Digital marketing is advertising delivered through digital marketing channels such as social media, mobile applications, email, web applications, search engines, websites or any other new digital channel.

The online and offline world are beginning to intermix. Traditional devices such as fridges, ovens and even billboards will all be modernised one day to leverage digital media to consumers.

Google, Facebook, Instagram and TikTok generate more revenue than any traditional media company because they control more online views. That is why digital marketing matters – it is where the attention is.

The main elements of a marketing strategy are your target audience, goals, objectives and the techniques or tactics you will employ to actively market to your target audience and achieve your business goals, objectives and KPIs.

These three elements are crucial to formulate an effective marketing strategy for any business.

Whatever the size of your business – it is important that you have a marketing strategy in place. This is to make sure that whatever marketing activity you do –  it should be aligned with your business goals and objectives.

Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

Marketing strategy gives you a clear plan/path to stick to and something to measure against your results.

If you have a plan in place to meet a certain objective and that objective was not met then the activity would need to be analysed to make sure it was the right one for that objective.

There numerous channels that make up digital marketing and the main ones are – search engines, social media, blogs, online ads, offline ads, affiliate marketing, emails, mobile apps and much more.

A digital marketing agency is a business like – Best-Digital Marketing which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like.

For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through marketing consulting.

Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialised digital marketing services.

There are so many benefits to digital marketing. The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing techniques and tactics – you are able to guide users through their online journey – resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing thus providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. With digital marketing – you have the ability to make changes over the course of a campaign. Unlike traditional marketing – you are locked into long campaigns that are set in stone. Digital marketing is flexible.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop traceable links using Urchin Tracking Module – UTM parameters – which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

Do you have any target audience that spends time online? Nowadays the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions.

Digital marketing is so versatile that it can be tailored to suit just about any brand or niche of business.

B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example – Best-Digital Marketing work with other businesses to produce stellar digital marketing campaigns.

B2C stands for Business-to-Consumer or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C – the strategy will differ for both of these sectors.

A digital marketing strategy is a plan of attack for your digital marketing efforts.

We start our strategies with business goals, objectives and KPIs then we decide which tactics will lead us to success.

SEO: If you want to rank higher in the Search Engine Results Pages -SERPs or get more users on your website then you should start with SEO.

Content Marketing: If you want to build an audience through sharing valuable information then content marketing is the best way to do that. Content Marketing and SEO go hand-in-hand hence for many businesses – this will be a two-fold approach.

Social Media: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social then you should have a strategy designed to meet them where they are already spending much time.

UX: Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behaviour and develop a plan of attack for improving your online user experience.

SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages.

Research: If you want to understand what your audience thinks about certain topics or about your business then research is a great approach. Develop strategic online surveys and then analyse the data for statistical significance.

And of course – we can help with all of this and much more – so let us know if you want to learn more.

We recommend starting digital marketing by thinking about your target audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you. For example – if you are selling a service aimed at individuals nearing retirement – LinkedIn and Facebook would be a better fit for your audience while Instagram and Snapchat would not make sense for your business.

Next – think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business then local SEO is for you. If you are more interested in understanding why users are leaving your website then you should think about UX testing.

If you have the time and the manpower to take on multiple tactics at once then go for it. But if you can only devote attention to a few tactics then we recommend you start strong with those and add more to your digital marketing mix as you can.

Absolutely. The goal of digital marketing is to improve website traffic and online leads, conversions and enquiries thus helping you reach your overall business goals.

If you would like to ultimately increase online sales then we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimisation to advanced product schema to social media.

When we are developing a campaign for a client – we always like to get to know their business and objectives and then propose plans to align with those goals.

Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter, Snapchat, Instagram and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired target audience.

You might think digital marketing cannot be successful unless you come up with a crazy-creative idea. That can certainly help but the real secret behind digital marketing’s success is optimising and re-aligning your campaigns.

When we say optimising – we mean testing small changes over time to continuously create better results.

At Best-Digital Marketing – we actively monitor all of our campaigns. It is nearly impossible to find the perfect combination of keywords or targeting right off the bat so that is exactly what we do.

We have found that it is these campaigns that perform the best because they are consistently evolving and improving.

This depends on your business goals but there are a few digital marketing tools which are relevant for every business:- Google Analytics and Google Search Console.

Google Analytics -GA is a website analytics platform that allows for robust reporting and tracking. Even if you just want to know how many people are visiting your website each month and which pages they look at – we recommend getting GA set up and running.

Google Search Console – formerly Google Webmaster Tools is the direct line of communication between your website and Google.

If you are diving into SEO then you need to have Google Search Console set up so you can understand how Google is interacting with your website.

If you are not going full force into SEO yet then you still need it for some simple website management features such as submitting sitemaps.