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What are the benefits of local SEO

What Are the Benefits of Local SEO?

What Are the Benefits of Local SEO?

Whether you are a hair salon in Somerset, a small Italian restaurant in Oxford or a local contractor in Liverpool – local search engine optimisation – SEO can do wonders when it comes to generating traffic, leads and attracting potential new customers.

Although it may seem like an impossible task to take on your larger, more established competitors – the truth is that local SEO can give any business a fighting chance in terms of ranking high in the Google search results page – SERP.

what are the benefits of local seo

And the benefits of local SEO do not stop with Google rankings – you can expect greater brand visibility, more website visitors, better leads, enquiries and so much more.

Nearly 48% of Google searches consisting of localised searches and you cannot afford to miss out on this type of traffic.

Let’s learn more about – what are the benefits of local SEO and how to use it to grow your local business.

What Is Local SEO?

Local SEO is a type of search engine marketing that involves optimising your business website and online profiles for local search.

It is the pulse of any online business. Without proper local SEO – your business would not thrive.

what is local seo

It is a method for ranking your website for geo-specific searches so your site gets found by users searching for local businesses like yours.

Local SEO which is also referred as Map SEO is the branch of SEO that helps small and medium-size businesses to grow. It is a unique type of SEO that has gained popularity in recent years.

Why Is Local SEO Important?

With the help of local SEO, you are targeting the public in your area. For instance – if you are a hair salonist in Somerset and a user searches for “Hair Salon near me” – you want to rank for this keyword in the Google search results so you can grab this user’s attention and eventually turn them into a new client.

But ranking in local search does not always happen naturally. You need a local SEO strategy that is based on what your target audience is looking for, which keywords seem like the best fit for your site and what methods your competitors are using to outrank you.

Local SEO For Small Business

Once you are aware of the above then you can employ a variety of local SEO methods and techniques to rise above your competitors and attract new local customers to you.

It is effortless to optimise. All you have to do is back link to local events sites and using location-specific phrases in keywords that can help you gain a bigger footprint based on your region. When nearby visitors browse for your service or product – this will increase your ranking position and will also lead to more foot traffic to your business.

The Benefits of Local SEO

The most obvious benefit to search engine optimisation in general is the ability to increase your rankings in Google search and other search engines. All businesses whether local or otherwise are craving that No.1 spot because then they can have the best chances of attracting new website visitors.

There are many other benefits to local SEO:

  • Higher rankings in Google search mean more direct traffic to your business.
  • Local SEO help increase online visibility so you get noticed by potential new customers.
  • Google Maps and Google My Business optimisation can generate more direct calls, leads, enquiries and sales.
  • Optimising your website for localised terms means you attract targeted traffic and better leads.
  • Citation building increases website authority and rankings for a local SEO practice.
  • Reputation management can increase brand awareness and attract new business opportunities.
  • Content marketing and blogging can attract more website visitors and build brand trust.
  • Website optimisation can improve your conversion rate, turning more visitors into paying customers.
benefits of local seo

These benefits of local SEO can make a huge difference when it comes to your business’s online visibility – attracting new customers in-person and through your website.

And the good news is that you can tap into this potential by implementing local SEO best practices.

Let’s take a look at these key benefits of local SEO in more detail to find out how you can attract more traffic, leads, enquiries and customers from local search.

1. More Enhanced Traffic

Did you know that local information is the subject of nearly 48% of all Google searches? Every business shines on traffic.

Whether you are the owner of a big company or running a salon down the corner – you will stay long upon traffic if you have registered your business digitally.

more enhanced traffic

Local SEO allows enhancing your traffic. When you focus on local potential customers – you are encouraging individuals to visit your website who could come to see you.

When you use a sophisticated SEO strategy for a local business – you risk getting slow traffic and you do not want that. Targeting local people will redirect local traffic to your website which eventually results in sales.

2. Less Advertising Costs

Local businesses flourish on a local audience. That is why they invest more in advertising channels such as banners, pamphlets, local TV advertisements, hoarding and all.

This all costs a lot of time and money. But what if we say you can save a whole lot of money by just optimising your local SEO. It has been proven that over 80% of smartphone users select the near me choice when looking for a particular type of company.

Therefore you can reduce or lessen up all advertisement costs by improving your local SEO.

3. Better Conversion Rates

One of the benefits of local SEO is – it drives potential customers to your site and improves conversion rate. According to search media statistics – 28% of the local searches result in sales.

Hence there is no denying that local SEO results in better conversion rate thus increasing traffic flow and sales.

Best-Digital Marketing - Local SEO - High conversion rate

Presenting yourself as an expert in your region when local clients are ready to buy can enhance your odds of becoming the anchoring spot for your sales.

Most local searchers like to understand local business rather than searching for companies miles away or making a random purchase online.

4. Long Lasting Rankings

If one would ask you the advantage of having SEO over old marketing – what answer would you give?

You would reply that doing a one-time thing has a long-lasting effect compared to traditional marketing strategy – where you waste a lot of money every week to increase sales.

One of the main benefits of local SEO Services is you will get the long lasting rankings.

5. Continuous Business Growth

Local SEO initiatives always focus on increasing traffic whilst boosting search engine results which results in an increase in sales and marketing potential customers.

ontinuous business growth

More sales means more interested consumers – resulting in a conscious business growing period. As such – if you need to develop your local company or business – spending resources and time on local SEO strategy is a critical success indicator.

6. Gain More Local Reviews

According to recent research, 88% of users read online reviews before making a purchase through local businesses. If you are offering good service then customers will love to give honest reviews which will help you generate more clients.

But this will not be possible if you do not have your business optimised for local SEO therefore by executing local SEO – you can attain more customer reviews.

Responding to feedback provided by the customer will help you rank higher on the search engines since Google sees it as a sign of better customer experience and service.

Getting local reviews can benefit your business in many other significant ways too.

Best-Digital Marketing Services online reviews decision making

7. Get links with Neighbouring Business

Having healthy competition is how business works these days but local SEO provides you with an opportunity to build up a relationship with your competitor.

get links with other businesses

You must be wondering how?

By cross-promoting products and services, you will get links from your neighbouring business and it is a win-win situation for both as this will help both businesses to get the recognition they are looking for. This will also increase your online visibility.

8. Bypass Competition

Having local SEO – benefits you over your competitor who relies on traditional ways.

For instance – if different companies are selling the same thing but one focuses on local SEO while others use traditional methods then consumers will redirect towards a business that is ranking higher on SERP results because as a buyer you want to explore their products or services.

What Are your competitors doing

A search engine is where we carry out our entire search so without any second guessing we would pick the solution which appears on the search result.

Practical SEO efforts enable your company to gain a long-term competitive edge that propels you far ahead of your competition.

9. Get Enlist in Google’s 3 Pack

Another benefit of local SEO is it can help you appear in Google’s 3 pack. Appearing in Google’s 3-Pack is a great deal because it simply means showing up on the first three results of local searches of a keyword.

Google’s 3-pack goes to the top of 93% of queries with regional intention. If you are already using local SEO then you can test how your business is doing online.

The three-pack is different from the seven-pack as it displays more information about a business or company such as business hours, business description, business address and much more. So appearing in Google’s 3-Pack is crucial for local businesses.

10. Building A Community

Building a strong community is an advantage local businesses have. Many individuals love to support the local community by shopping locally.

building a community

This kind of behaviour encourages local business owners which results in building the community. It would be helpful if you let potential customers know that you are destined within easy reach of them.

11. Mobile Optimisation

Mobile devices contribute to many online purchases as consumers find it – as a more convenient way to shop these days. It is absolutely crucial and important for businesses to optimise their sites for mobile and tablet.

mobile optimisation

The goal of mobile optimisation is to make the navigating process on a website simple, clear and easy. If a user would be satisfied with your website then she/he is more likely to make a purchase.

Experience the Benefits of Local SEO for Your Business

Now we have mentioned all about the benefits of local SEO for any business. We are in the digital era and it is essential to make an online presence irrespective of where you are from or how big or small your business is?

If you want to experience the benefits of local SEO for your own local business then the time to start is now. Implement the local SEO best practices above to improve your local rankings, attract traffic, leads and land more customers.

Every other person is using a smartphone and is familiar with Google. Before paying a visit to your store – they love to do online searches so having an online appearance is a must.

local seo for business

We know that being a newbie or rookie in the digital world can be an uncomfortable task for you. In that case – you can consult our local SEO services that can look after your online presence while you manage your store physically.

We would be happy to discuss your options and create a customised local SEO strategy to help you dominate the local search results in your market.

For full Local SEO Services package and functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

For more information about our Local SEO Services and how we can help your Business to achieve RESULTS:-

Hope you are enjoying and learning a lot with abundance of information about:-

What Are The Benefits Of Local SEO? 

how much does video seo cost

How Much Does Video SEO Cost?

How Much Does Video SEO Cost?

As the world’s second-largest search engine, YouTube offers businesses or brands unprecedented access to online viewers and potential customers locally, nationally and globally.

With the correct video marketing strategies, businesses are able to drive traffic, leads and sales through engaging video content strategy.

how much does video seo cost

But getting viewers to find and click on your videos is not always clear and easy. Like every search engine – YouTube relies on its selective algorithm to determine which videos should rank high in the search results and which do not.

Optimising your videos for video SEO is the most effective way to increase your video rankings and attract viewers. Let’s find out – How much does video SEO cost?

Table of Content

Below are the content on How Much Does Video SEO Cost.

Click on any of them to get diectly to your prefered section or you can scroll down slowly and read from the start.

What Affects the Cost of Video SEO?

There is no single set rate for video SEO because the cost depends on the unique needs of each brand and their YouTube channel.

Some businesses or brands are more involved with their video marketing strategy and churn out several videos per week while others post one or two video per month.

At the same time – some niches are more competitive than others and require a more aggressive video optimisation strategy.

factors affecting video seo

There are some factors that affect the cost of video SEO and they include:

  • The video frequency – do you want to post every day, once a week, once a month?)
  • The keywords you are targeting – a competitive keyword is harder to rank for and will take more time to get right.
  • What the Call to Action – CTA is in the video – if you are driving viewers away from YouTube then you will rank lower.
  • If you have any social campaigns directing traffic to the video  – higher engagement is good for ranking YouTube videos
  • How the video SEO specialist charges  – do they charge per video, hourly, monthly, etc

The best way to get an accurate quote for video SEO is to contact a video SEO specialist or agency and request a custom quote based on the needs of your business.

They will consider the above factors to determine – how much video SEO will cost for your channel.

Who Needs Video SEO?

Any business or brand that:-

  • invests in video marketing optimisation and
  • wants to generate more traffic from their videos will benefit from video SEO.

It is not enough to simply just publish and pray – hoping for viewers to find your videos on their own.

everyone needs video SEO

If you do not optimise your videos with the right selected keywords, add relevant tags and optimise your video descriptions then your videos are most likely to get forgotten and buried in the search results.

Whether you are a blogger, an agency owner, a regular YouTuber, an e-commerce brand or any other type of business owner – if you are posting videos online then you should consider investing in video SEO.

Budgeting for Your Video SEO

When you are first getting started with video marketing optimisation – it may be difficult to scrape together a budget for video SEO especially if your business/channel has yet to monetise.

But setting some money aside for video SEO can certainly help your videos generate more traffic so you can start driving in revenue. That is why video SEO is a great investment for you to make so that you can start earning money from your channel.

videos and seo

Here are some tips when it comes to budgeting for video SEO:

  • Consider subscribing to video SEO tools like Tube Buddy to conduct keyword research for your videos.
  • Start small by hiring a video SEO agency for one video per month until you gain momentum.
  • Monetise your videos as quickly as possible through affiliate links, directing viewers to your product pages, etc to have more money to invest in your video marketing strategy.
  • Track the return on your investment – ROI for your videos so you can accurately budget for future video SEO services.
  • Know that video SEO – like Google SEO – can take a while to gain momentum. It is worth it to invest in video SEO from the beginning so you can see the best results from your videos.

What Is Included in Video SEO Services?

Most video SEO providers offer an all-in-one service for researching keywords for your videos and then optimising your videos for those selected keywords.

You can also find providers that specialise in a particular area of video SEO but it is often best to hire a single provider or agency to handle the entire video SEO optimisation process.

video seo services include

The most important video SEO services include:

  • Keyword Research. Includes the use of video SEO tools to find keywords worth targeting in your videos to attract the right kinds of viewers.
  • Optimising Video Titles. Use of target keywords in your video titles to rank in the search results and drive click through rates -CTRs.
  • Video Thumbnails. Design engaging video images to grab searchers’ attention and attract views.
  • Optimising Video Description. Optimisation of video descriptions with target keywords, plus links to valued resources like your business website, landing pages, affiliate links and much more.
  • Video Tags. Research and implementation of video tags to improve video rankings and increase visibility on YouTube.

Video SEO Cost Comparison

As with every different type of marketing – there are low to high tier video SEO service providers. Some video SEO specialists charge low rates due to their location, lack of experience and understanding while others charge much higher rates due to their experience, knowledge, expertise and track record of generating amazing results.

What you are able to spend on video SEO will depend on your budget but it is worth seeing – video SEO as an investment. Invest in high-quality services now and expect to see high-quality, revenue-generating leads, sales and best results.

Video SEO Services

Video SEO Costs varies according to:

  • Low-Tier Video SEO Services like Upwork, Fiverr: from £30 – £75 / hour
  • Mid-Tier Video SEO Services like Freelancers/Contractors: From £90 – £175 / hour
  • High-Tier Video SEO Services like Agencies, Consultants: from £200 and above / hour

Please be aware that some video SEO professionals may charge per video, per project or per month.

Once again, if you want to know how much video SEO will cost for your business then request a custom quote from a trusted video SEO provider.

Get Started with Video SEO

Video search engine optimisation can help your videos reach more viewers, generate more revenue and drive more customer traffic to your website. If you are investing in your video marketing strategy but not video SEO then you are leaving traffic and leads on the table.

Since the cost of video SEO varies based on the unique needs of your business – it is best to get a custom quote from a video SEO professional. At Best-Digital Marketing – we have helped various different businesses drive more traffic, leads and customers through our video SEO services and we would be happy to help you with your video marketing strategy.

For full Video SEO Services package and functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

For more information about our Video Production Services and how we can help you with your Business needs:-

Hope you are enjoying and learning a lot with abundance of information about:-

How Much Video SEO Cost? 

How To Clear Cache On Laptop Browsers

How To Clear Cache On Laptop Browsers?

How To Clear Cache On Laptop Browsers?

Getting information and data from around the web takes processing power and time. The data needs to travel from one server to another. Using caching cuts down on this time and resource usage.

What is cache – answering this will depend on the context. In simple terms cache is a way to save and quickly recall frequently used data. Managing your cache especially when using WordPress can be the difference between a smooth, fast-running site and a frustratingly slow site.

This blog will answer the questions – how to clear cache on laptop browsers and what is cache and we will provide some insight into how to manage yours on different browsers.

How To Clear Cache On Laptop Browsers 1

What Is Cache?

How web caching works? Cache takes data processed by an app and stores it for later use. It does not have to be in the browser per se but you will find websites and their underlying technology use cache a lot.

Caching is the term for the process of storing and recalling the saved data.

Cache usually includes two elements:

  • The caching software itself runs the process and shuttles it between the various other elements.
  • Random Access Memory – RAM and In-Memory engines which stores the data passed by the caching technology.

These elements have to be high-quality and collaborative. Slow-performing RAM will not be able to recall the data quickly enough for the software to use it efficiently.

what is cache - caching

A cache is almost and always necessary for most web applications especially given how large page file sizes are. A solid implementation can give you precious seconds back in some cases.

A user who remarks that a site loads fast gives an indirect compliment to the caching software at the heart of the website’s server.

How Cache Can Help You Optimise Websites

In today’s world computer technology is constantly expanding hence memory, hard disk space and other such computer processing elements are increasing in size at a rapid rate. Those were the days when 64 KB of RAM in our personal computers was a wow factor, today there are Gigabytes – GB of RAM on tap.

Websites are also becoming heavier due to the demands of modern web development and related technologies place on-site code. It not only requires more processing power for an end-user but also a more robust server and the technology to accommodate. Without memory and caching – the loading speeds slows to a crawl.

page speed matters

That is why Search Engine Optimisation – SEO has recognised that page speed is a primary factor for ranking websites. While the exact details are not known, the ranking factors that go into the placement of a site in the Search Engine Results Pages (SERPs) include references to site speed.

While ranking metrics will not use site speed as a direct measurement as you would like to imagine it since there are too many factors in play to use it as a reliable metric in itself.

There are a lot of other aspects to take it into account. For example – the quality of your website’s HTML code and the loading times from within Google Chrome have an impact as well.

page loading speed

Regarding User Experience UX – A longstanding metric states user will abandon a page after only two seconds’ wait. It brings up a few issues:

  • Your Google Rank Brain optimisation — which includes bounce rate needs to be spot-on or else your SEO efforts are dead in the water.
  • A faster site loading speed will help keep your bounce rate in check.
  • The UX of your site is one of your website’s most critical elements.

Caching can help in all of these areas by reducing the time it takes for your page to load. What’s more – the resources your site uses will be lower and further reduce the impact.

2 seconds rule

Summary – a site that loads fast with the most relevant and up-to-date information will perform better than the rest.

How to clear caching on laptop in different browsers

How to Clear Your Cache

One of the more common needs is to know how to clear your cache. As you may expect there are a few ways to do this and it depends on your device or browser. We will take you through the various approaches – starting with your desktop browser.

Clearing Your Browser’s Cache

By far the most common relationship an end-user will have with caching is within the browser.

Clearing your browser cache is a tried and trusted way to get things working again if there are issues. It is a method often presented as much as turning something off and back on again.

Each browser will have a dedicated preferences screen to give you access to the cache to various degrees.

How to Clear Cache and Cookies In Chrome

To clear the cache and cookies in Chrome – you will need to access the browser’s Settings menu. There are three different ways you can get here.

The first way is to click the three vertical dots icon in the top-right corner of the screen – hovering over More Tools and then selecting Clear Browsing Data.

how to clear cache on google chrome

You may have noticed from the above image that there is a shortcut key you can use. To go straight to the page to clear your cache and cookies – press down simultaneously on the Ctrl + Shift + Delete keys.

Alternatively you can enter chrome://settings/clearBrowserData in the address bar.

chrome-setting-clearbrowserdata

Regardless of which method of navigation you choose – you should now be at the Clear Browsing Data window.

The first thing you need to do is select the time range for deleting the cookies and cache. Click the arrow in the box next to Time Range to expand the menu and then select the desired time range. This is set to All Time by default.

clear browsing data

Next check the boxes next to Cookies And Other Site Data and Cached Images And Files. You can also clear your browsing history here too.

Once the boxes are checked – select the Clear Data button.

clear data

After a few moments your cache and cookies will be cleared.

Why clear the cache?

You generally would not need to clear Chrome’s cache. When all is working properly Chrome manages the cache – making room as needed.

Clearing Google Chrome’s cache is a diagnostic tool you might use when things do not seem to be working properly. For example if pages are not displaying properly or it just seems excessively slow or otherwise broken – clearing the browser cache is an easy first step. It harms nothing and might fix things.

Since the cache is a speed optimisation – the only side effect of clearing it might be a temporary performance hit where pages might take just a little longer to load the first time you visit them after the cache has been cleared.

How To Clear Cache In Firefox

Open Firefox on your Mac or PC. Click the menu button in the upper right hand corner of the browser. This appears as three lines. Click Preferences which is located next to a gear symbol. 

how to clear cache in firefox

Click on the Privacy & Security tab on the left hand side. Scroll down until you see the Cookies and Site Data section. Click Clear Data. Check the box next to Cached Web Content. Click Clear – to clear your cache.

clear cached web content

How To Clear Cache In Safari

Click on the Safari tab at the top left of your screen and choose Preferences… from the dropdown menu.

how to clear cache on safari

Click the Advanced tab of the menu that pops up. At the end of the tab – select and tick the Show Develop menu in menu bar box and close the Preferences menu.

show develop menu in menu bar

Click the Develop tab from the Safari menu at the top of the page. Click Empty Caches from the dropdown menu. 

Click Empty Caches from the Develop tab

You can quickly get to the Microsoft Edge clear cache settings if you type edge://settings/clearBrowserData in the address bar.

how to clear cache on microsoft edge

Or alternatively the Microsoft clear cache menu can also be reached by clicking the ellipsis icon near the top right corner and selecting settings in the menu.

choosing ellipsis icon and settings

Microsoft Edge will now open a new tab with all of its settings. Select Privacy, search and services on the left. On the right side of the screen Edge will show all the privacy related settings.

privacy search and services

Here you may have to scroll down a bit in order to access the Clear browsing data section – where you will see a button that allows you to choose what to clear.

clear browsing data 1

Now Edge will display an overview not only of the different types of data you can clear but also the time range of the data you want to clear.

different types data to clean

Now with Microsoft Edge you can keep your browsing history and autofill information or saved passwords that Microsoft Edge has conveniently saved for you over time. If you only want to delete your most recent browsing history then that is possible too.

You can select whether you want to delete date from the last hour, the last 24 hours, last week, last month or all time.

clear time range data

Besides selecting over what period of time you want to delete browsing data, you can also choose what type of data you want to delete.

delete browsing data

How to Clear the Cache In Opera

To clear the cache in Opera – open the browser on your computer.

Click the Opera logo from the top left. This will expand a series of controls for the browser.

how to clear cache in opera

Click the Settings option from the list. A new tab will open.

click on settings

Scroll to the bottom and click on Advanced. This is where you will find the Opera cache location in settings.

scroll to bottom and click on advanced

Click the Clear browsing data option.

clear browsing data option

By default Opera will select all three options in this basic screen. This will clear the history of sites you visit, cookies and site data and all cached images and files on the computer.

Select all you want to remove and click – Clear data. You can also select the time range of files – this way you can save data for older sites while troubleshooting or clearing newer ones.

clear data 1

NOTE: You can also use the Advanced tab from this window if you want additional options. From here, you can target specific types of data you want to clear from Opera’s cache.

click advanced tab

After a few moments – the cache is deleted and you are brought back to the advanced screen. The time it takes to clear the cache in Opera on a PC depends on the number of files you have stored.

In reality it can take anything from a few seconds to several minutes for Opera to clear the cache.

It is not always bells and whistles with caching. The main concern is implementing a cache that works exceedingly well. A large and frequent caching cycle is not necessary for many small websites or non-enterprises or networks if your pages have not changed much.

On the other hand – a strategy and implementation that does not cache enough or in the right way will show outdated pages. This issue can sometimes happen with WordPress websites and there are tricks and tips to overcome it.

Consider a pandemic resource site that has to update its information regularly. Now consider how inadequate or non-existent browser caching could impact the page.

The good news is that getting caching set up to mitigate or lessen the impact of these drawbacks is straightforward.

We have already noted how caching is involved in several different ways across computing in general.

Now we are looking at non-CPU caches. If you check at the Apple MacBook specs, you will notice there are often a few megabytes -MB of caching included in the processing chip:

technologies that use caching

This caching also holds for mobile devices. Here we are looking at caching that uses servers in some capacity and below are some of the different technology we are talking about:

  • Browsers. A browser cache is the first thing you will think of when it comes to technology. It stores regular requests in the cache for faster loading on the next call.
  • Devices. While the CPUs themselves are beyond the scope of the article, the browsers and apps on the device will often use the storage and RAM to cache data.
  • Apps. Yes the apps can also have a cache to store oft-used data. Once again – this is going to use on-device storage that is not the CPU to cache data.
  • Servers. Another everyday use for caching. Some of the server data that shuttles around can be stored and recalled for faster execution and processing.
  • Domain Name Server – DNS caching. A focused application for caching. The machines involved here do nothing but cache data so the front-line servers can shuttle data while the DNS caches ensure a smooth operation.

It is worth pointing out a few points on related technology to caching. For example – you may consider that storing cookies is similar to caching web pages which may be true.

Cookies are stored on your computer after being triggered by the browser. The difference is that cookies store information about you and your usage rather than the page state.

content delivery network -CDN

A Content Delivery Network – CDN does the same thing as caching on paper. CDN stores the whole website as a set of static files rather than working with the site directly while it has the hallmarks of caching on the surface – it is a different way of storing and delivering websites that still need caching to run fast.

Some CDNs like Cloudflare take care of both aspects and more which makes client sites faster and more secure.

Despite our love and affection for WordPress it is not the fastest platform around. If you are using WordPress for your website – you will need to employ caching to help serve up a rapid experience. Your site speed is a joint effort between you, your host and your choice of caching plugin.

best wordpress caching plugin

For customers – a dedicated WordPress caching plugin will likely be an excellent addition to your setup.

There are many solutions available in the WordPress caching plugin arena and having to make a choice could be overwhelming. Let us take a look at some of our favourite options.

There are in no particular order of importance since all of them are equally important and highly recommended.

WP Super Cache

The most straightforward option is to choose WP Super Cache. The WP Super Cache plugin is considered the official WordPress caching plugin. It serves static HTML files in place of your dynamic PHP files which are what almost all of your visitors will see – all without experiencing any loss of functionality.

WP Super Cache

What’s more is that the plugin includes preloading, garbage collection -removing cached items that are no longer required, a CDN and REST API endpoints for developers. It is a solid entry point to caching plugins and could be all you need.

W3 Total Cache

W3 Total Cache has been on many users’ install lists for a long time. The W3 Total Cache plugin is billed as a Web Performance Optimisation -WPO framework and claims to be agnostic to the choice of the web host.

It is packed with features and functionality but it is notorious for being overwhelming to new users. W3 Total Cache has many features but you need the time to use it most optimally.

W3 Total Cache

There are also simple caching plugins that perform better than the leading contenders in the eyes of some users and these are – WP Fastest Cache and LiteSpeed Cache both have amazing reviews and simple dashboards.

WP Rocket

When it comes to premium plugins – WP Rocket rules the roost.

WP Rocket

The WP Rocket plugin is a high-performing plugin that is also easy to use. It applies a bunch of best practices and has over 2.2 million users. WP Rocket is also compatible with most WordPress products and services.

How to Install a Caching Plugin

The process is straightforward and is the same as any other WordPress plugin when it comes to installing a cache plugin. Caching will be enabled upon activation and there will often be a dedicated panel to handle how the plugin caches your website.

For example – you can locate WP Super Cache’s options in the Settings > WP Super Cache panel:

wp super cache settings

Your particular plugin will have different settings depending on its complexity and goals. A solution like WP Super Cache is quite deceptive since it appears simple on the surface but as the Advanced section shows – there are a lot under the hood to tinker with:

wp super cache advanced settings

Our guide is to stick to the simple – recommended options if you are unsure of what a particular setting does. Most caching plugins have quick-to-set options for different caching setups.

For example in WP Super Cache – you can choose either Simple or Expert caching:

wp super cache delivery method

The main difference is that the Expert mode uses Apache’s mod_rewrite option to serve cached files. Therefore for a user who does not know the inner workings of how files are cached – the Simple delivery method would be the acceptable choice.

The good news is that clearing a cache is often a case of clicking once and waiting for the browser to do its thing. Most browsers will let you select the data you want to clear from the cache and this will increase your click count if clicks are important for your site.

Clearing a DNS Cache

For the unaware – the DNS cache stores all of the most recent attempts to connect to the internet specifically its domain names. In simple terms – it is a list of DNS lookups the computer uses to figure out how to connect to the internet.

It is different from other caches on your device but could have some cross-over. Before you get into clearing the DNS cache – you should have three things in place:

  • Admin access to your computer or device.
  • Access to the Terminal, Command Prompt or Command Line.
  • Skills necessary to use the Command Line Interface –CLI although you do not necessarily need to know the exact commands to use.

Of course when it comes to the last point – at Best-Digital Marketing Services we are here to help.

best-digital marketing services

Clearing the WordPress Cache

When it comes to WordPress there are a few places you can head to clear the cache. The platform itself does not hold a cache but there are two touchpoints to consider:

  • Your hosting provider’s options which sometimes can be found within WordPress.
  • Your dedicated caching plugin.

Depending on your choice of host you will have an option within your control panel within a plugin installed within WordPress which is dedicated to your host’s server-side caching or both.

In some cases you will have a dedicated third-party plugin in place to help cache your site and you may find the option to clear it within the relevant settings or preferences screen.

How you access this will depend on the plugin of your choice. For example, WP Super Cache displays the option both on the toolbar and the Settings > WP Super Cache page:

wp super cache delete cache button on wordpress

For W3 Total Cache – you will again find the options you need in the toolbar at the top of WordPress:

w3 total cache purge cache button on wordpress

For most plugins the option to clear the cache will be within the toolbar or labelled. As for your host – you will find the option to clear the cache in two places

  • the WordPress dashboard if there is a plugin involved and
  • your hosting control panel.

Some hosts help WordPress users by adding specific options to the WordPress admin through a plugin. In most cases these act in a similar way to third-party caching plugins.

However the best approach will be to head to your hosting control panel and look for your caching options.

Conclusion

How To Clear Cache On Laptop Browsers and meet your goals

Websites need to run fast. The most efficient way to do this is through caching. It is a way to store the data that is often pulled and pushed between servers. Once saved browsers can recall it in a split second making your website load quicker and keep you on the right side of SEO.

An efficient and effective host will have server-side caching in place and do all it can to make sure your site use it to its most optimum. A good plugin will make your site run even faster and make sure caching helps every aspect of your site.

For the end-user caching is a simple technology. For those who dig deeper it is something worth spending plenty of time on since your performance relies on it.

Save time, costs and maximise your website performance with:

  • Instant help from our WordPress hosting experts – 24/7.
  • Global audience reach with data centres worldwide.
  • Optimisation with our built-in Application Performance Monitoring.

All of this and much more, in one plan with no long-term contracts, assisted migrations and a 30-day-money-back-guarantee. Check out our plans or talk to us today to find the plan that is right for you.

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How to Fix Http 404 Error - Not Found on WordPress Website

How to Fix Http 404 Error – Not Found on WordPress Site

How to Fix Error 404 - Not Found on WordPress Website

There are many potential errors you might see on your WordPress website and Error 404 Not Found is one of the common ones.

But that does not mean it is not frustrating when you or your visitors try to browse your site and keep running into the Error 404 Not Found message.

That is the last thing you want for first time potential customers to see of your brand.

How to Fix Http 404 Error - Not Found on WordPress Site

A 404 error can also be an indicator to you that something has changed or moved and a 301 redirect probably needs to be added for SEO purposes.

In this post we are going to help you get your site working again by explaining a few things:

What is the Error 404 Not Found?

Whenever you or any of your visitors go to your website, your browser sends a request to the web server and receives back data including something called an HTTP header. The HTTP header includes HTTP status codes to explain what happened with the request.

Most of the time the request works perfectly and you will never actually see the HTTP status code but if something goes wrong then your web browser will usually display a message with the HTTP status code to indicate the exact problem.

Just like other error messages -500 error, 502 error, 504 error, etc the Error 404 Not Found message is the result of that process.

What Does Error 404 Not Found Actually Mean?

Basically it means that the client – your visitor’s or web browser was able to successfully connect to the host – your website’s server but it was unable to find the actual resource that was requested like a specific URL or filename.

For instance If you try accessing a specific URL like a domain.com/what-is-WordPress and if no content carries that name then you will get a 404 error message.

What Does Error 404 Not Found Actually Mean

This error has absolutely nothing to do with your server -it just means the requested file such as image, page, JavaScript, CSS or post is missing.

When a 404 error message pops up it simply means the server cannot find the file the user requests.

What Causes Error 404 Not Found on WordPress?

Some of the common causes of 404 errors are as follows:

  • A mistyped URL.
  • Caching problems.
  • An issue with your Domain Name System (DNS) settings.
  • WordPress compatibility issues.

If you get this error on the entire sites content then it is typically due to an issue with your WordPress site’s permalinks.

However if you only see it on certain individual pieces of content then it is most likely because you changed a piece of content’s slug without setting up a redirect.

This means that the content accessible at the Web address URL you have just accessed does not exist or no longer exists.

what causes http 404 error

The difference between the two can often help a user find the right URL if they use common sense.

As a webmaster you need to correct the link as soon as possible because it may risk losing a very large majority of visitors and sales – who are not going to bother doing if they cannot access your product page or blog article or other by any other means.

The consequences can be devastating for both the traffic on the site and for the turnover of an online store therefore you must be vigilant and watch this closely to correct any 404 errors as soon as it occurs.

To monitor this Google Search Console will be ideal and saves time in corrective actions. We strongly recommend you to use 404 broken link finder tools mentioned below in this article.

Error 404 Not Found Variations

Because each web browser displays error messages differently – you might see a different message for this error.

Other common variations include:

  • Error 404
  • 404 Not Found
  • HTTP Error 404
  • 404 – file or directory not found.
  • ERROR 404. PAGE NOT FOUND On WordPress site
  • The requested URL was not found on this server.
  • The page cannot be found
  • We can’t find the page you are looking for.
  •  The requested URL was not found on this server
google 404 not found page

The Error 404 Not Found message is also unique in that many sites will actually create a custom page to address the error rather showing one of the messages above.

Some WordPress themes also include custom 404 pages by default. For that reason you might not actually see the error message at all because many sites will use funny or creative 404 pages instead.

custom error 404 not found page

If you create a 404 Error Page – try to include a search box and some of your recent blog posts to help visitors find what they might be looking for. Always include search functionality on your 404 page.

Error 404 Not Found Impact on SEO

Error 404 Not Found does not have any inherent negative impact on SEO. But it might have a negative impact depending on the reason for why the error is happening.

For example -if a visitor just mistypes a URL and sees a 404 error then there would not be a negative impact on SEO.

no negative impact on seo

But if you have individual errors because of broken URLs then that will inhibit Google’s ability to properly crawl your site and this can have a negative SEO effect in that way.

Additionally if a permalink issue is causing site wide 404 errors then Google would not be able to crawl any of your site’s content. In other words always fix your 404 errors as soon as possible.

Error 404 Not Found Impact on Site Performance

Many sites do not realise that generating a lot of 404 errors can easily run into performance issues since these responses are not cached especially on larger sites.

To minimise the impact of 404 requests on site performance you need to automatically cache 404 pages for 15 minutes.

If you create a new page with the same URL as the cached 404 page then you need to automatically purge the cache so your visitors will be able to see the new page immediately.

minimise error 404 impact on site performance

This means your site will be protected from Hypertext Preprocessor – PHP and CPU spikes caused by traffic to dynamic 404 pages.

You are probably generating more 404 errors than you think and using the appropriate tools can help you determine the exact amount.

For example – a certain site is missing some mobile icons such as /apple-touch-icon.png.

These are most likely in a theme or plugin’s code that is getting queried but the actual icons were never added therefore the server generates a 404 error as it cannot find the resources.

WordPress is a flexible platform – no doubt but its flexibility can be a double-edged sword. Sometimes doing too much can overtake some settings and the whole hell breaks loose, random errors start appearing and your site goes down.

Luckily because WordPress has so many users therefore finding help is not difficult. 

How to Fix Error 404 Page Not Found in WordPress?

We will cover a couple different methods for how to fix the Error 404 Not Found message depending on whether it is happening site wide or to specific content.

Because this error discloses inconsistency with a link therefore it can resolve the same by properly configuring and saving WordPress permalinks.

You should also correct the linking structure using a .htaccess file.

how to fix error 404 page not found

1. Update Your Permalinks

It is a simple solution to fix 404 error in WordPress by saving WordPress permalinks. This will update .htaccess file with the correct configurations for WordPress website.

The easiest way to fix this is to update your permalink settings through the WordPress dashboard via WP-login or WP-admin.

wordpress wp admin

All you need to do is go to Settings → Permalinks. 

permalinks settings

Then scroll down and click on Save Changes. You do not need to make any changes – clicking Save Changes is enough.

save settings

Now try accessing the posts to see if the 404 error is fixed.

If saving the permalinks did not solve the 404 issues then you can manually reset permalinks by editing the .htaccess file.

To do this you need to access WordPress files using FTP or cpanel. When connected via FTP locate .htaccess file and edit it.

manually reset permalinks ia htaccess files

Add in one of the following codes, save and upload the updated file to your server:

If site is on the main domain – e.g. www.yoursite.com then add this code to .htaccess file:

adding code

Or copy and paste below:

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

After editing and uploading a new file, refresh your site and access posts/pages to see if this fixes the 404 issues.

B. If WordPress Site in a Subdomain

If your site is installed in a subdomain like a blog.yoursite.com then use this code instead.

if wordpress is in a sundomain

Or copy and paste below:

RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteRule ^wp-admin$ wp-admin/ [R=301,L]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^ – [L]
RewriteRule ^(wp-(content|admin|includes).*) $1 [L]
RewriteRule ^(.*\.php)$ $1 [L]
RewriteRule . index.php [L]

C. When WordPress in subdirectory

If your site is on a subdirectory like as – www.yoursite.com/blog then edit .htaccess to include this code instead.

when wordpress is in subdirectory

Or copy and paste below:

RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?wp-admin$ $1wp-admin/ [R=301,L]
RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule ^ – [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?(wp-(content|admin|includes).*) $2 [L]
RewriteRule ^([_0-9a-zA-Z-]+/)?(.*\.php)$ $2 [L]
RewriteRule . index.php [L]

3. Set Up 301 Redirects for Moved or Renamed Content

The 301 redirect is the most effective solution for correcting 404 errors on your site.

However it must be done correctly to redirect to the right pages as appropriate:

  • The page with error 404 has been replaced on the site by a new page which has a different URL: We are redirecting directly to this new page.
  • The page with error 404 has not been replaced on the site: We are redirecting to a page with similar content. If no similar content exists then it is also possible to redirect to the category page of the old content. As a last resort- redirect to the home page but do not do this systematically.
  • Before deleting a page and redirecting always ensure to check if it has backlinks or external links, visits and if it is still well-positioned in Google.
set up 301 redirects for moved - renamed contents

To begin -you can use a free Redirection plugin to fix redirects from your WordPress dashboard. After installing and configuring the plugin visit the Tools menu and select Redirection and then type the 404 page URL in the Source URL box and the new working URL in the Target URL box.

how to start redirection in wordpress

Manually in the .htaccess of your hosting panel via cpanel – using the piece of code:

  • To 301 Redirect a Page:

RedirectPermanent /old-file.html http:// www.domain.com/new-file.html

  • To 301 Redirect an Entire Domain:

RedirectPermanent / http:// www.new-domain.com/

Once you have inserted the commands to 301 redirect your pages you need to ensure that there is a blank line at the end of the file.

Your server will read the .htaccess file line by line which means you need to throw an end line character to signify that you are finished.

An easy way to do this is to put a blank line at the bottom of the file.

Now that you have cleaned up your 404 errors – you can now anticipate this type of problem by creating a well-designed custom 404 page.

You can get inspiration from Google which offers different original creations than others.

Edit .htaccess

You need to edit the .htaccess file and add a snippet of code at the top which can be done in a number of ways. You can either get it done through an FTP program’s edit mode or edit the file on your PC and then upload it to the server via FTP or you can do this via cPanel >> File Manager.

This is the code:

manual 301 redirection via htaccess files

Or copy and paste below:

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ./index.php [L]

# END WordPress

While you can do your best to prevent 404 errors by using the tips above it is impossible to entirely eliminate 404 errors because some things are just plain outside your control. It is not uncommon for small WordPress sites to have thousands of 404 errors every month.

For example – if a visitor mistypes the URL or if another website links to a page that does not exist then people are going to get 404 errors no matter what.

To provide a more user-friendly error page you can use one of the many 404 page plugins.

create your own error 404 page not found

For example the free 404 page plugin lets you set up a custom 404 error page with:

  • A search box
  • Important links
  • Contact information

Another important feature of the 404page plugin is that it does not create redirects. A 404 page should never be redirected to a physical page such as yoursite.com/404.

The 404 error should always be generated dynamically on the page in question.

By including these elements you are providing your visitors the tools they need to find their way to the right page.

Always remember – keep your 404 page light for better performance and only include what is absolutely needed.

How to Monitor 404 Errors Going Forward

Going forward it would be beneficial to pay attention to which requests are causing 404 errors at your site.

This can help you:

  • Find broken links that are sending people to a non-existent resource which could be internal links or external links. You want to do your best to fix those links if it is all possible.
  • See which pages Google is having trouble crawling. You want to figure out why Google is trying to crawl a non-existent page and set up a redirect if needed.
  • Troubleshoot issues and improve performance with regards to 404 errors.
how to monitor 404 error going forward

Use Google Analytics Tools

For example – you could trigger the following event on load of the error page:

ga(‘send’, ‘event’, ‘error’, ‘404’, location.pathname);

With the help of Google Analytics, you can set up a custom report to track 404 errors from external links.

404 error using google analytic tool

Using Google Search Console

You can track 404 errors that Google’s crawlers encounter in Google Search Console.

Once you have verified your site with Google Search Console – go to Crawl → Crawl Errors → Not found to view a list of 404 errors that Google has encountered.

This is by far one of the easiest ways. It is also the best in terms of performance because it requires no third-party plugins or additional scanning against your site.

track 404 error with google search console

Google’s bots are already crawling your site on a regular basis so why not simply take advantage of the data they already provide? 😉

This can also help you to improve the user experience and the visibility of your website.

In most cases these solutions will fix the WordPress posts 404 error.

Use WordPress Plugin

If you want to use a WordPress plugin the abovementioned Redirection plugin can help you monitor for 404 errors from your WordPress dashboard.

Use Third-Party Audit Tool

You can also use a third-party audit tool like Ahrefs to monitor for 404 errors on your WordPress site. You can even set this up to run on a schedule.

ahref to track 404 error

To check every link on your website to determine whether the link leads to a 404 error, you can use broken link crawl or scan tools like:

Use Free broken link checker / dead links tools

error404.atomseo  – A free web-based online tool for checking broken or dead links (404 errors)

broken link checker - atomseo

Dead Link Checker: Free Broken Link Checking Tool

dead link checker

Broken Link Checker – Free Broken Link Checker Tool

broken link checker

Dr. Link Check: Broken Link Checker

Dr link checker

Hexometer – Broken Links Scanner for 404 or Dead links

hexometer

Conclusion

Unfortunately http 404 errors will happen on your site whether you like it or not.

The larger your WordPress site is the more you will start seeing this. We recommend getting a good workflow together for how you monitor these types of errors and go about fixing them.

404 errors are never good for visitors, your brand or business and Google definitely does not like to see them either.

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How to Fix Http 404 Error – Not Found on WordPress Website.

Best Video Length For Social Media Platforms

Best Video Length For Social Media Platforms

What Is the Best Length For A Video for Each Social Media Platform

The best length for a video is two minutes or less and this advice comes with conditions. Different platforms, messages and audiences require different video lengths. The trends toward micro-content means viewers expect videos to be shorter on platforms that allow long-form videos.

You will see the best results when you make targeted videos that are only as long as they need to be instead of sticking to rigid guidelines. This means you deliver one message in an entertaining way without tangents or fluff.

best results when target videos deliver right messages to target customers

Keep reading on for a more in-depth dive into your ideal video lengths for various social media platforms and hosting situations. We have organised the most important points into a handy way that explores the best length for a video – be it for business or entertainment.

Where did the two-minute rule originate from?

Back in 2016, a study by Wistia found that audience engagement drops off considerably after about 2 minutes which is about 5% points from minute 2 to minute 3. After this, engagement continues to drop at a similar rate until you hit the 6 ½ minute mark.

This is when it levels off just above 50%. Video engagement stays at this level until about the 13-minute mark when engagement begins to drop again.

There are a couple of important points to note here. First – any video length up to two minutes maintains the same level of engagement. Whether your video is 15 seconds long or 110 – you will see the same level of engagement.

Second – people do not automatically walk away at the two-minute mark. Some people will start to leave at this point but you still have the bulk of your audience.

2 minute rule

If your video really needs to be at least six minutes then audiences who have stuck with you this long will likely hang on a little longer so do not cut your content short for fear of losing them. If you are offering something useful or entertaining then they will probably stay with you for another few minutes.

However there are a few limitations to Wistia’s data that we should point out. Wistia is a video software and hosting company that works mostly with businesses that apply to self-hosted videos but may not be as relevant to social media platforms.

Their data also includes about 560,000 videos that have not been segmented based on audience, goals or industry which means that we are dealing with averages here. In short – your results may vary.

How to Choose the Best Length for a Business Video

If two minutes is just a broad guideline – how do you decide how long your video should be?

The answer is simple – your video should be exactly as long as it needs to be and no longer which means that you are not aiming for a specific number of minutes or seconds. You should focus on your message and how to make it clear, concise and engaging.

These best practices will help get you started and they are all equally important.

1. Start with a single - focused message

If you try to convey too many messages viewers are unlikely to hear any of them. Multiple messages require longer and more complex videos. The attention of your viewers may wander.

One focused message

If your topic is complex then drill down to a single question and just answer that. If necessary – you can create a series of videos to cover other related questions.

The key takeaway is: stay focused. Videos that take too long to get to the point lose viewer interest.

2. Where does your video fits in the marketing funnel

If someone has never heard of your business or product – they do not know what to expect and it might be too much to ask them to commit to a long video. On the other hand, videos for your established audiences can be much longer.

For example – a video tutorial on how to use your product might need to be less than a minute long if it is going to be shared on social media. The video that will be emailed to customers after they have purchased a product can be a little longer.

where does your videos fit in the marketing funnel

In the first case – your goal is to help new customers decide whether your product is easy to use. In the second case – you go into more detail because users are relying on you to help them understand what they have purchased.

3. Plan your video length based on your platform

From social media to self-hosting, the platform will determine how long your video can and should be. Do not just create a video and blast it out on every channel.

Make sure to learn and be aware from the start where you intend to share your video. We examine ideal video lengths for each platform in detail below.

Best Length for a Video By Platform

Every platform has its own length guidelines based on what the platform is capable of hosting and what it thinks its audience wants to see. When selecting an ideal video length, always keep your intended distribution channel in mind.

Plan your video length based on your social media platform

Here are some of the more common platforms and guidelines for each.

Facebook Ads

Length: 15 seconds

For Facebook feed video ads, you can share ads as long as 241 minutes. Yes – that is minutes and not seconds so in theory – you could have a Facebook ad that runs for 4 hours. We do not recommend doing so and neither does the platform. Facebook says that more people will watch to the end of video ads that are 15 seconds or less.

In-stream video ads  – this are ads played while someone is watching another video can be no more than 120 seconds and should be much shorter to avoid annoying your audience.

facebook video ads length

Remember – you are serving this ad to someone who is actively watching something else therefore minimising the disruption is a smart strategy. For videos shared on your Facebook page ensure to keep the two-minute rule in mind.

Video ads on Instagram can be no longer than 60 seconds. Facebook – which owns Instagram loves to stress that videos from Facebook can easily be repurposed as Instagram ads but this only works if your Facebook ads are short.

This is one reason why it is a good idea to apply Facebook’s 15-second guideline on Instagram too. Videos in an Instagram feed loop continuously so take that into account when planning your video.

instagram best video length and instagram tv -igtv

The rebranding of IGTV as Instagram TV means that organic videos on Instagram can now be up to 60 minutes long. Instagram Reels also updated their video length limits and you can now share videos up to 60 seconds long.

Tik Tok

Length: 16 seconds

Tik Tok lets you create videos up to 60 seconds long however the best average length was about 16 seconds according to one marketer who examined Tik Tok’s best 100 videos in 2019.

tik tok best video length

The exception might be if you are making a News Feed App Series Video Ad. In this case, you might want to aim for closer to 60 seconds.

Twitter

Length: 6 - 15 seconds

Videos on Twitter can be up to 140 seconds long. For ads, Twitter recommends videos that run between 6 to 15 seconds. Keep in mind that Twitter is all about quick content consumption so shorter is almost certainly better whether sharing to followers or serving an ad.

twitter best video length

Live videos are the exception to the shorter-is-better rule. With live videos, your goal is not to deliver a quick, focused message but you want to engage your audience in a more personal way.

Longer videos give more opportunity for your followers to see that you are live, join the stream and maybe even interact with you directly.

social media exception - as long as it is reasonable

When the live is over – you might take 20 to 60 seconds of it and repurpose that into a video for wider sharing and only do this if you have a section of the video that includes a clear, concise message.

Slicing out any random section of your live will not achieve much. You are much better off shooting a scripted video that gets your message across for those who were unable to join the live.

The average YouTube user can upload videos that are up to 15 minutes long. Verified accounts can go much longer. The platform hosts such a wide range of videos that it is not simple to make a unilateral statement about video length.

Many of the top most viewed videos of all time are music videos featuring celebrities. The rest are videos aimed at children.

It would be a mistake to assume that what works for them will work for you. Many YouTubers recommend making your video between 10 and 15 minutes.

youtube best video length

But these are professional YouTubers who want to make money from sponsorships and ad revenue. If your goal is to promote your business then choose your length based on where your viewer is in the funnel.

Self-hosted videos

Length: 2 to 15 minutes

The 2 minute rule also applies to self-hosted videos. If you are embedding a video on your website or directing them to your Wistia, Vimeo or another hosting page then assume that most of the audience will stick around for 2 minutes and about 50 percent will be gone by the time you get to 7 minutes.

self hosted videos best video length

Video Length by Location in Marketing Funnel

As we mentioned above – viewers who already know and trust you are more likely to watch longer videos.

Top of Funnel: Awareness

As short as possible - 30 sec or less

Top of funnel audiences have never heard of you or do not really know what you do. These audiences are least likely to invest time into watching your message.

Keep your videos aimed at them as short as possible. Ruthlessly remove anything that is not absolutely essential to your message.

top of funnel best video length

At this stage, the video should outline a problem and how you solve it and all essential info packed into a 30-second video so people who have never heard of them will be aware of your services.

Mid Funnel: Interest and Desire

Up to 2 minutes

Audiences who already know you exist are more likely to watch your videos for a longer period. People like the familiar and this gives you a few more seconds of their attention.

mid of funnel best video length

At this stage, your video needs to focus on a compelling case that shows why someone might want to purchase your product/services or join your organisation and be up to 2 minutes long.

Bottom of Funnel: Action

As long as it needs to be

At the bottom of the funnel – viewers are almost ready to act. They are willing to invest more time to make sure they are making the right decision.

bottom of funnel - as long as it needs to be

Webinars, tutorials and other long-form content can perform well if they are aimed at customers who are almost ready or ready to act.

Attention Spans: How Short Do You Think?

If all of these different guidelines have left your head spinning – do not worry. We can simplify this even further.

You may have seen the oft-repeated statistic that the modern human’s attention span is shorter than that of a goldfish. That might convince you that the best length for a video is always as short as possible – this is not true.

If it were, we would never finish a video project. Do you have any idea how long it takes to animate even 15 seconds of quality video?

The truth is that the average person will not spend more than eight seconds watching something that does not capture their interest. Your goal is not to condense your message into eight seconds or less but give your audiences a reason to keep watching.

give your target audiences a reason to keep watching

There are tonnes of content out there. Your audience must immediately know what your video is about and must quickly understand why it matters.

Video is useless – if audiences cannot tell what it is about, do not know why it matters and are not informed or entertained. Instead of focusing on length -focus on quality.

Concise, engaging and focused videos always outperform the competition every time.