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How To Clear Cache On Laptop Browsers

How To Clear Cache On Laptop Browsers?

How To Clear Cache On Laptop Browsers?

Getting information and data from around the web takes processing power and time. The data needs to travel from one server to another. Using caching cuts down on this time and resource usage.

What is cache – answering this will depend on the context. In simple terms cache is a way to save and quickly recall frequently used data. Managing your cache especially when using WordPress can be the difference between a smooth, fast-running site and a frustratingly slow site.

This blog will answer the questions – how to clear cache on laptop browsers and what is cache and we will provide some insight into how to manage yours on different browsers.

How To Clear Cache On Laptop Browsers 1

What Is Cache?

How web caching works? Cache takes data processed by an app and stores it for later use. It does not have to be in the browser per se but you will find websites and their underlying technology use cache a lot.

Caching is the term for the process of storing and recalling the saved data.

Cache usually includes two elements:

  • The caching software itself runs the process and shuttles it between the various other elements.
  • Random Access Memory – RAM and In-Memory engines which stores the data passed by the caching technology.

These elements have to be high-quality and collaborative. Slow-performing RAM will not be able to recall the data quickly enough for the software to use it efficiently.

what is cache - caching

A cache is almost and always necessary for most web applications especially given how large page file sizes are. A solid implementation can give you precious seconds back in some cases.

A user who remarks that a site loads fast gives an indirect compliment to the caching software at the heart of the website’s server.

How Cache Can Help You Optimise Websites

In today’s world computer technology is constantly expanding hence memory, hard disk space and other such computer processing elements are increasing in size at a rapid rate. Those were the days when 64 KB of RAM in our personal computers was a wow factor, today there are Gigabytes – GB of RAM on tap.

Websites are also becoming heavier due to the demands of modern web development and related technologies place on-site code. It not only requires more processing power for an end-user but also a more robust server and the technology to accommodate. Without memory and caching – the loading speeds slows to a crawl.

page speed matters

That is why Search Engine Optimisation – SEO has recognised that page speed is a primary factor for ranking websites. While the exact details are not known, the ranking factors that go into the placement of a site in the Search Engine Results Pages (SERPs) include references to site speed.

While ranking metrics will not use site speed as a direct measurement as you would like to imagine it since there are too many factors in play to use it as a reliable metric in itself.

There are a lot of other aspects to take it into account. For example – the quality of your website’s HTML code and the loading times from within Google Chrome have an impact as well.

page loading speed

Regarding User Experience UX – A longstanding metric states user will abandon a page after only two seconds’ wait. It brings up a few issues:

  • Your Google Rank Brain optimisation — which includes bounce rate needs to be spot-on or else your SEO efforts are dead in the water.
  • A faster site loading speed will help keep your bounce rate in check.
  • The UX of your site is one of your website’s most critical elements.

Caching can help in all of these areas by reducing the time it takes for your page to load. What’s more – the resources your site uses will be lower and further reduce the impact.

2 seconds rule

Summary – a site that loads fast with the most relevant and up-to-date information will perform better than the rest.

How to clear caching on laptop in different browsers

How to Clear Your Cache

One of the more common needs is to know how to clear your cache. As you may expect there are a few ways to do this and it depends on your device or browser. We will take you through the various approaches – starting with your desktop browser.

Clearing Your Browser’s Cache

By far the most common relationship an end-user will have with caching is within the browser.

Clearing your browser cache is a tried and trusted way to get things working again if there are issues. It is a method often presented as much as turning something off and back on again.

Each browser will have a dedicated preferences screen to give you access to the cache to various degrees.

How to Clear Cache and Cookies In Chrome

To clear the cache and cookies in Chrome – you will need to access the browser’s Settings menu. There are three different ways you can get here.

The first way is to click the three vertical dots icon in the top-right corner of the screen – hovering over More Tools and then selecting Clear Browsing Data.

how to clear cache on google chrome

You may have noticed from the above image that there is a shortcut key you can use. To go straight to the page to clear your cache and cookies – press down simultaneously on the Ctrl + Shift + Delete keys.

Alternatively you can enter chrome://settings/clearBrowserData in the address bar.

chrome-setting-clearbrowserdata

Regardless of which method of navigation you choose – you should now be at the Clear Browsing Data window.

The first thing you need to do is select the time range for deleting the cookies and cache. Click the arrow in the box next to Time Range to expand the menu and then select the desired time range. This is set to All Time by default.

clear browsing data

Next check the boxes next to Cookies And Other Site Data and Cached Images And Files. You can also clear your browsing history here too.

Once the boxes are checked – select the Clear Data button.

clear data

After a few moments your cache and cookies will be cleared.

Why clear the cache?

You generally would not need to clear Chrome’s cache. When all is working properly Chrome manages the cache – making room as needed.

Clearing Google Chrome’s cache is a diagnostic tool you might use when things do not seem to be working properly. For example if pages are not displaying properly or it just seems excessively slow or otherwise broken – clearing the browser cache is an easy first step. It harms nothing and might fix things.

Since the cache is a speed optimisation – the only side effect of clearing it might be a temporary performance hit where pages might take just a little longer to load the first time you visit them after the cache has been cleared.

How To Clear Cache In Firefox

Open Firefox on your Mac or PC. Click the menu button in the upper right hand corner of the browser. This appears as three lines. Click Preferences which is located next to a gear symbol. 

how to clear cache in firefox

Click on the Privacy & Security tab on the left hand side. Scroll down until you see the Cookies and Site Data section. Click Clear Data. Check the box next to Cached Web Content. Click Clear – to clear your cache.

clear cached web content

How To Clear Cache In Safari

Click on the Safari tab at the top left of your screen and choose Preferences… from the dropdown menu.

how to clear cache on safari

Click the Advanced tab of the menu that pops up. At the end of the tab – select and tick the Show Develop menu in menu bar box and close the Preferences menu.

show develop menu in menu bar

Click the Develop tab from the Safari menu at the top of the page. Click Empty Caches from the dropdown menu. 

Click Empty Caches from the Develop tab

You can quickly get to the Microsoft Edge clear cache settings if you type edge://settings/clearBrowserData in the address bar.

how to clear cache on microsoft edge

Or alternatively the Microsoft clear cache menu can also be reached by clicking the ellipsis icon near the top right corner and selecting settings in the menu.

choosing ellipsis icon and settings

Microsoft Edge will now open a new tab with all of its settings. Select Privacy, search and services on the left. On the right side of the screen Edge will show all the privacy related settings.

privacy search and services

Here you may have to scroll down a bit in order to access the Clear browsing data section – where you will see a button that allows you to choose what to clear.

clear browsing data 1

Now Edge will display an overview not only of the different types of data you can clear but also the time range of the data you want to clear.

different types data to clean

Now with Microsoft Edge you can keep your browsing history and autofill information or saved passwords that Microsoft Edge has conveniently saved for you over time. If you only want to delete your most recent browsing history then that is possible too.

You can select whether you want to delete date from the last hour, the last 24 hours, last week, last month or all time.

clear time range data

Besides selecting over what period of time you want to delete browsing data, you can also choose what type of data you want to delete.

delete browsing data

How to Clear the Cache In Opera

To clear the cache in Opera – open the browser on your computer.

Click the Opera logo from the top left. This will expand a series of controls for the browser.

how to clear cache in opera

Click the Settings option from the list. A new tab will open.

click on settings

Scroll to the bottom and click on Advanced. This is where you will find the Opera cache location in settings.

scroll to bottom and click on advanced

Click the Clear browsing data option.

clear browsing data option

By default Opera will select all three options in this basic screen. This will clear the history of sites you visit, cookies and site data and all cached images and files on the computer.

Select all you want to remove and click – Clear data. You can also select the time range of files – this way you can save data for older sites while troubleshooting or clearing newer ones.

clear data 1

NOTE: You can also use the Advanced tab from this window if you want additional options. From here, you can target specific types of data you want to clear from Opera’s cache.

click advanced tab

After a few moments – the cache is deleted and you are brought back to the advanced screen. The time it takes to clear the cache in Opera on a PC depends on the number of files you have stored.

In reality it can take anything from a few seconds to several minutes for Opera to clear the cache.

It is not always bells and whistles with caching. The main concern is implementing a cache that works exceedingly well. A large and frequent caching cycle is not necessary for many small websites or non-enterprises or networks if your pages have not changed much.

On the other hand – a strategy and implementation that does not cache enough or in the right way will show outdated pages. This issue can sometimes happen with WordPress websites and there are tricks and tips to overcome it.

Consider a pandemic resource site that has to update its information regularly. Now consider how inadequate or non-existent browser caching could impact the page.

The good news is that getting caching set up to mitigate or lessen the impact of these drawbacks is straightforward.

We have already noted how caching is involved in several different ways across computing in general.

Now we are looking at non-CPU caches. If you check at the Apple MacBook specs, you will notice there are often a few megabytes -MB of caching included in the processing chip:

technologies that use caching

This caching also holds for mobile devices. Here we are looking at caching that uses servers in some capacity and below are some of the different technology we are talking about:

  • Browsers. A browser cache is the first thing you will think of when it comes to technology. It stores regular requests in the cache for faster loading on the next call.
  • Devices. While the CPUs themselves are beyond the scope of the article, the browsers and apps on the device will often use the storage and RAM to cache data.
  • Apps. Yes the apps can also have a cache to store oft-used data. Once again – this is going to use on-device storage that is not the CPU to cache data.
  • Servers. Another everyday use for caching. Some of the server data that shuttles around can be stored and recalled for faster execution and processing.
  • Domain Name Server – DNS caching. A focused application for caching. The machines involved here do nothing but cache data so the front-line servers can shuttle data while the DNS caches ensure a smooth operation.

It is worth pointing out a few points on related technology to caching. For example – you may consider that storing cookies is similar to caching web pages which may be true.

Cookies are stored on your computer after being triggered by the browser. The difference is that cookies store information about you and your usage rather than the page state.

content delivery network -CDN

A Content Delivery Network – CDN does the same thing as caching on paper. CDN stores the whole website as a set of static files rather than working with the site directly while it has the hallmarks of caching on the surface – it is a different way of storing and delivering websites that still need caching to run fast.

Some CDNs like Cloudflare take care of both aspects and more which makes client sites faster and more secure.

Despite our love and affection for WordPress it is not the fastest platform around. If you are using WordPress for your website – you will need to employ caching to help serve up a rapid experience. Your site speed is a joint effort between you, your host and your choice of caching plugin.

best wordpress caching plugin

For customers – a dedicated WordPress caching plugin will likely be an excellent addition to your setup.

There are many solutions available in the WordPress caching plugin arena and having to make a choice could be overwhelming. Let us take a look at some of our favourite options.

There are in no particular order of importance since all of them are equally important and highly recommended.

WP Super Cache

The most straightforward option is to choose WP Super Cache. The WP Super Cache plugin is considered the official WordPress caching plugin. It serves static HTML files in place of your dynamic PHP files which are what almost all of your visitors will see – all without experiencing any loss of functionality.

WP Super Cache

What’s more is that the plugin includes preloading, garbage collection -removing cached items that are no longer required, a CDN and REST API endpoints for developers. It is a solid entry point to caching plugins and could be all you need.

W3 Total Cache

W3 Total Cache has been on many users’ install lists for a long time. The W3 Total Cache plugin is billed as a Web Performance Optimisation -WPO framework and claims to be agnostic to the choice of the web host.

It is packed with features and functionality but it is notorious for being overwhelming to new users. W3 Total Cache has many features but you need the time to use it most optimally.

W3 Total Cache

There are also simple caching plugins that perform better than the leading contenders in the eyes of some users and these are – WP Fastest Cache and LiteSpeed Cache both have amazing reviews and simple dashboards.

WP Rocket

When it comes to premium plugins – WP Rocket rules the roost.

WP Rocket

The WP Rocket plugin is a high-performing plugin that is also easy to use. It applies a bunch of best practices and has over 2.2 million users. WP Rocket is also compatible with most WordPress products and services.

How to Install a Caching Plugin

The process is straightforward and is the same as any other WordPress plugin when it comes to installing a cache plugin. Caching will be enabled upon activation and there will often be a dedicated panel to handle how the plugin caches your website.

For example – you can locate WP Super Cache’s options in the Settings > WP Super Cache panel:

wp super cache settings

Your particular plugin will have different settings depending on its complexity and goals. A solution like WP Super Cache is quite deceptive since it appears simple on the surface but as the Advanced section shows – there are a lot under the hood to tinker with:

wp super cache advanced settings

Our guide is to stick to the simple – recommended options if you are unsure of what a particular setting does. Most caching plugins have quick-to-set options for different caching setups.

For example in WP Super Cache – you can choose either Simple or Expert caching:

wp super cache delivery method

The main difference is that the Expert mode uses Apache’s mod_rewrite option to serve cached files. Therefore for a user who does not know the inner workings of how files are cached – the Simple delivery method would be the acceptable choice.

The good news is that clearing a cache is often a case of clicking once and waiting for the browser to do its thing. Most browsers will let you select the data you want to clear from the cache and this will increase your click count if clicks are important for your site.

Clearing a DNS Cache

For the unaware – the DNS cache stores all of the most recent attempts to connect to the internet specifically its domain names. In simple terms – it is a list of DNS lookups the computer uses to figure out how to connect to the internet.

It is different from other caches on your device but could have some cross-over. Before you get into clearing the DNS cache – you should have three things in place:

  • Admin access to your computer or device.
  • Access to the Terminal, Command Prompt or Command Line.
  • Skills necessary to use the Command Line Interface –CLI although you do not necessarily need to know the exact commands to use.

Of course when it comes to the last point – at Best-Digital Marketing Services we are here to help.

best-digital marketing services

Clearing the WordPress Cache

When it comes to WordPress there are a few places you can head to clear the cache. The platform itself does not hold a cache but there are two touchpoints to consider:

  • Your hosting provider’s options which sometimes can be found within WordPress.
  • Your dedicated caching plugin.

Depending on your choice of host you will have an option within your control panel within a plugin installed within WordPress which is dedicated to your host’s server-side caching or both.

In some cases you will have a dedicated third-party plugin in place to help cache your site and you may find the option to clear it within the relevant settings or preferences screen.

How you access this will depend on the plugin of your choice. For example, WP Super Cache displays the option both on the toolbar and the Settings > WP Super Cache page:

wp super cache delete cache button on wordpress

For W3 Total Cache – you will again find the options you need in the toolbar at the top of WordPress:

w3 total cache purge cache button on wordpress

For most plugins the option to clear the cache will be within the toolbar or labelled. As for your host – you will find the option to clear the cache in two places

  • the WordPress dashboard if there is a plugin involved and
  • your hosting control panel.

Some hosts help WordPress users by adding specific options to the WordPress admin through a plugin. In most cases these act in a similar way to third-party caching plugins.

However the best approach will be to head to your hosting control panel and look for your caching options.

Conclusion

How To Clear Cache On Laptop Browsers and meet your goals

Websites need to run fast. The most efficient way to do this is through caching. It is a way to store the data that is often pulled and pushed between servers. Once saved browsers can recall it in a split second making your website load quicker and keep you on the right side of SEO.

An efficient and effective host will have server-side caching in place and do all it can to make sure your site use it to its most optimum. A good plugin will make your site run even faster and make sure caching helps every aspect of your site.

For the end-user caching is a simple technology. For those who dig deeper it is something worth spending plenty of time on since your performance relies on it.

Save time, costs and maximise your website performance with:

  • Instant help from our WordPress hosting experts – 24/7.
  • Global audience reach with data centres worldwide.
  • Optimisation with our built-in Application Performance Monitoring.

All of this and much more, in one plan with no long-term contracts, assisted migrations and a 30-day-money-back-guarantee. Check out our plans or talk to us today to find the plan that is right for you.

Further Reading: Benefits of SEO

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How To Clear Cache On Laptop Browser?

 

How to Fix Http 404 Error - Not Found on WordPress Website

How to Fix Http 404 Error – Not Found on WordPress Site

How to Fix Error 404 - Not Found on WordPress Website

There are many potential errors you might see on your WordPress website and Error 404 Not Found is one of the common ones.

But that does not mean it is not frustrating when you or your visitors try to browse your site and keep running into the Error 404 Not Found message.

That is the last thing you want for first time potential customers to see of your brand.

How to Fix Http 404 Error - Not Found on WordPress Site

A 404 error can also be an indicator to you that something has changed or moved and a 301 redirect probably needs to be added for SEO purposes.

In this post we are going to help you get your site working again by explaining a few things:

What is the Error 404 Not Found?

Whenever you or any of your visitors go to your website, your browser sends a request to the web server and receives back data including something called an HTTP header. The HTTP header includes HTTP status codes to explain what happened with the request.

Most of the time the request works perfectly and you will never actually see the HTTP status code but if something goes wrong then your web browser will usually display a message with the HTTP status code to indicate the exact problem.

Just like other error messages -500 error, 502 error, 504 error, etc the Error 404 Not Found message is the result of that process.

What Does Error 404 Not Found Actually Mean?

Basically it means that the client – your visitor’s or web browser was able to successfully connect to the host – your website’s server but it was unable to find the actual resource that was requested like a specific URL or filename.

For instance If you try accessing a specific URL like a domain.com/what-is-WordPress and if no content carries that name then you will get a 404 error message.

What Does Error 404 Not Found Actually Mean

This error has absolutely nothing to do with your server -it just means the requested file such as image, page, JavaScript, CSS or post is missing.

When a 404 error message pops up it simply means the server cannot find the file the user requests.

What Causes Error 404 Not Found on WordPress?

Some of the common causes of 404 errors are as follows:

  • A mistyped URL.
  • Caching problems.
  • An issue with your Domain Name System (DNS) settings.
  • WordPress compatibility issues.

If you get this error on the entire sites content then it is typically due to an issue with your WordPress site’s permalinks.

However if you only see it on certain individual pieces of content then it is most likely because you changed a piece of content’s slug without setting up a redirect.

This means that the content accessible at the Web address URL you have just accessed does not exist or no longer exists.

what causes http 404 error

The difference between the two can often help a user find the right URL if they use common sense.

As a webmaster you need to correct the link as soon as possible because it may risk losing a very large majority of visitors and sales – who are not going to bother doing if they cannot access your product page or blog article or other by any other means.

The consequences can be devastating for both the traffic on the site and for the turnover of an online store therefore you must be vigilant and watch this closely to correct any 404 errors as soon as it occurs.

To monitor this Google Search Console will be ideal and saves time in corrective actions. We strongly recommend you to use 404 broken link finder tools mentioned below in this article.

Error 404 Not Found Variations

Because each web browser displays error messages differently – you might see a different message for this error.

Other common variations include:

  • Error 404
  • 404 Not Found
  • HTTP Error 404
  • 404 – file or directory not found.
  • ERROR 404. PAGE NOT FOUND On WordPress site
  • The requested URL was not found on this server.
  • The page cannot be found
  • We can’t find the page you are looking for.
  •  The requested URL was not found on this server
google 404 not found page

The Error 404 Not Found message is also unique in that many sites will actually create a custom page to address the error rather showing one of the messages above.

Some WordPress themes also include custom 404 pages by default. For that reason you might not actually see the error message at all because many sites will use funny or creative 404 pages instead.

custom error 404 not found page

If you create a 404 Error Page – try to include a search box and some of your recent blog posts to help visitors find what they might be looking for. Always include search functionality on your 404 page.

Error 404 Not Found Impact on SEO

Error 404 Not Found does not have any inherent negative impact on SEO. But it might have a negative impact depending on the reason for why the error is happening.

For example -if a visitor just mistypes a URL and sees a 404 error then there would not be a negative impact on SEO.

no negative impact on seo

But if you have individual errors because of broken URLs then that will inhibit Google’s ability to properly crawl your site and this can have a negative SEO effect in that way.

Additionally if a permalink issue is causing site wide 404 errors then Google would not be able to crawl any of your site’s content. In other words always fix your 404 errors as soon as possible.

Error 404 Not Found Impact on Site Performance

Many sites do not realise that generating a lot of 404 errors can easily run into performance issues since these responses are not cached especially on larger sites.

To minimise the impact of 404 requests on site performance you need to automatically cache 404 pages for 15 minutes.

If you create a new page with the same URL as the cached 404 page then you need to automatically purge the cache so your visitors will be able to see the new page immediately.

minimise error 404 impact on site performance

This means your site will be protected from Hypertext Preprocessor – PHP and CPU spikes caused by traffic to dynamic 404 pages.

You are probably generating more 404 errors than you think and using the appropriate tools can help you determine the exact amount.

For example – a certain site is missing some mobile icons such as /apple-touch-icon.png.

These are most likely in a theme or plugin’s code that is getting queried but the actual icons were never added therefore the server generates a 404 error as it cannot find the resources.

WordPress is a flexible platform – no doubt but its flexibility can be a double-edged sword. Sometimes doing too much can overtake some settings and the whole hell breaks loose, random errors start appearing and your site goes down.

Luckily because WordPress has so many users therefore finding help is not difficult. 

How to Fix Error 404 Page Not Found in WordPress?

We will cover a couple different methods for how to fix the Error 404 Not Found message depending on whether it is happening site wide or to specific content.

Because this error discloses inconsistency with a link therefore it can resolve the same by properly configuring and saving WordPress permalinks.

You should also correct the linking structure using a .htaccess file.

how to fix error 404 page not found

1. Update Your Permalinks

It is a simple solution to fix 404 error in WordPress by saving WordPress permalinks. This will update .htaccess file with the correct configurations for WordPress website.

The easiest way to fix this is to update your permalink settings through the WordPress dashboard via WP-login or WP-admin.

wordpress wp admin

All you need to do is go to Settings → Permalinks. 

permalinks settings

Then scroll down and click on Save Changes. You do not need to make any changes – clicking Save Changes is enough.

save settings

Now try accessing the posts to see if the 404 error is fixed.

If saving the permalinks did not solve the 404 issues then you can manually reset permalinks by editing the .htaccess file.

To do this you need to access WordPress files using FTP or cpanel. When connected via FTP locate .htaccess file and edit it.

manually reset permalinks ia htaccess files

Add in one of the following codes, save and upload the updated file to your server:

If site is on the main domain – e.g. www.yoursite.com then add this code to .htaccess file:

adding code

Or copy and paste below:

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

After editing and uploading a new file, refresh your site and access posts/pages to see if this fixes the 404 issues.

B. If WordPress Site in a Subdomain

If your site is installed in a subdomain like a blog.yoursite.com then use this code instead.

if wordpress is in a sundomain

Or copy and paste below:

RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteRule ^wp-admin$ wp-admin/ [R=301,L]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^ – [L]
RewriteRule ^(wp-(content|admin|includes).*) $1 [L]
RewriteRule ^(.*\.php)$ $1 [L]
RewriteRule . index.php [L]

C. When WordPress in subdirectory

If your site is on a subdirectory like as – www.yoursite.com/blog then edit .htaccess to include this code instead.

when wordpress is in subdirectory

Or copy and paste below:

RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?wp-admin$ $1wp-admin/ [R=301,L]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^ – [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?(wp-(content|admin|includes).*) $2 [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?(.*\.php)$ $2 [L]
RewriteRule . index.php [L]

3. Set Up 301 Redirects for Moved or Renamed Content

The 301 redirect is the most effective solution for correcting 404 errors on your site.

However it must be done correctly to redirect to the right pages as appropriate:

  • The page with error 404 has been replaced on the site by a new page which has a different URL: We are redirecting directly to this new page.
  • The page with error 404 has not been replaced on the site: We are redirecting to a page with similar content. If no similar content exists then it is also possible to redirect to the category page of the old content. As a last resort- redirect to the home page but do not do this systematically.
  • Before deleting a page and redirecting always ensure to check if it has backlinks or external links, visits and if it is still well-positioned in Google.
set up 301 redirects for moved - renamed contents

To begin -you can use a free Redirection plugin to fix redirects from your WordPress dashboard. After installing and configuring the plugin visit the Tools menu and select Redirection and then type the 404 page URL in the Source URL box and the new working URL in the Target URL box.

how to start redirection in wordpress

Manually in the .htaccess of your hosting panel via cpanel – using the piece of code:

  • To 301 Redirect a Page:

RedirectPermanent /old-file.html http:// www.domain.com/new-file.html

  • To 301 Redirect an Entire Domain:

RedirectPermanent / http:// www.new-domain.com/

Once you have inserted the commands to 301 redirect your pages you need to ensure that there is a blank line at the end of the file.

Your server will read the .htaccess file line by line which means you need to throw an end line character to signify that you are finished.

An easy way to do this is to put a blank line at the bottom of the file.

Now that you have cleaned up your 404 errors – you can now anticipate this type of problem by creating a well-designed custom 404 page.

You can get inspiration from Google which offers different original creations than others.

Edit .htaccess

You need to edit the .htaccess file and add a snippet of code at the top which can be done in a number of ways. You can either get it done through an FTP program’s edit mode or edit the file on your PC and then upload it to the server via FTP or you can do this via cPanel >> File Manager.

This is the code:

manual 301 redirection via htaccess files

Or copy and paste below:

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ./index.php [L]

# END WordPress

While you can do your best to prevent 404 errors by using the tips above it is impossible to entirely eliminate 404 errors because some things are just plain outside your control. It is not uncommon for small WordPress sites to have thousands of 404 errors every month.

For example – if a visitor mistypes the URL or if another website links to a page that does not exist then people are going to get 404 errors no matter what.

To provide a more user-friendly error page you can use one of the many 404 page plugins.

create your own error 404 page not found

For example the free 404 page plugin lets you set up a custom 404 error page with:

  • A search box
  • Important links
  • Contact information

Another important feature of the 404page plugin is that it does not create redirects. A 404 page should never be redirected to a physical page such as yoursite.com/404.

The 404 error should always be generated dynamically on the page in question.

By including these elements you are providing your visitors the tools they need to find their way to the right page.

Always remember – keep your 404 page light for better performance and only include what is absolutely needed.

How to Monitor 404 Errors Going Forward

Going forward it would be beneficial to pay attention to which requests are causing 404 errors at your site.

This can help you:

  • Find broken links that are sending people to a non-existent resource which could be internal links or external links. You want to do your best to fix those links if it is all possible.
  • See which pages Google is having trouble crawling. You want to figure out why Google is trying to crawl a non-existent page and set up a redirect if needed.
  • Troubleshoot issues and improve performance with regards to 404 errors.
how to monitor 404 error going forward

Use Google Analytics Tools

For example – you could trigger the following event on load of the error page:

ga(‘send’, ‘event’, ‘error’, ‘404’, location.pathname);

With the help of Google Analytics, you can set up a custom report to track 404 errors from external links.

404 error using google analytic tool

Using Google Search Console

You can track 404 errors that Google’s crawlers encounter in Google Search Console.

Once you have verified your site with Google Search Console – go to Crawl → Crawl Errors → Not found to view a list of 404 errors that Google has encountered.

This is by far one of the easiest ways. It is also the best in terms of performance because it requires no third-party plugins or additional scanning against your site.

track 404 error with google search console

Google’s bots are already crawling your site on a regular basis so why not simply take advantage of the data they already provide? 😉

This can also help you to improve the user experience and the visibility of your website.

In most cases these solutions will fix the WordPress posts 404 error.

Use WordPress Plugin

If you want to use a WordPress plugin the abovementioned Redirection plugin can help you monitor for 404 errors from your WordPress dashboard.

Use Third-Party Audit Tool

You can also use a third-party audit tool like Ahrefs to monitor for 404 errors on your WordPress site. You can even set this up to run on a schedule.

ahref to track 404 error

To check every link on your website to determine whether the link leads to a 404 error, you can use broken link crawl or scan tools like:

Use Free broken link checker / dead links tools

error404.atomseo  – A free web-based online tool for checking broken or dead links (404 errors)

broken link checker - atomseo

Dead Link Checker: Free Broken Link Checking Tool

dead link checker

Broken Link Checker – Free Broken Link Checker Tool

broken link checker

Dr. Link Check: Broken Link Checker

Dr link checker

Hexometer – Broken Links Scanner for 404 or Dead links

hexometer

Conclusion

Unfortunately http 404 errors will happen on your site whether you like it or not.

The larger your WordPress site is the more you will start seeing this. We recommend getting a good workflow together for how you monitor these types of errors and go about fixing them.

404 errors are never good for visitors, your brand or business and Google definitely does not like to see them either.

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How to Fix Http 404 Error – Not Found on WordPress Website.

How To Launch A Website On Google With Checklist

How To Launch A Website On Google With Checklist

How To Launch A Website On Google With Checklist

Launching a new website can be a tedious task but you can alleviate some of the stress by using this comprehensive website launch checklist.

If you are just getting started on your first website then here is a comprehensive checklist that can help you streamline your process.

As professional website builders, we admit that launching a new website can be stressful and even so for the most seasoned digital marketers.

Websites are complex and sophisticated arena of the digital world. There are so many things that are easily overlooked such as a broken link or a misspelled word and of course – a handful of things could go exceptionally wrong. 

Launch Your Website On Google With Checklist

For instance – what if you forget to test an important data capture form that loses out on generating new leads or what if you forget to set up website redirects which gives valuable search engine visitors – a page not found message?

It would be much easier to have a comprehensive website checklist to run down before every website launch rather than worry about the uncertain. 

At Best-Digital Marketing – we have created just that. Keep reading to learn everything you need to do before launching a website and it is one that you could use for enterprise websites, microsites, landing pages and everything in between?

Table Of Content

Below are the content on Launching Your Website On Google With Checklist

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What Should You Do Before Creating Your Website Design

Whether this is your first website that is being built from scratch or you are doing a website redesign, there are a few steps that you should take before hiring a web designer like Best-Digital Marketing or diving in yourself.

1. Analyse your existing website

In order to make good decisions, you must first understand where you have been. This means starting with your existing website if you have one. Ask yourself: 

  • What is the purpose for my new design or overhaul?
  • What have not accomplished with this existing site?
  • How will my new design serve my new business?
  • What does it lack to reach my full potential?

The answers to these questions will help you identify your gaps which will then confirm your goal setting for the new site.

Analyse Existing Website

2. Crawl existing site and document its structure.

You can get an idea of your site’s existing structure, pages and assets by using a crawling tool such as Screaming Frog, SEMrush, Deep Crawl or Sitechecker.pro.

This is an absolutely necessary step in creating your website development plan because you will have a concrete view of what pages existed before, what redirects are in place and what the Meta data currently looks like.

3. Compare new and old website for benchmark data and confirm testing procedures.

Here you want to compare how your new site is performing compared to the old one and continue to identify gaps that will provide data-driven insights to help your with your new strategy.

Ultimately you want to confirm testing procedures. The sooner you begin testing your website to make sure all the different components are working, everything flows and there is a system for tracking bugs and enhancements – the better.

Use a more streamlined form such as Google Forms instead of asking consumers to email their thoughts so the feedback-gathering process is well organised. Finally get one person in charge of choosing which bugs to prioritise and filter all the creative feedback you receive through the form.

4. Identify your goals for the new design.

Once the above gaps have been identified, you can now begin to craft your goals for the new design. You may come to conclusions such as: 

  • The current site is cumbersome and difficult and we need ease of use. 
  • The current site no longer trendy – so we need a visual refresh. 
  • The current site does not perform, so we need a more SEO-friendly structure with a better UX. 
  • And much more.

Whatever your goals are – you will want to understand exactly how a new site will help you achieve them so that you can craft its implementation accordingly. You need to know how to achieve them and how to measure its success.

5. Define and list action items, roles and responsibilities.

Draft and create a project management checklist for the website.

  • What content needs to be written?
  • What calls-to-action need to be created? 
  • Make a master list of the things you need for your website
  • Add deadlines for when they should be completed. 
  • Assign each action item to an individual or team. It usually takes a lot of people to launch a website.
  • You have marketers writing the content; designers choosing images and laying out the overall look and feel; a technical team doing all the back-end development. 

To ensure everyone is on the same page with no role confusion, you need to lay out a comprehensive plan for what each team or person is responsible for.

A great way to do this is by using the DARCI Decision Making Model that stands for Decision Maker/s, Accountable, Responsible, Consulted and Informed.

This is a powerful model or tool that will help everyone understand:

which individual is responsible for completing which action or item

which individual/s or group/s need to be consulted before any final decisions are made and

who needs to be consulted once a final decision has been made or an action has been taken. 

6. Prepare for worst-case scenarios.

Question and poll everyone involved in your website launch on their concerns about what could go wrong and devise a few backup plans for what to do when and if somethings go wrong.

7. Choose a Reputable and Solid Content Management System - CMS.

If you have never launched a website before then the exhaustive list below may help you. If you have already built your website then you might have already gained some experience using a CMS. 

A Content Management System or CMS often allows you to design a website from a pre-created template, optimising your content for SEO and editing content after it has been published.

Content Management System - CMS

If you are in the process of building a website – one way of going through this checklist in less time is by building your pages on a CMS that already does a lot of the work for you.

There are a few alternatives that you can test on CMS platforms however the most popular one is WordPress, Joomla, Drupal, Woo-Commerce, Wix, Elementor and much more.

8. Develop a consistent brand.

Always decide on a consistent brand message and tone – one that you are committed to present consistently across all digital presence and social media. This will make you look more legitimate, credible and memorable.

  1. Understand your value proposition.
  2. Choose a mission statement, vision statement and tagline that represent value for your brand identity. 
  3. Choose colours and fonts that convey your brand identity well. 
  4. Decide on the type of images that you want to further convey your brand identity and messaging.

Take some time to ensure that your website is given a solid foundation for Technical SEO success. From site architecture and content hierarchy to Meta data and XML sitemaps, do not leave any stone unturned.

  1. Perform SEO keyword research and decide what you want to rank for. 
  2. Create a content strategy that satisfies those keywords. 
  3. Understand how your existing pages can be adjusted and which pages will need to be created new. 
  4. Determine which pages are no longer necessary.
  5. Map out where unnecessary pages can be redirected to using a 301 redirect.

Once you have an understanding of the primary pages that will exist on your website – you need to figure out what actions you want users to take and how are you going to capture their information which includes: 

  • What top-of-the-funnel offers are needed?
  • What middle-of-the-funnel offers are needed?
  • What bottom-of-the-funnel action will be presented on main pages?
  • What forms need to be created?
  • What landing pages and thank you pages need to be created?
  • How conversions will be tracked?
  • What actions will take place after a website visitor converts – email responder, etc.

Web analytics is the measurement, collection, analysis and reporting of website data to understand and optimise web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

There are a few website analytics tools to use such as Google Analytics, Open Web Analytics, Wix Analytics, Chartbeat and much more.

  1. Choose which analytics platforms you will be using on the new site.
  2. Decide if any previous analytics tracking scripts will be used or if new accounts/scripts are needed. 
  3. Set up new accounts where applicable.

When you have an idea of what needs to get done before the launch – pick a feasible launch date. Give yourself at least a month.

Best-Digital Marketing plans for 2 to 3 months of research, design and development and we also cater for more immediate request if required.

Set A Launch Date

Before you launch, it is absolutely imperative to review all of the content on your website that means page content and premium content. From data -driven content and downloadable documents to rich media such as videos and images – you want to make sure everything is in place, working properly and looking beautiful.

It is important to set up a staging site to prepare your new website before going live. Staging sites are exact copies of your website on a private server that are used to prepare and proof content and code changes before they go live.

The staging site is a place to edit, amend and play around with updates in an environment that is identical to the one that will be going live. This is so you do not have to worry about crashing your site or messing something up when you make a change.

Later on you will sync content and templates between the staging environment and your live website via your Content Management System – CMS. It allows you to generate a preview of the entire site so you can click around and test things in context.

1. Ensure text is error-free and accurate.

Site content has been proofread for spelling and grammar.

Company contact details are accurate throughout the website.

Generic content such as lorem ipsum has been properly removed and replaced.

All premium content such as case studies, e-books and whitepapers have been proofread. Spelling and grammar are correct.

Copyright date in the footer includes the current year.

Test Are Error Free and Accurate

2. Replace all placeholder images with final images and designs.

On occasion, a website designer may use a placeholder image if they did not have the correct asset at the time of the page’s creation. It is up to you to make sure each page is picture-perfect.

3. Ensure copy aligns with the new brand.

The text has been copy-edited to ensure consistent brand voice and style. 

All company tag lines and mission statements are up-to-date.

Paragraphs, headers, lists and other formatting are correct.

Brand colours have been implemented correctly including link and button colours.

Scripts, images and CSS are optimised across web pages.

Even if you outsourced the design to a web designer/developer, the responsibility falls on you to ensure there are no copyright licensing issues.

Otherwise you could end up with a unavoidable infringement settlement on your hands.

No Copyright Infringement Intended
  • Website pages are compatible across browsers and devices.
  • Images, videos and audio files are in the correct places, formatted and working on all devices.
  • Social media share icons are associated with the correct accounts.
  • Company logo is linked to the homepage.
  • All premium contents such as case studies, e-books and whitepapers are stored in their proper libraries/databases and working properly.
  • Internal links across web pages are working properly. 
Testing Website For UX
  • All necessary forms are present. 
  • Landing pages and thank you pages have been implemented. 
  • The correct buttons and call to action – CTAs are present in the proper locations. 
  • Everything is linked together appropriately.

You can prevent loss of data and protect against malware and other damages by properly setting up site security and regular backups. Check that:

  • Backup schedule has been created. 
  • Backup location has been identified. 
  • A plan for implementation is set to be put in motion after launch.
Create Website Backup Strategy

10. Store passwords and credentials in a secure place.

Many individuals may have been involved in the website launch up until this point so ensure that passwords are reset when the time comes and proper password etiquette is followed.

Store Passwords & Credentials In Secure Place

You will be able to amend, change or delete any existing content that does not serve your target audience and refine future content to provide better outcome.

11. Audit the technical SEO implementation for errors.

  • Pages have unique page titles and appropriate Meta descriptions.
  • Each page has a specific purpose and pages meant to rank organically are optimised around a single keyword or set of keywords.

12. Carry out a stress test.

In a website redesign scenario, it may not be 100% necessary to do a stress test because the traffic spike may not overrun your server’s capacity. However a stress test – also called a load test is a must for any company that plans for a large influx of visitors during specific times such as the holidays or after a major press event.

This will help you figure out how much simultaneous traffic your website can handle by simulating up to tens of thousands of simultaneous virtual users from different locations around the world.

Stress tests simulate virtual users and does not totally replicate a real-life scenario so you need to find a load test that will bring you as close to reality as possible.

Load testing usually identifies:

  • The maximum operating capacity of an application.
  • Determine whether the current infrastructure is sufficient to run the application.
  • Sustainability of application with respect to peak user load.
  • Number of concurrent users that an application can support, and scalability to allow more users to access it.

Load testing is a type of non-functional testing. A load test is a type of software testing which is conducted to understand the behaviour of the application under a specific expected load. Load testing is performed to determine a system’s behaviour under both normal and at peak conditions.

At Best-Digital Marketing, we recommend using Apache JMeter. This is a pretty technical tool that is not ideal for someone who is new to the concept.

Make sure to notify your host or provider that you want to perform a stress test before you actually do one. Otherwise your test might look like a DDoS -Distributed Denial of Service attack on your provider. 

User Experience – UX is a key aspect of how they view your business so testing your website before it goes live will bring more confidence to your visitors whilst pleasing them with your services or offerings.

Pre-Launch Website Checklist

  1. Ensure Text is accurate and error free.
  2. Replace all placeholder images with final images and designs. 
  3. Ensure copy aligns with the new brand.
  4. Check all styling preferences have been implemented.
  5. Make sure your design is aesthetically pleasing.
  6. Ensure all rights to images, fonts and other content have been appropriately cited or licensed.
  7. Test the site for User Experience -UX.
  8. Check the conversion paths have been implemented properly.
  9. Create your site backup strategy. 
  10. Store passwords and credentials in a secure place. 
  11. Audit the Technical SEO implementation for errors.
  12. Conduct a Stress Test / Load Test.

Website Post-Launch Checklist

Let’s say you have completed the website and the button has been pushed – the domain is pointing to the new site and you are about ready to tell the world……. that you are here!

But hang on just one minute because you still have things to check for now that your site is officially live.

1. Test the site for user experience again.

Just in case there was an issue at the implementation stage, you want to ensure the experience is consistent with what you reviewed before it went live.

  • Ensure your design is rendering as you expected it to across browsers and devices. 
  • Ensure CSS/HTML is properly validated. 
  • CSS styling is rendering properly.
  • Favicon is in place and rendering properly. 
  • Internal links across web pages are working correctly.
  • External links across web pages are working properly and opens in a new tab.
  • Social media share icons are working correctly.
  • Feeds are working properly such as RSS, news, social media and so forth.
  • Company logo is linked to the homepage.
  • 404 Redirect pages are in place -page-not-found.aspx.

2. Test your conversion path's functionality.

Take some time to test and validate all of the different features on your website. Lead generation forms, CRM integration and any other technology should work flawlessly across your website.

  • Forms are submitting data properly.
  • Thank you message or page displays after form is submitted.
  • Form data is being emailed to a recipient and/or stored in a company database.
  • Auto-responders are working correctly -if applicable.
Test Conversion Path

3. Check integrations that third-party tools are running smoothly.

Integrations such as your CRM, E-commerce software and/or marketing platform link to your website and help you run your business.

If there is a potential issue that can cause data loss, you do not want to find out later down the line. 

4. Copy the final website for backup purposes.

Now that everything is in place and finalised, you want to have a clean, clear and defined copy of it should you experience data corruption or loss. 

5. Make sure backups are running correctly.

Now is the time to check the implementation of your backup strategy. Check that ongoing copies of the website are being created and stored on a regular basis.

6. Ensure your site is secure.

  • 24/7 monitoring scripts are installed.
  • There is a plan in place for updating plugins – if applicable. 
  • Ensure that all applicable parties are aware of your businesses password etiquette policies.
  • Purchase an SSL certificate – if needed. An SSL certificate can take up to two weeks to purchase and set up so ensure you have it prior to launch.

An SSL certificate will ensure your website is encrypted so hackers cannot intercept any of your data and you will put your website visitors at ease too. It will also boost your website’s SEO since SSL is now part of Google’s search ranking algorithm.

SSL Certificate - DV SLL - OV SLL - EV SSL

7. Comply with relevant applicable laws.

Ensure your website complies with any and all applicable laws and regulations. Internet law can be diverse and each industry has its own set of rules to follow.

Hence it is best to consult with your legal counsel to make sure you are not missing or breaching anything — this post is not legal guidance.

Here are a few you might need to know about:

  • Web pages offer accessibility for users with disabilities –WAI-ARIA.
  • Web pages announce if the website uses cookies which may be required in some countries.
  • Website is compliant with usage rights for purchased or borrowed code, images and fonts.
  • Terms and privacy policies are visible to website visitors.
  • GDPR compliant if you are planning to offer services to EU countries.
  • Website is PCI compliant – if you are planning to store and process debit/credit cards details.
General Data Protection Regulation - GDPR

8. Crawl the site to highlight errors prior to launch.

Compare the crawl to the previous crawl and see if you find any inconsistencies that were not intended. You also want to ensure that all pages have the proper search engine indexing settings.

You also want to check for formatting consistency where sometimes font codes get dropped into a page by accident so you want to scour your site for any of these weird formatting errors.

Make sure all your formatting are consistent and any unwanted blips are mitigated from your copy.

9. Check technical SEO components for errors.

  • Page titles, Meta descriptions and URLs are all present and match the original technical SEO strategy.
  • Load time for site pages is optimised.
  • A dynamic XML sitemap has been created.
  • The XML sitemap has been submitted to search engines.
  • Page URLs consistently reflect site information architecture.
  • 301 redirects are in place for all old URLs – if applicable redirecting old and outdated pages to new pages.
  • rel=”nofollow” tags are in place on applicable links and pages.
  • Images on the website are properly compressed to help with load times. 

10. Optimise your Metadata.

  • Metadata is correctly in place for any content in an RSS feed and social media sharing content.
  • Spelling and grammar are correct in all Metadata.
  • Alt tags have been added to every image.
Data - Metadata

11. Set up analytics.

Make sure your website is set up to capture web data and analytics. This valuable information will allow you to continually improve your website going forward so make sure to get this optimised.

  • Your website analytics codes and tracking scripts have been inserted on website.
  • Relevant IP addresses have been excluded from analytics tracking.
  • Funnels and goals have been correctly created in your analytics software – if applicable.
  • Google Webmaster and Google Analytics accounts have been correctly synced.
  • Google Ads accounts have been correctly synced – if applicable.

12. Start a post-launch enhancement list.

The website you launch should be functional, well-designed and well-positioned. However it may not be everything you hoped and dreamed on the first go and you certainly do not want to spend months of effort designing a website that consumers will not react well to.

What if your clients do not like it? What if conversion rates fall? This could add up to lost time, money and effort.

Well there is a solution! – how about publishing a solid website then testing and building on top of it — a website creation approach known as Growth-Driven Design – GDD.

Create a document that lists out all the things you were unable to get done for the launch but want to add in the future and add features and elements to it as you discover more about how users interact with your website.

Post-Launch Website Checklist

  1. Test the site for user experience again. 
  2. Test your conversion path’s functionality.
  3. Check and ensure all third-party integrations tools are running smoothly.
  4. Make a copy of the final website for backup purposes. 
  5. Ensure that backups are running properly. 
  6. Ensure your site is secure.
  7. Comply with all applicable laws.
  8. Perform a crawl check on the site to ensure no errors happen on launch.
  9. Check the technical SEO components for errors. 
  10. Optimise your Meta data.
  11. Set up analytics.
  12. Start a post-launch enhancement list.

Launching a Website Announcement

You did all of this work so far for the benefit of your website visitors, prospects and existing customers.

Your next step is to tell the world about your new website design.

Here is how you do it:

1. Build anticipation teasers before going live.

Launching a new product, a new movie or a new website all requires marketing before the actual release date. Think of the last movie you watched in the cinemas. Did you see the trailer before you decided to buy those movie tickets along with popcorn and coke?

Teasers for your website launch can only help to build anticipation and get users wondering what the new experience will be like and this can build buzz and interest once you finally break the news.

2. Create social media strategy for the announcement.

Decide what social media channels you want to promote the news on, how will you make the announcement and how long the promotion will last.

As you create and craft your messaging – remember to focus on new features and how they benefit your audience. 

Social Media Strategy Announcement

3. Identify exciting ways to promote engagement for the new site.

For users who are not involved in your brand, a new website launch might not seem like a big deal.

Your goal is to provide an exclusive offer for the first users who visit the site or create a contest that promotes engagement with the website’s new features.

Whatever you choose, make sure you make it fun and interesting.

4. Email to your existing database.

You may want to give existing leads and customers a head’s up about your new design especially if it will cause any confusion when they visit the next time.

You can break the news as a matter of courtesy but also sneak in ways to underscore the value you are providing.

You can also alert all stakeholders of the redesign and ask them to spread the word of the new website. 

5. Promote the launch for a month or More.

Just because you post about your new website once on social media does not mean that your audience will drop everything to visit your website in their thousands.

Make your launch a big deal and keep the new functionality top of mind so that your audience is prompted multiple times to check it out.

Once your website is launched – do remember to resubmit your XML sitemap to all major search engines.

Launching a Website Announcement

  1. Build anticipation with teasers before the site is live. 
  2. Create a social media strategy for the announcement. 
  3. Identify exciting ways to promote engagement for the new site. 
  4. Send emails to your existing customer database. 
  5. Continue to promote the launch for a month or so.

Wrapping Up - Always Check When You Have Built Your Site

When you have chosen a CMS, built a website and ready to launch – here is a list of things to check before going live.

Do feel free to copy, edit and make your own based on the software you are using to launch and host your website.

Here is a list of the most important highlights from each section:

Complete Website Launch Checklist

Pre-Launch Website Checklist

  1. Ensure Text is accurate and error free.
  2. Replace all placeholder images with final images and designs. 
  3. Ensure copy aligns with the new brand.
  4. Check all styling preferences have been implemented.
  5. Make sure your design is aesthetically pleasing.
  6. Ensure all rights to images, fonts and other content have been appropriately cited or licensed.
  7. Test the site for User Experience -UX.
  8. Check the conversion paths have been implemented properly.
  9. Create your site backup strategy. 
  10. Store passwords and credentials in a secure place. 
  11. Audit the Technical SEO implementation for errors.
  12. Conduct a Stress Test / Load Test.

Post-Launch Website Checklist

  1. Test the site for user experience again. 
  2. Test your conversion path’s functionality.
  3. Check and ensure all third-party integrations tools are running smoothly.
  4. Make a copy of the final website for backup purposes. 
  5. Ensure that backups are running properly. 
  6. Ensure your site is secure.
  7. Comply with all applicable laws.
  8. Perform a crawl check on the site to ensure no errors happen on launch.
  9. Check the technical SEO components for errors. 
  10. Optimise your Meta data.
  11. Set up analytics.
  12. Start a post-launch enhancement list.

Launching a Website Announcement

  1. Build anticipation with teasers before the site is live. 
  2. Create a social media strategy for the announcement. 
  3. Identify exciting ways to promote engagement for the new site. 
  4. Send emails to your existing customer database. 
  5. Continue to promote the launch for a month or so.

We have grouped items based on pre-launch and post-launch making sure to touch on page content, design, functionality, SEO, branding, analytics, security, and compliance.

For full Content Creation information

and select the package that suits your business needs.

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How To Launch A Website On Google With Checklist

How to Fix Http 503 Error – A Complete Guide

How to Fix Http 503 Error – A Complete Guide

How to Fix Http 503 Error

Browsing the internet is not always pain sailing. There are numerous errors that can pop up and disrupt the whole user experience and a few informed ones easily scoot past such trivial blunders.

A sudden-panic situation arises in the absence of troubleshooting options and all it takes is some knowledge of simple steps to alleviate this unfortunate little hindrance or stress.

A Complete Guide - How To Fix http 503 Error

In this post we will discuss what is http 503 error code and simple practical and effective ways to fix the http 503 error code.

What does HTTP 503 Error mean?

What is http 503 error code? A http 503 error code appears when there is something preventing your browser from accessing the target server and that server is unable to handle the request for some reason.

What Does HTTP 503 Error Mean

Users are often presented with a handful of suggested actions once an error appears including trying to access the website after an arbitrary period of time.

Some websites do not even offer this advice or just presents users with a blank error page which is fairly useless in solving the issue.

What is Http 503 Error Service Unavailable?

They are Hypertext Transfer Protocol – HTTP response status codes that are used for communication from server to client. These codes point out whether or not an HTTP request was able to be fulfilled.

Among the five types of HTTP responses – server errors (500- 599) sum up the fifth category and the http 503 error code is in this family of classification.

What is Http 503 Service Unavailable Error

It is absolutely important to understand the significance before we can deal with the http 503 error code causes.

A 503 error service unavailable is a HTTP status code which stipulates that a web server is unavailable to process the request which is being directly accessed or where the web browser is attempting to gain access to.

What is http 503 Service Temporarily Unavailable

On the other hand a http 503 error page can also indicate an internet or network inadequacy, a temporary error or pointing out that a server is temporarily unavailable. It does not necessarily mean that a server has crashed or shut down.

Anybody trying to gain access to a website, application or a browser through any operating system can come across this error.

In simple terms a http 503 error code arises due to a problem on the server end or fault in the internet connection which can be resolved with a fully functioning server.

A server sided error like this is different from client sided errors like 400-Bad request, 403-Forbidden, 404-Not Found, 408-Request Time Out, etc.

What is Server Side Error?

All those status codes that initiate with the number 5 indicate the instances where the server has met with an error – http error 503 backend fetch failed or http error 503 server too busy.

There are 11 such server sided errors which are not similarly related to each other.

Server Side Error

Most of them represent a server error response and each individual response stand for different server errors which are resolved in different ways.

All server sided errors can only be resolved by webmaster or app builder due to limited server access.

HTTP 503 Error Causes

In order to deal with http 503 error code it is essential to get to the root of the problem and recognise its causes.

As previously mentioned a http 503 error status code pops up due to server problems.

The failure of a web page or website to access any serve can be due to:

Server down for Maintenance

Ongoing server maintenance for example during a plugin, theme or software update can cause this http 503 error code.

In this case the website goes into maintenance mode and may display a message like – Briefly unavailable for scheduled maintenance. Check back in a minute. You can also check if your site is down for others too.

server down for maintenance

On the same page the http header communicates the time or date after which the server would be able to accept and process requests.

The maintenance mode only restricts the audience’s access until maintenance is fully completed and gives the administrators full autonomy.

This can also be the case if your WordPress site is in maintenance mode.

Technical Difficulties

Technical trouble encountered by the host provider can also contribute to the cause of http 503 error code resulting in communication blockade between a server and the website.

technical difficulties

Therefore it is always advisable to make sure you or your responsible administrator opt for a trusted and reliable hosting provider like Best-Digital Marketing Services who are able to provide the best and are available when needed.

Server Inadequacy

The incapacity of the server to support an overwhelming number of users due to an abrupt increase in traffic can also cause this http 503 error code. The sudden rise in traffic catches the server off-guard and throws it offline.

Therefore effective configuration of the website or application can aid to process these requests and in other times the service providers opt for bandwidth throttling to lower website congestion or to promote their other unlimited bandwidth services.

Throttling sometimes is purely a planned move by Internet Service Providers -ISPs.

Web Hosting Packages

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DDoS Attack

A Distributed Denial of Service – DDoS attack crams a website with innumerable access requests and causes it to malfunction thus affecting its functionality.

DDoS Attack

This prompts the website or its server to fall off the wagon and goes offline.

To avoid such an attack, the website owner or webmaster must invest in a good and dependable host provider that provides a great amount of security which proves to be beneficial.

Inaccurate DNS Configuration

A consistent http 503 error page can mean that you may have a faulty Domain Name System – DNS configuration. It is the DNS that converts a web address to its corresponding IP address.

This allows for websites to easily understand domain names instead of numbers which establishes a connection between domain name and IP address.

A faulty DNS configuration on your computer or router can easily redirect you to a different page and can display a 503 error service unavailable.

Configurate The correct DNS

The key to resolve a http 503 error is to figure out its cause and adopt appropriate measures and deal with each accordingly.

It is only with systematic supervision that such errors can be avoided. Our incredible well managed hosting can help you with your WordPress management and supervision skills.

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How a http 503 error code is projected on individual websites is totally at the mercy of website builder or designers.

Majority of big brands have their webpages built creatively with a touch of personality hence which can cause many different configurations and names of this http 503 error code.

No matter what or how – there will always be a http 503 error code present.

Identify http 503 Error

The http error 503 can present itself in the following ways:

  • HTTP 503
  • HTTP Error 503
  • 503 Service Unavailable
  • Error 503 Backend Fetch Failed
  • HTTP Error 503 Unable To Handle the Request
  • HTTP Server Error 503
  • 503 Service Temporarily Unavailable
  • 503 Error
  • Http/1.1 Service Unavailable
  • Error 503 Service Unavailable
  • Service Unavailable – DNS Failure

If any of the above http 503 error code pops up then the website administrators or app builders need to figure out its cause and act quickly.

A persisting http 503 error code can hamper the website or application popularity which depicts a server problem. It is not a computer system fault and nothing can be done on the user’s end to fix it.

How to Fix Http 503 Error?

There is not much that can be done to resolve this error from the user or client’s side – only a safe refresh and restart option.

On the other hand the website administrators need to carefully analyse the http 503 error codes that is causing it. Correct diagnosis of the error is essential so the appropriate troubleshooting measures can be applied.

how to fix http 503 error

Now let us discuss how to fix http 503 error codes. Most of the time the actual cause is not that severe but take your time to figure out the root cause.

How to Resolve Http 503 Error Service Unavailable

There are a couple of measures that can be taken to get ahead of the 503 error service temporarily unavailable which is caused by the server side.

The common fixes given below are divided into two section:

for the users

for developeres or web administrators

Http 503 Error Fixes for Users

1. Refresh or Reboot

A common way to address a http 503 error service unavailable is to refresh or reboot your laptop or computer.

Sometimes a temporary problem like this can be resolved in seconds by refreshing the page.

Refresh or Reboot

On the client or user end you can press the F5 button or Ctrl+R or the refresh button on the address bar which may solve the issue but more than often the http 503 error can only be dealt with from the administrator end.

Another option for users is to restart their devices if they encounter an http 503 error code is when they suspect an incorrect DNS configuration to be the cause.

Error arising due to a DNS fault is mostly conveyed through a message like Service Unavailable – DNS Failure.

Restart Your Devices

Simply restart the computer or router or as an alternative – choose a public DNS server (Google Server) and change the settings for both the computer and router.

If the error still persist after taking the above two measures then users can contact the website and ask for help. All legitimate websites usually supply their contact information with email addresses or contact numbers.

Developers, administrators and webmasters can oversee and remove this server side error more efficiently than any user could.

The following solutions could be used:

Despite going into specific troubleshooting options a website administrators can safely select the alternative to boot the server which quickly restarts the web server.

Reboot The Server

This removes any congestion in the server chain thus providing a smooth server reconnection and removes the 503 error in seconds.

Usually web hosting provider will always plan their reboots across multi servers in manner that would not disrupt the users browsing experience.

2. Examine Firewall Configuration

A firewall’s function is to sort the incoming traffic into potentially harmful and safe elements therefore it is essential that a significant security tool for website safety is used.

However in avoidable circumstances a faulty configuration can cause a firewall to malfunction which can cause some vital traffic to be barred from accessing the website.

Check Firewall Configuration

Normally Content Delivery Network – CDN based applications will undergo this firewall problem frequently.

Automatic firewall resources allow the CDNs to function as responsible third party platforms to hold the heavy content so as to maintain the application’s speed and smoothness.

But sometimes this firewall prevents even the secure data to pass through which then causes a http 503 error code.

Inspect the firewall or temporarily disable the CDN as one of the troubleshooting options.

3. Faulty Server Connection

Http 503 service unavailable errors can crop up due to a server connectivity issue.

In a chain of servers there might be one that would not be responding due to an ongoing maintenance or connection breakdown.

In this instance, all the administrator can do is try to detect the fault in the server connection or look out for the server in maintenance mode.

4. Detect Maintenance Mode

Server maintenance is the most common cause of http 503 error codes. In a planned maintenance schedule, the administrator will be aware and can select a specific time to execute the planned maintenance.

Check Maintenance Mode

There are some applications that may trigger an automatic maintenance mode which is true for WordPress and this automatic maintenance is uninformed therefore resulting in a http 503 error code.

It is advisable to webmasters to locate for any kind of maintenance before panicking at the sight of such an error.

5. Look into Web Server Resource

If there is an increase in traffic on the your website which is causing the http  503 error then it is high time for you to optimise your web server requirements.

Majority of the time it is the cheap hosting usage that causes this error. Growing popularity of your website is directly proportional to a spike in traffic.

Therefore using a CDN, better website hosting, limited plugins, reducing JavaScript and CSS files, adopting Gzip compression and more are the best ways to reduce these errors from arising.

Look Into Web Server Resources

Current hosting provider will resolve this 503 error momentarily and they will suggest you go for their upgrade version which will be costly but unnecessary in the first place.

With Best-Digital Marketing Services you will never face the http 503 error page since we provide dedicated servers with SSD storage, unlimited bandwidth, daily offline backup, daily malware scanning and clean-up, Let’s Encrypt SSL and 24/7 customer support by our experts with a starting price of just £39.99.

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6. Check Server Logs

You should always look at your logs since they provide valuable information regarding your server, website errors and application functioning.

Server log conveys valuable information regarding the server used for running the website or the application. These logs can be further inspected via Cpanel to detect the status of the various other connected services.

Check Server Log

A closer look into these logs can help sort the http 503 error service unavailable issues once the root cause is established. A website also displays error logs that can provide a good lead to begin your root analysis.

7. Deactivate or Limit Themes or Plugins

A http 503 error service unavailable can sometimes be caused due to excessive plugins or unsupported themes. This is very common in WordPress hosted sites.

It may be possible that a plugin might be incompatible with your website. Disable the plugins via a FTP client and dive into the WordPress root folder.

Here in the wp-content, the plugin folder exists. Rename the folder – plugins_old so the plugins remain unrecognised by WordPress.