video length up to two minutes maintains the same level of engagement. Whether your video is 15 seconds long or 110 – you will see the same level of engagement.

Second – people do not automatically walk away at the two-minute mark. Some people will start to leave at this point but you still have the bulk of your audience.

If your video really needs to be at least six minutes then audiences who have stuck with you this long will likely hang on a little longer so do not cut your content short for fear of losing them. If you are offering something useful or entertaining then they will probably stay with you for another few minutes.

However there are a few limitations to Wistia’s data that we should point out. Wistia is a video software and hosting company that works mostly with businesses that apply to self-hosted videos but may not be as relevant to social media platforms.

Their data also includes about 560,000 videos that have not been segmented based on audience, goals or industry which means that we are dealing with averages here. In short – your results may vary.

How to Choose the Best Length for a Business Video

If two minutes is just a broad guideline – how do you decide how long your video should be?

The answer is simple – your video should be exactly as long as it needs to be and no longer which means that you are not aiming for a specific number of minutes or seconds. You should focus on your message and how to make it clear, concise and engaging.

These best practices will help get you started and they are all equally important.

Further Reading: 17+ Ways to Boost Low Conversion Rate in E-commerce

1. Start with a single - focused message

If you try to convey too many messages viewers are unlikely to hear any of them. Multiple messages require longer and more complex videos. The attention of your viewers may wander.

If your topic is complex then drill down to a single question and just answer that. If necessary – you can create a series of videos to cover other related questions.

The key takeaway is: stay focused. Videos that take too long to get to the point lose viewer interest.

2. Where does your video fits in the marketing funnel

If someone has never heard of your business or product – they do not know what to expect and it might be too much to ask them to commit to a long video. On the other hand, videos for your established audiences can be much longer.

For example – a video tutorial on how to use your product might need to be less than a minute long if it is going to be shared on social media. The video that will be emailed to customers after they have purchased a product can be a little longer.

In the first case – your goal is to help new customers decide whether your product is easy to use. In the second case – you go into more detail because users are relying on you to help them understand what they have purchased.

Further Reading: How to Rocket Your Content Marketing Using Emotional Marketing

3. Plan your video length based on your platform

From social media to self-hosting, the platform will determine how long your video can and should be. Do not just create a video and blast it out on every channel.

Make sure to learn and be aware from the start where you intend to share your video. We examine ideal video lengths for each platform in detail below.

Best Length for a Video By Platform

Every platform has its own length guidelines based on what the platform is capable of hosting and what it thinks its audience wants to see. When selecting an ideal video length, always keep your intended distribution channel in mind.

Here are some of the more common platforms and guidelines for each.

Facebook Ads

Length: 15 seconds

For Facebook feed video ads, you can share ads as long as 241 minutes. Yes – that is minutes and not seconds so in theory – you could have a Facebook ad that runs for 4 hours. We do not recommend doing so and neither does the platform. Facebook says that more people will watch to the end of video ads that are 15 seconds or less.

In-stream video ads – this are ads played while someone is watching another video can be no more than 120 seconds and should be much shorter to avoid annoying your audience.

Remember – you are serving this ad to someone who is actively watching something else therefore minimising the disruption is a smart strategy. For videos shared on your Facebook page ensure to keep the two-minute rule in mind.

Further Reading: Get Traffic to Your Website Fast

Instagram

Length: 15 seconds

Video ads on Instagram can be no longer than 60 seconds. Facebook – which owns Instagram loves to stress that videos from Facebook can easily be repurposed as Instagram ads but this only works if your Facebook ads are short.

This is one reason why it is a good idea to apply Facebook’s 15-second guideline on Instagram too. Videos in an Instagram feed loop continuously so take that into account when planning your video.

The rebranding of IGTV as Instagram TV means that organic videos on Instagram can now be up to 60 minutes long. Instagram Reels also updated their video length limits and you can now share videos up to 60 seconds long.

Further Reading: 31+ Creative Ways How to Drive Traffic to Your Website

Tik Tok

Length: 16 seconds

Tik Tok lets you create videos up to 60 seconds long however the best average length was about 16 seconds according to one marketer who examined Tik Tok’s best 100 videos in 2019.

The exception might be if you are making a News Feed App Series Video Ad. In this case, you might want to aim for closer to 60 seconds.

Twitter

Length: 6 - 15 seconds

Videos on Twitter can be up to 140 seconds long. For ads, Twitter recommends videos that run between 6 to 15 seconds. Keep in mind that Twitter is all about quick content consumption so shorter is almost certainly better whether sharing to followers or serving an ad.

Further Reading: What is SEO Friendly URL Structure

The Social Media Exception

Live video - as long as reasonable

Live videos are the exception to the shorter-is-better rule. With live videos, your goal is not to deliver a quick, focused message but you want to engage your audience in a more personal way.

Longer videos give more opportunity for your followers to see that you are live, join the stream and maybe even interact with you directly.

When the live is over – you might take 20 to 60 seconds of it and repurpose that into a video for wider sharing and only do this if you have a section of the video that includes a clear, concise message.

Slicing out any random section of your live will not achieve much. You are much better off shooting a scripted video that gets your message across for those who were unable to join the live.

YouTube videos

Length: 2 minutes

The average YouTube user can upload videos that are up to 15 minutes long. Verified accounts can go much longer. The platform hosts such a wide range of videos that it is not simple to make a unilateral statement about video length.

Many of the top most viewed videos of all time are music videos featuring celebrities. The rest are videos aimed at children.

It would be a mistake to assume that what works for them will work for you. Many YouTubers recommend making your video between 10 and 15 minutes.

But these are professional YouTubers who want to make money from sponsorships and ad revenue. If your goal is to promote your business then choose your length based on where your viewer is in the funnel.

Further Reading: How to Do Keyword Research for SEO – A Simple Guide

Self-hosted videos

Length: 2 to 15 minutes

The 2 minute rule also applies to self-hosted videos. If you are embedding a video on your website or directing them to your Wistia, Vimeo or another hosting page then assume that most of the audience will stick around for 2 minutes and about 50 percent will be gone by the time you get to 7 minutes.

Video Length by Location in Marketing Funnel

As we mentioned above – viewers who already know and trust you are more likely to watch longer videos.

Top of Funnel: Awareness

As short as possible - 30 sec or less

Top of funnel audiences have never heard of you or do not really know what you do. These audiences are least likely to invest time into watching your message.

Keep your videos aimed at them as short as possible. Ruthlessly remove anything that is not absolutely essential to your message.

At this stage, the video should outline a problem and how you solve it and all essential info packed into a 30-second video so people who have never heard of them will be aware of your services.

Further Reading: Ways To Create Quality Backlinks

Mid Funnel: Interest and Desire

Up to 2 minutes

Audiences who already know you exist are more likely to watch your videos for a longer period. People like the familiar and this gives you a few more seconds of their attention.

At this stage, your video needs to focus on a compelling case that shows why someone might want to purchase your product/services or join your organisation and be up to 2 minutes long.

Bottom of Funnel: Action

As long as it needs to be

At the bottom of the funnel – viewers are almost ready to act. They are willing to invest more time to make sure they are making the right decision.

Webinars, tutorials and other long-form content can perform well if they are aimed at customers who are almost ready or ready to act.

Further Reading: 5 Trust Badges That Reduce Cart Abandonment for Businesses

Attention Spans: How Short Do You Think?

If all of these different guidelines have left your head spinning – do not worry. We can simplify this even further.

You may have seen the oft-repeated statistic that the modern human’s attention span is shorter than that of a goldfish. That might convince you that the best length for a video is always as short as possible – this is not true.

If it were, we would never finish a video project. Do you have any idea how long it takes to animate even 15 seconds of quality video?

The truth is that the average person will not spend more than eight seconds watching something that does not capture their interest. Your goal is not to condense your message into eight seconds or less but give your audiences a reason to keep watching.

There are tonnes of content out there. Your audience must immediately know what your video is about and must quickly understand why it matters.

Video is useless – if audiences cannot tell what it is about, do not know why it matters and are not informed or entertained. Instead of focusing on length -focus on quality.

Concise, engaging and focused videos always outperform the competition every time.

Further Reading: How to Find and Fix Broken Links in WordPress

The Secret to Optimal Video Length: Test and see

The secret of finding the perfect video length is that there is no perfect length that applies to all industries and all situations. You set your video up for success when you test several different video lengths and track your results.

You can streamline this process by partnering with a video creation company with experience in your industry. They will know what works and what does not.

Remember that video views are not the best indicator of success – unless your goal is awareness. Choose a video metric that directly correlates to your goal for the video:

Did the person click the link at the end? This shows engagement.
Did they actually purchase something or at least sign up for a consultation call? If so, this video is effective no matter what the length is.

The best length for a video is not a hard and fast rule – it is a starting point. Your video can be longer than the ideal as long as it is that length for a reason.

If you have padded it out with extra information or gone off on tangents then cut it down.

Conclusion

The best video length for a video - meets your goals

Remember these guidelines for video length are just that – guidelines. Different audiences, industries and goals demand different video lengths.

For the simple reason – our video creation experts at Best-Digital Marketing Services have helped businesses in all kinds of industries to create the ideal video for their audience and goals.

Contact us today to start creating videos that are exactly as long as they need to be.

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Watch this space!!!

How To Optimise Your Video SEO Strategy?

Why Is Website Content Important For Business?

What Is Website Content

What Is Website Content, Types of Content and What Is Good Website Content?

What are the Benefits of Video SEO?

How Much Does Video SEO Cost?

Video SEO Costs varies according to:

How Much Video SEO Cost?

Best Video Length For Social Media Platforms.

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