How To Increase Conversion using Video Content Marketing

Posted on May 20, 2020 by Universal Creator Posted in Video Content Marketing, Content Marketing, General, Responsive Web Design, SEO, Social Media

Why Use Video Content Marketing

Today greater amount of consumers are watching more video content than ever before.

Over the past few years content marketing has undergone a huge transformation and video has emerged to the top spot.

It is the most effective strategy you can use to connect with your audience.

And in the age of mobile marketing many smartphone users find engaging types of video content difficult to resist.

Take a look at the following video content marketing stats:

Each month, 85% of Internet users in the U.S. watch video content.
By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019).
93% of companies claim they got a new customer because of their video content on social media
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.

Despite the obvious potential of video marketing many businesses are still sitting on the side-lines.

Many marketers believe that it is easier to produce blogs, case studies and even white papers.

In comparison the concept of regularly rolling out fresh, unique video content is a daunting prospect.

The truth is – video marketing is not as complex as it seems. It is just about getting familiar with what video content people love to watch and then offer them more of that.

Table Of Content

Below are the content on How to Increase Conversion Rate using Video Content Marketing.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What Are the Best Video Content for Marketing Strategies?

Below are some of the best video content marketing ideas.

These are in no particular order of importance since all of them are equally important for your video content marketing strategy.

Strategies

Vlog / Vlogging
Tutorials / How To
Brand Film
User Generated Content / UGC
Live Streaming
Testimonials
Giveaways / Contests
Product Reviews
Event Videos

Strategies

360 Degree Videos
Behind The Scenes / Compoany Culture
Interviews / Q & A
Webinar
Presentation
Animation
Video E-mails
Personalised Video

We will explore these different types of video content marketing strategies giving you the insights you need to build brand awareness, captivate customers and influence people to take action.

1. Vlog / Vlogging

Blogs are great. Vlogs or video blogs are much better.

Most businesses apply the brakes on video marketing after they splurge on a polished brand introduction video.

Well it looks great on a landing page and does the rounds on social media but when it fails to deliver new business then the appeal of video content wears off along with the ROI.

What you need to realise is that not all video content has to be an Oscar-worthy production.

Vlogs offer your brand a cost-effective platform to establish a unique voice brand and personal image that resonates with your target audience.

It is cheap and easy to shoot a short vlog with nothing more than your smartphone or webcam and maybe a basic script jotted down on piece of paper or napkin.

This simple approach gives your video content a human quality, relatable and a personal production. The total cost is just one cup of coffee.

One of the best types of video content for vlogging is the simple concept of sharing your day at work. Nearly everyone is vlogging these days from celebrities to everyday person.

Why? Because it is immensely powerful to build strong, transparent and lasting relationships with your target audience.

All you have to do is document your journey to success through your vlog, showing your followers what you do and how you do it.

Serial entrepreneur Gary Vaynerchuk is a master at this – blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee or GaryVee as well as on Instagram, Twitter and LinkedIn:

If you need some more ideas for your vlog topics – check out the most subscribed YouTube channels as of May 2020:

Further Reading: How to Improve SEO Rankings

2. Tutorial or How To

If you still need convincing that video content is the way to go then consider the concept of YouTube stars.

These are ordinary persons who rose from complete unknowns to fame and fortune through the power of online videos.

The millennial population was ahead of the curve on video marketing because they understood two crucial things:

People love watching videos.
People value actionable insights.

How else can you explain the incredible fame and fortune that many young women have attained with make-up tutorials on YouTube?

One such star is Michelle Phan who started with grainy tutorial videos before rising to a net worth of $50M:

Michelle knew her audience and understood what they valued. With free tutorials she was able to build her own business on reputation alone.

An important lesson to learn here is that helpful content has to be more than just promotional tie-ins and soft selling.

Consumers are smart enough to know when they are being sold especially millennials and Gen-Z.

So if you put out quality tutorials with a laser-focus on helping people you will earn their trust which can lead to a sale down the line.

Further Reading: How to Write a Good Meta Description for SEO

3. Brand Film

Best of all – videos content does not have to be short. Many online users have short span videos however there is a broader scope for taking viewers on a journey.

Click on the picture below to view the video example.

And there is no better way to do that than with a brand film. This long-form video content marketing idea dives deep into your brand vision and values.

You can get creative with brand storytelling and cinematic production to present your brand in a light that attracts your target audience.

Patagonia is one of the best in the business in creating longer visual masterpieces that capture the essence of the adventurous environmental brand.

Think about how you could use this video content marketing tactic to encapsulate your brand’s core values and attract a dedicated following.

Further Reading: Get Traffic to Your Website Fast

4. User Generated Content (UGC)

As mentioned earlier above, inviting customer to contribute videos is a clever way of getting customer testimonials.

User generated content is massive today and you can leverage it in a variety of ways to drive traffic, gather leads and build brand loyalty.

In fact 60% of people say that UGC is the most authentic type of content compared to just 20% for brand generated content.

Authenticity is more important than ever. In a world of celebrity endorsements, sponsored posts and paid influencers consumers crave authenticity more than ever.

An excellent way of taking UGC to the next level is by partnering with a micro influencer.

This is Ryan Kaji from Ryan’s Toys Review. This little boy was only 7 years old and was YouTube’s biggest earner in 2018 – raking in a cool $22M from unboxing products.

In June 2020 – the total amounts of subscribers were 25.4million and the total numbers of views were 39.6billion. That says it all.

Another idea would be – to run UGC contests thereby encouraging customers to send in videos of them using your products.

You can start a trending hashtag for the campaign to stir up more interest around your brand and products.

Always ensure to respond to fans that contribute or tag them in your posts to give credit where it is due.

Further Reading: What is SEO Friendly URL Structure

5. Live Streaming

Since its first appearance in 2015 there has been a 330% increase in searches for Facebook live stream.

Now live-stream videos are the norm on many channels and it is easy to see why.

Consider the following live-stream video content marketing statistics:

70% stream video content at least once a day.
67% have live streamed video on any platform or device
47% saying they have increased their live streaming since last year
52% of consumers globally prefer free, ad-supported live streaming
44% of people watch less live TV as a result of live streaming.
Viewing hours of live video content rose 65% over the course of one year.
Live streaming is predicted to be a $100 billion industry by 2023.

Whether it is breaking news headlines, a sports game or an exclusive announcement from someone influential – a live-stream video has a magnetic allure.

This comes down to Fear Of Mission Out – FOMO once again. Live videos create suspense because we do not know what is going to happen next and we often get the feeling that we are missing something if we do not tune in.

It is no surprise that Facebook is investing so much in building up Facebook Live:

Studies show that live streams generate up to 10x more engagement than regular videos.
Live video broadcasts receive 600% more engagement than regular posts.
The Agorapulse reach of live videos on Facebook was 222% higher than their uploaded videos:

Another unique point – is live videos allow real-time community interaction.

Viewers can join the conversation as the video unfolds and may also get acknowledged by the broadcaster live on air.

This environment satisfies the deep need humans have for instant gratification – making viewers feel as if they are at a live event.

This is why live-stream videos perform so well for businesses. You can use them to broadcast all sorts of video content including:

New product launches
Live Q&A sessions
A behind the scenes look at an event

Further Reading:Create Engaging Content for Social Media

6. Testimonial

Blogs, presentations and product reviews are all excellent types of video content but there is a clever way to take each of them next-level by creating video testimonials.

By putting the spotlight on an existing customer you can show viewers just how happy your brand and its products and services make people.

Reach out to your satisfied customer base and ask them for a video testimonial, in exchange offer them freebie gifts.

You could even turn it into a fun competition to attract more entries.

If you are not sure what questions to ask for your testimonial videos – here are a few you can ask your customers:

What specific feature did you like most?

Get happy customers to highlight their favourite features since it usually comes with a story.

This will resonate better with new prospects than a simple list of likes and dislikes.

Remember that specific questions are more likely to unearth specific answers.

Further Reading: Ways To Create Quality Backlinks

What results did you get after buying the product?

Follow up the previous question by getting satisfied customers to explain their specific problem and how your product provided the solution.

This method lets new leads hear about the benefits and results they can expect which is highly persuasive content.

What was your main concern about buying our product?

No matter how ready your customers are to buy they will always have some reservations.

They may be concerned about the price, have doubts about your product – will it deliver results as promised or wonder if another product is a better fit for their specific situation.

What are 2-3 other “unexpected” benefits you got as a result of our product?

You could use this question to reveal some unadvertised benefits that your customers receive from your product.

Potential customers can see these perks as bonuses that could sway them in favour of closing a deal.

The best way to persuade potential customers to buy is by asking your current customers to convince them.

By hearing their answers to this question you are more likely to tip over prospective customers who are on the fence.

Further Reading: How to Write Good Title Tags for SEO

7. Contests or Giveaways

Speaking about contests you can use video marketing to promote a giveaway or raffle on social media. All it takes is one or two short videos to drum up some interest.

If you have great prizes and an engaging video then a giveaway post can quickly be shared to spread brand awareness, attracting more attention, creating leads and generating more sales.

You can combine this with other types of video content –like announcing the winners in a live-stream video or as part of an Instagram Stories series.

With the latter you can build suspense over several video clips, revealing the runners-up first then announcing the big winners.

Further Reading: How To Optimise Images for SEO

8. Product Review

A product review is among the most helpful types of video content especially for consumers who are in the consideration phase of the customer journey.

Product review videos work best when you have already established some trust with your audience.

By reviewing products you can answer common questions, alleviate doubts and show viewers the unique benefits that your product offers.

This gives potential customers all the information they need to make purchasing decisions.

Click on the picture below to see an example of a video.

Some marketers think that product review videos like this would not work for their business because they operate a B2B model that only has one product.

But that does not mean you cannot do product reviews of related products or services that are in direct competition to you.

An great video content marketing example would be comparing the features, interior, safety, fuel, speed, endurance and much more between Bentley and Mercedes Benz S65AMG and so on.

By referring quality products that are compatible with your own you enhance the customer experience (CX) of your products and services effectively adding to customer satisfaction.

9. Event Videos

What do you get when you take multiple types of video content and roll them together into a short but polished video clip? The answer is an event video:

It is part vlog, part promotional video and part webinar. In today’s social media age – event videos are ever popular especially when it involves a sneak peek behind the scenes of a glitzy corporate event or product.

From short Vines to Snapchat and Instagram Stories the impact of event videos play a powerful, emotive marketing technique – the fear of missing out (fomo).

The FOMO phenomenon is a psychological trigger where consumers suffer anxiety when they feel excluded from social occasions, new experiences or important events.

With social media being such a huge part of our lives today – almost 56% of social media users experience FOMO and about 69% of millennials experience FOMO on a daily if not hourly basis.

This is because millennials are spending a lot of time and money via online shopping.

By creating exciting exclusive event videos – you can reach a massive audience that wish they were there at the party.

These little snippets can quickly create brand recognition, helping customers to recognise your business as one with its finger on the pulse.

Should you wish to maximise the effect of event videos – try shooting them live on social media.

Further Reading: What Is Video Marketing?

10. 360°/ Virtual Reality (VR)

Virtual reality (VR) is booming with projections estimating that the global revenue from the VR market will top $22.9B in 2020.

While we are not near the point of offering a full-on VR experience through video content yet but 360° videos are not a bad alternative.

These style videos use fisheye lenses to place users in the centre of the action allowing them to pan around the room with their smart device.

This virtual viewing from Strutt and Parker takes the viewer on a stroll along the magnificent property at Chester Street, Belgravia in London.

The prospective purchaser can walk literally walk into the house and explore its power and capability in this 360° experience.

Click on the picture below to view the example.

Both live stream videos and 360° video content will continue to dominate and evolve in the future.

Therefore it would be a great move to get on board now so you can cover the next industry event or just have fun exploring your office.

11. Behind-the-Scenes / Company Culture

Great brand story telling can set a business apart from its competitors, motivating employees and captivating consumers.

Therefore one of the best types of video content marketing you can use is a behind-the-scenes video that reveals your business culture:

These types of videos offer an impressive experience, drawing back the curtain on your business to allow customers and potential customers to forge a connection with your brand.

Your followers can see the design of your office, how you dress for work, what your personalities are like and how your team interacts with each other.

You can create different types of culture videos like office pranks, brainstorming sessions or after-work events.

Always remember the goal is to demonstrate the character of your team and the environment of your workplace.

In essence a behind the scenes video allows you to breathe life into your brand, humanising it to appeal to viewers on a personal level.

Today with more and more businesses using video content marketing – you need to differentiate yourself from the crowd.

The best way to stand out is through your personality not through tired and overused tactics.

A company culture video is the best and easiest way to do that plus it can be fun for your team.

Further Reading: How to Create Video Marketing Strategy For Businesses

12. Interview / Q & A

Here you can create both audio and video interviews about your products or services, your brand awareness, with industry experts, with your customers and the results are endless.

Interview videos are perfect for building brand authority for a few reasons:

They give your audience an intimate 1-to-1 experience where someone in your business or market place answers hard-hitting questions.
It allows you to align your brand with a thought leader or an inspiring person.
Interview videos help you establish authority with input from a respected voice.

A good interview should follow a set of guidelines but should not feel scripted.

You as the interviewer need to keep the other person talking, gently guiding them to discuss hot topics, trends and try to get them to reveal exclusive news or big secrets for the audience.

The great thing about interview videos is that you can rapidly create a series with different guests, leveraging their knowledge to power your content marketing.

The more you create the more credibility you gain through brand association.

Furthermore, the interviewees may share the videos through their channels, amplifying the reach to drive more traffic your way.

13. Webinar

Google plus (G+) may be dead but its legacy lives on. The search giant’s foray into social networking never quite got off the ground before its eventual closure in early 2019.

However the platform gave additional support to Google Hangouts which is a fantastic user-friendly way to host webinars:

When it comes to offering actionable advice and educating your viewers – webinars is one of the most valuable types of video content ideas in modern marketing.

People see virtual webinars as an easy way to learn from you and your guests about the topics that matter to them. It is also an excellent tool to promote with paid ads.

You can use Facebook ads to drive sign-ups for your webinar then leverage that traffic to generate more leads and eventually make sales from your product or service. It is a win-win situation.

If you are new to this game – think of webinars as a free live event which you set up with some simple calendar invites. Google Calendar is perfect for this and you do not need an elaborate script to run a webinar.

You can try out different types of video in your webinar like:

Reviewing a product with some existing customers
Hosting an FAQ section to answer consumer queries.
Doing a roundtable panel discussion with several gurus in your niche.

You do not need to produce webinars that often to have an impact. You can generate a decent ROI with a weekly or monthly webinar.

Further Reading: What Are the Different Types of Digital Marketing

14. Presentation

A presentation takes the excitement of an event and combines it with the practical use of a webinar to create a compelling highly shareable video.

When you think about it most presentation videos comprise of many men and women who want to increase their brand presence.

In the past few years, presentations have surged in popularity to provide something for everyone.

While there are many fantastic speakers and endless intriguing topics – the real reason behind the success offered by these speakers are their business ventures on a global platform with a massive global reach.

If they can do it – so can you! One way that brands can leverage this format is by giving presentations at company events or small scale networking events.

This enables you to target a small but focused audience. Capture it on video and share it on your social channels to generate a buzz online.

15. Animation

If you are keen to play around with one of the most fun types of video marketing then consider animated videos.

Animated videos are a fantastic way for small businesses to use when creating video marketing content on a budget since you can create them on your laptop for next to nothing or for free.

For bigger brands especially those with technical products – animation videos are a great way of breaking down complicated subjects and features into an easy to digest medium that anybody can understand.

Because of that reason it is no surprise that animated videos are most often used as explainer videos which works well on a sales landing page.

16. Video Emails

Here is something that might amaze you:

Just by sending a video via email and including the word video in the email subject line:

Email open rates are boosted by 19%
Click-through rates are increased by 65%
Un- subscribes are reduced by 26%

The reason this works is clear – People want videos. In fact that same report states that 50% of all mobile traffic is now coming from online video.

Even in the most crowded inbox a catchy subject line that mentions video is hard to ignore.

Once consumers open a video email you do not want them to bounce away with a lengthy production.

Follow these tips for email marketing video contents to your subscribers:

Keep it short: One or two minutes is all you need.
Cut to the chase: After a short intro- explain why you are making contact with potential customers highlighting the benefits for them.
Include a call-to-action: A strong CTA is essential to make sure you elicit a response by asking them to give you a call or follow a link to a landing page.

With audience segmentation you can create some evergreen email videos that you can re-use – like videos for new prospects, others for loyal customers and another for advertising partners.

17. Personalised Video

Last but not least we will conclude our most engaging types of video content style of marketing – personalisation.

Long long time ago – marketing was all about sales but today it is all about the Customer Experience (CX).

Businesses need to show that they understand their target audiences, their needs and interests.

Just take a look at some of the video content marketing facts:

74% of consumers get frustrated when they receive irrelevant content
48% of them spend more when their experience is personalised
44% of consumers say that they are more likely become repeat customers after a personalised shopping experience with a particular company.
80% of shoppers are more likely to buy from a company that offers personalised experiences.
90% of marketers believe personalisation is the future

So how can you use personalisation in video marketing? By going the extra mile to show your customers that you care about their individual needs is an integral aspect of modern marketing.

Personalisation can work well with multiple types of video content therefore putting you on the road to success.

Conclusion

Now is the time to start using video content marketing ideas to showcase your business, brand, product and services.

If not you would be missing out on massive opportunities to engage with your target audience and losing ground to your competitors.

You also have a great list of the best types of video content marketing strategies to use for your business and customers who love to watch.

However if you are finding it difficult then seek a great video content marketing agency like Best–Digital Marketing Services with a solid content marketing strategy.

Contact us today and see how we can help you utilise your brand, your audience and your goals – to start creating video content that gets the best results.

For full content marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your Video Marketing needs:-

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How to Increase Conversion using Video Content Marketing

How to Increase Website Traffic Using SEO

Posted on May 15, 2020 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Web Design

Increase Website Traffic through SEO

Google is the search engine giant is ever evolving. Every day it improves, grows into a better and more reliant search engine that is constantly changing its algorithms to give users the best experience.

This is why every business that wants to share into the power of Google must take the necessary steps to keep its site optimised at all times keeping both Google and your visitors happy.

Majority of businesses make the mistake of seeing SEO as a short term strategy where they quickly out-rank competitors and start getting SEO traffic. This may look great on paper but not practical.

Long-lasting SEO is all about focusing on the long term instead of depending on a few quick fixes that give a temporary boost because the ROI of long-term SEO is much higher.

When you focus on building a strong foundation and consistently redefining your strategies with the help of proven SEO best practices you will see results that are not affected by algorithm updates.

You will learn that Google does not demote your site but empowers it when you focus on delivering value to your visitors in the long run.

We will look into the essential steps that you should take on your website for targeted SEO traffic regardless of what changes Google makes to its algorithm.

They are in no particular order of importance since all of them are equally important but it is essential to build SEO traffic.

Table Of Content

Below are the content of how to increase website traffic using SEO to increase conversion rates, leads and sales.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

Essential Steps to Build SEO Traffic

1. Study Your Target Audience

Creating high quality content has become an imperative part of SEO and you cannot truly produce great content if you do not clearly define your target audience.

It is a great mistake to create a content strategy for your site without really knowing who you are targeting.

Although you are putting in the extra effort, this will give you no feasible result if you are not working in the right direction.

Creating long-term SEO traffic starts with a real solid understanding of your target audience and focusing on the right elements of your marketing.

Here is what you can do to make the whole target audience research or buyer persona process easier:

Further Reading: How to Improve SEO Rankings

A. Define Who They Are – Customer Persona

By defining and understanding who your target audience are – you are performing market research on your business or industry. This is not rocket science and still ignored by many.

Creating a strong audience profile is impossible without really knowing your audience.

Without a clear audience profile you are just aiming in the dark. So make sure you start by creating audience profiles with the help of the demographic data you have on hand.

These demographic profiles do offer some essential information about who you are targeting. You want to look into their buying patterns or motivations and it is a viable starting point.

Although you may not get an in-depth picture but you can get a broad idea of who your audience exactly is.

Further Reading: Create Engaging Content for Social Media

B. Identify Customer Core Problems

There are different types of people in your email list with different sets of problems.

Some of the issues they are facing may not be important to them but some of them will most definitely be.

The general idea is to identify as many issues as you can either small or big and this will allow you to ascertain where they are coming from and where they want to go.

No matter how serious their problems or wants are you can connect with them on a deeper level even in the short-term.

They can help you understand your target audience better that will make it easier for you to create great content.

C. How Do They Consume Content

Content consumption habits of your target audience can tell you a lot about them.

The purpose of creating high quality content is to help your brand achieve its business goal of finding and connecting with the right set of audience.

Identifying where and how target audiences are spending their time consuming content will provide you with the information you need create your high relevant content and distribution efforts.

Ask yourself – do your audience like to watch YouTube videos or listening to informative podcasts?

Do they prefer reading blogs or are they more traditional – like catching up with things on email newsletters?

Are they actively reading and sharing social media content?

If you find that most of your audience likes reading blog content then you need to dig deeper to see what blogs they spend most of their time on.

As you progress further you will gain more clarity and solutions that will help you get closer to your goal of understanding your target audience.

The more you know about the content consumption habits of your target audiences the better you will be able to serve them in the long run and this is beneficial in Google’s world.

Further Reading: How to Write a Good Meta Description for SEO

D. Be Aware What Makes Them Cautious

The most important aspect of understanding your target audience is to know who they can trust.

This is very true especially when surrounded by heavy sales pitches, shady advertisements and invasive marketing.

Target audiences have become more cautious than ever and they are thinking twice before trusting a brand and its message.

Because the last thing they want to do is trust claims that are not easily to verify.

Being a business website you want to create authentic content and give a better experience to your visitors.

You need to understand what makes them cautious and what can you do better to win their trust.

Here are two ways to go about it:

Further Reading: Get Traffic to Your Website Fast

1. Practice Integrity

Whilst there are many factors that make your content authentic, integrity should be the core of your content creation efforts.

Your brand will become more trustworthy by focusing on being ethical and honest.

It will be more genuine by delivering consistent value that resonates with the interests of your target audience.

Building trust is a slow process but it can be destroyed in seconds by a few wrong actions.

2. Leverage the Power of Proof

Your content can be dismissed unless it is backed by real proof – which comes in different forms like relevant statistics, facts and figures that will make your content more believable.

If you can use reviews, endorsements, testimonials and case studies from sources people can trust you will add more authenticity to your content.

Understanding how to use the right proof can take time but the efforts will be worth it.

The more real your proofs are and the more trust sources backing your content – the more target audiences will trust your content and buy from you.

2. Perform a SEO Audit of Your Website

Prior to improve your website and adding more in it, it is important to understand the weak areas of your website from an SEO standpoint.

Working with a skilled and specialised SEO agency like Best-Digital Marketing Services, we can help to determine where your site needs work.

We have the knowledge and tools to perform a thorough site audit to pinpoint the areas in need of improvement.

What could be the reason behind not attracting the right amount of SEO traffic to your website?

If you are doing everything right then why are you not converting into sales? Why are your competitors able to outrank you?

You can find the answers to these questions when you effectively audit your website and find out where you are going wrong.

Auditing can be seen as a careful systematic examination of one of the following:

A result
A concept
An event

This close examination can help you understand your site’s current position so you can improve it and ensure you are not repeating the same mistakes in the future.

When it comes to SEO auditing can help you attract the right targeted customers and also retain them for the future.

By conducting a proper SEO audit of your website you are actually positioning it for receiving more SEO traffic by:

Closely looking into how your site is performing on a broad level.
Carefully setting new and more refined goals based on your findings.
Planning and implementing the right tactics that would help you realise your goals.

A. On Page & off Page SEO

The whole SEO audit process enables you to make the most of your existing content assets in order to add to your business’s bottom line.

For many businesses skipping an SEO audit is the exact reason why many businesses find themselves lagging behind because they do not have the basic on-page SEO elements in place.

Things that were previously overlooked or ignored can be fixed with the help of a proper SEO audit.

Here are a few important things that you should analyse when doing an audit:

Are your SEO meta titles and descriptions described and set on all your pages.
Have you optimised every important page of your site with your targeted keywords?
Are your URLs short, descriptive and optimised for Google and other search engines.
The content on your pages are clear, readable with plenty of white space and is properly formatted.
If you are efficiently linking out to other relevant authoritative sites and back to your own content- backlink building.

You may be missing out the opportunity to rank for many relevant keywords that have the potential to drive targeted SEO traffic to your website by conducting a proper SEO audit.

Further Reading: What is SEO Friendly URL Structure

3. Make Your Website Mobile Friendly

The bigger part of driving more SEO traffic to your website is all about understanding the behaviour of targeted audiences and providing them the best experience.

Having a mobile-friendly website is very important towards making your visitors feel welcome and getting them to spend more time on your site.

Google is adamant that everyone has it which means it will have a positive effect on your SEO.

SO does website traffic affects SEO? – Simple answer – Yes it does.

Nearly every day you will find that more and more people are accessing the web via their mobile devices.

In fact, almost 60% of daily Internet searches are conducted through mobile devices.

Choosing not to optimise your site for mobile will result in lost targeted audiences and lost business.

4. Focus on Long Tail Keywords

Focusing on long tail keywords can help you increase SEO traffic to your site.

What are long tail focus keywords?

Long tail keywords are those three or more keyword phrases which are very, very specific to whatever you are selling.

Whenever a customer uses a highly specific search phrase they tend to be looking for exactly what they are actually going to buy.

Basically long tail keywords are regular keywords that target audiences search but only longer, more specific and niche.

Although long tail keywords are more specific and clearer in search intentions they tend to get a smaller amount of SEO traffic.

The upside of targeting long tail keywords is they convert well.

Further Reading: How to Create Engaging Graphic Content For Social Media

Benefits of Long Tail Keywords

Here are a few reasons as to why working with long tail keywords makes sense for your business site.

A. Less Competition

Long tail keyword phrases do not have a high search volume and they are difficult to find which means that you have less competition.

This is why long tail keywords are easier to rank for and gives you a better chance of hitting the top spot in a shorter span of time.

B. Collective Traffic

Unlike their popular counterparts, long tailed keywords do not yield very large amounts of SEO traffic on their own.

What makes them worth targeting is the collective traffic aspect which sometimes can bring in more SEO traffic than a single high-traffic keyword.

C. Better Targeted Traffic

Reaching out to the right targeted audiences is most important part of marketing your business online and long-tail keywords allow you to do that.

Long-tail keyword phrases are more descriptive hence increasing the chances of finding exactly what you are looking for.

Search users who visit your website using long-tails are clearer about what they want and are better targeted.

D. More Conversions

It is a known fact that potential buyers always use specific terms to do their homework using search engines.

That means target audiences who visit your website via long-tail keyword phrases are more likely to convert into customers. .

Whereas people who are looking for general information or are non-buyers use generic keywords.

E. Simpler Content Optimisation

When compared to broad keyword phrases, long-tail keywords are more natural and descriptive which means it is easier to embed them in your content.

Choosing a broad keyword means repeating a ton of times throughout your content which can look unnatural and end up as keyword stuffing.

On the other hand you can sparingly use long-tailed keywords and still get good results.

Targeted audiences going through your content will find long-tail keywords as natural extension of your ideas rather than phrases that are forced into the copy.

Search engines will like you for using them since it conveys better user experience for your visitors and more organic SEO traffic that converts.

Further Reading: Ways To Create Quality Backlinks

F. Voice Search Keywords

Many marketers see keyword research as the foundation to get the right kind of SEO traffic and of your complete digital marketing strategy.

You need to take long-tail keyword research seriously if you want to reach out to more targeted audiences at a smaller price.

Long tail keywords are not only for typed queries. They are also being used in voice searches.

A study conducted last year resulted in 1 out of 5 mobile searches were done by using voice search and 70% of these searches used conversational or natural language by using long tail keywords.

Further Reading: How to Write Good Title Tags for SEO

5. Bounce Rate and Ranking

Ever since Google gave a green signal to mobile-friendly sites the number of websites optimising for mobile search is growing day by day.

When someone visits a non-mobile friendly site this leads to a high bounce rate because users will hit the back button or exit the site as soon as they realise it is not mobile friendly.

Google is actually using mobile-friendliness as a real ranking factor. While there are many reasons why a website’s SEO traffic is low, one of the reasons could be mobile friendliness.

Below is an example showing the difference between a site optimised for mobile and one that is not.

In the first example you can see the website is not optimised for mobile and it looks exactly like it would on a desktop.

The content remains the same size making it difficult to read on a smaller screen.

In the next example you can see the power of a mobile-friendly site. The design and content is optimised for mobile which automatically fits itself perfectly on the mobile screen.

It is easy to read and scroll through thus giving the visitor a great user experience.

Further Reading: How To Optimise Images for SEO

6. Google Webmaster Tools

Besides manually checking your site’s mobile-friendly status you can also use Google Webmaster Tools to inspect it.

If you have already submitted your website to Google Webmaster Tools you will be able to see the errors that are making your site non-mobile friendly along with details on fixing them.

Not sure how to fix them to make your site mobile friendly? That is where our skilled website design experts come in.

Simply contact us today to learn more about how we can update your site or build you one if you do not have one yet!

Google’s Webmaster Tools provide all the necessary information on how to fix the issues it found and provide:

A. Better User Experience

When target audience visit your business site via Google on their mobile device you want them to have a good customer experience and convert this experience into a lead or a sale.

If they see disoriented, unorganised design and content it will be a huge turn off and you will end up losing a prospective customer.

B. Improved Time Spent on Site

Since you are not Google you need to ensure the average time spent on your site is good.

When someone visits your site for the first time you do not have much time to make an impression.

It takes the first 10 seconds or you have lost a visitor.

Nowadays it is even more difficult to keep the attention of visitors when many of them are accessing the web on the go through their mobile.

If your visitor enjoys being on your site and finds it useful on their mobile device then you have a better chance of turning them into a happy customer.

Further Reading: Ways To Create Quality Backlinks To Your Website

C. Faster Loading Website Pages

The time people spend on your website and how fast your pages load are correlated factors.

Speed is important because your visitors do not want to wait.

According to 1 study, mobile users will not hesitate to leave a site if takes more than three seconds to load.

However a mobile-friendly site’s code is written in a way that it works well on any mobile device which makes it faster to load.

D. Stronger Mobile SEO Game

Google recommends that your website is mobile responsive since it gives a great experience to visitors.

However if that does not work your business is at least required to have a standalone HTML site reserved for mobile users.

It still means that you have to optimise your site for SEO and this can definitely increase your chances of ranking for your target keywords in Google mobile search results.

Further Reading: Minimalism in Web Design

Wrapping Up -The Road to SEO Traffic

SEO is not easy and it is a solid long term strategy to start seeing results but it is important for any website that cares about organic traffic and visibility.

If you do not have the time for that then contact Best-Digital Marketing’s skilled SEO experts who are here to help you reach your SEO goals.

You do not have to make a commitment until we have proven to you that we know what we are doing with a free SEO review.

For full SEO package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your SEO needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How to Increase Website Traffic Using SEO

How to Create a Video Marketing Strategy

Posted on May 6, 2020 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Video Content Marketing

Developing a video marketing strategy

Putting videos together and uploading it on YouTube or other social media platforms is barely scratching the surface of video content marketing.

A proper video marketing strategy involves detailed planning for budget, production, conversion and more.

Below is a video marketing strategy you can follow to create a great video marketing campaign:

Table of Content

Below are the content on What Is Video Marketing.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What are Video Marketing Benefits

More people are watching videos but what does video marketing for your business mean?

Let us consider some quantifiable reasons why video marketing is so powerful in today’s world.

1. Define Your Goals

As general guideline your video marketing strategy should educate, intrigue or inspire your audience.

Your goal depends on what is most important to you and your target customers.

To keep things simple – set one goal for your video. Your goal can be anything from creating awareness, to sales or increasing traffic.

Your goal will determine the tone of voice, message and other key factors like production and distribution.

2. Understand Your Audience

Research your target audience, understand and better connect with them

Although videos work in all stages of the marketing funnel, your video should reflect your target audience’s stage in the video marketing funnel.

If your prospective buyers are only just aware of a business problem that you are solving then your video should introduce them to your solution.

However for prospective buyers who are already on your product or sales page, they need to see proof of customer satisfaction and the unique benefits of choosing your solution.

Further Reading: How to Improve SEO Rankings

3. Set a Budget

Let us make it clear – a larger video marketing budget does not necessarily guarantee more conversion or success.

On the other hand a low-quality B2B video can hurt your brand image. The best way to set a budget is to consider your audience’s production expectations and deliver on that.

Young adults prefer shorter videos and making videos for them may be less expensive or free especially when creating video marketing content on a budget.

However if you work with a celebrity or influencer your cost could go up. Using micro influencers are a better way forward – they cost less and usually have larger audiences or followers.

Whether you are producing the video internally or hiring a production company you should stick to a comfortable budget that delivers what your audience expects.

Further Reading: How to Write a Good Meta Description for SEO

4. Select a Video Marketing Idea

Before you start shooting – determine the type of video marketing idea you need and the story you want to tell.

You could use some research here to uncover which content marketing video types and video formats resonate best with your audience.

Webinars, case studies, tutorials, corporate brand videos and support videos are usually suited for B2B companies. Consumers usually watch product demos and how-to videos.

Further Reading: Get Traffic to Your Website Fast

5. Choosing your Distribution Channels

Once you understand your buyer’s persona it should be easy to find where you can reach them.

You can start with your existing network through emails, primary contacts and blogs. Social media platforms like YouTube, Facebook, Instagram, Twitter and LinkedIn are excellent choices depending on your audience.

As mentioned earlier your product and landing pages could also benefit from a relevant video.

If your budget allows it – paid ads and paid content promotion will enable you to reach larger audiences with better targeting.

6. Optimise for Conversion

By following the above processes, you are already steps closer to starting a successful video marketing campaign.

But there is more that you can do to ensure your well-targeted audience converts.

Some of them include:

Keeping it short and simple
Adding a clear call to action (CTA)
Offering incentives
Providing different purchase options
Optimising for SEO
Using social proof
Engaging with your audience

Further Reading: What is SEO Friendly URL Structure

7. Track your Performance

Measure the effectiveness of your video marketing metrics to ascertain what is working and what is not. Your videos may be too long or you may be posting on the wrong channel.

Some A/B testing should help you find the sweet spot for your video marketing campaign.

Do not focus on conversion rates only – engagement rate, view count and shares all reflect the impact of your campaign.

Further Reading:Create Engaging Content for Social Media

5 Video Content Marketing Ideas and Best Practices

With your knowledge of how to do video content marketing we encourage you to explore its benefits to promote your business.

To increase your chances of success – try the following video content marketing ideas:

1. Evoke Emotional Responses

People rely on emotions to make brand decisions. Tap into that by creating emotions that you want customers to associate with your brand in your video campaign.

Click on the picture below to view the video example

Emotions such as trust, happiness, sadness, empathy and instant gratification have proven effective over the years.

Further Reading: Ways To Create Quality Backlinks

2. Create a Call To Action (CTA)

Optimise your videos with CTAs to convert or prompt your visitor to engage with your video.

Click on the picture below to view the video example.

Most marketers add CTAs to the end of the video as it fades to black. However, you can also add mid-roll CTAs as long as it does not interrupt the video.

If you are uploading your video on YouTube you can leave an annotation asking users to subscribe or go to your website.

Further Reading: How to Write Good Title Tags for SEO

3. Tell a Story

Stories are amazing and they captivate your viewers to watch your entire video.

At the same time you can convey valuable information about your business and its solutions.

Click on the picture below to view the video example.

Twenty years ago – ads were just ads but today customers expect more than a reason to buy your product. Stories show customers your product and help them to relate to it.

Further Reading: How To Optimise Images for SEO

4. Create Brand Videos

Brand videos introduce you to your audience and highlight your company’s values.

Click on the picture below to see a video example.

This may be your first impression therefore be sure to make it a lasting impression.

5. Grab Immediate Attention

Attention span online has reduced drastically so you only have a few seconds to win your audience’s interest.

Click on the picture below to see a video example.

You can use a hook at the start of your video or a catchy thumbnail to attract prospects.

It is crucial to establish what your video is about quickly before they lose interest.

Conclusion

Video content marketing is not new but as video is becoming more accessible people are consuming more video content over text.

Video is a great marketing tool with low production costs and high return on investment (ROI).

Do you want your video content marketing to convert? Contact us today to see how we can help you develop content that gets results.

There are also competent video content marketing agencies like Best-Digital Marketing Services that can create catchy videos to meet the needs of any company.

For full content marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your Video Marketing needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How to do Keyword Research for SEO Strategy

What is Video Marketing?

Posted on April 29, 2020 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Video Content Marketing

What is Video Content Marketing

In simple terms – video marketing is using video content to reach your desired audience and promote your brand, products or services.

Video marketing is not only about sales but you can use it to encourage visitors to your website, engage on social media, sign up to emails and improve customer service.

We -humans are visual creatures therefore it is no surprise that we love videos.

People are watching over 110 million hours of video on Facebook and over 1 billion hours on YouTube daily. Video is an essential marketing tool for businesses and marketers.

The relentless uptrend in video preference over text has now presented an opportunity to connect with your customers more effectively.

Table of Content

Below are the content on What Is Video Marketing.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What are Video Marketing Benefits

More people are watching videos but what does video marketing for your business mean?

Let us consider some quantifiable reasons why video marketing is so powerful in today’s world.

Video Marketing is Effective

Videos are the best way when it comes to informing and educating your prospective and current customers about your product or service.

According to recent studies, 97% of marketers agree that videos are helping customers to understand their products better.

Nothing beats a close-up look at the product you are promoting – not even the most descriptive copy.

Videos also have the highest information retention rate of any media. Your audience retains 95% of your message when watching a video and only 10% when they read a text.

It Gets Results

Those who use video have seen a major increase in engagement among prospects.

The following video marketing statistics conducted by Wyzowl shows what video marketers say:

83% of video helped them generate leads
80% of video directly helped increase sales
89% of video gives them a good return on their investment

It is one thing to get video views and another to get results.

One of the indicators of how effective your video is requires measuring the watch time not just the number of views. It is a better metric to assess the value of a video.

Video continues to play a major role in driving business performance and has become a vital tool as part of every customer’s buyer journey.

It serves as a starting point for learning about a product or service and also serves as a decisive factor that can turn a prospect into a purchaser.

Further Reading: How to Improve SEO Rankings

Videos Boost Conversion

About half of online shoppers now look for product-related videos before making a purchasing decision and 90% of them say that demo videos are helpful.

What’s more? 85% of those consumers are more likely to buy after watching a product demo.

Therefore if you have a landing page or a product that is not doing so well at the moment then it is time to add a product demo video or an explainer video.

Several studies have found that sales pages that have videos convert better than those that do not.

There may be several reasons for this but one of them is that videos keep your visitors on your page longer.

Further Reading: How to Write a Good Meta Description for SEO

SEO and Video Marketing

Videos now appear in 70% of the top 100 Google search result listings. Search engine bots can transcribe your video’s audio and serve it to the right audience.

In fact adding videos to your marketing campaign makes it more discoverable thus allowing you to generate free traffic in the process.

You can increase your website traffic by adding your link to the description of your optimised videos that are targeted at your audience.

Further Reading: Get Traffic to Your Website Fast

Video Complements other Marketing Strategies

It is not difficult to add videos to your existing marketing strategies. For instance you can make a video version of your blog and add it to your blog or post it to YouTube with a link back to your website.

Videos can also improve email click-through and open ratios.

Check out the following video marketing stats:

Just by including the word video in the subject line

it can help increase open rates by 19%
boost click-through rate by 65% and
reduce un-subscriptions by 26%.

Types of Video Content Marketing

There are many types of videos you can create and for best results – it helps to understand the purpose of the video and how to use it.

Let us see some popular types of video marketing you can make before discussing video marketing strategies:

Further Reading: What is SEO Friendly URL Structure

How to Videos / Explainer Videos

These videos answer common questions related to your product or service.

To create an explainer video- you need to compile a list of FAQs and answer them as clearly as possible.

Click on the picture below to see an example.

Your customers will realise how much you care and trust you more for it and at the same time answering some of the daily queries about your product or service.

Further Reading:Create Engaging Content for Social Media

Product Demos

Product demo videos explore the unique selling proposition, features and superiority of your product for customers who are already considering a purchase.

Click on the picture below to see an example.

Product demos can be long and in-depth or short and straight to the point.

Further Reading: Ways To Create Quality Backlinks

Interviews Videos

Interview videos involve asking someone from your target audience with regards to some questions or industry expert about their views on a subject matter and more.

You can post it on your YouTube channel or post a short version of it on your social media platforms.

Further Reading: How to Write Good Title Tags for SEO

Webinars

Webinars are seminars or workshops conducted over the internet. You as the host – connect with your target audience to discuss a specific topic, answer questions, showcase products or conduct interviews with industry experts.

Click on the picture below to see an example.

Testimonials / Case Studies

Success stories drive conversion. Create videos with satisfied customers and discuss their experience with your brand or company.

Testimonials create great social proof, build trust, generate leads and boost sales.

Further Reading: How To Optimise Images for SEO

Brand Videos

Brand videos introduce you to your audience and highlight your company’s values.

Click on the picture below to see an example.

This may be your first impression therefore be sure to make it a lasting impression.

Conclusion

No matter what type of business you run – video content marketing can and will help you grow.

Do you want your content to convert and increase engagement? Contact us today to see how we can help you develop content that gets results.

There are also competent video content marketing agencies like Best-Digital Marketing Services that can create catchy videos to meet the needs of any company.

For full content marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your Video Marketing needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How to do Keyword Research for SEO Strategy

How Does SEO Help Your Business Grow?

Posted on April 23, 2020 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Web Design

How SEO Can Grow Your Business

Every business no matter how big or small will need some kind of internet exposure every day.

If your business does not catch up then will stay behind since that is where the internet marketing is heading.

There are many moving parts to a business that needs managing from taking customers’ calls to fulfilling orders to dealing with other business related activities.

Therefore focusing on digital marketing or even taking a start on promoting your business online can take a backseat.

As you move forward you face huge options when it comes to marketing. And things start to get a bit more confusing as to what you can or should do to tap into the vast power of digital marketing.

One simple way to start or enhance your digital marketing journey is with the help of search engine optimisation or SEO.

There are multiple ways to promote your business on the internet. However nothing comes close to the power of SEO since it is known to fetch you a high Return on Investment (ROI) when applied effectively.

Table of Content

Below are the content of how SEO can help grow your business.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

Revenue vs SEO Cost

See how SEO can help you in the long run…

SEO lets you drive targeted, organic search traffic that is relevant to your industry.
It helps your brand gain higher visibility and more exposure.
Attracting target audience is easier that will convert into customers or clients.

SEO is a whole new way to gain more referrals for your business at a lesser cost.

When you compare traditional word of mouth marketing you will find that it is not scalable as search engine optimisation.

This makes SEO much more powerful.

Look around and you will find that every business is determined to grow hence taking SEO seriously. The days have gone when SEO was only an option.

Further Reading: How to Improve SEO Rankings

SEO Statistics

Today it has become an important part of an effective digital marketing strategy.

The kind of potential it can create for a business is phenomenal and too good to ignore.

Below are a few statistics about SEO:

90% of overall traffic on the web is generated by search engines.
57% of B2B marketers believe SEO is the top leads generator when compared to other marketing methods.
81% of people use search engines to do their homework before committing to a big purchase.
64% of Internet users depend on the search engines to decide whether to buy something or not.

Having a well-designed website is only one part of the equation.

The other part is to make sure it is structured the right way with high relevant quality content. Content that appeal to the visitors and also the search engine spiders.

When you work on improving your site’s structure and content you will see the impact on your business growth in terms of leads, sales and customers.

Further Reading: Create Engaging Content for Social Media

What is Search Engine Optimisation?

Search Engine Optimisation consists of a set of practices that help your website gain more visibility on the search engine results pages.

SEO may seem simple but it is much more than meets the eye.

Keywords for SEO

It requires you to focus on multiple factors so that you can implement a real SEO strategy that goes beyond optimising for search keyword phrases that people use.

You will need to know how search engines operate and what they want from you in order to make the most of SEO.

Being aware of how your target audience uses search engines like Google and the common things they regularly search for will be important.

The idea is to make your website relevant to the interests of the search engines and also your target audience using them.

Once your website is indexed and is ranking on the first page for your target keywords you will notice that getting real SEO help to grow your business is worth it.

Further Reading: How to Write a Good Meta Description for SEO

Relevant High Quality Content

While having relevant high quality amount of content on your website is good for SEO but that is not enough.

You will also need to ensure your site is well equipped from the design, structure and development point of view.

And your content must be targeted and relevant in every way on each web page.

When it comes to ranking search engines like Google like to focus on the quality of the content along with the overall structure of a site.

Do keep in mind that SEO is an ongoing process not just a one-time thing.

All the major search engines are constantly refining and upgrading the way they rank websites which means you need to keep up with the regular updates. And that is how SEO help you generate more business in the long run.

The ultimate objective of any search engine is to give its users the most relevant results and you cannot ignore that especially as a business.

Further Reading: Get Traffic to Your Website Fast

Growing Your Business with SEO

Your business will have a target market to cater for.

By creating and publishing relevant high quality content on a regular basis that focuses on topics related to your business – you will have a chance to reach out to your target audience via the search engines.

Google will not hesitate to rank you higher if your content is relevant and of high quality which will help you generate targeted traffic to your site at no extra cost.

Once visitors come to your website via Google you need to know how to engage with them and give them what they are looking for.

Your content needs to work in conjunction with your business goals so that you can build real trust with your visitors.

Successful SEO is all about getting people to your site and getting them to take the right actions once they are there.

Call to Action for SEO Traffic

You need to know why you want people to come to your site. What kind of action do you want your visitors to take once they hit your website?

Do you want them to fill out a quote or your contact form?
Would you like them to opt-in to your email list?
Or simply hit the buy button to buy your product or service?

This is only going to happen when you have utmost clarity on how you will convert the SEO traffic you generate

Remember target audience to your business website are only valuable when they interact with your content in a way you want.

At the most least you want them to give you their contact information so that you can follow-up later.

The last thing you want for your target audiences visiting your website via search engines is to leave and never come back again.

That is definitely going to give you a negative ROI.

Growing your business with the correct SEO help is not rocket science. As long as you know what a customer means to you and how you will be converting them into sales then every single visitor you get will be worth it.

Let us look into a few ways how can SEO increase traffic for your business and take it to the next level in terms of leads and revenue.

Further Reading: What is SEO Friendly URL Structure

Ways on How SEO Can Help Your Business

1. SEO Boosts Inbound Traffic

There are is no doubt that you need to generate more exposure to your offer to generate more business.

This means you will have to focus on various marketing methods to get more website traffic that converts into sales and leads.

Running ads or indulging in traditional outbound marketing practices such as cold-calling can prove to be expensive especially if and when you are starting out.

Your aim here is to reach out to your target audience and also do it in a cost-effective manner. Mainly because it helps you attract quality inbound traffic.

The most amazing part about this inbound traffic is that it is targeted and grows with time provided you are putting in regular effort or are getting ongoing SEO help from a reputable agency like Best-Digital Marketing Services.

Ultimately search engine optimisation can help you gather qualified leads without being too heavy on your wallet.

This makes it easier for you to save money on any outbound marketing activities and focus more on what works well.

2. Leads to More Customers

Having a business website that is well-structured and informative is a great way to differentiate from your competitors and get more customers.

However if nobody finds your site then it is not going to do its job – no matter how professional it looks.

No matter at what stage your business is you need to have a consistent flow of potential customers to get more sales or win more clients.

And your website happens to be an important tool in doing so.

Can SEO help you get more customers from your website? Yes – it can.

It is because target audience are potentially interested in your products or services and are right now searching for them on Google and other search engines.

With the growth of smartphone today, this probability is even higher.

Further Reading: How to Create Engaging Graphic Content For Social Media

3. Customer Life Journey

When target audience are in doubt about buying a product or service they will do their research online. When your website is optimised for the right keywords you can be at the right place at the right time.

SEO makes it simpler for target audience to make a buying decision.

When done correctly, this can bring your prospects closer to buying your product or service over your competition. SEO and sales go hand in hand on this account.

Every business needs customers including yours. Increasing your customer base goes beyond just getting more exposure.

You need targeted exposure so that the customers you find are qualified.

SEO will help you with that since it lets you attract the right kind of traffic and also identifies or focuses on those channels that are relevant accurate.

Agreed that SEO doesn’t give you overnight results, but the results you get by applying it consistently will speak for themselves.

Further Reading: Ways To Create Quality Backlinks

4. SEO Builds Trust & Credibility

Establishing real authority can and will positively affect your business in long run. Your brand will have to work on earning authority over a period of time.

By using effective search engine optimisation, you can help your brand build trust and credibility in Google’s eyes that can lead to more traffic.

There is a strong belief amongst search users that a credible business can always be found on the first page of Google.

Your competitors will see your business site having higher authority when they see you ranking high for the right keywords.

This will obviously lead to more targeted visitors that convert into sales.

Further Reading: How to Write Good Title Tags for SEO

5. Local SEO Equals More Converting Sales

It does not matter what niche you are operating in. Local SEO can and will help your business grow when done correctly.

This is because more target audience are using their mobile devices to search for businesses like yours on a local level.

Which makes local search an integral part of your business’s online marketing strategy.

By focusing on local SEO you are optimising your business site for a specific geographic cation making it easier for people nearby to find your business and ultimately increase the chances of making a sale.

A. Google My Business

You will be able to build citations in local SEO. Building citations on review and online directory websites will boost your online visibility.

Most local searches are done when users are actively searching for a business or a certain product.

So by finding your business at the right time it will surely increase your conversions.

Here are a few tips to apply to get the most out of local SEO:

Get your business listed on Google My Business which is a free tool that helps businesses manage their digital presence across the Google ecosystem.
Keep your contact information updated and in sync across your site and other places such as your social media platforms, directory listings, etc.
Seek more reviews because this happens to be a local ranking factor and will help your listing positively from others.
Create high quality, local content related to your niche market as it can help you improve your local search rankings.
Acquire targeted local links by building relationships with high domain authority local sites operating in your industry.

Further Reading: How To Optimise Images for SEO

6. More Business Referrals with SEO

It is an established fact that ranking on the first page of Google for targeted keywords lets you attract potential customers.

The more attention you get the higher you rank.

Another hidden benefit of SEO is that it helps you get on the radar of complementary businesses.

These are businesses that are not directly competing with you and may have an audience or customer base that complements yours.

This means you can have more relevant businesses get in touch with you and give you referrals.

Since an average business is bigger than a regular customer their referrals are bound to be bigger and more consistent.

As an example: – Say you operate a web design business. You can have a content creation agency pass you referrals or even white label your services to package and sell with their own.

The possibilities are endless when it comes to partnering with other businesses especially with using effective SEO the chances of such businesses finding you are enormous.

7. SEO Gives Your Business Long-Lasting Results

One of the biggest challenges with traditional marketing methods such as running print ads, outdoor ads or getting a half a minute ad spot on a popular radio channel is that they are time bound.

If you do not generate results in a certain time frame you lose your precious advertising budget – £££.

On the other hand SEO lets you take advantage of the evergreen nature of the Internet and helps you stay in the forefront.

It gets you long-lasting results provided you are putting in ongoing efforts to stand out from the competition.

Over time interest in your business related topics may grow and more people will find your business via search engines.

SEO helps you gain edge over the competition over a long period of time. The delay in getting ranked should not matter.

Once you invest in SEO you will be able to gain real visibility for months or years to come.

This will give you a better return on investment and also allow you to prepare your business for other digital marketing activities.

Although SEO is evolving over time it gives you ample amount of time and chance to adjust to these changes.

Even if your business does not implement every single SEO technique it can still rank well provided your website lives up to the expectations of users and search engines.

If you want your website to actually benefit from SEO and outrank your competitors – you will have to put in serious effort and time.

Because that is the only way you will be able to maintain your rank in the long run. If not, you can always work with our SEO professionals at Best-Digital Marketing Services to help you take care of it.

Further Reading: Ways To Create Quality Backlinks To Your Website

8. It Has the Best ROI

When you compare SEO with other digital marketing methods you will see that it can help you achieve a higher ROI at a lower cost.

There are many reasons as to why SEO has one of the highest ROI’s but the main reason is that it lets you connect to the right people at the right time.

It is an inbound marketing strategy that is proven to work in terms of allowing you to market to your target audience.

People hardly notice SEO at work. It is not an interruptive form of marketing where you are forced to read or watch an advertisement.

You do not show up until and unless target audiences are explicitly searching for a business like yours.

When target audiences see your product pages ranking for the keywords they were searching they will be convinced that you are the right business to work with.

Creating the right SEO makes your digital marketing journey easier as interested consumers will reach out to you instead of you searching for them.

9. Your Site Becomes More User-Friendly

Quality SEO is not just about adding the right keywords or building links from relevant sites.

Today it is about finding the most appropriate websites with the most friendly user experience (UX).

Google does not want to send its users to a poor-looking, slow-loading website with bad navigation. It wants to give its users a user-friendly experience.

When and if you use SEO professional they will work on enhancing the complete user experience for your business website.

Everything from the speed of your website to how mobile-friendly it is can make a difference to your rankings in the search engines.

These factors will also impact the conversion rate of your site therefore it always makes sense to improve the user-friendliness of your website.

Further Reading: Minimalism in Web Design

10. It Helps Increase Brand Value

Your potential customers will trust your business more if you have worked on building brand value.

Having a strong brand value is integral for any business especially the one that is starting out.

SEO lets you increase your brand value without increasing your costs. With a small investment you could be on your way to build real brand value that ultimately helps you get more customers.

Using SEO to build primary brand value in your target industry makes sense for any business that wants real-world results without having a huge investment at stake.

It automatically makes SEO one of the most reliable tools to increase visibility in your market and boost your business’s reputation.

Wrapping up – Are you ready to start with SEO?

With all the benefits described above it is easy to see why SEO is important for businesses of all sizes.

It helps you boost ranking and also help you build stronger relationships with your target audiences, leads and customers.

We have told you what you need so now it is time to implement it.

Be confident in your SEO journey when you work with our SEO professionals at Best-Digital Marketing Services.

For full SEO package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

For more information about our services and how we can help you with your SEO needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How Does SEO Help Your Business Grow?

What Are the Different Types of Digital Marketing

Posted on April 17, 2020 by Universal Creator Posted in General, Content Marketing, Responsive Web Design, SEO, Social Media, Web Design

Different Types of Digital Marketing

Digital Marketing is a non-static and ever expanding arena. Which digital marketing channels should you be on?

What are the advantages and disadvantages of each of the different types of digital marketing channels? Where do you even start?

What are the different types of digital marketing for beginners? Digital marketing strategy is much more than just a website and a fun ‘viral’ video.

Here we will be looking at a few different types of digital marketing categories.

When it comes to choosing -the usual questions will apply:

Why do you want to use digital marketing channels
Who are you trying to reach with your digital marketing strategies?

This will help you select the right strategies and channels to achieve your objectives.

Digital marketing can take a number of different forms. For most business owners there are a few main types of digital marketing platforms you will want to consider.

Types of Digital Marketing Strategies

We are here! It is now time to dive in to the different types of digital marketing strategies.

They are in no particular order of importance since all of them are equally important. How you choose to use them will vary from industry to industry depending on your business goals and plans.

Table of Content

Following are the different types of digital marketing campaigns that are important for any business.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

Further Reading: Create Engaging Content for Social Media

1. Social Media Marketing (SMM)

Social media marketing is a crucial part of any digital marketing strategy. It allows you to connect with your consumers in a more intimate way.

Social media marketing gives you increase exposure, builds meaningful relationship with your customers.

Social media marketing includes any type of marketing you do on any of the main social media sites, both paid and free. This includes using your social media accounts to:

Improve customer service
Share valuable content and updates
Engage with customers or potential leads
Promote sales, deals and products
Interact with followers
Gain valuable feedbacks
Participate in groups or chats

Depending on your business type, there is a social network out there for you.

All businesses would do well to be on Facebook but if you specialise in B2B, LinkedIn is the one for you. If you are a visual business then Instagram and Pinterest would be ideal.

Using social media marketing you will gain more reach when you post relevant high quality content.

Everything you do to increase traffic or business on your social media channels is social media marketing using social media platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat or LinkedIn or more.

Pay attention to what your target audience talks about on social media. Engage in the conversation.

Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares and likes equate to free advertising for you.

SMM can be either a short term or long term investment. Whilst maintaining social media is paramount – using targeted ads via the service does not have to continue forever – otherwise it would cost a lot.

Further Reading: Choosing the Right Domain Name

2. Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) refers to the process of growing your online visibility in non-paid (organic) in Search Engine Results Page (SERP).

SERP appear to users after they search for a given set of keywords using a search engine like Google or Bing.

Each user receives an individualised results page based on certain keywords, the user’s location at the time of searching and their browsing history.

Google being one of the first places people turn when they are looking for anything:

the answer to a question
directions to a nearby business
a product they are looking to buy
check reviews of a product, service or business
compare prices, analyse findings and more

Showing up on the first page of Google can make a huge difference in how many people discover and visit your website.

The higher you rank on a SERP the more traffic is directed to your site and the more chances of making a passive visitor an active customer.

How do you get your company’s website to appear at the top of a user’s organic search results?

SEO consists of a few main types of work:

Keyword research – Various types of keywords in digital marketing research tools can help you understand the terms your target audience are using to find what they want.
On-page optimisation – Strategically use your target keywords in meta tags and the text on your webpages.

Off-page optimisation – refers to the relationships you make and actions you take outside of your website to assist SEO.

Quality Link building – This is the most important part of SEO – finding ways to get links pointing back to your website which signals to the search engines that your website is of high value.

SEO works hand in hand with content marketing in particular. It is competitive and requires a long term strategy.

SEO is a long on-going strategy. You would not see results right away but when you do -they can make a big difference.

If you stay on top of SEO you are that much closer to more visibility online and traffic to your site.

A cautious word of guidance for any digital marketing beginner – doing SEO incorrectly will get you no results and you can face serious penalties from Google that are quite difficult to recover.

Therefore only use digital marketing agency that you can trust like Best-Digital Marketing Services who are professional experts in this area.

Further Reading: How to Write a Good Meta Description for SEO

3. Content Marketing

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience.

The content aims at being valuable, relevant, consistent and high quality. Its ultimate goal is to drive a profitable customer action.

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads.

This content can be anywhere online like tweets, a YouTube video, text, pictures, multimedia and blogs on your website.

It works because you can combine together other types of digital marketing like SEO and Social Media Marketing.

Keep your audience in mind as you create valuable relevant content. Consider the language your audience uses when they search online for information. Use these keywords to boost your SEO.

Share your content across all of your social media platforms for maximum exposure and feedback.

Content marketing is an ongoing practice. It is more so about engaging, educating consumers, building brand recognition, creating trust, receiving feedbacks and generating leads.

Creating relevant, valuable and high quality content helps you stand out and boosts your SEO.

Content marketing works best when you have a clear strategy to help you reach your target audience with information they need or solving their problems in a format that is most helpful to them.

As with SEO, content marketing is a long term investment. It is something you should keep up consistently over time until you get the results.

It can help improve your search rankings, generate new leads, nurture customer relationships, create trust, build brand awareness over time and increase sales.

Together – content marketing, SEO and social media marketing constitute what is called inbound marketing. It is a digital marketing campaign that aims at attracting, engaging and generating new leads.

Some goals of inbound marketing include attracting users’ attention, driving relevant traffic and converting into happy customers.

Further Reading: Get Traffic to Your Website Fast

4. Search Engine Marketing

Search Engine Marketing or SEM refers to a form of digital marketing channel that aims at paid traffic and organic traffic from search engines like Google or Bing.

With SEM the ads you see will either be above or to the side of the organic search results in Google and other search engines. The most common paid ads are Google AdWords and Bing Ads.

The search engine charges the marketer a predetermined amount to display ads in a number of places on a SERP generated from specific keywords.

Example of SEM is pay-per-click marketing or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their ads is clicked.

Social media platforms are now adopting PPC ads. These ads show up in the news feeds of a business’s target audience.

This is how the different types of digital marketing channels compliments each other to form a complete digital marketing strategy – SEM with social media marketing.

As with SEO a large part of paid search marketing is performing keyword research so you know the best terms to target in your ads.

The search engines will display your ads in relevant searches and you only have to pay them if someone chooses to click.

PPC produces faster results than SEO and gives you a lot of power to target your ads in front of your audience at the right time and moment based on demographic and keyword research terms.

Further Reading: Different Types of Websites to Create

5. Pay-Per-Click Marketing (PPC)

Pay-per-click or PPC is a form of advertising where marketers pay a fee every time people click on their ads on search engines like Google and Bing.

It is a way of moving to the top of search engine results pages (SERP) by paid searches.

Basically it is a process of buying visits to your site as opposed to getting them organically via SEO or other types of digital marketing channels.

The cost of each ad or cost per click (CPC) depends on the quality score of your website and the selected keyword’s competition.

PPC campaigns can be a short term or long term solution. Many use it to shift products or seasonal deals to boost revenue.

There are around 4 spots for Ads on Google and getting your website in for a selected keyword can be challenging.

SEO work is about ranking earned but PPC is about ranking bought on the first page of search engine results pages (SERP).

You can make your way into the 4 ad spaces on offer by Google by bidding on a selected keyword or search term.

Using tools like Google AdWords, PPC professionals will work on finding keywords that your website will perform well and depending on the competition – a CPC is determined.

By bidding on keywords used by competitors, your ads appear in relevant search results and when a user clicks on your ad – you will be charged.

Further Reading: What is SEO Friendly URL Structure

6. Influencer Marketing

Influencer marketing involves partnering with people with an enormous online reach considered experts by your target market to drive traffic and sales.

They can vary from celebrities, experts, authority, local or national figure to individuals with huge amount of followers.

Influencer marketing is popular on social media channels like Instagram, Snapchat and You Tube.

Businesses hire these influencers with large followings to promote their products and services by posting one or more photos with the product.

Organisations now engage in Instagram, Snapchat, You Tube takeovers where the hired influencer controls the company’s social media platform for a given amount of time and day.

Most will require payment or a cut of the sales that come from their audience purchasing their products or services.

They will create posts, blogs or videos to show off your collaboration and hopefully bring in more sales for your business. It is about finding the right influencer for your business.

These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.

Further Reading: How To Optimise Images for SEO

How to Choose Influencers

Always make sure to do your due diligence on an influencer before you decide to work with them.

Decide what you want to get out of your influencer marketing campaign
come up with a shortlist of possible influencers who have the right audience
it is not just about the size but about who their followers are
how engaged they are
feel if they are a good match for your product and services
get in touch with them and see what you can negotiate

You might want to verify their Google analytics and make sure their following proves legitimate and not full of fake accounts.

Further Reading: How to Write Good Title Tags for SEO

7. Email Marketing

Email marketing allows you to update your email subscribers on a regular basis about your products and service. It is still one of the most effective digital marketing tools.

E-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions, deals and discounts like Black Friday deals or Mother’s Day and more.

You can also use email updates to nurture your customers by giving them a lot of value beyond just pushing your products and services. As a result you are building brand trust and loyalty.

Email marketing is one of the most effective digital marketing channels available with an average ROI of $38 for every $1 you spend.

This can bring in traffic to your site and even help you sell some products with unique discount codes.

With the correct marketing tools you can monitor things like opening rate and even how many clicked through on a link.

Choose a reputable email software like Mailchimp, ConvertKit or GetResponse and then start to collect customer’s emails.

You need to give them a reason to opt in by offering them a step-by-step pdf guide or a set of free design templates and make sure you check the regulations.

It is important to practice permission marketing which means only emailing the people who opt-in to receiving your emails.

This makes building up an email list one of the hardest and most important parts of email marketing. People who opt-in to your email subscription prove more likely to become active buyers.

If you have European customers you will need to pay attention to the new GDPR rules.

Once you start collecting those emails you should stay in contact regularly by creating a weekly newsletter or blog.

Make sure it is packed with quality relevant value content not just sales messages and promotions.

Email marketing can be used as short term or long-term mechanism. If you are sending out unique discount codes for a brief time – it can be a short-term fix to boost sales.

If you choose to send blogs or newsletters to boost your website traffic – it can be used long term. Do not send email after email every day – people do not like that and they might leave for good.

Further Reading: Online Marketing Strategies for Small Business

8. Affiliate Marketing

Affiliate Marketing is a type of digital marketing where individuals or companies partner up with other businesses in order to receive a commission for the traffic they generate.

This is done when one brand or blogger includes links to products sold by another website in their content.

When a user clicks one of the links and proceeds to buy the product, the person or business behind the content gets a percentage of the profit i.e. commission.

It is one of the popular ways people make money online these days. If your affiliate program is successful you might earn quite a decent passive income.

There is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

When you choose to use affiliate marketing
Who offers the best affiliate programs?
What levels of commission do they offer?
Decide if you want to run your program in house or partner with an affiliate management agency
Get a clear picture on the payment details, terms and conditions.

Make sure you do a thorough due diligence so that you understand their guidelines, what is permitted and what is not.

Affiliate marketing will not make sense for every business. However if you use it correctly it can bring in new customers and help you make more money.

If you decide to create content with affiliate links then it is best practice to include a disclaimer on your website letting visitors know so you do not lose trust. And be prepared to create lots of high-quality content.

If you go down the route of creating an affiliate program, then you will need to develop clear terms for how the program will work and identify relevant bloggers and influencers to recruit to participate.

9. Viral Marketing

Viral marketing refers to a video or post of some sort that is trendy, funny or topical enough to warrant a massive amount of likes or shares online.

It can cause an enormous spike in website traffic over a short period of time.

Viral videos or images can indirectly promote a product or service that is simply featured. This is then shared around social media.

The basics of viral marketing are very simple. You create a piece of content that is so compelling that those who engage with it will want to share it with their friends and family instantly.

Viral marketing is one of the most difficult types of digital marketing strategies but it is not impossible to achieve. And the benefits alone make the effort worth your time.

B2C companies stand to gain the most from viral marketing. B2C companies can use social media, content creators and influencer marketing to reach an enormous audience across all of their active platforms.

If you create a piece of content that goes viral then you will see an increase in ROI and also generate an increase in brand awareness.

Further Reading: How To Create Quality Backlinks To Your Website

10. Radio Marketing

Yes – Radio Advertising is here and it is now all digital. What it means is – radio advertising now falls into the realm of digital marketing.

Radio ads are a great way to get your business, product, services or brand heard and it is easier to do with digital advertising.

You can use radio ads to target different locations – locally or nationally and be heard by the right people by the thousands or more.

There is also the option to advertise through Spotify for non-premium users. The ads can be targeted based on their age, location, gender and more – because of the account information they provide to Spotify.

Start looking into targeted location ads if you are a local business. If you are a national business – look into Spotify advertising to directly target a select demographic.

Setting up Spotify ads is easy and its user friendly self-service ad platform is amazing. Spotify Ad Studio includes a handy voice-over option where you type in what you want the ad to sound like and they use their own in-house voice actors to create your ad.

11. Instant Messaging Marketing

Instant Messaging Marketing (IMM) is the latest digital marketing channel in communications.

There are around 1.6 billion people and growing globally using WhatsApp on a monthly basis followed by Facebook Messenger and WeChat.

If you want to be where your audience is then get involved with instant messaging marketing. This type of digital marketing only emerged in the last few years.

People are more likely to trust the information sent via a messenger as if it comes from a good friend than an email or a SMS that are vulnerable to spam.

IMM can be used for customer support to updating your users about a new post on your blog. Always develop a strategy first before diving into any digital marketing channels.

Further Reading: How to do Keyword Research for SEO

12. Television Advertising

Television advertising has been here a long time and has become even more popular in this digital marketing world.

With the general population spending over 4.5 hours a day in from of the TV it is still one of the most popular medium types.

It reaches people faster than newspapers or radio. Due to the powerful effect video has on humans it might also be very effective.

There are loads of options for those that want to advertise on television without paying expensive ad slot costs on prime time TV. Some still consider the 30-second ad as being a vital advertising tool in the next few years.

Marketers are navigating this channel by combining personal data about consumers with addressable ads and cross-channel marketing campaigns. Therefore if a consumer sees an ad on TV they will also see it on their digital devices reinforcing the ad’s message.

More over television ads can now be targeted directly to geo locations or demographics like Virgin or Sky TV.

If you use on demand or catch up TV – adverts can also appear midway through your stream like on All 4. It allows you to target ads for selected audiences.

In overall marketing mix it is essential to adapt and direct your strategy based on your audience’s demographic and where they consume video content. This means that you can personalise your TV ads for audiences.

By taking advantage of this video intelligence- you are able to target your defined target audience with more TV ads that are specifically catered to their personal interests and make the most impact.

13. Mobile Advertising

Mobile advertising is broad and spans across all forms of digital marketing. Every form of digital marketing we have mentioned above can be transferred to mobile like mobile social ads, mobile search ads or even mobile TV and radio ads.

Businesses are shifting more of their advertising budget into mobile because consumers are spending more time on their mobile devices more than any other device.

You can target mobile ads:

by audience segments or
using geofencing.

Geofencing is a popular method since it is based on a consumer’s physical location. This is a laser focused strategy that enables you to target mobiles ads to a clearly defined and relevant audience.

You need to be aware on

how to adapt your broader advertising strategy and
optimise it for the mobile device environment.

Consideration is paramount with smaller screen size to work means that intrusive interruptions tend to be less appreciated on mobile than any other device.

Once you have prepared and ready to launch your ad to the mobile device spectrum – start testing conversions.

You can collect data by using key metrics when running your mobile ad campaign and then invest a bit more time in perfecting your strategy once you know that it is working.

Acknowledging the fine details will help you amend, change and generate a mobile ad campaign that has a higher conversion rate. You can collect and analyse this data through Google Analytics.

Further Reading: Why You Need a Mobile Friendly Website

14. Display Advertising

Display advertising also known as banners is like the traditional print ads you get in magazines except they are online. You can target specific publications that you know your audience reads.

It has now become more complicated and sophisticated with programmable advertising. This is where ads are booked, analysed and optimised automatically using algorithms and retargeting techniques.

Example would be like when you were looking for a handbag at your favourite department store website and then that handbag follows you onto every website you visit for months afterwards.

You can target and re-target your customers very effectively and display ads that are really easy to track. It also allows you to measure conversion in real time

You need to find a way to maximise impact so that users notice you but not too much that they get annoyed.

Customers can suffer from ad blindness or banner blindness – they ignore your ad and only focus on the content they are trying to read.

Working with display ads needs both the creative—making it clear, impactful and memorable and the placement—choosing a relevant, suitable message context that matches your audience.

For small businesses or individuals who are well aware and astute to their market place:

you can approach specific publishers about advertising on their site directly or
use a third-party solution like Google Display Network or Facebook Audience Network.

Using Different Types of Digital Marketing Strategy for Business

Now you know the different types of digital marketing strategy. You can use any, all or a mix of them to boost your visibility online and engage your consumers.

Providing valuable experiences for your target audience that boost your products, services and brand should be the forefront of your mind.

Quality marketing practices benefit both you and your target audience.

Your success is not strictly based on digital marketing strategies alone. Remember the key to visibility is boosting your SEO.

Creating relevant valuable quality content marketing is the best SEO practice and sharing through social media platforms can increase your reach by leaps and bounds.

Leverage social media to listen to the feedbacks and conversations your customers take part in. Measure the traction of your content using various tools and then tweak and adjust your future content to replicate your success.

5 Tips for digital marketing for small businesses and beginners - Bonus Extra

To help you make sure you use the different types of digital marketing strategies listed above there are a few general best practices that can help.

1. Do online digital marketing.

This is straightforward. If you want to reach people in places where they are doing their shopping or planning their purchases then you have to invest in online digital marketing.

By not doing so you

may ruin your business
are guaranteed to leave available money on the table and
will miss out on many potential leads and sales

The longer you wait to start the further behind you will be in this era of digital marketing.

2. Learn a little bit about everything.

As a business or website owner – you should not feel like you need to be an expert on every facet of digital marketing.

You should strive to get a 101 level knowledge of each of the various types of digital marketing.

That knowledge will guide you in the right direction to figure which types of digital marketing you should invest in and recognise the experts to help you pursue each one effectively.

Further Reading: Importance of Digital Marketing for Business

3. Create an overall digital marketing strategy.

You may have read above that most of these digital marketing channels work better if you use them in combination with others.

Content marketing can improve your SEO. Social media and email marketing can help promote your content.

Conversion marketing can take customers past the finish line once the other forms of marketing have brought them to your website.

Do not treat each channel and type of digital marketing as separate.

Creating an overall strategy will enable you to ensure every piece of marketing you are creating will better support and achieve the results you want.

4. Hire the right people.

Digital marketing is huge, tedious and can be overwhelming. Do not try to do everything yourself.

Seek out a reputable digital marketing agency like Best-Digital Marketing Services who are experts on these types of marketing.

Their expertise will lead to better results and you can relax and enjoy your life while we do the hard work.

5. Persistence and Consistency

Digital marketing is not something you can do once and then forget about. Your digital marketing strategy needs to be consistent, persistent and updated regularly.

Treat this as a continuous line of production. Use your marketing analytics and tools to check on your progress. Amend, change and determine how to improve upon what you have done to get your ultimate results.

The longer you dwell in digital marketing the better you will get and you will see greater results.

Wrapping Up

Now you know the different types of digital marketing startegies – you are able to implement any or a mix of them to achieve your business goals.

No matter how small or big your business is – you need digital marketing to expose your existence and relevance to the global market.

There is no good shortcut to getting better Google search results and ranking.

Reading over a list like this can be daunting and you may be feeling helpless but someone has to do the work and that someone does not have to be you.

Best-Digital Marketing Services

You can hire our skilled professionals at Best-Digital Marketing. We know how to implement all these necessary strategies and more to get your digital amerketing started.

It will save you lots of time and work and will also net better results. Contact us now to learn how Best- Digital Marketing specialist with creative knowledge and experience to help you improve your future on Google search results.

For full digital marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

Further Reading: Different Types of Websites to Create

For more information about our services and how we can help you with your digital marketing needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

Basket

Why Use Video Content Marketing

Table Of Content

What Are the Best Video Content for Marketing Strategies?

Strategies

Strategies

1. Vlog / Vlogging

2. Tutorial or How To

3. Brand Film

6. Testimonial

What specific feature did you like most?

What results did you get after buying the product?

What was your main concern about buying our product?

What are 2-3 other “unexpected” benefits you got as a result of our product?

Conclusion

How to Increase Conversion using Video Content Marketing

Increase Website Traffic through SEO

Table Of Content

Essential Steps to Build SEO Traffic

1. Study Your Target Audience

A. Define Who They Are – Customer Persona

B. Identify Customer Core Problems

C. How Do They Consume Content

D. Be Aware What Makes Them Cautious

2. Perform a SEO Audit of Your Website

A. On Page & off Page SEO

4. Focus on Long Tail Keywords

Benefits of Long Tail Keywords

A. Less Competition

B. Collective Traffic

C. Better Targeted Traffic

D. More Conversions

E. Simpler Content Optimisation

F. Voice Search Keywords

Wrapping Up -The Road to SEO Traffic

How to Increase Website Traffic Using SEO

How to do Keyword Research for SEO Strategy

What is Video Content Marketing

Table of Content

What are Video Marketing Benefits

Video Marketing is Effective

It Gets Results

Videos Boost Conversion

SEO and Video Marketing

Types of Video Content Marketing

Product Demos

Interviews Videos

Conclusion

How to do Keyword Research for SEO Strategy

How SEO Can Grow Your Business

Table of Content

Revenue vs SEO Cost

SEO Statistics

What is Search Engine Optimisation?

Keywords for SEO

Relevant High Quality Content

Call to Action for SEO Traffic

2. Leads to More Customers

3. Customer Life Journey

4. SEO Builds Trust & Credibility

Wrapping up – Are you ready to start with SEO?

How Does SEO Help Your Business Grow?

Different Types of Digital Marketing

Types of Digital Marketing Strategies

Table of Content

1. Social Media Marketing (SMM)

2. Search Engine Optimisation (SEO)

3. Content Marketing

5. Pay-Per-Click Marketing (PPC)

How to Choose Influencers

7. Email Marketing

8. Affiliate Marketing

9. Viral Marketing

10. Radio Marketing

11. Instant Messaging Marketing

12. Television Advertising

13. Mobile Advertising

14. Display Advertising

Using Different Types of Digital Marketing Strategy for Business

5 Tips for digital marketing for small businesses and beginners - Bonus Extra