What Are the Benefits of Local SEO?
Whether you are a hair salon in Somerset, a small Italian restaurant in Oxford or a local contractor in Liverpool – local search engine optimisation – SEO can do wonders when it comes to generating traffic, leads and attracting potential new customers.
Although it may seem like an impossible task to take on your larger, more established competitors – the truth is that local SEO can give any business a fighting chance in terms of ranking high in the Google search results page – SERP.
And the benefits of local SEO do not stop with Google rankings – you can expect greater brand visibility, more website visitors, better leads, enquiries and so much more.
Nearly 48% of Google searches consisting of localised searches and you cannot afford to miss out on this type of traffic.
Let’s learn more about – what are the benefits of local SEO and how to use it to grow your local business.
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What Is Local SEO?
Local SEO is a type of search engine marketing that involves optimising your business website and online profiles for local search.
It is the pulse of any online business. Without proper local SEO – your business would not thrive.
It is a method for ranking your website for geo-specific searches so your site gets found by users searching for local businesses like yours.
Local SEO which is also referred as Map SEO is the branch of SEO that helps small and medium-size businesses to grow. It is a unique type of SEO that has gained popularity in recent years.
Why Is Local SEO Important?
With the help of local SEO, you are targeting the public in your area. For instance – if you are a hair salonist in Somerset and a user searches for “Hair Salon near me” – you want to rank for this keyword in the Google search results so you can grab this user’s attention and eventually turn them into a new client.
But ranking in local search does not always happen naturally. You need a local SEO strategy that is based on what your target audience is looking for, which keywords seem like the best fit for your site and what methods your competitors are using to outrank you.
Once you are aware of the above then you can employ a variety of local SEO methods and techniques to rise above your competitors and attract new local customers to you.
It is effortless to optimise. All you have to do is back link to local events sites and using location-specific phrases in keywords that can help you gain a bigger footprint based on your region. When nearby visitors browse for your service or product – this will increase your ranking position and will also lead to more foot traffic to your business.
The Benefits of Local SEO
The most obvious benefit to search engine optimisation in general is the ability to increase your rankings in Google search and other search engines. All businesses whether local or otherwise are craving that No.1 spot because then they can have the best chances of attracting new website visitors.
There are many other benefits to local SEO:
- Higher rankings in Google search mean more direct traffic to your business.
- Local SEO help increase online visibility so you get noticed by potential new customers.
- Google Maps and Google My Business optimisation can generate more direct calls, leads, enquiries and sales.
- Optimising your website for localised terms means you attract targeted traffic and better leads.
- Citation building increases website authority and rankings for a local SEO practice.
- Reputation management can increase brand awareness and attract new business opportunities.
- Content marketing and blogging can attract more website visitors and build brand trust.
- Website optimisation can improve your conversion rate, turning more visitors into paying customers.
These benefits of local SEO can make a huge difference when it comes to your business’s online visibility – attracting new customers in-person and through your website.
And the good news is that you can tap into this potential by implementing local SEO best practices.
Let’s take a look at these key benefits of local SEO in more detail to find out how you can attract more traffic, leads, enquiries and customers from local search.
1. More Enhanced Traffic
Did you know that local information is the subject of nearly 48% of all Google searches? Every business shines on traffic.
Whether you are the owner of a big company or running a salon down the corner – you will stay long upon traffic if you have registered your business digitally.
Local SEO allows enhancing your traffic. When you focus on local potential customers – you are encouraging individuals to visit your website who could come to see you.
When you use a sophisticated SEO strategy for a local business – you risk getting slow traffic and you do not want that. Targeting local people will redirect local traffic to your website which eventually results in sales.
2. Less Advertising Costs
Local businesses flourish on a local audience. That is why they invest more in advertising channels such as banners, pamphlets, local TV advertisements, hoarding and all.
This all costs a lot of time and money. But what if we say you can save a whole lot of money by just optimising your local SEO. It has been proven that over 80% of smartphone users select the near me choice when looking for a particular type of company.
Therefore you can reduce or lessen up all advertisement costs by improving your local SEO.
3. Better Conversion Rates
One of the benefits of local SEO is – it drives potential customers to your site and improves conversion rate. According to search media statistics – 28% of the local searches result in sales.
Hence there is no denying that local SEO results in better conversion rate thus increasing traffic flow and sales.
Presenting yourself as an expert in your region when local clients are ready to buy can enhance your odds of becoming the anchoring spot for your sales.
Most local searchers like to understand local business rather than searching for companies miles away or making a random purchase online.
4. Long Lasting Rankings
If one would ask you the advantage of having SEO over old marketing – what answer would you give?
You would reply that doing a one-time thing has a long-lasting effect compared to traditional marketing strategy – where you waste a lot of money every week to increase sales.
One of the main benefits of local SEO Services is you will get the long lasting rankings.
5. Continuous Business Growth
Local SEO initiatives always focus on increasing traffic whilst boosting search engine results which results in an increase in sales and marketing potential customers.
More sales means more interested consumers – resulting in a conscious business growing period. As such – if you need to develop your local company or business – spending resources and time on local SEO strategy is a critical success indicator.
6. Gain More Local Reviews
According to recent research, 88% of users read online reviews before making a purchase through local businesses. If you are offering good service then customers will love to give honest reviews which will help you generate more clients.
But this will not be possible if you do not have your business optimised for local SEO therefore by executing local SEO – you can attain more customer reviews.
Responding to feedback provided by the customer will help you rank higher on the search engines since Google sees it as a sign of better customer experience and service.
Getting local reviews can benefit your business in many other significant ways too.
7. Get links with Neighbouring Business
Having healthy competition is how business works these days but local SEO provides you with an opportunity to build up a relationship with your competitor.
You must be wondering how?
By cross-promoting products and services, you will get links from your neighbouring business and it is a win-win situation for both as this will help both businesses to get the recognition they are looking for. This will also increase your online visibility.
8. Bypass Competition
Having local SEO – benefits you over your competitor who relies on traditional ways.
For instance – if different companies are selling the same thing but one focuses on local SEO while others use traditional methods then consumers will redirect towards a business that is ranking higher on SERP results because as a buyer you want to explore their products or services.
A search engine is where we carry out our entire search so without any second guessing we would pick the solution which appears on the search result.
Practical SEO efforts enable your company to gain a long-term competitive edge that propels you far ahead of your competition.
9. Get Enlist in Google’s 3 Pack
Another benefit of local SEO is it can help you appear in Google’s 3 pack. Appearing in Google’s 3-Pack is a great deal because it simply means showing up on the first three results of local searches of a keyword.
Google’s 3-pack goes to the top of 93% of queries with regional intention. If you are already using local SEO then you can test how your business is doing online.
The three-pack is different from the seven-pack as it displays more information about a business or company such as business hours, business description, business address and much more. So appearing in Google’s 3-Pack is crucial for local businesses.
10. Building A Community
Building a strong community is an advantage local businesses have. Many individuals love to support the local community by shopping locally.
This kind of behaviour encourages local business owners which results in building the community. It would be helpful if you let potential customers know that you are destined within easy reach of them.
11. Mobile Optimisation
Mobile devices contribute to many online purchases as consumers find it – as a more convenient way to shop these days. It is absolutely crucial and important for businesses to optimise their sites for mobile and tablet.
The goal of mobile optimisation is to make the navigating process on a website simple, clear and easy. If a user would be satisfied with your website then she/he is more likely to make a purchase.
Experience the Benefits of Local SEO for Your Business
Now we have mentioned all about the benefits of local SEO for any business. We are in the digital era and it is essential to make an online presence irrespective of where you are from or how big or small your business is?
If you want to experience the benefits of local SEO for your own local business then the time to start is now. Implement the local SEO best practices above to improve your local rankings, attract traffic, leads and land more customers.
Every other person is using a smartphone and is familiar with Google. Before paying a visit to your store – they love to do online searches so having an online appearance is a must.
We know that being a newbie or rookie in the digital world can be an uncomfortable task for you. In that case – you can consult our local SEO services that can look after your online presence while you manage your store physically.
We would be happy to discuss your options and create a customised local SEO strategy to help you dominate the local search results in your market.
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