Category: SEO

If you set up an alert for your brand name – you can easily monitor when people write about your company.

If there is a mention but no link attached then you can reach out to the editor and ask for a link back to your site.

This simple gesture can go a long way in demonstrating your authority on a topic and driving your online search visibility. 

Another way to ensure backlinks is by creating high-quality, authoritative content. Others will start to see the value of your work and link to your site. There are ways to tweak your content to demonstrate your authority.

☑ World-wide consumers are becoming aware and awaken. Green marketing will help you attract those consumers who want to contribute to a good cause.

☑ It will help you in positioning your product as a superior brand compared to other competitors. Even if your services are very similar to that of your competitors – you can differentiate yourself through your sustainability initiatives.

☑ Your products are manufactured in ways that save energy, reduce your carbon footprint or trim your use of natural resources. This is often cost-effective so it is a win aside from the marketing.

☑ Sustainability – your products will require fewer resources to work, such as a washing machine or toilet that uses minimal water.

☑ Products made from recycled materials referred to as post-consumer or post-industrial. For instances – construction companies can make gypsum board from a by-product of coal power plants.

☑ Your products are recyclable.

☑ Your products are low-toxicity – cleaners, lubricants or solvents that pose a reduced threat if customers get them on their hands or breathe the fumes.

☑ The products are biodegradable – breaking down rather than enduring for decades or centuries.

☑ Consumers tend to be more loyal to brands that fulfil a functional need and bring a mental satisfaction. Eco-friendliness is a definite recipe for giving consumers a sense of pride and gratification while they spend on their daily needs.

☑ More and more consumers are ready to pay a premium price for green products irrespective of the cost of production increases due to eco-friendly practices – you can charge your consumers more and tap the enthusiasm in the market to your advantage.

☑ Initiatives such as collecting the packaging materials back, cutting down on energy consumption, reusing or recycling it, emailing invoices and much more can actually save you money.

☑ If you are a business start-up looking for funding for your business then green marketing can definitely make a difference in the way your company is perceived by potential investors. In fact – it is difficult for companies who do not have a sustainability quotient in their business – to get any investment at all.