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The Comprehensive Guide to Content Curation with 21+ Tools

Complete Guide To Content Curation with 21+ Tools

The Comprehensive Guide to Content Curation With 21+ Tools

In this guide we will teach you how to source and share great content on social media.

Content that your audience like, comment on and share with their followers whilst exposing your brand, business and product to a wider audience.

Comprehensive Guide to Content Curation with 21+ Tools

Would you like to become a professional content curator?  Yes

Then you have come to the right place but before we get to what’s, why’s and how’s of content curation…

What is Content Curation?

Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience.

Given the benefits it provides, curation has become an integral part of a great content curation marketing strategy.

With the high volume of information available today and the reducing attention span of readers – curating enables marketers to share content that is valuable and convenient for their target audience.

what is content curation

From seasoning blog posts with statistics to sharing articles from influencers or industry leaders on social media, content curation has no boundaries.

Curated content can be shared in blogs, emails, newsletters, and social media platforms. 

Content curation definition Wikipedia is as follows:

Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organise and look after the items in a collection or exhibition.

Services or people that implement content curation are called curators.

Why Is Content Curation Important?

In a survey – 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of content marketing efforts. 

Content creation is resource-intensive and only 55% of marketers have small teams of developing their own content.

This means there is insufficient workforce in-house to build relevant content consistently. A content curation strategy can help address this problem.

why is content curation important

By finding and sharing the best content that resonates with the audience -marketing teams can grow their thought leadership, improve relevancy, increase efficiency and bolster their editorial calendars.

Digital content curation can also lead to

Higher search engine ranking (SEO)

Increased brand visibility

Increased website traffic

Improved customer engagement

Building thought leadership

Furthermore – 85% of B2B content marketers attributed content curation to their organisations’ increased success and content marketing goals effectively.

Who Can Curate Content?

We have taken the time to provide some content curation examples of how people in various fields curate content.

These examples will help you understand how content curation development is part of everyone’s workflow.

If you do not see your particular field of work then do not worry because there are plenty of ideas mentioned below that you will relate to.

Once you understand how you can or are curating content we will dive into the top content curation tools.

1. Entrepreneur

If you run a company then you are likely to juggle a set of interactive content creation tools.

You have to be involved with your product/service, marketing strategy, sales goals, financials and much more.

To be an effective leader you need to be able to:

✓ manage your time

✓ be an effective communicator

Therefore being a great content curator is one skill set that will help you do both.

When you pull digital resources together and share them with others then it will help you:

✓ Save time communicating ideas

✓ Encourage creativity within your organization

Establish strong communication networks between you, your team and your customers


Here is a quick glimpse of a few content curation examples that you will change your entrepreneurial life:

  • Curate and share relevant articles and videos with your employees to encourage creative thought.
  • Share timely company news, content and press coverage with clients.
  • Collect and share important industry news to help your employees stay ahead of the latest trends.

As a leader in an organisation everyone is looking up to you to help guide the direction of the company.

This encompasses everything from company culture, product vision and goals.

When you increase your level of communication with employees and clients you are instantly helping build trust and credibility.

That trust translates into being looked at as a thought-leader.

It is no surprise that a survey conducted by Curata showed that one of the main objectives of content curation is to establish thought-leadership.

As a leader you are the visionary. When you share thoughtful digital content curation tools and resources with others then you will inspire creativity and trust.

The top content curation tools listed below will truly help you and your company excel.

2. Marketers

Did you know that 82% of marketers curate content?

Digital content marketing is one of the most vital components of an overall marketing strategy.

All marketers can attest that they are pushed to the limits when it comes to cranking out great quality content day-in and day-out.


Content curation is the white horse that will help you and your team save time and create great engaging content simultaneously.

Imagine being able to solidify your brand’s position as a thought-leader and gain the trust of your target market?

By curating the best of the web and sharing the best digital resources, news, videos and articles in your niche – you are helping keep your audience informed and inspired.

Content curation strategy can be used for virtually all marketing goals such as:

☑  Brand building

☑  Customer education

☑  Acquisition

☑  Retention

Here are some of the ways marketers include content curation methods in their content marketing strategy:

  • Send daily/weekly industry news with followers, subscribers, users and existing customers.
  • Embed helpful digital resources like videos, articles, documents, anything online with a web link on your company’s blog or website.
  • Curate topical company resource pages, marketing assets, FAQs, etc. to help increase the lifetime value of your customers.

If you are a marketer then you will need to include a content curation marketing strategy to help you reach your marketing goals quicker.

The best way to get started is by using the top content curation tools for marketing that will help you, curate, publish and share digital content wherever your target audience is especially content curation on social media.

3. Educators

In today’s digital information overload – teachers are required to play the role of content curators.

You have to ensure the information you present to your students is accurate and engaging.

Often when it comes to engagement many educators are including online content.

You are likely to spend time digging and curating the best videos, infographics, articles and digital visuals to include in your planned lessons.

Adding these visual elements will help inspire your students to learn.

Here are just some of the many ways educators use content curation learning and development in the classroom:

  • Share various forms of digital content related to your lesson with your students to enhance the learning experience.
  • Send daily/weekly newsletters on top of industry news to enhance classroom discussions or required online reading.
  • Curate and email daily thought-provoking teaching practices to inspire colleagues.

In addition to curating digital content as an educator it is important that those skills are passed on to students.

It is a basic requirement in the digital age that all internet users have the necessary learning content curation tools and skills to curate online information to:

  • Identify trustworthy sources
  • Curate the best information across various digital mediums and websites or applications
  • Take notes on why the information is important
  • Share curated research with others
  • Create reports, articles, blog posts, research papers, etc. to teach others.

One of the biggest goals for any educator is to ensure your students are equipped with the proper learning content curation tools and skill sets to keep up with the digital world.

Take a look at the top content curation tools described below to help you and your students become brilliant digital content curators.

Did you know that every single blogger and influencer is a content curator?

> If you send out curated newsletters filled with blog posts, industry news, recommended products…you have curated content.

> If you select awesome digital content to put in front of your social media audience…you are a content curator.

> If you have selected amazing products or services that you are recommending to your followers…you are a content curator.

> If you have ever made a top 10 list about anything…you are a content curator.

Well now you get the point of this content curation BAD BOY.

Whether you use the term curation or not? You have most likely built an entire audience and following because of your amazing online content curation tools and skills.

If you know what is cool, trending, newsworthy and interesting then you will gain followers.

They support you because you are providing them with information they cannot access anywhere else.


It is nearly impossible to be an expert at everything. We all look towards influencers who can help us focus on what matters.

There is a lot of content and noise in the digital world. We tend to gravitate toward those who provide us with information we need to do our jobs, fill our passions and make us smarter.

Here are some of the ways how online content curation methods used by influencers to curate content:

  • Create an email of the best of roundups (daily/weekly/monthly/yearly) of content you have created and share it with your followers and subscribers.
  • Share important daily industry news with your audience and be looked at as a thought-leader.
  • Curate list of press coverage where you have been mentioned, quoted or profiled to better inform your audience of your standing in your industry.

Identifying new topics to cover and keep your readers engaged does not happen without you researching.  


You have to spend time sifting through to find the best of the web. Top bloggers and influencers spend almost the same amount of time researching as they do creating the content itself.

The one way to save time and create more content is to use best content curation platforms.

They will help improve your productivity and allow you to create content faster and engage with your audience in new ways.

Focusing on the best content curation tools listed below will help you deliver curated content to your audience through social media, email and on your website.

What we know, how we manage and sharing it with others are essential keys to the info-game because it is all about managing people, organising and sharing information effectively with others.

Let us look at the benefits of curating content:-

This is number one for curating and sharing content. Others build an impression of your business by what shows before their eyes.

So then…

Be deliberate about what you want fans and followers to think about your brand.

be recognised as an expert

Be it on Twitter, LinkedIn, Instagram, Snapchat, Pinterest and all the usual suspects.

Curation content on social media is one aspect of your stay on top of mind campaign for being seen as an expert in your field.

By showing and sharing what is important for your business. Every time people see you in their feeds and screens, it is another note in their:

Yes – she is in the game.

you are in the game

It also alleviates the old me, me, me scenario when businesses post only their own stuff. As a social curator you are better than that.

Curating and sharing content keeps you on your business-toes.

keep updated-stay informed

Spending time finding, sifting and reading pieces across the web for your industry will help you learn more about your business.

Those are some of the key benefits of content curation. Now let us move onto the how to do content curation correctly.

If you got something worthwhile to say, create or curate then you have got consumer’s attention.

The more you share, the more consumers you will attract. Use this as your e-carrot to hook them into your email list.

When you help others, others will help you – this is how the universe works.

grow your network

Sharing and curating content can help you make connections with leaders and influencers in your industry.

This in turn could spark conversation with your social media audience in general.

Content curation vs content creation is a required piece for your content marketing strategy.

However writing blog posts, making YouTube videos, or Snapchatting takes time and energy so if you got the time and budget for it then do it.

easier to curate than create your own

Share something excellent that has already been created for you since it keeps the conversation going.

It is a relief to know how you can share what you are reading on your desktop, tablet or phone and even what you watch?

Firstly you will need to determine the topics to share with your fans.

Then locate the articles for those topics. There are content curation tools available for this. You will see some shortly.

how to curate content

To decide on which posts to share you need to consider…

Who should I share this with?

Why would this help them?

Is this a trustworthy source?

Is it unique and worthy of sharing?

Will it make the reader grin, snicker or blush?

Once you are completed the above then you can create the time to schedule them.

When doing this always consider the social media rule of thirds:

> Share a third on personal brand promotion

> A third of curated content

> A third about the conversations happening on social media

social media rule of thirds

Here are some factors to doing content curation successfully:

1. Identify Your Audience

Who are you trying to attract?

What kind of audience are you trying to build?

What content sharing can you engage in that is truly useful?

You are sharing because you care—caring about how this post will help readers do their job better.

2. Focus Your Content Sharing

Based on the audience you are trying to attract, their interest/needs and your own business goals always pick one or two topic areas about which you will share content.

The content you share has to be on topics that your audience cares about and is likely to read since 70% of people will only ever click on one topical category so choose carefully.

focus on content sharing

When you market yourself as a content curator – you will have the same challenges as a brand.

You need to convey your message clearly. This is one instance where you want consumers to apply a label to you – the social media expert, the IT guy, the restaurant critic, etc.

As a content curator – you are marketing yourself as a supplier of good, relevant, timely, interesting and useful information.

You are like a funnel that filters out the rubbish and only promotes the gems.

The more consumers can count on you and the quality of your content sharing – the more they will support you, re-share and click on your links and recommend you to others.

Quality is a differentiator as a curator.

Share on a regular basis. Sharing regularly and frequently gains you visibility.

Here is one of the biggest challenges in consistency – keep your content at the level you originally targeted.

If your audience are consumers who are new to online marketing then make sure you share content for novices.

Do not start sharing content that will only make sense to people already immersed in online marketing.

curate consistently

If your audience is small businesses then start sharing content on business issues and that are consistent.

Always summarise key points or takeaways to help readers identify your content and associate the post with your brand.

Whether target audience read your content or not they will still see an interesting or quirky or useful snippet in their feed.

Generally you want to brand yourself as the curator using your real name.

Ultimately social media is about people not logos. Companies try to humanise but people do not try to corporatize.

When you establish a personal brand via curation, you can carry that brand into your next job or business.

promote yourself

The value of your curation work accrues to you, while also benefiting whatever business you happen to be involved with at the moment.

As mentioned earlier sharing curated vs created content is your opportunity to show some breadth. Others will see how you use the web sphere to be a beast in your space and industry.

Share your own content too – say at a 1:10 ratio. You will look more real and less promotional and this is a killer for building trust.

You may be sharing too much of the same thing like topics on writing, designing, social media or any sort.

mix it up

So you can open up the share-pipes to productivity, self-help, simple apps and other human topics to improve how target audiences work each day.

Ultimately, caring about helping people to get clear, organised and efficient, informed and excited content is for humans to perform their job better, every day and feel great doing it.

Because it is a nice thing to do and it feels good – for you and them.

give credit where it deserves

Add a hashtag or @mention in a tweet or tag the content creator in a Facebook post for any content you are sharing.

Use a social media calendar to map out what you are going to post.

schedule it

Then use available programs to schedule your posts either on a set it and forget it approach one time versus posting multiple times a day.

But do not schedule it too far in advance since you want your posts to be on timely basis.

9. Monitor & Listen Socially

To learn what is working and what is not and what to change and when to change then one must monitor their own social media platforms to better understand social listening.

social listening

You will be able to amend, change or delete any existing content that does not serve your target audience and refine future content to provide better outcome.

Some of the Best Content Curation Tools

Here are the top lists of content curation tools in the market today to help you achieve your digital content curation goals.

They will help you increase your productivity by saving time, communicating effectively, building trust, engage with your audience and much more.

Get ready to find and share the best content across the web in a smart way.

Let us dive into these time-saving top content curation tools. There are in no order of importance since all of them are equally important in their own right.

Some of them are the best free content curation tools and some are payable tools.

LinkedIn Slide Share

Slide Share is the number one place to find PowerPoint and PDF presentations online.

Editors take the time to curate the best Slide Share presentations. It also has a great discovery engine allowing you to search, curate and save the best presentations.

LinkedIn is one of the top content curation tools that also helps you curate, save and share infographics, videos and other types of professional visual content.

Cost: Free


If you are having problems promoting your blog posts and getting traffic then Triberr is a social network that helps content marketers connect with industry leaders and curate their content.

You need to join a tribe which are area of interest, begin curating content and then share your content.

It also helps brands find and connect with influencers through influencer marketing and a self-serve top content curation tool.

It adds a unique way to get your content in the hands of people who can help promote your work.

Cost: Free, Lite at $20/month and Prime $50/month

Content Gems

ContentGems is a content discovery engine. Every day it scans hundreds of thousands of articles from the best online sources and presents you with a stream of relevant and timely content.

This is based on your keywords, social signals, media type, and other filter settings you set up.

ContentGems provides you with the ability to share directly onto social media platform, create weekly e-newsletters or put it directly on your company intranet and/or portals.

You can also plug your content into a variety of platforms, such as Buffer, HootSuite, Feedly, Slack, and WordPress, to name a few.

Cost: There is a free plan and 3 other plan ranging from $10/month, $99/ month and $199/ month.


elink.io is one of the top content curation tools that is a must-have in your tool belt regardless of your profession.

It is the fastest and most professional way to share curated content on any topic in a visually appealing way. Think of it as a professional Pinterest.

The content you curate on elink can be shared via social media as a stand-alone web page, embedded onto any website or sent as a responsive newsletter via Gmail, Mail Chimp or any other email platform.

It also offers a Chrome Extension and RSS feeds for faster curation. This tool pulls a title, description and image for each link that is entered which can be further customised to add your own voice.

Elink.io offers 30+ beautiful prebuilt responsive layouts so you never have to worry about design and can just focus on your content. The website is fully responsive allowing you to access it from any device.

There is no limit to how many elinks you can create so give it a try today.

Cost: Free plan (includes unlimited web pages) and PRO plan starts at $15/month and if you pay annually or bi-annually – the cost per month reduces. Education & Non-profit discounts are available.


Pocket is one the top content curation tools out there that helps you save articles, videos or any other web content in Pocket that you want to read, watch or share at a later time.

It doubles as a discovery platform where users can browse through interesting new content posted by major publications and other content writers or curators.

Pocket has apps and a responsive website that are accessible from every device. You can also view content offline on the go.

It is a great app to collect information you want to read later especially when you are traveling and dubbed as the save button for the web

Cost: Free plan & Pocket Premium – $35.99/year or $3.95/ month.


Bit.ai is a new-age document and content collaboration tool that helps teams collaborate, share, track and manage all company knowledge in one place.

Apart from being a great documentation tool it also brings all your content in one place, making it a versatile content curation tool.

You can add any weblink- Youtube video, Spotify, PDFs, cloud files, social media content, maps, charts, spreadsheets and more to a Bit document and can even embed this document on your website.

If you curate content in a team or colleague environment Bit provides a great way to collaborate and save content easily in one location.

Bit also has robust workspaces to keep everything organised like your curated content can stay in separate folders, making it easy to locate and use when necessary.

Cost: Free plan with limited features and PRO plan starts at $8/month paid annually. Education & Non-profit discounts are available.


Curata is a top content curation tool focused on marketers in enterprises discovery, organise, curate and share the best content from around the web.

Receive relevant content delivered automatically from hundreds of thousands of sources.

It also has an added feature of a centralised calendar to co-ordinate with team members, programs and organisation-wide content initiatives.

Cost: There is a free trial period and then Basic plan @ $499/month, Professional plan @ $667/month and Enterprise plan @ $999/month.


Flipboard allows you to collect content from the sources you trust. We added it to our top content curation tools list because it has a beautiful interface and presents your curated reading material in a magazine format.

It is a helpful way to keep up with your reading in a visually appealing way.

Select our interests and your feed will be curated with articles and recommended stories on those topics. You can also follow others who share similar interests.

Flipboard offers a variety of tools like the Flip.it button which is like a web bookmark that allows you to directly bookmark articles, videos and directly links to your Flipboard magazine.

Cost: Free


Paper.li is a content curation platform for creating online newspapers using the content from Twitter, Facebook, Google+, YouTube and RSS feeds.

This top content curation tool makes it easy for you to find, publish and share content on the web and social media by aggregating content from any web source.

Your content appears like a newspaper and it is a fun way to share curated content that is important to you.

Cost: There is a free trial period and then plan starts @ $12.99 paid monthly or  $10.78/month paid annually.


List.ly helps you to find, create, curate and share list articles on any topic.

This content curation tool is a great social way to engage your audience and share curated content publicly.

They have a great set of collaboration features making it a fun way to share the best of the web socially.

It comes with a Chrome Extension, WordPress plugin and a bookmarlet to help you save information on the go and grow your lists. Have fun creating listings on anything and everything!

Cost:  FREE – 3 free lists for new users, Pro plan @ $4.99/month or $49.99/year and Team plan @ $4.99/month/user or $49.99/year/user


Quuu is also a hand-selected content curation tool. It gives you content suggestions even if you do not have a ton of blogs and online sources you trust.

You select from more than 300 interest categories to get content suggestions.

Choose how many suggestions you would like to send to your social media profiles or your Buffer or HubSpot accounts.

According to their website they hand-review more than 60,000 posts every day and they promise to review each and every piece of content they suggest.

Cost: Free, Pro plan @ $19/month and Business plan @ $50/month.


With Snip.ly you can increase your web traffic when you share curated content.

It automatically adds a personalised call-to-action button to every shared link.

You can curate as much content as you want and drive conversion rates from external content you share.

This top content curation tool is a great way to keep your audience engaged with content you recommend and have a way for them to still interact with you and act accordingly.

Snip.ly allows you to easily monitor your audience engagement metrics and track results.

Cost: There is a 14 day free trial period and then Basic plan @ $29/Month, Pro plan @ $79/Month, Business plan @ $149/Month and Agency plan @ $299/Month


Trap.it is a top content curation tool and marketing automation software that puts your employees’ social media presence to work.

It is a platform that helps brands tap into their employees’ networks and reach a wider audience.

This top content curation tool makes it easy for marketing teams to curate industry-relevant content across multiple verticals.

Built-in analytics and reports provide valuable insight to shape your employee advocacy and social selling strategies.

Cost: Request for Quote

Content Studio

ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content.

It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently.

It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analysing performance, collaborating with the team and a lot more.

Cost: It offers a free trial. The paid version starts @ US$49/month to $299/month.


Pinterest is a visual curation bookmarking tool that helps you discover and save creative ideas.

It is a creative way to discover and share your tastes, interests and hobbies with others in the community.

Users can follow boards, like, comment and re-pin other users content.

This top content curation tool is a great place to collect visual inspiration for a wedding, recipes and more.

Cost: Free


Buzzsumo helps you curate content and identifying influencers who have shared a specific piece of content.

You can search for the most shared content using keywords, find out the most shared content from a specific domain and filter down to specific types of content such as infographics, videos and more.

You can also search by what news is trending in the past 24 hours and what content has been the most shared.

This content curation tool helps you analyse what content is performing best for any topic or for any competitor. You can find key influencers to help you promote your content.

Cost: It has a free trial version. The Pro plan @ $99/month, Plus plan @ $179/month and Large plan @ $299/month.


Quora is a top content curation tool focused on a community who answer curated answers based on their expertise and interest.

Anyone who has an account on Quora can ask a question and community members answer the question in detail.

All answers are searchable and well organised for anyone to access.

Quora pays attention to your interests and user-behaviour on the platform and displays content based on your reading and engagement habits.

Cost: Free


Juxtapost helps you save and keep track of web content you want to save.

Everything you bookmark is categorised into pasteboards. Members of this top content curation tool can follow one-another and find inspiration of the best curated content.

One of the best parts is that you have the ability to preview your content in detail without needing to leave your browser.

Juxtopost also provides an option to export all of your bookmarked data in case you need to organise it via spreadsheets, etc.

Cost: Free


Scoop.it increases your online visibility by helping you discover, curate and publish quality content.

You can ‘Scoop’ any content that you find useful and it will automatically be added to your page.

The content you curate can be shared socially within the network or shared on your social media channels, your website and blogs and newsletters.

This top content curation tool helps you link content directly from Twitter and Facebook page.

Cost: Free, Pro plan @ $14.99/month – paid annually and Business plan @ $67/month – paid annually.

Drum Up

DrumUp mines the web using sophisticated algorithms to find content relevant to your audience.

In other words it helps you energise your social media presence with fresh and relevant content.

This tool allows you to add multiple social media accounts to the dashboard.

You can schedule and share content on Facebook, LinkedIn and Twitter through the tools allowing you to find and share content across multiple social media accounts.

The tool also offers a Chrome extension that helps you find and share content relevant to the article you are reading on your browser.

Cost: Free, Starter plan @ $15/month, Pro plan @ $39/month and Small Business plan @ $79/month.

Post Planner

PostPlanner is a Facebook app for marketers and bloggers to curate and automate Facebook content.

This top content curation tool helps you find the best articles to share with your audience.

It also includes photos, status ideas and much more.

It is a smart way to grow your Facebook marketing team by just adding this tool to your marketing tool belt.

Cost: Starter plan @ $4/month, Solo plan @ $12/month and Business plan @ $24/month and Venture plan @ $59/month – all billed annually.


Feedly is a way to organise, read and share content from your favourite websites, podcasts, keyword alerts and YouTube channels. You can access all of them in one place.

It is a useful tool since it has strong integration features with social media channels so you can easily share articles.

You can also schedule posts with HootSuite and Buffer.

You can also add articles to a read later section so you can access them when you need and you can discover fresh content on niche or broad topics.

It is always in sync so you can access it on a mobile device or via your desktop computer.

Feedly also has good collaboration features and one of those features is their shared boards section so you can work with your team to curate, comment, and prioritise the best articles about specific topics.

Cost: Pro plan @ $6/month, Pro + plan @ $8.25/month – both paid annually and Business plan @ $18/month.

anders pink

You will need to log in with Twitter to use Anders Pink. This content curation tool lets you create a briefing based on topics or sources.

You can add filters or exclude sources during setup or go back to do it later.

Once you are done then your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations.

To keep up to date – you can receive daily digests by email. Anders Pink also integrates with Slack so you can keep your marketing team up to date with curated content on topics of interest.

Cost: You will have to contact Anders Pink for prices to their Partner plans, Enterprise plans and smaller and scaling teams.


Instapaper has been a major player among content curation tools for around 10 years.

With this app you can create an ad-free Instapaper website with content curated from the web and from some of the other curation apps on our list, like Flipboard.

You can read your Instapaper online or on any of the mobile apps which also allow you to read offline.

You can also highlight and comment on content, adding your opinion to make curated content even more useful for your audience.

Cost: Free plan and Premium plan @ $2.99/month or $29.99/year.


No list of content curation tools would be complete without including Twitter.

That is because Twitter’s lists function lets you create lists around particular topics and follow users tweeting on those topics.

Then all you have to do is check those lists and retweet updates or even share content on other social media platforms.

Cost: Free

Wrapping Up - Which Tool Is Right For You?

Before you select the best tools for your business – it is important to understand the role content curation will play in your marketing operations and the size of your team.

If you are a one-person marketing department, the beginner or and intermediate person then the content curation free tolls options should suffice for your needs.

As your business and team grows then you will play a larger role and require more powerful digital content curation tools.

Regardless of your team or business size content curation should become a part of your content marketing strategy.

Great curators build trust with their audiences and become an indispensable resource as they help to sift through online information to distribute what is worth reading.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Content Creation and Marketing Strategies.

Contact us today and see how we can help you curate great content for your business through strategic optimisation.

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The Comprehensive Guide to Content Curation With 21+ Tools

How to Optimise Your Facebook Business Page

How to Optimise Your Facebook Business Page

How to Optimise Facebook Business Page

Now that you have mastered the basics of how to create a Facebook page for business – it is time to think about ways to optimise your page.

These strategies will help maximise engagement so you meet your Facebook marketing goals.

Here is a quick video overview of the steps you can take to optimise your Facebook business page.

We will dig into these components and more in detail below and show you how to optimise your Facebook Business Page.

Accurate Operating Business Hours

It is essential to enter your business hours and it is equally important to update them whenever they change.

When adding new location pages, always ensure that the correct opening hours and days are reflected.

Unlike Google My Business Facebook does not let you customise hours for holidays or other special events.

Accurate Opearting Business Hours

If you have custom hours for holidays and special events then take advantage of utilising Facebook posts or advertising to convey this message.

For example if you are experiencing unpredictable weather or have a special event or promoting a new product you now sell then create a visually appealing post and pin them to the top of your Facebook page so it is seen by those visiting your page.

Custom Username

Having a custom username or short, user-friendly URL for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:


This is definitely not very friendly or memorable name to remember. However you will need at least 25 likes before you can amend this username.

Create Custom Username

You should keep your brand’s name at top of mind. If you are optimising a Facebook location page then we highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

Add Call to action on Facebook

There are hundreds of reasons why people visit your Facebook Business Page and you may not be able to provide them with all the information they need on your page.

But you can provide them with a way to get it by setting up a call to action (CTA) button.

Facebook’s built-in CTA button makes it very easy to give the consumer what they are looking for including allowing them to engage with your business in real life.

The right CTA button will encourage visitors to learn more about your business, shop, download your app or book an appointment.

To add your CTA – click the blue box that says + Add a Button then choose which kind of button you want.

You can choose the suitable destination for your type of business and direct your followers to it.

The full list includes 7 types of actions:  

  • Sign Up – mailing list or webinar sign up page, join the tool.
  • Book Now – hotel or restaurant reservations   
  • Contact Us – contact form
  • Use App
  • Play Game
  • Shop Now – e-commerce store
  • Watch Video
Add Call To Action - CTA

For each type of CTA you will be given several text options to choose from. Select the option you prefer and then click Next.

Depending on the button you chose you may be asked to select some additional options. Once you are ready click Finish and your call-to-action button will go live and this is another way how to optimise your Facebook Business Page.

Just recently Facebook officially launched Messenger for Business to let users chat directly with the companies.

Some U.S. businesses can already have a personal, real-time conversation with their customers.

Messenger For Business

Is there important information you want all visitors to your page to see?

A promotion you do not want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook business page just under your cover image.

It is a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around and another way to optimise your Facebook Business Page.

Start by publishing a new post or scrolling down your feed to find an existing post you want to pin to the top of your Page.

Click the three dots on the top right of the post then click Pin to Top of Page.

Add a Pinned Post

Once you have pinned the post then you will see a blue thumbtack icon in the top right corner.

Example of Pinned Post

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service like responding and assisting customers and also discover new ways to improve your business.

You need a strategy around triaging and managing comments and reviews so do not take this section lightly.

Examples of reviews and comments

If you are prepared to not only respond to your comments on posts and ads then you can implement reviews on your page.

To do this you simply:

  • Go to your Facebook page.
  • Click on Settings.
  • Under General > Reviews.
  • You can then Allow visitors to review this page or if you are not quite ready for this then simply click on Disable Reviews.

Reviews are a great way to show off how well your business is doing.

If you get a less than great review always be sure to respond. This shows consumers that your brand is engaged and cares about making their customers happy.

Facebook Messenger

Facebook Messenger like reviews is another great way to show off how well your business is willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Once again you need to know your bandwidth. If you are willing to implement this step then it requires a strategy. You must consider how quickly you can respond to your messages.

Facebook Messenger Optin

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you are ready to implement this step then go to:

  1. Go to your Facebook page.
  2. Click on Settings.
  3. Under General > Messages.
  4. Then click the button that says Allow people to contact my Page privately by showing the Message button.

This is another way how to optimise your Facebook Business Page.

Tabs are the different sections of your Facebook page like the About section and photos.

You can customise which tabs you want to include and the order in which they appear in the left menu of your page.

If you are not sure which tabs to include then check out Facebook’s various templates.

Facebook Business Page Templates

Each template has a set of buttons and tabs designed for particular types of business.

For example in the Restaurants & Cafes template includes tabs for offers, reviews and events.

To access templates and tabs – click Settings in the top menu then Templates and Tabs in the menu on the left.

While this is obvious if you end up implementing Facebook location pages over and over then this step has to be repeated.

Not only can you arrange these tabs but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business depending on what you do.

You can also utilise the templates that Facebook provides which can also take the guesswork out of how to organise your tabs.

  • Go to your Facebook page.
  • Click on Settings.
  • The on left – click on Edit Page.
  • Once in the Edit Page area you will be able to see the various templates and also place various tabs in order by dragging the three-lined icon to the left of the tabs and move them around.
Edit Page Tabs

Since Facebook is a social network it is a good idea to use your page to build a community for your business.

One way to build community is to connect with other pages that are relevant to your business but not competitors.

For example if you run a shop in a popular shopping area or mall then you could connect with other shops in the same area.

Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business then you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses – navigate to their Facebook page then click the more icon -three dots under the pages cover photo.

Click Like as Your Page. If you have more than one Facebook business page then choose which one you want to use to like the other business then click Submit.

Like Other Pages

This business will now appear in the Pages Liked By This Page section on the right of your page. Here’s how this looks in practice:

Pages Liked By This Page

Pages will receive a notification when you like them and may check out your page or even give you a like in return and will also optimise your Facebook Business Page.

Payments via Facebook

Facebook launched a payments feature on its Messenger app available on mobile and desktop.

Payments can be made with a debit card and the best part is Facebook will not charge you for it.

Payment Via Facebook

At the moment payments are only available for United States’ users and are limited to circles of friends.

We hope that it will soon become accessible in other countries and useful for businesses as well.

Facebook is currently testing a new feature called Saved Replies which is going to help business page owners’ speed up communication with templates.

This will save you precious time from repetitive customer service inquiries. Saved Replies enables you to create a message and save it for later use.

It will be accessible via the messaging interface within a particular message view.

When the message pops up – the Saved Replies will appear on the left sidebar with the Manage Replies button at the bottom.

Saved Replies

Prepare generic replies for all of your frequently asked questions and always personalise them before sending.

This functionality is targeted for small business including start-ups and e-commerce shops that are not using any helpdesk platforms like Zendesk.

Your Facebook page settings allow you to get into some pretty fine detail about who can administer the page, where your posts are visible, words banned from the page and so on.

You can also see people and pages who have liked your page, control your notifications and so much more.

Think of the Settings tab as your behind the scenes console for every adjustable parameter available to you.

Take a few minutes to go through each setting and make sure that it is optimised for how you want to manage the Page and how you want your audience to interact with you.

To gain access to your inner folders – just click Settings at the top right of your Facebook page.

Review Your Settings

Check your settings regularly since your preferences and requirements may change as your business and social following expand and grows.

For even more control over who can administer your page and to control the roles filled by team members, contractors and agencies consider setting up Facebook Business Manager.

This will allow administors to fulfill their respective roles thus optimising your Facebook Business Page.

The more information you have about your audience the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page and the content you share.

To access Page Insights click Insights in the top menu of your Facebook business page.

Facebook page Insights

Facebook Insights gives you information about your page’s overall performance, including some data on audience demographics and engagement.

You can see metrics on your posts so you can understand how many people you are reaching. You will also see how many comments and reactions are gained from specific posts. This data will help you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call to action button, website, phone number and address.

This data is divided by demographics such as age, gender, country, city and device – making it easier for you to tailor future content to your audience.

To access this information click Actions on Page in the left menu.

For more in depth information – check out the post on how to use Facebook Page Insights.

No optimisation tactic can save your Facebook page unless you update it often and engage with your audience.

There are a few audience-building hacks you can try:

  • Ask questions to engage your followers in discussions.
  • Post curated content with the help of tools like DrumUp which saves tons of time.
  • Upload short, well-annotated videos.
  • Stream live videos from virtual events.
  • Tag other business pages your industry tools and non-profits.
  • Upload images, collages, quotes, team photos, etc.

You can use visuals to further market your business without being to sales orientated or intrusive.

One can also create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver!

Backlinks help boost the credibility of your Facebook business page and may help improve your search engine ranking.

They also help direct new potential followers to your page. Always include a link to your Facebook page at the bottom of your blog posts and where appropriate on your website.

Encourage other companies and bloggers to do the same when you collaborate so both of you benefit the maximum exposure and returns in followers, likes and shares.


Of course the overarching objective of Facebook is to stimulate engagement and produce valuable and exciting content.

Therefore tailor your language to your audience, be personal and use fresh and simple wording. 

Executing these optimisation tips will improve your Facebook Business Page visibility and user experience which are crucial for your success.

These are effective ways how to optimise your Facebook Business Page to stay on and ahead of your targeted audience.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Facebook Business Page.

Contact us today and see how we can help you increase or boost your Facebook Business Page through strategic optimisation.

For full Social Media Marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

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How to Optimise Your Facebook Business Page

How to Increase Engagement With Video Content Marketing

How to Increase Engagement With Video Content Marketing

Increase Engagement With Video Content Marketing

Video content marketing is not what it used to be a few years ago. Today it has become a lot more serious and more effective especially for businesses that have already managed to build an audience.

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals.

Why video??

Because it works and nearly everyone is watching video these days in one way or another using different devices like mobile, tablets and laptop.

How Video Content Can Help Businesses

You will notice that video content is being consumed like never before. YouTube has become the second biggest search engine in the world.

Yes – not Bing or Yahoo but YouTube is where people are searching on after Google for everything. Product demos, how-to videos, Tutorial videos, Explainer videos – you name it they are searching for it.

Here are some more video content marketing stats to convince you about the power video holds on the web:

  • 82% of Twitter users watch video content on the Twitter.
  • 92% of mobile video viewers like to share them with others.
  • 87% of marketers leverage video content as a marketing tool.
  • 93% of Twitter videos are watched on mobile.
Video Content Marketing Statistics

This means that as a business you should not take video content marketing for granted.

With time your competitors will be leveraging video which means you need to start your video content marketing strategy now.

The content value of your video should not be underestimated if you want to succeed with your video content marketing efforts.

Visual Means High Impact

Storytelling Using Video

How can you use video content marketing strategy? It is important to understand what make videos click. One reason is that videos allow you to tell stories.

How do ….

Stories allow you to connect with your target audience. You as a marketer can leverage stories to create powerful impressions and long lasting relationships that deliver.

Video has the potential to help your prospects and customers understand your business and create a ground for future promotions.

Audience with Video Storytelling

It is also an amazing way to spread your ideas with meaningful exciting stories.

Consumers are more likely to engage to a narrative video that tells you the value of the product rather than a sales pitch.

What’s more …..

They are more likely to be connected emotionally to a brand if they feel that their lives will change once they use it.

You can use video to experiment with new and brave content to touch the emotional side of your target audience.

Because videos are a mixture of sounds, visuals and motion so they allow you to create a deep and meaningful connection with your target audience whilst positioning your brand in the best possible way.

Visual Means More Retention

In order to make the most of video content marketing you as a business should be aware and understand how to use it correctly.

Until you realise the true power of video content marketing strategy and take the right steps to leverage it you will not see the results you would like to see.

What is Video Content Marketing?

Video content marketing is nothing but the production and online distribution of content that is educational or informative in nature.

The aim of this content is to convert online content consumers into leads and customers.

What Is Video Content Marketing

It should also provide enough information to current customers and convince them to become repeat customers.

Video marketing can be used across various social media platforms with the help of different types of video content marketing strategy.

Obviously video is a big part of this strategy and not just limited to text.

Visual Content Statistics

Since video is a strong and effective way to spread your marketing message it can take your content marketing efforts to the next level.

This depends on how well you execute your video content marketing campaign and what do you want to achieve from it.

Why Use Video Content Marketing

Now you should know what video content marketing is and how it is growing rapidly.

It is a video content marketing tactic that your business needs to incorporate in order to get a higher return from your online marketing efforts.

Why Use Video Content Marketing

Below are a few reasons why you should invest in video content marketing ideas and make it a part of your core business strategy.

1. More Conversions

When it comes to video content marketing campaign the ultimate metric that matters is the conversion rate.

Yes …

So if you are not converting your prospects into leads or customers then your business is not growing.

By leveraging video content marketing you will be able to get more people to sign up for your newsletter or purchase your product or services.

Video content can give your prospects the clarity they need to make the final decision.

It gives you a certain edge over competitors and since quality video is not as easy to produce it can take a while before others catch up with you.

More Conversion with Video Contnet Marketing

A recent research shows that 70% of marketers have found video content marketing more conversion-friendly. It can help you get better results with minimal efforts when done correctly.

Studies have proven that visual content works great when it comes to engaging with your target audience.

Customers like to consume content that is visually appealing and engrossing not just pictures or photographs. Video content is proven to be a big part of the visual content movement.

Video or Visual vs text

With ever increasing consumers watching more video content on social media platforms like YouTube, Facebook, Instagram and Twitter you can see how video is helping generate strong engagement from target audiences.

When you create and share video content with your social followers you have a 10X chance of them engaging with your video that often translates to more shares, likes and comments.

Think About It - People Remember

Keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the results you are able to generate.

Looking around social media platforms you will find that videos are being shared the most in comparison to other content types.

Why are they …

There are many reasons why people like sharing videos and one of them is that people connect to the right video content on an emotional level.

By creating videos that appeal to the emotions of your target audience you will give them a reason to consume your content and also spread it across their own network.

Video Content- Emotional Content

Just look at a traditional blog post you will not find the emotional cues that come with video content.

Everything can have a positive impact on the viewer – from the tone of voice to the sound effects or music being used. This makes your content stand out from the rest and also memorable.

When consumers watch your video that evokes their strongest emotions like happiness, awe, anger, sadness and more it may not push them towards taking action immediately.

Internet Traffic Is Video Content

However it will help them make a buying decision later on when they see more such content from you.

Therefore if you are in the B2B or the B2C market -impressing the emotions of your target audience with video content marketing can and will help you bring in more business.

4. Higher Accessibility

Let us be honest now video production is no longer a difficult task compared to a few years ago.

Really ??

You do not need to spend a lot of time on creating a video or have a huge budget to achieve studio level quality.

Video Content Marketing - Click-Swap-Render

Yes – previously video content was only for the big guys who were able to produce it.

Today – thanks to the advance technology and with new or innovative tools available creating and launching video has become much more affordable.

Creating video is much easier

In fact it will keep getting easier as more and more businesses jump into producing their own videos and starting their own channels.

5. Easier SEO Results

Can video content marketing have an impact on SEO? Do videos help you rank higher in the search engines for keywords that are hard to rank for? The answer is – YES provided it is done correctly.

There is no doubt that Google and other major search engines love video content and would not hesitate to rank it higher than traditional articles.

Videos increase Conversion Rate by 80%

Recent studies confirm that by just adding video content to your site: 

  • You are 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • On your landing page this can boost your conversion rate by up to 80%. (Unbounce)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • On average people spend 2.6x more time on pages with video than without. (Wistia)
  • Video is expected to make up 82% of internet traffic by 2021

This shows you that quality video content can make a big difference on your conversion rate and also generate organic search traffic.

Using video for marketing is more effective when you take a prospect though a well-defined video content marketing funnel.

By implementing video you will be able to generate more sales with your video content strategy.

Video Marketing Funnel

With the help of a proper video content marketing funnel you can:

  • Create more awareness among your target audience about your product or service while creating a positive impression on them. This is the first and the most important stage of content marketing because without awareness it is impossible to build trust.
  • Focus on the problem and the solution you offer, clearly explaining the benefits of using your product and educating your audience. This is the second stage where you help your prospective buyers understand how your products or services can help them.
  • Stand out from the competition and make it easy for prospects to reach a buying decision and do business with you. This is the final stage of the funnel where you can expect to actually close the sale.
  • Obtain thank you and success stories to help you with new releases and retain your current buyers.
Video Marketing Funnel equals Higher ROI

To make the most of your content marketing funnel it is important that you use the right type of content to take potential buyers through it.

When using video content marketing funnel – you become stronger by getting a higher return on investment (ROI).

You will find that video is the perfect medium to get more of everything from building brand loyalty to increasing your conversion rate.

Should you wish your video content marketing to deliver results then you need to take consistent approach to it.


Below are seven proven tactics or ways to help you make the most out of your video content marketing efforts to increase engagement.

There are in no order or importance since all of them are equally important in their own way.

Consistency plays a big role in any competition.


Because videos are visual which means you are free on how you present the content.

Every video you create can help your viewers resonate with your message by being consistent.

Your brand’s personality, design and look matters to a great extent in keeping your consistency high.

For example if your videos have a voice-over always ensure that the colours and designs in the videos you use stay consistent.

Create a Video Content Calendar

Similarly if you are creating videos with people in them then keep using the same cast so that your viewers are familiar with them.

You may also want to plan your video content well in advance by creating a video content calendar to ensure you are consistent with timing.

Your videos need to be customised to fit across all the relevant video platforms. The one size look fits all approach does not apply here.

So when posting on Instagram then it helps to create videos that look more natural, unedited or spontaneous. However on YouTube and Facebook people expect a professional feel and that is what you give them.

There is no doubt that your video content marketing plan has many other valuable video sharing channels or platforms that you can tap into besides YouTube.

No way …

Your aim is to reach out to your target audience in the best possible way and that is by focusing on all shareable platforms.

video marketing by platforms

The obvious reason why you need to consider other platforms is because of the potential to connect with various audiences.

For instance Facebook users discover video content in a different way compared to You Tube users and the different platforms have people from various age groups using them.

This is why it makes sense to leverage as many video platforms as you can and make sure to spend time on platforms where your target audience are watching most of the time and increasing engagement.

YouTube and other social media platforms such as Facebook, Twitter and Instagram tend to auto-play videos without sound.

The user may or may not choose to watch the video with sound. Statistics show that up to 85% of videos viewed on Facebook are watched with volume down to zero.

The simple reason for the silence revolution in the video world especially on social media is that consumers are increasingly watching videos on their mobile devices during office hours.

optimise for silence

Especially with people around them and this has become the norm that many users prefer to view videos with sound turned off on their social media platforms.

So how do you impress users when they are only watching and not listening?

By creating attractive, relevant and quality visuals that make the video feel engrossing. If there is dialogue in your video then add subtitles.

In short – have sound in your video but also optimise for silence and add subtitles for increased engagement.

Powerful video content marketing is all about giving immense value to the viewer in any form you choose.

Your content strategy should focus on adding value to the lives of your target audience.

How you provide this value is subjective depending on the different type of audiences.

video content Subjective Quality

You can give value by creating and publishing entertaining and informative videos or choose to create videos offering specific niche or industry related knowledge.

Just remember that any videos you produce must be watchable and enjoyable.

It should not be a drag, irrelevant or not valuable so be interesting, stay relevant and seek ways to increase engagement.

Today it is all about finding the best piece of content and internet users are not as patient as they used to be.

So do not be surprised if people jump your video to look for another one if they do not find it enticing enough.

online video attention span

The solution is to hook your viewers without wasting their time and delivering on your promise. You only have a few seconds to impress them which is less than 10 to be precise.

So start creating an interesting, relevant and quality video to reach out to your target audience.

Whatever your video is – long or short just give your viewers a reason to watch it without skipping it.

If you are investing in video content marketing then you need measurable results.

Having a clear Call to action (CTA) makes real business sense and it should not be ignored.

What is the use of video content marketing if there is no proper call to action in place?

CTA in video Content Marketing

Call to actions in videos can be complicated. Simply prompting viewers to visit your website or subscribe to your newsletter at the end of the video is usually enough.

But if you want to go further then why not have a call to action come up right in the middle of the video when the viewer is deeply engrossed in the video thus increasing engagement.

prompting CTA in middle of the Video

Over stuffing your videos with multiple call to action is a definite no. The last thing you want is to annoy your viewers who will then bounce away from the video and avoid sharing it with others.

Keeping up with quality is extremely important on any social media platforms because they are moderated by real communities.

Users will not think twice before giving your videos thumbs down if they do not see quality.

video content quality

So say hello to HD video content that people like to view and share with others and no to low-definition video.  

As video platforms improve in quality and service they expect to give their users a better experience whilst improving and increasing engagement.

Remember – quality over quantity is the number one rule of creating amazing video content.

To create amazing video content marketing ideas can seem challenging but it is not impossible.

What you do with video depends on your goals and if you are clear about them then it should be easy.

Below are a few video content marketing ideas that you can use in your business depending on your marketing goals.

Re-Purpose Your Content
  1. Share your business’s value using videos which can be anything from repurposing blog posts to staff testimonials.

The idea is to create video content that makes your brand stand out.

Just remember the more your audience sees your brand as unique and trustworthy the better it is.

Share Content On Social Media
  1. Deliver company news and making important announcements with videos must be shared through your social media channels.

Use a video explaining the benefits of a new feature on a product or create a video detailing the ins and outs of a special event that is coming up soon and how viewers can become a part of it.

Run a video Facebook ad and share it with your target audience when running a special promotion.

  1. Provide a product demo for those who do not want to read so they can see your product in action.

When prospective customers see your product in good running condition – you have position yourself as a trusted brand.

Show your audience what your product is about so it sells itself.

Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.

Demonstrate With product demo video
  1. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise.

Help your audience understand the difficult areas of your market.

Make their lives easier with your videos and in return they will give you more business.

Create Evergreen Content

For bigger brands especially those with technical products – animation videos are a great way of breaking down complicated subjects and features into an easy to digest medium that anybody can understand.

Because of that reason it is no surprise that animated videos are most often used as explainer videos which works well on a sales landing page.


Now is the time to start using video content marketing ideas to showcase your business, brand, product and services.

If not you would be missing out on massive opportunities to engage with your target audience and losing ground to your competitors.

No matter what type of business you run – video content marketing can and will help you grow.

However if you are finding it difficult then seek a great video content marketing agency like Best–Digital Marketing Services with a solid vidoe content marketing strategy.

Contact us today and see how we can help you utilise your brand, your audience and your goals – to start creating video content that gets the best results.

For full content marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your Video Marketing needs:-

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How to Increase Engagement With Video Content Marketing


23+ Productivity Time Saving Hacks for Content Marketing

23+ Great Ways To Use Productivity Time Saving Hacks For Content Marketing

Productivity Time Savings Tips For Content Marketing

Most of us wish there was either more time or fewer things to do in a day.

This has been a worsening problem for years but even more so now since we entered a global pandemic.

Content marketers face the same problems at work like everyone else and job stress is one of the most common types of stress according to the American Institute of Stress.

The most common cause is workload and it is clear we need less on our plates.

Do you want to increase your productivity and reduce your stress levels?

A few simple changes in your work habits can make a huge difference.

How many of us work in a company culture that prioritises mental health and self-care enough to give us fewer projects when we are burnt out?

Save Time & Be Productive With Content Marketing

Unfortunately – not enough therefore we need to come up with solutions to streamline, organise and optimise your marketing processes to get the same results without working so many hours.

If you are one of those who can never find enough time in the day to finish everything you want to then this article is for you

There are ways to do this at every step of the content marketing process and for every type of work you do which can add up to saving hours per week.

Here are a few tips to help you save time and make the most of your working hours.

How to Plan Content More Productively

Let us talk about setting the idea stage. Planning and idea creating can be done more productively without compromising any cost to creativity or effectiveness.

Here we will be providing you with some of the most essential tips or hacks how to increase productivity whilst saving time when creating your  content marketing strategy, plan or ideas .

1. Plan Before You Create Content

Jumping into content creation without an outline or overview of what you want to achieve will result in you having to do more revisions later or even re-do some of your work from scratch.

Save yourself time in the long run by investing a few minutes in making an outline when you start working.

When you know which points you want to cover you will be able to produce the piece more quickly and easily.

Always plan in advance how you are going to promote and repurpose your content.

Plan Before You Create

That way you are not scrambling or wondering what to do next once you hit publish on something new.

This planning can include:

  • Where you are going to post or promote your content.
  • What format that promotion will take.
  • When will the promotion take place and it can be both short-term and long-term.
  • How are you going to repurpose that content?
  • When is that repurposing going to happen?

In fact there is more planning and project management at this point in the content lifecycle than there is in the writing process.

2. Know Your Audience.

You can save yourself time and revisions by knowing who you are creating content for in the first place.

Make some audience personas if you have not already and keep them in mind as you work.

Know Your Audience

Think about what kind of tone and approach will be most effective with your existing and future target audience. 

3. Set Clear Goals.

Goals give you a road map to follow which means that you will spend a lot less time fiddling around with any unimportant work thus saving you time.

Set weekly, monthly and yearly goals for your content marketing strategy and make a step-by-step plan to achieve them.

Set Clear Goals

If a job on your to-do list does not help you to move toward your goals then rethink whether you really need to be doing it.

4. Use To - Do Lists.

To-do lists are a great productivity tool – they let you organise your priorities and see at a glance what you still have to finish.

Be realistic with your to-do lists. If you try to cram a week’s worth of work into one day then you probably would not get half of it done and you might end up discouraged at yourself.

To Do Lists

All the day-to-day customer feedback and insights need to be captured in an idea file to reference when it is time for your next dedicated brainstorm.

Focus on finishing two or three main tasks every day where possible without putting any pressure or stress on yourself.

5. Brainstorm Content Ideas in Batches

When you or your team sits down for dedicated brainstorming or idea sessions make the most of that focus on creative thinking.

Once you get into the zone do not stop at one idea. Come up with as many as you can as this will save you time in the future.

For example – sit down and come up with the appropriate content marketing ideas until you run out not just for a post at a time or for a week.

Brainstorm Conetnt Ideas In Batches

Because if you have ever had a deep brainstorming session you will know that the first idea is the hardest one to come up with.

Take the first idea and follow it down whatever path it takes you since this will help you plan and come up with content marketing ideas for a whole content marketing campaign rather than one by one.

6. Capture Ideas as You Have Them

Even with dedicated brainstorming sessions you are still going to come up with a lot of ideas on the roll.

In fact – we recommend it.

We have dubbed it living in practical idea mode and you need to be sure to capture those ideas as it pops into your head.

Capture Ideas As You Have Them

For example – say when you are chatting to a colleague or customer and you realise that this could or should be a blog post then write that down immediately.

So when your brand receives a social media mention that makes you say the same thing – screenshot it and save it for later use for content marketing on social media.

The content creation process is still a lot to streamline to save time. And is still the continuation of productivity time saving hacks for content marketing.

Let us talk about a few of the ways you can do that.

Know what kind of worker you are and take advantage of it.

If you are a morning person then tackle your tough jobs as early in the day as possible.

Work While You are Alert & Active

Outlines are essential and a lot of people think it is a waste of time to think and map out what you are going to say before you tackle the task.

This is like saying it is a waste of time to figure out your route or look at a map before starting a road trip.

Use Outline As Skeleton

For example – say when you are chatting to a colleague or customer and you realise that this could or should be a blog post then write that down immediately.

So when your brand receives a social media mention that makes you say the same thing – screenshot it and save it for later use for content marketing on social media.

Multitasking might make you feel productive but according to neuroscientists it is actually just distracting you from both of the things you are trying to do.

It also depletes your energy, leaving you with less will power and motivation for later.

Do One Thing At A Time

No matter how full your to-do list is – do not be tempted to multitask. Always knock out one task at a time as this will save you time in the long run. 

4. Do Similar Tasks In Groups

Try to do similar tasks all at once instead of spreading them out over the day or week.

Once you hit your rhythm with the first task then all the rest of them will be easier.

For example – if you need to make several phone calls – block off half an hour to get them all done.

5. Separate Research from Writing

Another way to save time on the actual writing is to perform any research and collect any links you need before you start forming full sentences.

This research can include:

  • Pulling the links to any existing blog posts you want to reference.
  • Finding examples that prove your points.
  • Interviewing experts or asking for written quotes.
Separate Research From Writing

You want to do whatever you can so that once you get into the zone and start creating without opening up Google in a new tab to look anything up later.

Research is like rabbit holes and is another way to get distracted from focusing on writing.

6. Take Comfort Breaks.

Pushing yourself too hard is counterproductive and you will get mentally fatigued, make more mistakes and need longer to recover later.

Keep your energy levels up by pacing yourself.

Take A Break

Take a few minutes every hour or two to get up and stretch, make a cup of tea or read a few pages of a book and drink lots of fluids.

If you tend to forget to take breaks then remind yourself by using a timer or an alarm of some sort.

7. Divide Long-Form Content into Short Sessions

Finally when it is time to start writing – do not spend hours and hours on writing if you can help it.

If your content is going to take more than a few hours to produce then break it up into shorter sessions with breaks in between.

Divide Task Into Short Sessions

And feel free to extend your writing sessions to what works best for you.

As we mentioned earlier there is still a lot to do once you press publish and yet so many of us lack some sort of system or process for doing it.

Therefore any method of organisation or systemisation will save you time and effort in the long run.

And since this has a compounding effect so the sooner you do them the more time you save.

First get the overall content distribution and promotion process organised.

Create Repeatable Process

Decide on an overall checklist or system to use as a starting point for each piece of content and that includes things like:

  • Where and when to post on social media.
  • Where to schedule those social media posts.
  • List of communities or forums that can be used in distribution.
  • Relevant influencers to email with outreach.
  • How to email your newsletter subscribers about the content.

This can be customised for specific campaigns or pieces of content but having a system to start with will save time spent scrambling.

Do you hate spending time on repetitive or monotonous tasks? There is probably an app out there that can make your job simpler.

For example HootSuite and Buffer<