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How to Optimise Your Facebook Business Page

How to Optimise Your Facebook Business Page

How to Optimise Facebook Business Page

Now that you have mastered the basics of how to create a Facebook page for business – it is time to think about ways to optimise your page.

These strategies will help maximise engagement so you meet your Facebook marketing goals.

Here is a quick video overview of the steps you can take to optimise your Facebook business page.

We will dig into these components and more in detail below and show you how to optimise your Facebook Business Page.

Accurate Operating Business Hours

It is essential to enter your business hours and it is equally important to update them whenever they change.

When adding new location pages, always ensure that the correct opening hours and days are reflected.

Unlike Google My Business Facebook does not let you customise hours for holidays or other special events.

Accurate Opearting Business Hours

If you have custom hours for holidays and special events then take advantage of utilising Facebook posts or advertising to convey this message.

For example if you are experiencing unpredictable weather or have a special event or promoting a new product you now sell then create a visually appealing post and pin them to the top of your Facebook page so it is seen by those visiting your page.

Custom Username

Having a custom username or short, user-friendly URL for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:

http://www.facebook.com/pages/your-brand-name/857469375913?ref=ts

This is definitely not very friendly or memorable name to remember. However you will need at least 25 likes before you can amend this username.

Create Custom Username

You should keep your brand’s name at top of mind. If you are optimising a Facebook location page then we highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

Add Call to action on Facebook

There are hundreds of reasons why people visit your Facebook Business Page and you may not be able to provide them with all the information they need on your page.

But you can provide them with a way to get it by setting up a call to action (CTA) button.

Facebook’s built-in CTA button makes it very easy to give the consumer what they are looking for including allowing them to engage with your business in real life.

The right CTA button will encourage visitors to learn more about your business, shop, download your app or book an appointment.

To add your CTA – click the blue box that says + Add a Button then choose which kind of button you want.

You can choose the suitable destination for your type of business and direct your followers to it.

The full list includes 7 types of actions:  

  • Sign Up – mailing list or webinar sign up page, join the tool.
  • Book Now – hotel or restaurant reservations   
  • Contact Us – contact form
  • Use App
  • Play Game
  • Shop Now – e-commerce store
  • Watch Video
Add Call To Action - CTA

For each type of CTA you will be given several text options to choose from. Select the option you prefer and then click Next.

Depending on the button you chose you may be asked to select some additional options. Once you are ready click Finish and your call-to-action button will go live and this is another way how to optimise your Facebook Business Page.

Just recently Facebook officially launched Messenger for Business to let users chat directly with the companies.

Some U.S. businesses can already have a personal, real-time conversation with their customers.

Messenger For Business

Is there important information you want all visitors to your page to see?

A promotion you do not want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook business page just under your cover image.

It is a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around and another way to optimise your Facebook Business Page.

Start by publishing a new post or scrolling down your feed to find an existing post you want to pin to the top of your Page.

Click the three dots on the top right of the post then click Pin to Top of Page.

Add a Pinned Post

Once you have pinned the post then you will see a blue thumbtack icon in the top right corner.

Example of Pinned Post

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service like responding and assisting customers and also discover new ways to improve your business.

You need a strategy around triaging and managing comments and reviews so do not take this section lightly.

Examples of reviews and comments

If you are prepared to not only respond to your comments on posts and ads then you can implement reviews on your page.

To do this you simply:

  • Go to your Facebook page.
  • Click on Settings.
  • Under General > Reviews.
  • You can then Allow visitors to review this page or if you are not quite ready for this then simply click on Disable Reviews.

Reviews are a great way to show off how well your business is doing.

If you get a less than great review always be sure to respond. This shows consumers that your brand is engaged and cares about making their customers happy.

Facebook Messenger

Facebook Messenger like reviews is another great way to show off how well your business is willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Once again you need to know your bandwidth. If you are willing to implement this step then it requires a strategy. You must consider how quickly you can respond to your messages.

Facebook Messenger Optin

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you are ready to implement this step then go to:

  1. Go to your Facebook page.
  2. Click on Settings.
  3. Under General > Messages.
  4. Then click the button that says Allow people to contact my Page privately by showing the Message button.

This is another way how to optimise your Facebook Business Page.

Tabs are the different sections of your Facebook page like the About section and photos.

You can customise which tabs you want to include and the order in which they appear in the left menu of your page.

If you are not sure which tabs to include then check out Facebook’s various templates.

Facebook Business Page Templates

Each template has a set of buttons and tabs designed for particular types of business.

For example in the Restaurants & Cafes template includes tabs for offers, reviews and events.

To access templates and tabs – click Settings in the top menu then Templates and Tabs in the menu on the left.

While this is obvious if you end up implementing Facebook location pages over and over then this step has to be repeated.

Not only can you arrange these tabs but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business depending on what you do.

You can also utilise the templates that Facebook provides which can also take the guesswork out of how to organise your tabs.

  • Go to your Facebook page.
  • Click on Settings.
  • The on left – click on Edit Page.
  • Once in the Edit Page area you will be able to see the various templates and also place various tabs in order by dragging the three-lined icon to the left of the tabs and move them around.
Edit Page Tabs

Since Facebook is a social network it is a good idea to use your page to build a community for your business.

One way to build community is to connect with other pages that are relevant to your business but not competitors.

For example if you run a shop in a popular shopping area or mall then you could connect with other shops in the same area.

Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business then you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses – navigate to their Facebook page then click the more icon -three dots under the pages cover photo.

Click Like as Your Page. If you have more than one Facebook business page then choose which one you want to use to like the other business then click Submit.

Like Other Pages

This business will now appear in the Pages Liked By This Page section on the right of your page. Here’s how this looks in practice:

Pages Liked By This Page

Pages will receive a notification when you like them and may check out your page or even give you a like in return and will also optimise your Facebook Business Page.

Payments via Facebook

Facebook launched a payments feature on its Messenger app available on mobile and desktop.

Payments can be made with a debit card and the best part is Facebook will not charge you for it.

Payment Via Facebook

At the moment payments are only available for United States’ users and are limited to circles of friends.

We hope that it will soon become accessible in other countries and useful for businesses as well.

Facebook is currently testing a new feature called Saved Replies which is going to help business page owners’ speed up communication with templates.

This will save you precious time from repetitive customer service inquiries. Saved Replies enables you to create a message and save it for later use.

It will be accessible via the messaging interface within a particular message view.

When the message pops up – the Saved Replies will appear on the left sidebar with the Manage Replies button at the bottom.

Saved Replies

Prepare generic replies for all of your frequently asked questions and always personalise them before sending.

This functionality is targeted for small business including start-ups and e-commerce shops that are not using any helpdesk platforms like Zendesk.

Your Facebook page settings allow you to get into some pretty fine detail about who can administer the page, where your posts are visible, words banned from the page and so on.

You can also see people and pages who have liked your page, control your notifications and so much more.

Think of the Settings tab as your behind the scenes console for every adjustable parameter available to you.

Take a few minutes to go through each setting and make sure that it is optimised for how you want to manage the Page and how you want your audience to interact with you.

To gain access to your inner folders – just click Settings at the top right of your Facebook page.

Review Your Settings

Check your settings regularly since your preferences and requirements may change as your business and social following expand and grows.

For even more control over who can administer your page and to control the roles filled by team members, contractors and agencies consider setting up Facebook Business Manager.

This will allow administors to fulfill their respective roles thus optimising your Facebook Business Page.

The more information you have about your audience the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page and the content you share.

To access Page Insights click Insights in the top menu of your Facebook business page.

Facebook page Insights

Facebook Insights gives you information about your page’s overall performance, including some data on audience demographics and engagement.

You can see metrics on your posts so you can understand how many people you are reaching. You will also see how many comments and reactions are gained from specific posts. This data will help you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call to action button, website, phone number and address.

This data is divided by demographics such as age, gender, country, city and device – making it easier for you to tailor future content to your audience.

To access this information click Actions on Page in the left menu.

For more in depth information – check out the post on how to use Facebook Page Insights.

No optimisation tactic can save your Facebook page unless you update it often and engage with your audience.

There are a few audience-building hacks you can try:

  • Ask questions to engage your followers in discussions.
  • Post curated content with the help of tools like DrumUp which saves tons of time.
  • Upload short, well-annotated videos.
  • Stream live videos from virtual events.
  • Tag other business pages your industry tools and non-profits.
  • Upload images, collages, quotes, team photos, etc.

You can use visuals to further market your business without being to sales orientated or intrusive.

One can also create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver!

Backlinks help boost the credibility of your Facebook business page and may help improve your search engine ranking.

They also help direct new potential followers to your page. Always include a link to your Facebook page at the bottom of your blog posts and where appropriate on your website.

Encourage other companies and bloggers to do the same when you collaborate so both of you benefit the maximum exposure and returns in followers, likes and shares.

Conclusion

Of course the overarching objective of Facebook is to stimulate engagement and produce valuable and exciting content.

Therefore tailor your language to your audience, be personal and use fresh and simple wording. 

Executing these optimisation tips will improve your Facebook Business Page visibility and user experience which are crucial for your success.

These are effective ways how to optimise your Facebook Business Page to stay on and ahead of your targeted audience.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Facebook Business Page.

Contact us today and see how we can help you increase or boost your Facebook Business Page through strategic optimisation.

For full Social Media Marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

For more information about our services and how we can help you with your Video Marketing needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How to Optimise Your Facebook Business Page

How to Do Keyword Research for SEO - A Simple Guide

How to Do Keyword Research for SEO – A Simple Guide

A Simple Guide – How to Do Keyword Research for SEO

Despite all the changes to SEO practices over the year’s keyword research remains one of the most fundamental SEO tasks.

This guide will get you started with keyword research the correct way and help build a solid foundation for your SEO campaigns.

How to Do Keyword Research for SEO - A Simple Guide

In fact some form of keyword research is still one of the first things SEO professionals at all skill levels do especially for a new website or for any site for which they want to improve or expand search rankings.

Therefore learning to do good SEO keyword research and analysis is one of the most valuable skills you can build as an aspiring SEO journey.

What Is Keyword Research?

Keyword research is a process of discovering and determining the keywords that matter most for the objectives of a given website.

In simple terms it is finding the keywords you want to rank and also the ones you should rank for – what people want and what you have to offer should nearly match.

What Is Keyword Research

If done correctly, keyword research also yields the topics for which you should be creating content on your site.

Competitive analysis is an area closely related to keyword research.

During research stage you could uncover what your competitors are ranking for that you are not which may lead to key insights for your SEO strategy and business.

This guide will get you started with everything you need to know to do keyword research that will build a solid foundation for your SEO campaigns.

The Keyword Research Process

Good keyword research follows an orderly process – a set of steps that help accomplish all the goals mentioned above.

However this is not a simple one and done process but an ongoing journey.

You will need to continually revisit these steps because your market situation will change over time.

Keyword Research Process

Some of the changes that can necessitate new keyword research include:

  • Shifting needs or desires of your target consumers.
  • New queries that have not appeared before or new search terms used to look for what you offer.
  • New competitors entering the market.
  • Changes to search engine algorithms or search features.
  • And many more.

Make the keyword research process one of your regular habits for good SEO health and growth.

Keyword Research For SEO

There are many legitimate ways to approach keyword research but in this guide we will discover and follow these steps:

  1. Analyse Current Keywords.
  2. Formulate Your Goals.
  3. Build Your Keyword Wish List.
  4. Assess The Competitive Landscape.
  5. Expand Your Keyword Horizons.
  6. Prioritise By Opportunities vs. Investment.

We will go through this guide from the perspective of a business website trying to sell products or services to potential customers. However the basic principles apply to non-business sites as well.

Just substitute your cause, passion or interest for the products and services.

Even if you are looking for organic search traffic – you are still trying to sell something.

These are in chronological order hence their importance to follow these steps to obtain maximum result for keyword research for SEO.

1. Analyse Current Keywords

This is where you should begin if you already have a set of keywords that you are trying to rank for. If you are starting totally from scratch then skip to No: 2

If you are taking over an existing site or have been working on a site for a while then you probably have some list of keywords in mind that you have been trying to rank for.

The first thing you should do is list those keywords and run an analysis to see how they have been performing.

Analyse Current Keywords

To analyse larger applications you will probably want a paid tool.

But for a basic site there are many free rank tracking tools available.

If your list of keywords is relatively small then you could search for them on Google to see where they are currently ranking but that would not give you any ranking history.

Look at the ranking history and search volume for these keywords from your tool of choice.

Use Google Search Console to determine what keywords your site already ranks for – if any. Your goal here is to establish a baseline of keyword performance.

You can use this for growing your keyword universe in the other steps below.

Google Search Cnsole Report

Use the metrics you have gathered on your existing keywords to separate high performing keywords from low but worthwhile.

Low but worthwhile performers are keywords that have sufficient search volume and impressions but have lower ranking and/or click-through rates.

Put the low but worthwhile keywords aside to add to the list you will develop in the section below.

Together with the new keywords, you will discover these will become the guide for all your subsequent SEO work especially for content optimisation and link building.

The goal here is to establish a baseline of keyword performance that you can use for growing your keyword checklist.

You might think you are ready to start real keyword research now however without crafted goals this may be futile.

Goals in here means – the specific business and brand needs you want to earn organic traffic for SEO.

Many times keyword research will churn up keywords that you could rank for but if these keywords do not attract the right visitors as per your business goals then they would not be worth the effort.

Formulate Your Goals

Hence this is the most overlooked step in typical keyword research efforts. Having goals will help improve your chances of SEO success.

Plus you will save time and effort trying to avoid targeting irrelevant terms or keywords with little or no return on investment (ROI).

Here are a few questions to ask when formulating your goals for keyword research:

  • Who are your target audience? Who buys what you sell and why?
  • What do you sell and what is your unique value proposition in your marketplace?
  • What are the chief needs and/or desires of people who become your customers?
  • What are their secondary or related needs?
  • What are the things your target consumers need to know to feel confident in whom they choose to buy from?

Knowing the answers to these questions can help you focus on the keywords that will really matter to your business.

This section is strictly for internal research. It begins in your own head or the collective heads of your team if you have one.

Build Your Keyword Wish List

Using the answers to the questions in Section 2 combined with the experience of your business or industry – list out the keywords you think best describe what your potential customers search for when they are in various phases of their buyer journey.

  • What would they search for when they are just trying to educate themselves about the kinds of things you sell? – Informational
  • What would they search for when they are trying to make an informed decision about who to buy from? – Navigational
  • What would they search for when they want to buy specific things you sell? – Transactional
Buyer's Journey

The purpose of these brainstormed lists is to provide some guidance in your research in determining what matters for your business.

Do not assume that the keywords you come up with from this exercise are all actually valuable.

One of the best sources to find keywords you should be ranking for are ones that are not on your competitors list.

If they have been in the game longer than you then they have probably uncovered and capitalised on more opportunities by either careful research or just stumbled upon them.

Many SEO tools will show you the top-ranking keywords for a given domain but you may need to invest in one of the paid tools to delve into all the levels discussed below.

Let us look at some different ways of approaching competitive keyword research.

This is the simplest free method of competitive keyword discovery – Google.

This method can uncover a lot of opportunities but it is dependent on a certain amount of guesswork to give the full picture.

google search

Nevertheless it is a good way to start if you do not have good tools handy.

Google is most helpful in identifying who your top online competitors are.

Keep in mind these may not be the same in real world competition if you and others are selling your products and services through brick and mortar stores.

Start by searching for the products or services you sell and see who comes up in the top few results consistently.

As an example let us say one of your products is garage door openers:

Google Search Example

Skipping past the paid ads – it is evident that Home Depot and Lowes are your top organic search competition for this product.

If you sell multiple products or services and if these two show up again and again in search term then add them to a list of top competitors.

Be sure to look out for any alternative names searchers might use for your products or services.

Next do a Google site: search for each product and its alternative names for each competitor domain.

To do this:- enter into Google – the search term and then site: competitor’s domain name.

google site -product example

This search tells us the alternative keywords that the competitor ranks for in Google for this product.

In the example above we see that Google might show Home Depot’s garage door opener products to people searching for belt-drive garage door openers, chain-drive garage door openers and 4-garage door openers.

Add all of these to your keyword list.

Using Keyword Research Tools

For more sophisticated competitive research you will need a third-party tool.

Some of the free tools can provide you with limited access to this intelligence but almost all of the paid tools can show you a much more complete competitive picture.

Many tools allow you to input a competitor’s domain to discover the keywords they rank highest for.

Use Keyword Research Tools

To identify competitors who share your audience you can use a few free keyword research tools.

Enter their website and start looking at your competitors. The report shows sites that might not be direct competitors but share an audience with you.

These sites and their keywords can help you find topics and keywords that attract your target audience.

They are in no order of importance since all of them are equally important and relevant in their own objectives.

This tool has lots of cool features that focus on blogs, video and social media cool stuff.

You enter in a search term either a keyword or a company and the tool will tell you what is being said about that term across blogs and social platforms.

You can see how many times and how often it is mentioned and you can even subscribe to an RSS feed for that term so you never miss a beat.

Social Mention

Best ways to use this tool:

  • Monitor and track keyword mentions
  • Monitor company mentions
  • Cross-analyse what is being said across different social networks

Price: Free

Formerly the Google Keyword Tool and Traffic Estimator – now this tool seems to have it all.

Although it does not focus specifically on competitor analysis and more on your own website, finding competitor data is one feature of the tool. Because it is from Google and it is considered one of the best out there.

Google Keyword Planner

Best ways to use this tool:

  • Find competitor keyword data – paid and organic.
  • Monitor your own website as well as those of your competitors

Price: You need to sign up for a free AdWords account to access the tool.

This is a really cool tool because you can place it right on your site and then get information about your competitors all in one place.

In other words it is more of a gadget than a tool which means that it is a little button you can use to find information using another competitive analysis tool which the installation will give you.

SEOBook

Best ways to use this tool:

  • Place the tool on your site for easy access
  • Gather information on your competitors in one place
  • Use it in conjunction with another tool of your choice

Price: Free

This is a cool tool because it gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation.

It is fun to see if their score fluctuates and then to notice if your score does the same.

Marketing Grader

Best ways to use this tool:

  • Monitor social activity of competitors
  • Monitor blogging and SEO success of competitors
  • Monitor lead generation success of competitors

Price: Free from HubSpot

This is a very simple and easy to use tool that will send reports right to your inbox.

If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention then you will get that report.

You can monitor keywords as well and it is up to you what you want to track it.

google alerts

Best ways to use this tool:

  • Get competitors’ backlinks
  • Monitor social or other website mentions of your company
  • Monitor keyword mentions

Price: Free

Once you know the SEO leaders in your industry then you can research their keywords in the following ways:

  1. Research top keywords for a single competitor showing what keywords are driving traffic to that site plus other details such as their keyword share of voice, the percent of their search traffic that comes from each keyword and more.
  2. Find and combine the keywords for a set of industry leaders showing the top keywords driving traffic to that group of sites. The set of results can be filtered by various metrics depending on your goals and the types of keywords you want to find.

Add any relevant keywords and variations to your list.

With these tools you can usually dig to another level where you can discover:

  • Keywords both you and a competitor rank for and if you rank lower, what would it take to boost you above them.
  • Keywords where they rank but you do not then it is time to create or improve some pages to get in that game.

5. Expand Your Keyword Horizons

The previous section have enabled you to build a list of keywords to use in confidence and as base to help you find keywords  that you are not aware of.

While keywords are still foundational to good SEO optimising for them alone will only get you so far.

Google has made vast improvements in its ability to recognise topics and all their related terms so now every keyword is really the gateway to a topical universe.

There are a number of free tools designed specifically for suggesting related topics for any given keyword.

Expand Your Keyword Horizons

Most of these tools work by scraping Google search engine results pages or SERPs to discover the search terms and questions consumers use most frequently for a given topic or keyword.

As always some paid tools will give you more in-depth terms related to your keywords.

We will now look through your expanded keyword list to pick out the high level topics and then group the remaining keywords under these according to relevance.

You can use this organised list later to guide you in building out interlinked content that will give you broader topical relevancy with search engine optimisation – SEO.

This final step is not really research per se but it is a critical bridge to converting what you discovered in your research into actions that lead to results.

In this process your first priority should be the best opportunities but these must be weighed against the cost of winning those opportunities.

If a particular keyword has high traffic potential but if you will have to spend too much time trying to win a good rank for it or you are unable to convert that traffic into one of your business goals then it is not worth the cost

Gather the Metrics, Analyse and Sort

Put all the keywords you have accumulated into a spreadsheet and create columns for key indicators of value and cost such as:

  • Average search volume.
  • Impressions.
  • Clicks.
  • CPC bid price.

Even though CPC is not an organic search metric it can serve as a good indicator of how competitive the keyword is.

The higher the CPC the more competitive it is and the more difficult it may be to win a good organic position for it.

Another metric you may want to look at is trends.

  • How has this keyword performed over time?
  • Is it growing in search volume?
  • Has its CPC risen or fallen?
google trends

If you do not have a tool that tracks such trends – Google Trends can give you an idea of search interest in a topic over time though you would not find every keyword there.

Which keywords are most likely to contribute at each step in a buyer’s journey for you to accomplish your business goals?

Decide which keywords from your list relate to content you already have.

Look at what ranks in the SERPs for a keyword determine its primary search intent as Google sees it.

new content vs existing content

Is it…

  • Local – something people enter when they want to find a nearby store or facility.
  • Informational – something people enter when they want to learn more.
  • Navigational – something people enter when they know exactly what they want and who they want to get it from.
  • Transactional – something people enter when they are looking to buy.

Now evaluate whether each piece of content is well-optimised for the keyword/s you mapped and if that content also fits the search intent of the keyword.

If it does not then plan to improve that piece of content or build something new to do the job better.

You can now learn more all about strategies and how to via our comprehensive guide to keyword research.

Conclusion

As mentioned earlier you will probably spend a lot of time on keyword research at the beginning but it is a process that should never end.

Fluctuations in the marketplace, new competitors, changes to Google, changes in your business and more can necessitate further research and prioritisation of keywords for seo.

Ongoing keyword research is one of the best ways to keep up with competitive edge and seo.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to recover sales through shopping cart abandonment.

Contact us today and see how we can help you increase or boost your conversion rates through implementing these trust badges.

For full Search Engine Optimisation -SEO package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

For more information about our services and how we can help you with your Video Marketing needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How to Do Keyword Research for SEO – A Simple Guide.

How Trust Badges Increase Website Conversion Rate

How Trust Badges Increase Website Conversion Rates

Increase Website Conversion Rates with Trust Badges

It is probably one of the most frustrating things to see as an online retailer: abandoned shopping carts which can impact your conversion rates.

We have all done it – we have gone online, shopped for something, added it to our shopping cart and then did not follow through with the purchase dues to lack of trust badges.

How Trust Badges Increase Website Conversion Rates

We left our shopping carts abandoned with items remaining in them. It is similar to going to the grocery store -putting items in your cart then walking away and leaving it in the middle of an aisle.

Cart Abandonment Rate By Industry

Shopping cart abandonment can happen for a variety of reasons.

According to recent survey online retailers can lose on average:

 -75% of their sales to shopping cart abandonment.

– 17% due to concerns about security.

– 21% complicated checkout process.

This increase highlights how important online security has become to most consumers over the years.

That is why trust badges can increase conversion rates on your online e-commerce website.

Cart Abandonment During Checkout

This means that you could potentially increase your sales by ten percent or more and gaining the trust of your consumers by just adding trust badges.

It is a small pretty substantial increase after all and it is a simple fix.

Let us discover the top five trust badges to help increase your conversion rates.

What is a Trust Badge?

A trust badge is exactly what it sounds like. It’s a badge that you place on your web page that induces or inspires trust.

You often find them during the checkout process but more and more retailers are placing them on their landing or home pages. They are simple tools that can boost sales and satisfaction when browsing your website.

Behind these trust badges are some security features that help keep the customer’s credit card information and personal information safe.

The trust seal company that agrees to place their badge on your website confirms that your business is authentic therefore users know that all processes taking place on your website are safe and secure.

The Secure Sockets Layer or SSL is part of a complex system for internet safety that will encrypt certain information sent over the internet.

In general trust seals are issued when these secure systems are implemented and they increase conversion rates in e-commerce sector.

Safe Secure Layer - SSL

You can tell whether or not the site you are visiting is using some kind of SSL safety protocol by the little lock symbol that is next to the URL or by checking that the web address starts with HTTPS instead of HTTP.

Not everyone is aware of this hence that is why it is so important to have the trust seal visible on your site.

What Impact Do Trust Badges Have?

Actualinsights* asked study participants two key questions to see how trust badges has had an impact on them.

Here is the first question.

Impact Of Trust Badges -Q1

A whopping 75+% of people did not buy because they did not recognise the particular logos – which shows that it is important to use the right trust badges that consumers recognise.

Here is the second question.

Impact Of Trust Badges -Q2

You can see – over 60% of consumers did not make a purchase because there were no trust badges.

Consumer’s still had a significant amount of doubt regarding a brand’s security measures when trust badges were not present.

Failure to use or include the right ones could be a potential deal breaker and can affect your overall conversion rates.

Can Trust Badges Improve Conversion Rates?

In today’s digital world it is normal for consumer to be cautious of online shopping since a lot of people have been losing their identities, security, cash and more simply buying a product online. 

When customers come to your e-commerce website for the first time they are being introduced to your brand.

You want to ensure that they know your e-commerce website is a safe, secure and trustable for them to complete their purchase.

On average over 75% of potential customers who visit an e-commerce site abandon their carts. Trust badges may be the answer to battling shopping cart abandonment.

There are numerous reasons why almost three-quarters of customers do not complete their purchases.

A study from the Baymard Institute outlines the major factors:

  • 17% of respondents said that they did not trust the website with the credit card information
  • 21% of them pointed to the lack of trust or complicated online checkout.

It is clear that building that trust is an integral part of increasing your conversion rates.

Cart Abandonment Rate During Checkout

There were a lot of different elements that play a role in building trust but the most important factor was having trust badges displayed on the website.

A whopping 48% of respondents said that trust badges reassure them that the site is secure and trustworthy

Trust Badges - Sense of Security & Trust

The same survey found that:

  • 76% of respondents said trust seals affected their sense of trust in a website.
  • 61% said that they had not made a purchase because there were no visible trust badges or logos when they went to a website. 

There are five main types of website trust badges that you can implement on your site. Each one has its own meaning and use.

You can decide which trust badges to use on your site based on the desired effect you would like to achieve.

Below you will find explanations for five different kinds of trust icon as well as examples of each and how to acquire them to increase your chances on conversion rates.

Examples Of Trust Badges

You can either use a couple or all of them on your website simultaneously and it depends on what you are trying to achieve and these will impact your conversion rates on your website.

This site badge may be the most important of the five. These are the trust badges that you get when you sign up with a company that provides an SSL certificate.

SSL stands for Secure Socket Layer and can be a little confusing but it protects the internet connection and the information that is transferred.

This type of trust badge will indicates that your checkout process on your website is safe and secure, the information shared is encrypted and that your customers’ identity or credit card information will not be stolen.

Best-Digital Marketing Services - symantec options & packages

Instilling this type of trust in your business will help tremendously with increasing your overall conversion rates. 

Using the most trusted and recognised safe checkout badges will quickly make your customers feel safe and secure.

The number one most recognised and trusted SSL badge is from Symantec.

Symantec owns what used to be called VeriSign as well as Norton and LifeLock. All of these names are well recognised and trusted security certificate providers.

Symantec offers a variety of options and packages to suit your needs.

Another well recognised and trusted security system is PayPal. You can purchase protection from PayPal just like from Symantec and receive the trusted security badge for your site.

Paypal Secure Payment

Shopify is one more example of an increasingly recognisable SSL provider.

If you open an ecommerce store using Shopify then you will automatically receive an integrated SSL certificates.

When ecommerce customers shop at a Shopify store they know that their personal information will be kept safe.

Keep in mind that one of the reasons the safe checkout trust badges work so well in increasing conversion rates is because they are recognised.

Best-Digital Marketing Services - shopify payment gateway

Brand recognition does play a major role in building trust since they are Accepted Payment trust badges

All these examples are of trust badges paid version. Display these badges near your Add to Cart buttons and at your checkout page.

Best-Digital Marketing Services - trust badges bottom- below add to cart button

They need to be clearly visible in order to have the desired effect. They can also be displayed at the bottom your landing page or home page to increase your conversion rates.

2. Accepted Payment Badges

Nothing instils confidence more than seeing a brand that you recognise. Having the Visa, MasterCard or PayPal badges listed as accepted payment options can boost the level of trust in your website without having to do a ton of legwork. 

A study performed by cxl.com revealed a whopping 42% chose Visa-MasterCard as the most recognised brand while PayPal was voted as the most trusted brand with 25%.

Furthermore it states that:

The hypothesis that familiarity accurately predicts a population’s perception of security is generally supported. For most part greater familiarity also meant greater feeling of security.

Most Familiar Brand vs Most Trusted Brands

The best part about these trust badges is that they are free and easy to get.

Visa does have a verified by Visa merchant program so when you sign up you receive a Visa Verified badge for your site that will boost confidence and conversion rates.

Best-Digital Marketing Services - accepted payments

These badges are more commonly displayed at the bottom of each page on your website.

They do not necessarily need to be at the centre of attention or glorified in any way.

Third-party endorsements can help induce trust in customers by showing them that you have credibility.

These programs generally involve an application process and a review of your site before being granted the badge.

Most Trusted Site Seal

If you cannot think of any third-party endorsement badges think about the Better Business Bureau Accredited Business and Google Customer Review badges – two of the most trusted examples.

The Better Business Bureau Accredited Business badge adds a significant amount of trust to your site.

According to the Better Business Bureau – 173 million people search BBB.org annually for existing business profiles in order to check their ratings.

After being granted this badge customers can click on the badge and verify your accreditation. Go to the Better Business Bureau website to find out more about the accreditation process.

Better Business Bureau - Accredited Business Badge - BBB

The Google Trusted Store badge was a recognised and trusted badge.

Please note that Google Trusted Store was closed in 2017 and moved to Google Customer Reviews badge.

To earn Google trust seal – you must apply and meet the requirements that Google sets for this program.

Once Google has approved your store your customers begin to receive surveys after making purchases. You are granted a badge after Google decides that the reviews are good enough.

 

Best-Digital Marketing Services - google verified customer reviews badge

These trust seals can take a little extra time and work but they are worth the effort and may also increase conversion rates for your online store.

It is a great way to show off your excellent ratings and reviews and at the same time increase trust for your customers.

Think about when you shop on Amazon – you look for highly-rated items with lots of reviews and even an Amazon Best Seller badge if you can.

Amazon Best Seller

The same goes for your E- commerce store. Consumers are more likely to buy from you if they know that other customers have had a great experience buying from your store.  

These badges are usually placed in the footer of your website and should be more prominent than the accepted payment badges.

This is possibly the most effective trust badge of all – the money-back guarantee trust badge. It eliminates the fear and perceived risk of buying a product or service online.

Although this does not address any of the technical security issues but it lets potential customers know that you have their best interests in mind.

Money Back Guarantee Seals-Badges

Also called the Homemade Special – this badge is completely free. You can either make these badges yourself or easily find a downloadable version. 

The idea is to help eliminate the fear and perceived risk of buying online which is one of the biggest factors in conversion rates. By doing so, consumers feel safe and are more likely to purchase from you.

Other Quality Guarantee Seals

If you have a Money-Back Guarantee Badge – you should display it loud and proud. You want to make sure that every single customer sees it and takes note to validate increase in conversion rates.

It should be in the same places as your Safe Checkout Badge – near the Add to Cart button and the Checkout pages.

5. Free Shipping and Returns Badge

This is another free trust badge which makes your customers aware that you offer free shipping and/or returns through your store.

Gaining the trust of customers is important. By offering free shipping and free returns you are letting your customers know that you believe in the quality of your products and also value their happiness and satisfaction

It highlights your store policy and excellent customer service.

Free Shipping - Delivery & Free Returns

This badge has more flexibility in placement and can be used effectively in an array of places across your website.

We highly suggest having a Free Shipping and Free Returns badge on all Add to Cart and Checkout pages.

It can also be effective on your homepage – consider adding it to your header – and on you Frequently Asked Questions page or a dedicated Shipping and Returns page.

This trust badge should be displayed along with the money back guarantee badges should you choose to use them to increase conversion rates on your online store. 

There are many options when it comes to trust badges. Some of the most esteemed badges are expensive example – McAfee Secure starts at $15/month but scale up as the size of your business grows. 

If PayPal is one of the ways you accept payments then their free trust badges are a perfect way to start increasing your conversion rates. 

With downloadable PNGs or as source code available you can have a PayPal trust badge up on your e-commerce store today.

Click on the image below to view full list.

They have three different types of trust badges available:

  • Return Shipping is On Us
  • Backed by PayPal
  • Support Small Businesses 

If you have a Shopify E-commerce store then this app is available through the Shopify App Store and it is a perfect addition to your website.

Click on the image below to view full list.

You have access to 670 different accepted payment trust badges in a variety of design styles that you can easily drag and drop to your product pages.

If you upgrade to premium then you can have your accepted payment trust badges on your cart page, homepage and the footer.

Convertful’s free downloadable PNG badges are great for any e-commerce store with 60 different free badges that cover 6 major sales objectives.

Each badge comes in five different styles so you can choose something that works with your store’s design.

Click on the image below to view full list.

Convertful are looking at the problems that customers identify that lead them to abandoning their carts and tailor their badges to solve those problems and increase their conversion rates.

Trust Badges include:

  • Secure Payments for those worried about sharing their information online.
  • Money-Back Guarantee to inspire trust in your product and services.
  • Express Checkout to avoid losing the 35% of people who abandon carts when they have to create an account.
  • Free Shipping & Free Delivery to combat the extra costs that are too high.
  • Fast Shipping & Delivery for those worried about slow shipping times.
  • Payment Options to list the variety of payment options you accept.

TrustLock.co has over 120+ free website trust badges that you can use on your e-commerce store.

You must link back to their homepage to use them for free but that is a small price to pay for a somewhat recognisable badge.

Click on the image below to view full list.

The free trust badges include:

  • 30-Day Money-Back Guarantee 
  • Credit Card Processor Logos
  • Fully Secured SSL Checkout
  • 100% Satisfaction Guaranteed
  • 100% Money-Back Guarantee
  • Guaranteed Safe Checkout
  • AES 256-BIT SSL Secure
  • Best Price Guarantee
  • Free Shipping
  • PayPal Logos or Stripe Logos

The free trust badges do not have the TrustLock logo featured on them. To access badges with the logo you need to pay for a premium account which costs anywhere from $9 to $20 per month. 

Conclusion

With the number of data breaches that have occurred and identity theft being such a huge topic of conversation these days – it is understandable why consumers are so cautious about their online purchases.

You have approximately five seconds to build trust with your potential customers.

Displaying trust badges on your website is a cart abandonment solution that creates trust with your customers and guarantees increased conversion rates and return on investment in the long run.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to recover sales through shopping cart abandonment.

Contact us today and see how we can help you increase or boost your conversion rates through implementing these trust badges.

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How to Increase Engagement With Video Content Marketing

How to Increase Engagement With Video Content Marketing

Increase Engagement With Video Content Marketing

Video content marketing is not what it used to be a few years ago. Today it has become a lot more serious and more effective especially for businesses that have already managed to build an audience.

A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals.

Why video??

Because it works and nearly everyone is watching video these days in one way or another using different devices like mobile, tablets and laptop.

How Video Content Can Help Businesses

You will notice that video content is being consumed like never before. YouTube has become the second biggest search engine in the world.

Yes – not Bing or Yahoo but YouTube is where people are searching on after Google for everything. Product demos, how-to videos, Tutorial videos, Explainer videos – you name it they are searching for it.

Here are some more video content marketing stats to convince you about the power video holds on the web:

  • 82% of Twitter users watch video content on the Twitter.
  • 92% of mobile video viewers like to share them with others.
  • 87% of marketers leverage video content as a marketing tool.
  • 93% of Twitter videos are watched on mobile.
Video Content Marketing Statistics

This means that as a business you should not take video content marketing for granted.

With time your competitors will be leveraging video which means you need to start your video content marketing strategy now.

The content value of your video should not be underestimated if you want to succeed with your video content marketing efforts.

Visual Means High Impact

Storytelling Using Video

How can you use video content marketing strategy? It is important to understand what make videos click. One reason is that videos allow you to tell stories.

How do ….

Stories allow you to connect with your target audience. You as a marketer can leverage stories to create powerful impressions and long lasting relationships that deliver.

Video has the potential to help your prospects and customers understand your business and create a ground for future promotions.

Audience with Video Storytelling

It is also an amazing way to spread your ideas with meaningful exciting stories.

Consumers are more likely to engage to a narrative video that tells you the value of the product rather than a sales pitch.

What’s more …..

They are more likely to be connected emotionally to a brand if they feel that their lives will change once they use it.

You can use video to experiment with new and brave content to touch the emotional side of your target audience.

Because videos are a mixture of sounds, visuals and motion so they allow you to create a deep and meaningful connection with your target audience whilst positioning your brand in the best possible way.

Visual Means More Retention

In order to make the most of video content marketing you as a business should be aware and understand how to use it correctly.

Until you realise the true power of video content marketing strategy and take the right steps to leverage it you will not see the results you would like to see.

What is Video Content Marketing?

Video content marketing is nothing but the production and online distribution of content that is educational or informative in nature.

The aim of this content is to convert online content consumers into leads and customers.

What Is Video Content Marketing

It should also provide enough information to current customers and convince them to become repeat customers.

Video marketing can be used across various social media platforms with the help of different types of video content marketing strategy.

Obviously video is a big part of this strategy and not just limited to text.

Visual Content Statistics

Since video is a strong and effective way to spread your marketing message it can take your content marketing efforts to the next level.

This depends on how well you execute your video content marketing campaign and what do you want to achieve from it.

Why Use Video Content Marketing

Now you should know what video content marketing is and how it is growing rapidly.

It is a video content marketing tactic that your business needs to incorporate in order to get a higher return from your online marketing efforts.

Why Use Video Content Marketing

Below are a few reasons why you should invest in video content marketing ideas and make it a part of your core business strategy.

1. More Conversions

When it comes to video content marketing campaign the ultimate metric that matters is the conversion rate.

Yes …

So if you are not converting your prospects into leads or customers then your business is not growing.

By leveraging video content marketing you will be able to get more people to sign up for your newsletter or purchase your product or services.

Video content can give your prospects the clarity they need to make the final decision.

It gives you a certain edge over competitors and since quality video is not as easy to produce it can take a while before others catch up with you.

More Conversion with Video Contnet Marketing

A recent research shows that 70% of marketers have found video content marketing more conversion-friendly. It can help you get better results with minimal efforts when done correctly.

Studies have proven that visual content works great when it comes to engaging with your target audience.

Customers like to consume content that is visually appealing and engrossing not just pictures or photographs. Video content is proven to be a big part of the visual content movement.

Video or Visual vs text

With ever increasing consumers watching more video content on social media platforms like YouTube, Facebook, Instagram and Twitter you can see how video is helping generate strong engagement from target audiences.

When you create and share video content with your social followers you have a 10X chance of them engaging with your video that often translates to more shares, likes and comments.

Think About It - People Remember

Keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the results you are able to generate.

Looking around social media platforms you will find that videos are being shared the most in comparison to other content types.

Why are they …

There are many reasons why people like sharing videos and one of them is that people connect to the right video content on an emotional level.

By creating videos that appeal to the emotions of your target audience you will give them a reason to consume your content and also spread it across their own network.

Video Content- Emotional Content

Just look at a traditional blog post you will not find the emotional cues that come with video content.

Everything can have a positive impact on the viewer – from the tone of voice to the sound effects or music being used. This makes your content stand out from the rest and also memorable.

When consumers watch your video that evokes their strongest emotions like happiness, awe, anger, sadness and more it may not push them towards taking action immediately.

Internet Traffic Is Video Content

However it will help them make a buying decision later on when they see more such content from you.

Therefore if you are in the B2B or the B2C market -impressing the emotions of your target audience with video content marketing can and will help you bring in more business.

4. Higher Accessibility

Let us be honest now video production is no longer a difficult task compared to a few years ago.

Really ??

You do not need to spend a lot of time on creating a video or have a huge budget to achieve studio level quality.

Video Content Marketing - Click-Swap-Render

Yes – previously video content was only for the big guys who were able to produce it.

Today – thanks to the advance technology and with new or innovative tools available creating and launching video has become much more affordable.

Creating video is much easier

In fact it will keep getting easier as more and more businesses jump into producing their own videos and starting their own channels.

5. Easier SEO Results

Can video content marketing have an impact on SEO? Do videos help you rank higher in the search engines for keywords that are hard to rank for? The answer is – YES provided it is done correctly.

There is no doubt that Google and other major search engines love video content and would not hesitate to rank it higher than traditional articles.

Videos increase Conversion Rate by 80%

Recent studies confirm that by just adding video content to your site: 

  • You are 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • On your landing page this can boost your conversion rate by up to 80%. (Unbounce)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • On average people spend 2.6x more time on pages with video than without. (Wistia)
  • Video is expected to make up 82% of internet traffic by 2021

This shows you that quality video content can make a big difference on your conversion rate and also generate organic search traffic.

Using video for marketing is more effective when you take a prospect though a well-defined video content marketing funnel.

By implementing video you will be able to generate more sales with your video content strategy.

Video Marketing Funnel

With the help of a proper video content marketing funnel you can:

  • Create more awareness among your target audience about your product or service while creating a positive impression on them. This is the first and the most important stage of content marketing because without awareness it is impossible to build trust.
  • Focus on the problem and the solution you offer, clearly explaining the benefits of using your product and educating your audience. This is the second stage where you help your prospective buyers understand how your products or services can help them.
  • Stand out from the competition and make it easy for prospects to reach a buying decision and do business with you. This is the final stage of the funnel where you can expect to actually close the sale.
  • Obtain thank you and success stories to help you with new releases and retain your current buyers.
Video Marketing Funnel equals Higher ROI

To make the most of your content marketing funnel it is important that you use the right type of content to take potential buyers through it.

When using video content marketing funnel – you become stronger by getting a higher return on investment (ROI).

You will find that video is the perfect medium to get more of everything from building brand loyalty to increasing your conversion rate.

Should you wish your video content marketing to deliver results then you need to take consistent approach to it.

How…..

Below are seven proven tactics or ways to help you make the most out of your video content marketing efforts to increase engagement.

There are in no order or importance since all of them are equally important in their own way.

Consistency plays a big role in any competition.

Why?

Because videos are visual which means you are free on how you present the content.

Every video you create can help your viewers resonate with your message by being consistent.

Your brand’s personality, design and look matters to a great extent in keeping your consistency high.

For example if your videos have a voice-over always ensure that the colours and designs in the videos you use stay consistent.

Create a Video Content Calendar

Similarly if you are creating videos with people in them then keep using the same cast so that your viewers are familiar with them.

You may also want to plan your video content well in advance by creating a video content calendar to ensure you are consistent with timing.

Your videos need to be customised to fit across all the relevant video platforms. The one size look fits all approach does not apply here.

So when posting on Instagram then it helps to create videos that look more natural, unedited or spontaneous. However on YouTube and Facebook people expect a professional feel and that is what you give them.

There is no doubt that your video content marketing plan has many other valuable video sharing channels or platforms that you can tap into besides YouTube.

No way …

Your aim is to reach out to your target audience in the best possible way and that is by focusing on all shareable platforms.

video marketing by platforms

The obvious reason why you need to consider other platforms is because of the potential to connect with various audiences.

For instance Facebook users discover video content in a different way compared to You Tube users and the different platforms have people from various age groups using them.

This is why it makes sense to leverage as many video platforms as you can and make sure to spend time on platforms where your target audience are watching most of the time and increasing engagement.

YouTube and other social media platforms such as Facebook, Twitter and Instagram tend to auto-play videos without sound.

The user may or may not choose to watch the video with sound. Statistics show that up to 85% of videos viewed on Facebook are watched with volume down to zero.

The simple reason for the silence revolution in the video world especially on social media is that consumers are increasingly watching videos on their mobile devices during office hours.

optimise for silence

Especially with people around them and this has become the norm that many users prefer to view videos with sound turned off on their social media platforms.

So how do you impress users when they are only watching and not listening?

By creating attractive, relevant and quality visuals that make the video feel engrossing. If there is dialogue in your video then add subtitles.

In short – have sound in your video but also optimise for silence and add subtitles for increased engagement.

Powerful video content marketing is all about giving immense value to the viewer in any form you choose.

Your content strategy should focus on adding value to the lives of your target audience.

How you provide this value is subjective depending on the different type of audiences.

video content Subjective Quality

You can give value by creating and publishing entertaining and informative videos or choose to create videos offering specific niche or industry related knowledge.

Just remember that any videos you produce must be watchable and enjoyable.

It should not be a drag, irrelevant or not valuable so be interesting, stay relevant and seek ways to increase engagement.

Today it is all about finding the best piece of content and internet users are not as patient as they used to be.

So do not be surprised if people jump your video to look for another one if they do not find it enticing enough.

online video attention span

The solution is to hook your viewers without wasting their time and delivering on your promise. You only have a few seconds to impress them which is less than 10 to be precise.

So start creating an interesting, relevant and quality video to reach out to your target audience.

Whatever your video is – long or short just give your viewers a reason to watch it without skipping it.

If you are investing in video content marketing then you need measurable results.

Having a clear Call to action (CTA) makes real business sense and it should not be ignored.

What is the use of video content marketing if there is no proper call to action in place?

CTA in video Content Marketing

Call to actions in videos can be complicated. Simply prompting viewers to visit your website or subscribe to your newsletter at the end of the video is usually enough.

But if you want to go further then why not have a call to action come up right in the middle of the video when the viewer is deeply engrossed in the video thus increasing engagement.

prompting CTA in middle of the Video

Over stuffing your videos with multiple call to action is a definite no. The last thing you want is to annoy your viewers who will then bounce away from the video and avoid sharing it with others.

Keeping up with quality is extremely important on any social media platforms because they are moderated by real communities.

Users will not think twice before giving your videos thumbs down if they do not see quality.

video content quality

So say hello to HD video content that people like to view and share with others and no to low-definition video.  

As video platforms improve in quality and service they expect to give their users a better experience whilst improving and increasing engagement.

Remember – quality over quantity is the number one rule of creating amazing video content.

To create amazing video content marketing ideas can seem challenging but it is not impossible.

What you do with video depends on your goals and if you are clear about them then it should be easy.

Below are a few video content marketing ideas that you can use in your business depending on your marketing goals.

Re-Purpose Your Content
  1. Share your business’s value using videos which can be anything from repurposing blog posts to staff testimonials.

The idea is to create video content that makes your brand stand out.

Just remember the more your audience sees your brand as unique and trustworthy the better it is.

Share Content On Social Media
  1. Deliver company news and making important announcements with videos must be shared through your social media channels.

Use a video explaining the benefits of a new feature on a product or create a video detailing the ins and outs of a special event that is coming up soon and how viewers can become a part of it.

Run a video Facebook ad and share it with your target audience when running a special promotion.

  1. Provide a product demo for those who do not want to read so they can see your product in action.

When prospective customers see your product in good running condition – you have position yourself as a trusted brand.

Show your audience what your product is about so it sells itself.

Make the video demo powerful enough to remove any doubts from your prospective customer’s minds.

Demonstrate With product demo video
  1. Show that your brand or business is a thought leader by creating videos about your industry and about evergreen topics related to your subject matter expertise.

Help your audience understand the difficult areas of your market.

Make their lives easier with your videos and in return they will give you more business.

Create Evergreen Content

For bigger brands especially those with technical products – animation videos are a great way of breaking down complicated subjects and features into an easy to digest medium that anybody can understand.

Because of that reason it is no surprise that animated videos are most often used as explainer videos which works well on a sales landing page.

Conclusion

Now is the time to start using video content marketing ideas to showcase your business, brand, product and services.

If not you would be missing out on massive opportunities to engage with your target audience and losing ground to your competitors.

No matter what type of business you run – video content marketing can and will help you grow.

However if you are finding it difficult then seek a great video content marketing agency like Best–Digital Marketing Services with a solid vidoe content marketing strategy.

Contact us today and see how we can help you utilise your brand, your audience and your goals – to start creating video content that gets the best results.

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Further Reading: Benefits of SEO

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How to Increase Engagement With Video Content Marketing

 

How to Rocket Your Content Marketing Using Emotional Marketing

How to Rocket Your Content Marketing Using Emotional Marketing

Rocket Your Content Marketing with Emotional Marketing

What makes content marketing compelling? The secret ingredient to awesome content is not about watertight argument or even a great concept. It is all about emotion.

Not only does emotional content performs nearly twice as well as fact-based content but consumers are also more likely to make decisions based on emotions rather than facts.

If your content has not been converting the way you want it to then inject some emotion and see the difference.

Rocket your content marketing with emotional marketing

Forging positive connections with your audience can increase sales and will also promote brand loyalty in the long run.

And as you learn how to leverage emotions in your content marketing strategy – your content will just keep getting better and better.

How Do You Write Emotional Content?

To get you started on your content marketing journey – below are some simple emotional marketing ideas that you can use to create more powerful and emotional content in your content marketing strategy.

There are in no order of importance since all of them are equally important.

Use them however you like to coincide with your overall content marketing strategy and business goals.

They are in no order of importance since all of them are equally important. You may choose to mix and choose some or all depending on your business goals.

1. Use Content to Tell a Story

If you want to keep your audience engaged then tell them a good interesting story.

Storytelling is simple yet an effective tool for grabbing target audience’s attention and getting them emotionally interested in your content marketing strategy.

Everyone wants to know what happens next especially if they can identify with the story’s hero.

Tell A Story

Telling stories about your business can increase your brand awareness factor.

For example you could tell your audience how you started your business, what challenges you faced and how you overcame them and how you are working toward your current goals.

Stories about customers can also be an effective way to connect with your audience – try putting your storytelling skills to work through case studies how your product or services helped your audience overcome their problems.

2. Making Target Audience Feel Powerful or Special

The desire to feel special drives a lot of purchasing decisions in today market place.

From clothes to gadgets to cars – consumers mostly buy things to feel unique or superior to other consumers. Harnessing this drive is a great way to build a strong image for your brand.

Make your target audience feel speical or powerful

To tap into your targeted audience’s desire to feel special always use content marketing ideas to paint a specific picture of your product or service which should be high-quality, distinctive and a bit exclusive.

Represent your current customers as people your target audience can identify with or would like to imitate.

Product demos, customer spotlights and evocative advertisements are all good ways of doing this.

Create Audience Buyer Persona

For this strategy and any other emotional marketing strategy to work well, you will need to know your audience.

Content marketing ideas that push target audience’s emotional buttons would not work on others therefore make sure to do your audience research as an ongoing part of your work. 

3. Create a Sense of Belonging

Content marketing strategy that makes target audience feel like part of a specific group or cause can be very effective because people like to feel accepted, liked and important. 

One way to make use of the feeling of belonging is to present your brand as a club or lifestyle not just a business.

A great content marketing example of how to put this idea into practice is to look at Apple brand.

create a sense of belonging

There is a major social and em