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How To Clear Cache On Laptop Browsers

How To Clear Cache On Laptop Browsers?

How To Clear Cache On Laptop Browsers?

Getting information and data from around the web takes processing power and time. The data needs to travel from one server to another. Using caching cuts down on this time and resource usage.

What is cache – answering this will depend on the context. In simple terms cache is a way to save and quickly recall frequently used data. Managing your cache especially when using WordPress can be the difference between a smooth, fast-running site and a frustratingly slow site.

This blog will answer the questions – how to clear cache on laptop browsers and what is cache and we will provide some insight into how to manage yours on different browsers.

How To Clear Cache On Laptop Browsers 1

What Is Cache?

How web caching works? Cache takes data processed by an app and stores it for later use. It does not have to be in the browser per se but you will find websites and their underlying technology use cache a lot.

Caching is the term for the process of storing and recalling the saved data.

Cache usually includes two elements:

  • The caching software itself runs the process and shuttles it between the various other elements.
  • Random Access Memory – RAM and In-Memory engines which stores the data passed by the caching technology.

These elements have to be high-quality and collaborative. Slow-performing RAM will not be able to recall the data quickly enough for the software to use it efficiently.

what is cache - caching

A cache is almost and always necessary for most web applications especially given how large page file sizes are. A solid implementation can give you precious seconds back in some cases.

A user who remarks that a site loads fast gives an indirect compliment to the caching software at the heart of the website’s server.

How Cache Can Help You Optimise Websites

In today’s world computer technology is constantly expanding hence memory, hard disk space and other such computer processing elements are increasing in size at a rapid rate. Those were the days when 64 KB of RAM in our personal computers was a wow factor, today there are Gigabytes – GB of RAM on tap.

Websites are also becoming heavier due to the demands of modern web development and related technologies place on-site code. It not only requires more processing power for an end-user but also a more robust server and the technology to accommodate. Without memory and caching – the loading speeds slows to a crawl.

page speed matters

That is why Search Engine Optimisation – SEO has recognised that page speed is a primary factor for ranking websites. While the exact details are not known, the ranking factors that go into the placement of a site in the Search Engine Results Pages (SERPs) include references to site speed.

While ranking metrics will not use site speed as a direct measurement as you would like to imagine it since there are too many factors in play to use it as a reliable metric in itself.

There are a lot of other aspects to take it into account. For example – the quality of your website’s HTML code and the loading times from within Google Chrome have an impact as well.

page loading speed

Regarding User Experience UX – A longstanding metric states user will abandon a page after only two seconds’ wait. It brings up a few issues:

  • Your Google Rank Brain optimisation — which includes bounce rate needs to be spot-on or else your SEO efforts are dead in the water.
  • A faster site loading speed will help keep your bounce rate in check.
  • The UX of your site is one of your website’s most critical elements.

Caching can help in all of these areas by reducing the time it takes for your page to load. What’s more – the resources your site uses will be lower and further reduce the impact.

2 seconds rule

Summary – a site that loads fast with the most relevant and up-to-date information will perform better than the rest.

How to clear caching on laptop in different browsers

How to Clear Your Cache

One of the more common needs is to know how to clear your cache. As you may expect there are a few ways to do this and it depends on your device or browser. We will take you through the various approaches – starting with your desktop browser.

Clearing Your Browser’s Cache

By far the most common relationship an end-user will have with caching is within the browser.

Clearing your browser cache is a tried and trusted way to get things working again if there are issues. It is a method often presented as much as turning something off and back on again.

Each browser will have a dedicated preferences screen to give you access to the cache to various degrees.

How to Clear Cache and Cookies In Chrome

To clear the cache and cookies in Chrome – you will need to access the browser’s Settings menu. There are three different ways you can get here.

The first way is to click the three vertical dots icon in the top-right corner of the screen – hovering over More Tools and then selecting Clear Browsing Data.

how to clear cache on google chrome

You may have noticed from the above image that there is a shortcut key you can use. To go straight to the page to clear your cache and cookies – press down simultaneously on the Ctrl + Shift + Delete keys.

Alternatively you can enter chrome://settings/clearBrowserData in the address bar.

chrome-setting-clearbrowserdata

Regardless of which method of navigation you choose – you should now be at the Clear Browsing Data window.

The first thing you need to do is select the time range for deleting the cookies and cache. Click the arrow in the box next to Time Range to expand the menu and then select the desired time range. This is set to All Time by default.

clear browsing data

Next check the boxes next to Cookies And Other Site Data and Cached Images And Files. You can also clear your browsing history here too.

Once the boxes are checked – select the Clear Data button.

clear data

After a few moments your cache and cookies will be cleared.

Why clear the cache?

You generally would not need to clear Chrome’s cache. When all is working properly Chrome manages the cache – making room as needed.

Clearing Google Chrome’s cache is a diagnostic tool you might use when things do not seem to be working properly. For example if pages are not displaying properly or it just seems excessively slow or otherwise broken – clearing the browser cache is an easy first step. It harms nothing and might fix things.

Since the cache is a speed optimisation – the only side effect of clearing it might be a temporary performance hit where pages might take just a little longer to load the first time you visit them after the cache has been cleared.

How To Clear Cache In Firefox

Open Firefox on your Mac or PC. Click the menu button in the upper right hand corner of the browser. This appears as three lines. Click Preferences which is located next to a gear symbol. 

how to clear cache in firefox

Click on the Privacy & Security tab on the left hand side. Scroll down until you see the Cookies and Site Data section. Click Clear Data. Check the box next to Cached Web Content. Click Clear – to clear your cache.

clear cached web content

How To Clear Cache In Safari

Click on the Safari tab at the top left of your screen and choose Preferences… from the dropdown menu.

how to clear cache on safari

Click the Advanced tab of the menu that pops up. At the end of the tab – select and tick the Show Develop menu in menu bar box and close the Preferences menu.

show develop menu in menu bar

Click the Develop tab from the Safari menu at the top of the page. Click Empty Caches from the dropdown menu. 

Click Empty Caches from the Develop tab

You can quickly get to the Microsoft Edge clear cache settings if you type edge://settings/clearBrowserData in the address bar.

how to clear cache on microsoft edge

Or alternatively the Microsoft clear cache menu can also be reached by clicking the ellipsis icon near the top right corner and selecting settings in the menu.

choosing ellipsis icon and settings

Microsoft Edge will now open a new tab with all of its settings. Select Privacy, search and services on the left. On the right side of the screen Edge will show all the privacy related settings.

privacy search and services

Here you may have to scroll down a bit in order to access the Clear browsing data section – where you will see a button that allows you to choose what to clear.

clear browsing data 1

Now Edge will display an overview not only of the different types of data you can clear but also the time range of the data you want to clear.

different types data to clean

Now with Microsoft Edge you can keep your browsing history and autofill information or saved passwords that Microsoft Edge has conveniently saved for you over time. If you only want to delete your most recent browsing history then that is possible too.

You can select whether you want to delete date from the last hour, the last 24 hours, last week, last month or all time.

clear time range data

Besides selecting over what period of time you want to delete browsing data, you can also choose what type of data you want to delete.

delete browsing data

How to Clear the Cache In Opera

To clear the cache in Opera – open the browser on your computer.

Click the Opera logo from the top left. This will expand a series of controls for the browser.

how to clear cache in opera

Click the Settings option from the list. A new tab will open.

click on settings

Scroll to the bottom and click on Advanced. This is where you will find the Opera cache location in settings.

scroll to bottom and click on advanced

Click the Clear browsing data option.

clear browsing data option

By default Opera will select all three options in this basic screen. This will clear the history of sites you visit, cookies and site data and all cached images and files on the computer.

Select all you want to remove and click – Clear data. You can also select the time range of files – this way you can save data for older sites while troubleshooting or clearing newer ones.

clear data 1

NOTE: You can also use the Advanced tab from this window if you want additional options. From here, you can target specific types of data you want to clear from Opera’s cache.

click advanced tab

After a few moments – the cache is deleted and you are brought back to the advanced screen. The time it takes to clear the cache in Opera on a PC depends on the number of files you have stored.

In reality it can take anything from a few seconds to several minutes for Opera to clear the cache.

It is not always bells and whistles with caching. The main concern is implementing a cache that works exceedingly well. A large and frequent caching cycle is not necessary for many small websites or non-enterprises or networks if your pages have not changed much.

On the other hand – a strategy and implementation that does not cache enough or in the right way will show outdated pages. This issue can sometimes happen with WordPress websites and there are tricks and tips to overcome it.

Consider a pandemic resource site that has to update its information regularly. Now consider how inadequate or non-existent browser caching could impact the page.

The good news is that getting caching set up to mitigate or lessen the impact of these drawbacks is straightforward.

We have already noted how caching is involved in several different ways across computing in general.

Now we are looking at non-CPU caches. If you check at the Apple MacBook specs, you will notice there are often a few megabytes -MB of caching included in the processing chip:

technologies that use caching

This caching also holds for mobile devices. Here we are looking at caching that uses servers in some capacity and below are some of the different technology we are talking about:

  • Browsers. A browser cache is the first thing you will think of when it comes to technology. It stores regular requests in the cache for faster loading on the next call.
  • Devices. While the CPUs themselves are beyond the scope of the article, the browsers and apps on the device will often use the storage and RAM to cache data.
  • Apps. Yes the apps can also have a cache to store oft-used data. Once again – this is going to use on-device storage that is not the CPU to cache data.
  • Servers. Another everyday use for caching. Some of the server data that shuttles around can be stored and recalled for faster execution and processing.
  • Domain Name Server – DNS caching. A focused application for caching. The machines involved here do nothing but cache data so the front-line servers can shuttle data while the DNS caches ensure a smooth operation.

It is worth pointing out a few points on related technology to caching. For example – you may consider that storing cookies is similar to caching web pages which may be true.

Cookies are stored on your computer after being triggered by the browser. The difference is that cookies store information about you and your usage rather than the page state.

content delivery network -CDN

A Content Delivery Network – CDN does the same thing as caching on paper. CDN stores the whole website as a set of static files rather than working with the site directly while it has the hallmarks of caching on the surface – it is a different way of storing and delivering websites that still need caching to run fast.

Some CDNs like Cloudflare take care of both aspects and more which makes client sites faster and more secure.

Despite our love and affection for WordPress it is not the fastest platform around. If you are using WordPress for your website – you will need to employ caching to help serve up a rapid experience. Your site speed is a joint effort between you, your host and your choice of caching plugin.

best wordpress caching plugin

For customers – a dedicated WordPress caching plugin will likely be an excellent addition to your setup.

There are many solutions available in the WordPress caching plugin arena and having to make a choice could be overwhelming. Let us take a look at some of our favourite options.

There are in no particular order of importance since all of them are equally important and highly recommended.

WP Super Cache

The most straightforward option is to choose WP Super Cache. The WP Super Cache plugin is considered the official WordPress caching plugin. It serves static HTML files in place of your dynamic PHP files which are what almost all of your visitors will see – all without experiencing any loss of functionality.

WP Super Cache

What’s more is that the plugin includes preloading, garbage collection -removing cached items that are no longer required, a CDN and REST API endpoints for developers. It is a solid entry point to caching plugins and could be all you need.

W3 Total Cache

W3 Total Cache has been on many users’ install lists for a long time. The W3 Total Cache plugin is billed as a Web Performance Optimisation -WPO framework and claims to be agnostic to the choice of the web host.

It is packed with features and functionality but it is notorious for being overwhelming to new users. W3 Total Cache has many features but you need the time to use it most optimally.

W3 Total Cache

There are also simple caching plugins that perform better than the leading contenders in the eyes of some users and these are – WP Fastest Cache and LiteSpeed Cache both have amazing reviews and simple dashboards.

WP Rocket

When it comes to premium plugins – WP Rocket rules the roost.

WP Rocket

The WP Rocket plugin is a high-performing plugin that is also easy to use. It applies a bunch of best practices and has over 2.2 million users. WP Rocket is also compatible with most WordPress products and services.

How to Install a Caching Plugin

The process is straightforward and is the same as any other WordPress plugin when it comes to installing a cache plugin. Caching will be enabled upon activation and there will often be a dedicated panel to handle how the plugin caches your website.

For example – you can locate WP Super Cache’s options in the Settings > WP Super Cache panel:

wp super cache settings

Your particular plugin will have different settings depending on its complexity and goals. A solution like WP Super Cache is quite deceptive since it appears simple on the surface but as the Advanced section shows – there are a lot under the hood to tinker with:

wp super cache advanced settings

Our guide is to stick to the simple – recommended options if you are unsure of what a particular setting does. Most caching plugins have quick-to-set options for different caching setups.

For example in WP Super Cache – you can choose either Simple or Expert caching:

wp super cache delivery method

The main difference is that the Expert mode uses Apache’s mod_rewrite option to serve cached files. Therefore for a user who does not know the inner workings of how files are cached – the Simple delivery method would be the acceptable choice.

The good news is that clearing a cache is often a case of clicking once and waiting for the browser to do its thing. Most browsers will let you select the data you want to clear from the cache and this will increase your click count if clicks are important for your site.

Clearing a DNS Cache

For the unaware – the DNS cache stores all of the most recent attempts to connect to the internet specifically its domain names. In simple terms – it is a list of DNS lookups the computer uses to figure out how to connect to the internet.

It is different from other caches on your device but could have some cross-over. Before you get into clearing the DNS cache – you should have three things in place:

  • Admin access to your computer or device.
  • Access to the Terminal, Command Prompt or Command Line.
  • Skills necessary to use the Command Line Interface –CLI although you do not necessarily need to know the exact commands to use.

Of course when it comes to the last point – at Best-Digital Marketing Services we are here to help.

best-digital marketing services

Clearing the WordPress Cache

When it comes to WordPress there are a few places you can head to clear the cache. The platform itself does not hold a cache but there are two touchpoints to consider:

  • Your hosting provider’s options which sometimes can be found within WordPress.
  • Your dedicated caching plugin.

Depending on your choice of host you will have an option within your control panel within a plugin installed within WordPress which is dedicated to your host’s server-side caching or both.

In some cases you will have a dedicated third-party plugin in place to help cache your site and you may find the option to clear it within the relevant settings or preferences screen.

How you access this will depend on the plugin of your choice. For example, WP Super Cache displays the option both on the toolbar and the Settings > WP Super Cache page:

wp super cache delete cache button on wordpress

For W3 Total Cache – you will again find the options you need in the toolbar at the top of WordPress:

w3 total cache purge cache button on wordpress

For most plugins the option to clear the cache will be within the toolbar or labelled. As for your host – you will find the option to clear the cache in two places

  • the WordPress dashboard if there is a plugin involved and
  • your hosting control panel.

Some hosts help WordPress users by adding specific options to the WordPress admin through a plugin. In most cases these act in a similar way to third-party caching plugins.

However the best approach will be to head to your hosting control panel and look for your caching options.

Conclusion

How To Clear Cache On Laptop Browsers and meet your goals

Websites need to run fast. The most efficient way to do this is through caching. It is a way to store the data that is often pulled and pushed between servers. Once saved browsers can recall it in a split second making your website load quicker and keep you on the right side of SEO.

An efficient and effective host will have server-side caching in place and do all it can to make sure your site use it to its most optimum. A good plugin will make your site run even faster and make sure caching helps every aspect of your site.

For the end-user caching is a simple technology. For those who dig deeper it is something worth spending plenty of time on since your performance relies on it.

Save time, costs and maximise your website performance with:

  • Instant help from our WordPress hosting experts – 24/7.
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  • Optimisation with our built-in Application Performance Monitoring.

All of this and much more, in one plan with no long-term contracts, assisted migrations and a 30-day-money-back-guarantee. Check out our plans or talk to us today to find the plan that is right for you.

Further Reading: Benefits of SEO

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How To Clear Cache On Laptop Browser?

 

Choosing the Right Type of SSL Certificate for Your Website

Choosing the Right Type of SSL Certificate for Your Website

The Right Type of SSL Certificate for Your Website

A website secured with a SSL certificate confirms to your visitors that it is safe. It also compounds the approval of search engines, confirming that your site is safe for browsing. Therefore you must get a valid SSL certificate for your website.

SSL stands for Secure Sockets Layer and it is a security protocol used to encrypt and authenticate the data sent between an application -like your browser and a web server. SSL certificate secures the connection between your site and your visitors from malicious affiliations.

SSL Certificate - DV SLL - OV SLL - EV SSL

SSL is closely tied to another acronym – TLS. TLS is short for Transport Layer Security – is the successor and more up-to-date version of the original SSL protocol. SSL and TLS are often referred to as a group – e.g. SSL/TLS and used interchangeably.

In this guide, we will dive deep into the different types of SSL certificates to help you make the right decision.

When & Why You Need SSL Certificate

Whether you run an E-Commerce store or a blog post, SSL is becoming absolutely crucial for every website as wearing a seatbelt before driving.

Here are the three main reasons why you will need SSL certificate for your website:

1. Data Protection and Visitor Trust

The primary purpose of SSL certificate is to ensure that the data exchanged between the user and the webserver is encrypted and protected from cyber threats like hackers, phishing and identity theft.

You do not want your visitors to get the – your connection is not private warning when they visit your website. A valid SSL certificate will help you avoid such errors and more.

SSL is an indicator to your visitors that they can safely share sensitive information such as credit card details, IDs, email addresses and passwords on your website. Therefore SSL strengthens the trust between you and your customers or visitors.

Connection Is Not Private

2. Authentication and Integrity

When you visit a website – how do you make sure that it is genuine and not a scam to steal your information? Identity verification is essential when it comes to web security and this is where SSL comes in. SSL/TLS verifies the authenticity of the web server’s identity.

To install an SSL certificate you must go through an identity verification process. In simple terms SSL is proof that your website is indeed your site and not a scam or a fake company, making it an effective barrier against phishing sites. See how you can verify your SSL certificate.

Data integrity is another critical benefit of SSL/TLS. Using a message authentication code – MAC, SSL/TLS ensures the data transmitted is not lost or changed in any way. The messages sent are received as they are.

3. Improves Search Engine Ranking

Search engines like Google have cracked down on insecure websites and made it clear that they prefer SSL encrypted sites to make web browsing a safer place for all — HTTPS instead of HTTP. SSL turns Hypertext Transfer Protocol – HTTP to Hypertext Transfer Protocol Secure – HTTPS.

Therefore if you want your website to be on the first page of Google then having a valid SSL certificate is one of the must-haves. SSL is now part of SEO ranking signal.

A website secured with an SSL certificate informs customers or visitors that it is safe and wins the approval of search engines.

Choose The Right SSL Certificate

How SSL Certificates Work

We have established that SSL encrypts and secures the connection between the hosting server and your customer’s web browser or app.

Assuming that your website is secured with an SSL certificate so when a person visits your website, their browser will request your website’s hosting server to identify itself.

The server will respond by sending the browser a copy of its SSL certificate. The browser will also do some validation checks to verify that the SSL certificate is trusted and sends a signal to the server.

In return, the server will digitally respond in acknowledgment to begin an SSL encrypted session between your website and the visitor’s browser.

How SSL Certificate Works

Types of SSL Certificates

There are two different categories in differentiating the types of SSL certificates — the number of domains and subdomains and the level of validation of the certificate.

By definition there are four different SSL certificate types:

1. Single Domain SSL Certificates

As the name suggests this type of certificate secures a single domain and all the pages on that domain. It will not secure any associated subdomains.

For example, if you have an SSL certificate for the domain www.mysite.com. It will also cover all the pages related to this domain such as www.mysite.com/web-features/ but it will not cover any subdomains such as www.support.mysite.com.

2. Wildcard SSL Certificates

Like the single-domain SSL certificate, the Wildcard SSL certificate only secures a single domain. However it also covers unlimited number of subdomains relating to that single domain. A single Wildcard SSL certificate protects them all.

3. Multi-Domain SSL Certificates

Multi-domain SSL certificates provide security for several different domains with just one certificate by using the SAN extension.

These certificates are usually called SAN certificates for this very reason.

Subject Alternative Name - SAN

With multi-domain SSL certificates, you can combine many different hostnames regardless of whether they are from the same domain or not.

This SSL certificate’s purpose is the complete opposite of the Wildcard SSL certificate as it secures multiple domains but does not secure any related subdomains. It is also known as Subject Alternative Name – SAN and Unified Communication Certificate – UCC.

The multi-domain Wildcard SSL certificate combines the features of both the multi-domain and the Wildcard SSL certificates.

In other words, with a single certificate, you are able to secure multiple domains as well as all their related subdomains.

SSL Validation Levels

Validation level refers to how the Certificate Authority – CA confirms the identity of the company and person/s who are applying to obtain the certificate.

There are three main types of certificates: Domain Validated – DV, Organisation Validated – OV and Extended Validation – EV.

When a security certificate is not trusted, users will receive the following notification:

Security Certificaate is Not Trusted

An authentic authority must obtain the certificate so that users will not see this message. Any certificate will provide the same level of protection no matter the type of validation.

But some authorities might require a specific level of validation to use certain services. For example – a payment system requires much more validation than a plain domain certificate.

This is because it is important to verify that the organisation collecting funds legally exists as a registered business.

Now let’s take a look at domain validated SSL certificates first.

Domain Validated SSL certificates show that a domain is registered and that a site administrator is running the URL.

The certificate authority can validate this through an email, DNS or HTTP.

Domain Validation - DV SSL

When validating via email – the certificate authority will send an email to the administrator who maybe the owner or manager of the site. He/she will need to click a link in the email requesting the certificate to verify.

E-mail Validation

With DNS verification, the owner or manager will validate that they own or manage the site through a DNS record that is attached to the website domain.

A DNS record is a text file showing which IP addresses each domain is associated with.

DNS Validation

 

HTTP validation includes the owner proving ownership by creating and saving a text file in the public web root of their domain.

Once a certificate is valid and the authority signs it, web browsers will show that there is now a secure HTTPS connection.

HTTPS Validation

Domain validated certificates are encryption certificates only. All you have to do to obtain one is prove your ownership of the site.

Because they are so easy to obtain there are several advantages and disadvantages of domain validated SSL certificates.

They are reasonably cheap. The process for obtaining a domain validated SSL certificate is normally via automation making it cost less than other SSL certificates.

It does not take long to obtain one. You can get an SSL in just a few minutes and you do not have to send extra documents to verify your business.

> They are not as secure as other SSL certificates. Any hacker can obtain a domain validated SSL certificate and then hide their identity. That is true for your site if they attack your DNS servers. There’s no way to verify identities for sure when it comes to domain validated certificates.

>  Because of this, visitors might not trust your site as much as they would if you had a certificate that forced you to validate your company.

>  Potential buyers might not feel comfortable handing their payment information over with this kind of certificate.

DV is the simplest form of SSL certificate validation and only applies to domain ownership verification.

It is usually done through email verification and does not require any further investigations from the CA. It is the cheapest and fastest way to acquire an SSL certificate.

2. Organisation Validation (OV) SSL Certificates

The organisation validated SSL certificate shows that you own a domain while also verifying that you own a business in a particular country, state and city.

The process for obtaining one of these certificates is exactly like getting a domain validated certificate but you need to take some extra steps to verify your company’s identity.

Organisation Validation

It does not take too long to obtain this kind of certificate – anywhere from a few hours to a few days.

These kinds of certificates also show your company’s information in the certificate details.

Having this extra information might seem a bit more legitimate for consumers – leading them to make a purchase. These certificates are considered very reliable.

3. Extended Validation (EV) SSL Certificates

The extended validation SSL certificate requires businesses to provide even more records to prove their ownership of a company.

This certificate gives you the same kind of validation as both domain and organisation validated certificates and it also proves that you have legally registered your company as a business.

In addition, it also shows that a business is aware of the request for an SSL certificate and approves it.

Extended Validation

This validation can take days or weeks depending on what the certificate authority requires. This one requires you to provide documents certifying your company’s identity as well as some other bits of information.

You can easily identify these kinds of certificates by the green bar in your web browser that contains the company’s name.

The certificate authorities only grant these kinds of certificates after they have received documents that prove two things:

  1. the operational existence and location of a company and
  2. the consistency between those records.

After this, the certificate authority that issues the certificate will issue the proper authorisation to the company and the website. This is the most secure type of SSL certificate when it comes to validation level.

EV SSL is typical among business websites and offers the highest level of trust and reliability. It involves a full background check of your business. Acquiring this certificate involves a strict vetting process by the CA.

On some browsers, the business names with EV SSL certificates are displayed prominently. They will be shown in green beside the domain name when accessing their website.

SSL Certificate Type
Validation Level
Single Domain
DV or OV
Wildcard
DV or OV
Multi Domain
EV
Multi Domain Wildcard
EV

Benefits & Drawbacks of Different SSL Certificates

In terms of security, protecting your website with an SSL certificate does not carry any disadvantages. However each type of certificate has its strengths and weaknesses thus making each one suitable for a different purpose or needs.

Let’s look at the benefits and drawbacks of the different SSL certificates that we discussed above.

Starting with the single-domain SSL certificate, the main significant advantage is that it is an affordable certificate type and covers all the pages related to the domain. The only setback is that it does not secure any subdomains.

A Wildcard SSL certificate is more expensive but it covers a single domain -all its related pages and an unlimited number of subdomains at the first level. Unfortunately, it does not cover any subdomains at the second level.

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Multi-domain SSL certificates cover multiple domains at the same time. Even though they seem expensive, you only acquire one that covers all your domains instead of obtaining an SSL certificate for each domain thus making it more cost-effective.

The multi-domain Wildcard SSL Certificate has the advantage of both types – covering up to 100 domains and unlimited subdomains at the first level. The only disadvantage is it can be very expensive however like the multi-domain SSL certificate, the Wildcard SSL is very cost-effective for large websites or businesses.

How to Choose the Right SSL Certificate

As mentioned earlier, SSL certificates come in different variation. If you want your website to look legitimate and be trusted by your visitors but not sure which SSL certificate will meet your needs, we will help you make the right choice.

  • For a small or personal website with a single domain then the single-domain SSL certificate is more suitable for you as it is affordable and does the job.
  • If your business website has a single domain with multiple subdomains then the Wildcard SSL certificate is the way to go and will be much cheaper than acquiring a separate SSL certificate for each subdomain.
  • For larger websites or businesses with more than one domain such as a company that owns multiple brands, each with its own domain then multi-domain SSL certificate is a wise choice. This will cover all your domains and is cheaper than getting an SSL certificate for each domain.
  • If your business or organisation wants to save both time and money, the multi-domain Wildcard SSL is ideal for securing multiple domains as well as an unlimited number of subdomains.

For your simplicity reference, here is a quick table outlining the benefits of each SSL certificate type:

How Do Visitors Know If Your Website Is Secure and Safe?

Your visitors will easily know if your website is safe and secure or whether your SSL certificate is valid or not. We will show you how.

Look at the address bar of the website homepage and you will see a small padlock which means that your website is SSL secured.

If you are using the Google Chrome browser then click on the padlock sign and select Certificate. You will be able to view all the details you need to know about the SSL certificate installed on your website: who issued it, to whom it belongs and its validity date.

In addition to the small padlock sign, you will notice that the URL in the address bar starts with HTTPS.

HTTPS indicates that the connection on our website is safe, secure and that it has an authorised SSL certificate.

Secure Website - HTTPS - https

Cost of SSL Certificates

The cost of SSL certificates varies from pinch of salt to buying a Bentley per se depending on the type of certificate, validation level and where you are purchasing it from.

For example, Let’s Encrypt is an open Certificate Authority – CA that offers free SSL/TLS certificates. You can get free SSL hosting powered by Let’s Encrypt integration for all your WordPress sites from Best-Digital Marketing.

When investing in a premium or paid SSL certificate, the cost of DV and single-domain SSL certificates is the most affordable.

Best SSL Certificates Prices

As your business demand grows and you take higher steps up the SSL ladder, you will find that Wildcard SSL certificates come at a higher cost. In contrast, OV and EV SSL certificates are the most expensive and provide the highest encryption for organisations and enterprises.

Struggling to choose the right SSL certificate for your business? 

Conclusion

SSL certificates are widely adopted by almost every website to guarantee a secure internet connection and with the increase in cyber-attacks, its enforcement is strictly popular by search engines.

You now have a clear idea about the different types of SSL certificates and their various validation levels. We hope that it helps you choose the most suitable SSL certificate for your website.

Do you have any questions about choosing the right SSL certificate? Feel FREE to contact us should you need any help with SSL Certificates.

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Get all the above and much more in one plan with no long-term contracts, assisted migrations and a 30-day-money-back-guarantee. Check out our plans or talk to our experts to find the plan that is right for you.

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Choosing the Right Type of SSL Certificate for Your Website

How To Launch A Website On Google With Checklist

How To Launch A Website On Google With Checklist

How To Launch A Website On Google With Checklist

Launching a new website can be a tedious task but you can alleviate some of the stress by using this comprehensive website launch checklist.

If you are just getting started on your first website then here is a comprehensive checklist that can help you streamline your process.

As professional website builders, we admit that launching a new website can be stressful and even so for the most seasoned digital marketers.

Websites are complex and sophisticated arena of the digital world. There are so many things that are easily overlooked such as a broken link or a misspelled word and of course – a handful of things could go exceptionally wrong. 

Launch Your Website On Google With Checklist

For instance – what if you forget to test an important data capture form that loses out on generating new leads or what if you forget to set up website redirects which gives valuable search engine visitors – a page not found message?

It would be much easier to have a comprehensive website checklist to run down before every website launch rather than worry about the uncertain. 

At Best-Digital Marketing – we have created just that. Keep reading to learn everything you need to do before launching a website and it is one that you could use for enterprise websites, microsites, landing pages and everything in between?

Table Of Content

Below are the content on Launching Your Website On Google With Checklist

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What Should You Do Before Creating Your Website Design

Whether this is your first website that is being built from scratch or you are doing a website redesign, there are a few steps that you should take before hiring a web designer like Best-Digital Marketing or diving in yourself.

1. Analyse your existing website

In order to make good decisions, you must first understand where you have been. This means starting with your existing website if you have one. Ask yourself: 

  • What is the purpose for my new design or overhaul?
  • What have not accomplished with this existing site?
  • How will my new design serve my new business?
  • What does it lack to reach my full potential?

The answers to these questions will help you identify your gaps which will then confirm your goal setting for the new site.

Analyse Existing Website

2. Crawl existing site and document its structure.

You can get an idea of your site’s existing structure, pages and assets by using a crawling tool such as Screaming Frog, SEMrush, Deep Crawl or Sitechecker.pro.

This is an absolutely necessary step in creating your website development plan because you will have a concrete view of what pages existed before, what redirects are in place and what the Meta data currently looks like.

3. Compare new and old website for benchmark data and confirm testing procedures.

Here you want to compare how your new site is performing compared to the old one and continue to identify gaps that will provide data-driven insights to help your with your new strategy.

Ultimately you want to confirm testing procedures. The sooner you begin testing your website to make sure all the different components are working, everything flows and there is a system for tracking bugs and enhancements – the better.

Use a more streamlined form such as Google Forms instead of asking consumers to email their thoughts so the feedback-gathering process is well organised. Finally get one person in charge of choosing which bugs to prioritise and filter all the creative feedback you receive through the form.

4. Identify your goals for the new design.

Once the above gaps have been identified, you can now begin to craft your goals for the new design. You may come to conclusions such as: 

  • The current site is cumbersome and difficult and we need ease of use. 
  • The current site no longer trendy – so we need a visual refresh. 
  • The current site does not perform, so we need a more SEO-friendly structure with a better UX. 
  • And much more.

Whatever your goals are – you will want to understand exactly how a new site will help you achieve them so that you can craft its implementation accordingly. You need to know how to achieve them and how to measure its success.

5. Define and list action items, roles and responsibilities.

Draft and create a project management checklist for the website.

  • What content needs to be written?
  • What calls-to-action need to be created? 
  • Make a master list of the things you need for your website
  • Add deadlines for when they should be completed. 
  • Assign each action item to an individual or team. It usually takes a lot of people to launch a website.
  • You have marketers writing the content; designers choosing images and laying out the overall look and feel; a technical team doing all the back-end development. 

To ensure everyone is on the same page with no role confusion, you need to lay out a comprehensive plan for what each team or person is responsible for.

A great way to do this is by using the DARCI Decision Making Model that stands for Decision Maker/s, Accountable, Responsible, Consulted and Informed.

This is a powerful model or tool that will help everyone understand:

which individual is responsible for completing which action or item

which individual/s or group/s need to be consulted before any final decisions are made and

who needs to be consulted once a final decision has been made or an action has been taken. 

6. Prepare for worst-case scenarios.

Question and poll everyone involved in your website launch on their concerns about what could go wrong and devise a few backup plans for what to do when and if somethings go wrong.

7. Choose a Reputable and Solid Content Management System - CMS.

If you have never launched a website before then the exhaustive list below may help you. If you have already built your website then you might have already gained some experience using a CMS. 

A Content Management System or CMS often allows you to design a website from a pre-created template, optimising your content for SEO and editing content after it has been published.

Content Management System - CMS

If you are in the process of building a website – one way of going through this checklist in less time is by building your pages on a CMS that already does a lot of the work for you.

There are a few alternatives that you can test on CMS platforms however the most popular one is WordPress, Joomla, Drupal, Woo-Commerce, Wix, Elementor and much more.

8. Develop a consistent brand.

Always decide on a consistent brand message and tone – one that you are committed to present consistently across all digital presence and social media. This will make you look more legitimate, credible and memorable.

  1. Understand your value proposition.
  2. Choose a mission statement, vision statement and tagline that represent value for your brand identity. 
  3. Choose colours and fonts that convey your brand identity well. 
  4. Decide on the type of images that you want to further convey your brand identity and messaging.

Take some time to ensure that your website is given a solid foundation for Technical SEO success. From site architecture and content hierarchy to Meta data and XML sitemaps, do not leave any stone unturned.

  1. Perform SEO keyword research and decide what you want to rank for. 
  2. Create a content strategy that satisfies those keywords. 
  3. Understand how your existing pages can be adjusted and which pages will need to be created new. 
  4. Determine which pages are no longer necessary.
  5. Map out where unnecessary pages can be redirected to using a 301 redirect.

Once you have an understanding of the primary pages that will exist on your website – you need to figure out what actions you want users to take and how are you going to capture their information which includes: 

  • What top-of-the-funnel offers are needed?
  • What middle-of-the-funnel offers are needed?
  • What bottom-of-the-funnel action will be presented on main pages?
  • What forms need to be created?
  • What landing pages and thank you pages need to be created?
  • How conversions will be tracked?
  • What actions will take place after a website visitor converts – email responder, etc.

Web analytics is the measurement, collection, analysis and reporting of website data to understand and optimise web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

There are a few website analytics tools to use such as Google Analytics, Open Web Analytics, Wix Analytics, Chartbeat and much more.

  1. Choose which analytics platforms you will be using on the new site.
  2. Decide if any previous analytics tracking scripts will be used or if new accounts/scripts are needed. 
  3. Set up new accounts where applicable.

When you have an idea of what needs to get done before the launch – pick a feasible launch date. Give yourself at least a month.

Best-Digital Marketing plans for 2 to 3 months of research, design and development and we also cater for more immediate request if required.

Set A Launch Date

Before you launch, it is absolutely imperative to review all of the content on your website that means page content and premium content. From data -driven content and downloadable documents to rich media such as videos and images – you want to make sure everything is in place, working properly and looking beautiful.

It is important to set up a staging site to prepare your new website before going live. Staging sites are exact copies of your website on a private server that are used to prepare and proof content and code changes before they go live.

The staging site is a place to edit, amend and play around with updates in an environment that is identical to the one that will be going live. This is so you do not have to worry about crashing your site or messing something up when you make a change.

Later on you will sync content and templates between the staging environment and your live website via your Content Management System – CMS. It allows you to generate a preview of the entire site so you can click around and test things in context.

1. Ensure text is error-free and accurate.

Site content has been proofread for spelling and grammar.

Company contact details are accurate throughout the website.

Generic content such as lorem ipsum has been properly removed and replaced.

All premium content such as case studies, e-books and whitepapers have been proofread. Spelling and grammar are correct.

Copyright date in the footer includes the current year.

Test Are Error Free and Accurate

2. Replace all placeholder images with final images and designs.

On occasion, a website designer may use a placeholder image if they did not have the correct asset at the time of the page’s creation. It is up to you to make sure each page is picture-perfect.

3. Ensure copy aligns with the new brand.

The text has been copy-edited to ensure consistent brand voice and style. 

All company tag lines and mission statements are up-to-date.

Paragraphs, headers, lists and other formatting are correct.

Brand colours have been implemented correctly including link and button colours.

Scripts, images and CSS are optimised across web pages.

Even if you outsourced the design to a web designer/developer, the responsibility falls on you to ensure there are no copyright licensing issues.

Otherwise you could end up with a unavoidable infringement settlement on your hands.

No Copyright Infringement Intended
  • Website pages are compatible across browsers and devices.
  • Images, videos and audio files are in the correct places, formatted and working on all devices.
  • Social media share icons are associated with the correct accounts.
  • Company logo is linked to the homepage.
  • All premium contents such as case studies, e-books and whitepapers are stored in their proper libraries/databases and working properly.
  • Internal links across web pages are working properly. 
Testing Website For UX
  • All necessary forms are present. 
  • Landing pages and thank you pages have been implemented. 
  • The correct buttons and call to action – CTAs are present in the proper locations. 
  • Everything is linked together appropriately.

You can prevent loss of data and protect against malware and other damages by properly setting up site security and regular backups. Check that:

  • Backup schedule has been created. 
  • Backup location has been identified. 
  • A plan for implementation is set to be put in motion after launch.
Create Website Backup Strategy

10. Store passwords and credentials in a secure place.

Many individuals may have been involved in the website launch up until this point so ensure that passwords are reset when the time comes and proper password etiquette is followed.

Store Passwords & Credentials In Secure Place

You will be able to amend, change or delete any existing content that does not serve your target audience and refine future content to provide better outcome.

11. Audit the technical SEO implementation for errors.

  • Pages have unique page titles and appropriate Meta descriptions.
  • Each page has a specific purpose and pages meant to rank organically are optimised around a single keyword or set of keywords.

12. Carry out a stress test.

In a website redesign scenario, it may not be 100% necessary to do a stress test because the traffic spike may not overrun your server’s capacity. However a stress test – also called a load test is a must for any company that plans for a large influx of visitors during specific times such as the holidays or after a major press event.

This will help you figure out how much simultaneous traffic your website can handle by simulating up to tens of thousands of simultaneous virtual users from different locations around the world.

Stress tests simulate virtual users and does not totally replicate a real-life scenario so you need to find a load test that will bring you as close to reality as possible.

Load testing usually identifies:

  • The maximum operating capacity of an application.
  • Determine whether the current infrastructure is sufficient to run the application.
  • Sustainability of application with respect to peak user load.
  • Number of concurrent users that an application can support, and scalability to allow more users to access it.

Load testing is a type of non-functional testing. A load test is a type of software testing which is conducted to understand the behaviour of the application under a specific expected load. Load testing is performed to determine a system’s behaviour under both normal and at peak conditions.

At Best-Digital Marketing, we recommend using Apache JMeter. This is a pretty technical tool that is not ideal for someone who is new to the concept.

Make sure to notify your host or provider that you want to perform a stress test before you actually do one. Otherwise your test might look like a DDoS -Distributed Denial of Service attack on your provider. 

User Experience – UX is a key aspect of how they view your business so testing your website before it goes live will bring more confidence to your visitors whilst pleasing them with your services or offerings.

Pre-Launch Website Checklist

  1. Ensure Text is accurate and error free.
  2. Replace all placeholder images with final images and designs. 
  3. Ensure copy aligns with the new brand.
  4. Check all styling preferences have been implemented.
  5. Make sure your design is aesthetically pleasing.
  6. Ensure all rights to images, fonts and other content have been appropriately cited or licensed.
  7. Test the site for User Experience -UX.
  8. Check the conversion paths have been implemented properly.
  9. Create your site backup strategy. 
  10. Store passwords and credentials in a secure place. 
  11. Audit the Technical SEO implementation for errors.
  12. Conduct a Stress Test / Load Test.

Website Post-Launch Checklist

Let’s say you have completed the website and the button has been pushed – the domain is pointing to the new site and you are about ready to tell the world……. that you are here!

But hang on just one minute because you still have things to check for now that your site is officially live.

1. Test the site for user experience again.

Just in case there was an issue at the implementation stage, you want to ensure the experience is consistent with what you reviewed before it went live.

  • Ensure your design is rendering as you expected it to across browsers and devices. 
  • Ensure CSS/HTML is properly validated. 
  • CSS styling is rendering properly.
  • Favicon is in place and rendering properly. 
  • Internal links across web pages are working correctly.
  • External links across web pages are working properly and opens in a new tab.
  • Social media share icons are working correctly.
  • Feeds are working properly such as RSS, news, social media and so forth.
  • Company logo is linked to the homepage.
  • 404 Redirect pages are in place -page-not-found.aspx.

2. Test your conversion path's functionality.

Take some time to test and validate all of the different features on your website. Lead generation forms, CRM integration and any other technology should work flawlessly across your website.

  • Forms are submitting data properly.
  • Thank you message or page displays after form is submitted.
  • Form data is being emailed to a recipient and/or stored in a company database.
  • Auto-responders are working correctly -if applicable.
Test Conversion Path

3. Check integrations that third-party tools are running smoothly.

Integrations such as your CRM, E-commerce software and/or marketing platform link to your website and help you run your business.

If there is a potential issue that can cause data loss, you do not want to find out later down the line. 

4. Copy the final website for backup purposes.

Now that everything is in place and finalised, you want to have a clean, clear and defined copy of it should you experience data corruption or loss. 

5. Make sure backups are running correctly.

Now is the time to check the implementation of your backup strategy. Check that ongoing copies of the website are being created and stored on a regular basis.

6. Ensure your site is secure.

  • 24/7 monitoring scripts are installed.
  • There is a plan in place for updating plugins – if applicable. 
  • Ensure that all applicable parties are aware of your businesses password etiquette policies.
  • Purchase an SSL certificate – if needed. An SSL certificate can take up to two weeks to purchase and set up so ensure you have it prior to launch.

An SSL certificate will ensure your website is encrypted so hackers cannot intercept any of your data and you will put your website visitors at ease too. It will also boost your website’s SEO since SSL is now part of Google’s search ranking algorithm.

SSL Certificate - DV SLL - OV SLL - EV SSL

7. Comply with relevant applicable laws.

Ensure your website complies with any and all applicable laws and regulations. Internet law can be diverse and each industry has its own set of rules to follow.

Hence it is best to consult with your legal counsel to make sure you are not missing or breaching anything — this post is not legal guidance.

Here are a few you might need to know about:

  • Web pages offer accessibility for users with disabilities –WAI-ARIA.
  • Web pages announce if the website uses cookies which may be required in some countries.
  • Website is compliant with usage rights for purchased or borrowed code, images and fonts.
  • Terms and privacy policies are visible to website visitors.
  • GDPR compliant if you are planning to offer services to EU countries.
  • Website is PCI compliant – if you are planning to store and process debit/credit cards details.
General Data Protection Regulation - GDPR

8. Crawl the site to highlight errors prior to launch.

Compare the crawl to the previous crawl and see if you find any inconsistencies that were not intended. You also want to ensure that all pages have the proper search engine indexing settings.

You also want to check for formatting consistency where sometimes font codes get dropped into a page by accident so you want to scour your site for any of these weird formatting errors.

Make sure all your formatting are consistent and any unwanted blips are mitigated from your copy.

9. Check technical SEO components for errors.

  • Page titles, Meta descriptions and URLs are all present and match the original technical SEO strategy.
  • Load time for site pages is optimised.
  • A dynamic XML sitemap has been created.
  • The XML sitemap has been submitted to search engines.
  • Page URLs consistently reflect site information architecture.
  • 301 redirects are in place for all old URLs – if applicable redirecting old and outdated pages to new pages.
  • rel=”nofollow” tags are in place on applicable links and pages.
  • Images on the website are properly compressed to help with load times. 

10. Optimise your Metadata.

  • Metadata is correctly in place for any content in an RSS feed and social media sharing content.
  • Spelling and grammar are correct in all Metadata.
  • Alt tags have been added to every image.
Data - Metadata

11. Set up analytics.

Make sure your website is set up to capture web data and analytics. This valuable information will allow you to continually improve your website going forward so make sure to get this optimised.

  • Your website analytics codes and tracking scripts have been inserted on website.
  • Relevant IP addresses have been excluded from analytics tracking.
  • Funnels and goals have been correctly created in your analytics software – if applicable.
  • Google Webmaster and Google Analytics accounts have been correctly synced.
  • Google Ads accounts have been correctly synced – if applicable.

12. Start a post-launch enhancement list.

The website you launch should be functional, well-designed and well-positioned. However it may not be everything you hoped and dreamed on the first go and you certainly do not want to spend months of effort designing a website that consumers will not react well to.

What if your clients do not like it? What if conversion rates fall? This could add up to lost time, money and effort.

Well there is a solution! – how about publishing a solid website then testing and building on top of it — a website creation approach known as Growth-Driven Design – GDD.

Create a document that lists out all the things you were unable to get done for the launch but want to add in the future and add features and elements to it as you discover more about how users interact with your website.

Post-Launch Website Checklist

  1. Test the site for user experience again. 
  2. Test your conversion path’s functionality.
  3. Check and ensure all third-party integrations tools are running smoothly.
  4. Make a copy of the final website for backup purposes. 
  5. Ensure that backups are running properly. 
  6. Ensure your site is secure.
  7. Comply with all applicable laws.
  8. Perform a crawl check on the site to ensure no errors happen on launch.
  9. Check the technical SEO components for errors. 
  10. Optimise your Meta data.
  11. Set up analytics.
  12. Start a post-launch enhancement list.

Launching a Website Announcement

You did all of this work so far for the benefit of your website visitors, prospects and existing customers.

Your next step is to tell the world about your new website design.

Here is how you do it:

1. Build anticipation teasers before going live.

Launching a new product, a new movie or a new website all requires marketing before the actual release date. Think of the last movie you watched in the cinemas. Did you see the trailer before you decided to buy those movie tickets along with popcorn and coke?

Teasers for your website launch can only help to build anticipation and get users wondering what the new experience will be like and this can build buzz and interest once you finally break the news.

2. Create social media strategy for the announcement.

Decide what social media channels you want to promote the news on, how will you make the announcement and how long the promotion will last.

As you create and craft your messaging – remember to focus on new features and how they benefit your audience. 

Social Media Strategy Announcement

3. Identify exciting ways to promote engagement for the new site.

For users who are not involved in your brand, a new website launch might not seem like a big deal.

Your goal is to provide an exclusive offer for the first users who visit the site or create a contest that promotes engagement with the website’s new features.

Whatever you choose, make sure you make it fun and interesting.

4. Email to your existing database.

You may want to give existing leads and customers a head’s up about your new design especially if it will cause any confusion when they visit the next time.

You can break the news as a matter of courtesy but also sneak in ways to underscore the value you are providing.

You can also alert all stakeholders of the redesign and ask them to spread the word of the new website. 

5. Promote the launch for a month or More.

Just because you post about your new website once on social media does not mean that your audience will drop everything to visit your website in their thousands.

Make your launch a big deal and keep the new functionality top of mind so that your audience is prompted multiple times to check it out.

Once your website is launched – do remember to resubmit your XML sitemap to all major search engines.

Launching a Website Announcement

  1. Build anticipation with teasers before the site is live. 
  2. Create a social media strategy for the announcement. 
  3. Identify exciting ways to promote engagement for the new site. 
  4. Send emails to your existing customer database. 
  5. Continue to promote the launch for a month or so.

Wrapping Up - Always Check When You Have Built Your Site

When you have chosen a CMS, built a website and ready to launch – here is a list of things to check before going live.

Do feel free to copy, edit and make your own based on the software you are using to launch and host your website.

Here is a list of the most important highlights from each section:

Complete Website Launch Checklist

Pre-Launch Website Checklist

  1. Ensure Text is accurate and error free.
  2. Replace all placeholder images with final images and designs. 
  3. Ensure copy aligns with the new brand.
  4. Check all styling preferences have been implemented.
  5. Make sure your design is aesthetically pleasing.
  6. Ensure all rights to images, fonts and other content have been appropriately cited or licensed.
  7. Test the site for User Experience -UX.
  8. Check the conversion paths have been implemented properly.
  9. Create your site backup strategy. 
  10. Store passwords and credentials in a secure place. 
  11. Audit the Technical SEO implementation for errors.
  12. Conduct a Stress Test / Load Test.

Post-Launch Website Checklist

  1. Test the site for user experience again. 
  2. Test your conversion path’s functionality.
  3. Check and ensure all third-party integrations tools are running smoothly.
  4. Make a copy of the final website for backup purposes. 
  5. Ensure that backups are running properly. 
  6. Ensure your site is secure.
  7. Comply with all applicable laws.
  8. Perform a crawl check on the site to ensure no errors happen on launch.
  9. Check the technical SEO components for errors. 
  10. Optimise your Meta data.
  11. Set up analytics.
  12. Start a post-launch enhancement list.

Launching a Website Announcement

  1. Build anticipation with teasers before the site is live. 
  2. Create a social media strategy for the announcement. 
  3. Identify exciting ways to promote engagement for the new site. 
  4. Send emails to your existing customer database. 
  5. Continue to promote the launch for a month or so.

We have grouped items based on pre-launch and post-launch making sure to touch on page content, design, functionality, SEO, branding, analytics, security, and compliance.

For full Content Creation information

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

For more information about our services and how we can help you with your  Website Design or Redesign needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How To Launch A Website On Google With Checklist

The Comprehensive Guide to Content Curation with 21+ Tools

Complete Guide To Content Curation with 21+ Tools

The Comprehensive Guide to Content Curation With 21+ Tools

In this guide we will teach you how to source and share great content on social media.

Content that your audience like, comment on and share with their followers whilst exposing your brand, business and product to a wider audience.

Comprehensive Guide to Content Curation with 21+ Tools

Would you like to become a professional content curator?  Yes

Then you have come to the right place but before we get to what’s, why’s and how’s of content curation…

What is Content Curation?

Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience.

Given the benefits it provides, curation has become an integral part of a great content curation marketing strategy.

With the high volume of information available today and the reducing attention span of readers – curating enables marketers to share content that is valuable and convenient for their target audience.

what is content curation

From seasoning blog posts with statistics to sharing articles from influencers or industry leaders on social media, content curation has no boundaries.

Curated content can be shared in blogs, emails, newsletters, and social media platforms. 

Content curation definition Wikipedia is as follows:

Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organise and look after the items in a collection or exhibition.

Services or people that implement content curation are called curators.

Why Is Content Curation Important?

In a survey – 49% of B2B marketers identified content creation as one of the challenges that contributed to the stagnation of content marketing efforts. 

Content creation is resource-intensive and only 55% of marketers have small teams of developing their own content.

This means there is insufficient workforce in-house to build relevant content consistently. A content curation strategy can help address this problem.

why is content curation important

By finding and sharing the best content that resonates with the audience -marketing teams can grow their thought leadership, improve relevancy, increase efficiency and bolster their editorial calendars.

Digital content curation can also lead to

Higher search engine ranking (SEO)

Increased brand visibility

Increased website traffic

Improved customer engagement

Building thought leadership

Furthermore – 85% of B2B content marketers attributed content curation to their organisations’ increased success and content marketing goals effectively.

Who Can Curate Content?

We have taken the time to provide some content curation examples of how people in various fields curate content.

These examples will help you understand how content curation development is part of everyone’s workflow.

If you do not see your particular field of work then do not worry because there are plenty of ideas mentioned below that you will relate to.

Once you understand how you can or are curating content we will dive into the top content curation tools.

1. Entrepreneur

If you run a company then you are likely to juggle a set of interactive content creation tools.

You have to be involved with your product/service, marketing strategy, sales goals, financials and much more.

To be an effective leader you need to be able to:

✓ manage your time

✓ be an effective communicator

Therefore being a great content curator is one skill set that will help you do both.

When you pull digital resources together and share them with others then it will help you:

✓ Save time communicating ideas

✓ Encourage creativity within your organization

Establish strong communication networks between you, your team and your customers

entrepreneurs

Here is a quick glimpse of a few content curation examples that you will change your entrepreneurial life:

  • Curate and share relevant articles and videos with your employees to encourage creative thought.
  • Share timely company news, content and press coverage with clients.
  • Collect and share important industry news to help your employees stay ahead of the latest trends.

As a leader in an organisation everyone is looking up to you to help guide the direction of the company.

This encompasses everything from company culture, product vision and goals.

When you increase your level of communication with employees and clients you are instantly helping build trust and credibility.

That trust translates into being looked at as a thought-leader.

It is no surprise that a survey conducted by Curata showed that one of the main objectives of content curation is to establish thought-leadership.

As a leader you are the visionary. When you share thoughtful digital content curation tools and resources with others then you will inspire creativity and trust.

The top content curation tools listed below will truly help you and your company excel.

2. Marketers

Did you know that 82% of marketers curate content?

Digital content marketing is one of the most vital components of an overall marketing strategy.

All marketers can attest that they are pushed to the limits when it comes to cranking out great quality content day-in and day-out.

marketers

Content curation is the white horse that will help you and your team save time and create great engaging content simultaneously.

Imagine being able to solidify your brand’s position as a thought-leader and gain the trust of your target market?

By curating the best of the web and sharing the best digital resources, news, videos and articles in your niche – you are helping keep your audience informed and inspired.

Content curation strategy can be used for virtually all marketing goals such as:

☑  Brand building

☑  Customer education

☑  Acquisition

☑  Retention

Here are some of the ways marketers include content curation methods in their content marketing strategy:

  • Send daily/weekly industry news with followers, subscribers, users and existing customers.
  • Embed helpful digital resources like videos, articles, documents, anything online with a web link on your company’s blog or website.
  • Curate topical company resource pages, marketing assets, FAQs, etc. to help increase the lifetime value of your customers.

If you are a marketer then you will need to include a content curation marketing strategy to help you reach your marketing goals quicker.

The best way to get started is by using the top content curation tools for marketing that will help you, curate, publish and share digital content wherever your target audience is especially content curation on social media.

3. Educators

In today’s digital information overload – teachers are required to play the role of content curators.

You have to ensure the information you present to your students is accurate and engaging.

Often when it comes to engagement many educators are including online content.

You are likely to spend time digging and curating the best videos, infographics, articles and digital visuals to include in your planned lessons.

Adding these visual elements will help inspire your students to learn.

Here are just some of the many ways educators use content curation learning and development in the classroom:

  • Share various forms of digital content related to your lesson with your students to enhance the learning experience.
  • Send daily/weekly newsletters on top of industry news to enhance classroom discussions or required online reading.
  • Curate and email daily thought-provoking teaching practices to inspire colleagues.
educators

In addition to curating digital content as an educator it is important that those skills are passed on to students.

It is a basic requirement in the digital age that all internet users have the necessary learning content curation tools and skills to curate online information to:

  • Identify trustworthy sources
  • Curate the best information across various digital mediums and websites or applications
  • Take notes on why the information is important
  • Share curated research with others
  • Create reports, articles, blog posts, research papers, etc. to teach others.

One of the biggest goals for any educator is to ensure your students are equipped with the proper learning content curation tools and skill sets to keep up with the digital world.

Take a look at the top content curation tools described below to help you and your students become brilliant digital content curators.

Did you know that every single blogger and influencer is a content curator?

> If you send out curated newsletters filled with blog posts, industry news, recommended products…you have curated content.

> If you select awesome digital content to put in front of your social media audience…you are a content curator.

> If you have selected amazing products or services that you are recommending to your followers…you are a content curator.

> If you have ever made a top 10 list about anything…you are a content curator.

Well now you get the point of this content curation BAD BOY.

Whether you use the term curation or not? You have most likely built an entire audience and following because of your amazing online content curation tools and skills.

If you know what is cool, trending, newsworthy and interesting then you will gain followers.

They support you because you are providing them with information they cannot access anywhere else.

bloggers

It is nearly impossible to be an expert at everything. We all look towards influencers who can help us focus on what matters.

There is a lot of content and noise in the digital world. We tend to gravitate toward those who provide us with information we need to do our jobs, fill our passions and make us smarter.

Here are some of the ways how online content curation methods used by influencers to curate content:

  • Create an email of the best of roundups (daily/weekly/monthly/yearly) of content you have created and share it with your followers and subscribers.
  • Share important daily industry news with your audience and be looked at as a thought-leader.
  • Curate list of press coverage where you have been mentioned, quoted or profiled to better inform your audience of your standing in your industry.

Identifying new topics to cover and keep your readers engaged does not happen without you researching.  

influencers

You have to spend time sifting through to find the best of the web. Top bloggers and influencers spend almost the same amount of time researching as they do creating the content itself.

The one way to save time and create more content is to use best content curation platforms.

They will help improve your productivity and allow you to create content faster and engage with your audience in new ways.

Focusing on the best content curation tools listed below will help you deliver curated content to your audience through social media, email and on your website.

What we know, how we manage and sharing it with others are essential keys to the info-game because it is all about managing people, organising and sharing information effectively with others.

Let us look at the benefits of curating content:-

This is number one for curating and sharing content. Others build an impression of your business by what shows before their eyes.

So then…

Be deliberate about what you want fans and followers to think about your brand.

be recognised as an expert

Be it on Twitter, LinkedIn, Instagram, Snapchat, Pinterest and all the usual suspects.

Curation content on social media is one aspect of your stay on top of mind campaign for being seen as an expert in your field.

By showing and sharing what is important for your business. Every time people see you in their feeds and screens, it is another note in their:

Yes – she is in the game.

you are in the game

It also alleviates the old me, me, me scenario when businesses post only their own stuff. As a social curator you are better than that.

Curating and sharing content keeps you on your business-toes.

keep updated-stay informed

Spending time finding, sifting and reading pieces across the web for your industry will help you learn more about your business.

Those are some of the key benefits of content curation. Now let us move onto the how to do content curation correctly.

If you got something worthwhile to say, create or curate then you have got consumer’s attention.

The more you share, the more consumers you will attract. Use this as your e-carrot to hook them into your email list.

When you help others, others will help you – this is how the universe works.

grow your network

Sharing and curating content can help you make connections with leaders and influencers in your industry.

This in turn could spark conversation with your social media audience in general.

Content curation vs content creation is a required piece for your content marketing strategy.

However writing blog posts, making YouTube videos, or Snapchatting takes time and energy so if you got the time and budget for it then do it.

easier to curate than create your own

Share something excellent that has already been created for you since it keeps the conversation going.

It is a relief to know how you can share what you are reading on your desktop, tablet or phone and even what you watch?

Firstly you will need to determine the topics to share with your fans.

Then locate the articles for those topics. There are content curation tools available for this. You will see some shortly.

how to curate content

To decide on which posts to share you need to consider…

Who should I share this with?

Why would this help them?

Is this a trustworthy source?

Is it unique and worthy of sharing?

Will it make the reader grin, snicker or blush?

Once you are completed the above then you can create the time to schedule them.

When doing this always consider the social media rule of thirds:

> Share a third on personal brand promotion

> A third of curated content

> A third about the conversations happening on social media

social media rule of thirds

Here are some factors to doing content curation successfully:

1. Identify Your Audience

Who are you trying to attract?

What kind of audience are you trying to build?

What content sharing can you engage in that is truly useful?

You are sharing because you care—caring about how this post will help readers do their job better.

2. Focus Your Content Sharing

Based on the audience you are trying to attract, their interest/needs and your own business goals always pick one or two topic areas about which you will share content.

The content you share has to be on topics that your audience cares about and is likely to read since 70% of people will only ever click on one topical category so choose carefully.

focus on content sharing

When you market yourself as a content curator – you will have the same challenges as a brand.

You need to convey your message clearly. This is one instance where you want consumers to apply a label to you – the social media expert, the IT guy, the restaurant critic, etc.