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How to Fix Http 503 Error – A Complete Guide

How to Fix Http 503 Error – A Complete Guide

How to Fix Http 503 Error

Browsing the internet is not always pain sailing. There are numerous errors that can pop up and disrupt the whole user experience and a few informed ones easily scoot past such trivial blunders.

A sudden-panic situation arises in the absence of troubleshooting options and all it takes is some knowledge of simple steps to alleviate this unfortunate little hindrance or stress.

A Complete Guide - How To Fix http 503 Error

In this post we will discuss what is http 503 error code and simple practical and effective ways to fix the http 503 error code.

What does HTTP 503 Error mean?

What is http 503 error code? A http 503 error code appears when there is something preventing your browser from accessing the target server and that server is unable to handle the request for some reason.

What Does HTTP 503 Error Mean

Users are often presented with a handful of suggested actions once an error appears including trying to access the website after an arbitrary period of time.

Some websites do not even offer this advice or just presents users with a blank error page which is fairly useless in solving the issue.

What is Http 503 Error Service Unavailable?

They are Hypertext Transfer Protocol – HTTP response status codes that are used for communication from server to client. These codes point out whether or not an HTTP request was able to be fulfilled.

Among the five types of HTTP responses – server errors (500- 599) sum up the fifth category and the http 503 error code is in this family of classification.

What is Http 503 Service Unavailable Error

It is absolutely important to understand the significance before we can deal with the http 503 error code causes.

A 503 error service unavailable is a HTTP status code which stipulates that a web server is unavailable to process the request which is being directly accessed or where the web browser is attempting to gain access to.

What is http 503 Service Temporarily Unavailable

On the other hand a http 503 error page can also indicate an internet or network inadequacy, a temporary error or pointing out that a server is temporarily unavailable. It does not necessarily mean that a server has crashed or shut down.

Anybody trying to gain access to a website, application or a browser through any operating system can come across this error.

In simple terms a http 503 error code arises due to a problem on the server end or fault in the internet connection which can be resolved with a fully functioning server.

A server sided error like this is different from client sided errors like 400-Bad request, 403-Forbidden, 404-Not Found, 408-Request Time Out, etc.

What is Server Side Error?

All those status codes that initiate with the number 5 indicate the instances where the server has met with an error – http error 503 backend fetch failed or http error 503 server too busy.

There are 11 such server sided errors which are not similarly related to each other.

Server Side Error

Most of them represent a server error response and each individual response stand for different server errors which are resolved in different ways.

All server sided errors can only be resolved by webmaster or app builder due to limited server access.

HTTP 503 Error Causes

In order to deal with http 503 error code it is essential to get to the root of the problem and recognise its causes.

As previously mentioned a http 503 error status code pops up due to server problems.

The failure of a web page or website to access any serve can be due to:

Server down for Maintenance

Ongoing server maintenance for example during a plugin, theme or software update can cause this http 503 error code.

In this case the website goes into maintenance mode and may display a message like – Briefly unavailable for scheduled maintenance. Check back in a minute. You can also check if your site is down for others too.

server down for maintenance

On the same page the http header communicates the time or date after which the server would be able to accept and process requests.

The maintenance mode only restricts the audience’s access until maintenance is fully completed and gives the administrators full autonomy.

This can also be the case if your WordPress site is in maintenance mode.

Technical Difficulties

Technical trouble encountered by the host provider can also contribute to the cause of http 503 error code resulting in communication blockade between a server and the website.

technical difficulties

Therefore it is always advisable to make sure you or your responsible administrator opt for a trusted and reliable hosting provider like Best-Digital Marketing Services who are able to provide the best and are available when needed.

Server Inadequacy

The incapacity of the server to support an overwhelming number of users due to an abrupt increase in traffic can also cause this http 503 error code. The sudden rise in traffic catches the server off-guard and throws it offline.

Therefore effective configuration of the website or application can aid to process these requests and in other times the service providers opt for bandwidth throttling to lower website congestion or to promote their other unlimited bandwidth services.

Throttling sometimes is purely a planned move by Internet Service Providers -ISPs.

Best Web Hosting Plan

With Best-Digital Marketing Services you will never face the http 503 error page due to server inadequacy as we provide dedicated servers with SSD storage, unlimited bandwidth, daily offline backup, daily malware scanning and clean-up, Let’s Encrypt SSL and 24*7 customer support by our experts with a starting price of just £9.99.

DDoS Attack

A Distributed Denial of Service – DDoS attack crams a website with innumerable access requests and causes it to malfunction thus affecting its functionality.

DDoS Attack

This prompts the website or its server to fall off the wagon and goes offline.

To avoid such an attack, the website owner or webmaster must invest in a good and dependable host provider that provides a great amount of security which proves to be beneficial.

Inaccurate DNS Configuration

A consistent http 503 error page can mean that you may have a faulty Domain Name System – DNS configuration. It is the DNS that converts a web address to its corresponding IP address.

This allows for websites to easily understand domain names instead of numbers which establishes a connection between domain name and IP address.

A faulty DNS configuration on your computer or router can easily redirect you to a different page and can display a 503 error service unavailable.

Configurate The correct DNS

The key to resolve a http 503 error is to figure out its cause and adopt appropriate measures and deal with each accordingly.

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How a http 503 error code is projected on individual websites is totally at the mercy of website builder or designers.

Majority of big brands have their webpages built creatively with a touch of personality hence which can cause many different configurations and names of this http 503 error code.

No matter what or how – there will always be a http 503 error code present.

Identify http 503 Error

The http error 503 can present itself in the following ways:

  • HTTP 503
  • HTTP Error 503
  • 503 Service Unavailable
  • Error 503 Backend Fetch Failed
  • HTTP Error 503 Unable To Handle the Request
  • HTTP Server Error 503
  • 503 Service Temporarily Unavailable
  • 503 Error
  • Http/1.1 Service Unavailable
  • Error 503 Service Unavailable
  • Service Unavailable – DNS Failure

If any of the above http 503 error code pops up then the website administrators or app builders need to figure out its cause and act quickly.

A persisting http 503 error code can hamper the website or application popularity which depicts a server problem. It is not a computer system fault and nothing can be done on the user’s end to fix it.

How to Fix Http 503 Error?

There is not much that can be done to resolve this error from the user or client’s side – only a safe refresh and restart option.

On the other hand the website administrators need to carefully analyse the http 503 error codes that is causing it. Correct diagnosis of the error is essential so the appropriate troubleshooting measures can be applied.

how to fix http 503 error

Now let us discuss how to fix http 503 error codes. Most of the time the actual cause is not that severe but take your time to figure out the root cause.

How to Resolve Http 503 Error Service Unavailable

There are a couple of measures that can be taken to get ahead of the 503 error service temporarily unavailable which is caused by the server side.

The common fixes given below are divided into two section:

for the users

for developeres or web administrators

Http 503 Error Fixes for Users

1. Refresh or Reboot

A common way to address a http 503 error service unavailable is to refresh or reboot your laptop or computer.

Sometimes a temporary problem like this can be resolved in seconds by refreshing the page.

Refresh or Reboot

On the client or user end you can press the F5 button or Ctrl+R or the refresh button on the address bar which may solve the issue but more than often the http 503 error can only be dealt with from the administrator end.

Another option for users is to restart their devices if they encounter an http 503 error code is when they suspect an incorrect DNS configuration to be the cause.

Error arising due to a DNS fault is mostly conveyed through a message like Service Unavailable – DNS Failure.

Restart Your Devices

Simply restart the computer or router or as an alternative – choose a public DNS server (Google Server) and change the settings for both the computer and router.

If the error still persist after taking the above two measures then users can contact the website and ask for help. All legitimate websites usually supply their contact information with email addresses or contact numbers.

Developers, administrators and webmasters can oversee and remove this server side error more efficiently than any user could.

The following solutions could be used:

Despite going into specific troubleshooting options a website administrators can safely select the alternative to boot the server which quickly restarts the web server.

Reboot The Server

This removes any congestion in the server chain thus providing a smooth server reconnection and removes the 503 error in seconds.

Usually web hosting provider will always plan their reboots across multi servers in manner that would not disrupt the users browsing experience.

2. Examine Firewall Configuration

A firewall’s function is to sort the incoming traffic into potentially harmful and safe elements therefore it is essential that a significant security tool for website safety is used.

However in avoidable circumstances a faulty configuration can cause a firewall to malfunction which can cause some vital traffic to be barred from accessing the website.

Check Firewall Configuration

Normally Content Delivery Network – CDN based applications will undergo this firewall problem frequently.

Automatic firewall resources allow the CDNs to function as responsible third party platforms to hold the heavy content so as to maintain the application’s speed and smoothness.

But sometimes this firewall prevents even the secure data to pass through which then causes a http 503 error code.

Inspect the firewall or temporarily disable the CDN as one of the troubleshooting options.

3. Faulty Server Connection

Http 503 service unavailable errors can crop up due to a server connectivity issue.

In a chain of servers there might be one that would not be responding due to an ongoing maintenance or connection breakdown.

In this instance, all the administrator can do is try to detect the fault in the server connection or look out for the server in maintenance mode.

4. Detect Maintenance Mode

Server maintenance is the most common cause of http 503 error codes. In a planned maintenance schedule, the administrator will be aware and can select a specific time to execute the planned maintenance.

Check Maintenance Mode

There are some applications that may trigger an automatic maintenance mode which is true for WordPress and this automatic maintenance is uninformed therefore resulting in a http 503 error code.

It is advisable to webmasters to locate for any kind of maintenance before panicking at the sight of such an error.

5. Look into Web Server Resource

If there is an increase in traffic on the your website which is causing the http  503 error then it is high time for you to optimise your web server requirements.

Majority of the time it is the cheap hosting usage that causes this error. Growing popularity of your website is directly proportional to a spike in traffic.

Therefore using a CDN, better website hosting, limited plugins, reducing JavaScript and CSS files, adopting Gzip compression and more are the best ways to reduce these errors from arising.

Look Into Web Server Resources

Current hosting provider will resolve this 503 error momentarily and they will suggest you go for their upgrade version which will be costly but unnecessary in the first place.

With Best-Digital Marketing Services you will never face the http 503 error page since we provide dedicated servers with SSD storage, unlimited bandwidth, daily offline backup, daily malware scanning and clean-up, Let’s Encrypt SSL and 24*7 customer support by our experts with a starting price of just £9.99. See our affordable plans offering a whole lot more of possibilities.

6. Check Server Logs

You should always look at your logs since they provide valuable information regarding your server, website errors and application functioning.

Server log conveys valuable information regarding the server used for running the website or the application. These logs can be further inspected via Cpanel to detect the status of the various other connected services.

Check Server Log

A closer look into these logs can help sort the http 503 error service unavailable issues once the root cause is established. A website also displays error logs that can provide a good lead to begin your root analysis.

7. Deactivate or Limit Themes or Plugins

A http 503 error service unavailable can sometimes be caused due to excessive plugins or unsupported themes. This is very common in WordPress hosted sites.

It may be possible that a plugin might be incompatible with your website. Disable the plugins via a FTP client and dive into the WordPress root folder.

Here in the wp-content, the plugin folder exists. Rename the folder – plugins_old so the plugins remain unrecognised by WordPress.

De-activate Plugins

Check and see if the 503 error has been removed. If the error is gone then it was the plugin that was causing unnecessary issue.

Otherwise there is also the theme set up that could have caused the error. In the WordPress database, change the website theme to a default one.

If it is the theme that is causing the error then this step will help to remove the http 503 error service unavailable.

Both the users and web administrators can make use of any of the troubleshooting options above to eliminate the http 503 error status code.


The upset of any http status code indicates a disturbance in the smooth operation of your website. The https 503 error code signifies a server fault or issue.

Despite that there are available options both for the client and server end as mentioned above. All you need to do is carefully identify the actual reason for the error and remove it.

For any server side issues it would be advisable to switch providers to a more reputable hosting provider like Best-Digital Marketing Services d to remove this problem altogether.

If you think that doing this is difficult then contact us today or our support team at Best-Digital Marketing Services who specialises in web performance optimisation.

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and select the package that suits your business needs.

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or fill your details with a message of your requirements at

Further Reading: Benefits of SEO

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How to Fix Http 503 Error – A Complete Guide.


How to Optimise Your Facebook Business Page

How to Optimise Your Facebook Business Page

How to Optimise Facebook Business Page

Now that you have mastered the basics of how to create a Facebook page for business – it is time to think about ways to optimise your page.

These strategies will help maximise engagement so you meet your Facebook marketing goals.

Here is a quick video overview of the steps you can take to optimise your Facebook business page.

We will dig into these components and more in detail below and show you how to optimise your Facebook Business Page.

Accurate Operating Business Hours

It is essential to enter your business hours and it is equally important to update them whenever they change.

When adding new location pages, always ensure that the correct opening hours and days are reflected.

Unlike Google My Business Facebook does not let you customise hours for holidays or other special events.

Accurate Opearting Business Hours

If you have custom hours for holidays and special events then take advantage of utilising Facebook posts or advertising to convey this message.

For example if you are experiencing unpredictable weather or have a special event or promoting a new product you now sell then create a visually appealing post and pin them to the top of your Facebook page so it is seen by those visiting your page.

Custom Username

Having a custom username or short, user-friendly URL for your page makes it more convenient for users to find your Facebook Page in search when it has a unique username.

When you start out your Facebook domain will have various numbers after it and look something like:


This is definitely not very friendly or memorable name to remember. However you will need at least 25 likes before you can amend this username.

Create Custom Username

You should keep your brand’s name at top of mind. If you are optimising a Facebook location page then we highly recommend using the brand name plus the location in the username.

Facebook Pages with usernames are also allowed to create custom URLs that enable people to quickly visit and message them.

Add Call to action on Facebook

There are hundreds of reasons why people visit your Facebook Business Page and you may not be able to provide them with all the information they need on your page.

But you can provide them with a way to get it by setting up a call to action (CTA) button.

Facebook’s built-in CTA button makes it very easy to give the consumer what they are looking for including allowing them to engage with your business in real life.

The right CTA button will encourage visitors to learn more about your business, shop, download your app or book an appointment.

To add your CTA – click the blue box that says + Add a Button then choose which kind of button you want.

You can choose the suitable destination for your type of business and direct your followers to it.

The full list includes 7 types of actions:  

  • Sign Up – mailing list or webinar sign up page, join the tool.
  • Book Now – hotel or restaurant reservations   
  • Contact Us – contact form
  • Use App
  • Play Game
  • Shop Now – e-commerce store
  • Watch Video
Add Call To Action - CTA

For each type of CTA you will be given several text options to choose from. Select the option you prefer and then click Next.

Depending on the button you chose you may be asked to select some additional options. Once you are ready click Finish and your call-to-action button will go live and this is another way how to optimise your Facebook Business Page.

Just recently Facebook officially launched Messenger for Business to let users chat directly with the companies.

Some U.S. businesses can already have a personal, real-time conversation with their customers.

Messenger For Business

Is there important information you want all visitors to your page to see?

A promotion you do not want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook business page just under your cover image.

It is a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around and another way to optimise your Facebook Business Page.

Start by publishing a new post or scrolling down your feed to find an existing post you want to pin to the top of your Page.

Click the three dots on the top right of the post then click Pin to Top of Page.

Add a Pinned Post

Once you have pinned the post then you will see a blue thumbtack icon in the top right corner.

Example of Pinned Post

Engaging and interacting with your customers is an integral part of social media.

Facebook is a great platform where you can provide great service like responding and assisting customers and also discover new ways to improve your business.

You need a strategy around triaging and managing comments and reviews so do not take this section lightly.

Examples of reviews and comments

If you are prepared to not only respond to your comments on posts and ads then you can implement reviews on your page.

To do this you simply:

  • Go to your Facebook page.
  • Click on Settings.
  • Under General > Reviews.
  • You can then Allow visitors to review this page or if you are not quite ready for this then simply click on Disable Reviews.

Reviews are a great way to show off how well your business is doing.

If you get a less than great review always be sure to respond. This shows consumers that your brand is engaged and cares about making their customers happy.

Facebook Messenger

Facebook Messenger like reviews is another great way to show off how well your business is willing to provide great service and support in various mediums.

Messenger is just another way your consumers can connect with you.

Once again you need to know your bandwidth. If you are willing to implement this step then it requires a strategy. You must consider how quickly you can respond to your messages.

Facebook Messenger Optin

Your responsiveness rate will appear on your page. It shows how efficient you are at responding to customer inquiries.

If you are ready to implement this step then go to:

  1. Go to your Facebook page.
  2. Click on Settings.
  3. Under General > Messages.
  4. Then click the button that says Allow people to contact my Page privately by showing the Message button.

This is another way how to optimise your Facebook Business Page.

Tabs are the different sections of your Facebook page like the About section and photos.

You can customise which tabs you want to include and the order in which they appear in the left menu of your page.

If you are not sure which tabs to include then check out Facebook’s various templates.

Facebook Business Page Templates

Each template has a set of buttons and tabs designed for particular types of business.

For example in the Restaurants & Cafes template includes tabs for offers, reviews and events.

To access templates and tabs – click Settings in the top menu then Templates and Tabs in the menu on the left.

While this is obvious if you end up implementing Facebook location pages over and over then this step has to be repeated.

Not only can you arrange these tabs but there are some you can even turn off and on.

The reason why you want to take a look at this section is that some tabs may be more of a priority for your business depending on what you do.

You can also utilise the templates that Facebook provides which can also take the guesswork out of how to organise your tabs.

  • Go to your Facebook page.
  • Click on Settings.
  • The on left – click on Edit Page.
  • Once in the Edit Page area you will be able to see the various templates and also place various tabs in order by dragging the three-lined icon to the left of the tabs and move them around.
Edit Page Tabs

Since Facebook is a social network it is a good idea to use your page to build a community for your business.

One way to build community is to connect with other pages that are relevant to your business but not competitors.

For example if you run a shop in a popular shopping area or mall then you could connect with other shops in the same area.

Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business then you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses – navigate to their Facebook page then click the more icon -three dots under the pages cover photo.

Click Like as Your Page. If you have more than one Facebook business page then choose which one you want to use to like the other business then click Submit.

Like Other Pages

This business will now appear in the Pages Liked By This Page section on the right of your page. Here’s how this looks in practice:

Pages Liked By This Page

Pages will receive a notification when you like them and may check out your page or even give you a like in return and will also optimise your Facebook Business Page.

Payments via Facebook

Facebook launched a payments feature on its Messenger app available on mobile and desktop.

Payments can be made with a debit card and the best part is Facebook will not charge you for it.

Payment Via Facebook

At the moment payments are only available for United States’ users and are limited to circles of friends.

We hope that it will soon become accessible in other countries and useful for businesses as well.

Facebook is currently testing a new feature called Saved Replies which is going to help business page owners’ speed up communication with templates.

This will save you precious time from repetitive customer service inquiries. Saved Replies enables you to create a message and save it for later use.

It will be accessible via the messaging interface within a particular message view.

When the message pops up – the Saved Replies will appear on the left sidebar with the Manage Replies button at the bottom.

Saved Replies

Prepare generic replies for all of your frequently asked questions and always personalise them before sending.

This functionality is targeted for small business including start-ups and e-commerce shops that are not using any helpdesk platforms like Zendesk.

Your Facebook page settings allow you to get into some pretty fine detail about who can administer the page, where your posts are visible, words banned from the page and so on.

You can also see people and pages who have liked your page, control your notifications and so much more.

Think of the Settings tab as your behind the scenes console for every adjustable parameter available to you.

Take a few minutes to go through each setting and make sure that it is optimised for how you want to manage the Page and how you want your audience to interact with you.

To gain access to your inner folders – just click Settings at the top right of your Facebook page.

Review Your Settings

Check your settings regularly since your preferences and requirements may change as your business and social following expand and grows.

For even more control over who can administer your page and to control the roles filled by team members, contractors and agencies consider setting up Facebook Business Manager.

This will allow administors to fulfill their respective roles thus optimising your Facebook Business Page.

The more information you have about your audience the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page and the content you share.

To access Page Insights click Insights in the top menu of your Facebook business page.

Facebook page Insights

Facebook Insights gives you information about your page’s overall performance, including some data on audience demographics and engagement.

You can see metrics on your posts so you can understand how many people you are reaching. You will also see how many comments and reactions are gained from specific posts. This data will help you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call to action button, website, phone number and address.

This data is divided by demographics such as age, gender, country, city and device – making it easier for you to tailor future content to your audience.

To access this information click Actions on Page in the left menu.

For more in depth information – check out the post on how to use Facebook Page Insights.

No optimisation tactic can save your Facebook page unless you update it often and engage with your audience.

There are a few audience-building hacks you can try:

  • Ask questions to engage your followers in discussions.
  • Post curated content with the help of tools like DrumUp which saves tons of time.
  • Upload short, well-annotated videos.
  • Stream live videos from virtual events.
  • Tag other business pages your industry tools and non-profits.
  • Upload images, collages, quotes, team photos, etc.

You can use visuals to further market your business without being to sales orientated or intrusive.

One can also create visuals in several sizes at a time and brand those images using your logo. Bulk editing is a lifesaver!

Backlinks help boost the credibility of your Facebook business page and may help improve your search engine ranking.

They also help direct new potential followers to your page. Always include a link to your Facebook page at the bottom of your blog posts and where appropriate on your website.

Encourage other companies and bloggers to do the same when you collaborate so both of you benefit the maximum exposure and returns in followers, likes and shares.


Of course the overarching objective of Facebook is to stimulate engagement and produce valuable and exciting content.

Therefore tailor your language to your audience, be personal and use fresh and simple wording. 

Executing these optimisation tips will improve your Facebook Business Page visibility and user experience which are crucial for your success.

These are effective ways how to optimise your Facebook Business Page to stay on and ahead of your targeted audience.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to optimise your Facebook Business Page.

Contact us today and see how we can help you increase or boost your Facebook Business Page through strategic optimisation.

For full Social Media Marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

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How to Optimise Your Facebook Business Page

How to Do Keyword Research for SEO - A Simple Guide

How to Do Keyword Research for SEO – A Simple Guide

A Simple Guide – How to Do Keyword Research for SEO

Despite all the changes to SEO practices over the year’s keyword research remains one of the most fundamental SEO tasks.

This guide will get you started with keyword research the correct way and help build a solid foundation for your SEO campaigns.

How to Do Keyword Research for SEO - A Simple Guide

In fact some form of keyword research is still one of the first things SEO professionals at all skill levels do especially for a new website or for any site for which they want to improve or expand search rankings.

Therefore learning to do good SEO keyword research and analysis is one of the most valuable skills you can build as an aspiring SEO journey.

What Is Keyword Research?

Keyword research is a process of discovering and determining the keywords that matter most for the objectives of a given website.

In simple terms it is finding the keywords you want to rank and also the ones you should rank for – what people want and what you have to offer should nearly match.

What Is Keyword Research

If done correctly, keyword research also yields the topics for which you should be creating content on your site.

Competitive analysis is an area closely related to keyword research.

During research stage you could uncover what your competitors are ranking for that you are not which may lead to key insights for your SEO strategy and business.

This guide will get you started with everything you need to know to do keyword research that will build a solid foundation for your SEO campaigns.

The Keyword Research Process

Good keyword research follows an orderly process – a set of steps that help accomplish all the goals mentioned above.

However this is not a simple one and done process but an ongoing journey.

You will need to continually revisit these steps because your market situation will change over time.

Keyword Research Process

Some of the changes that can necessitate new keyword research include:

  • Shifting needs or desires of your target consumers.
  • New queries that have not appeared before or new search terms used to look for what you offer.
  • New competitors entering the market.
  • Changes to search engine algorithms or search features.
  • And many more.

Make the keyword research process one of your regular habits for good SEO health and growth.

Keyword Research For SEO

There are many legitimate ways to approach keyword research but in this guide we will discover and follow these steps:

  1. Analyse Current Keywords.
  2. Formulate Your Goals.
  3. Build Your Keyword Wish List.
  4. Assess The Competitive Landscape.
  5. Expand Your Keyword Horizons.
  6. Prioritise By Opportunities vs. Investment.

We will go through this guide from the perspective of a business website trying to sell products or services to potential customers. However the basic principles apply to non-business sites as well.

Just substitute your cause, passion or interest for the products and services.

Even if you are looking for organic search traffic – you are still trying to sell something.

These are in chronological order hence their importance to follow these steps to obtain maximum result for keyword research for SEO.

1. Analyse Current Keywords

This is where you should begin if you already have a set of keywords that you are trying to rank for. If you are starting totally from scratch then skip to No: 2

If you are taking over an existing site or have been working on a site for a while then you probably have some list of keywords in mind that you have been trying to rank for.

The first thing you should do is list those keywords and run an analysis to see how they have been performing.

Analyse Current Keywords

To analyse larger applications you will probably want a paid tool.

But for a basic site there are many free rank tracking tools available.

If your list of keywords is relatively small then you could search for them on Google to see where they are currently ranking but that would not give you any ranking history.

Look at the ranking history and search volume for these keywords from your tool of choice.

Use Google Search Console to determine what keywords your site already ranks for – if any. Your goal here is to establish a baseline of keyword performance.

You can use this for growing your keyword universe in the other steps below.

Google Search Cnsole Report

Use the metrics you have gathered on your existing keywords to separate high performing keywords from low but worthwhile.

Low but worthwhile performers are keywords that have sufficient search volume and impressions but have lower ranking and/or click-through rates.

Put the low but worthwhile keywords aside to add to the list you will develop in the section below.

Together with the new keywords, you will discover these will become the guide for all your subsequent SEO work especially for content optimisation and link building.

The goal here is to establish a baseline of keyword performance that you can use for growing your keyword checklist.

You might think you are ready to start real keyword research now however without crafted goals this may be futile.

Goals in here means – the specific business and brand needs you want to earn organic traffic for SEO.

Many times keyword research will churn up keywords that you could rank for but if these keywords do not attract the right visitors as per your business goals then they would not be worth the effort.

Formulate Your Goals

Hence this is the most overlooked step in typical keyword research efforts. Having goals will help improve your chances of SEO success.

Plus you will save time and effort trying to avoid targeting irrelevant terms or keywords with little or no return on investment (ROI).

Here are a few questions to ask when formulating your goals for keyword research:

  • Who are your target audience? Who buys what you sell and why?
  • What do you sell and what is your unique value proposition in your marketplace?
  • What are the chief needs and/or desires of people who become your customers?
  • What are their secondary or related needs?
  • What are the things your target consumers need to know to feel confident in whom they choose to buy from?

Knowing the answers to these questions can help you focus on the keywords that will really matter to your business.

This section is strictly for internal research. It begins in your own head or the collective heads of your team if you have one.

Build Your Keyword Wish List

Using the answers to the questions in Section 2 combined with the experience of your business or industry – list out the keywords you think best describe what your potential customers search for when they are in various phases of their buyer journey.

  • What would they search for when they are just trying to educate themselves about the kinds of things you sell? – Informational
  • What would they search for when they are trying to make an informed decision about who to buy from? – Navigational
  • What would they search for when they want to buy specific things you sell? – Transactional
Buyer's Journey

The purpose of these brainstormed lists is to provide some guidance in your research in determining what matters for your business.

Do not assume that the keywords you come up with from this exercise are all actually valuable.

One of the best sources to find keywords you should be ranking for are ones that are not on your competitors list.

If they have been in the game longer than you then they have probably uncovered and capitalised on more opportunities by either careful research or just stumbled upon them.

Many SEO tools will show you the top-ranking keywords for a given domain but you may need to invest in one of the paid tools to delve into all the levels discussed below.

Let us look at some different ways of approaching competitive keyword research.

This is the simplest free method of competitive keyword discovery – Google.

This method can uncover a lot of opportunities but it is dependent on a certain amount of guesswork to give the full picture.

google search

Nevertheless it is a good way to start if you do not have good tools handy.

Google is most helpful in identifying who your top online competitors are.

Keep in mind these may not be the same in real world competition if you and others are selling your products and services through brick and mortar stores.

Start by searching for the products or services you sell and see who comes up in the top few results consistently.

As an example let us say one of your products is garage door openers:

Google Search Example

Skipping past the paid ads – it is evident that Home Depot and Lowes are your top organic search competition for this product.

If you sell multiple products or services and if these two show up again and again in search term then add them to a list of top competitors.

Be sure to look out for any alternative names searchers might use for your products or services.

Next do a Google site: search for each product and its alternative names for each competitor domain.

To do this:- enter into Google – the search term and then site: competitor’s domain name.

google site -product example

This search tells us the alternative keywords that the competitor ranks for in Google for this product.

In the example above we see that Google might show Home Depot’s garage door opener products to people searching for belt-drive garage door openers, chain-drive garage door openers and 4-garage door openers.

Add all of these to your keyword list.

Using Keyword Research Tools

For more sophisticated competitive research you will need a third-party tool.

Some of the free tools can provide you with limited access to this intelligence but almost all of the paid tools can show you a much more complete competitive picture.

Many tools allow you to input a competitor’s domain to discover the keywords they rank highest for.

Use Keyword Research Tools

To identify competitors who share your audience you can use a few free keyword research tools.

Enter their website and start looking at your competitors. The report shows sites that might not be direct competitors but share an audience with you.

These sites and their keywords can help you find topics and keywords that attract your target audience.

They are in no order of importance since all of them are equally important and relevant in their own objectives.

This tool has lots of cool features that focus on blogs, video and social media cool stuff.

You enter in a search term either a keyword or a company and the tool will tell you what is being said about that term across blogs and social platforms.

You can see how many times and how often it is mentioned and you can even subscribe to an RSS feed for that term so you never miss a beat.

Social Mention

Best ways to use this tool:

  • Monitor and track keyword mentions
  • Monitor company mentions
  • Cross-analyse what is being said across different social networks

Price: Free

Formerly the Google Keyword Tool and Traffic Estimator – now this tool seems to have it all.

Although it does not focus specifically on competitor analysis and more on your own website, finding competitor data is one feature of the tool. Because it is from Google and it is considered one of the best out there.

Google Keyword Planner

Best ways to use this tool:

  • Find competitor keyword data – paid and organic.
  • Monitor your own website as well as those of your competitors

Price: You need to sign up for a free AdWords account to access the tool.

This is a really cool tool because you can place it right on your site and then get information about your competitors all in one place.

In other words it is more of a gadget than a tool which means that it is a little button you can use to find information using another competitive analysis tool which the installation will give you.


Best ways to use this tool:

  • Place the tool on your site for easy access
  • Gather information on your competitors in one place
  • Use it in conjunction with another tool of your choice

Price: Free

This is a cool tool because it gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation.

It is fun to see if their score fluctuates and then to notice if your score does the same.

Marketing Grader

Best ways to use this tool:

  • Monitor social activity of competitors
  • Monitor blogging and SEO success of competitors
  • Monitor lead generation success of competitors

Price: Free from HubSpot

This is a very simple and easy to use tool that will send reports right to your inbox.

If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention then you will get that report.

You can monitor keywords as well and it is up to you what you want to track it.

google alerts

Best ways to use this tool:

  • Get competitors’ backlinks
  • Monitor social or other website mentions of your company
  • Monitor keyword mentions

Price: Free

Once you know the SEO leaders in your industry then you can research their keywords in the following ways:

  1. Research top keywords for a single competitor showing what keywords are driving traffic to that site plus other details such as their keyword share of voice, the percent of their search traffic that comes from each keyword and more.
  2. Find and combine the keywords for a set of industry leaders showing the top keywords driving traffic to that group of sites. The set of results can be filtered by various metrics depending on your goals and the types of keywords you want to find.

Add any relevant keywords and variations to your list.

With these tools you can usually dig to another level where you can discover:

  • Keywords both you and a competitor rank for and if you rank lower, what would it take to boost you above them.
  • Keywords where they rank but you do not then it is time to create or improve some pages to get in that game.

5. Expand Your Keyword Horizons

The previous section have enabled you to build a list of keywords to use in confidence and as base to help you find keywords  that you are not aware of.

While keywords are still foundational to good SEO optimising for them alone will only get you so far.

Google has made vast improvements in its ability to recognise topics and all their related terms so now every keyword is really the gateway to a topical universe.

There are a number of free tools designed specifically for suggesting related topics for any given keyword.

Expand Your Keyword Horizons

Most of these tools work by scraping Google search engine results pages or SERPs to discover the search terms and questions consumers use most frequently for a given topic or keyword.

As always some paid tools will give you more in-depth terms related to your keywords.

We will now look through your expanded keyword list to pick out the high level topics and then group the remaining keywords under these according to relevance.

You can use this organised list later to guide you in building out interlinked content that will give you broader topical relevancy with search engine optimisation – SEO.

This final step is not really research per se but it is a critical bridge to converting what you discovered in your research into actions that lead to results.

In this process your first priority should be the best opportunities but these must be weighed against the cost of winning those opportunities.

If a particular keyword has high traffic potential but if you will have to spend too much time trying to win a good rank for it or you are unable to convert that traffic into one of your business goals then it is not worth the cost

Gather the Metrics, Analyse and Sort

Put all the keywords you have accumulated into a spreadsheet and create columns for key indicators of value and cost such as:

  • Average search volume.
  • Impressions.
  • Clicks.
  • CPC bid price.

Even though CPC is not an organic search metric it can serve as a good indicator of how competitive the keyword is.

The higher the CPC the more competitive it is and the more difficult it may be to win a good organic position for it.

Another metric you may want to look at is trends.

  • How has this keyword performed over time?
  • Is it growing in search volume?
  • Has its CPC risen or fallen?
google trends

If you do not have a tool that tracks such trends – Google Trends can give you an idea of search interest in a topic over time though you would not find every keyword there.

Which keywords are most likely to contribute at each step in a buyer’s journey for you to accomplish your business goals?

Decide which keywords from your list relate to content you already have.

Look at what ranks in the SERPs for a keyword determine its primary search intent as Google sees it.

new content vs existing content

Is it…

  • Local – something people enter when they want to find a nearby store or facility.
  • Informational – something people enter when they want to learn more.
  • Navigational – something people enter when they know exactly what they want and who they want to get it from.
  • Transactional – something people enter when they are looking to buy.

Now evaluate whether each piece of content is well-optimised for the keyword/s you mapped and if that content also fits the search intent of the keyword.

If it does not then plan to improve that piece of content or build something new to do the job better.

You can now learn more all about strategies and how to via our comprehensive guide to keyword research.


As mentioned earlier you will probably spend a lot of time on keyword research at the beginning but it is a process that should never end.

Fluctuations in the marketplace, new competitors, changes to Google, changes in your business and more can necessitate further research and prioritisation of keywords for seo.

Ongoing keyword research is one of the best ways to keep up with competitive edge and seo.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to recover sales through shopping cart abandonment.

Contact us today and see how we can help you increase or boost your conversion rates through implementing these trust badges.

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How to Do Keyword Research for SEO – A Simple Guide.

How Trust Badges Increase Website Conversion Rate

How Trust Badges Increase Website Conversion Rates

Increase Website Conversion Rates with Trust Badges

It is probably one of the most frustrating things to see as an online retailer: abandoned shopping carts which can impact your conversion rates.

We have all done it – we have gone online, shopped for something, added it to our shopping cart and then did not follow through with the purchase dues to lack of trust badges.

How Trust Badges Increase Website Conversion Rates

We left our shopping carts abandoned with items remaining in them. It is similar to going to the grocery store -putting items in your cart then walking away and leaving it in the middle of an aisle.

Cart Abandonment Rate By Industry

Shopping cart abandonment can happen for a variety of reasons.

According to recent survey online retailers can lose on average:

 -75% of their sales to shopping cart abandonment.

– 17% due to concerns about security.

– 21% complicated checkout process.

This increase highlights how important online security has become to most consumers over the years.

That is why trust badges can increase conversion rates on your online e-commerce website.

Cart Abandonment During Checkout

This means that you could potentially increase your sales by ten percent or more and gaining the trust of your consumers by just adding trust badges.

It is a small pretty substantial increase after all and it is a simple fix.

Let us discover the top five trust badges to help increase your conversion rates.

What is a Trust Badge?

A trust badge is exactly what it sounds like. It’s a badge that you place on your web page that induces or inspires trust.

You often find them during the checkout process but more and more retailers are placing them on their landing or home pages. They are simple tools that can boost sales and satisfaction when browsing your website.

Behind these trust badges are some security features that help keep the customer’s credit card information and personal information safe.

The trust seal company that agrees to place their badge on your website confirms that your business is authentic therefore users know that all processes taking place on your website are safe and secure.

The Secure Sockets Layer or SSL is part of a complex system for internet safety that will encrypt certain information sent over the internet.

In general trust seals are issued when these secure systems are implemented and they increase conversion rates in e-commerce sector.

Safe Secure Layer - SSL

You can tell whether or not the site you are visiting is using some kind of SSL safety protocol by the little lock symbol that is next to the URL or by checking that the web address starts with HTTPS instead of HTTP.

Not everyone is aware of this hence that is why it is so important to have the trust seal visible on your site.

What Impact Do Trust Badges Have?

Actualinsights* asked study participants two key questions to see how trust badges has had an impact on them.

Here is the first question.

Impact Of Trust Badges -Q1

A whopping 75+% of people did not buy because they did not recognise the particular logos – which shows that it is important to use the right trust badges that consumers recognise.

Here is the second question.

Impact Of Trust Badges -Q2

You can see – over 60% of consumers did not make a purchase because there were no trust badges.

Consumer’s still had a significant amount of doubt regarding a brand’s security measures when trust badges were not present.

Failure to use or include the right ones could be a potential deal breaker and can affect your overall conversion rates.

Can Trust Badges Improve Conversion Rates?

In today’s digital world it is normal for consumer to be cautious of online shopping since a lot of people have been losing their identities, security, cash and more simply buying a product online. 

When customers come to your e-commerce website for the first time they are being introduced to your brand.

You want to ensure that they know your e-commerce website is a safe, secure and trustable for them to complete their purchase.

On average over 75% of potential customers who visit an e-commerce site abandon their carts. Trust badges may be the answer to battling shopping cart abandonment.

There are numerous reasons why almost three-quarters of customers do not complete their purchases.

A study from the Baymard Institute outlines the major factors:

  • 17% of respondents said that they did not trust the website with the credit card information
  • 21% of them pointed to the lack of trust or complicated online checkout.

It is clear that building that trust is an integral part of increasing your conversion rates.

Cart Abandonment Rate During Checkout

There were a lot of different elements that play a role in building trust but the most important factor was having trust badges displayed on the website.

A whopping 48% of respondents said that trust badges reassure them that the site is secure and trustworthy

Trust Badges - Sense of Security & Trust

The same survey found that:

  • 76% of respondents said trust seals affected their sense of trust in a website.
  • 61% said that they had not made a purchase because there were no visible trust badges or logos when they went to a website. 

There are five main types of website trust badges that you can implement on your site. Each one has its own meaning and use.

You can decide which trust badges to use on your site based on the desired effect you would like to achieve.

Below you will find explanations for five different kinds of trust icon as well as examples of each and how to acquire them to increase your chances on conversion rates.

Examples Of Trust Badges

You can either use a couple or all of them on your website simultaneously and it depends on what you are trying to achieve and these will impact your conversion rates on your website.

This site badge may be the most important of the five. These are the trust badges that you get when you sign up with a company that provides an SSL certificate.

SSL stands for Secure Socket Layer and can be a little confusing but it protects the internet connection and the information that is transferred.

This type of trust badge will indicates that your checkout process on your website is safe and secure, the information shared is encrypted and that your customers’ identity or credit card information will not be stolen.

Best-Digital Marketing Services - symantec options & packages

Instilling this type of trust in your business will help tremendously with increasing your overall conversion rates. 

Using the most trusted and recognised safe checkout badges will quickly make your customers feel safe and secure.

The number one most recognised and trusted SSL badge is from Symantec.

Symantec owns what used to be called VeriSign as well as Norton and LifeLock. All of these names are well recognised and trusted security certificate providers.

Symantec offers a variety of options and packages to suit your needs.

Another well recognised and trusted security system is PayPal. You can purchase protection from PayPal just like from Symantec and receive the trusted security badge for your site.

Paypal Secure Payment

Shopify is one more example of an increasingly recognisable SSL provider.

If you open an ecommerce store using Shopify then you will automatically receive an integrated SSL certificates.

When ecommerce customers shop at a Shopify store they know that their personal information will be kept safe.

Keep in mind that one of the reasons the safe checkout trust badges work so well in increasing conversion rates is because they are recognised.

Best-Digital Marketing Services - shopify payment gateway

Brand recognition does play a major role in building trust since they are Accepted Payment trust badges

All these examples are of trust badges paid version. Display these badges near your Add to Cart buttons and at your checkout page.

Best-Digital Marketing Services - trust badges bottom- below add to cart button

They need to be clearly visible in order to have the desired effect. They can also be displayed at the bottom your landing page or home page to increase your conversion rates.

2. Accepted Payment Badges

Nothing instils confidence more than seeing a brand that you recognise. Having the Visa, MasterCard or PayPal badges listed as accepted payment options can boost the level of trust in your website without having to do a ton of legwork. 

A study performed by cxl.com revealed a whopping 42% chose Visa-MasterCard as the most recognised brand while PayPal was voted as the most trusted brand with 25%.

Furthermore it states that:

The hypothesis that familiarity accurately predicts a population’s perception of security is generally supported. For most part greater familiarity also meant greater feeling of security.

Most Familiar Brand vs Most Trusted Brands

The best part about these trust badges is that they are free and easy to get.

Visa does have a verified by Visa merchant program so when you sign up you receive a Visa Verified badge for your site that will boost confidence and conversion rates.

Best-Digital Marketing Services - accepted payments

These badges are more commonly displayed at the bottom of each page on your website.

They do not necessarily need to be at the centre of attention or glorified in any way.

Third-party endorsements can help induce trust in customers by showing them that you have credibility.

These programs generally involve an application process and a review of your site before being granted the badge.

Most Trusted Site Seal

If you cannot think of any third-party endorsement badges think about the Better Business Bureau Accredited Business and Google Customer Review badges – two of the most trusted examples.

The Better Business Bureau Accredited Business badge adds a significant amount of trust to your site.

According to the Better Business Bureau – 173 million people search BBB.org annually for existing business profiles in order to check their ratings.

After being granted this badge customers can click on the badge and verify your accreditation. Go to the Better Business Bureau website to find out more about the accreditation process.

Better Business Bureau - Accredited Business Badge - BBB

The Google Trusted Store badge was a recognised and trusted badge.

Please note that Google Trusted Store was closed in 2017 and moved to Google Customer Reviews badge.

To earn Google trust seal – you must apply and meet the requirements that Google sets for this program.

Once Google has approved your store your customers begin to receive surveys after making purchases. You are granted a badge after Google decides that the reviews are good enough.


Best-Digital Marketing Services - google verified customer reviews badge

These trust seals can take a little extra time and work but they are worth the effort and may also increase conversion rates for your online store.

It is a great way to show off your excellent ratings and reviews and at the same time increase trust for your customers.

Think about when you shop on Amazon – you look for highly-rated items with lots of reviews and even an Amazon Best Seller badge if you can.

Amazon Best Seller

The same goes for your E- commerce store. Consumers are more likely to buy from you if they know that other customers have had a great experience buying from your store.  

These badges are usually placed in the footer of your website and should be more prominent than the accepted payment badges.

This is possibly the most effective trust badge of all – the money-back guarantee trust badge. It eliminates the fear and perceived risk of buying a product or service online.

Although this does not address any of the technical security issues but it lets potential customers know that you have their best interests in mind.

Money Back Guarantee Seals-Badges

Also called the Homemade Special – this badge is completely free. You can either make these badges yourself or easily find a downloadable version. 

The idea is to help eliminate the fear and perceived risk of buying online which is one of the biggest factors in conversion rates. By doing so, consumers feel safe and are more likely to purchase from you.

Other Quality Guarantee Seals

If you have a Money-Back Guarantee Badge – you should display it loud and proud. You want to make sure that every single customer sees it and takes note to validate increase in conversion rates.

It should be in the same places as your Safe Checkout Badge – near the Add to Cart button and the Checkout pages.

5. Free Shipping and Returns Badge

This is another free trust badge which makes your customers aware that you offer free shipping and/or returns through your store.

Gaining the trust of customers is important. By offering free shipping and free returns you are letting your customers know that you believe in the quality of your products and also value their happiness and satisfaction

It highlights your store policy and excellent customer service.

Free Shipping - Delivery & Free Returns

This badge has more flexibility in placement and can be used effectively in an array of places across your website.

We highly suggest having a Free Shipping and Free Returns badge on all Add to Cart and Checkout pages.

It can also be effective on your homepage – consider adding it to your header – and on you Frequently Asked Questions page or a dedicated Shipping and Returns page.

This trust badge should be displayed along with the money back guarantee badges should you choose to use them to increase conversion rates on your online store. 

There are many options when it comes to trust badges. Some of the most esteemed badges are expensive example – McAfee Secure starts at $15/month but scale up as the size of your business grows. 

If PayPal is one of the ways you accept payments then their free trust badges are a perfect way to start increasing your conversion rates. 

With downloadable PNGs or as source code available you can have a PayPal trust badge up on your e-commerce store today.

Click on the image below to view full list.

They have three different types of trust badges available:

  • Return Shipping is On Us
  • Backed by PayPal
  • Support Small Businesses 

If you have a Shopify E-commerce store then this app is available through the Shopify App Store and it is a perfect addition to your website.

Click on the image below to view full list.

You have access to 670 different accepted payment trust badges in a variety of design styles that you can easily drag and drop to your product pages.

If you upgrade to premium then you can have your accepted payment trust badges on your cart page, homepage and the footer.

Convertful’s free downloadable PNG badges are great for any e-commerce store with 60 different free badges that cover 6 major sales objectives.

Each badge comes in five different styles so you can choose something that works with your store’s design.

Click on the image below to view full list.

Convertful are looking at the problems that customers identify that lead them to abandoning their carts and tailor their badges to solve those problems and increase their conversion rates.

Trust Badges include:

  • Secure Payments for those worried about sharing their information online.
  • Money-Back Guarantee to inspire trust in your product and services.
  • Express Checkout to avoid losing the 35% of people who abandon carts when they have to create an account.
  • Free Shipping & Free Delivery to combat the extra costs that are too high.
  • Fast Shipping & Delivery for those worried about slow shipping times.
  • Payment Options to list the variety of payment options you accept.

TrustLock.co has over 120+ free website trust badges that you can use on your e-commerce store.

You must link back to their homepage to use them for free but that is a small price to pay for a somewhat recognisable badge.

Click on the image below to view full list.

The free trust badges include:

  • 30-Day Money-Back Guarantee 
  • Credit Card Processor Logos
  • Fully Secured SSL Checkout
  • 100% Satisfaction Guaranteed
  • 100% Money-Back Guarantee
  • Guaranteed Safe Checkout
  • AES 256-BIT SSL Secure
  • Best Price Guarantee
  • Free Shipping
  • PayPal Logos or Stripe Logos

The free trust badges do not have the TrustLock logo featured on them. To access badges with the logo you need to pay for a premium account which costs anywhere from $9 to $20 per month. 


With the number of data breaches that have occurred and identity theft being such a huge topic of conversation these days – it is understandable why consumers are so cautious about their online purchases.

You have approximately five seconds to build trust with your potential customers.

Displaying trust badges on your website is a cart abandonment solution that creates trust with your customers and guarantees increased conversion rates and return on investment in the long run.

However if you are finding it difficult then seek an experienced marketing agency like Best–Digital Marketing Services to help you set up strategies to recover sales through shopping cart abandonment.

Contact us today and see how we can help you increase or boost your conversion rates through implementing these trust badges.

For full Content Marketing package functionality

and select the package that suits your business needs.

If you prefer to discuss your requirements first just

or fill your details with a message of your requirements at

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How Trust Badges Increase Website Conversion Rate

How to Find and Fix Broken Links in WordPress

How to Find and Fix Broken Links in WordPress

Find and Fix Broken Links in WordPress

Have you ever been in a situation where you were visiting a website to find your solution but ended up on a 404 error page?

We did a Google poll on what annoys you the most when visiting a website and look at the results!

What annoys you the most on a website

Broken Links has the most votes that annoy users the most. They are not only annoying but can also hurt your SEO efforts as well. Not only the users but search engines hate broken links too.

When visitors stumble upon a broken link they do not want to continue to explore any other pages because they cannot do so.

And when visitors spend lesser time on your site – search engines will assume that your website is not providing a good user experience and eventually give you a lower ranking.

Broken links will chase your visitors away and hurt your SEO efforts.

Therefore it is in your best interest to fix them. No one wants broken links on their website but not many website owners are willing to spend their time to check the links and fix or remove them.

What is a Broken Link?

A broken link also known as dead link – is a link that no longer works.

Broken links can happen for many reasons but the most common reason is when a page is either deleted or moved to a different location which causes the server to show a 404 not found error.

On WordPress sites broken links typically occur when moving a site to new domain name or when deleting a post or page without proper redirection.

Sometimes broken links can also happen due to a typo and they can go unnoticed for months if not years.

How to Find and Fix Broken Links in WordPress Website

Having broken links on your WordPress site is bad news for both your visitors and your site’s SEO therefore learning how to fix broken links in WordPress is an important part of running a successful WordPress site.

In this post we will dive into a deeper explanation for why broken links are something worth seeking out and correcting.

We will show you different methods that you can use to find and fix broken links in WordPress without slowing down your site.

There are 2 types of broken links on any website:

1. Internal Links

The internal links refer to links that go from one page on your website to another.

These links are the ones that you have control on your website. For example here is an internal link that will guide you to read the benefits of internal linking our team has written.

Internal Link or Links

Clicking on these internal links will direct users to the same website but a different page.

So whenever you update or make any changes to your website you should always check your internal links and make sure that the links are working.

2. External Links

External links or outbound links refer to the links that are pointing to another website.

However with external links – you will need to spend more time checking them because you would not know when the links will change as you are not in control.

So you would have to check it quite often to see if the link is still working and it will have to be done manually.

External Links

Let’s say I have linked to a particular website but a few months later the website owner took the link off their website. So when Google Spiders crawl my site and follow that link to the other website – it will read it as a dead end.

When Google Spiders detected too many 404 error pages then your website’s value will decrease from the search engines’ point of view.

So if you think that having broken links on your website would not damage your site then think again.

Why Broken Links Are Bad for WordPress Website?

Broken links are bad for your WordPress site for a few different reasons.

Why ….

Firstly there is the effect on your visitors. If someone is clicks on a link and they are doing so because they are interested in the content that they were told the link will take them to. Makes sense – right?

So by sending them to a broken link instead of the content that you promised – you are creating a frustrating experience for your visitors and that is why it is a good incentive to find and fix broken links on your site.

Broken links are bad for robots too especially the crawler bots used by search engines like Google.

Broken Links

Broken links waste your crawl equity in Google and every 404 page that a Googlebot encounters as a result of broken links is a live page that Google could have crawled instead.

Another point – broken links are also a waste of link equity. For example say if you have a broken internal link from one blog post to another then you are not getting the SEO benefit of that internal link which is a negative for your SEO efforts.

Broken Links will also affect your business in the following ways:

1. Sales / Revenue

Broken links are roadblocks in the conversion process.

No matter how much time you spend in getting customers to your site if they cannot get to the conversion page then all of your SEO efforts will be a waste.

Other than losing revenues you are losing customers too and this is because when customers are unhappy they will let their friends know about it and you will end up losing more customers.

KISSmetrics research proves that 44% of users will tell the others when they have a bad online experience.

How website performance affects shopping behaviour

If you are not providing a good user experience then your visitors will spread the word and you will end up losing more customers and wasted your time and effort building your website.

Just think how annoying it is to find a link that you were going to get more information about but ended up on a 404 error page that the solution does not appear or exist.

2. Bounce Rate

404 error page is not just frustrating but it could also influence your bounce rate.

The bounce rate is measured by the number of time visitors spend on your page and if visitors do not stay for a certain amount of time then they would be considered as bounced from your page.

When you have unsatisfied visitors on your site and each of them leave your website then it results in a higher bounce rate.

Best-Digital Marketing Services Bad Bounce Rate

When search engines see high bounce rate on your pages -it will raise a red flag and it will class the whole site as irrelevant to the search engines.

Therefore it is absolutely crucial to keep your visitors happy when browsing your site by providing a good user experience – never lead them to any broken links.

3. Google Ranking

As mentioned above a high bounce rate can actually lead to lower ranking in Google’s Search Engine Results Pages (SERPs)

When Google sees that visitors are leaving your page within seconds of landing – they will assume that users did not find what they are looking for. Google will lower the ranking on SERPs since it is flagged as less credible and reliable.

google ranking algorithm components

Google uses a technology called Spiders to crawl through your website to gather valuable information that tells the search engines what is your page about.

A broken link is all it takes for Google Spiders to stop the indexing process which can ruin your chances to get a higher rank.

Now you can see how broken links can harm and potentially ruin your website.

What Does Error 404 Not Found Actually Mean?

Basically it means that the client or your visitor’s were able to connect to the host which is your website’s server but it was unable to find the actual resource that was requested like a specific URL or filename.

For example if someone tries to access yoursite.com/post-name but you do not have any content with the slug post-name. 

Pixar Broken Link Custom Page

Note that this error is not unique to WordPress alone. It can happen on any website.

The visitor will then see a 404 error because even though your web server is functioning normally the resource that was requested does not exist.

It is not just posts or pages but any asset missing can generate a 404 error on the server like a missing image file, missing JavaScript, missing CSS and more.