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The Comprehensive Guide to Content Curation with 21+ Tools

Complete Guide To Content Curation with 21+ Tools

The Comprehensive Guide to Content Curation With 21+ Tools

In this guide we will teach you how to source and share great content on social media.

Content that your audience like, comment on and share with their followers whilst exposing your brand, business and product to a wider audience.

Comprehensive Guide to Content Curation with 21+ Tools

Would you like to become a professional content curator?  Yes

Then you have come to the right place but before we get to what’s, why’s and how’s of content curation…

What is Content Curation?

Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience.

Given the benefits it provides, curation has become an integral part of a great content curation marketing strategy.

With the high volume of information available today and the reducing attention span of readers – curating enables marketers to share content that is valuable and convenient for their target audience.

what is content curation

From seasoning blog posts with statistics to sharing articles from influencers or industry leaders on social media, content curation has no boundaries.

Curated content can be shared in blogs, emails, newsletters, and social media platforms. 

Content curation definition Wikipedia is as follows:

Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organise and look after the items in a collection or exhibition.

Services or people that implement content curation are called curators.

Why Is Content Curation Important?

In a survey – 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of content marketing efforts. 

Content creation is resource-intensive and only 55% of marketers have small teams of developing their own content.

This means there is insufficient workforce in-house to build relevant content consistently. A content curation strategy can help address this problem.

why is content curation important

By finding and sharing the best content that resonates with the audience -marketing teams can grow their thought leadership, improve relevancy, increase efficiency and bolster their editorial calendars.

Digital content curation can also lead to

Higher search engine ranking (SEO)

Increased brand visibility

Increased website traffic

Improved customer engagement

Building thought leadership

Furthermore – 85% of B2B content marketers attributed content curation to their organisations’ increased success and content marketing goals effectively.

Who Can Curate Content?

We have taken the time to provide some content curation examples of how people in various fields curate content.

These examples will help you understand how content curation development is part of everyone’s workflow.

If you do not see your particular field of work then do not worry because there are plenty of ideas mentioned below that you will relate to.

Once you understand how you can or are curating content we will dive into the top content curation tools.

1. Entrepreneur

If you run a company then you are likely to juggle a set of interactive content creation tools.

You have to be involved with your product/service, marketing strategy, sales goals, financials and much more.

To be an effective leader you need to be able to:

✓ manage your time

✓ be an effective communicator

Therefore being a great content curator is one skill set that will help you do both.

When you pull digital resources together and share them with others then it will help you:

✓ Save time communicating ideas

✓ Encourage creativity within your organization

Establish strong communication networks between you, your team and your customers


Here is a quick glimpse of a few content curation examples that you will change your entrepreneurial life:

  • Curate and share relevant articles and videos with your employees to encourage creative thought.
  • Share timely company news, content and press coverage with clients.
  • Collect and share important industry news to help your employees stay ahead of the latest trends.

As a leader in an organisation everyone is looking up to you to help guide the direction of the company.

This encompasses everything from company culture, product vision and goals.

When you increase your level of communication with employees and clients you are instantly helping build trust and credibility.

That trust translates into being looked at as a thought-leader.

It is no surprise that a survey conducted by Curata showed that one of the main objectives of content curation is to establish thought-leadership.

As a leader you are the visionary. When you share thoughtful digital content curation tools and resources with others then you will inspire creativity and trust.

The top content curation tools listed below will truly help you and your company excel.

2. Marketers

Did you know that 82% of marketers curate content?

Digital content marketing is one of the most vital components of an overall marketing strategy.

All marketers can attest that they are pushed to the limits when it comes to cranking out great quality content day-in and day-out.


Content curation is the white horse that will help you and your team save time and create great engaging content simultaneously.

Imagine being able to solidify your brand’s position as a thought-leader and gain the trust of your target market?

By curating the best of the web and sharing the best digital resources, news, videos and articles in your niche – you are helping keep your audience informed and inspired.

Content curation strategy can be used for virtually all marketing goals such as:

☑  Brand building

☑  Customer education

☑  Acquisition

☑  Retention

Here are some of the ways marketers include content curation methods in their content marketing strategy:

  • Send daily/weekly industry news with followers, subscribers, users and existing customers.
  • Embed helpful digital resources like videos, articles, documents, anything online with a web link on your company’s blog or website.
  • Curate topical company resource pages, marketing assets, FAQs, etc. to help increase the lifetime value of your customers.

If you are a marketer then you will need to include a content curation marketing strategy to help you reach your marketing goals quicker.

The best way to get started is by using the top content curation tools for marketing that will help you, curate, publish and share digital content wherever your target audience is especially content curation on social media.

3. Educators

In today’s digital information overload – teachers are required to play the role of content curators.

You have to ensure the information you present to your students is accurate and engaging.

Often when it comes to engagement many educators are including online content.

You are likely to spend time digging and curating the best videos, infographics, articles and digital visuals to include in your planned lessons.

Adding these visual elements will help inspire your students to learn.

Here are just some of the many ways educators use content curation learning and development in the classroom:

  • Share various forms of digital content related to your lesson with your students to enhance the learning experience.
  • Send daily/weekly newsletters on top of industry news to enhance classroom discussions or required online reading.
  • Curate and email daily thought-provoking teaching practices to inspire colleagues.

In addition to curating digital content as an educator it is important that those skills are passed on to students.

It is a basic requirement in the digital age that all internet users have the necessary learning content curation tools and skills to curate online information to:

  • Identify trustworthy sources
  • Curate the best information across various digital mediums and websites or applications
  • Take notes on why the information is important
  • Share curated research with others
  • Create reports, articles, blog posts, research papers, etc. to teach others.

One of the biggest goals for any educator is to ensure your students are equipped with the proper learning content curation tools and skill sets to keep up with the digital world.

Take a look at the top content curation tools described below to help you and your students become brilliant digital content curators.

Did you know that every single blogger and influencer is a content curator?

> If you send out curated newsletters filled with blog posts, industry news, recommended products…you have curated content.

> If you select awesome digital content to put in front of your social media audience…you are a content curator.

> If you have selected amazing products or services that you are recommending to your followers…you are a content curator.

> If you have ever made a top 10 list about anything…you are a content curator.

Well now you get the point of this content curation BAD BOY.

Whether you use the term curation or not? You have most likely built an entire audience and following because of your amazing online content curation tools and skills.

If you know what is cool, trending, newsworthy and interesting then you will gain followers.

They support you because you are providing them with information they cannot access anywhere else.


It is nearly impossible to be an expert at everything. We all look towards influencers who can help us focus on what matters.

There is a lot of content and noise in the digital world. We tend to gravitate toward those who provide us with information we need to do our jobs, fill our passions and make us smarter.

Here are some of the ways how online content curation methods used by influencers to curate content:

  • Create an email of the best of roundups (daily/weekly/monthly/yearly) of content you have created and share it with your followers and subscribers.
  • Share important daily industry news with your audience and be looked at as a thought-leader.
  • Curate list of press coverage where you have been mentioned, quoted or profiled to better inform your audience of your standing in your industry.

Identifying new topics to cover and keep your readers engaged does not happen without you researching.  


You have to spend time sifting through to find the best of the web. Top bloggers and influencers spend almost the same amount of time researching as they do creating the content itself.

The one way to save time and create more content is to use best content curation platforms.

They will help improve your productivity and allow you to create content faster and engage with your audience in new ways.

Focusing on the best content curation tools listed below will help you deliver curated content to your audience through social media, email and on your website.

What we know, how we manage and sharing it with others are essential keys to the info-game because it is all about managing people, organising and sharing information effectively with others.

Let us look at the benefits of curating content:-

This is number one for curating and sharing content. Others build an impression of your business by what shows before their eyes.

So then…

Be deliberate about what you want fans and followers to think about your brand.

be recognised as an expert

Be it on Twitter, LinkedIn, Instagram, Snapchat, Pinterest and all the usual suspects.

Curation content on social media is one aspect of your stay on top of mind campaign for being seen as an expert in your field.

By showing and sharing what is important for your business. Every time people see you in their feeds and screens, it is another note in their:

Yes – she is in the game.

you are in the game

It also alleviates the old me, me, me scenario when businesses post only their own stuff. As a social curator you are better than that.

Curating and sharing content keeps you on your business-toes.

keep updated-stay informed

Spending time finding, sifting and reading pieces across the web for your industry will help you learn more about your business.

Those are some of the key benefits of content curation. Now let us move onto the how to do content curation correctly.

If you got something worthwhile to say, create or curate then you have got consumer’s attention.

The more you share, the more consumers you will attract. Use this as your e-carrot to hook them into your email list.

When you help others, others will help you – this is how the universe works.

grow your network

Sharing and curating content can help you make connections with leaders and influencers in your industry.

This in turn could spark conversation with your social media audience in general.

Content curation vs content creation is a required piece for your content marketing strategy.

However writing blog posts, making YouTube videos, or Snapchatting takes time and energy so if you got the time and budget for it then do it.

easier to curate than create your own

Share something excellent that has already been created for you since it keeps the conversation going.

It is a relief to know how you can share what you are reading on your desktop, tablet or phone and even what you watch?

Firstly you will need to determine the topics to share with your fans.

Then locate the articles for those topics. There are content curation tools available for this. You will see some shortly.

how to curate content

To decide on which posts to share you need to consider…

Who should I share this with?

Why would this help them?

Is this a trustworthy source?

Is it unique and worthy of sharing?

Will it make the reader grin, snicker or blush?

Once you are completed the above then you can create the time to schedule them.

When doing this always consider the social media rule of thirds:

> Share a third on personal brand promotion

> A third of curated content

> A third about the conversations happening on social media

social media rule of thirds

Here are some factors to doing content curation successfully:

1. Identify Your Audience

Who are you trying to attract?

What kind of audience are you trying to build?

What content sharing can you engage in that is truly useful?

You are sharing because you care—caring about how this post will help readers do their job better.

2. Focus Your Content Sharing

Based on the audience you are trying to attract, their interest/needs and your own business goals always pick one or two topic areas about which you will share content.

The content you share has to be on topics that your audience cares about and is likely to read since 70% of people will only ever click on one topical category so choose carefully.

focus on content sharing

When you market yourself as a content curator – you will have the same challenges as a brand.

You need to convey your message clearly. This is one instance where you want consumers to apply a label to you – the social media expert, the IT guy, the restaurant critic, etc.

As a content curator – you are marketing yourself as a supplier of good, relevant, timely, interesting and useful information.

You are like a funnel that filters out the rubbish and only promotes the gems.

The more consumers can count on you and the quality of your content sharing – the more they will support you, re-share and click on your links and recommend you to others.

Quality is a differentiator as a curator.

Share on a regular basis. Sharing regularly and frequently gains you visibility.

Here is one of the biggest challenges in consistency – keep your content at the level you originally targeted.

If your audience are consumers who are new to online marketing then make sure you share content for novices.

Do not start sharing content that will only make sense to people already immersed in online marketing.

curate consistently

If your audience is small businesses then start sharing content on business issues and that are consistent.

Always summarise key points or takeaways to help readers identify your content and associate the post with your brand.

Whether target audience read your content or not they will still see an interesting or quirky or useful snippet in their feed.

Generally you want to brand yourself as the curator using your real name.

Ultimately social media is about people not logos. Companies try to humanise but people do not try to corporatize.

When you establish a personal brand via curation, you can carry that brand into your next job or business.

promote yourself

The value of your curation work accrues to you, while also benefiting whatever business you happen to be involved with at the moment.

As mentioned earlier sharing curated vs created content is your opportunity to show some breadth. Others will see how you use the web sphere to be a beast in your space and industry.

Share your own content too – say at a 1:10 ratio. You will look more real and less promotional and this is a killer for building trust.

You may be sharing too much of the same thing like topics on writing, designing, social media or any sort.

mix it up

So you can open up the share-pipes to productivity, self-help, simple apps and other human topics to improve how target audiences work each day.

Ultimately, caring about helping people to get clear, organised and efficient, informed and excited content is for humans to perform their job better, every day and feel great doing it.

Because it is a nice thing to do and it feels good – for you and them.

give credit where it deserves

Add a hashtag or @mention in a tweet or tag the content creator in a Facebook post for any content you are sharing.

Use a social media calendar to map out what you are going to post.

schedule it

Then use available programs to schedule your posts either on a set it and forget it approach one time versus posting multiple times a day.

But do not schedule it too far in advance since you want your posts to be on timely basis.

9. Monitor & Listen Socially

To learn what is working and what is not and what to change and when to change then one must monitor their own social media platforms to better understand social listening.

social listening

You will be able to amend, change or delete any existing content that does not serve your target audience and refine future content to provide better outcome.

Some of the Best Content Curation Tools

Here are the top lists of content curation tools in the market today to help you achieve your digital content curation goals.

They will help you increase your productivity by saving time, communicating effectively, building trust, engage with your audience and much more.

Get ready to find and share the best content across the web in a smart way.

Let us dive into these time-saving top content curation tools. There are in no order of importance since all of them are equally important in their own right.

Some of them are the best free content curation tools and some are payable tools.

LinkedIn Slide Share

Slide Share is the number one place to find PowerPoint and PDF presentations online.

Editors take the time to curate the best Slide Share presentations. It also has a great discovery engine allowing you to search, curate and save the best presentations.

LinkedIn is one of the top content curation tools that also helps you curate, save and share infographics, videos and other types of professional visual content.

Cost: Free


If you are having problems promoting your blog posts and getting traffic then Triberr is a social network that helps content marketers connect with industry leaders and curate their content.

You need to join a tribe which are area of interest, begin curating content and then share your content.

It also helps brands find and connect with influencers through influencer marketing and a self-serve top content curation tool.

It adds a unique way to get your content in the hands of people who can help promote your work.

Cost: Free, Lite at $20/month and Prime $50/month

Content Gems

ContentGems is a content discovery engine. Every day it scans hundreds of thousands of articles from the best online sources and presents you with a stream of relevant and timely content.

This is based on your keywords, social signals, media type, and other filter settings you set up.

ContentGems provides you with the ability to share directly onto social media platform, create weekly e-newsletters or put it directly on your company intranet and/or portals.

You can also plug your content into a variety of platforms, such as Buffer, HootSuite, Feedly, Slack, and WordPress, to name a few.

Cost: There is a free plan and 3 other plan ranging from $10/month, $99/ month and $199/ month.


elink.io is one of the top content curation tools that is a must-have in your tool belt regardless of your profession.

It is the fastest and most professional way to share curated content on any topic in a visually appealing way. Think of it as a professional Pinterest.

The content you curate on elink can be shared via social media as a stand-alone web page, embedded onto any website or sent as a responsive newsletter via Gmail, Mail Chimp or any other email platform.

It also offers a Chrome Extension and RSS feeds for faster curation. This tool pulls a title, description and image for each link that is entered which can be further customised to add your own voice.

Elink.io offers 30+ beautiful prebuilt responsive layouts so you never have to worry about design and can just focus on your content. The website is fully responsive allowing you to access it from any device.

There is no limit to how many elinks you can create so give it a try today.

Cost: Free plan (includes unlimited web pages) and PRO plan starts at $15/month and if you pay annually or bi-annually – the cost per month reduces. Education & Non-profit discounts are available.


Pocket is one the top content curation tools out there that helps you save articles, videos or any other web content in Pocket that you want to read, watch or share at a later time.

It doubles as a discovery platform where users can browse through interesting new content posted by major publications and other content writers or curators.

Pocket has apps and a responsive website that are accessible from every device. You can also view content offline on the go.

It is a great app to collect information you want to read later especially when you are traveling and dubbed as the save button for the web

Cost: Free plan & Pocket Premium – $35.99/year or $3.95/ month.


Bit.ai is a new-age document and content collaboration tool that helps teams collaborate, share, track and manage all company knowledge in one place.

Apart from being a great documentation tool it also brings all your content in one place, making it a versatile content curation tool.

You can add any weblink- Youtube video, Spotify, PDFs, cloud files, social media content, maps, charts, spreadsheets and more to a Bit document and can even embed this document on your website.

If you curate content in a team or colleague environment Bit provides a great way to collaborate and save content easily in one location.

Bit also has robust workspaces to keep everything organised like your curated content can stay in separate folders, making it easy to locate and use when necessary.

Cost: Free plan with limited features and PRO plan starts at $8/month paid annually. Education & Non-profit discounts are available.


Curata is a top content curation tool focused on marketers in enterprises discovery, organise, curate and share the best content from around the web.

Receive relevant content delivered automatically from hundreds of thousands of sources.

It also has an added feature of a centralised calendar to co-ordinate with team members, programs and organisation-wide content initiatives.

Cost: There is a free trial period and then Basic plan @ $499/month, Professional plan @ $667/month and Enterprise plan @ $999/month.


Flipboard allows you to collect content from the sources you trust. We added it to our top content curation tools list because it has a beautiful interface and presents your curated reading material in a magazine format.

It is a helpful way to keep up with your reading in a visually appealing way.

Select our interests and your feed will be curated with articles and recommended stories on those topics. You can also follow others who share similar interests.

Flipboard offers a variety of tools like the Flip.it button which is like a web bookmark that allows you to directly bookmark articles, videos and directly links to your Flipboard magazine.

Cost: Free


Paper.li is a content curation platform for creating online newspapers using the content from Twitter, Facebook, Google+, YouTube and RSS feeds.

This top content curation tool makes it easy for you to find, publish and share content on the web and social media by aggregating content from any web source.

Your content appears like a newspaper and it is a fun way to share curated content that is important to you.

Cost: There is a free trial period and then plan starts @ $12.99 paid monthly or  $10.78/month paid annually.


List.ly helps you to find, create, curate and share list articles on any topic.

This content curation tool is a great social way to engage your audience and share curated content publicly.

They have a great set of collaboration features making it a fun way to share the best of the web socially.

It comes with a Chrome Extension, WordPress plugin and a bookmarlet to help you save information on the go and grow your lists. Have fun creating listings on anything and everything!

Cost:  FREE – 3 free lists for new users, Pro plan @ $4.99/month or $49.99/year and Team plan @ $4.99/month/user or $49.99/year/user


Quuu is also a hand-selected content curation tool. It gives you content suggestions even if you do not have a ton of blogs and online sources you trust.

You select from more than 300 interest categories to get content suggestions.

Choose how many suggestions you would like to send to your social media profiles or your Buffer or HubSpot accounts.

According to their website they hand-review more than 60,000 posts every day and they promise to review each and every piece of content they suggest.

Cost: Free, Pro plan @ $19/month and Business plan @ $50/month.


With Snip.ly you can increase your web traffic when you share curated content.

It automatically adds a personalised call-to-action button to every shared link.

You can curate as much content as you want and drive conversion rates from external content you share.

This top content curation tool is a great way to keep your audience engaged with content you recommend and have a way for them to still interact with you and act accordingly.

Snip.ly allows you to easily monitor your audience engagement metrics and track results.

Cost: There is a 14 day free trial period and then Basic plan @ $29/Month, Pro plan @ $79/Month, Business plan @ $149/Month and Agency plan @ $299/Month


Trap.it is a top content curation tool and marketing automation software that puts your employees’ social media presence to work.

It is a platform that helps brands tap into their employees’ networks and reach a wider audience.

This top content curation tool makes it easy for marketing teams to curate industry-relevant content across multiple verticals.

Built-in analytics and reports provide valuable insight to shape your employee advocacy and social selling strategies.

Cost: Request for Quote

Content Studio

ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content.

It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently.

It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analysing performance, collaborating with the team and a lot more.

Cost: It offers a free trial. The paid version starts @ US$49/month to $299/month.


Pinterest is a visual curation bookmarking tool that helps you discover and save creative ideas.

It is a creative way to discover and share your tastes, interests and hobbies with others in the community.

Users can follow boards, like, comment and re-pin other users content.

This top content curation tool is a great place to collect visual inspiration for a wedding, recipes and more.

Cost: Free


Buzzsumo helps you curate content and identifying influencers who have shared a specific piece of content.

You can search for the most shared content using keywords, find out the most shared content from a specific domain and filter down to specific types of content such as infographics, videos and more.

You can also search by what news is trending in the past 24 hours and what content has been the most shared.

This content curation tool helps you analyse what content is performing best for any topic or for any competitor. You can find key influencers to help you promote your content.

Cost: It has a free trial version. The Pro plan @ $99/month, Plus plan @ $179/month and Large plan @ $299/month.


Quora is a top content curation tool focused on a community who answer curated answers based on their expertise and interest.

Anyone who has an account on Quora can ask a question and community members answer the question in detail.

All answers are searchable and well organised for anyone to access.

Quora pays attention to your interests and user-behaviour on the platform and displays content based on your reading and engagement habits.

Cost: Free


Juxtapost helps you save and keep track of web content you want to save.

Everything you bookmark is categorised into pasteboards. Members of this top content curation tool can follow one-another and find inspiration of the best curated content.

One of the best parts is that you have the ability to preview your content in detail without needing to leave your browser.

Juxtopost also provides an option to export all of your bookmarked data in case you need to organise it via spreadsheets, etc.

Cost: Free


Scoop.it increases your online visibility by helping you discover, curate and publish quality content.

You can ‘Scoop’ any content that you find useful and it will automatically be added to your page.

The content you curate can be shared socially within the network or shared on your social media channels, your website and blogs and newsletters.

This top content curation tool helps you link content directly from Twitter and Facebook page.

Cost: Free, Pro plan @ $14.99/month – paid annually and Business plan @ $67/month – paid annually.

Drum Up

DrumUp mines the web using sophisticated algorithms to find content relevant to your audience.

In other words it helps you energise your social media presence with fresh and relevant content.

This tool allows you to add multiple social media accounts to the dashboard.

You can schedule and share content on Facebook, LinkedIn and Twitter through the tools allowing you to find and share content across multiple social media accounts.

The tool also offers a Chrome extension that helps you find and share content relevant to the article you are reading on your browser.

Cost: Free, Starter plan @ $15/month, Pro plan @ $39/month and Small Business plan @ $79/month.

Post Planner

PostPlanner is a Facebook app for marketers and bloggers to curate and automate Facebook content.

This top content curation tool helps you find the best articles to share with your audience.

It also includes photos, status ideas and much more.

It is a smart way to grow your Facebook marketing team by just adding this tool to your marketing tool belt.

Cost: Starter plan @ $4/month, Solo plan @ $12/month and Business plan @ $24/month and Venture plan @ $59/month – all billed annually.


Feedly is a way to organise, read and share content from your favourite websites, podcasts, keyword alerts and YouTube channels. You can access all of them in one place.

It is a useful tool since it has strong integration features with social media channels so you can easily share articles.

You can also schedule posts with HootSuite and Buffer.

You can also add articles to a read later section so you can access them when you need and you can discover fresh content on niche or broad topics.

It is always in sync so you can access it on a mobile device or via your desktop computer.

Feedly also has good collaboration features and one of those features is their shared boards section so you can work with your team to curate, comment, and prioritise the best articles about specific topics.

Cost: Pro plan @ $6/month, Pro + plan @ $8.25/month – both paid annually and Business plan @ $18/month.

anders pink

You will need to log in with Twitter to use Anders Pink. This content curation tool lets you create a briefing based on topics or sources.

You can add filters or exclude sources during setup or go back to do it later.

Once you are done then your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations.

To keep up to date – you can receive daily digests by email. Anders Pink also integrates with Slack so you can keep your marketing team up to date with curated content on topics of interest.

Cost: You will have to contact Anders Pink for prices to their Partner plans, Enterprise plans and smaller and scaling teams.


Instapaper has been a major player among content curation tools for around 10 years.

With this app you can create an ad-free Instapaper website with content curated from the web and from some of the other curation apps on our list, like Flipboard.

You can read your Instapaper online or on any of the mobile apps which also allow you to read offline.

You can also highlight and comment on content, adding your opinion to make curated content even more useful for your audience.

Cost: Free plan and Premium plan @ $2.99/month or $29.99/year.


No list of content curation tools would be complete without including Twitter.

That is because Twitter’s lists function lets you create lists around particular topics and follow users tweeting on those topics.

Then all you have to do is check those lists and retweet updates or even share content on other social media platforms.

Cost: Free

Wrapping Up - Which Tool Is Right For You?

Before you select the best tools for your business – it is important to understand the role content curation will play in your marketing operations and the size of your team.

If you are a one-person marketing department, the beginner or and intermediate person then the content curation free tolls options should suffice for your needs.

As your business and team grows then you will play a larger role and require more powerful digital content curation tools.

Regardless of your team or business size content curation should become a part of your content marketing strategy.

Great curators build trust with their audiences and become an indispensable resource as they help to sift through online information to distribute what is worth reading.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Content Creation and Marketing Strategies.

Contact us today and see how we can help you curate great content for your business through strategic optimisation.

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The Comprehensive Guide to Content Curation With 21+ Tools

Using Facebook Preferred Audience to Target Organic Posts

How To Target Organic Post With Facebook Preferred Audience

How to use Facebook Preferred Audience to Target Organic Posts

If you have carried out a paid Facebook campaign before then you should be familiar with the targeting options they provide. Did you know you can also target your organic posts on Facebook by audience?

Facebook refers to the option as preferred audience targeting. Facebook targeting organic posts allows you to narrow down the audience for your post by interests, age, gender, location and/or language.

In this blog, we are going to learn How to Target Organic Post with Facebook Preferred Audience.


This allows you to optimise your organic reach by putting your organic posts in front of the right target audience and increases the chances of engagement for the post.

What this does is limit the people who will see your post in their news feeds.

But consumers who directly visit your Facebook page or perform a search will still be able to see the post regardless of the preferred audience targeting you have set up.

Here is how you can set up your preferred audience targeting on Facebook for your organic posts:

1 > If you have never used preferred audience targeting on Facebook before you will first need to enable it.

This can be done by navigating to your Facebook page and clicking on Settings in the upper right hand corner.

Make sure you have the General tab open on the left hand side of the Settings screen and click Edit next to Audience Optimization for Posts.

facebook- audience-optimization-for-posts

You will then check off the box next to Allow preferred audience selection and the ability to restrict the audience for your posts and click Save Changes.

facebook- audience-optimization-for-posts-ticked

2 > Now you can click on Page to be taken back to the timeline for your Facebook page.

Click on Write something… to open the post creator to construct your post and then click on the button directly below that says Choose the preferred audiences for this post to set up the targeting for this organic post.


3 > Your first option is Preferred Audience. This enables you to limit the people who will see your post based on interests.

You can choose up to 16 interests to target this post and the availability options range from business and industry to family and relationships to hobbies and activities to sports and outdoors.

Once you type in your first interest tag, Facebook will automatically recommend others.

Whether you accept these suggestions is up to you but it is important to make informed choices based on your target demographic.


If you have a product or service in the animal industry then you may want to choose to use the hobbies and activities category.

Scroll down to the pets’ option and limit the audience based on the type of animal your product or service is related to such as birds, cats, dogs or horses.


If you are in the restaurant industry then you may want to choose to click on the food and drink category and target your audience based on the type of food your restaurant is focused on such as barbecue, pizza or seafood.

Or click on restaurants and target your audience based on the type of restaurant you have such as a diner, fast food or casual restaurants.

The options are pretty much endless when it comes to interests thus enabling you to narrow your posts down to the exact target audience who are interested in what you have to say.

4 > Your second option is Audience Restrictions. You are able to target your audience down using the Preferred Audience and/or Audience Restrictions options.

This allows you to first choose an interest your post is related to and then narrow the audience down even further based on age, gender, locations and/or languages.

You are able to limit the age from 13 to 65+, limit location based on countries, states, cities or zip codes and limit language but only if the audience you are trying to reach uses a language that is not common to the location targeting you have set.


When you are finished defining your audience targeting criteria, click Save. Now finish composing your Facebook post as normal and click Publish.

finish facebook posts

5 > Now that you have started targeting your posts to segments of your page’s audience, it is time to see if your efforts are paying off by analysing insights and engagements.

To evaluate your success, head to the Insights tab on your Facebook page and click Posts in the left navigation bar.


Here you will get insights into how much reach and engagement each post has received which includes the number of people who have interacted with the post. You can also see whether people have commented on, shared, liked or simply clicked through the content.

These insights are invaluable because they reveal the types of content that are resonating well with your target audience. If you are not satisfied with your results, you can always go back and tweak your target audience.

For further information on audience targeting that may be helpful to your business and to ensure that you are using the best practices – check out Facebook’s guidelines.

Do not forget to check out our simple guide on Facebook targeting and audience for more in-depth strategies to boosts conversions, leads and sales.


An estimated over 85 million businesses operate a Facebook page, each of which posts an average of 1.55 times each day. Of those posts, 55.6% are photos, 22.2% are videos, 18.5% are links and just 3.6% are straight status updates.

This equates to more than 94 million branded posts daily, which in turn equates to an organic reach of just 2.4%.

While the sheer volume of business posts has disoriented users and frustrated marketers, you do have an opportunity to improve your outreach efforts.

With Facebook preferred audience, you can target your posts to the segments of your page’s audience that are most likely to be interested in it.

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How to Optimise Your Facebook Business Page

How to Optimise Your Facebook Business Page

How to Optimise Facebook Business Page

Now that you have mastered the basics of how to create a Facebook page for business – it is time to think about ways to optimise your page.

These strategies will help maximise engagement so you meet your Facebook marketing goals.

Here is a quick video overview of the steps you can take to optimise your Facebook business page.

We will dig into these components and more in detail below and show you how to optimise your Facebook Business Page.

Accurate Operating Business Hours

It is essential to enter your business hours and it is equally important to update them whenever they change.

When adding new location pages, always ensure that the correct opening hours and days are reflected.

Unlike Google My Business Facebook does not let you customise hours for holidays or other special events.

Accurate Opearting Business Hours

If you have custom hours for holidays and special events then take advantage of utilising Facebook posts or advertising to convey this message.

For example if you are experiencing unpredictable weather or have a special event or promoting a new product you now sell then create a visually appealing post and pin them to the top of your Facebook page so it is seen by those visiting your page.

Custom Username

Having a custom username or short, user-friendly URL for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:


This is definitely not very friendly or memorable name to remember. However you will need at least 25 likes before you can amend this username.

Create Custom Username

You should keep your brand’s name at top of mind. If you are optimising a Facebook location page then we highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

Add Call to action on Facebook

There are hundreds of reasons why people visit your Facebook Business Page and you may not be able to provide them with all the information they need on your page.

But you can provide them with a way to get it by setting up a call to action (CTA) button.

Facebook’s built-in CTA button makes it very easy to give the consumer what they are looking for including allowing them to engage with your business in real life.

The right CTA button will encourage visitors to learn more about your business, shop, download your app or book an appointment.

To add your CTA – click the blue box that says + Add a Button then choose which kind of button you want.

You can choose the suitable destination for your type of business and direct your followers to it.

The full list includes 7 types of actions:  

  • Sign Up – mailing list or webinar sign up page, join the tool.
  • Book Now – hotel or restaurant reservations   
  • Contact Us – contact form
  • Use App
  • Play Game
  • Shop Now – e-commerce store
  • Watch Video
Add Call To Action - CTA

For each type of CTA you will be given several text options to choose from. Select the option you prefer and then click Next.

Depending on the button you chose you may be asked to select some additional options. Once you are ready click Finish and your call-to-action button will go live and this is another way how to optimise your Facebook Business Page.

Just recently Facebook officially launched Messenger for Business to let users chat directly with the companies.

Some U.S. businesses can already have a personal, real-time conversation with their customers.

Messenger For Business

Is there important information you want all visitors to your page to see?

A promotion you do not want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook business page just under your cover image.

It is a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around and another way to optimise your Facebook Business Page.

Start by publishing a new post or scrolling down your feed to find an existing post you want to pin to the top of your Page.

Click the three dots on the top right of the post then click Pin to Top of Page.

Add a Pinned Post

Once you have pinned the post then you will see a blue thumbtack icon in the top right corner.

Example of Pinned Post

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service like responding and assisting customers and also discover new ways to improve your business.

You need a strategy around triaging and managing comments and reviews so do not take this section lightly.

Examples of reviews and comments

If you are prepared to not only respond to your comments on posts and ads then you can implement reviews on your page.

To do this you simply:

  • Go to your Facebook page.
  • Click on Settings.
  • Under General > Reviews.
  • You can then Allow visitors to review this page or if you are not quite ready for this then simply click on Disable Reviews.

Reviews are a great way to show off how well your business is doing.

If you get a less than great review always be sure to respond. This shows consumers that your brand is engaged and cares about making their customers happy.

Facebook Messenger

Facebook Messenger like reviews is another great way to show off how well your business is willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Once again you need to know your bandwidth. If you are willing to implement this step then it requires a strategy. You must consider how quickly you can respond to your messages.

Facebook Messenger Optin

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you are ready to implement this step then go to:

  1. Go to your Facebook page.
  2. Click on Settings.
  3. Under General > Messages.
  4. Then click the button that says Allow people to contact my Page privately by showing the Message button.

This is another way how to optimise your Facebook Business Page.

Tabs are the different sections of your Facebook page like the About section and photos.

You can customise which tabs you want to include and the order in which they appear in the left menu of your page.

If you are not sure which tabs to include then check out Facebook’s various templates.

Facebook Business Page Templates

Each template has a set of buttons and tabs designed for particular types of business.

For example in the Restaurants & Cafes template includes tabs for offers, reviews and events.

To access templates and tabs – click Settings in the top menu then Templates and Tabs in the menu on the left.

While this is obvious if you end up implementing Facebook location pages over and over then this step has to be repeated.

Not only can you arrange these tabs but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business depending on what you do.

You can also utilise the templates that Facebook provides which can also take the guesswork out of how to organise your tabs.

  • Go to your Facebook page.
  • Click on Settings.
  • The on left – click on Edit Page.
  • Once in the Edit Page area you will be able to see the various templates and also place various tabs in order by dragging the three-lined icon to the left of the tabs and move them around.
Edit Page Tabs

Since Facebook is a social network it is a good idea to use your page to build a community for your business.

One way to build community is to connect with other pages that are relevant to your business but not competitors.

For example if you run a shop in a popular shopping area or mall then you could connect with other shops in the same area.

Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business then you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses – navigate to their Facebook page then click the more icon -three dots under the pages cover photo.

Click Like as Your Page. If you have more than one Facebook business page then choose which one you want to use to like the other business then click Submit.

Like Other Pages

This business will now appear in the Pages Liked By This Page section on the right of your page. Here’s how this looks in practice:

Pages Liked By This Page

Pages will receive a notification when you like them and may check out your page or even give you a like in return and will also optimise your Facebook Business Page.

Payments via Facebook

Facebook launched a payments feature on its Messenger app available on mobile and desktop.

Payments can be made with a debit card and the best part is Facebook will not charge you for it.

Payment Via Facebook

At the moment payments are only available for United States’ users and are limited to circles of friends.

We hope that it will soon become accessible in other countries and useful for businesses as well.

Facebook is currently testing a new feature called Saved Replies which is going to help business page owners’ speed up communication with templates.

This will save you precious time from repetitive customer service inquiries. Saved Replies enables you to create a message and save it for later use.

It will be accessible via the messaging interface within a particular message view.

When the message pops up – the Saved Replies will appear on the left sidebar with the Manage Replies button at the bottom.

Saved Replies

Prepare generic replies for all of your frequently asked questions and always personalise them before sending.

This functionality is targeted for small business including start-ups and e-commerce shops that are not using any helpdesk platforms like Zendesk.

Your Facebook page settings allow you to get into some pretty fine detail about who can administer the page, where your posts are visible, words banned from the page and so on.

You can also see people and pages who have liked your page, control your notifications and so much more.

Think of the Settings tab as your behind the scenes console for every adjustable parameter available to you.

Take a few minutes to go through each setting and make sure that it is optimised for how you want to manage the Page and how you want your audience to interact with you.

To gain access to your inner folders – just click Settings at the top right of your Facebook page.

Review Your Settings

Check your settings regularly since your preferences and requirements may change as your business and social following expand and grows.

For even more control over who can administer your page and to control the roles filled by team members, contractors and agencies consider setting up Facebook Business Manager.

This will allow administors to fulfill their respective roles thus optimising your Facebook Business Page.

The more information you have about your audience the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page and the content you share.

To access Page Insights click Insights in the top menu of your Facebook business page.

Facebook page Insights

Facebook Insights gives you information about your page’s overall performance, including some data on audience demographics and engagement.

You can see metrics on your posts so you can understand how many people you are reaching. You will also see how many comments and reactions are gained from specific posts. This data will help you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call to action button, website, phone number and address.

This data is divided by demographics such as age, gender, country, city and device – making it easier for you to tailor future content to your audience.

To access this information click Actions on Page in the left menu.

For more in depth information – check out the post on how to use Facebook Page Insights.

No optimisation tactic can save your Facebook page unless you update it often and engage with your audience.

There are a few audience-building hacks you can try:

  • Ask questions to engage your followers in discussions.
  • Post curated content with the help of tools like DrumUp which saves tons of time.
  • Upload short, well-annotated videos.
  • Stream live videos from virtual events.
  • Tag other business pages your industry tools and non-profits.
  • Upload images, collages, quotes, team photos, etc.

You can use visuals to further market your business without being to sales orientated or intrusive.

One can also create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver!

Backlinks help boost the credibility of your Facebook business page and may help improve your search engine ranking.

They also help direct new potential followers to your page. Always include a link to your Facebook page at the bottom of your blog posts and where appropriate on your website.

Encourage other companies and bloggers to do the same when you collaborate so both of you benefit the maximum exposure and returns in followers, likes and shares.


Of course the overarching objective of Facebook is to stimulate engagement and produce valuable and exciting content.

Therefore tailor your language to your audience, be personal and use fresh and simple wording. 

Executing these optimisation tips will improve your Facebook Business Page visibility and user experience which are crucial for your success.

These are effective ways how to optimise your Facebook Business Page to stay on and ahead of your targeted audience.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Facebook Business Page.

Contact us today and see how we can help you increase or boost your Facebook Business Page through strategic optimisation.

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How to Do Keyword Research for SEO - A Simple Guide

How to Do Keyword Research for SEO – A Simple Guide

A Simple Guide – How to Do Keyword Research for SEO

Despite all the changes to SEO practices over the year’s keyword research remains one of the most fundamental SEO tasks.

This guide will get you started with keyword research the correct way and help build a solid foundation for your SEO campaigns.

How to Do Keyword Research for SEO - A Simple Guide

In fact some form of keyword research is still one of the first things SEO professionals at all skill levels do especially for a new website or for any site for which they want to improve or expand search rankings.

Therefore learning to do good SEO keyword research and analysis is one of the most valuable skills you can build as an aspiring SEO journey.

What Is Keyword Research?

Keyword research is a process of discovering and determining the keywords that matter most for the objectives of a given website.

In simple terms it is finding the keywords you want to rank and also the ones you should rank for – what people want and what you have to offer should nearly match.

What Is Keyword Research

If done correctly, keyword research also yields the topics for which you should be creating content on your site.

Competitive analysis is an area closely related to keyword research.

During research stage you could uncover what your competitors are ranking for that you are not which may lead to key insights for your SEO strategy and business.

This guide will get you started with everything you need to know to do keyword research that will build a solid foundation for your SEO campaigns.

The Keyword Research Process

Good keyword research follows an orderly process – a set of steps that help accomplish all the goals mentioned above.

However this is not a simple one and done process but an ongoing journey.

You will need to continually revisit these steps because your market situation will change over time.

Keyword Research Process

Some of the changes that can necessitate new keyword research include:

  • Shifting needs or desires of your target consumers.
  • New queries that have not appeared before or new search terms used to look for what you offer.
  • New competitors entering the market.
  • Changes to search engine algorithms or search features.
  • And many more.

Make the keyword research process one of your regular habits for good SEO health and growth.

Keyword Research For SEO

There are many legitimate ways to approach keyword research but in this guide we will discover and follow these steps:

  1. Analyse Current Keywords.
  2. Formulate Your Goals.
  3. Build Your Keyword Wish List.
  4. Assess The Competitive Landscape.
  5. Expand Your Keyword Horizons.
  6. Prioritise By Opportunities vs. Investment.

We will go through this guide from the perspective of a business website trying to sell products or services to potential customers. However the basic principles apply to non-business sites as well.

Just substitute your cause, passion or interest for the products and services.

Even if you are looking for organic search traffic – you are still trying to sell something.

These are in chronological order hence their importance to follow these steps to obtain maximum result for keyword research for SEO.

1. Analyse Current Keywords

This is where you should begin if you already have a set of keywords that you are trying to rank for. If you are starting totally from scratch then skip to No: 2

If you are taking over an existing site or have been working on a site for a while then you probably have some list of keywords in mind that you have been trying to rank for.

The first thing you should do is list those keywords and run an analysis to see how they have been performing.

Analyse Current Keywords

To analyse larger applications you will probably want a paid tool.

But for a basic site there are many free rank tracking tools available.

If your list of keywords is relatively small then you could search for them on Google to see where they are currently ranking but that would not give you any ranking history.

Look at the ranking history and search volume for these keywords from your tool of choice.

Use Google Search Console to determine what keywords your site already ranks for – if any. Your goal here is to establish a baseline of keyword performance.

You can use this for growing your keyword universe in the other steps below.

Google Search Cnsole Report

Use the metrics you have gathered on your existing keywords to separate high performing keywords from low but worthwhile.

Low but worthwhile performers are keywords that have sufficient search volume and impressions but have lower ranking and/or click-through rates.

Put the low but worthwhile keywords aside to add to the list you will develop in the section below.

Together with the new keywords, you will discover these will become the guide for all your subsequent SEO work especially for content optimisation and link building.

The goal here is to establish a baseline of keyword performance that you can use for growing your keyword checklist.

You might think you are ready to start real keyword research now however without crafted goals this may be futile.

Goals in here means – the specific business and brand needs you want to earn organic traffic for SEO.

Many times keyword research will churn up keywords that you could rank for but if these keywords do not attract the right visitors as per your business goals then they would not be worth the effort.

Formulate Your Goals

Hence this is the most overlooked step in typical keyword research efforts. Having goals will help improve your chances of SEO success.

Plus you will save time and effort trying to avoid targeting irrelevant terms or keywords with little or no return on investment (ROI).

Here are a few questions to ask when formulating your goals for keyword research:

  • Who are your target audience? Who buys what you sell and why?
  • What do you sell and what is your unique value proposition in your marketplace?
  • What are the chief needs and/or desires of people who become your customers?
  • What are their secondary or related needs?
  • What are the things your target consumers need to know to feel confident in whom they choose to buy from?

Knowing the answers to these questions can help you focus on the keywords that will really matter to your business.

This section is strictly for internal research. It begins in your own head or the collective heads of your team if you have one.

Build Your Keyword Wish List

Using the answers to the questions in Section 2 combined with the experience of your business or industry – list out the keywords you think best describe what your potential customers search for when they are in various phases of their buyer journey.

  • What would they search for when they are just trying to educate themselves about the kinds of things you sell? – Informational
  • What would they search for when they are trying to make an informed decision about who to buy from? – Navigational
  • What would they search for when they want to buy specific things you sell? – Transactional
Buyer's Journey

The purpose of these brainstormed lists is to provide some guidance in your research in determining what matters for your business.

Do not assume that the keywords you come up with from this exercise are all actually valuable.

One of the best sources to find keywords you should be ranking for are ones that are not on your competitors list.

If they have been in the game longer than you then they have probably uncovered and capitalised on more opportunities by either careful research or just stumbled upon them.

Many SEO tools will show you the top-ranking keywords for a given domain but you may need to invest in one of the paid tools to delve into all the levels discussed below.

Let us look at some different ways of approaching competitive keyword research.

This is the simplest free method of competitive keyword discovery – Google.

This method can uncover a lot of opportunities but it is dependent on a certain amount of guesswork to give the full picture.

google search

Nevertheless it is a good way to start if you do not have good tools handy.

Google is most helpful in identifying who your top online competitors are.

Keep in mind these may not be the same in real world competition if you and others are selling your products and services through brick and mortar stores.

Start by searching for the products or services you sell and see who comes up in the top few results consistently.

As an example let us say one of your products is garage door openers:

Google Search Example

Skipping past the paid ads – it is evident that Home Depot and Lowes are your top organic search competition for this product.

If you sell multiple products or services and if these two show up again and again in search term then add them to a list of top competitors.

Be sure to look out for any alternative names searchers might use for your products or services.

Next do a Google site: search for each product and its alternative names for each competitor domain.

To do this:- enter into Google – the search term and then site: competitor’s domain name.

google site -product example

This search tells us the alternative keywords that the competitor ranks for in Google for this product.

In the example above we see that Google might show Home Depot’s garage door opener products to people searching for belt-drive garage door openers, chain-drive garage door openers and 4-garage door openers.

Add all of these to your keyword list.

Using Keyword Research Tools

For more sophisticated competitive research you will need a third-party tool.

Some of the free tools can provide you with limited access to this intelligence but almost all of the paid tools can show you a much more complete competitive picture.

Many tools allow you to input a competitor’s domain to discover the keywords they rank highest for.

Use Keyword Research Tools

To identify competitors who share your audience you can use a few free keyword research tools.

Enter their website and start looking at your competitors. The report shows sites that might not be direct competitors but share an audience with you.

These sites and their keywords can help you find topics and keywords that attract your target audience.

They are in no order of importance since all of them are equally important and relevant in their own objectives.

This tool has lots of cool features that focus on blogs, video and social media cool stuff.

You enter in a search term either a keyword or a company and the tool will tell you what is being said about that term across blogs and social platforms.

You can see how many times and how often it is mentioned and you can even subscribe to an RSS feed for that term so you never miss a beat.

Social Mention

Best ways to use this tool:

  • Monitor and track keyword mentions
  • Monitor company mentions
  • Cross-analyse what is being said across different social networks

Price: Free

Formerly the Google Keyword Tool and Traffic Estimator – now this tool seems to have it all.

Although it does not focus specifically on competitor analysis and more on your own website, finding competitor data is one feature of the tool. Because it is from Google and it is considered one of the best out there.

Google Keyword Planner

Best ways to use this tool:

  • Find competitor keyword data – paid and organic.
  • Monitor your own website as well as those of your competitors

Price: You need to sign up for a free AdWords account to access the tool.

This is a really cool tool because you can place it right on your site and then get information about your competitors all in one place.

In other words it is more of a gadget than a tool which means that it is a little button you can use to find information using another competitive analysis tool which the installation will give you.


Best ways to use this tool:

  • Place the tool on your site for easy access
  • Gather information on your competitors in one place
  • Use it in conjunction with another tool of your choice

Price: Free

This is a cool tool because it gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation.

It is fun to see if their score fluctuates and then to notice if your score does the same.

Marketing Grader

Best ways to use this tool:

  • Monitor social activity of competitors
  • Monitor blogging and SEO success of competitors
  • Monitor lead generation success of competitors

Price: Free from HubSpot

This is a very simple and easy to use tool that will send reports right to your inbox.

If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention then you will get that report.

You can monitor keywords as well and it is up to you what you want to track it.

google alerts

Best ways to use this tool:

  • Get competitors’ backlinks
  • Monitor social or other website mentions of your company
  • Monitor keyword mentions

Price: Free

Once you know the SEO leaders in your industry then you can research their keywords in the following ways:

  1. Research top keywords for a single competitor showing what keywords are driving traffic to that site plus other details such as their keyword share of voice, the percent of their search traffic that comes from each keyword and more.
  2. Find and combine the keywords for a set of industry leaders showing the top keywords driving traffic to that group of sites. The set of results can be filtered by various metrics depending on your goals and the types of keywords you want to find.

Add any relevant keywords and variations to your list.

With these tools you can usually dig to another level where you can discover:

  • Keywords both you and a competitor rank for and if you rank lower, what would it take to boost you above them.
  • Keywords where they rank but you do not then it is time to create or improve some pages to get in that game.

5. Expand Your Keyword Horizons

The previous section have enabled you to build a list of keywords to use in confidence and as base to help you find keywords  that you are not aware of.

While keywords are still foundational to good SEO optimising for them alone will only get you so far.

Google has made vast improvements in its ability to recognise topics and all their related terms so now every keyword is really the gateway to a topical universe.

There are a number of free tools designed specifically for suggesting related topics for any given keyword.

Expand Your Keyword Horizons

Most of these tools work by scraping Google search engine results pages or SERPs to discover the search terms and questions consumers use most frequently for a given topic or keyword.

As always some paid tools will give you more in-depth terms related to your keywords.

We will now look through your expanded keyword list to pick out the high level topics and then group the remaining keywords under these according to relevance.

You can use this organised list later to guide you in building out interlinked content that will give you broader topical relevancy with search engine optimisation – SEO.

This final step is not really research per se but it is a critical bridge to converting what you discovered in your research into actions that lead to results.

In this process your first priority should be the best opportunities but these must be weighed against the cost of winning those opportunities.

If a particular keyword has high traffic potential but if you will have to spend too much time trying to win a good rank for it or you are unable to convert that traffic into one of your business goals then it is not worth the cost

Gather the Metrics, Analyse and Sort

Put all the keywords you have accumulated into a spreadsheet and create columns for key indicators of value and cost such as:

  • Average search volume.
  • Impressions.
  • Clicks.
  • CPC bid price.

Even though CPC is not an organic search metric it can serve as a good indicator of how competitive the keyword is.

The higher the CPC the more competitive it is and the more difficult it may be to win a good organic position for it.

Another metric you may want to look at is trends.

  • How has this keyword performed over time?
  • Is it growing in search volume?
  • Has its CPC risen or fallen?
google trends

If you do not have a tool that tracks such trends – Google Trends can give you an idea of search interest in a topic over time though you would not find every keyword there.

Which keywords are most likely to contribute at each step in a buyer’s journey for you to accomplish your business goals?

Decide which keywords from your list relate to content you already have.

Look at what ranks in the SERPs for a keyword determine its primary search intent as Google sees it.

new content vs existing content

Is it…

  • Local – something people enter when they want to find a nearby store or facility.
  • Informational – something people enter when they want to learn more.
  • Navigational – something people enter when they know exactly what they want and who they want to get it from.
  • Transactional – something people enter when they are looking to buy.

Now evaluate whether each piece of content is well-optimised for the keyword/s you mapped and if that content also fits the search intent of the keyword.

If it does not then plan to improve that piece of content or build something new to do the job better.

You can now learn more all about strategies and how to via our comprehensive guide to keyword research.


As mentioned earlier you will probably spend a lot of time on keyword research at the beginning but it is a process that should never end.

Fluctuations in the marketplace, new competitors, changes to Google, changes in your business and more can necessitate further research and prioritisation of keywords for seo.

Ongoing keyword research is one of the best ways to keep up with competitive edge and seo.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to recover sales through shopping cart abandonment.

Contact us today and see how we can help you increase or boost your conversion rates through implementing these trust badges.

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How to Do Keyword Research for SEO – A Simple Guide.

How Trust Badges Increase Website Conversion Rate

How Trust Badges Increase Website Conversion Rates

Increase Website Conversion Rates with Trust Badges

It is probably one of the most frustrating things to see as an online retailer: abandoned shopping carts which can impact your conversion rates.

We have all done it – we have gone online, shopped for something, added it to our shopping cart and then did not follow through with the purchase dues to lack of trust badges.

How Trust Badges Increase Website Conversion Rates

We left our shopping carts abandoned with items remaining in them. It is similar to going to the grocery store -putting items in your cart then walking away and leaving it in the middle of an aisle.

Cart Abandonment Rate By Industry

Shopping cart abandonment can happen for a variety of reasons.

According to recent survey online retailers can lose on average:

 -75% of their sales to shopping cart abandonment.

– 17% due to concerns about security.

– 21% complicated checkout process.

This increase highlights how important online security has become to most consumers over the years.

That is why trust badges can increase conversion rates on your online e-commerce website.

Cart Abandonment During Checkout

This means that you could potentially increase your sales by ten percent or more and gaining the trust of your consumers by just adding trust badges.

It is a small pretty substantial increase after all and it is a simple fix.

Let us discover the top five trust badges to help increase your conversion rates.

What is a Trust Badge?

A trust badge is exactly what it sounds like. It’s a badge that you place on your web page that induces or inspires trust.

You often find them during the checkout process but more and more retailers are placing them on their landing or home pages. They are simple tools that can boost sales and satisfaction when browsing your website.

Behind these trust badges are some security features that help keep the customer’s credit card information and personal information safe.

The trust seal company that agrees to place their badge on your website confirms that your business is authentic therefore users know that all processes taking place on your website are safe and secure.

The Secure Sockets Layer or SSL is part of a complex system for internet safety that will encrypt certain information sent over the internet.

In general trust seals are issued when these secure systems are implemented and they increase conversion rates in e-commerce sector.

Safe Secure Layer - SSL

You can tell whether or not the site you are visiting is using some kind of SSL safety protocol by the little lock symbol that is next to the URL or by checking that the web address starts with HTTPS instead of HTTP.

Not everyone is aware of this hence that is why it is so important to have the trust seal visible on your site.

What Impact Do Trust Badges Have?

Actualinsights* asked study participants two key questions to see how trust badges has had an impact on them.

Here is the first question.

Impact Of Trust Badges -Q1

A whopping 75+% of people did not buy because they did not recognise the particular logos – which shows that it is important to use the right trust badges that consumers recognise.

Here is the second question.

Impact Of Trust Badges -Q2

You can see – over 60% of consumers did not make a purchase because there were no trust badges.

Consumer’s still had a significant amount of doubt regarding a brand’s security measures when trust badges were not present.

Failure to use or include the right ones could be a potential deal breaker and can affect your overall conversion rates.